From 3ddb26ae0fe7ed0582b85db6ef61f1b4a0832513 Mon Sep 17 00:00:00 2001 From: Deeman Date: Tue, 3 Mar 2026 06:44:19 +0100 Subject: [PATCH] chore: update CHANGELOG.md and PROJECT.md for CRO overhaul Co-Authored-By: Claude Opus 4.6 --- CHANGELOG.md | 13 +++++++++++++ PROJECT.md | 1 + 2 files changed, 14 insertions(+) diff --git a/CHANGELOG.md b/CHANGELOG.md index 0ea1e72..b72cab2 100644 --- a/CHANGELOG.md +++ b/CHANGELOG.md @@ -6,6 +6,19 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.1.0/). ## [Unreleased] +### Changed +- **CRO overhaul — homepage and supplier landing pages** — rewrote all copy from feature-focused ("60+ variables", "6 analysis tabs") to outcome-focused JTBD framing ("Invest in Padel with Confidence, Not Guesswork"). Based on JTBD analysis: the visitor's job is confidence committing €200K+, not "plan faster." + - **Homepage hero**: new headline, description, and trust-building bullets (bank-ready metrics, real market data, free/no-signup) + - **Proof strip**: live stats bar below hero (business plans created, suppliers, countries, project volume) + - **"Sound familiar?" section**: replaces the 5-step journey timeline (3 items said "SOON") with 4 struggling-moment cards from JTBD research + - **Feature cards reframed as outcomes**: "60+ Variables" → "Know Your Numbers Inside Out", "6 Analysis Tabs" → "Bank-Ready from Day One", "Sensitivity Analysis" → "Stress-Test Before You Commit", etc. + - **"Why Padelnomics" comparison**: 3-column section (DIY Spreadsheet vs. Hired Consultant vs. Padelnomics) from JTBD Competitive Job Map + - **FAQ rewritten**: customer-first questions ("How much does it cost to open a padel facility?", "Will a bank accept this?") replace product-internal questions + - **Final CTA**: "Your Bank Meeting Is Coming. Be Ready." replaces generic "Start Planning Today" + - **Supplier page**: "Is this your sales team?" struggling-moments section, conditional stats display (hides zeros), data-backed proof points replacing anonymous testimonials, ROI math moved above pricing, tier-specific CTAs + - **Meta/SEO**: updated page title and description for search intent + - All changes in both EN and DE (native-quality German, generisches Maskulinum) + ### Fixed - **B2B article CTAs rewritten — all 12 now link to `/quote`** — zero articles previously linked to the quote lead-capture form. Each article's final section has been updated: - `padel-halle-bauen-de` / `padel-hall-build-guide-en`: replaced broken "directory" section (no link) with a contextual light-blue quote CTA block diff --git a/PROJECT.md b/PROJECT.md index f2be3ae..da6af73 100644 --- a/PROJECT.md +++ b/PROJECT.md @@ -157,6 +157,7 @@ - [x] Padel racket SVG logo/favicon - [x] Feedback widget (HTMX POST, rate-limited) - [x] Interactive ROI calculator widget on landing page (JS sliders, no server call) +- [x] **CRO overhaul — homepage + supplier landing pages** — JTBD-driven copy rewrite (feature → outcome framing), proof strip, struggling-moments sections, "Why Padelnomics" comparison, rewritten FAQ, conditional supplier stats, data-backed proof points, tier-specific CTAs (EN + DE) ---