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# Padelnomics — Execution Plan
**Date:** 2026-02-16
**Model:** Zillow for padel — open consumer tool, monetize both sides
---
## Positioning
**One-liner:** The intelligence platform for padel entrepreneurs — plan your facility, get builder quotes, export a bank-ready business plan.
**Business model:** Two-sided marketplace.
- **Entrepreneur side (padelnomics.io):** Open planner drives traffic and engagement. Revenue from paid business plan export (bank-ready PDF). Later: market intelligence subscriptions.
- **Builder/supplier side (padelnomics.io/suppliers):** Pay for qualified leads via credits and subscriptions. Boost upsells for directory visibility. All leads paywalled from day one.
- **Data moat:** Playtomic scraping starts early, compounds daily. Improves planner defaults, powers market research. Eventually becomes its own paid product.
**Languages:** English (default) + German from launch.
**Name:** Padelnomics (final). Keep current branding and colors.
---
## Architecture: Two Audiences, Two Experiences
### padelnomics.io — Entrepreneur Side
Clean, minimal. Calculator front and center.
- Full 6-tab planner works without signup (guest mode)
- All 60+ variables, all charts, all metrics — zero friction
- **Signup required for:** saving scenarios, exporting business plan PDF, requesting builder quotes
- Hero: "Plan. Finance. Build." + calculator entry point
- Journey stages visible as roadmap with "Coming Soon" badges on future stages
### padelnomics.io/suppliers — Builder/Supplier Side
Separate landing page, separate value prop, separate dashboard.
- Sells lead access to builders/suppliers
- Shows: lead volume, avg project value, how credits work, pricing tiers
- Signup flow with plan selection + boost upsells (RemoteOK-style psychology)
- Dashboard: KPIs, lead feed, listing management, boost toggles
Entrepreneurs never see builder pricing. Builders never see the planner internals.
---
## Product & Pricing Structure (Paddle)
### Entrepreneur Products
| Product | Type | Price | Paddle Config |
|---------|------|-------|---------------|
| **Padel Business Plan** | One-time | €99 | One-time charge |
| **Padel Business Plan Pro** | Subscription | €39/mo | Monthly recurring |
| *(Phase 3) Market Intelligence Explorer* | Subscription | €79/mo | Monthly recurring |
| *(Phase 3) Market Intelligence Pro* | Subscription | €149/mo | Monthly recurring |
**Padel Business Plan (€99 one-time):**
Bank-ready PDF auto-generated from planner inputs. Covers what banks and investors need to see for facility financing (including KfW Gründerkredit in Germany). Available in English and German. Contains:
- **Executive summary** — facility concept, location, key financials at a glance
- **Market analysis** — padel-specific templated narrative covering target market, competitive landscape, demand drivers. User fills in location-specific details.
- **Investment plan** — full CAPEX breakdown from planner (courts, construction, equipment, working capital, contingency). Mapped to standard bank categories. Includes budget vs. projected CAPEX comparison.
- **Revenue & profitability forecast** — 3-year P&L from planner projections. Revenue streams, operating costs by category, EBITDA, net income, available income after debt service and taxes.
- **Liquidity plan** — 12-month cash flow from planner's monthly model. Inflows, outflows by category, monthly and cumulative balance, financing structure (equity + debt).
- **Sensitivity analysis** — utilization and pricing sensitivity tables from planner
- **Key metrics** — IRR, MOIC, DSCR, cash-on-cash, break-even utilization, payback period
Uses the calculator's own numbers and formatting. Clean, professional layout. Not locked to any specific bank's form — but covers everything banks, KfW, and investors ask for.
**Business Plan Pro (€39/mo):**
Everything above, plus:
- Unlimited scenario exports (compare indoor vs outdoor, 4-court vs 8-court, etc.)
- Market data in projections (from Playtomic scraping, when available)
- Sensitivity analysis appendix with additional scenarios
- Branded cover page with company logo
### Supplier Products
| Product | Type | Price | Paddle Config |
|---------|------|-------|---------------|
| **Supplier Growth** | Subscription | €149/mo | Monthly recurring |
| **Supplier Pro** | Subscription | €399/mo | Monthly recurring |
| **Credit Pack 25** | One-time | €99 | One-time charge |
| **Credit Pack 50** | One-time | €179 | One-time charge |
| **Credit Pack 100** | One-time | €329 | One-time charge |
| **Credit Pack 250** | One-time | €749 | One-time charge |
| **Boost: Logo** | Add-on | €29/mo | Monthly recurring add-on |
| **Boost: Highlight** | Add-on | €39/mo | Monthly recurring add-on |
| **Boost: Verified Badge** | Add-on | €49/mo | Monthly recurring add-on |
| **Boost: Lead Feed Access** | Add-on | €199/mo | Monthly recurring add-on |
| **Boost: Newsletter Feature** | Add-on | €99/mo | Monthly recurring add-on |
| **Boost: Sticky Top (1 week)** | One-time | €79 | One-time charge |
| **Boost: Sticky Top (1 month)** | One-time | €199 | One-time charge |
**Supplier Growth (€149/mo):** Directory listing + 30 credits/mo + basic analytics.
**Supplier Pro (€399/mo):** Directory listing + 100 credits/mo + full analytics + priority placement.
No free tier for suppliers. Leads are paywalled from day one.
### App-Side Implementation
Products managed through:
1. **Paddle product catalog** — all products/prices defined in Paddle dashboard
2. **`products` table in app DB** — maps Paddle product IDs to internal feature flags
3. **`subscriptions` table** — tracks active subs per user (synced via Paddle webhooks)
4. **`credits` table** — tracks credit balance per supplier (incremented on purchase, decremented on lead unlock)
5. **`entitlements` helper** — checks what a user can do: `can_export_pdf(user)`, `can_view_leads(user)`, `has_credits(user, n)`
6. **Paddle webhook handler** — processes subscription.created/updated/cancelled, transaction.completed for one-time purchases
---
## New Calculator Variables
### Budget Target (`budget`)
Top-level input in the Assumptions tab. User enters their total budget (e.g. €300K).
**Enables:**
- **Budget vs. Plan indicator** across Investment tab and Key Metrics: "Your plan costs €340K — €40K over budget"
- **Savings guidance:** "Switch from panoramic to standard glass to save €24K"
- **Pre-fills budget** in the quote request brief (validated against a real model, not a guess)
- **Business plan PDF** shows "Budget vs. Projected CAPEX" — banks value this
### Court Glass Type (`glassType`)
Pill select in Assumptions tab.
Options: `panoramic` (full panoramic glass walls, higher cost) / `standard` (standard glass walls) / `no_preference`
Affects: court cost per unit in CAPEX calculation. Pre-fills into quote request brief.
### Lighting Type (`lightingType`)
Pill select in Assumptions tab.
Options: `led_competition` (competition-grade, higher cost) / `led_standard` (standard, moderate cost) / `natural` (natural light / outdoor, no lighting CAPEX)
Affects: lighting line item in CAPEX calculation. Pre-fills into quote request brief.
---
## "Get Builder Quotes" — Lead Qualification Flow
3-step form designed for maximum lead qualification. Pre-fills from calculator state where possible. Reference: `padelnomics-demand-side.jsx`.
### Step 1: Project Specs
Pre-filled from calculator, editable by user.
| Field | Source | Options |
|-------|--------|---------|
| Facility type | Calculator (venue type) | Indoor / Outdoor / Both indoor & outdoor |
| Number of courts | Calculator (dblCourts + sglCourts) | 1–16 slider |
| Court glass type | Calculator (glassType) | Panoramic glass / Standard glass / No preference yet |
| Lighting | Calculator (lightingType) | LED competition / LED standard / Natural light only / Not sure yet |
| Build context | Brief-only | New standalone facility / Adding to existing sports club / Converting existing building |
### Step 2: Project Details
Lead qualification fields — not in calculator.
| Field | Type | Options |
|-------|------|---------|
| City / Region | Text input | e.g. "Göttingen, Lower Saxony" |
| Country | Dropdown | Germany, Netherlands, France, Italy, Spain, UK, Sweden, Belgium, Austria, Switzerland, Portugal, UAE, USA, Other |
| Timeline | Pill select | ASAP (< 3 months) / 3–6 months / 6–12 months / 12+ months (exploring) |
| Budget | Pre-filled from calculator | Editable. Shows "Based on your plan: €340K" if coming from planner |
| Location status | Pill select | Lease/purchase signed / Shortlisted locations / Still searching |
| Financing status | Pill select | Self-funded / Bank loan approved / Seeking financing / Not started |
| *(If "Seeking financing")* | Conditional | "Would you like help finding padel facility financing?" — Yes, connect me with financing partners / No, just builder quotes for now |
| Decision process | Pill select | Solo decision / Business partners / Club board or committee |
| Previous supplier contact | Pill select | Already received quotes / Talked to some / This is my first step |
| Services needed | Multi-select pills | Court construction (turnkey), Court surfaces only, Steel structures / canopy, Glass walls, Lighting systems, Flooring / foundation, Architecture & planning, Consulting / feasibility |
| Additional info | Textarea | "E.g. converting an existing warehouse, need planning permission support..." |
### Step 3: Contact Details
| Field | Required | Notes |
|-------|----------|-------|
| Name | Yes | |
| Email | Yes | Also creates account if not logged in |
| Phone | Optional | |
| Company / Organization | Optional | |
Shows summary card of all selections before submission.
Privacy notice: "Your contact details are shared only with matched, paying suppliers. No spam, no public listing."
### After Submission
- Lead stored in `lead_requests` with all fields + linked to scenario if user was logged in
- Confirmation page with "What happens next" steps
- Confirmation email sent to user
- Lead appears in supplier lead feed (anonymized until unlocked with credits)
- Heat score auto-calculated from readiness signals:
| Signal Combo | Heat | Credit Cost |
|---|---|---|
| Location secured + financing approved/self-funded + timeline <6mo + solo decision | Hot | 30–40 credits |
| Shortlisted + seeking financing + 6–12mo + partners | Warm | 15–25 credits |
| Still searching + not started + 12+mo + committee | Cool | 5–10 credits |
- If "Yes, connect me with financing partners" → flagged as financing lead for future Phase 2–3 monetization
---
## Builder Directory
Public directory at `/directory` showing court builders and suppliers.
### Listing Structure
Each listing shows:
- Company name + logo (if Logo boost active)
- Service area (countries/regions)
- Specialties (turnkey, surfaces, glass, lighting, structures, etc.)
- Short description
- Project count / years in business
- Verified badge (if Verified boost active)
- "Request Quote" CTA → links to the lead qualification flow
### Directory Layout
- Grid/list view of suppliers
- Filter by: country, service type, specialty
- Sort by: relevance (default, weighted by boost level), newest
- Highlighted listings (if Highlight boost active) get colored border/background
- Sticky top placements (if Sticky boost purchased) pinned above organic results
### Boost Effects
| Boost | Effect in Directory | Effect on Profile |
|-------|--------------------|--------------------|
| Logo (+€29/mo) | Company logo shown next to name | Logo on profile page |
| Highlight (+€39/mo) | Colored border, stands out in list | Featured badge |
| Verified (+€49/mo) | "Verified" badge | Trust signal |
| Lead Feed (+€199/mo) | — | Access to anonymized project briefs |
| Newsletter (+€99/mo) | — | Featured in monthly newsletter to entrepreneurs |
| Sticky 1wk (€79) | Pinned to top of results for 1 week | — |
| Sticky 1mo (€199) | Pinned to top of results for 1 month | — |
### Supplier Signup Flow
Reference: `padelnomics-supplier-signup.jsx`. Built in Quart/HTMX.
1. **Choose plan** — Growth (€149/mo) or Pro (€399/mo). Show what's included.
2. **Add boosts** — pre-selected "recommended" bundle (Logo + Highlight + Verified = +€117/mo). Show visibility multiplier ("3.2x more visibility vs basic listing"). Loss aversion: all recommended boosts pre-checked, user opts out.
3. **Extra credits** — optional credit packs if they want more leads beyond monthly allocation
4. **Account details** — company name, contact, email, country, service categories
5. **Paddle checkout** — processes subscription + any add-ons/one-time purchases
---
## Phase 0 — Ungate & Validate (Weeks 1–2)
**Goal:** Get distribution flowing. Validate that builders will pay for leads.
### 0.1 Guest Mode Planner
- Remove `@login_required` from `/planner/` and `/planner/calculate`
- Planner works fully without signup — all 6 tabs, all inputs, all outputs
- Disable scenario save/load/compare for guests (show "Sign up to save" prompt)
- Ensure planner page is SEO-indexable (meta tags, og:image, structured data)
### 0.2 New Calculator Variables
- Add budget target input to Assumptions tab with over/under indicator on Investment tab and Key Metrics
- Add court glass type (panoramic/standard/no preference) to Assumptions tab
- Add lighting type (LED competition/standard/natural) to Assumptions tab
- Wire into CAPEX calculation
### 0.3 CTAs on Planner Results
Two CTAs visible after the user has results:
**"Export Business Plan (PDF)" → €99**
- Requires signup → Paddle checkout
- Auto-generates bank-ready PDF from current planner state (EN or DE)
**"Get Builder Quotes" → 3-step lead qualification flow**
- Pre-fills from calculator state (court count, type, glass, lighting, budget)
- Captures readiness signals (location status, financing, decision process, previous contact)
- Stores in `lead_requests` with heat score
- Confirmation page + email
### 0.4 Builder Outreach & Paid Validation
- Reach out to 5–10 German court builders
- Pitch: "We have entrepreneurs planning padel facilities. Pay per lead to connect."
- Offer Growth plan (€149/mo) or credit packs
- Goal: 1+ paying builder within 2 weeks
- No free tier, no free trial — validate willingness to pay immediately
### 0.5 SEO Validation
- Research keyword volumes: "padel halle kosten," "padel court cost," "padel business plan," "padel hall bauen"
- Target: confirm >500 combined monthly searches
### 0.6 First SEO Article
- "How Much Does It Cost to Open a Padel Hall in 2026?"
- Link to the planner
- Publish on padelnomics.io/blog
**Exit criteria:**
- [ ] Planner accessible without login
- [ ] New calculator variables (budget, glass type, lighting) live
- [ ] Business plan PDF export working (Paddle checkout → PDF generation)
- [ ] "Get Builder Quotes" 3-step flow live and capturing qualified leads
- [ ] 1+ builder paying for lead access
- [ ] Keyword volumes confirmed
---
## Phase 1 — Revenue Engine (Weeks 3–8)
**Goal:** Both revenue streams producing. Builder directory live. Content flywheel started. Data moat seeded.
### 1a. Lead Operations (Weeks 3–4)
- Admin view to manage incoming quote requests
- Lead forwarding to paying builders (automated email with project brief)
- Email nurture sequence for planner users who didn't convert
- Track conversion: planner completions → quote requests → builder unlocks → deals
### 1b. Builder Directory (Weeks 3–5)
- Public directory at /directory
- All listings require paid subscription (Growth €149/mo or Pro €399/mo)
- Company profiles: name, logo, service area, specialties, description, projects
- Boost upsells: logo, highlight, verified badge, sticky placements
- Pre-selected "recommended" bundle during signup
- Visibility multiplier display
- "Request Quote" CTA on each listing → leads to quote flow
- Built in Quart/HTMX, using supplier-signup.jsx as design reference
### 1c. Content & SEO (Weeks 3–6)
- 2 more SEO articles:
- Passive stage: "Is Padel Still a Good Investment in 2026? The Data Says..."
