# GTM — Day One Action Plan

> Created: 2026-03-04. Do these in order. Total time: ~4–5 hours.

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## Right Now (1–2 hours, highest leverage)

### 1. Submit sitemap to Google Search Console + Bing Webmaster Tools

You have 80 programmatic city articles sitting unindexed. Every day without indexing is wasted compound time.

- [search.google.com/search-console](https://search.google.com/search-console) → Add property → Submit sitemap
- [bing.com/webmasters](https://www.bing.com/webmasters) (Bing also feeds DuckDuckGo, Ecosia, Yahoo)
- Your SEO hub already supports both — just add the env vars

### 2. Publish SEO articles on prod

Run `seed_content --generate` from admin or CLI. Those 80 city pages (40 cities × EN+DE) are the primary organic traffic engine. Until they're live and crawlable, they generate zero value.

### 3. Index the planner in Google

Make sure `/en/calculator` and `/de/rechner` are in the sitemap and crawlable. This is the #1 free tool — the entire PLG funnel starts here. Check canonical tags and hreflang are correct.

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## This Afternoon (2–3 hours, seed distribution)

### 4. First LinkedIn post

Data-driven insight from the pipeline. See `docs/social-posts.md` for the full post.

### 5. Post in Reddit communities

- **r/padel**: Free calculator angle — genuinely useful tool
- **r/entrepreneur**: Indie maker angle — "built this with real market data"
- **r/smallbusiness**: Business planning tool angle
- **r/tennis**: Cross-sport angle — tennis clubs adding padel courts

See `docs/social-posts.md` for all posts ready to copy-paste.

### 6. Share in 2–3 Facebook padel business groups

Same angle as Reddit — free tool, no hard sell. Search for:
- "Padel Business" groups
- "Padel Club Owners" groups
- "Padel Deutschland" / "Padel Germany" groups

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## This Evening (1 hour, set up compounding assets)

### 7. Verify Resend production API key

Test a real magic link email. Until email works in prod, you can't capture traffic.

### 8. Wipe test suppliers

Delete the 5 `example.com` entries. Empty directory with "Be the first to list" > obviously fake data.

### 9. Request indexing for top 5 city pages

After GSC is set up, use "Request Indexing" manually for highest-value pages:
- `/de/markets/berlin`, `/de/markets/muenchen`, `/de/markets/hamburg`
- `/en/markets/london`, `/en/markets/madrid`

Google prioritizes manually requested URLs — can appear in search within days vs. weeks.

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## What NOT to do today

- ~~"State of Padel" report~~ — multi-day effort
- ~~Supplier outreach~~ — site needs to be live + articles indexed first
- ~~Copy/CRO optimization~~ — premature, get traffic first
- ~~Paid ads~~ — excluded in channel strategy

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## Expected outcome

If you do steps 1–9 today:

- 80 pages submitted for indexing (organic traffic starts in 1–3 weeks)
- 3–5 social posts seeding traffic immediately
- Planner discoverable and shareable
- Email capture working for when traffic arrives

**Single highest-leverage action: publish the articles + submit the sitemap.** Everything else is distribution on top of that foundation.
