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add research folder with market docs, strategy notes, and KfW files

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Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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Deeman
2026-02-19 21:00:01 +01:00
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research/padelnomics_erp_for_padel_entrepreneurs_customer_journey.md Normal file
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<table class="min-w-full border-collapse text-sm leading-[1.7] whitespace-normal"><thead class="text-left"><tr><th class="text-text-100 border-b-0.5 border-border-300/60 py-2 pr-4 align-top font-bold">Stage</th><th class="text-text-100 border-b-0.5 border-border-300/60 py-2 pr-4 align-top font-bold">Question They Ask</th><th class="text-text-100 border-b-0.5 border-border-300/60 py-2 pr-4 align-top font-bold">Your Product</th><th class="text-text-100 border-b-0.5 border-border-300/60 py-2 pr-4 align-top font-bold">Monetization</th></tr></thead><tbody><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Explore</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"Is padel viable in my area?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Market demand calculator, whitespace analysis</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Free → lead capture</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Plan</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"How many courts? Indoor/outdoor? What will it cost?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">ROI calculator, construction cost estimator</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Builder lead gen (€500-2K/lead)</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Finance</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"How do I fund this?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Financing marketplace, business plan generator</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Financing lead gen / broker fees</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Build</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"Who builds it? What equipment?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Vetted builder marketplace, supplier directory</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Referral commissions</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Launch</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"How do I price? What's my marketing plan?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Pricing benchmarks, launch playbook</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Subscription (€100-300/mo)</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Run</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"How am I performing vs. market?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Benchmarking dashboard, operational KPIs</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Subscription</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Scale</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"Should I add courts? Open location #2?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Expansion analytics, new site scoring</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Premium subscription / advisory</td></tr></tbody></table>