- Deciding stage: "What Banks Want to See in a Padel Business Plan"
- Programmatic city pages from Playtomic data (/markets/berlin, /markets/munich, etc.)
- Post to padel communities (Reddit, Facebook groups, padel forums)
### 1d. Data Pipeline — padelnomics-data (Weeks 3–6, parallel track)
Separate `padelnomics-data` package in the uv monorepo. ELT-style architecture.
- **Extract:** Scraper API for Playtomic data (venues, availability, pricing)
- **Load/Transform:** sqlmesh + DuckDB
- **Output:** Market-informed defaults flowing back into the planner (avg pricing by region, typical court counts)
- Basic public market map (builds authority + SEO)
- Historical storage from day 1 (the moat compounds daily)
*Data engineering architecture to be discussed separately.*
### Revenue target: €1K–2K/mo
- Builder subscriptions: 2–3 × €149–399/mo
- Credit purchases from builders
- Business plan PDF exports: 5–10 × €99
---
## Phase 2 — Scale the Marketplace (Months 3–6)
**Goal:** Automated lead marketplace. Supplier dashboard live. €3K–5K MRR.
### 2a. Supplier Landing Page (/suppliers)
- Dedicated landing page selling to builders
- Value prop: "Get connected with entrepreneurs planning padel facilities"
- Show: monthly lead volume, average project value, how credits work
- Social proof: "X projects planned this month, €Y total investment value"
- Pricing table with Growth/Pro plans + boost add-ons
- CTA: "Start Getting Leads" → signup flow
### 2b. Supplier Dashboard
- Dashboard tab: KPIs (profile views, leads unlocked, credits balance, directory rank)
- Lead feed tab: browse + filter anonymized project briefs, unlock with credits
- My listing tab: preview how company appears, performance metrics (views, clicks, contact requests)
- Boosts tab: toggle add-ons, see visibility multiplier, update plan
- Built in Quart/HTMX, using supplier-dashboard.jsx as design reference
### 2c. Lead Feed & Credits
- Anonymized project briefs visible to subscribed builders
- Heat scoring from readiness signals (location status, financing, timeline, decision process)
- Credit cost scales with heat + project size
- Bidder count visible ("2 suppliers already unlocked — be first in your region!")
### 2d. Business Plan Pro (€39/mo subscription)
- Upgrade from one-time PDF
- Unlimited scenario exports
- Market data integration (when available from padelnomics-data)
- Sensitivity analysis appendix
- Branded cover page
### 2e. Market Map (Public)
- Interactive map of padel venues (from padelnomics-data pipeline)
- Court density, pricing ranges, basic occupancy indicators
- City-level aggregate stats
- Drives SEO, demonstrates data capability
- Teaser for future paid intelligence product
### 2f. Financing Leads (if validated)
- If enough "Yes, connect me with financing partners" signals accumulated in Phase 0–1
- Approach banks/lenders: "We have X entrepreneurs/mo seeking facility financing"
- Same credit-based marketplace model, different supply side
### Revenue target: €3K–5K MRR
- 5–8 builder subscriptions × €149–399/mo
- Credit revenue from lead unlocks
- Business plan exports (one-time + subscription)
- Boost add-on revenue
---
## Phase 3 — Data & Intelligence (Months 6–12)
**Goal:** Data moat becomes a product. €5K–10K MRR. Monetize the entrepreneur side with intelligence.
*Exact shape depends on what we learn in Phases 0–2. This is directional.*
### 3a. Market Intelligence Dashboard (Paid)
By now we have 6+ months of historical data + hundreds of completed plans.
- Explorer tier (€79/mo): city-level stats, monthly trends, market map with overlays
- Pro tier (€149/mo): venue-level data, competitor tracking, site selection scoring, historical data, export
- Features: occupancy heatmaps, pricing benchmarks, demand gap analysis, competitor alerts, growth trends
### 3b. Operator Analytics
- For venue owners already running halls
- Benchmark performance vs. market (occupancy, pricing, revenue/court)
- Pricing optimization from scraped competitor data
- Competitor monitoring alerts (new venues, pricing changes)
- Natural upsell for planner users who actually built their facility
### 3c. Premium Products
- Site Selection Reports (€499–999): custom location analysis
- Quarterly "State of Padel" reports: builds authority, generates enterprise leads
- Financing partner integrations (full lending marketplace)
### Revenue target: €5K–10K MRR
---
## Phase 4 — Scale (Months 12–18+)
**Goal:** Pan-European. €10K+ MRR.
- Geographic expansion: DACH → Western Europe → global
- Additional language support
- Multi-source data aggregation (beyond Playtomic)
- Enterprise tier for franchises, RE developers, investors
- API / data licensing
- Newsletter monetization ("The Padel Business Report")
- Productized consulting (Padel Hall Accelerator, €999)
- ML/forecasting layer on accumulated data
---
## Revenue Model Summary
| Phase | Timeline | Source | Target MRR |
|-------|----------|--------|------------|
| 0 | Weeks 1–2 | Business plan PDF + first builder payments | €0–500 |
| 1 | Weeks 3–8 | Builder subs + credits + PDF exports + directory | €1K–2K |
| 2 | Months 3–6 | Scaled marketplace + Business Plan Pro sub | €3K–5K |
| 3 | Months 6–12 | + Market intelligence subs + premium reports | €5K–10K |
| 4 | Months 12–18 | + Enterprise + API + consulting | €10K+ |
---
## Key Assumptions to Validate
| # | Assumption | How to Test | Success Signal | Phase |
|---|-----------|-------------|----------------|-------|
| 1 | Builders will pay for leads | Direct outreach, no free trial | 1+ builder paying in week 2 | 0 |
| 2 | SEO can drive traffic | Keyword volume research | >500 combined monthly searches | 0 |
| 3 | Open planner → quote requests | Track completions → CTA clicks | >5% conversion to quote request | 0–1 |
| 4 | Entrepreneurs will pay €99 for bank-ready PDF | Build it, sell it | 5+ sales in first month | 1 |
| 5 | Playtomic data is scrapable at scale | Build pipeline, run 2 weeks | Stable daily scrape | 1 |
| 6 | Builders prefer subscription over per-lead | Offer both | 30%+ choose subscription | 2 |
| 7 | Financing lead demand exists | Count "connect me with financing" signals | 20%+ of leads request financing help | 0–1 |
---
## Tech Stack
### padelnomics (web app)
- **Backend:** Quart (async Python) + aiosqlite
- **Frontend:** Vanilla JS + HTMX + Tailwind CSS v4 + Chart.js
- **Auth:** Magic links (existing)
- **Payments:** Paddle (products, subscriptions, one-time charges, webhooks)
- **PDF generation:** TBD (WeasyPrint or similar Python PDF library)
- **Deployment:** Docker + GitLab CI/CD + blue-green deploys (existing)
### padelnomics-data (data pipeline)
- Separate package in the uv monorepo
- **Extraction:** Scraper API
- **Transformation:** sqlmesh + DuckDB
- **Architecture:** ELT-style, batch extraction
- *Details to be discussed separately.*
React prototypes used as **design reference only** — everything built in Quart/HTMX:
- `padelnomics-demand-side.jsx` → quote request flow
- `padelnomics-supplier-signup.jsx` → supplier signup
- `supplier-dashboard.jsx` → supplier dashboard
---
## What We're NOT Doing (Yet)
Parked until Phase 3+ or until demand proves it:
- Operator dashboards / ERP features
- AI scenario advisor
- Franchise toolkit
- M&A intelligence
- Mobile app
- Paid advertising
- Free tiers for suppliers
- Full financing marketplace (capturing intent signal only for now)

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# Global Padel Court Suppliers & Builders Directory
**200+ companies across 30+ countries** — court manufacturers, hall builders, turf suppliers, lighting specialists, booking software, and consultants. The padel court market reached ~$163M in 2023 and is projected to hit $592M by 2031. This directory is organized by region, with Germany as the priority market.
---
## 1. GERMANY
Germany's padel market is growing 60%+ annually, with 100+ facilities now operating. A wave of domestic manufacturers has emerged since 2020.
### 1.1 German-Headquartered Court Manufacturers
| Company | City/Region | Website | Contact | Description |
|---------|------------|---------|---------|-------------|
| **artec Sportgeräte GmbH** | Melle, Lower Saxony | artec-sportgeraete.de | Via contact form | 30+ years sports equipment. 12mm laminated safety glass, DIN-standard statics, customizable colors. Indoor & outdoor. |
| **PADELWERK Court GmbH** | Dortmund | padelwerk.de | +49 172 54 60 150 | "Germany's first padel court manufacturer" (est. 2021). All components made in Germany. Basic and luxury versions, LED lighting, roofing, financing consulting. |
| **Vindico Sport GmbH** | Germany | vindico-sport.de | Via website | Serie B and Pano models. Carbon-steel S235JRH, 10–12mm tempered glass, 9-stage corrosion coating, WPT-standard entrances, stainless steel A4 connectors. |
| **Kübler Sport GmbH** | Backnang, Baden-Württemberg (71522) | kuebler-sport.de | info@kuebler-sport.de | Major sports supplier. CLASSIC and PANORAMA courts with steel structure, tempered glass, wire mesh, artificial turf, 8 LED elements. In-house installation teams. |
| **Padello GmbH** | Troisdorf, NRW | padello.de | Via contact form | Full-service builder with own metalworking shop. Steel construction up to 5mm strength adapted to regional wind loads. DIN-compliant statics, DEKRA-certified noise assessment. |
| **LOB Sport (BECO Bermüller)** | Nuremberg, Bavaria (90451) | lobsport.de / beco-bermueller.de | +49 911 64200-0 | 40+ years in tennis equipment, now padel. "Edge" and "Infinity" models. Foundation-free option for converting sand courts. Part of BECO Bermüller group. |
| **Brako Padel GmbH** | Berlin | brakopadel.com | Via contact form | Padel specialist since 2013. 15-year corrosion warranty. Indoor, outdoor, panoramic, and portable courts. No-foundation portable options. |
| **Padel Concept** | Germany (DACH) | padelconcept.de | Via website | Production in Baltic states, serves DACH/Scandinavia/BeNeLux. Own assembly teams. Innovative mobile floor plate solution. Full statics and noise protection reports. |
| **Padelsportanlagenbau** | Germany | padelsportanlagenbau.de | Via contact form | Manufacturer & turnkey builder, active in 18+ countries. |
### 1.2 Turnkey Solution Providers & Consultants (Germany)
| Company | City/Region | Website | Contact | Description |
|---------|------------|---------|---------|-------------|
| **The Court Company** | Cologne, NRW | courtcompany.de | +49 2237 6034685 | "Germany's most experienced padel construction expert." 40+ courts in 2021. Licensed partner of AFP Courts, RedSport, adidas courts. Full service plus leasing and mobile courts. |
| **Real Padel GmbH** | Schönebeck, Saxony-Anhalt (39218) | realpadel.de / padel-court.de | Schornsteinfeger Str. 3, 39218 Schönebeck | Premium courts and full-service club consulting. Booking systems, automation, equipment, sponsor connections. Also brokers connecting DACH customers with top manufacturers. |
| **Padel4U (P4U)** | Germany | padel4u.de | Via website | German distributor for Manzasport. Full range including standard, panoramic, and custom courts. ~1,000 courts/year through partnership. |
| **Trendsport Rummenigge** | Germany | trendsport-rummenigge.de | Via website | Turnkey solutions from concept to completion. Guidance on German funding programs (Sportstättenförderung). |
| **PadelCity** | Multiple (21+ locations) | padelcity.de | Via contact form | Germany's largest padel operator (20 facilities, 100+ courts). DTB partner. Proprietary booking app. Franchise model. |
| **padelBOX** | Multiple locations | padelbox.de | r.stroehl@padelbox.de | Major German padel operator and consultant. |
| **Padel Solution** | Germany | padelsolution.de | Via website | Supplier, planner, autonomous club solutions. |
| **Best World Padel** | Denmark/Germany | Via website | Via website | Official MejorSet distributor for Germany and Denmark. |
### 1.3 Padel Hall & Building Constructors (Germany)
| Company | HQ | Website | Contact | Description |
|---------|------|---------|---------|-------------|
| **SMC2 Bau** | France/Germany | smc2-bau.de | Via website | Textile membrane sport halls — glass court walls serve as lower facade with membrane roof above. Meets German building norms. 10-year guarantee. |
| **Padberg Projektbau** | Germany | padberg-projektbau.de | Via website | Turnkey padel hall specialist. Expertise in minimum 6–7m ceiling height, glass wall statics, LED lighting. Assists with permits and grant funding. |
| **Planeco Building** | Germany | planecobuilding.de | Via website | Building permit consultancy for converting warehouses/halls into padel facilities. Fire safety, structural analysis, change-of-use permits. |
| **BORGA** | Sweden/Austria | borga.at | Via website | 45+ years building steel halls. 3 standardized padel hall solutions plus custom. Sandwich panels, mezzanine floors, court layout optimization. |
### 1.4 International Manufacturers with Strong German Presence
| Company | HQ | Website | Contact | Description |
|---------|------|---------|---------|-------------|
| **AFP Courts / adidas Padel Courts** | Barcelona, Spain | afpcourts.com | Via website | 18+ years, 4,000+ courts in 54+ countries. Official adidas licensee. German distribution via The Court Company. |
| **Portico Sport** | Spain | porticosport.com/germany | Via website | Leading European builder. Installed at TSG Augsburg, TC Degerloch Stuttgart, and more. Turnkey with canopies. |
| **Padelcreations** | Spain (DACH-active) | padelcreations.com | +34 965 049 221 / info@padelcreations.com | 24+ courts in DACH region. 10 court models. Certified Spanish assembly teams. |
| **MejorSet (LeDap Group)** | Alicante, Spain | mejorset.com | +34 966 374 289 / info@mejorset.com | Official court of Premier Padel and FIP. 20+ years, pioneer of panoramic design. Present in Germany via LeDap / Best World Padel. |
| **Manzasport** | Valencia, Spain | manzasport.com | +34 963 217 472 / info@manzasport.com | Top-4 global builder, 15+ years. German distribution through Padel4U. Multiple court models. |
| **Courtwall (The Padelcourt Biz)** | Vienna, Austria | padelcourt.biz | Via website | Building courts since 1984 (squash) and padel since 2007. 1,200+ courts worldwide. ISO-certified. |
| **UnixPadel** | Istanbul, Turkey | unixpadel.com | Via website | 7,800+ courts globally. FIP-standard, KIWA-tested. Up to 12 courts/day production. TÜV-tested components. |
| **The Padel Lab** | International | thepadellab.com | Via website | HD Vision courts, tournament-grade panoramic, modular steel frame technology. Claims 40% reduction in construction time. |
### 1.5 Turf, Lighting, Software & Accessories (Germany)
| Company | Type | Website | Contact | Description |
|---------|------|---------|---------|-------------|
| **Mondo S.p.A.** | Turf | mondoworldwide.com | Via website | World's leading padel turf manufacturer. Official FIP/Premier Padel turf partner. 13,000+ courts globally. |
| **BECO Bermüller** | Turf | beco-bermueller.de | +49 911 64200-0 | German synthetic turf and sports field materials. Parent of LOB Sport. |
| **Polytan GmbH** | Turf | polytan.com | Via website | Since 1969. Sports surfaces development and production. Active in padel turf across Europe. |
| **Primaflor** | Turf | primaflor.de | Via website | Artificial turf supplier for padel courts. |
| **Playtomic** | Booking software | playtomic.com | Via website | World's largest padel booking platform. 73+ locations in Germany. 6,700+ clubs, 52+ countries. €56M raised. |
| **bookaball** | Booking software | bookaball.com | Via website | Booking software for racket sport clubs. Used by German market leaders. €30M+ bookings processed. |
| **Ledkia** | Lighting | ledkia.com | Via website | LED padel court floodlight solutions, 50W–1,250W. |
| **Lumosa** | Lighting | lumosa.eu | Via website | Dutch LED sports lighting manufacturer. Custom lighting plans, up to 80% energy savings. |
| **AS LED Lighting** | Lighting | Via website | Via website | Upper Bavaria-based LED specialist for padel. |
### 1.6 German Industry Organizations & Directories
| Organization | Website | Description |
|-------------|---------|-------------|
| **Deutscher Padel Verband (DPV)** | dpv-padel.de | Germany's official padel federation. Provides quality criteria for court purchasing. |
| **mypadel.de (DTB)** | mypadel.de | German Tennis Federation's padel portal. Court finder, leagues, partners. |
| **padel-test.de** | padel-test.de | Comprehensive German directory with builder comparisons and filterable listings. |
| **Padelinsider.de** | padelinsider.de | German padel information platform with booking system overviews. |
| **Sportstättenrechner** | sportstaettenrechner.de | Cost calculators, supplier info, and funding guidance for padel projects. |
| **Padel Lands** | padellands.com | International directory listing 60+ German clubs. |
---
## 2. SPAIN — World's Largest Padel Market (17,000+ courts)
Spain dominates global padel court manufacturing. Its manufacturers have exported courts to 70+ countries.
