From 71b003cb49770d04e94050ec091773b2132f7c1d Mon Sep 17 00:00:00 2001 From: Deeman Date: Tue, 24 Feb 2026 02:13:06 +0100 Subject: [PATCH] feat(pseo): add German language + expanded content + FAQPage schema to country-overview MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Subtask 5: Bilingual country-overview template with schema_type fix. Schema fix: - Changed schema_type from [Article] to [Article, FAQPage] — enables FAQ rich results for existing FAQ content. German variant: - Full German prose: "Padel in {{ country_name_en }} — Marktüberblick" - German stats-strip labels (Anlagen gesamt, Erfasste Städte, Ø Market Score, Median Spitzenpreis) - German market landscape analysis, pricing overview, FAQ (5 questions) - German CTAs: "Zum Finanzplaner" throughout - Peak/off-peak spread commentary for German readers English expansion (~500 → ~1300 words): - New "Market Landscape" section with market maturity analysis (conditional on avg_market_score ranges) - Expanded "Top Cities" with ranking methodology context - Expanded "Pricing Overview" with peak/off-peak spread commentary and utilization management implications - Expanded "Build Your Business Plan" with more persuasive copy - 2 new FAQ questions: "How fast is padel growing?" and "Which cities have the best pricing data?" - Planner links in FAQ answers + second CTA at bottom - Language-prefixed internal links: /{{ language }}/markets/... Co-Authored-By: Claude Opus 4.6 --- .../templates/country-overview.md.jinja | 130 ++++++++++++++++-- 1 file changed, 122 insertions(+), 8 deletions(-) diff --git a/web/src/padelnomics/content/templates/country-overview.md.jinja b/web/src/padelnomics/content/templates/country-overview.md.jinja index fb3afac..8b9bb05 100644 --- a/web/src/padelnomics/content/templates/country-overview.md.jinja +++ b/web/src/padelnomics/content/templates/country-overview.md.jinja @@ -6,12 +6,103 @@ data_table: serving.pseo_country_overview natural_key: country_slug languages: [en, de] url_pattern: "/markets/{{ country_slug }}" -title_pattern: "Padel in {{ country_name_en }} — Market Overview {{ 'now' | datetimeformat('%Y') }}" -meta_description_pattern: "{{ total_venues }} padel venues across {{ city_count }} cities in {{ country_name_en }}. Market scores, pricing data, and investment analysis for each city." -schema_type: [Article] +title_pattern: "{% if language == 'de' %}Padel in {{ country_name_en }} — Marktüberblick {{ 'now' | datetimeformat('%Y') }}{% else %}Padel in {{ country_name_en }} — Market Overview {{ 'now' | datetimeformat('%Y') }}{% endif %}" +meta_description_pattern: "{% if language == 'de' %}{{ total_venues }} Padelanlagen in {{ city_count }} Städten in {{ country_name_en }}. Market Scores, Preisdaten und Investmentanalysen für jede Stadt.{% else %}{{ total_venues }} padel venues across {{ city_count }} cities in {{ country_name_en }}. Market scores, pricing data, and investment analysis for each city.{% endif %}" +schema_type: [Article, FAQPage] priority_column: total_venues --- +{% if language == "de" %} +# Padel in {{ country_name_en }} — Marktüberblick + +
+
+
Anlagen gesamt
+
{{ total_venues }}
+
+
+
Erfasste Städte
+
{{ city_count }}
+
+
+
Ø Market Score
+
{{ avg_market_score }}/100
+
+
+
Median Spitzenpreis
+
{% if median_peak_rate %}{{ median_peak_rate | int }}{% else %}—{% endif %}{% if median_peak_rate and price_currency %}{{ price_currency }}/Std{% endif %}
+
+
+ +In {{ country_name_en }} erfassen wir aktuell **{{ total_venues }} Padelanlagen** in **{{ city_count }} Städten**. Der durchschnittliche Market Score liegt bei **{{ avg_market_score }}/100**{% if avg_market_score >= 65 %} — ein starker Markt mit breiter Infrastruktur und belastbaren Preisdaten{% elif avg_market_score >= 40 %} — ein wachsender Markt mit guter Abdeckung{% else %} — ein aufstrebender Markt, in dem Früheinsteiger noch Premiumstandorte sichern können{% endif %}. + +## Marktlandschaft + +Padel wächst in {{ country_name_en }} mit bemerkenswertem Tempo. Unsere Daten zeigen {{ total_venues }} erfasste Anlagen — eine Zahl, die angesichts nicht auf Buchungsplattformen gelisteter Clubs vermutlich noch höher liegt. Der durchschnittliche Market Score von {{ avg_market_score }}/100 über {{ city_count }} Städte spiegelt sowohl die Marktreife als auch die Datenverfügbarkeit wider. + +{% if avg_market_score >= 65 %}Märkte mit Scores über 65 weisen in der Regel eine etablierte Spielerbasis, belastbare Preisdaten und berechenbare Nachfragemuster auf — entscheidend für eine solide Finanzplanung. Dennoch bleiben viele Städte unterversorgt: Selbst in reifen Märkten variiert die Anlagendichte pro 100.000 Einwohner erheblich.