Global Padel Report
2025 Release                                                 Dear community,

                                                 As a company immersed in building this industry from the ground up, w e can say this w ith full
                                                 conviction: the future of padel will be defined by the performance the current business, and
                                                 by the collective responsibility of every key stakeholder in this ecosystem.

                                                 Yes, the numbers are exciting. A 26% increase in club openings, 7,000 new courts built


The future is
                                                 w orldw ide, and record-breaking player retention. But w hat really matters now is not just w hat
                                                 w e build, but how w e build it together.

                                                 Because the truth is: w e are not just competing w ith other sports. We’ re competing w ith every

being shaped                                     possible w ay people can spend their time and attention. In a w orld of overw helming
                                                 entertainment options and deep uncertainty, the relevance of padel w ill depend on our ability
                                                 to create not just courts, but compelling experiences, sustainable, inclusive, and digitally


now, and it's in
                                                 native.

                                                 This is a shared mission. Clubs are the frontlines, but federations, racket and apparel brands,
                                                 court manufacturers, digital platforms, and players themselves all carry part of the w eight. The

our hands                                        transition from exclusive to accessible, from traditional to tech-enabled, is already underw ay.
                                                 We are no longer just grow ing, w e are professionalizing.

                                                 What lies ahead is an opportunity to position padel as a global sport of the future. One that
                                                 unites passion, innovation, and community. But seizing that opportunity means embracing a
                                                 higher standard, from operations to storytelling, from user experience to long-term vision.

                                                 At this stage, excellence is not optional. It's w hat w ill separate industries that thrive from those
                                                 that fade.

                                                 Let’s rise to that challenge, together.

                                                 With conviction and commitment,
Pablo Carro    Antonio Robert     Elena Martín
Co-Founder    Managing Director      Partner
                                                 Pablo Carro
                                                 Co-Founder PlaytomicGLOBAL PADEL REPORT 2025



Index                      1   Introduction




                           2   Market Analysis




                           3   Club Economics




                           4   Professionalization and role of software




                           5   Olympic Track




                           6   Conclusions Introduction


 Padel continues to drive increasing global
 interest

                                                                                                                           18%
        Base 100 Index – Relative weight of “padel” over Google searches
100
90
                                                                                                                                      201624
80
70
60
50
                                                                                                                           The volume of “padel”
40                                                                                                                         Google searches has
30                                                                                                                        continued to rise, with a
                                                                                                                         significant increase since
20                                                                                                                       2016, indicating a surge in
10                                                                                                                          worldwide interest

  0
         2016            2017           2018            2019            2020            2021   2022   2023   2024 2025

 Source(s): Google Trends for keyword “padel” worldwide (as of May 2025, Strategy& analysisIntroduction


As more regions embrace padel, the sport gains
momentum                                                                                                                                           Top emerging padel search countries ⁽ ¹⁾

                                                                                                                                                      #1        Lithuania
                                                                                                                                                      #2        Tunisia
                                                                                                                                                      #3        Croatia
                                                                                                                                                      #4        United Kingdom
                                                                                                                                                      #5        Colombia
                                                                                                                                                      #6        Morocco
                                                                                                                                                      #7        Ireland
                                                                                                                                                      #8        Switzerland
                                                                                                                                                      #9        Mexico
Interest based on searches from:
                                                                                                                                                      #10       Serbia
                                                                                                                                                      #11       Austria

      Very strong interest in Google searches                                                                                                         #12       Venezuela

      Strong interest in Google searches                                                                                                              #13       Malaysia
      Moderate interest in Google searches                                                                                                            #14       Germany
                                                                                                                                   New countries
      Weak interest in Google searches                                                                                                                #15       Indonesia

Note(s): 1) Ranked by interest growth 23' vs 24'), weighted by each country’s share of global search volume, excluding leading countries.
Source(s): Google Trends for keyword “padel” worldwide (as of May 2025, Strategy& analysisCHAPTER 1



Market
Analysis
Padel’s global expansion remains
strong and sustained. In 2024, 3,282
new clubs were opened, averaging
nearly 9 per day, representing a 26%
increase from the previous year 7 per
day in 2023.

Over 7k new courts were built, bringing
the global total to 50,017 courts, above
forecast. Growth has now stabilized
along a pre-COVID trajectory, with
regional dynamics evolving.

While growth rates vary across
countries, padel is now growing both
faster and more sustainably.Market Analysis




Club openings increased by 26% in 2024
Number of clubs built yearly                                                             15,933


        +26% club openings                                                                        In 2024, 3,282 new clubs were added, translating to
                                                                                12,651            nearly 9 clubs opening every single day, reinforcing
                                                                                                  the sport’s momentum and global adoption
                3,282 new clubs
                                                                        9,994
                                                                                                  Building on strong growth in 2023, new padel club
                9 clubs/day                                     8,001                             openings in 2024 have increased by 26% year-over-
                                                                                                  year, a clear indication that padel is far from
                                                        5,895                                     saturation
                                                4,927
                                  3,956
                   3,317
    2,811




     2016          2017           2018           2019   2020    2021    2022    2023     2024


Source(s): Court manufacturers, Strategy& analysisMarket Analysis




More than 7,000 new courts were built globally
                                                                                                                            +7,187
Number of courts installed yearly
                                                                                                                                     50,436      50,416
The number of courts has multiplied fivefold since 2016 and is expected                                            43,249                                 +17%
to continue growing at a rate of 17% over the coming years, with new                                 37,432                                                   +16%
markets emerging.
                                                                                        29,232