### 2.1 Court Manufacturers
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **MejorSet** | Crevillente, Alicante | mejorset.com | +34 966 374 289 / info@mejorset.com | Official court of Premier Padel & FIP. 10,000+ courts in 70+ countries. Part of LeDap group. Pioneer of panoramic design. |
| **Padel Galis** | Valencia | padelgalis.com | Via website | 10,000+ courts, 75+ countries. Partnership with Wilson and Fernando Belasteguín. Official WPT/Premier Padel supplier. |
| **Portico Sport** | Villafranca de los Barros, Badajoz | porticosport.com | Via website | 15+ years, 35+ countries, 4,000+ courts. Only manufacturer also building sports canopies. 110,000+ sqft factory. |
| **Padel10** | Rubí, Barcelona | padel10.com | Calle París 1-7, nave 18, Rubí 08191 | Exclusively padel since 2008. 4,500+ courts. Former WPT official supplier. 15-day production. Mondo and ACT turf systems. |
| **Manzasport** | Beniparrell, Valencia | manzasport.com | +34 963 217 472 / info@manzasport.com | Top-4 global builder since 2003, 4 factories in Valencia. 100% Spanish manufacturing, FIP and NIDE 2021 compliant. |
| **Maxpeed** | Viladecans, Barcelona | maxpeed.com | +34 936 593 961 / maxpeed@maxpeed.com | Manufacturer, builder, equipment supplier. |
| **AFP Courts / RedSport** | Portugal/Spain | afpcourts.com / redsportpadel.com | Via website | Official adidas licensee. 15+ years, 33+ exclusive distribution centers. Official PPL court. 2,150+ courts under RedSport brand. |
| **Jubo Padel** | Spain | jubopadel.com | Via website | Family-owned, 25+ years, 6,000+ courts. FIP official. Comprehensive alliance partner network. Court configurator. |
| **Padel Courts Deluxe (PCDLX)** | Alicante | padelcourtsdeluxe.es | info@padelcourtsdeluxe.com | 100% Spanish, premium courts. Robotic welding, carbon fibre courts. Partnership with Greenset for surfaces. |
| **SportBS** | Extremadura | sportbs.es | Via website | 100% Spanish materials. 360° service including courts, lighting, turf, software. |
| **Ingode Padel Courts** | Crevillente, Alicante | ingodepadel.com | Via website | ISO 14001 & 9001. Galvanized steel with epoxy paint. 20+ years. |
| **SkyPadel** | Spain (global) | skypadel.com | Via website | 1,500+ courts in 40+ countries. EUROCODE compliant. Featured at WPT events globally. Subsidiaries in India/Brazil/Mexico. |
| **PadelMagic** | Valladolid | padelmagic.es | Via website | 400+ courts/year, 80% exported. FIP-certified. |
| **Padel Hispania** | Spain/Portugal | padelhispania.com | Via website | Federation-approved specialist in Spain and Portugal. Ambassador: Catarina Santos. |
| **VerdePadel** | Spain | verdepadel.com | Via website | Building since 2004. 2,000+ courts, 40,000+ m² of artificial grass installed. |
| **J'hayber Padel** | Spain | jhayberinstalaciones.com | Via website | Manufacturer & lighting specialist since 1972. |
| **PadelFan Valencia** | Alaquàs, Valencia | padelfanvalencia.com | +34 661 320 398 | 10+ years, 800+ customers. Also provides turf replacement. |
| **TMPadel** | Valencia | tmpadel.com | Via website | Kiwa certified, exports to 6+ EU countries. |
| **Niberma** | Spain | niberma.es | Via website | 700+ courts. |
| **Grupo Pineda** | Griñón, Madrid | grupopineda.eu | Via website | Proprietary turf & pavement. |
| **MR Instalaciones** | Madrid | mrinstalaciones.es | Via website | 20+ years, turnkey. |
| **X-Treme Group** | Alcalá de Henares, Madrid | x-tremegroup.com | Via website | 18+ years, 6,000 m² facility. |
| **MTR Padel** | Spain | mtrpadel.com | Via website | Methacrylate glass, turnkey. |
| **GimPadel** | León | gimpadel.com | Via website | 800+ installations. Built in Netherlands, Belgium, Italy, Kuwait, Portugal, Kenya. |
| **EE Padel** | Spain/Sweden | eepadel.com | Via website | 2021 merger of Eljoi Padel, EcoNatura, Swedish investors. Aluminum courts. Ships to US/Canada/ME. |
| **Greencourt** | Spain | greencourt.es | Via website | Galvanized/aluminum/precast options. |
| **ExtremaAdel** | Extremadura | extremapadel-portugal8.webnode.pt | Via website | Aluminum model innovation. |
| **Padelgest** | Spain | Via website | Via website | Urban/sustainability focus. |
| **Iberopadel** | Spain | iberopadel.com | Via website | FEP approved, Joma/Maxpeed partner. |
| **Padel Alba** | Granja de Rocamora, Valencia | padelalba.com | Via website | 25+ years, FIP-compliant. |
| **Pistas-Padel.es** | Spain | pistas-padel.es | Via website | All court types. |
### 2.2 Spanish Turf/Surface Specialists
| Company | Website | Contact | Description |
|---------|---------|---------|-------------|
| **Mondo** | mondoworldwide.com | Via website | Official FIP/Premier Padel turf. 16,200 m² tufting factory in Borja, Spain. |
| **Realturf** | realturf.com | Via website | Official USPA sponsor. Drive Pro, Match Play, fibrillated lines. FEP-compliant. |
| **Act Sports** | act.sport | Via website | Global padel turf leader, 10,000+ fields. |
| **Eurocesped** | eurocesped.com | Via website | ITF parameters. |
| **Allgrass** | allgrass.es | Via website | FEP compliant. |
| **Albergrass** | albergrass.com | Via website | Pilar de la Horadada, Alicante. |
### 2.3 Spanish Lighting Specialists
| Company | Website | Description |
|---------|---------|-------------|
| **Led Projects** | ledprojects.es | World leader in padel lighting, 5,000+ courts, WPT/Premier Padel official. |
| **Óptima LED** | optimaled.es | ProTour padel spotlights, anti-glare. |
| **PlazaLED** | plazaled.es | Sports LED projectors & scoreboards, Madrid. |
| **Ellite LED Padel** | ledpadel.com | 30+ years R&D. 360° perimeter system. 10-year warranty. Integration with booking apps. |
### 2.4 Spanish Industry Body
The **International Padel Cluster (CIP)** in Madrid (clusterpadel.com) is the world's largest padel industry association with **132+ member companies**, 165 associated brands, 4,500+ employees, and **€2B+ combined turnover**. It encompasses 57 court construction companies, 38 racquet brands, 20 ball producers, 32 accessory makers, and 25 clothing/textile firms.
---
## 3. ITALY
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **Mondo S.p.A.** | Alba (HQ) | mondoworldwide.com | Via website | World's leading padel turf. Official FIP/Premier Padel partner. |
| **Italgreen** | Italy | italgreen.org | Via website | 40+ years. Patented fiberglass structure. FIP sponsor. Iron, Full Panoramic, V-PRO courts. Own padel turf lines (Padel Pro, Padel Fib). |
| **Limonta Sport** | Italy | limontasport.com | Via website | Premium padel turf, FEP approved, CONI partner. |
| **Padel Factory SRL** | Near Rome | padelfactorysrl.com | Via website | 1,000+ courts. Innovative hybrid wood-steel design. 10+ European countries. |
| **Padel Corporation** | Italy | padelcorporation.com | +39 339 731 2152 | 10+ years, 20+ countries. 100% made in Italy, ITF compliant. Full turnkey. Zambrotta ambassador. |
| **Italian Padel** | Italy | italianpadel.it | info@italianpadel.it | 3,000+ courts in 28 countries. Up to 180 courts/month. CE certified. |
| **Italia Team Padel** | Pesaro-Urbino, Marche | italiateampadel.com | +39 0721 571 588 | Supplied first court at Foro Italico. Basic, Vision Pro, Full Vision models. |
| **Campidapadel.it (Madrid SRL)** | Lesmo (MB) | campidapadel.it | Via website | Design, supply, installation, plus financial and marketing consultancy. |
| **Favaretti Padel** | Bagnoli di Sopra (PD) | favarettipadel.it | Via website | Turnkey, official Dunlop partner. |
| **WIP Padel** | Southern Italy | wippadel.it | Via website | CE marked, 40+ years in sports. |
| **Merli Sport** | Ravenna | merlisport.com | Via website | 500+ courts, "The Wall" showroom. |
| **NXPadel** | Italy | nxpadel.com | Via website | Patented fiberglass technology. |
| **Edil Padel S.R.L.** | Italy | edilpadel.it | Via website | Construction/installation, wood/steel. |
| **Durocem Italia** | Italy | durocem.it/padel/ | Via website | Civil works & court installation, Padel Technologies distributor. |
| **Top Padel Italia** | Italy | toppadelitalia.it | Via website | Turnkey, from €15,800. |
| **Toro Padel** | Italy | toro-padel.it | Via website | 100+ courts since 2019, patented lighting. |
---
## 4. FRANCE
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **EPS Concept** | Moutiers, Brittany | eps-concept.com | +33 2 99 96 42 61 / contact@eps-concept.com | French manufacturer, 2,000+ courts, FFT PQP certified. |
| **Padel 360** | Bischheim (67) | padel360.fr | +33 7 80 91 69 43 / direction@padel360.fr | FFT PQP® certified. Turnkey with 10-year warranty. Automated club solutions and video scoring. |
| **France Padel** | Paris/Bidart | france-padel.fr | +33 5 35 45 55 00 / contact@france-padel.fr | Only French company 100% padel-dedicated. Premium, innovation-focused. |
| **100% Padel** | France | centpourcentpadel.fr | +33 6 69 78 18 47 | Family company managed by pro player Jérémy Scatena. French-manufactured. |
| **Constructeur Padel** | France | constructeur-padel.fr | +33 1 59 30 28 24 / contact@constructeur-padel.fr | 10+ years, 100+ clubs. Turnkey FIP-compliant courts. French/ecological materials. |
| **Le Padel Français** | France | lepadelfrancais.fr | Via website | 100% made in France, eco-responsible. Qualisteelcoat C5 protection. Hydro'Way permeable flooring. |
| **Metal Padel (Groupe Metal Laser)** | Rousset (13) | padel.metal-laser.com | Via website | First French padel manufacturer. FFT approved. Installs in France, Sweden, UK, Mauritius. |
| **SMC2 Construction** | Mornant, near Lyon | smc2-construction.com | +33 4 78 67 60 56 / contact@smc2-construction.com | Covered halls specialist, wood & textile membrane. Largest athletics hall in Southern Europe. |
| **Univers Construction** | Bouc-Bel-Air | universconstruction.com | +33 6 69 02 08 09 | French manufacturer/installer. Showcase center with 9 courts. 20+ years. |
| **3S Sport Systems** | Montpellier | sportsystems.fr | Via website | 3mm steel, Saint-Gobain Securit glass. 20-year structure warranty. |
| **WeOui Padel** | Valence | terrain-padel.com | Via website | High-end courts, FFT compliant. Custom furniture, decoration, accessories, maintenance. |
| **KIP Sport** | France | kipsport.fr | Via website | FFT Qualisport, 30 years sports infra. |
| **Storkeo** | France | storkeo.com | Via website | Turnkey including real estate & financing. |
| **VW Sports Padel** | Noisy-le-Grand (93) | vwsports.fr | +33 1 48 45 04 29 / contact@vwsports.fr | Historic tennis company, now padel, French manufacturing. |
| **Lauralu Industrie** | South-West France | lauralu.com | Via website | Padel court covers/halls specialist, FFT certified, 20+ years. |
| **ACS Production** | Near Nantes | Via website | +33 2 40 45 94 94 / contact@acs-production.com | Court construction & coverage, 20+ years, 25-yr membrane warranty. |
| **Concasport** | France | Via website | Via website | French manufacturer, custom designs. |
| **FieldTurf (Tarkett)** | France/Global | fieldturf.com | Via website | 25+ years synthetic turf for tennis/padel. 1,000,000+ m² installed. FIFA Preferred Producer. |
| **Losberger De Boer** | International | losbergerdeboer.com | Via website | Semi-permanent modular padel structures. Aluminum/wood frames with canvas roofing. |
| **Infinite Padel Courts** | France/North Africa | infinitepadelcourts.com | infinitepadelcourts@gmail.com | Custom courts, height-adjustable, manufactured in Alicante. |
---
## 5. PORTUGAL
| Company | Location | Website | Description |
|---------|----------|---------|-------------|
| **inCourts Padel** | Lisbon | incourtspadel.com | Robotic manufacturing, factory in North Portugal. |
| **Greenpark** | Portugal | greenpark.com.pt | First Portuguese-made padel court manufacturer. |
| **Sports Evolution** | Portugal | sports-evolution.pt | Builder/installer, also manufactures covers. |
| **Sports Partner** | Portugal | sportspartner.pt | Equipment supplier, multi-sport. |
---
## 6. UNITED KINGDOM
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **PRO Padel Courts** | UK | propadelcourts.com | Via website | Times 100 Ones to Watch 2025. Italian-engineered, patented anti-noise system. 50-year lifespan. MejorSet master distributor UK. |
| **Portico Sport UK** | Congleton, Manchester | porticosport.com/uk | Via website | From £15,000. Part of Portico Sport global network. |
| **Padel Tech** | UK | padeltech.co.uk | Via website | Leading UK supplier/installer. Exclusive AFP Courts/adidas UK distributor. 150+ courts. |
| **Hexa Padel** | Woodford Green, Essex | hexapadel.co.uk | Via website | One of UK's largest builders. Courts, canopies, booking software, maintenance, academy. |
| **iPadel Ltd** | UK | ipadel.co.uk | Via website | Independent consultancy. Free quotes from multiple suppliers. Planning and investment matchmaking. |