{% elif avg_market_score >= 40 %}Ein Score im mittleren Bereich deutet auf eine Wachstumsphase hin: Die Nachfrage ist nachweisbar, die Anlageninfrastruktur baut sich auf, und Preise haben sich noch nicht vollständig auf Wettbewerbsniveau eingependelt. Das eröffnet Chancen für gut positionierte Neueintritte.{% else %}Aufstrebende Märkte bieten First-Mover-Vorteile — weniger direkte Konkurrenz, potenziell attraktivere Mietkonditionen und die Möglichkeit, eine loyale Spielerbasis aufzubauen, bevor sich der Markt verdichtet.{% endif %} + +## Top-Städte in {{ country_name_en }} + +Die Rangfolge basiert auf dem Market Score — einem Komposit aus Bevölkerungsgröße, Anlagendichte und Datenqualität. Städte mit höherem Score bieten in der Regel größere adressierbare Märkte und belastbarere Benchmarks für die Finanzplanung. + +| Stadt | Marktanalyse | +|-------|-------------| +{% for i in range(top_city_names | length) %}| [{{ top_city_names[i] }}](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | [Investmentanalyse ansehen →](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | +{% endfor %} + +Jede Stadtseite enthält detaillierte Preisdaten, eine Kosten-Nutzen-Analyse und einen vorkonfigurierten Finanzplaner mit lokalen Marktdaten als Ausgangswerte. + +## Preisüberblick + +{% if median_peak_rate %} +Die Mietpreise für Padel-Courts in {{ country_name_en }} basieren auf Live-Daten von Playtomic: + +| Zeitfenster | Median | +|------------|--------| +| Hauptzeit | {{ median_peak_rate | int }} {{ price_currency }}/Std | +| Nebenzeit | {% if median_offpeak_rate %}{{ median_offpeak_rate | int }} {{ price_currency }}/Std{% else %}Keine Daten{% endif %} | +| Ø Stundenpreis | {% if median_hourly_rate %}{{ median_hourly_rate | int }} {{ price_currency }}/Std{% else %}Keine Daten{% endif %} | + +{% if median_offpeak_rate %}Die Spanne zwischen Haupt- und Nebenzeit ({{ median_peak_rate | int }} vs. {{ median_offpeak_rate | int }} {{ price_currency }}) zeigt das Umsatzpotenzial einer optimierten Belegungssteuerung: Mitgliedschaftsmodelle, Firmenbuchungen in Randzeiten und flexible Preisgestaltung können die Auslastung außerhalb der Spitzenzeiten deutlich heben.{% endif %} + +Die Preise variieren erheblich zwischen Städten — Großstädte mit hoher Nachfrage erzielen Premiumpreise. Auf den einzelnen Stadtseiten findest Du stadtspezifische Benchmarks. +{% else %} +Detaillierte Preisdaten von Playtomic liegen für {{ country_name_en }} noch nicht aggregiert vor. Auf den Stadtseiten findest Du lokale Daten, sofern verfügbar. +{% endif %} + +## Businessplan für {{ country_name_en }} erstellen + +Jede Stadt hat andere Kostenstrukturen, Wettbewerbsbedingungen und Zielgruppen. Der Padelnomics-Finanzplaner modelliert eine Padelhalle mit realen lokalen Marktdaten als Ausgangswerte — jede Annahme lässt sich an Dein konkretes Vorhaben anpassen. + +
+ Businessplan für eine Padelhalle in {{ country_name_en }} erstellen → + Zum Finanzplaner +
+ +## FAQ + +**Wie viele Padel-Courts gibt es in {{ country_name_en }}?** +Wir erfassen aktuell **{{ total_venues }} Padelanlagen** in **{{ city_count }} Städten** in {{ country_name_en }}. Unsere Daten stammen von Playtomic und aus Overpass/OpenStreetMap. Die tatsächliche Zahl liegt vermutlich höher, da unabhängige Clubs ohne Buchungsplattform nicht immer erfasst werden. + +**Welche Stadt in {{ country_name_en }} eignet sich am besten für eine Padelhalle?** +Unsere Spitzenstadt nach Market Score ist **{{ top_city_names[0] }}** (Score: {{ top_city_market_score }}/100). Der Score kombiniert Bevölkerungsgröße, Anlagendichte und Datenqualität. Eine hohe Punktzahl deutet auf einen großen adressierbaren Markt mit validierten Preisdaten hin. Die beste Stadt für *Dein* Vorhaben hängt aber von Faktoren wie Flächenverfügbarkeit, lokalem Wettbewerb und Deiner Zielgruppe ab. Nutze den Finanzplaner, um verschiedene Standorte durchzurechnen. + +**Was kostet eine Stunde Padel in {{ country_name_en }}?** +{% if median_peak_rate %}Laut Live-Daten von Playtomic liegt der Median-Hauptzeitpreis in {{ country_name_en }} bei **{{ median_peak_rate | int }} {{ price_currency }}/Std**, Nebenzeit bei **{% if median_offpeak_rate %}{{ median_offpeak_rate | int }}{% else %}—{% endif %} {{ price_currency }}/Std**. Die Preise variieren stark zwischen Städten — auf den jeweiligen Stadtseiten findest Du lokale Benchmarks.{% else %}Aggregierte Preisdaten sind für {{ country_name_en }} noch nicht verfügbar. Prüfe die einzelnen Stadtseiten für lokale Daten.