                                                                           20,188
                                                                  16,638
                                                13,678
                          11,774
   10,096



     2016                  2017                  2018             2019     2020         2021          2022         2023          Total 2024   Forecast 2024


                                                                             The 2024 forecast has been surpassed, with the number of courts reaching 50k,
                                            a 17% increase compared to 2023 and consistent with the previous year’s growth rate (16% in the 2022-23 period)


Source(s): Court manufacturers, Padel lands, Strategy& analysisMarket Analysis


New regions are gaining relevance while in
developing ones, growth is picking up
New courts built in 2024 by country
                                                                                                             While Asia is still emerging, it
                                                                                                             presents a major long-term
                                                                  Demand is high, driven by clubs            opportunity for the sport                                        7,187
                                                                  offering additional services and
                                                                                                                                                                522
                                                                  high occupancy rates                                                            270
          Padel is gaining significant
          traction, especially in the
                                                                                                                                      873
          southern regions
                                                                                                                      1,148
                                                                                                     365
                                                                                            431                                                 Latin America’s padel
                                                                              548                                                               expansion is driven by
                                                              329                                                                               Mexico, new markets like
                                           352
                                                                                                                                                Brazil are emerging slowly
                      1,272                                   Padel is growing steadily,               Slowing growth potentially
   1,077                                                      with major expansion                     driven by increased competition
                                                              expected around 2027                     from other alternatives


   Iberia             France               USA                    UK        Benelux        DACH      Italy           Rest of         Latam        Asia       Middle East     Total 2024
                                                                                                                     Europe                                  and Africa

Source(s): Court manufacturers, Padel lands, Strategy& analysisMarket Analysis


Increase in popularity has been accompanied by
an increase in gross monetary value GMV
Gross Monetary value evolution €k per court and month]
                                                                                                                          2023-24 saw the UK         The undisputed GMV
                                                                                                           +74%           rise to the top of the     leader for 2023-24 was
    2023           2024                                                                                                   GMV per court, after a     Indonesia, reaching over
                                                                                                                    9.7   74% increase               €6k after a 173% increase




 GMV has risen by double digits across all European countries,                                                                                                +173%
 with Germany standing out with a 48% increase
                                                                                                                                      +40%
                                                                                                                                                                   6.3
                                                                                               +12%      5.6                                   5.4
                                           +48%
                                                                             +11%                  4.2
                                                  4.0                                        3.8                                   3.8
                                                                                       3.1
                                        2.7                              2.8
          +16%                                                                                                                                              2.3

      1.1       1.2



          Spain                          Germany                               Italy          Benelux          UK                        USA                Indonesia

Source(s): Court manufacturers, Playtomic internal analysis, Strategy& analysisMarket Analysis




Padel growth rates vary across countries
Growth stage by country


                This reflects the general growth curve of padel across countries, typically starting
                gradually and accelerating over time, but the pace and steepness can vary
                significantly depending on local investment, infrastructure, and legal restrictions.




                                                                                                                          Varying
 Projected growth for the US is expected to be more exponential, while                                                  steepness*
 countries such as the UK are projected to see a more gradual trend.




                        Beginning                                 Growth                                Consolidation                Maturity



Source(s): News Reports, Strategy& analysis  Market Analysis


 Padel is now growing faster and more
 sustainably, with stronger foundations in place
 Number of courts


                          Today, it is expanding more rapidly, helped by                          USA
                          technology, often establishing solid foundations within
                          56 years, while following a more sustainable path,
                                                                                                  Germany
                          learning from rapid-boom cases like Sweden.

                                                                                                  France
                       Padel’s growth used to take longer to gain
                       traction in new countries, as seen in Spain’s
                       early development
                                                                                                  Spain




1974                              2015                        2020                  2025   2030     2035




  Source(s): Court manufacturers, Strategy& analysis  Market Analysis


  Rising hubs across Europe, US, APAC and Latin
  America drive dynamic growth
USA                                        Latin America:                         Europe:                               Middle East:                     APAC and Africa:
• Growth remains scattered, with            • Argentina stands out as a            • Italy faces a slowdown in growth,   • Qatar: Government              • Early-stage growth in countries
  hotspots like Miami and Texas                 traditional, active padel market     likely due to tennis popularity                                        like Indonesia and Thailand
                                                                                                                           restrictions for new club
• Faster expansion expected in              • Countries like Mexico are                                                    openings
  2026, with real acceleration                                                     • France continues to grow ,                                           • Australia faces slower
                                                growing steadily, Brazil is          showing potential for
  projected for 2027                            emerging, with signs of                                                  • UAE consolidated markets,       development due to bureaucracy
                                                                                     acceleration                                                           and competition from pickleball
                                                digitalization                                                             with new openings
    Number                                                                         • The UK is becoming a solid            restricted to large indoor
                 0.8k                       • While chains emerge in Mexico,                                                                              • China remains focused primarily
    of courts
                                                                                     market despite its struggles with     clubs
                                                multiclubs rise in Colombia
                                                                                                                                                            on manufacturing
                                                                                     bureaucracy
                                                                                                                         • Saudi Arabia: rapid growth
                                                                                                    Number
                                                                                                                  44k      encouraged by government       • India is emerging, fueled by
                                                                                                    of courts                                               tournaments
                                                                                                                           support
                                                                                                                                       Number
                                                                                                                                                   1.6k   • South Africa is the biggest
                                                                                                                                       of courts
                                                                                                                                                            market in Africa, with no legal
                                                                                                                                                            barriers and strong consolidation

                                                                                                                                                                           Number
                                                                                                                                                                                       2.7k
                                                                                                                                                                           of courts




  Source(s): Court manufacturers, Playtomic, Strategy& analysis   Market Analysis




   US padel is concentrated in a handful of locations
                                       Small but emerging padel scene in larger cities in the                  US market dynamics and trends
                                       north with a few larger clubs in NYC, a handful in
                                       Boston and Chicago
                                                                                                               Padel clubs located 1–2 miles apart, show alarming performance differences, with
                                                                                                               one outperforming its neighbor by 3–5x due to stronger digital infrastructure, better
                                                                                                               site selection (e.g., safer neighborhoods), and skilled management.