| **SG Padel** | UK | sgpadel.co.uk | Via website | Turnkey, MejorSet distributor, SAPCA approved. |
| **SIS Pitches / SISTurf** | UK | sispitches.com | Via website | 25+ years elite sports surfaces. UK-based turf manufacturer. Design, manufacture, install, maintain. 65 years. |
| **Padel Magic UK** | Nationwide | padelmagic.co.uk | Via website | Proprietary "Magic Base" for uneven terrain. Custom covers/canopies. Nationwide. |
| **Padel Build UK** | North Lincolnshire | padelbuilduk.com | Via website | UK manufacturer, hot-dip galvanizing. |
| **Padel Systems** | UK | padelsystems.co.uk | Via website | Bespoke builder, partners with Italian Padel. Sister company: CopriSystems. |
| **Red Raven Solutions** | UK | redravensolutions.co.uk | Via website | Exclusive PadelCreations UK distributor, 500+ courts. |
| **Padel Works** | Whitchurch, Shropshire | padelworks.co.uk | Via website | FIP-approved courts. 10-year warranty on court and surface. |
| **Padel Galis UK** | Coventry | padelgalis.uk | info@padelgalis.uk / +44 7494 045287 | Exclusive UK supplier of Padel Galis. |
| **S&C Slatter** | UK | slattersportsconstruction.com | Via website | 30+ years sports construction. Partners with FieldTurf. In-house civil engineering. |
| **Fordingbridge** | West Sussex | fordingbridge.co.uk | info@fordingbridge.co.uk / +44 1243 554455 | UK's leading padel canopy specialist, 60+ years, 25-yr guarantee. |
| **Collinson Tensile** | UK | collinsontensile.co.uk | Via website | 20+ years tensile buildings. Exclusive UK partner for Best-Hall Finland. ISO 9001/45001. |
| **Rubb UK** | Gateshead | rubbuk.com | Via website | Fabric building specialists. Thermohall® insulation. Modular, relocatable. |
| **J & J Carter** | UK | jjcarter.com | Via website | Tensile sports halls, inflatable halls, frame/fabric structures. |
| **Padel Consulting** | London | padelconsulting.co.uk | Via website | Advisory firm, SAPCA member. |
---
## 7. NETHERLANDS
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **Allesvoorpadel (Padelbouw)** | Biddinghuizen | allesvoorpadel.nl | info@allesvoorpadel.nl / +31 320 331 588 | Leading Dutch builder, 10+ years, NK Padel official rink builder. AFP Courts partner. Philips lighting, Padelkiosk vending. |
| **Padel Nederland B.V.** | Monster | padelnederland.nl | info@padelnederland.nl / +31 6 83 67 51 47 | Durable aluminum courts, 15-year warranty. KIWA/KNLTB certified. Solar canopy options, acoustic solutions. |
| **I-Padel** | Netherlands | i-padel.nl | Via website | Dutch manufacturer, in-house production. KIWA ISA Sport / NOC*NSF certified. 15-year warranty. Also offers Ping-Pong Padel. |
| **SkyPadel NL** | Zuid-Holland | skypadel.nl | info@skypadel.nl / +31 638 448 409 | 1,800+ courts, Babolat official, since 2002. |
| **Padel.nl** | Netherlands | padel.nl | Via website | Since 2003, KNLTB/KIWA certified, proprietary foundations. |
| **Orange Padel International** | Netherlands | orangepadel.nl | Via website | Premium Dutch-designed courts. 30 years experience. FEMEPA certification. |
| **Padel Solution NL** | Netherlands | padelsolution.nl | Via website | 3,000+ installed courts in 30+ countries. Full project support. |
| **World Padel** | Netherlands | worldpadel.nl | Via website | Court supplier. |
| **Frisomat** | Belgium (NL-active) | frisomat.com | Via website | Nearly 50 years steel construction. Cold-formed galvanized padel canopies/roofs. Modular, demountable. |
---
## 8. BELGIUM
| Company | Location | Website | Description |
|---------|----------|---------|-------------|
| **Padel Projects** | Belgium (Benelux) | padelprojects.eu | Court construction, 10+ years, 3,000+ courts, patented lighting. |
| **JM Padel** | Province of Liège | jmpadel.be | Installer, consultant, club management, IT/video. |
| **YoPadel SPRL** | Belgium | yopadel.be | Belgian manufacturer, Belgian materials, Lano Sports turf partner. |
| **Domo Sports Grass** | Belgium | Via website | Global artificial grass expert. Certified by major sports federations. |
---
## 9. SCANDINAVIA (Sweden, Denmark, Finland, Norway)
| Company | Country | Website | Contact | Description |
|---------|---------|---------|---------|-------------|
| **Padeltotal** | Sweden | padeltotal.se | Via website | Largest Nordic supplier. 1,600+ courts since 2013. Galvanized for Nordic conditions, 12mm glass. Duruss partnership. |
| **Padel Global** | Sweden (Jönköping) | padel-global.com | Via website | Manufacturer, own factory. |
| **Scandinavian Padel AB** | Sweden (Malmö, factory in Lysekil) | scandinavianpadel.co | info@scandinavianpadel.co / +46 761 309080 | 25+ years in steel/glass for Nordic climate. C3 "oil rig grade" steel. Own ScanTurf turf. |
| **Sweden Padel Master** | Sweden | swedenpadelmaster.se | Via website | SPM Grass Court Cut technology. |
| **Acenta Group** | Sweden/Norway | acenta.group | Via website | Major Scandinavian company, courts/service/digital/equipment. Fiberglass courts expanding to AU/NZ. |
| **Instantpadel (Instant Courts)** | Sweden | instantcourts.com | Via website | World-unique mobile court, setup in <4 hours. 150+ courts, 17 countries. Installations at Gleneagles, Soho Club London. |
| **Hallgruppen** | Sweden/Nordic | hallgruppen.com | Via website | Padel hall structures. Self-supporting steel frames (50-year lifespan). Rental, leasing, purchase. CE approved. |
| **Best-Hall** | Finland | Via website | Via website | 5,500+ buildings worldwide. 40+ years. Fabric structures for sports halls. UK partner: Collinson Tensile. |
| **ViPadel** | Denmark (+ Finland) | vipadel.dk | Via website | Total supplier, official Mondo dealer DK/FI. |
| **A-Sport** | Denmark | a-sport.dk | Via website | Supplier/installer, 250+ courts. |
| **Tiebreak International / PadelTotal DK** | Glostrup, Denmark | padeltotal.dk | info@tiebreakinternational.com / +45 36889900 | PadelTotal concept for Denmark, 200+ courts. |
| **Unisport** | Finland/Denmark | unisport.com | Via website | Court manufacturer, Saltex Tempo turf. |
---
## 10. OTHER EUROPEAN COUNTRIES
| Company | Country | Website | Description |
|---------|---------|---------|-------------|
| **Courtwall (Padelcourt Biz)** | Austria | padelcourt.biz | Courts since 1984 (squash) and padel since 2007. 1,200+ courts. ISO certified. |
| **BORGA** | Sweden/Austria | borga.at | 45+ years building steel halls. Padel hall solutions. |
| **DUOL** | Slovenia | duol.eu | Air-supported and fabric sports buildings. Nearly 30 years. Online configurator. |
| **Losberger De Boer** | Germany/International | losbergerdeboer.com | Semi-permanent modular padel structures. |
---
## 11. UNITED STATES
The US padel market reached 688 courts across 180 facilities in 31 states by mid-2025, with 51.5% YoY club growth and a projected trajectory toward 6,800 courts by 2030.
### 11.1 US-Based Manufacturers & Builders
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **Absolute Padel** | Mohnton, PA | absolutepadelusa.com | +1 717 445 5036 / info@absolutepadelusa.com | Only North America-based manufacturer. 100+ projects. 50%+ of US courts. Unique Pickleball & Padel combo court. Custom court generator. |
| **The Padel Box** | Multi-state (CA, FL, NY, NJ, etc.) | thepadelbox.com | info@padelbox.com | US pioneer since 2012, licensed in CA, NV, AZ, UT, NC, NJ. 15+ states. Official MejorSet US/Canada distributor. Hurricane-rated to 180 mph. |
| **Sportsfield Specialties** | Delhi, NY | sportsfield.com | +1 607 746 8911 / +1 888 975 3343 | USPA-endorsed manufacturer, 100% Made in USA, PaDelhi™ courts. |
| **USA Padel Center** | Houston, TX | usapadel.com | +1 713 539 3110 / info@usapadelcenter.com | Manufacturer/consultant since 2007. |
| **Padel One Courts** | Florida (nationwide) | padelonecourts.com | Via website | Premium American-made courts. C5 anti-rust coating. Trusted by Pro Padel League and SVB Mouratoglou Academy. |
| **Bounce Padel Courts** | Canada (NA-wide) | bouncepadelcourts.com | Via website | Premier North American provider. SGCC/ANSI-certified glass. Hurricane-class anchoring. Converts tennis courts and ice rinks. |
| **Northeast Padel** | Pocasset, MA | northeastpadel.com | +1 508 759 5636 / info@northeastpadel.com | Division of Cape & Island Tennis & Track, most-awarded US court builder. 50+ facility awards from ASBA. |
| **Sport Surfaces / Mondo Padel** | West Palm Beach, FL | sportsurfaces.com / mondopadel.com | +1 888 423 1120 / info@mondopadel.com | 150+ years combined team experience. FL licensed. Builds from ground up or converts tennis courts. |
| **Keystone Sports Construction** | USA | keystonesportsconstruction.com | Via website | Full-service turnkey padel from design to installation. Sportsfield Specialties partner. |
| **MTJ Sports** | Chicago area | mtjsports.com | Via website | 20+ years sports courts. Padel, pickleball, soccer, tennis. Turnkey for clubs, hotels, municipalities. |
| **Capas Padel** | USA/Puerto Rico | capaspadel.com | Via website | Builder/consultant, GreenSet surfaces, Smart Padel Club. |
| **All Racquet Sports** | Sandy, UT / Ft. Myers, FL | allracquetsports.com | info@allracquetsports.com | Official adidas/AFP US distributor, 700+ courts network. |
### 11.2 European Manufacturers with US Operations
| Company | HQ | Website | Contact | Description |
|---------|------|---------|---------|-------------|
| **MejorSet USA** | Spain | mejorset.com/us-eng | info@mejorset.com / d.polerecky@mejorset.com | Official FIP 2025–2026 court. Bilingual US team. X-Treme model resists 165 mph winds. FL Building Code certified. |
| **Portico Sport USA** | Spain | porticosport.com/padel-court-usa | Via website | US since 2021. Projects in NY, TX, FL, CA, IL, MA. AISC-360 and ASCE SEI 7-16 compliant. 10-year guarantee. |
| **AFP Courts** | Spain/Portugal | afpcourts.com | Via website | Official PPL court. adidas and RedSport manufacturer. |
| **Padel Galis** | Spain | padelgalis.com | Via website | 10,000+ courts globally. Wilson partnership. |
| **Italgreen** | Italy | italgreen.org | Via website | Patented fiberglass courts (zero rust). FIP technical sponsor. Up to 10-year warranty. |
| **SkyPadel** | Spain | skypadel.com | Via website | 1,500+ courts in 40+ countries. |
### 11.3 US Padel Franchises & Operators
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **Conquer Padel Club** | Lehi, UT (expanding) | conquerpadel.com | Via website | First US padel franchise, $1.1M–$3M+ investment. |
| **Park Padel** | San Francisco area | parkpadel.com | hello@parkpadel.com | Franchise, pop-up courts, community-focused. |
| **Jungle Padel** | USA | junglepadel.com | Via website | Franchise, premium Mondo turf, academy. |
### 11.4 Padel Turf Suppliers (North America)
| Company | HQ | Website | Description |
|---------|------|---------|-------------|
| **Realturf** | Spain | realturf.com/us | Official USPA sponsor. Drive Pro, Match Play. FEP-compliant. |
| **CCGrass** | China | ccgrass.com | Three factories. FEP-compliant. FastPro and YEII products. Also complete court packages. |
| **FieldTurf (Tarkett)** | France/USA | fieldturf.com | 1,000,000+ m² tennis/padel installed. FIFA Preferred Producer. |
| **WinterGreen Synthetic Grass** | Dallas, TX | wintergreengrass.com | Pro-grade padel turf in DFW. "Padel Pro" surface (same as WPT). |
| **JCTurf** | China | jcturf.com | In-house fiber extrusion. FIP/FEP compliant. Also complete court solutions. |
| **MightyGrass** | China | mightygrass.com | Professional padel turf, FEP-level. Factory direct pricing. |
| **Laykold / Sport Group** | Global | laykold.com | Padel Turf Pro surface. US Open official surface brand. |
### 11.5 Padel Lighting Specialists (North America)
| Company | Location | Website | Description |
|---------|----------|---------|-------------|
| **LED Lighting Supply** | USA | ledlightingsupply.com | 15+ years, 25,000+ projects. 150W LED fixtures. Free photometric plans. 5-year warranty. |
| **Tweener USA** | USA (French-developed) | tweenerusa.com | Patented LED on existing fencing — no poles needed. Minimal light pollution. Dimmable. |
| **Brite Court** | USA | britecourt.com | 40+ years racquet sports lighting. 600+ facilities. 18+ fixture designs. Samsung LEDs. 10-year warranty. |
| **AEON LED Lighting** | USA | aeonledlighting.com | Patented luminaires. UGR below 19 (glare-free). 100,000-hour lifespan. DLC Premium listed. |
| **AGC Lighting** | China | agcled.com | SP11 linear sports light for padel. Smart controls (DALI 2, DMX). Supports 4K broadcasting. |
### 11.6 US Industry Organizations
The **USPA (United States Padel Association)** at padelusa.org endorses select manufacturers and partnered with the **American Sports Builders Association (ASBA)** on the Padel Courts Installation & Maintenance Manual 2025 — the first US construction standard.
