# Social Posts — Launch Day

> Ready to copy-paste. Domain: padelnomics.io
> Created: 2026-03-04.

---

## LinkedIn Post #1 — Data Insight

> Post type: data-driven thought leadership. Goal: establish credibility + drive traffic to planner.

```
We've been tracking 10,127 padel facilities across 17 countries.

Here's what surprised me about the European market:

→ Italy leads with 3,069 facilities — more than Spain (2,241)
→ Portugal has the world's most mature padel market (45.2/100 maturity score) with "only" 506 facilities
→ Germany has just 359 facilities for 84M people. Spain has 2,241 for 47M.

That gap is the opportunity.

We identified 15,390 high-potential locations with zero padel courts worldwide.
Hamburg, Munich, and Frankfurt top the list in Germany alone.

If you're thinking about opening a padel facility — or advising someone who is — we built a free ROI calculator that uses this data to model costs, revenue, and payback period for any city in Europe.

No signup required. Just real numbers.

→ https://padelnomics.io/en/planner/?utm_source=linkedin&utm_medium=social&utm_campaign=launch&utm_content=li_marketdata

#padel #sportsbusiness #marketdata #entrepreneurship
```

---

## LinkedIn Post #2 — Opportunity Angle (schedule for Day 2–3)

```
The 5 most underserved cities for padel in Europe right now:

1. Hamburg (1.85M residents, zero dedicated padel facilities)
2. Munich (1.26M residents, massive sports culture, minimal supply)
3. Bergen, Norway (294K residents, opportunity score: 87.5/100)
4. Graz, Austria (303K residents, zero courts, high income)
5. Geneva, Switzerland (202K residents, zero courts, highest purchasing power)

These aren't guesses. We score 143,877 locations across Europe using population density, income data, existing supply, and sports infrastructure.

The padel market is growing from 25K to 50K+ facilities globally. The question isn't whether — it's where.

→ Explore the data for your city: https://padelnomics.io/en/markets?utm_source=linkedin&utm_medium=social&utm_campaign=launch&utm_content=li_opportunity

#padel #marketintelligence #sportsinvestment #realestate
```

---

## Reddit — r/padel

> Tone: genuinely helpful, not promotional. r/padel is a player community, so lead with the sport angle.

**Title:** I built a free padel court ROI calculator — feedback welcome

```
Hey r/padel,

I've been working on a data project tracking the padel market across Europe
(facility counts, market maturity, opportunity gaps). As part of that, I built
a free calculator for anyone thinking about opening a padel facility.

It models:
- CAPEX (construction, equipment, permits)
- OPEX (rent, staffing, utilities, maintenance)
- Revenue projections based on real market data from your city
- 5-year P&L with payback period, IRR, and break-even

It pre-fills with city-specific defaults — so if you pick Munich, it uses
Munich rents, Munich utility costs, etc. Not generic averages.

No signup needed. Just wanted to share in case anyone here has ever thought
about the business side of padel.

→ https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_padel

Happy to answer questions about the data or methodology. Also open to feedback
on what would make this more useful.
```

---

## Reddit — r/entrepreneur

> Tone: indie builder sharing a project. r/entrepreneur loves "I built X" posts with real data.

**Title:** I'm building the "Bloomberg for padel" — tracking 10,127 facilities across 17 countries

```
Padel is the fastest-growing sport in Europe and Latin America. There are now
10,000+ facilities worldwide and the market is expected to double to 50K+ in
the next 5 years.

The problem: anyone trying to open a padel facility is flying blind. No
centralized market data exists. People are making €200K–€2M investment
decisions based on Excel spreadsheets and gut feel.

I'm building Padelnomics — a data intelligence platform for the padel industry.
Think "Kpler for padel" if you're familiar with commodity data platforms.

What's live right now:
- Free ROI calculator that models costs, revenue, and payback for any European
  city (pre-filled with real local data — rents, utilities, permits, etc.)
- 80 market analysis pages covering cities across 17 countries
- Market maturity scoring for 4,686 cities with padel facilities
- Opportunity scoring for 143,877 locations (identifying where to build next)

The data comes from OpenStreetMap, Playtomic (booking platform), Eurostat, and
census data — aggregated and scored automatically.

Revenue model: free calculator captures leads (aspiring facility owners) →
supplier directory connects them with builders → suppliers pay for qualified
leads via credit system.

Still early but the data moat compounds daily — every day of scraping = data
competitors can't replicate.

Would love feedback from anyone who's built data products or two-sided
marketplaces.

→ https://padelnomics.io/en/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_entrepreneur
```