                                                                                                               Safety and zoning concerns influence lot     Digitalization and club operations
                                                                                                               selection
                                                                                                               Crime rates and neighborhood perception      Booking systems, customer experience
                                                                                                               play a significant role in club success      platforms are key competitive advantages



                                                                                                               Emerging padel chains

Mostly in Southern California, with
some activity in San Francisco, while
activity in LA is limited but
experiencing a “back to front
growth”(1)

                                                                Miami is the US padel hub but padel
            Led by Houston, future                              is expanding to the north of Florida, to
            projects pending in Austin                          cities such as Fort Lauderdale

   Note(s): 1) Padel in LA has been a big private court sport and is now beginning to be publicly available
   Source(s): News Reports, Strategy& analysisMarket Analysis




Pickleball and padel: a healthy coexistence
                                                                      “ Any racket sport, I think they all help each other out. I see the same w ith


                                                92%                   pickleball players trying padel for the first time. The conversion in most cases is
                                                                      one w ay, meaning people try padel and they just want to play padel; they don’ t
                                              Retention rate for      w ant to go back to tennis or pickleball. We have a 92% retention rate in terms of
                                              padel after first try   people w ho come to try this sport for a second time returning for a third time.”

                                                                                                                    - Santiago Gomez, CEO of Padel Haus




                                                                      Pickleball, the American sport, is more widely known in
                                                                      the US than padel, however, that is starting to change…In
        30%                                                           addition, its smaller courts attract different player profiles
                                                                      compared to padel
       Of padel clubs have
        pickleball courts
                                                                      Padel requires strong cardiovascular endurance, agility, and strength to sustain
                                                                      performance levels. While pickleball also demands good footwork and quick
                                                                      reflexes, its smaller court and lighter ball require less physical exertion.
Source(s): News Reports, Strategy& analysis Market Analysis


 Brazil grows while facing beach tennis
 competition, and Colombia via multiclubs
                                                Brazil                                                                  Colombia
                                                                                                                                   Bucaramanga
“The Brazil padel market is growing at a speed of 3 courts per day” –                          Región Costeña
President of the Brazilian Padel Federation                                                                                            6      15
                                                                                                    21             62
                                                                                                                                   Cúcuta
   Digitalization                              Argentina                 Perception
                                                                                               Medellin
                                                                                                                                       4     12
                                          Proximity to Argentina      Padel is often seen as
 Brazil has a high level                                                                            36      117                       Bogotá
                                          has influenced the          an upscale sport due
 of digitalization,
 bookings, communities,
                                          sport’s growth in           to its strong                                                      40    126
                                          southern Brazil. But        association with Spain
 and communication for
                                          cultural rivalry with       and exclusive clubs.
                                                                                               Eje Cafetero                                 Chía/Cajicá
 both sports are mobile-
                                          Argentina makes             Beach tennis is
 first
                                          padel feel “foreign”        viewed as accessible          12        33                                   13        36

     Cost level                            Beach tennis              Professionalization
                                                                                               Valle del Cauca
                                                                                                                                            Villavicencio
                                                                                                    21
 Lower average ticket                    Transition from beach       A lot of padel                                                                 21
 for padel compared to                   tennis to padel is          academies are                  61
 Europe, but there’s                     relatively easy due to      emerging, mostly linked              Ibagué                                        21
 growing demand as                       similar skill sets. Beach   to investments in the
 more people want to                     tennis has an edge in       professionalization of                   9                              Clubs
 try the sport.                          affordability               new generations
                                                                                                              21                             Courts

 Source(s): News Reports, Strategy& analysis  Market Analysis


  In Mexico, padel is experiencing solid growth in
  major cities and outside urban centers
 Main trends of padel in Mexico
                                                                                                Mexico’s dynamics vary across cities, Monterrey showing a highly
                                                                                                developed market, while Mexico City presents growth opportunities due to
      Appearance of                                             Strong growth in                a lower current club presence
        new chains                                              several cities                        - Comparatively high prices in relation to mature markets such as
 New chains such as Golden                                       There has been a significant
                                                            increase in the number of clubs
                                                                                                        Italy or Spain : Some padel clubs operate with a 5-year lifespan but
      Point and Spider have
   emerged. However, most                                   in major cities, which presents a           manage to become profitable quickly
 clubs remain independent,                        Main       new challenge: speeding up the
      occasionally opening a                    trends in          adoption of padel by new           - With many clubs and a mobile player base, clubs are forced to create
                                                                players and attracting more
             second location                     Mexico         coaches, as the lack of both            engaging products during off-peak hours: open matches, rankings,
                                                               creates friction in the market           Americanas

        Geographical                                            Diversification of                Emerging padel chains
          capillarity                                           activities
   Padel has reached cities                                         The clubs are offering
     with less than 200,000                                    activities related to padel
inhabitants, demonstrating                                    as well as other sports with
its expansion beyond urban                                    similar audiences, such as
                    centers                                     Pilates or yoga, to attract
                                                                          potential players