---
## 12. MEXICO
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **American Padel (TCDL)** | Mexico City | americanpadel.com.mx | +52 55 5891 3350 / info@americanpadel.com.mx | FIP-compliant, 25 yrs metalwork. |
| **Padel Center México** | Aguascalientes | padelcenter.mx | Via website | FIP-certified. Clásica, Semipanorámica, Pro models. 20-30 day delivery. |
| **MG Canchas** | Monterrey | mgcanchas.com | Via website | Pioneer manufacturer in Monterrey. Also supplies synthetic turf. |
| **SicaSport** | Mexico | sicasport.com | Via website | Manufacturer/builder/installer. |
| **Gott Padel** | Mexico | gottpadel.com | Via website | Design, installation, construction. Also sells rackets and balls. |
| **AFP Courts México** | Mexico | afpcourts.mx | Via website | Official adidas licensee for Mexico. |
| **CanchasdePadel.com** | Mexico | canchasdepadel.com | Via website | FIP-certified. WPT-certified curly turf. |
| **Padel Works MX** | Mexico | padelworks.com.mx | Via website | High-quality custom courts. Full support from civil works to club growth. |
| **PadelStore.mx** | Mexico | padelstore.mx | Via website | Court accessories: fencing, nets, posts, turf, sand, LED, protective pads. Ships nationwide. |
---
## 13. MIDDLE EAST (UAE, Saudi Arabia, GCC)
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **Padel Factory (ME)** | Dubai, UAE | padelfactory.me | info@padelfactory.me / +971 56 536 9494 | Top manufacturer/supplier. Super Panoramic, Panoramic, Challenger, Portable. 400+ courts. UAE/KSA/Kuwait/Bahrain/Oman. |
| **RedLine Padel** | Dubai, UAE | redlinepadel.com | Via website | Spanish manufacturer based in Dubai. 48-hour delivery across ME. UNE EN 1090. Also operates clubs. |
| **Cypex Group** | UAE | cypex-group.com | Via website | Represents Padel Factory ME. Exclusive LANO GRASS Belgium distributor for GCC. Projects across ME, India, Maldives, South Africa. |
| **APW Pools** | Dubai | apw-pools.com | +971 50 852 1161 | Padel supplier/installer, smart lighting, advanced materials. |
| **Mister Shade ME** | Dubai | mistershademe.com | Via website | 20+ years in flooring. Artificial turf and acrylic padel courts. All UAE emirates. |
| **Gebal Group** | Dubai/Abu Dhabi/Riyadh/Jeddah | gebalgroup.com | Dubai: +971 44519691 / Riyadh: +966 55 977 7146 | Turnkey builder across GCC (6 countries). FIP-compliant. |
| **Empower Sport Services** | UAE | empowersportservices.com | Via website | 2,500+ installations, FEP certified. |
| **Shades Galaxy** | Dubai | shadesgalaxy.com | Via website | Manufacturer/supplier, all UAE emirates. |
| **Fab Floorings** | Dubai | fabfloorings.ae | Via website | Turnkey: flooring/glass/lighting/branding. |
| **Al Mustaqbal Alsarea** | UAE | almustaqbalalsarea.com | +971 50 247 5749 | Gulf countries leader. |
| **PFS Gulf** | Saudi Arabia | pfsgulf.com | Via website | Infrastructure company. Padel courts across KSA (Riyadh, Jeddah, Dammam, Mecca, Medina). |
| **Portico Sport ME** | Spain (Dubai/Saudi) | porticosport.com/middle-east | Via website | Active across Dubai, Abu Dhabi, Riyadh, Jeddah, Kuwait. 10-year guarantee. |
---
## 14. TURKEY
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **Mediterra Padel** | Antalya | mediterrapadel.com | info@mediterrapadel.com / +90 554 678 51 40 | Turkey's largest, 35+ countries. Active in Kenya, SA, Sierra Leone, Morocco, Nigeria. |
| **Integral Grass / Integral Spor** | Istanbul | integralgrass.com | info@integralgrass.com / +90 212 678 13 13 | 11 models, 70+ countries. |
| **Unix Padel** | Istanbul | unixpadel.com | Via website | 7,800+ courts. Wind/impact tested by Istanbul Technical University. FIP-standard, KIWA-tested. |
---
## 15. CHINA — Global Export Manufacturing Powerhouse
Complete court packages from China typically cost $10,400–$12,700 including shipping and installation.
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **Legend Sports (Qifan)** | Yanshan, Hebei | legendsports.com | Via website | One of China's largest. 220+ employees, 32 engineers. 5,000+ courts in 60+ countries. 66,000 m² factory. |
| **Fortune Padel** | China (offices in Indonesia, Italy, Spain) | fortunepadel.com | Via website | ISO 9001:2015. 20+ models including electric roof. Ships to 50+ countries within 20 days. 99.99% quality pass rate. |
| **China Youngman Padel / Young Padel** | Hefei, Anhui | youngpadel.com / premierpadelchina.com | Via website | China's largest since 2010. SGS, CE, ISO9001. 8 models. Also produces roof covers. |
| **Wanhe Padel** | Huaian, Jiangsu | wanhesport.com | Via website | Follows FIP regulations. Courts, 12mm turf, LED lighting. Also padel rackets. |
| **Shengshi Sports Tech** | Tianjin | shengshitrade.en.made-in-china.com | Via website | 20+ years sports equipment. 10,000+ m² facility near Tianjin port. |
| **PadelCourt10** | Hebei | padelcourt10.com | Via website | 1,000 sets/year capacity. 25+ countries. 5-year warranty. DDU door-to-door service. |
| **Shanghai Super Power** | Shanghai | padelcourtfactory.cn | Via website | 200+ employees. 350 courts/month capacity. Aluminum frames for coastal regions. |
| **UNIPADEL** | Guangzhou | gzunipadel.com | Via website | 5,000+ courts worldwide. Panoramic, classic, portable, roofed, padbol. Active in Indonesia, ME, Africa, LATAM. |
| **ArtPadel** | China | artpadel.com | Via website | Panoramic/classic courts, patented technology. |
| **LDK China** | Shenzhen | ldkchina.com | info@ldkchina.com / +86 755 89896763 | Manufacturer/exporter. |
| **SANJING Group** | Linqu, Shandong | sanjingcourt.com | Via website | Glass specialist, 27 years, 300+ employees, 40+ countries. |
| **Luckin Padel** | China | luckinpadel.com | Via website | FIP-certified standards, educational focus. |
| **Saintyol Sports** | China | Alibaba | Via website | 15+ years. Specializes in padel turf and structures. 10,000+ m² facility. |
| **Nanjing Padelworker** | Nanjing | Alibaba | Via website | 67% client reorder rate. Courts, squash equipment, glass fittings, turf. |
| **Hebei Aohe Teaching Equipment** | Hebei | Made-in-China | Via website | Est. 2012. 80% repeat business. Also aluminum frame sports tents. |
| **Shandong Century Star** | Shandong | Alibaba | Via website | Large facility. Steel structure courts, panoramic models. |
| **CCGrass** | China (global) | ccgrass.com | Via website | Major turf manufacturer. FEP-compliant. FastPro and YEII. Also complete court packages. |
| **JCTurf** | China | jcturf.com | Via website | In-house fiber extrusion. FIP/FEP compliant. |
| **MightyGrass** | China | mightygrass.com | Via website | Professional padel turf, FEP-level. Factory direct. |
---
## 16. INDIA
India is projected to add 12,000 padel courts over the next 15 years.
| Company | Location | Website | Description |
|---------|----------|---------|-------------|
| **Asian Flooring India (AFI Padel)** | Thane/Mumbai | asianflooring.in / afipadel.com | India's largest padel manufacturer. FIP-standard. Standard, Panoramic, Ultra Panoramic, Kids. 25-day delivery. |
| **Apex Sport Surfaces (SMI Padel)** | Mumbai | apexsportsurfaces.in | FIP-compliant manufacturer/exporter. |
| **Sky Padel India** | Mumbai | skypadel.in | Local manufacturing, subsidiary of Spanish Sky Padel. |
| **PFS Sport India** | India | pfs.sport | Turf & surface manufacturer. |
| **PadelHaus India** | India | padelhaus.in | Courts for every budget. |
| **Portico Sport India** | India | porticosport.com/ind | Targets Mumbai, Delhi, Bengaluru, Hyderabad, Pune. Turnkey. |
---
## 17. ASIA (Non-China, Non-India)
| Company | Country | Website | Description |
|---------|---------|---------|-------------|
| **SmartPadel / SEARA Sports** | Southeast Asia | smartpadel.asia | Regional leader in SE Asia. Video recording, automated scoring. |
| **Olympia Courts** | Asia Pacific | olympiacourts.com | Premium courts. European know-how, Asian manufacturing. Partners with Asia Pacific Padel Tour. |
| **Indo Padel** | Indonesia (Bali) | indopadel.com | Spanish-Indonesian team. Courts manufactured in Indonesia. Active in Thailand, India. |
| **Padel Asia** | Thailand | padelasia.org | Courts meeting international standards. Also sells rackets, clothing. Operates courts in Bangkok. |
---
## 18. LATIN AMERICA
### 18.1 Brazil
| Company | Website | Contact | Description |
|---------|---------|---------|-------------|
| **Padel Master Brasil** | padelmaster.com.br | Via website | 1,500+ courts in 10+ countries. Official Pala Tour/WPT Americas court. 10-year warranty. One of Brazil's most modern plants. |
| **Sky Padel Brasil** | skypadel.com.br | Via website | 10+ years. FEP/FIP certified. VP PRO 2.0, SP PRO, Full View, rental, mobile. 15-day production. |
| **Smart Padel** | smart-padel.com | Via website | IoT-connected courts. Online monitoring, strategic management software. FIP/FEP certified. |
| **Flores Pádel** | florespadel.com.br | Via website | Community-based manufacturer. 10+ years. Turf certified by Spanish federation. Founded by national team athletes. |
| **FC Quadras** | fcquadras.com.br | Via website | São Paulo. Distributes Padelgest courts. Turnkey from terrain prep to finishing. |
| **Padel Prime** | padelprime.com.br | Via website | European-standard manufacturing. Co-founded by ex-footballer Edmílson. |
| **F4 Quadras** | Instagram: @f4quadras | +55 53 9 8447 8700 | Manufacturer/installer. |
### 18.2 Argentina
| Company | Website | Description |
|---------|---------|-------------|
| **Padel Courts Master** | padelcourtsmaster.ar | 1,500+ courts delivered worldwide, 8+ countries. Robotic welding. FIP-standard. 100+ padel experts. |
| **MS Pádel (Metalser)** | metalurgicametalser.com | +54 2314 407746. Professional panoramic courts. Full package: structure, glass, LED, turf. |
| **World Padel Court** | worldpadelcourt.com.ar | Led by Visión Deportiva (major event organizer). Top-quality courts. Portable court rental. |
| **Blue Court** | bluecourt.com.ar | 15+ years manufacturing. Established Argentine brand. |
| **Slavon Césped Sintético** | slavoncespedsintetico.com | Panoramic and full panoramic courts. Also provides synthetic turf. |
### 18.3 Mexico
| Company | Location | Website | Contact | Description |
|---------|----------|---------|---------|-------------|
| **American Padel (TCDL)** | Mexico City | americanpadel.com.mx | +52 55 5891 3350 / info@americanpadel.com.mx | FIP-compliant, 25 yrs metalwork. |
| **Padel Center México** | Aguascalientes | padelcenter.mx | Via website | FIP-certified. Clásica, Semipanorámica, Pro. |
| **MG Canchas** | Monterrey | mgcanchas.com | Via website | Pioneer manufacturer. Also synthetic turf. |
| **SicaSport** | Mexico | sicasport.com | Via website | Manufacturer/builder/installer. |
| **Gott Padel** | Mexico | gottpadel.com | Via website | Design, installation, construction. |
| **AFP Courts México** | Mexico | afpcourts.mx | Via website | Official adidas licensee for Mexico. |
| **CanchasdePadel.com** | Mexico | canchasdepadel.com | Via website | FIP-certified. WPT-certified turf. |
| **Padel Works MX** | Mexico | padelworks.com.mx | Via website | Custom courts, full civil works support. |
| **PadelStore.mx** | Mexico | padelstore.mx | Via website | Accessories: fencing, nets, turf, sand, LED, pads. |
---
## 19. AFRICA — South Africa Leads the Continent
South Africa has 150+ courts and multiple domestic manufacturers.
