diff --git a/web/src/padelnomics/content/templates/country-overview.md.jinja b/web/src/padelnomics/content/templates/country-overview.md.jinja index 0846d5e..74db530 100644 --- a/web/src/padelnomics/content/templates/country-overview.md.jinja +++ b/web/src/padelnomics/content/templates/country-overview.md.jinja @@ -178,7 +178,7 @@ Der **Market Score (Ø {{ avg_market_score }}/100)** bewertet die Marktreife: Be Padel is growing rapidly across {{ country_name_en }}. Our data tracks {{ total_venues }} venues — a figure that likely understates the true count given independent clubs not listed on booking platforms. The average padelnomics Market Score of {{ avg_market_score }}/100 across {{ city_count }} cities reflects both market maturity and data availability. -{% if avg_market_score >= 55 %}Markets scoring above 55 typically show an established player base, reliable pricing data, and predictable demand patterns — all critical for sound financial planning. Yet even in mature markets, venue density per 100,000 residents varies significantly between cities, pointing to pockets of underserved demand.{% elif avg_market_score >= 35 %}A mid-range score signals a growth phase: demand is proven, venue infrastructure is building, and pricing hasn't fully settled to competitive levels. This creates opportunities for well-positioned new entrants who can secure good locations before the market matures.{% else %}Emerging markets offer first-mover advantages — less direct competition, potentially better lease terms, and the opportunity to build a loyal player base before the market fills out. The trade-off is less pricing data and more uncertainty in demand projections.{% endif %} +{% if avg_market_score >= 55 %}Markets scoring above 55 typically show an established player base, reliable pricing data, and predictable demand patterns — all critical for sound financial planning. Yet even in mature markets, venue density per 100,000 residents varies significantly between cities, leaving genuine supply gaps even in established markets.{% elif avg_market_score >= 35 %}A mid-range score signals a growth phase: demand is proven, venue infrastructure is building, and pricing hasn't fully settled to competitive levels. This creates opportunities for well-positioned new entrants who can secure good locations before the market matures.{% else %}Emerging markets offer first-mover advantages — less direct competition, potentially better lease terms, and the opportunity to build a loyal player base before the market fills out. The trade-off is less pricing data and more uncertainty in demand projections.{% endif %} {% if avg_opportunity_score %}The average **padelnomics Opportunity Score of {{ avg_opportunity_score }}/100** shows how much investment potential remains untapped in {{ country_name_en }}. {% if avg_opportunity_score >= 60 and avg_market_score < 40 %}The combination of a high Opportunity Score and a moderate Market Score makes {{ country_name_en }} particularly attractive for new entrants: demand potential and sports culture are there, infrastructure is still building — first-mover conditions for well-chosen locations.{% elif avg_opportunity_score >= 60 %}Despite an already active market, locations with significant potential remain — particularly in mid-size cities and at the periphery of major metro areas.{% else %}Many locations in {{ country_name_en }} are already well-served. New projects need careful site selection and a clear differentiation strategy to compete.{% endif %}{% endif %}