  Source(s): News Reports, Strategy& analysisMarket Analysis




The Padel Riviera - France’s padel boom continues
Number
                3.4k               CAGR
                                   CAGR22-25
                                        22-25       31%
                                                    74%                       Fondness for racket sports (similarities with tennis)
of courts
                                                                              Initially tennis clubs opened padel courts, transferable skills

Padel courts
                                                                              Celebrity role models driving interest
                                                                              Zidane and Tony Parker as examples of investors and players



                                                                              Appearance of padel in Roland-Garros
                                                                              Premier Padel Tour held at the tennis stadium, increasing visibility



                                                                              Lack of Marketplace App
                                                                              Limits accessibility and connections between players and clubs



The most dynamic region is the Southeast of France (Montpellier, Marseille,   Affiliation requirement to play tournaments
French Riviera) followed by the Paris region and the Southwest (Bordeaux)     Limits participation, discouraging newer, casual participants


Source(s): Court manufacturers, Playtomic, News Reports, Strategy& analysis  Market Analysis




  Padel has entered mainstream society in the UK
  Number
                  0.8k
                                     CAGR22-25
                                     CAGR
                                     CAGR22-25
                                          22-25       50%
                                                      74%                                 Padel in the UK is steadily growing, with regional chains expanding
  of courts
                                                                                          into nationwide ones. In addition to celebrity money, brands like
                                                                                          Slazenger are increasingly engaging with the sport, either through
Padel is also beginning to emerge                                                         acquisitions or organic growth.
in Glasgow, which has grown
from 0 to 6 clubs in the past 6
months and is still underserved,
due to its population of 3.5 million                                                       “Slazenger to open its first UK padel club”
                                                                                           The Padel Paper, September 2024

                                                                                Leeds      “Slazenger are to open their first UK padel club in Leeds on 11 October with the wheels
                                                                                           already in motion on a further 11 locations. Slazenger Padel Clubs are backed by Frasers
                                                                                           Group, the UK’s largest retail group, which owns the likes of Sports Direct, House of Fraser,
     Top 5 counties                          Manchester                                    Everlast Gyms and Jack Wills.”.

    #1         London
    #2         Manchester                              Derby
                                                                                           “Britain now third biggest market in world”
    #3         Bristol                                                                     City AM, June 2025
                                                                                           “Britain is now one of the top three padel markets in the world by revenue, fuelled by new
    #4         Leeds                            Bristol                                    club openings and ever-increasing demand for court bookings. By games of padel played,
    #5         Derby                                                                       Britain ranks as the fifth biggest market in the world, while it has also been dubbed the
                                                                                           “most social” nation because it has the highest ratio of open matches to regular bookings
                                                                                 London    worldwide”.

  Source(s): Court manufacturers, Playtomic, News Reports, Strategy& analysis   Market Analysis




   Padel expands across APAC, led by Indonesia

                                                                                                           1
                                                                                                               Expat-Driven Growth
                 CHINA
                                                            JAPAN
                                                                                                               Expats sparked early interest, with locals joining as
                                                               Mostly involved as a manufacturer               federations and motivated by seeing international exhibition
 INDIA
                                                               though a few clubs are located there            matches develop
                                              Taiwan




                                                                                                           2
                                  Hong Kong                    High real estate prices are driving clubs
                                                               to open outside the city                        Collaborative Spirit
           THAILAND                           PHILIPPINES
                                                                                                               Clubs often team up to grow the sport and reach wider
                                                              Largest growth is taking place in                communities
                                                              Indonesia, Thailand and Singapore, with



                                                                                                           3
                                                              local businesses beginning to expand to
                                                              Malaysia and the Philippines                     Payment Challenges
                 MALAYSIA                                                                                      Adapting to local payment systems is key to enabling smooth
                                                                                                               bookings




                                                                                                           4
                      INDONESIA
                                                                                                               Multi-Site Club Development
                                                                                                               Successful clubs often expand by replicating a proven model
Most are frequented by expats                                                                                  across new sites
and located in Bali, while



                                                                                                           5
Jakarta has +50 clubs,                                                                                         High Demand for Bookings in Advance
underserving their 25M                                 AUSTRALIA
inhabitants                                                                                                    Courts fill quickly and months in advance due to strong
                                                                                                               interest in academies and social play
   Source(s): Playtomic, News Reports, Strategy& analysis    Market Analysis


Major tournaments are driving court infrastructure
in India
                  In spite of higher infrastructure and attendant                                Celebrities with large follower bases, including Bollywood actors, cricket players and
                                                                                                 tennis champions, as well as the organization of tournaments, including official ones by
                  costs, the sport is spreading from big cities to                               the FIP and amateur events, are playing a large role in promoting padel.
                  small towns, though significant growth is not
                  expected in the short term                                                      “India Padel Open: Spain dominate, win men’s and women’s pair titles”
                                                                                                  Hindustan Times, November 2024
     Padel is making waves, especially in corporate India and exclusive members-only clubs who
     now have more options than golf for cardio and camaraderie.                                  “Greater Noida: At the Bennett University, on the balmy Sunday evening, the men’s and
                                                                                                  women’s pair from the tennis-mad nation walked away with titles as the first edition of FIP
                                                                                                  Promotion India Padel Open drew to a close.”
Chandigarh            UP-AND-COMING