| Company | Country | Website | Description |
|---------|---------|---------|-------------|
| **Padel Nation** | South Africa | padelnation.co.za | SA's leading manufacturer. 150+ courts. Local hot-dip galvanized manufacturing. 4-week lead times. Up to 10-year warranty. |
| **Padel Build** | South Africa | padelbuild.co.za | Premier turnkey builder. Partnered with Spain's Padel Galis. First FlexiPadel Base in Africa. |
| **Techno Padel** | South Africa | technopadel.co.za | Premier supplier/installer. 5–7 day installation. |
| **Padel Solutions** | South Africa | padelsolutions.co.za | Proudly SA. Design, manufacture, install. Turnkey. |
| **Padel Quip** | South Africa | padelquip.co.za | Local manufacturer. Basic to Premium Plus models. Partnership and financial assistance. |
| **Padel Projects SA** | South Africa | padelprojects.co.za | Designed for local conditions. |
| **Trompie Sport** | South Africa | trompiesport.co.za | Builder, imported & local courts. |
| **Belgotex Sport** | South Africa | belgotexsport.co.za | SA-based turf manufacturer (Pietermaritzburg factory). UNE 147301:2018 compliant. 220+ installations. |
| **Africa Padel** | South Africa | africapadel.com | Largest club group in Africa. 21+ clubs across SA. Founded 2021. Events, corporate leagues. |
| **Portico Sport SA** | South Africa | porticosport.com/za | Completed Virgin Active Padel Club and Atlantic Padel Cape Town. Force 80 hurricane-resistant courts. |
| **Padel Africa** | Sub-Saharan | padel.africa | Bringing padel to Ghana and Rwanda. Team has started 100+ companies and sold 2,000 courts. |
| **Technotrade Sports** | Egypt | technotradesports.com | Contractor, one of the best in Arab world. |
| **Turkan Company** | Egypt/Saudi Arabia | turkan-eg.com | Manufacturer, one of first in Egypt. |
---
## 20. AUSTRALIA & OCEANIA
| Company | Location | Website | Description |
|---------|----------|---------|-------------|
| **Laykold Padel / APT Asia Pacific** | Melbourne | aptasiapacific.com.au | Asia Pacific's largest sports surfaces company. Australian-made turf. Aluminium 6061-T6 frames. AS/NZS certified. Pop-up courts. |
| **Synthetic Padel Courts / Synthetic Sports Group** | Australia | syntheticpadelcourts.com.au / syntheticsportsgroup.com.au | Built the first padel court in Australia. Preferred installer for Indoor Padel Australia, Sydney Racquet Club. A$65K–$100K per court. |
| **Padel in One Australia** | Australia | padelinone.com.au | Turnkey specialist. 8+ years. Management, marketing, operations consulting. Mission to consolidate padel in Oceania. |
| **PadelVolt** | Australia/Pacific | padelvolt.com | End-to-end premium service. MejorSet distributor across Oceania and Pacific Islands. Extreme weather designs. |
| **NXPadel / Acenta Group** | Sweden → Australia | acenta.group | Swedish Acenta Group expanded fiberglass courts to Australia/NZ (Jan 2026). Positioned for Brisbane 2032 Olympics. |
| **Padel 360 Australia** | Australia | padel360.com.au | Developer/builder/manager, Gimpadel partner. |
| **AS Lodge Tennis Courts** | Melbourne, VIC | asltenniscourts.com.au | Builder, $90K–$130K per court. |
| **All Sport Projects** | QLD & NSW | allsportprojects.com.au | Non-rust aluminum courts, 7–15 yr warranties. |
| **SPORTENG** | Australia | sporteng.com.au | Consulting/design, developed official Padel Australia Guidelines. |
---
## 21. PAN-EUROPEAN / GLOBAL BOOKING SOFTWARE & TECHNOLOGY
| Company | HQ | Website | Description |
|---------|------|---------|-------------|
| **Playtomic** | Spain (Madrid) | playtomic.com | World's largest racket sports platform. 6,700+ clubs, 4M+ players, 52+ countries. €56M raised. Published Global Padel Report 2025. |
| **MATCHi / Matchpoint** | Sweden | tpcmatchpoint.com | 1,600+ venues. Multi-sport booking, memberships, leagues, coaching. |
| **Padel Mates** | Europe | Via website | All-in-one platform. Won Rocket Padel (Europe's largest indoor chain). Gamification features. |
| **SmashClub** | Europe | smashclub.cloud | Padel CRM and club management. Integrates with Playtomic, MATCHi, Padel Mates. |
| **Taykus** | Spain | Via website | Software specifically for padel clubs. Online booking, payment, communication automation. |
| **Playbypoint** | USA | playbypoint.com | Official tech partner of 2025 US Open Padel. Custom branded app per club. |
| **CourtReserve** | USA | Via website | Leading US platform alongside Playbypoint and Playtomic. |
| **360Player** | International | en-us.360player.com | Club management with website builder, video analysis, player development tools. |
| **Booklux** | International | booklux.com | Customizable booking system. Stripe payments. Google Analytics integration. |
| **SetTime** | International | settime.io | Free padel booking software. Google/Apple Calendar sync. Analytics for utilization. |
| **ProPadelKit** | International | propadelkit.com | Turnkey court solutions, Classic & Fusion models. |
---
## 22. KEY CERTIFICATIONS & INDUSTRY BODIES
| Body | Description |
|------|-------------|
| **FIP (International Padel Federation)** | Sets global court standards. Current official suppliers: MejorSet (courts), Mondo (turf). |
| **International Padel Cluster (CIP)** | Madrid. 132+ member companies, €2B+ combined turnover. clusterpadel.com |
| **FEP (Spanish Padel Federation)** | Approves manufacturers for world's largest domestic market. |
| **USPA (US Padel Association)** | Endorses US manufacturers. Partnered with ASBA on first US construction standard (2025). |
| **FFT PQP (French Tennis Federation)** | Quality certification for French market. |
| **KIWA / NOC*NSF** | Dutch quality standard for sports equipment. |
| **DPV (Deutscher Padel Verband)** | German federation quality criteria. |
| **SAPCA** | UK Sports and Play Construction Association. |
---
*Directory compiled February 2025. The padel industry is evolving rapidly — new entrants appear monthly. The global court count is projected to reach ~84,000 by end of 2026. For the most current information, check the International Padel Cluster directory (clusterpadel.com) and regional federation websites.*

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# Competitor Pricing & Revenue Models
## Sportstaettenrechner/sportsvenueclaculator
| Platform | Tier | Price | What you get |
|---|---|---|---|
| **sportsvenuecalculator.com** | Premium Listing | $500/yr | Directory listing, logo, backlink |
| | Marketing Booster | $14,800/yr | + 6 content pieces/yr (video, blog, social), news publishing |
| | Unfair Advantage | from $24,000/yr | + Lead forwarding (1,000+ monthly project owner requests) |
| **sportstaettenrechner.de** | Basic | €600/yr | Directory listing, logo, short text, backlink |
| | Business | €1,400/yr | + Featured listing, all categories, editorial articles |
| | Premium | On request | + Lead forwarding, direct client contact |
---
## Padel-specific
### padelfinder.de (Germany)
**Model:** Lead-gen for court construction companies (CPL/CPC) + embedded directory licensing.
**Scale:** 1,357 courts, 350+ locations; +43% MoM organic growth Jan–Sep 2025.
| Stream | Price |
|---|---|
| Construction company partner listings | Free to start, then CPL/CPC performance packages (not public) |
| "Padelfinder to Go" iframe embed | Licensing fee (not public) — used by DTB (mypadel.de), Rhineland-Palatinate, Lower Saxony |
| Amazon affiliate (equipment) | ~3–10% commission |
**Traffic/leads:** Pure SEO — city+state landing pages for padel courts (e.g. `/padel-plaetze-in-muenchen/`). Association embed partnerships (DTB) multiply reach without paid acquisition. Instagram @padelfinder for consumer awareness.
---
### The Padel Directory (UK)
**Model:** Multi-stream — player subscriptions + B2B directory listings + shared lead gen + sponsorships + annual convention + affiliate.
**Scale:** 400,000+ users, 1,500+ venues listed.
#### Pricing (published)
| Tier | Price | Target |
|---|---|---|
| Player membership | £2.39/month (30–90 day free trial) | Players |
| Member Centre | £299 + VAT/yr | Venues/facilities |
| Padel Coach | £109/yr (currently free first year promo) | LTA/BPCA-accredited coaches |
| Padel Business | £299 + VAT/yr | Court builders, retailers, media, brands |
| Sponsorship (Title: Vitality + 16 category partners) | Not public | Brands |
| UK Padel Convention exhibitor/tickets | Not public (registration of interest only) | Industry |
| Job board listings | Not public (email to post) | Employers |
#### Lead gen mechanism
"Court Installer Enquiry" form on the construction page (23 suppliers listed). Routing is ambiguous from the public UI — the copy below the form says *"submitted to our installers"* (plural) but the post-submit success message says *"submitted to the company"* (singular), suggesting TPD may route/match rather than broadcast. Above the form: *"a TPD team member will be in touch to guide you through the process"* — implies manual or semi-manual intermediation. **No pay-per-lead pricing is visible; leads appear bundled into the £299 listing fee, but exact routing mechanics are not disclosed.**
#### Sponsorship roster
Title: Vitality (health insurer). Category partners (16): Tenzing, Estrella Galicia, Cano Water, Consultiv Utilities, Finset (car finance), Lodders (legal), Risk HQ, Padel TV, Padel Plan, The Padel Architects, No Strings (automation), Racquetsphere International, Boxcey (print), Bakuro Marketing, Arobase Creative, Thornbury Self Storage. Breadth suggests category exclusivity sold per vertical at mid-market rates.
#### UK Padel Convention
2025: 750+ attendees, 45+ exhibitors. Exhibitor stand fees + tickets + event sponsorship (embedded in TPD partner packages). At modest niche-event stand rates (£500–2,000), the expo alone could generate £25K–90K/year.
#### Other streams
- **Affiliate/voucher**: Holiday partners (Vibra Travel, Padel Tripper, etc.) and 30+ retail brands use unique discount codes — likely referral commission on redemptions.
- **Court booking** (nascent): Direct booking at selected venues; commission model not disclosed.
- **Merchandise**: `padeldirectory.store` — TPD-branded clothing, discounted for members.
#### What they don't do
- No tiered venue plans (no "Pro" or analytics upgrade beyond £299 flat)
- Lead routing mechanism not disclosed (may be matched/manual, not necessarily broadcast)
- No analytics dashboard for venues
- No self-serve job/event posting (requires emailing the team)
#### Estimated revenue ranking
1. Sponsorships (negotiated, likely highest single source)
2. UK Padel Convention (exhibitor fees + tickets, annual spike)
3. B2B directory listings (£299 × N businesses, recurring)
4. Player memberships (£2.39/mo × player base, volume-dependent)
5. Affiliate/voucher commissions (passive)
6. Job board + merchandise (minor)
**Traffic/leads:** Community-first flywheel — forums, player directory, coach directory, tournament/event listings, holiday packages, job board, weekly giveaways all drive player sign-ups. Players attract venue listings. Venues attract sponsors and court builders. Vitality title sponsorship provides mainstream credibility. Court booking integration (Playtomic/Bookaball) adds utility stickiness.
---
### playtomic.com (Spain/Global) — dominant infrastructure layer
**Model:** B2B SaaS for clubs + marketplace booking commissions.
**Scale:** €346M gross transaction value (+51% YoY), €29M net revenue, 6,700+ clubs, 4.7M+ players.
| Tier | Price/month |
|---|---|
| Standard | $59–349 |
| Professional | $89–396 |
| Champion (most popular) | $139–588 |
| Master | $279–1,188 |
| Player booking fee | 5–15% per transaction |
**Traffic/leads:** App-first flywheel (more players → more clubs → more data). Acquired GotCourts in 2022 to enter DACH market (300,000 players). Many directory competitors aggregate from Playtomic's booking data.
---
### courtmetrics.io (Europe) — analytics SaaS
**Model:** B2B SaaS competitive intelligence for padel operators.
| Tier | Price/month |
|---|---|
| Professional | €79 (up to 3 clubs, 2 seats) |
| Premium | €159 (up to 30 clubs, unlimited seats) |
| Enterprise | Custom |
**Traffic/leads:** SEO + direct outreach to multi-location operators and chains. 14-day free trial, no credit card. Aggregates public booking data (revenue, pricing, availability, Google reputation) on competing clubs. No direct analog exists for the investor/demand side.
---
### padello.de (Germany) — full-service construction advisor
**Model:** Construction consulting + club management SaaS + affiliate.
| Stream | Price |
|---|---|
| Court construction advisory | Not public (consulting fees) |
| Club management app | Not public (SaaS) |
| Amazon affiliate shop | ~3–10% commission |
| Profitability calculator (Rentabilitätsrechner) | Free (lead-gen funnel) |
**Traffic/leads:** SEO via free profitability calculator and construction guides. Webinars and consulting funnel. Positions as full-service padel partner for court investors.
---
### padelbusinessmagazine.com (UK) — B2B trade newsletter
**Model:** Substack newsletter advertising + sponsorships targeting padel industry decision-makers.
| Stream | Price |
|---|---|
| Free newsletter tier | Free |
| Paid subscriber tier | Standard Substack (est. $5–10/mo) |
| Thought leadership / sponsor placements | Not public |
**Traffic/leads:** Newsletter distribution to padel facility builders and investors. Positioned as "world's only business-focused editorial platform" for the padel industry.
---
### playskan.com (UK) — booking aggregator
**Model:** Aggregates availability from Playtomic, MATCHi, Padel Mates. Likely referral commissions.
**Traffic/leads:** SEO on city + "padel courts" queries. Blog with booking system comparisons. Currently UK-only.
---
### padelcourtsfinder.com (US)
**Model:** Early-stage US padel court directory (120+ clubs, 525+ courts). "List Your Court" present — monetization not yet active.
**Traffic/leads:** SEO-first content play targeting US padel searchers.
---
## Sports facility (US market)
### athleticbusiness.com
**Model:** Free-to-reader B2B trade media (35,750+ verified subscribers: college, high school, parks, military, health clubs) + AB Show trade event.
| Channel | Price |
|---|---|
| Print/digital ads | Not public — media kit required |
| AB Show booth (10×10) | ~$2,950–3,050 |
| Website, email, podcast, webinars | Not public |
**Traffic/leads:** Authority editorial domain with long history. Ranks for facility management/design queries. AB Show (Baltimore 2025, 250+ exhibitors, 160k+ sq ft) is both a revenue center and lead engine. Large trade newsletter distribution.
---
### nirsa.net
**Model:** Professional association (campus recreation) — dues + expo + buyers guide + sponsored content.
| Tier | Price |
|---|---|
| Institutional membership | Enrollment-scaled (IPEDS); ~+3%/yr |
| Associate (vendor) membership | Not public — includes Buyers Guide listing, preferred RFP status, early expo access |
| National Campus Rec Expo booth | Not public — prospectus required |
| Regional conference booth | $750–850 |
**Traffic/leads:** Closed community gating — the association *is* the distribution channel. Buyers Guide drives vendor discovery. National expo (Orlando 2025) is the primary lead event for vendors selling to campus rec directors.
---
### sportsfacilities.com
**Model:** Fee-for-service B2B consulting + facility management (~$113M revenue, 90+ managed venues).
| Service | Price |
|---|---|
| Feasibility / market study | Custom (~$15K–75K+ typical) |
| Ongoing facility management | Custom fee-for-service |
| Development consulting | Custom |
**Traffic/leads:** SEO content targeting "how much does it cost to build X" queries to funnel inbound consulting leads. No advertising model — 100% services.
---
### campusrecmag.com
**Model:** Free-to-reader B2B trade media targeting campus recreation directors. Revenue from vendor advertising + Leadership Summit sponsorships.
| Channel | Price |
|---|---|
| Print/digital ads | Not public — Exposure Guide PDF required |
| Weekly e-newsletter sponsorship | Not public |
| Podcast sponsorship | Not public |
| Campus Rec Leadership Summit (Premier, Diamond tiers) | Not public |
**Traffic/leads:** Long-tail editorial SEO for campus rec queries. Smaller authority than Athletic Business; niche within niche. Likely cross-promotes with NIRSA events. Contact: rico@peakemedia.com / tim@peakemedia.com.
---
## Fringe / early-stage
| Site | Country | Model | Notes |
|---|---|---|---|
| padeldir.com | Global | Affiliate only (Amazon) | Free listings, no B2B monetization |
| athleticbids.net | US | B2B procurement / bid matching | 1M+ contractors; likely freemium listings; RFP/bid notifications |
| playskan.com | UK | Booking aggregator | Referral commissions from Playtomic/Matchi |
| gotcourts.com | DACH | Booking SaaS + construction advisory | Acquired by Playtomic 2022; 300K DACH players |
---
## Revenue model archetypes
| Model | Examples |
|---|---|
| Court booking SaaS + commissions | Playtomic ($29M net revenue), GotCourts (acq.) |
| Directory + paid vendor listings | SportsVenueCalculator, The Padel Directory |
| Lead-gen for construction (CPL/CPC) | Padelfinder.de, Sportstaettenrechner.de |
| Full-service consulting | SportsFacilities.com ($113M), Padello.de |
| B2B SaaS analytics | CourtMetrics.io (€79–159/mo) |
| Trade media + events | Athletic Business (AB Show), CampusRecMag, NIRSA |
| Association + buyers guide | NIRSA |
| B2B trade newsletter | Padel Business Magazine |
| Booking aggregator | Playskan |
| Affiliate-only / content | PadelDir.com |
---
## Gaps / white spaces
- No one owns "padel construction demand calculator + lead routing" in DACH cleanly — Padelfinder.de does it but opaquely
- Sportstaettenrechner.de is under-monetized relative to its SportsVenueCalculator.com analog
- CourtMetrics.io does analytics for club operators; nobody does it for the investor/demand side
- No NIRSA-style buyers guide exists specifically for padel/racket sports construction
- The Padel Directory (UK) is the most mature directory-with-subscription model in Europe; Padelfinder.de has higher traffic but less monetization sophistication

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# Padel Business Intelligence — Vision & Plan
## The One-Liner
**"Bloomberg for padel hall operators."** We sell unfair advantages to people making six-figure facility investment decisions — using data nobody else is aggregating.
