# SEO Content Calendar — First 30 Days

> 4-week content plan covering programmatic SEO deployment, cornerstone articles, and data-driven content.
> Created: 2026-03-04.

---

## Week 1 — Foundation (March 4-10)

Get the existing 80 pages indexed and write the first cornerstone article.

| Day | Task | Owner | State |
|-----|------|-------|-------|
| Mon | Publish 80 programmatic city articles (40 cities x EN+DE) | Deploy | [ ] |
| Mon | Submit sitemap to Google Search Console | Manual | [ ] |
| Mon | Submit sitemap to Bing Webmaster Tools | Manual | [ ] |
| Tue | Request manual indexing for top 10 pages in GSC | Manual | [ ] |
| Tue | Verify hreflang tags and canonical URLs on all city pages | Audit | [ ] |
| Wed-Fri | Write Article #1: "Is Padel Still a Good Investment in 2026?" | Editorial | [ ] |
| Fri | Publish Article #1, add to sitemap | Deploy | [ ] |

**Top 10 pages for manual indexing:**
1. `/de/markets/berlin`
2. `/de/markets/muenchen`
3. `/de/markets/hamburg`
4. `/en/markets/london`
5. `/en/markets/madrid`
6. `/en/calculator`
7. `/de/rechner`
8. `/en/markets/paris`
9. `/de/markets/frankfurt`
10. `/de/markets/koeln`

---

## Week 2 — Cornerstone Content (March 11-17)

Two high-value articles targeting decision-stage keywords. Internal linking pass connects everything.

| Day | Task | Owner | State |
|-----|------|-------|-------|
| Mon-Tue | Write Article #2: "How Much Does It Cost to Open a Padel Hall in Germany?" | Editorial | [ ] |
| Wed | Publish Article #2 | Deploy | [ ] |
| Thu-Fri | Write Article #3: "What Banks Want to See in a Padel Business Plan" | Editorial | [ ] |
| Fri | Publish Article #3 | Deploy | [ ] |
| Sat | Internal linking pass: city articles -> cornerstone articles -> planner | Technical | [ ] |

### Article #2 — Target Keywords
- "padel halle kosten" / "padel court cost germany"
- "padel halle eroeffnen kosten" / "how much to open padel hall"
- "padel anlage investition"

### Article #3 — Target Keywords
- "padel business plan" / "padel halle business plan"
- "padel halle finanzierung" / "padel financing"
- "bank business plan padel"

### Internal Linking Structure
```
City article (e.g., /markets/berlin)
  -> "How much does it cost?" (Article #2)
  -> "Plan your facility" (/calculator)

Article #2 (Cost breakdown)
  -> "Build your business plan" (/calculator)
  -> "What banks want to see" (Article #3)
  -> City-specific examples (/markets/muenchen, /markets/hamburg)

Article #3 (Bank requirements)
  -> "Generate your business plan" (/calculator)
  -> "Check market data for your city" (/markets)
```

---

## Week 3 — Data-Driven Content (March 18-24)

Leverage the pipeline data for unique content nobody else can produce.

| Day | Task | Owner | State |
|-----|------|-------|-------|
| Mon-Wed | Write "Top 50 Underserved Locations for Padel in Europe" | Editorial | [ ] |
| Wed | Publish Top 50 article | Deploy | [ ] |
| Thu-Fri | Build Gemeinde-level pSEO template (targets "Padel in [Ort]") | Technical | [ ] |
| Fri | Generate first batch of Gemeinde pages (top 20 locations) | Deploy | [ ] |

### Top 50 Article
- Source data from `location_opportunity_profile` in the serving layer
- Rank by opportunity score, filter to locations with zero existing facilities
- Include mini-profiles: population, income level, nearest existing facility, opportunity score
- Embed interactive map if possible, otherwise static top-50 table
- Target keywords: "where to open padel", "best locations padel europe", "padel market gaps"

### Gemeinde-Level pSEO
- Template targets: "Padel in [Ort]" / "Padel [Gemeinde]"
- Zero SERP competition confirmed for most German municipalities
- Content: local demographics, nearest facilities, opportunity score, CTA to planner
- Start with top 20 highest-opportunity Gemeinden, expand weekly

---

## Week 4 — Authority Building (March 25-31)

Establish Padelnomics as the data authority. Begin email-gated content for list building.

| Day | Task | Owner | State |
|-----|------|-------|-------|
| Mon-Wed | Write "State of Padel Q1 2026" report | Editorial | [ ] |
| Wed | Design PDF layout (WeasyPrint or similar) | Technical | [ ] |
| Thu | Publish report landing page (email-gated download) | Deploy | [ ] |
| Thu | Promote Market Score methodology page via social | Social | [ ] |
| Fri | Begin link building via Reddit/LinkedIn engagement | Social | [ ] |
| Ongoing | Monitor GSC for indexing progress, fix crawl errors | Technical | [ ] |

### State of Padel Q1 2026 Report
- Executive summary of European padel market
- Facility count by country (from pipeline data)
- Growth trends (year-over-year where data exists)
- Top opportunity markets (from opportunity scoring)
- Investment economics summary (from planner defaults)
- Email-gated: free download in exchange for email address
- Promote via LinkedIn, Reddit, and direct outreach to industry contacts

---

## Content Inventory (End of Month 1)

| Type | Count | State |
|------|-------|-------|
| Programmatic city articles (EN+DE) | 80 | Deployed Week 1 |
| Cornerstone articles | 3 | Published Weeks 1-2 |
| Data-driven article (Top 50) | 1 | Published Week 3 |
| Gemeinde-level pSEO pages | 20+ | Started Week 3 |
| Gated report (State of Padel) | 1 | Published Week 4 |
| **Total indexable pages** | **105+** | |

---

## SEO KPIs — End of Month 1

| Metric | Target |
|--------|--------|
| Pages indexed (GSC) | 80+ of 105 |
| Organic impressions | 500+ |
| Organic clicks | 50+ |
| Average position (target keywords) | Top 50 |
| Email captures from gated report | 50+ |
| Backlinks acquired | 3+ |

These are conservative baselines. Programmatic pages in zero-competition niches can index and rank faster than typical content.