Delhi
•     House of Padel                                                                                "Padel is growing quickly in India, and it is great to bring such High Ranking Padel
•     REPPP                                                                                      players to our country. This should give a boost to all sports fans and Padel fans. With a
•     Vasant Vihar Club                                                                             400 % growth of Padel courts in the country and the sport will continue to grow.“
•     Panchshila Club

Mumbai                                                                      Hyderabad                                 - Mahesh Bhupati, Indian tennis champion
Hotspot for padel with 50-60                                UP-AND-
courts in 2024                                              COMING             Chennai
                                                                                                                 Even though only around 5% of India's population is considered affluent,
                Padel Park is on track to
                become the largest
                country operator…
                                                                             Bengaluru
                                                                                                 60M             meaning they have sufficient disposable income for premium leisure activities,
                                                                                                                 that still translates to over 60 million people – which is equivalent to the
                                                                                                                 entire population of countries like Italy or Spain, where padel is booming.



    Source(s): News Reports, Strategy& analysisMarket Analysis




In the Middle East, the future of padel is indoors
                                                         Qatar                          United Arab Emirates                                Saudi Arabia

                                 •   High seasonality, with indoor clubs filling up while outdoor clubs lose momentum
                                 •   Service driven, with employees that work to drive up demand, low digital value
Commonalities                    •   Local investors but high number of international players (expats)
                                 •   Competitive sports have little tradition, but padel is gaining traction thanks to its ease for newcomers and royal involvement


                                 Almost none due to government                   Only very large clubs emerging,                Only very large clubs emerging,
 Club openings,
                                 restrictions that attempt to limit              highly consolidated                            government incentives for sports
 consolidation
                                 number of clubs based on users                                                                 infrastructure


                                 Mature market, clubs distinguish                Very mature, consolidated market,
  Maturity stage                 themselves through very high-                   small outdoor clubs closing down                Golden years, high growth
                                 quality services (e.g. Sports Dom)              and very few new openings



                                 Separate courts for women or                                                                    Fewer and fewer separation by
 Gender aspects                                                                  Almost no gender separation
                                 differing playing times                                                                         gender

                                      Women remain a minority, more female expats than local padel players

Source(s): Playtomic, News Reports, Strategy& analysisMarket Analysis


The sport is expected to continue growing at pre-
covid levels
Total number of courts by year, historical and forecasted                                                                               Forecast

                                                                                                                                               +17%
    Limited access to other sports, an easy learning experience and compatibility with
    social distancing led to interest in padel increasing significantly in pandemic times
    and bottlenecks in padel court construction in 2020 led to rapid growth in 2021-22                     +16%
                                                                                                                                                                  81,555
                                                                                   +36%
                                                                                                                                                         70,274
                                                                                                                                               59,524
                                      +19%                                                                                      50,436
                                                                                                                  43,249
                                                                                                  37,432
                                                                                   29,232
                                                         16,638     20,188
   10,096        11,774              13,678

2016              2017                2018                2019       2020           2021           2022           2023           2024           2025     2026         2027



                                            After a significant acceleration during and following the pandemic, the rise of padel has stabilized,
                                     returning to the pre-covid path with a similar growth rate, which padel is expected to maintain in the next years

Source(s): Court manufacturers, Padel lands, Strategy& analysisCHAPTER 2



Economics
Padel economics show a clear
evolution from beginner-focused
activities to competitive open play. In
early markets, bookings are
dominated by classes and social
events, helping players get started.

As participation grows, players
shift toward self-organized
matches, boosting bookings. This
trend reflects rising confidence and
skill levels.

Indoor and outdoor court balance
also affects pricing and availability,
with weather conditions influencing
court usage and overall revenue.            Economics


            Booking share shifts from social events and
            classes to open matches over time
                                                                                                                                       Classes and social events              Open matches




Bookings by type
                          Social events such as ladies'
                          morning or americana plus
                          academies represent 70% of
                                                                                                                                              74% open matches and
                          bookings
                                                                                                                                              private reservations




                                                                          Time since introduction of padel
                                   Beginning                              Growth                                  Consolidation                                    Maturity
                              Exhibition matches                       Social events                           Advanced training
                                                                                                                                                              Regular play
                               Beginner classes                    Increased participation                    Social tournaments
                                                                                                                                                         Advanced competition
                                   Celebrities                      Introductory leagues                        Open matches
                                                                                                                                                  National/international tournaments
                                   Casual play                      Friendly competition                        Leisure leagues


                   Over time, various stages of growth often progress concurrently; for instance, reaching market maturity does not imply the discontinuation of beginner-level
                                                                                              offerings


            Source(s): Strategy& analysisEconomics


Booking types vary by region, with open matches
usually favored by experienced players
Occupation by booking type %
     Player and club bookings              Academy
                                                                                                       • Emerging markets (e.g., Indonesia) show higher booking
     Open matches                          Leagues & tournaments
                                                                                                         rates for single and course classes (academy), since
                                                                                                         players are new to the game

                          8%                                   15%                12%                  • As players improve their skills, they begin to lose interest
    25%                                        13%                     25%                               in classes and start booking more direct matches
                                                               10%                                       reservations, so that their level increases and is more
                                                                                                         accurately reﬂected
     7%                                                                11%
                                                                                                       • Once a country reaches full maturity (as in the case of
                                                                                                         Spain), experienced players tend to continue playing
                                                                                               93%       through private bookings, while newcomers typically
                         88%
                                               82%                                80%                    enter the sport by enrolling in classes
                                                               74%
    67%                                                                63%
                                                                                                       • Social factors have a signiﬁcant impact on the appeal of
                                                                                                         open matches, as reduced safety undermines users’
                                                                                                         trust in playing with strangers. This issue particularly
                                                                                                         aDects open matches in South Africa and Mexico