---

## Reddit — r/smallbusiness

> Tone: practical tool for a real business decision.

**Title:** Free business planning tool for anyone looking at opening a sports facility

```
I built a free financial planning tool specifically for padel facilities
(indoor/outdoor sports courts — fastest growing sport in Europe right now).

It covers the full picture:
- Construction costs (indoor vs outdoor, number of courts)
- Operating expenses (rent, staff, utilities, insurance, maintenance)
- Revenue modeling (hourly rates, occupancy rates, lessons, events)
- 5-year P&L projection
- Key metrics: payback period, IRR, break-even point

The tool pre-fills with real data for your city — actual local rents, utility
costs, permit fees — not generic averages.

You can also generate a bank-ready business plan PDF from it.

Free to use, no signup required for the calculator itself.

→ https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_smallbusiness

Built this because I kept seeing people on forums asking "how much does it cost
to open a padel hall?" and getting wildly different answers. Figured real data
was better than guesswork.
```

---

## Reddit — r/tennis

> Tone: cross-sport angle. Many tennis clubs are adding padel courts.

**Title:** Data on padel facility economics — useful for tennis clubs considering adding courts

```
If your club is thinking about adding padel courts (and many are right now),
I built a free financial planning tool that models the full economics:

- CAPEX for adding 2–6 courts to an existing facility
- Revenue projections based on real occupancy and pricing data
- Operating costs specific to your city/country
- Payback period and ROI metrics

The tool uses actual market data — we track 10,127 padel facilities across
17 countries and score market maturity + opportunity by city.

Some interesting numbers:
- Average padel facility in a mature market runs at 60–75% occupancy
- A 4-court outdoor setup costs €200K–€350K
- Indoor builds jump to €700K–€3M depending on structure
- Tennis clubs converting 2 courts to padel typically see payback in 18–30 months

Free to use, no signup needed.

→ https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_tennis

Happy to share data on any specific city or country if you're evaluating this
for your club.
```

---

## Facebook Groups — Padel Business / Deutschland

> Tone: casual, helpful. Shorter than Reddit posts.

**Title (if group allows):** Free padel facility ROI calculator — uses real market data

```
Hey everyone 👋

Built a free tool for anyone planning a padel facility. It models CAPEX,
OPEX, revenue, and gives you a 5-year P&L with payback period.

The difference from spreadsheet templates: it pre-fills with real data for
your city (actual rents, utility costs, permit fees, etc.) based on data
we're collecting across 17 countries.

No signup, no cost. Just real numbers.

→ https://padelnomics.io/en/planner/?utm_source=facebook&utm_medium=social&utm_campaign=launch&utm_content=fb_padel

Feedback welcome — especially from anyone who's been through the planning
process and knows what numbers actually matter.
```

---

## Posting Schedule

| Day | Platform | Post |
|-----|----------|------|
| Today | LinkedIn | Post #1 (Data Insight) |
| Today | r/padel | Calculator feedback post |
| Today | r/entrepreneur | "Bloomberg for padel" builder post |
| Today | 1–2 FB groups | Calculator share |
| Tomorrow | r/smallbusiness | Business planning tool post |
| Tomorrow | r/tennis | Tennis club angle |
| Day 3 | LinkedIn | Post #2 (Opportunity Angle) |

---

## Rules

- Never link-spam. One link per post, at the end.
- Engage with every comment for 24 hours after posting.
- If a post gets traction, reply with additional data points to keep it alive.
- Track which subreddits/groups drive actual signups via UTM params:
  `?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_padel`
