# Sportplatzwelt Research Report for Padelnomics

**Prepared:** 2026-02-25
**Purpose:** Evaluate Sportplatzwelt as a partnership/advertising target for Padelnomics, a B2B SaaS platform for padel hall entrepreneurs and court builders in DACH.

---

## 1. Company Identity and Ownership

Sportplatzwelt (sportplatzwelt.de) is **not a standalone brand** — it is one of several platforms operated by **Stadionwelt GmbH**, headquartered at:

**Schloßstraße 23, D-50321 Brühl, North Rhine-Westphalia, Germany**

**In summary:** Sportplatzwelt is the grassroots/municipal sports facility brand of Stadionwelt GmbH. Stadionwelt (~23 staff) is the parent brand focused on stadiums and large arenas. Sportplatzwelt covers smaller venues: sports fields, halls, pools, ice rinks, leisure facilities, and club management.

**Key contacts:**
| Role | Contact |
|------|---------|
| Editorial | redaktion@stadionwelt.de, +49 2232 5772-0 |
| Marketing/Sales | info@sportplatzwelt.de, +49 2232 5772-20 |
| Shop/Orders | shop@stadionwelt.de, +49 2232 5772-130 |
| Event (LIVE) | ponsar@stadionwelt.de |
| LinkedIn | Christopher Pauer, Gabriela Garrido (Sportplatzwelt); +Ganesh Pundt, Alexander Groß, Pauline Baran (Stadionwelt) |

---

## 2. Business Model

Multi-revenue B2B media and marketplace model:

### 2a. Company Listings / Supplier Directory (primary)
Companies register as "Anbieter" and receive: profile page, PR/news coverage, logo in weekly newsletter (three editions: outdoor, indoor, racket sports), lead forwarding, annual print Branchenbuch inclusion, 40%+ discount on Sportplatzwelt LIVE tickets.

**Pricing:** Not published — request "Mediadaten" via info@sportplatzwelt.de. Estimated **€1,500–€5,000/year** based on comparable German B2B portals.

### 2b. Print and Digital Publications
- **Kompendium** series: handbooks for Sportplatz, Sporthalle, Freizeitanlagen (€29.90 each)
- **Sportplatzwelt INSIDE** magazine: thematic issues
- **Specials/eBooks**: e.g., "Racket Sports 2024" (54 pages, free to registered users)
- **Branchenbuch 2026**: annual directory of ~300 companies

### 2c. Events — Sportplatzwelt LIVE
- **2025:** May 13, RheinEnergieSTADION Cologne, 300+ attendees
- **2026:** June 23, Kölner STRASSENKICKER BASE, Cologne
- CPD credits from Architects' Chamber NRW
- Contact: ponsar@stadionwelt.de

### 2d. Consulting / Matching Service
"Sie suchen – wir finden!" — free facility-operator-to-supplier matching. Functions as lead-gen for listed companies.

---

## 3. Content Strategy

### Topics
Full lifecycle of sports facility infrastructure: Sportplatz, Sporthalle, Schwimmbad, Eisanlagen, Freizeitanlagen. Thematic pillars: Football, Racket Sports (Tennis/Padel/Squash), Nachhaltigkeit, Förderung, Club management, digitalization.

### Publishing Frequency
Multiple articles per week across all sections. Active and continuously updated.

### Content Format
- Short news articles (200–400 words) on facility openings and product launches
- Technical planning guides and cost examples
- Case studies with supplier attribution
- Advertorial/sponsored content embedded in editorial flow — **Padelnomics should target this format**

---

## 4. Audience

1. Municipal sports officials (Sportämter) — confirmed through 10-year ADS partnership
2. Sports club board members and treasurers
3. Sports facility planners and architects
4. Construction companies and contractors
5. Equipment and surface suppliers (primary paying customers)
6. Sports facility operators

**Estimated reach:** 5,000–25,000 unique monthly visitors, 2,000–8,000 newsletter subscribers. Highly targeted, low-volume, high-value B2B audience.

**LinkedIn:** 1,637 followers (Sportplatzwelt), 7,933 (Stadionwelt parent brand).

---

## 5. Padel Coverage

**Dedicated section** at `/themenwelt/padel/` with 16+ articles:

### Content Quality
Infrastructure- and construction-focused. Short facility-opening announcements (200–300 words) tied to court suppliers. **No coverage of padel as an ongoing business** (operations, booking software, revenue optimization, yield management) — the exact gap Padelnomics fills.

### Listed Padel Companies (Anbieter)
1. P4U GmbH – Padel 4 U
2. PADELCREATIONS INTERNATIONAL *(dominant in news articles)*
3. Real Padel GmbH
4. Courtwall International Holding AG
5. SuperSub Sportsystems B.V.
6. Sportbeleuchtung Deutschland GmbH
7. Oostendorp Flutlicht Systeme GmbH
8. Street Racket

**All 8 are hardware/construction suppliers.** Zero SaaS, analytics, or operations management software. **Padelnomics would be the only software company in the padel section.**

---

## 6. Newsletter

Three editions: Outdoor, Indoor, Racket Sports. Weekly frequency (inferred from LinkedIn cadence). Subscriber count not disclosed. The **Racket Sports newsletter edition** directly reaches tennis/padel/squash facility decision-makers — Padelnomics's exact target.

---

## 7. Relationship: Sportplatzwelt ↔ Stadionwelt

**They are the same company.** Same address, phone, email infrastructure, shared e-commerce shop, shared employees. Sportplatzwelt = grassroots brand; Stadionwelt = stadium/arena brand. One call/email (info@sportplatzwelt.de) reaches both.

---

## 8. Recommendation

### Priority: HIGH — editorial entry point first

**Why it matters:**
- Reaches construction-phase buyers: tennis clubs and municipal officials evaluating padel court builds
- Zero software competition in the padel Anbieter section
- Credibility transfer into German sports infrastructure sector

### Recommended Entry Sequence

**Step 1 — Editorial pitch (free):** Contact `redaktion@stadionwelt.de` with a case study pitch: "Digitale Tools für Padel-Betreiber: Wie Data-Driven Management Padel-Anlagen profitabler macht." A real customer story using Padelnomics data to optimize pricing/occupancy. Fits their advertorial model. Gets published in news feed + newsletter.

**Step 2 — Listing package:** Contact `info@sportplatzwelt.de` (+49 2232 5772-20) for Mediadaten. Target: company profile in padel Anbieter section + Racket Sports newsletter placement. Budget: €1,500–€4,000/year.

**Step 3 — Branchenbuch:** Included in listing. ~300 companies, distributed November. Only software company among hardware suppliers — clear differentiation.

**Step 4 — Sportplatzwelt LIVE 2026 (June 23, Cologne):** 300 highly qualified attendees (facility decision-makers, architects earning CPD credits). Exhibition table or speaking slot on "digitalization for padel clubs." Contact: `ponsar@stadionwelt.de`.

### What NOT to do
- Don't lead with banner advertising (weak ROI in niche B2B media)
- Don't target the Stadionwelt brand (large arenas, wrong audience)
- Don't expect high inbound volume — this is brand-building and credibility, not lead gen

### Overall
Low cost (€1,500–4,000/year), unique positioning (only software company), precisely right audience. Start with editorial pitch, convert to paid listing once the case study runs.