Indonesia            Germany                   UK             France   Spain   South Africa   Mexico

Source(s): Playtomic, Strategy& analysisEconomics


Open matches are the most profitable booking,
though only popular in mature markets                                                                                                                                                            Since leagues & tournaments
                                                                                                                                                                                                 include recurring games, they
Booking types a % of gross value                                                                                                                                                                      are more expensive

     Player and club bookings            Academy                                                                   Price per hour by booking type €/h                                           Average ticket1 €
     Open matches                        Leagues & tournaments

                   5%                                                                                                                   Player and            Open
   8%                                             10%              6%                                                  Country                                                 Academy                Leagues     Tournaments
                                   8%                                             15%                                                 club bookings          matches
                  11%                                                                             25%
                                  17%                                             10%                                 Indonesia              33 €               33 €               54 €                  N/A          51 €

                                                                                                  11%                  Germany               43 €               48 €               44 €                  50 €         71 €
  49%

                                                                                                                           UK                52 €               65 €               75 €                 125 €         70 €

                                                                  90%
                                                                                                                     South Africa            23 €               30 €               22 €                  47 €         68 €
                                                  85%
                  81%
   9%                                                                             74%
                                  72%                                                                                   Mexico               34 €               49 €               24 €                  27 €         64 €
                                                                                                  63%
                                                                                                                        France               29 €               32 €               30 €                  N/A          25 €
  34%
                                                                                                                         Spain               24 €               27 €               28 €                  26 €         42 €


Indonesia      Germany             UK        South Africa       Mexico          France           Spain               Avg. ticket            28 €               30 €               34 €                   55 €         56 €
Note(s): 1) The average ticket is the average price per reservation and not per hour (a reservation may be for a period of time longer or shorter than an hour), though 6090 minutes matches are the norm
Source(s): Playtomic, Strategy& analysisEconomics




Indoor vs outdoor courts: prices and availability
Avg. ticket1 by court
Indoor courts             25 €                 57 €                 40 €                 39 €                 49 €                 32 €                 25 €                 37 €                 70 €          90 €

Outdoor courts            23 €                 48 €                 36 €                 29 €                 37 €                 24 €                 22 €                 33 €                 53 €          60 €
                                                                                                                                                                                             Indoor courts    Outdoor courts
South Africa has recently experienced booking challenges due to frequent rainfall and a
high proportion of outdoor courts, vulnerable to weather disruptions

                          21%
                                                                                                                                                                                                  35%           36%
                                                                                         48%                                                            44%
                                               58%                  55%                                       58%                  56%                                       63%


                          79%
                                                                                                                                                                                                  65%           64%
                                                                                         52%                                                            56%
                                               42%                  45%                                       42%                  44%                                       37%


                    South Africa                UK            Netherlands              Mexico                 Italy              France                Spain              Belgium              Australia        USA

                                   Achieving higher occupancy levels depends heavily on accurately balancing indoor and outdoor court availability,
                                          taking into account price sensitivity and weather patterns to optimize both accessibility and revenue
Note(s): 1) The average ticket is the average price per reservation and not per hour (a reservation may be for a period of time longer or shorter than an hour), though 6090 minutes matches are the norm
Source(s): Playtomic, Strategy& analysisCHAPTER 3


Professionalization &
role of software
Padel’s business model has evolved
from exclusive, membership-only
clubs to a more inclusive, pay-to-
play ecosystem, driven by urban
demand, regulatory adaptation, and
commercial potential.

This shift has unlocked broader
access, replacing long-term fees
and entry barriers with flexible, app-
based bookings. As a result,
participation has surged.

Digital platforms now play a central
role, enhancing user experience,
enabling data-driven coaching, and
fostering community growth.  Professionalization and Role of Software


  Padel has evolved from a membership-only to a
  pay-to-play model…

                                                                                                                  The sport breaks out of
                                                                                                                private clubs and becomes
                                                                                                                  accessible to the wider
                                                                                                                public through commercial
                                                                                                                   “pay-to-play” venues,     Shift to Indoor Facilities
                                                                                                                 especially in urban areas

                                                                                 Governments and local



Growth
                                                                                 administrations begin to
                                                A surge in popularity leads     recognize padel’s growth
                                                  many clubs to convert        and adjust licensing, zoning,   Rise of Pay-to-Play Model
                 Padel enters countries
               through exclusive country        underused tennis/soccer         and funding accordingly,
               clubs, often tied to private     courts into padel courts, a      making expansion faster
               membership culture (e.g.,        more space-efficient, low-
                                                       barrier move
               Puerta de Hierro in Spain)
                                                                                                                                               To increase year-round
                                                                                Regulatory Adaptation                                           revenue and mitigate
                                                                                                                                                weather, indoor padel
              Membership-only clubs               Court Conversions                                                                            becomes the dominant
                                                                                                                                             format in countries like the
                                                                                                                                                UK and northern Italy




                                                                              Time
  Source(s): News Reports, Strategy& analysisProfessionalization and Role of Software




…with different access and experience types
                          Membership model                                         Pay-to-play model



         Requisites: Usually require recommendations for               Requisites: Open access
         entry, family tradition of belonging to the club or           Fees: : Pay per use; rates vary based on location,
         someone leaving to take their place                           time slot, and court type
         Fees: One time entry down payment and                         No long-term commitment required
         recurring monthly membership fee
                                                                       Prices often reflect local real estate value,
           Real Club Puerta de Hierro      Hurlingham Club             premium areas may charge significantly more
           Entry down payment: €300k       Entry down payment: £400k   More digitalized: booking and payments are
           Trimester quota: €333           Trimester quota: £1,400     typically done through apps or online platforms
                                                                       Optional add-ons: Equipment rental, coaching,
          Use of the courts: included at no extra charge,              lighting (for evening play), recording of match
          though no-shows may incur a penalty                          highlights etc.

