# Reddit Communities — Padelnomics Distribution

> Permanent reference for Reddit distribution. Subreddits ranked by relevance + size.
> Created: 2026-03-04. Review monthly — subreddit rules change.

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## Tier 1 — Post Here First

High relevance, receptive to tools/data, proven padel or business-planning interest.

| Subreddit | Size | Angle | Notes |
|-----------|------|-------|-------|
| r/padel | ~20K | Free calculator, data insights, answer existing biz threads | Player community — lead with the sport, not the product. Helpful tone only. |
| r/sweatystartup | ~56-81K | "Best brick-and-mortar sports opportunity" with unit economics | Loves concrete P&L numbers. Show CAPEX/OPEX/payback, not vision. |
| r/tennis | ~2M | Tennis club court conversion trends + data | Huge audience. Angle: "your club is probably already thinking about this." |
| r/smallbusiness | ~2.2M | Free business planning tool for sports facilities | Practical, no-hype tone. Lead with the tool, not the market thesis. |

---

## Tier 2 — Test With One Post Each

Potentially high-value but less proven fit. Post once, measure engagement, double down if it works.

| Subreddit | Size | Angle | Notes |
|-----------|------|-------|-------|
| r/entrepreneur | ~4.8M | "Bloomberg for padel" indie builder story | Loves "I built X" posts with real data. Show the data pipeline, not just the product. |
| r/CommercialRealEstate | ~44K | Sports venue site selection as niche CRE | Small but highly targeted. Angle: alternative asset class with data backing. |
| r/realestateinvesting | ~1.2M | Alternative commercial RE asset class | Broader audience. Frame padel as "the new self-storage" — boring but profitable. |
| r/pickleball | ~30K | Padel vs pickleball facility economics comparison | Comparative angle works. Don't trash pickleball — frame as "here's what the padel side looks like." |
| r/gymowners | Small | Cross-reference gym location frameworks with padel data | Niche. Test if gym owners see padel as a complementary or competing asset. |
| r/padelUSA | <5K | US-specific demand data | Tiny but highly relevant. US padel market is nascent — early authority opportunity. |

---

## Tier 3 — Monitor Only

Read these for trends and conversations. Don't post unless a specific thread is a perfect fit for a data-backed comment.

- r/business — too generic, self-promo gets buried
- r/startups — SaaS-focused, padel doesn't fit the narrative
- r/SaaS — pure software community, facility business is off-topic
- r/venturecapital — wrong audience for bootstrapped niche tool
- r/sports — massive, low engagement on niche content

---

## Key Gap

No subreddit exists for padel facility operators or business owners. If community forms organically around Padelnomics content (comments like "where can I discuss this more?"), consider creating **r/padelbusiness** later. Don't force it — let demand signal the timing.

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## Posting Rules

1. **One link per post, at the end.** Never in the title.
2. **Engage with every comment for 24 hours** after posting. This is where the real value is.
3. **No cross-posting.** Each post is unique to the subreddit's culture and tone.
4. **If a post gets removed, don't repost.** Move to the next subreddit. Respect mod decisions.
5. **Read each subreddit's rules before posting.** Some ban self-promotion entirely. Some require flair. Some have minimum account age/karma requirements.
6. **Never post more than one subreddit per day.** Spread it out. Reddit's spam detection flags rapid multi-sub posting.
7. **Comment on existing threads first.** Build karma and presence in a sub before dropping your own post.

---

## UTM Tracking Format

All Reddit links use this format:

```
https://padelnomics.io/<path>?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_<subreddit>
```

Examples:
- `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_padel`
- `https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_sweatystartup`
- `https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_cre`

---

## Measuring Success

| Metric | Good | Great |
|--------|------|-------|
| Post upvotes | 10+ | 50+ |
| Comments | 5+ | 20+ |
| UTM clicks (GA) | 20+ per post | 100+ per post |
| Planner completions from Reddit | 5+ per post | 20+ per post |
| Email captures from Reddit | 2+ per post | 10+ per post |

Track weekly in a simple spreadsheet. Drop subreddits that produce zero clicks after 2 posts.