{% endif %} + +**Wie schnell wächst Padel in {{ country_name_en }}?** +Padel gehört zu den am schnellsten wachsenden Racketsportarten in Europa. Mit {{ total_venues }} erfassten Anlagen in {{ city_count }} Städten zeigt {{ country_name_en }} {% if avg_market_score >= 65 %}bereits eine reife Infrastruktur — Wachstum kommt hier vor allem aus steigender Spielfrequenz und Premiumangeboten{% elif avg_market_score >= 40 %}eine klare Wachstumsdynamik mit steigender Nachfrage und neuen Anlagen{% else %}ein frühes Wachstumsstadium mit großem Potenzial für Neueintritte{% endif %}. Die Sportart profitiert von niedriger Einstiegshürde, hohem Spaßfaktor und starker Mund-zu-Mund-Verbreitung. + +**Welche Städte haben die besten Preisdaten?** +Städte mit höherem Market Score (wie {{ top_city_names[0] }}) haben in der Regel die umfassendsten Preisdaten, weil dort mehr Anlagen auf Playtomic gelistet sind. In unserem {{ country_name_en }}-Marktüberblick findest Du alle Städte nach Market Score sortiert. + +
+ Du überlegst, eine Padelhalle in {{ country_name_en }} zu eröffnen? Rechne Dein Vorhaben mit echten Marktdaten durch → + Zum Finanzplaner +
+ +{% else %} # Padel in {{ country_name_en }} — Market Overview
@@ -35,15 +126,23 @@ priority_column: total_venues {{ country_name_en }} has **{{ total_venues }} padel venues** tracked across **{{ city_count }} cities**. The average market score across tracked cities is **{{ avg_market_score }}/100**{% if avg_market_score >= 65 %} — a strong market with widespread venue penetration and solid pricing data{% elif avg_market_score >= 40 %} — a growing market with healthy city coverage{% else %} — an emerging market where early entrants can still capture prime locations{% endif %}. +## Market Landscape + +Padel is growing rapidly across {{ country_name_en }}. Our data tracks {{ total_venues }} venues — a figure that likely understates the true count given independent clubs not listed on booking platforms. The average market score of {{ avg_market_score }}/100 across {{ city_count }} cities reflects both market maturity and data availability. + +{% if avg_market_score >= 65 %}Markets scoring above 65 typically show an established player base, reliable pricing data, and predictable demand patterns — all critical for sound financial planning. Yet even in mature markets, venue density per 100,000 residents varies significantly between cities, pointing to pockets of underserved demand.{% elif avg_market_score >= 40 %}A mid-range score signals a growth phase: demand is proven, venue infrastructure is building, and pricing hasn't fully settled to competitive levels. This creates opportunities for well-positioned new entrants who can secure good locations before the market matures.{% else %}Emerging markets offer first-mover advantages — less direct competition, potentially better lease terms, and the opportunity to build a loyal player base before the market fills out. The trade-off is less pricing data and more uncertainty in demand projections.{% endif %} + ## Top Cities in {{ country_name_en }} -The cities below are ranked by market score — a composite of population size, venue density, and data quality. +Cities are ranked by market score — a composite of population size, venue density, and data quality. Higher-scoring cities generally offer larger addressable markets and more reliable benchmarks for financial planning. | City | Market Analysis | |------|----------------| -{% for i in range(top_city_names | length) %}| [{{ top_city_names[i] }}](/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | [View investment analysis →](/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | +{% for i in range(top_city_names | length) %}| [{{ top_city_names[i] }}](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | [View investment analysis →](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | {% endfor %} +Each city page includes detailed pricing data, a cost-benefit analysis, and a pre-configured financial planner seeded with local market data. + ## Pricing Overview {% if median_peak_rate %} @@ -55,6 +154,8 @@ Court rental rates across {{ country_name_en }} cities (median from Playtomic li | Off-peak hours | {% if median_offpeak_rate %}{{ median_offpeak_rate | int }} {{ price_currency }}/hr{% else %}No data{% endif %} | | Average hourly | {% if median_hourly_rate %}{{ median_hourly_rate | int }} {{ price_currency }}/hr{% else %}No data{% endif %} | +{% if median_offpeak_rate %}The spread between peak and off-peak rates ({{ median_peak_rate | int }} vs. {{ median_offpeak_rate | int }} {{ price_currency }}) reveals the revenue upside of smart utilization management: membership models, corporate bookings during shoulder hours, and dynamic pricing can meaningfully lift off-peak occupancy.