          System is generally less digitalizedProfessionalization and Role of Software




Digitalization, advantages for padel development
                      Increased Accessibility and Participation
                      Lower barriers for new players lead to regular play,
                      encouraging skill development


                      Data and Analytics for Clubs and Coaches
                      Professional infrastructure and personalized experiences
                      improve, making clubs and coaching more viable and scalable



                      Community Building and Competitive Ecosystem
                      Creates a sustainable ecosystem that mirrors more mature
                      sports.



                      Professional Pathways and Talent Identification
                      Creates a bridge between recreational and professional play,
                      increasing career opportunities in padel


Source(s): News Reports, Strategy& analysisCHAPTER 4


Olympic Path
While padel is aligning well with
Olympic values, such as gender
equality, ethical standards, and
growing international reach, its path
to inclusion is hindered by the fact
that only Spain and Argentina
currently play the sport at a truly
elite level.

Nonetheless, the FIP’s The
International Padel Federation) active
efforts to globalize padel through
youth programs, partnerships, and
expanded tournaments show strong
intent to close this competitive gap.

Olympic inclusion would bring
major benefits, including increased
funding, visibility, and athlete
support.  Olympic Track




  Requisites to be an Olympic sport




         Compliance                                  Global Reach              Well Established Rules           Ethical considerations         Approval time frame
-Olympic Charter                                    Practised by               The sport must have standard     Related to the ethics of the   A new sport needs to be
-World Anti-Doping programme                                                   rules that are applied           Olympics, promoting peace,     approved 7 years prior to the
                                                              Countries and
-Olympic Movement Code on the                         60        3 continents
                                                                               internationally at all           respect and fairness for all   Olympic Games it will be
Prevention of the Manipulation                                                 competition levels required to   participants. It should not    included in.
of Competition                                                                 have a history in hosting        promote any form of
                                                                               competitions and events.         discrimination or violence.



                                        Chief Sport Officer of the Brisbane 2032 Organising Committee, Kit McConnell stated that,
                                      “We had a very clear vision about the games being more youth, more urban, more women.”

  Source(s): Olympic Charter, SportAccord, News Reports, Strategy& analysisOlympic Track


2025, a key year
for padel
“The IOC Executive Board, meeting today in Costa
Navarino, Greece, has decided that the initial sports
programme of the Olympic Games Brisbane 2032 will
be determined at an IOC Session in 2026.”


The Olympic Charter's Rule 45 states that the
Olympic Programme is decided by the IOC Session
"in principle seven years prior to the opening of the
concerned Olympic Games."


The one-year extension was agreed upon by the
IOC and the Brisbane 2032 Organising Committee.



                Source(s): Olympic Charter, News Reports, Strategy& analysisOlympic Track




Where Padel stands on the Olympic track

87                                                                    2
                              National federations are currently                 Padel also has (1) well established rules that
                              affiliated with the FIP                            are applied internationally and a history of
                                                                                 tournaments, including Premier Padel and
                                                                                 Hexagon Cup and (2) promotes peace, respect
                                                                                 and fairness




 5                                                                    3
                            Continents where padel is currently
                                                                                 Complies with (1) Olympic Charter, (2)
                            played, with the highest representation
                                                                                 World Anti-Doping Code, (3) Olympic
                            of players in Europe (59%)
                                                                                 Movement Code on the Prevention of
                                                                                 the Manipulation of Competition




40
                              Percent of padel players were           Since January 2025, 16 National Federations have
                              female in 2024, reflecting the FIP's       adhered to the FIP, reaching 87 federations.
                              Gender Equality Policy, further
                              reinforced by the IPF Code of Ethics



Source(s): Olympic Charter, Strategy& analysisOlympic Track




Olympic politics: additional factors



      Click to add title

  Host Preferences                                Facility Legacy                  TV Appeal                   Next Generation                Cultural diversity

In the new process of                         There is a very strong push    As broadcasting rights         Attracting young athletes      Promoting global reach
selecting sports, the IOC                     to eliminate the need for      represent the primary          uninterested in traditional    by including sports that
has given a lot of                            costly facilities that later   revenue stream for the         sports and ensuring long-      engage underrepresented
flexibility to the local                      fall out of use, a strong      Games, the IOC aims to align   term relevance by              regions, such as cricket
organising committee to                       criticism of the 2004 Athens   with broadcasters’ and         selecting sports that appeal   that may spark interest in
make recommendations.                         Olympics.                      audience’s preferences.        to next-gen viewers.           South Asia.



                  Moreover, it is problematic for a sport to be played proficiently only in Spain and Argentina to become part of the Olympic
                  Games. Countries where the sport is still emerging struggle to compete with those where players have trained their entire lives.

