@@ -35,15 +126,23 @@ priority_column: total_venues
{{ country_name_en }} has **{{ total_venues }} padel venues** tracked across **{{ city_count }} cities**. The average market score across tracked cities is **{{ avg_market_score }}/100**{% if avg_market_score >= 65 %} — a strong market with widespread venue penetration and solid pricing data{% elif avg_market_score >= 40 %} — a growing market with healthy city coverage{% else %} — an emerging market where early entrants can still capture prime locations{% endif %}.
+## Market Landscape
+
+Padel is growing rapidly across {{ country_name_en }}. Our data tracks {{ total_venues }} venues — a figure that likely understates the true count given independent clubs not listed on booking platforms. The average market score of {{ avg_market_score }}/100 across {{ city_count }} cities reflects both market maturity and data availability.
+
+{% if avg_market_score >= 65 %}Markets scoring above 65 typically show an established player base, reliable pricing data, and predictable demand patterns — all critical for sound financial planning. Yet even in mature markets, venue density per 100,000 residents varies significantly between cities, pointing to pockets of underserved demand.{% elif avg_market_score >= 40 %}A mid-range score signals a growth phase: demand is proven, venue infrastructure is building, and pricing hasn't fully settled to competitive levels. This creates opportunities for well-positioned new entrants who can secure good locations before the market matures.{% else %}Emerging markets offer first-mover advantages — less direct competition, potentially better lease terms, and the opportunity to build a loyal player base before the market fills out. The trade-off is less pricing data and more uncertainty in demand projections.{% endif %}
+
## Top Cities in {{ country_name_en }}
-The cities below are ranked by market score — a composite of population size, venue density, and data quality.
+Cities are ranked by market score — a composite of population size, venue density, and data quality. Higher-scoring cities generally offer larger addressable markets and more reliable benchmarks for financial planning.
| City | Market Analysis |
|------|----------------|
-{% for i in range(top_city_names | length) %}| [{{ top_city_names[i] }}](/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | [View investment analysis →](/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) |
+{% for i in range(top_city_names | length) %}| [{{ top_city_names[i] }}](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | [View investment analysis →](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) |
{% endfor %}
+Each city page includes detailed pricing data, a cost-benefit analysis, and a pre-configured financial planner seeded with local market data.
+
## Pricing Overview
{% if median_peak_rate %}
@@ -55,6 +154,8 @@ Court rental rates across {{ country_name_en }} cities (median from Playtomic li
| Off-peak hours | {% if median_offpeak_rate %}{{ median_offpeak_rate | int }} {{ price_currency }}/hr{% else %}No data{% endif %} |
| Average hourly | {% if median_hourly_rate %}{{ median_hourly_rate | int }} {{ price_currency }}/hr{% else %}No data{% endif %} |
+{% if median_offpeak_rate %}The spread between peak and off-peak rates ({{ median_peak_rate | int }} vs. {{ median_offpeak_rate | int }} {{ price_currency }}) reveals the revenue upside of smart utilization management: membership models, corporate bookings during shoulder hours, and dynamic pricing can meaningfully lift off-peak occupancy.{% endif %}
+
Prices vary significantly by city — larger cities with higher demand command premium rates. See individual city pages for city-specific benchmarks.
{% else %}
Detailed pricing data from Playtomic is not yet available for {{ country_name_en }} cities in aggregate. Visit individual city pages for the latest data where available.
@@ -62,11 +163,11 @@ Detailed pricing data from Playtomic is not yet available for {{ country_name_en
## Build Your Business Plan for {{ country_name_en }}
-Every city has a different cost structure, competitive landscape, and customer base. The Padelnomics financial planner lets you model a padel center with real local market data as defaults — then adjust every assumption to match your specific site.
+Every city has a different cost structure, competitive landscape, and customer base. The Padelnomics financial planner lets you model a padel center with real local market data as defaults — then adjust every assumption to match your specific site. From construction costs and court count to revenue projections and payback period, get a data-driven view of your investment before committing capital.
## FAQ
@@ -75,7 +176,20 @@ Every city has a different cost structure, competitive landscape, and customer b
We currently track **{{ total_venues }} padel venues** across **{{ city_count }} cities** in {{ country_name_en }}. This covers venues listed on Playtomic and venues identified through our Overpass/OpenStreetMap data source. The actual total may be higher as independent clubs not listed on booking platforms are not always captured.
**Which city in {{ country_name_en }} is best for a padel center?**
-Our top-ranked city by market score is **{{ top_city_names[0] }}** (score: {{ top_city_market_score }}/100). Market score combines population size, existing venue density, and data quality — a high score indicates a large addressable market with validated pricing data. However, the best city for *you* depends on land availability, local competition, and your target customer profile.
+Our top-ranked city by market score is **{{ top_city_names[0] }}** (score: {{ top_city_market_score }}/100). Market score combines population size, existing venue density, and data quality — a high score indicates a large addressable market with validated pricing data. However, the best city for *you* depends on land availability, local competition, and your target customer profile. Use the
financial planner to model different locations side by side.
**What are typical padel court prices in {{ country_name_en }}?**
{% if median_peak_rate %}Based on live Playtomic data, median peak rates across {{ country_name_en }} cities are **{{ median_peak_rate | int }} {{ price_currency }}/hr** and off-peak rates are around **{% if median_offpeak_rate %}{{ median_offpeak_rate | int }}{% else %}—{% endif %} {{ price_currency }}/hr**. Individual cities vary — see each city's page for local benchmarks.{% else %}Pricing data is not yet available in aggregate for {{ country_name_en }}. Check individual city pages where Playtomic data is available.{% endif %}
+
+**How fast is padel growing in {{ country_name_en }}?**
+Padel is one of the fastest-growing racquet sports in Europe. With {{ total_venues }} venues tracked across {{ city_count }} cities, {{ country_name_en }} shows {% if avg_market_score >= 65 %}a mature infrastructure — growth here comes mainly from increasing play frequency and premium offerings{% elif avg_market_score >= 40 %}clear growth momentum with rising demand and new venues opening{% else %}early-stage growth with significant potential for new entrants{% endif %}. The sport benefits from a low barrier to entry, high enjoyment factor, and strong word-of-mouth growth among players.
+
+**Which cities have the best pricing data?**
+Cities with higher market scores (like {{ top_city_names[0] }}) typically have the most comprehensive pricing data, because more venues are listed on Playtomic. Browse our
{{ country_name_en }} market overview to see all cities ranked by market score.
+
+
+ Considering a padel center in {{ country_name_en }}? Model your investment with real market data →
+
Open the Planner
+
+
+{% endif %}