---
## The Big Picture
The padel market is booming globally but remains **opaque**. Anyone looking to open, run, or expand a padel facility is making €100K–€500K+ decisions based on gut feel, rough Excel models, and word of mouth. Meanwhile, booking platforms like Playtomic are sitting on a goldmine of public demand data that **nobody is aggregating and analyzing**.
We fix that.
We build **the intelligence layer for the padel industry** — starting with a free planning tool for distribution, then layering data-driven market intelligence and operational analytics on top.
---
## Why This Works (DaaS Thesis)
| DaaS Viability Check | Our Answer |
|---|---|
| High-stakes decisions? | ✅ €100K–€500K facility investments |
| Information asymmetry? | ✅ No centralized market data exists |
| Willingness to pay? | ✅ B2B operators, not casual players |
| Unique data capability? | ✅ Playtomic scraping + multi-source aggregation |
| 500+ potential customers? | ✅ ~25,000 padel facilities globally, growing to 50K+ |
| Low commoditization risk? | ✅ Historical data depth = compounding moat |
**Analogy:** Kpler started by tracking LNG cargo shipments in an opaque commodity market. We're doing the same for padel: tracking "demand shipments" (bookings) across an opaque facility market.
---
## The Funnel: Free → Paid → Recurring
```
┌─────────────────────────────────────────────────┐
│ FREE: Padel Court Planner (ROI Calculator) │ ← Distribution engine
│ SEO traffic, email capture, credibility │
└──────────────────────┬──────────────────────────┘
▼
┌─────────────────────────────────────────────────┐
│ PAID: Market Intelligence Dashboard │ ← Core monetization
│ €79–149/mo — occupancy, pricing, demand data │
└──────────────────────┬──────────────────────────┘
▼
┌─────────────────────────────────────────────────┐
│ EXPANSION: Operational Analytics │ ← Recurring revenue
│ €49–99/mo — benchmarking, optimization, alerts │
└──────────────────────┬──────────────────────────┘
▼
┌─────────────────────────────────────────────────┐
│ HIGH-TICKET: Consulting + Reports │ ← Premium upsell
│ €499–999 — Site selection, business plans │
└─────────────────────────────────────────────────┘
```
---
## Product Roadmap
### Phase 1 — The Wedge (NOW)
**Padel Court Planner** — *Free / €99 premium tier*
The planner is basically ready (single HTML + JS + Tailwind app). This is the top of the funnel.
- **Free tier:** Basic ROI calculator — set price per court, rent, calculate simple returns. Purpose: SEO traffic + email capture.
- **Paid tier (€99–149 one-time):** Full scenario modeling, sensitivity analysis, business plan export, market benchmark data (avg occupancy rates, pricing ranges by region).
**SEO targets:** "padel court business plan," "padel hall ROI calculator," "how to open a padel hall," "padel court investment."
**Goal:** 500+ email signups within 3 months. Every email = a potential padel entrepreneur = future customer for market intelligence.
---
### Phase 2 — The Money Shot (Month 1–2)
**Padel Market Intelligence Dashboard** — *€79–149/mo*
This is where scraping Playtomic (and other booking platforms) becomes the core engine.
**What we scrape and aggregate:**
- Booking slot availability → reverse-engineer **occupancy rates** per hall
- Listed pricing → map **pricing strategies** (peak vs. off-peak, dynamic pricing)
- New hall listings appearing → track **market expansion**
- Halls disappearing or showing low bookings → detect **failure signals**
- Court counts per facility → calculate **supply density** by area
**Dashboard features:**
| Feature | Value to Customer |
|---|---|
| **Market Map** | Interactive map of all padel halls with occupancy heat overlay |
| **City Analytics** | Avg occupancy, avg pricing, court density, growth trends per city |
| **Site Selection Tool** | "Enter a location → see demand, competition, revenue potential" |
| **Competitor Spy** | Track any hall's occupancy and pricing over time |
| **Demand Gaps** | Identify underserved areas (high population, low court density) |
| **Trend Reports** | Weekly/monthly market trends — which cities are growing fastest |
**Tiers:**
- **Explorer (€79/mo):** Market map, city-level aggregated stats, monthly trend reports
- **Pro (€149/mo):** Hall-level granular data, competitor tracking, site selection tool, historical data, export/API access
- **Enterprise (custom):** Multi-country data, custom reports, API, white-label
**The killer pitch to a prospective hall owner:**
> *"You're about to invest €200K. For €149/month, you'll know that the 4 halls near your target location run at 73% weekday occupancy and 94% weekends, charge €40/hour peak, and that there's an underserved suburb 15km north with zero courts and 200K residents."*
That's a no-brainer.
---
### Phase 3 — Recurring Expansion (Month 3–6)
**Operational Analytics for Running Halls** — *€49–99/mo*
Once halls are open, they need to optimize. Shift from "should I build?" to "how do I run better?"
**Features:**
- **Benchmark your hall** against market averages (occupancy, pricing, revenue/court)
- **Pricing optimization** — see what competitors charge and when; get dynamic pricing suggestions
- **Demand forecasting** — predict busy/quiet periods based on historical patterns + weather + local events
- **Competitor alerts** — get notified when a new hall opens nearby or a competitor changes pricing
- **Utilization tracking** — connect with their booking system (or manual input) to track performance vs. market
**Distribution:** Every Phase 1 planner user who actually opens a hall becomes a Phase 3 customer. Built-in pipeline.
---
### Phase 4 — Premium Layer (Month 6+)
**High-Ticket Services**
- **Site Selection Reports (€499–999):** Custom deep-dive for a specific location — demand analysis, competition mapping, revenue projections backed by real data, demographic overlay. Delivered as a PDF report + consultation call.
- **Padel Hall Accelerator (€999):** Everything above + 1-hour strategy call + equipment supplier introductions + community access. Essentially productized consulting.
- **Industry Reports (€299–499):** Quarterly "State of Padel" reports for investors, franchises, equipment suppliers. Different buyer persona, same data.
---
## Additional Revenue Streams
### Affiliate / Lead Gen
- **Equipment supplier partnerships:** Every planner buyer is 3–6 months from ordering courts, lighting, flooring. Partner with suppliers (Phoenix Sports, Padelcreations, etc.) for €500–1,000 per qualified lead or 5% of equipment sale.
- **Padel equipment affiliate site:** "Wirecutter for padel" — racket reviews, gear guides. Cross-promote with planner users. SEO-driven. Potential €1–3K/mo passive.
- **Franchise partnerships:** Padel franchise brands (e.g., Padel Nuestro, World Padel Tour partners) would pay for access to market data or qualified leads.
### Newsletter / Content
- **"The Padel Business Report"** — Weekly newsletter for hall owners and aspiring operators. Market trends, data highlights, business tips. Monetize via sponsorships (€200–1,000/week once 5K+ subs) and as a funnel to paid products.
### API Access
- Sell raw data feeds to hedge funds, real estate analysts, sports industry consultants, or franchise operators who want to build their own models.
---
## Competitive Positioning
### vs. Playtomic
Playtomic is **OpenTable for padel** — a booking marketplace optimizing for players. We're the **restaurant P&L analytics suite** — optimizing for operators. We don't compete; we sit on top. We'd even integrate with Playtomic data to provide more value. Complementary, not competitive.
### vs. Generic BI Tools (Tableau, Power BI)
Those require the operator to find, clean, and model their own data. We deliver **padel-specific insights out of the box.** No setup, no data engineering. Just answers.
### vs. Nothing (Current State)
Most operators use Excel, gut feel, and word of mouth. That's our real competitor. We win by being 10x faster with 10x better data.
---
## Data Moat Strategy
The moat **compounds over time.** This is critical.
1. **Historical depth** — Every day of scraping = data competitors can't replicate. In 12 months, we'll have a year of occupancy trends nobody else has.
2. **Multi-source aggregation** — Start with Playtomic, add other booking platforms, Google Maps reviews, social media signals, weather correlations, demographic data, real estate pricing.
3. **Network effects** — As operational customers share their own data for benchmarking, the dataset grows. More data = better insights = more customers = more data.
4. **Processing layer** — Raw bookings → occupancy models → demand forecasting → site selection algorithms. The ML/analytics layer is hard to replicate.
**Risk mitigation:** Playtomic could block scraping. Mitigations include scraping respectfully (1x/day), diversifying data sources early, and building toward voluntary data sharing from hall operators.
---
## Key Metrics & Milestones
| Milestone | Target | Timeline |
|---|---|---|
| Planner launched + live | Ship it | Now |
| 100 email signups from planner | Validation | Month 1–2 |
| Playtomic scraper operational | Technical proof | Month 1 |
| Market map MVP live | First paid product | Month 2–3 |
| 10 paying intelligence subscribers | Product-market fit signal | Month 3–4 |
| €1K MRR | Ramen profitability | Month 4–6 |
| 500+ planner users, 50+ paid subs | Traction | Month 6–9 |
| €5K MRR | Sustainable business | Month 9–12 |
| Operational analytics module live | Expansion revenue | Month 6–9 |
| First high-ticket report sold | Premium validation | Month 6 |
---
## Target Customers
| Segment | Pain Point | Product Fit | Price Sensitivity |
|---|---|---|---|
| **Aspiring hall owners** | "Should I invest? Where? What returns?" | Planner + Market Intelligence | Low (making €100K+ decisions) |
| **Operating hall owners** | "Am I charging enough? How full should I be?" | Operational Analytics | Medium (€49–99/mo is easy ROI) |
| **Padel franchises** | "Where should we expand next?" | Enterprise Intelligence + API | Very low (big budgets) |
| **Real estate developers** | "Is padel a viable tenant/use for this space?" | Site Selection Reports | Very low |
| **Equipment suppliers** | "Who's about to build a hall?" | Lead gen / Partnership | Pay per lead |
| **Investors** | "What does the padel market look like?" | Industry Reports | Very low |
---
## Founder-Market Fit
This is a key strength:
- **Building a padel hall yourself** — you ARE the target customer, you feel the pain firsthand
- **Already built the planner** — proves technical capability + understanding of the problem
- **Domain immersion** — you'll have deeper padel business context than any competitor within months
- **Indie hacker approach** — lean, fast, capital-efficient, exactly like Kpler's early days
---
## Name Candidates
### Tier 1 — Top Picks
| Name | Why It Works | Vibe |
|---|---|---|
| **CourtIQ** | Clean, professional, "intelligence" built in. Scales to tennis/pickleball. Short, memorable. | Premium B2B |
| **Smashboard** | Padel pun + dashboard. Instantly memorable, fun, tells you what it is. Great for content marketing. | Approachable, clever |
| **PadelPulse** | "Pulse" = real-time health monitoring of the market. Clear, SEO-friendly, works internationally. | Data/analytics |
### Tier 2 — Strong Contenders
| Name | Why It Works | Vibe |
|---|---|---|
| **CourtSignal** | "Signal" = data insights, actionable intelligence. Clean and serious. | DaaS / intelligence |
| **PadelEdge** | The "unfair advantage" angle. Direct, competitive. | Aggressive, competitive |
| **Baseline** | Padel/tennis term + "base" of data + "line" of analytics. Elegant double meaning. | Sophisticated |
| **SetPoint** | Decisive moment in padel + "the point where you make the decision." | Strategic, decisive |
| **HallSight** | Specific to padel halls + "insight." Does what it says. | Functional B2B |
| **CourtLens** | Looking at courts through a data lens. Clean. | Analytical |
| **PadelScope** | Scope = comprehensive view. Works for market intelligence positioning. | Research/intel |
### Tier 3 — Creative / Niche
| Name | Why It Works | Vibe |
|---|---|---|
| **Bandeja** | Advanced padel shot. Insider name that signals domain expertise. | Padel-native, insider |
| **Vibora** | Another padel shot (the "viper"). Sounds cool, memorable. | Bold, edgy |
| **La Pista** | Spanish for "the court." International feel, padel's Spanish roots. | Cultural, authentic |
| **Dropshot** | Padel shot + "shot" of data. Fun, recognizable. | Playful |
| **GlassWall** | Padel courts have glass walls + transparency/visibility metaphor. | Clever double meaning |
| **CourtCraft** | Building/crafting your court business. | Builder vibe |
| **PadelAtlas** | Mapping the padel world. Great for the market intelligence product. | Exploration, mapping |
### Tier 4 — Domain-Friendly & Practical
| Name | Why It Works | Vibe |
|---|---|---|
| **courtdata.io** | Extremely literal, great SEO, instantly clear. | SaaS/dev |
| **padelmetrics.com** | Clear, functional, professional. | Analytics |
| **hallanalytics.com** | Broader than padel (could expand to other indoor sports). | Enterprise |
---
## My Recommendation on Naming
**For the planner alone:** Use something fun and approachable — **Smashboard** or **CourtCraft.**
**For the full intelligence platform (the bigger vision):** Use something that signals data and intelligence — **CourtIQ**, **CourtSignal**, or **PadelPulse.**
**If you want ONE name for everything:** **CourtIQ** is the strongest all-rounder. It works for a free calculator, a market intelligence dashboard, and an operational analytics suite. It's short, memorable, implies intelligence, and can scale beyond padel to tennis/pickleball if you ever want to.
**Dark horse pick:** **GlassWall** — deeply padel-native (glass walls are THE defining feature of padel courts), and the transparency metaphor is perfect for a data/intelligence product. "See through the market." Nobody outside padel would pick this name, which makes it a strong signal of domain expertise.
---
## Summary: The 30-Second Pitch
> We're building the data intelligence platform for the padel industry. We start with a free court planning tool that captures every aspiring padel entrepreneur via SEO. Then we layer real market intelligence on top — occupancy data, pricing, demand gaps, competitive analysis — scraped and aggregated from booking platforms. Operators making €200K decisions pay €79–149/month to de-risk their investment. As the market grows from 25K to 50K+ facilities, we become the industry-standard data backbone. Think "Kpler for padel" — bootstrapped, capital-efficient, moat that compounds daily.
---
*Data is valuable. Intelligence is invaluable. Being first with both in a booming market is priceless.*

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# Padelnomics — Jobs-to-Be-Done Analysis
---
## Customer Segment 1: The Padel Entrepreneur (Primary)
This is your core user — someone considering building a padel facility. They might be a tennis club owner, a real estate developer, a sports enthusiast with capital, or a serial entrepreneur who spotted the padel trend.
### Job Statement
```
When I'm seriously considering investing €200K-2M+ in a padel facility,
I want to validate the opportunity with real data and build a credible financial case,
so I can make a confident go/no-go decision and secure the funding I need.
```
### Job Layers
**Functional Job:**
"I need to figure out if building padel courts in my target area will generate a positive return — what it'll cost, what I'll earn, how long until I break even, and whether the local market can support it."