Source(s): News Reports, Strategy& analysisOlympic Track




The FIP is highly involved in the Olympic goal
FIP Strategic Priorities 20252027:                                      “FIP strengthens ties with Padel America         “FIP looks to the future: President Carraro
                                                                         and Padel Asia to drive globalisation of         at the European Olympic Committees
          “Increase the number of players and the countries              padel and its Olympic pathway mission”           (EOC) Assembly”
          where padel is played in the world and in particular           International Padel Cluster, April 2025          FIP News, March 2025
          the number of national federations affiliated with the
          FIP”                                                           “At the Qatar Major Premier Padel 2025, the
                                                                                                                          “President Carraro met with Bach, President
                                                                         FIP and Padel America and Asia formalized
          “Monitoring and supporting the growth of new                                                                    of the IOC and Samaranch, candidate for the
                                                                         their partnership, focusing on infrastructure,
                                                                                                                          upcoming presidency to reinforce a shared
          generations is one of FIP's primary objectives on a            youth development, and expanding into new
                                                                                                                          vision for padel’s continued global expansion
          global level”                                                  markets.”
                                                                                                                          and prominence.”

          “Giving more visibility to senior athletes as
          custodians of great experience, technical skills
          and values”
                                                                                                                          “IOC President Thomas Bach visits BNL
                                                                         “Premier Padel, Hexagon Cup and FIP strike
                                                                                                                          Italy Major Premier Padel”
                                                                         strategic partnership as padel targets
                                                                                                                          Padel FIP, June 2025
Which they plan to achieve through 5 programs:                           Olympic inclusion”
                                                                         SportsPro, February 2025



 1        Sports
          Programme             2    Communication
                                     and Digital plan
                                                                         “Buenaventura, founder of the Hexagon Cup,
                                                                         stated “Together, we have the goal of
                                                                                                                          “The International Padel Federation (FIP) and
                                                                                                                          Premier Padel were delighted to meet

                                                        5    Social      globalising the sport and achieving its          International Olympic Committee (IOC)

 3                              4
          Development                Sustainability          Programme   Olympic inclusion at the earliest                President Thomas Bach at the BNL Italy Major
          Programme                  Programme                           opportunity.””                                   Premier tournament today at the iconic Foro
                                                                                                                          Italico.”

Source(s): FIP, Strategy& analysis Olympic Track




 Impact of becoming an Olympic sport
Olympic status offers institutional…                                           … as well as commercial benefits

 Regulations by the National Sports Comission                               The commercial         New Olympians are          Sport-related posts
 Example of Spain                                                           appeal of the Games    gaining massive            show significant
                                                                            is expanding.          social media visibility.   increases.
 Top priority at National High-Performance Centers:
 • Elite infrastructure, specialized coaching, and advanced
     medical and scientific support

 Benefits for athletes:
 • Reserved educational spots and merit-based advantages in
    public sector job access
 • Tax exemptions, special Social Security agreements, grants
 Preferential Access to funding for Olympic Sports
 Annual ordinary subsidy           Next Generation EU funds
                   allocated in 2025                  Max per federation
                                                                           60%                     8M
                                                                                                   New Social Media
                                                                                                                              75%
                                                                                                                              #Surfing posts after
                   by the CSD to all                  out of 6M for        Uplift in sponsorship
      60M          sports federations,         500K   technological                                followers for Brazilian    surfer Gabriel Medina’s
                                                                           revenue in the Paris
                   priority for Olympic               upgrades                                     skateboarder after         performance in 2024
                   disciplines                                             Olympics
                                                                                                   Olympic performance        Olympics



 Source(s): News Reports, Strategy& analysisCHAPTER 5



Conclusions
Padel continues its global rise, with
strong growth in 2024 and projected
increases in court numbers in the
near future. Interest is spreading
fast, especially in the US, APAC,
and Latin America, with
digitalization emerging as a key
differentiator for club performance.

With 92% player retention and
increasing tournament activity, padel
is evolving into a sustainable sport
with strong Olympic ambitions for
the Brisbane 2032 games.Conclusions




Key takeaways

       1             Club openings increased by 26%, with 7k new courts built globally in 2024, signaling sustained growth across
                     multiple regions



       2             Even though growth rates vary by country, with some seeing gradual increases and others accelerating more
                     rapidly, padel is now growing at a faster and more sustainable pace



       3             Growth has now stabilized along a pre-COVID trajectory, after reaching an all-time high, likely due to a
                     backlog of court installations postponed during the pandemic



       4             Pickleball and padel are expected to coexist healthily, with 30% of padel clubs in the US also having
                     pickleball courts, and a 92% retention rate among first-time padel players


       5             While classes and social events are the most common types of bookings in countries where padel is still
                     emerging, private reservations and open matches become predominant as players improve their skills

Source(s): Strategy& analysisConclusions




Key takeaways

 6                   Open matches allow clubs to charge higher ticket prices than classes, though player and club SaaS bookings
                     remain the main source of revenue due to their strong popularity



 7                    Achieving higher occupancy levels relies heavily on effectively balancing indoor and outdoor court availability,
                     taking into account price sensitivity and weather patterns to optimize accessibility and revenue



 8                   Padel has evolved from a membership-only model to a pay-to-play approach: a more digitalized way to
                     experience the sport that has accelerated its expansion and development through greater accessibility



 9
                     2025 is a key year for padel’s Brisbane 2032 Olympic track, with the FIP highly involved advancing this goal.
                     However, it remains challenging for a sport played at a high level in just 2 countries to be added to the
                     Olympic programme.


10                   Becoming an Olympic sport would bring benefits both institutionally (increased funding, grants and improved
                     training facilities) and commercially (greater sponsorship revenue and wider social media visibility)

Source(s): Strategy& analysis#FINDYOURPERFECTMATCH