{% endif %} + Prices vary significantly by city — larger cities with higher demand command premium rates. See individual city pages for city-specific benchmarks. {% else %} Detailed pricing data from Playtomic is not yet available for {{ country_name_en }} cities in aggregate. Visit individual city pages for the latest data where available. @@ -62,11 +163,11 @@ Detailed pricing data from Playtomic is not yet available for {{ country_name_en ## Build Your Business Plan for {{ country_name_en }} -Every city has a different cost structure, competitive landscape, and customer base. The Padelnomics financial planner lets you model a padel center with real local market data as defaults — then adjust every assumption to match your specific site. +Every city has a different cost structure, competitive landscape, and customer base. The Padelnomics financial planner lets you model a padel center with real local market data as defaults — then adjust every assumption to match your specific site. From construction costs and court count to revenue projections and payback period, get a data-driven view of your investment before committing capital.
Build your business plan for a {{ country_name_en }} padel center → - Open the Planner + Open the Planner
## FAQ @@ -75,7 +176,20 @@ Every city has a different cost structure, competitive landscape, and customer b We currently track **{{ total_venues }} padel venues** across **{{ city_count }} cities** in {{ country_name_en }}. This covers venues listed on Playtomic and venues identified through our Overpass/OpenStreetMap data source. The actual total may be higher as independent clubs not listed on booking platforms are not always captured. **Which city in {{ country_name_en }} is best for a padel center?** -Our top-ranked city by market score is **{{ top_city_names[0] }}** (score: {{ top_city_market_score }}/100). Market score combines population size, existing venue density, and data quality — a high score indicates a large addressable market with validated pricing data. However, the best city for *you* depends on land availability, local competition, and your target customer profile. +Our top-ranked city by market score is **{{ top_city_names[0] }}** (score: {{ top_city_market_score }}/100). Market score combines population size, existing venue density, and data quality — a high score indicates a large addressable market with validated pricing data. However, the best city for *you* depends on land availability, local competition, and your target customer profile. Use the financial planner to model different locations side by side. **What are typical padel court prices in {{ country_name_en }}?** {% if median_peak_rate %}Based on live Playtomic data, median peak rates across {{ country_name_en }} cities are **{{ median_peak_rate | int }} {{ price_currency }}/hr** and off-peak rates are around **{% if median_offpeak_rate %}{{ median_offpeak_rate | int }}{% else %}—{% endif %} {{ price_currency }}/hr**. Individual cities vary — see each city's page for local benchmarks.{% else %}Pricing data is not yet available in aggregate for {{ country_name_en }}. Check individual city pages where Playtomic data is available.{% endif %} + +**How fast is padel growing in {{ country_name_en }}?** +Padel is one of the fastest-growing racquet sports in Europe. With {{ total_venues }} venues tracked across {{ city_count }} cities, {{ country_name_en }} shows {% if avg_market_score >= 65 %}a mature infrastructure — growth here comes mainly from increasing play frequency and premium offerings{% elif avg_market_score >= 40 %}clear growth momentum with rising demand and new venues opening{% else %}early-stage growth with significant potential for new entrants{% endif %}. The sport benefits from a low barrier to entry, high enjoyment factor, and strong word-of-mouth growth among players. + +**Which cities have the best pricing data?** +Cities with higher market scores (like {{ top_city_names[0] }}) typically have the most comprehensive pricing data, because more venues are listed on Playtomic. Browse our {{ country_name_en }} market overview to see all cities ranked by market score. + +
+ Considering a padel center in {{ country_name_en }}? Model your investment with real market data → + Open the Planner +
+ +{% endif %}