diff --git a/CHANGELOG.md b/CHANGELOG.md
index 5335d96..a11dabd 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -6,6 +6,17 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.1.0/).
 
 ## [Unreleased]
 
+### Added
+- **SEO/GEO admin hub** — syncs search performance data from Google Search Console (service
+  account auth), Bing Webmaster Tools (API key), and Umami (bearer token) into 3 new SQLite
+  tables (`seo_search_metrics`, `seo_analytics_metrics`, `seo_sync_log`); daily background
+  sync via worker scheduler at 6am UTC; admin dashboard at `/admin/seo` with three HTMX tab
+  views: search performance (top queries, top pages, country/device breakdown), full funnel
+  (impressions → clicks → pageviews → visitors → planner users → leads), and per-article
+  scorecard with attention flags (low CTR, no clicks); manual "Sync Now" button; 12-month
+  data retention with automatic cleanup; all data sources optional (skip silently if not
+  configured)
+
 ### Changed
 - **pSEO CMS: SSG architecture** — templates now live in git as `.md.jinja` files with YAML
   frontmatter (slug, data_table, url_pattern, etc.) instead of SQLite `article_templates` table;
diff --git a/PROJECT.md b/PROJECT.md
index 93adf10..fef159e 100644
--- a/PROJECT.md
+++ b/PROJECT.md
@@ -110,6 +110,7 @@
 - [x] English legal pages (GDPR, proper controller identity)
 - [x] Cookie consent banner (functional/A/B categories, 1-year cookie)
 - [x] Virtual office address on imprint
+- [x] SEO/GEO admin hub — GSC + Bing + Umami sync, search/funnel/scorecard views, daily background sync
 
 ### Other
 - [x] A/B testing framework (`@ab_test` decorator + Umami `data-tag`)
@@ -139,7 +140,7 @@ _Move here when you start working on it._
 | Publish SEO articles: run `seed_content --generate` on prod (or trigger from admin) | First LinkedIn post |
 | Wipe 5 test suppliers (`example.com` entries from `seed_dev_data.py`) | |
 | Verify Resend production API key — test magic link email | |
-| Submit sitemap to Google Search Console | Set up Google Search Console + Bing Webmaster Tools |
+| Submit sitemap to Google Search Console | Set up Google Search Console + Bing Webmaster Tools (SEO hub ready — just add env vars) |
 | Verify Litestream R2 backup running on prod | |
 
 ### Week 1–2 — First Revenue