**Emotional Job (Personal):**
"I want to feel like a smart, diligent investor who did their homework — not like someone who gambled six figures on a hype trend. I need to feel confident that I've stress-tested every assumption before I commit my savings or sign a lease."
**Social Job:**
"I want my business partner / spouse / bank / investors to see me as someone who made a rigorous, data-driven decision. When I present this plan, I need it to look professional and thorough — not like something I built in a spreadsheet at midnight."
**Why all three matter for Padelnomics:** Most competitors (Padelfinder, generic spreadsheet templates) address the functional job partially at best. Nobody addresses the emotional and social jobs. The entrepreneur lying awake at 2am wondering "am I making a huge mistake?" — that anxiety is where Padelnomics creates loyalty. The bank meeting where they present a professional business plan instead of a napkin sketch — that's where Padelnomics justifies premium pricing.
### Struggling Moments
These are the specific triggers that send someone searching for a solution:
1. **"I've been talking about this for months and I need to decide."**
The entrepreneur has been casually interested in padel for a while. Maybe they play. Maybe they saw a friend's facility. Something tips them from casual interest to "I need to actually run the numbers." Often triggered by: a specific property becoming available, a partner saying "let's do this," or seeing a competitor open nearby.
2. **"The bank asked for a business plan and I have no idea what to put in it."**
They've decided to pursue it but hit the financing wall. Banks want projections, DSCR ratios, sensitivity analysis. They're staring at a blank Excel sheet feeling overwhelmed. They Google "padel court business plan" or "padel court ROI."
3. **"I found conflicting information and I don't know what to trust."**
One article says padel courts cost €25K each, another says €60K. One consultant says 60% utilization is realistic, another says 40%. They're paralyzed by contradictory data and need a single source of truth.
4. **"A competitor just opened 20 minutes away and I need to know if there's still room."**
Market timing pressure. They thought they had first-mover advantage but now someone else is building. They need to quickly assess whether the market can support another facility.
5. **"My partner/spouse is skeptical and I need proof this isn't crazy."**
The social job in action. They need ammunition for a conversation at home. A professional-looking financial model carries more weight than "trust me, padel is booming."
### Four Forces of Switching
```
FORCES PUSHING TOWARD PADELNOMICS: FORCES RESISTING SWITCH:
1. PUSH OF CURRENT SITUATION 3. ANXIETY OF THE NEW
"I've spent 3 weeks on a spreadsheet "Can I trust these numbers? What if
and I still don't know if the numbers the model has wrong assumptions
are right. I keep second-guessing for my market? I'm basing a huge
every assumption." decision on a tool I just found."
"I found Padelfinder but they just "What if I input my data and the tool
connect me with builders — they says it's a bad idea? Do I trust that
don't help me figure out if I SHOULD more than my gut feeling?"
build in the first place."
4. HABIT OF THE PRESENT
"I hired a consultant for €5K and he "I already started my own spreadsheet
gave me a generic PDF that doesn't and put 20 hours into it. Switching
let me change any assumptions." feels like wasting that time."
2. PULL OF PADELNOMICS "My accountant friend offered to help
"60+ variables I can tweak, instant me build a model for free. I'd feel
recalculation, sensitivity analysis — bad going to a tool instead."
this is exactly what I was trying
to build in Excel." "I don't need fancy software. A
spreadsheet is fine. I just need to
"It looks professional enough to know the basics."
show to a bank. That alone saves
me €2-5K in consulting fees."
"They also connect me with builders
and financing — so it's not just
planning, it's the whole journey."
```
**The math:** Push + Pull easily exceeds Anxiety + Habit for anyone who's seriously considering a €200K+ investment. The key unlock is reducing Anxiety — specifically around data trust and accuracy. If someone believes your numbers are reliable, the switch is a no-brainer.
**Actionable implications:**
| Force | What Padelnomics Should Do |
|-------|--------------------------|
| **Amplify Push** | Marketing copy should use their exact language: "Stop guessing. Stop second-guessing your spreadsheet." Show the pain of bad decisions — "Facilities that got their utilization estimate wrong by 10% lost €X in year one." |
| **Strengthen Pull** | The public calculator IS the pull. Let them experience the value before signing up. The instant recalculation, the professional metrics (IRR, MOIC, DSCR) — these signal "this is serious." |
| **Reduce Anxiety** | This is your #1 priority. Show methodology. Cite data sources. Display "Based on market data from X venues." Add testimonials from people who used the tool to successfully secure funding. Consider a "How accurate is this?" explainer page. |
| **Break Habit** | Allow spreadsheet import ("Already have a model? Import your assumptions"). Don't make them start from zero. Acknowledge their existing work and build on it. |
### Current Solutions (What They "Hire" Today)
| Solution | Hired Because | Fired Because |
|----------|--------------|---------------|
| **DIY spreadsheet** | Free, full control, feels productive | Takes weeks, no benchmarks, looks amateur to banks, constant second-guessing |
| **Hired consultant** (€3-10K) | Expertise, credibility, professional output | Expensive, slow (4-8 weeks), static document you can't tweak, often generic |
| **Padelfinder lead gen form** | Quick, connects to builders | Doesn't answer "should I build?" — skips straight to "who builds it?" |
| **Talking to builder sales reps** | Free, they're eager to help | Biased — builder always says "yes, build!" They sell courts, not objectivity |
| **Doing nothing / waiting** | Safe, no risk | Costs opportunity as competitors move, anxiety grows, market moves on |
| **Generic business plan templates** | Cheap (€20-50), structured format | Not padel-specific, wrong assumptions, still need to research every number |
**Key insight:** The most dangerous competitor isn't another tool — it's the DIY spreadsheet and the biased builder sales rep. Together, they give the entrepreneur a false sense of confidence. Padelnomics needs to position against these: "Your spreadsheet doesn't know the market. Your builder wants to sell you courts. You need an unbiased planning tool."
---
## Customer Segment 2: The Court Builder / Supplier (Revenue Side)
### Job Statement
```
When I'm trying to grow my padel court construction business in a booming but chaotic market,
I want a reliable stream of qualified prospects who are seriously planning to build,
so I can focus on closing deals instead of chasing cold leads.
```
### Job Layers
**Functional Job:**
"I need to find people who are actually going to build padel courts — not tire-kickers, not people who are 'just exploring.' I need leads with budgets, timelines, and locations so I can prioritize my sales effort."
**Emotional Job:**
"I want to feel like I have visibility into where the market is going — not like I'm flying blind, reacting to random inquiries. I want to feel in control of my pipeline."
**Social Job:**
"I want to be seen as the go-to builder in my region. When someone thinks 'padel court,' I want to be the first name that comes up. My profile and presence should signal quality and credibility."
### Struggling Moments
1. **"We quote 20 projects but only close 3. Most leads aren't serious."** Quality over quantity. They waste time on entrepreneurs who are years away from building.
2. **"A new competitor opened in our region and they're undercutting on price."** They need market intelligence to know where demand is shifting and how to differentiate.
3. **"We have capacity to take on 5 more projects this quarter but our pipeline is thin."** Sales pressure. They need lead flow they can rely on, not feast-or-famine.
4. **"I keep hearing padel is growing in [new region] but I don't know if it's worth expanding there."** Market expansion decisions without data.
### Four Forces
| Force | Builder-Specific Pattern |
|-------|------------------------|
| **Push** | "Trade shows cost €10K+ and generate mediocre leads. Google Ads are expensive. Cold outreach has a 2% response rate. Our current lead gen is expensive and unreliable." |
| **Pull** | "Padelnomics leads have already run financial projections — they're serious. They've thought about budget, timeline, and location. That's a qualified lead." |
| **Anxiety** | "What if the lead quality is low? What if we pay for a subscription and get 2 leads/month? What if we're just listed alongside our cheapest competitor?" |
| **Habit** | "We've always relied on trade shows and referrals. That's how this industry works. A website sending us leads feels... new." |
**Actionable implications:**
- **Reduce anxiety** by offering a free trial period (3 months of leads, then convert to subscription)
- **Break habit** by showing ROI math: "Your average project is worth €50K+. If we send you 5 qualified leads/month and you close 1, that's €50K revenue for €249/mo."
- **Differentiate your leads** — emphasize that Padelnomics leads have already built financial models. They're not browsing. They're planning.
### Current Solutions
| Solution | Hired Because | Fired Because |
|----------|--------------|---------------|
| **Padelfinder** | Established, has traffic in Germany | Generic leads, no qualification, don't know if lead is serious |
| **Trade shows (FSB Cologne etc.)** | Face-to-face, relationship building | €10K+ per event, 2-3 per year max, many tire-kickers |
| **Google/Meta Ads** | Immediate traffic, targetable | Expensive (€20-80/click), landing page optimization is a full-time job |
| **Referrals from existing clients** | Highest quality, trust built in | Unpredictable, can't scale, depends on client satisfaction |
| **Sportstaettenrechner** | Broader reach (all sports facilities), established | Not padel-specific, leads mixed with football/tennis/etc. |
**Key insight:** Padelnomics leads are qualitatively different from any other lead source because the entrepreneur has already modeled their financials. A builder receiving a lead that includes "6 courts, indoor, €400K budget, targeting 55% utilization, Berlin area, 2026 Q3 timeline" can write a targeted proposal in an hour instead of spending 3 calls qualifying a vague inquiry.
---
## Customer Segment 3: The Operating Venue Owner (Future — Retention Play)
### Job Statement
```
When I'm running a padel facility and can't tell if my performance is good or bad
compared to similar venues,
I want benchmarks and market data specific to my type of venue and region,
so I can identify what to fix, price optimally, and spot problems before they become crises.
```
### Job Layers
**Functional Job:**
"I need to know if 52% utilization is good or bad for a 6-court indoor facility in my city, whether my €45/hour pricing is leaving money on the table, and whether the new facility opening 15km away is going to kill my business."
**Emotional Job:**
"I want to feel confident I'm running this well — not constantly anxious that I'm missing something obvious. I opened a padel facility because I love the sport, but now I'm drowning in operational decisions I'm not sure I'm getting right."
**Social Job:**
"When my investors ask how we're doing relative to the market, I want to give them a data-backed answer — not 'I think we're doing fine.'"
### Struggling Moments
1. **"A new competitor just opened nearby."** Immediate threat. They need to know how this will affect them and how to respond.
2. **"Our midweek utilization dropped 15% and I don't know why."** Something changed but they don't have enough data to diagnose it.
3. **"Quarterly board meeting is next week and they're going to ask about market comps."** Social job pressure — they need benchmarks to present.
4. **"I think we're underpricing but I'm scared to raise prices and lose players."** Pricing paralysis from lack of market data.
### Four Forces
| Force | Operator-Specific Pattern |
|-------|-------------------------|
| **Push** | "I have Playtomic's basic dashboard but it just shows MY bookings. I have no idea how I compare to anyone else." |
| **Pull** | "Padelnomics shows me anonymized benchmarks from venues like mine. I can see I'm 12% below average utilization and it tells me where to look." |
| **Anxiety** | "Is the benchmark data actually accurate? How many venues is it based on? What if my 'comparable' venues are nothing like mine?" |
| **Habit** | "I've been running this venue for 2 years based on gut feel. It's been fine. Do I really need a dashboard?" |
**Key DaaS insight:** This is the segment where your Playtomic scraping data becomes mission-critical. Operators can't benchmark themselves without market data. Nobody else aggregates this. Your data moat IS the product for this segment.
---
## Customer Segment 4: The Financing Partner (Ancillary Revenue)
### Job Statement
```
When I'm evaluating loan applications for sports facility projects I don't fully understand,
I want standardized financial models and market validation specific to padel,
so I can assess risk accurately and approve deals faster without becoming a padel expert myself.
```
### Job Layers
**Functional Job:**
"I need to assess whether this padel facility will generate enough cash flow to service the debt. I need industry-standard metrics: DSCR, utilization benchmarks, comparable venue performance, market growth data."
**Emotional Job:**
"I want to feel confident I'm not approving a vanity project. Padel is new to me — I've financed gyms and tennis clubs but this feels different. I need reassurance this is a real industry."
**Social Job:**
"If this loan defaults, my credit committee will ask me what due diligence I did. I need to show I used industry benchmarks, not just the borrower's optimistic spreadsheet."
### Struggling Moment
"An entrepreneur just submitted a loan application for a €500K padel facility. The business plan looks decent but I have no way to validate their utilization and revenue assumptions. I need market comps."
**Implication for Padelnomics:** Padelnomics business plan exports should be specifically designed to answer a lender's questions — DSCR, sensitivities, market comps, break-even analysis. When a lender sees a Padelnomics plan, it should instantly signal: "This person did their homework, and these numbers are benchmarked against real market data." This is a distribution channel, not just a feature — if lenders start requesting Padelnomics plans as part of due diligence, you've created a pull mechanism where borrowers MUST use your tool.
---
## Competitive Job Map
```
SERVES THE FUNCTIONAL JOB WELL
↑
|
Hired consultant | Playtomic (for operators)
(€5-10K, accurate | (has booking data, but
but static, slow, | only for their own venue,
expensive) | no market benchmarks)
|
←───────────────────────────┼───────────────────────────────→
DOESN'T SERVE | SERVES THE
EMOTIONAL/SOCIAL JOB | EMOTIONAL/SOCIAL JOB
|
DIY spreadsheet | ★ PADELNOMICS ★
(functional-ish but | (serves functional job +
makes you feel anxious | makes you feel confident +
and look amateur) | makes you look professional)
|
Builder sales reps |
(biased info, makes you |
feel sold to) |
|
Padelfinder |
(skips the planning job |
entirely — just leads) |
|
↓
DOESN'T SERVE THE FUNCTIONAL JOB
```
**Padelnomics occupies the ideal quadrant:** Strong on functional (60+ variable model, real metrics) AND strong on emotional/social (feels professional, looks credible to banks, reduces anxiety through data).
The vulnerable competitors are:
- **DIY spreadsheets** — serve functional job poorly, emotional/social job not at all
- **Builder sales reps** — actively harmful to the emotional job (you feel sold to, not informed)
- **Padelfinder** — doesn't even attempt the planning job
The serious competitor is:
- **Hired consultants** — serve functional well but fail on emotional (it's their model, not yours — you can't tweak it) and are prohibitively expensive for most indie padel entrepreneurs
---
## Key Non-Obvious Insights
**1. The job is never "I need a calculator."**
It's "I need to feel confident committing €200K+ of my money/my investors' money to this project." The calculator is the vehicle. Confidence is the destination. Every feature, every UI decision, every piece of copy should be evaluated against: "Does this increase the user's confidence?"
**2. The social job is wildly underserved and is your pricing lever.**
Nobody else helps padel entrepreneurs look professional in front of banks and investors. A PDF business plan export with real metrics, market benchmarks, and sensitivity analysis is worth €2-5K in consulting fees. You can charge €39-79/mo because the alternative is a €5K consultant. The social job justifies premium pricing.
**3. The most important trust signal is methodology transparency.**
For a DaaS product, anxiety about data accuracy is the #1 churn driver. One bad number in a financial projection could cause someone to lose faith in the entire platform. Show your work: "Utilization benchmark of 58% based on aggregated data from 340 venues across Germany, Q4 2025." Cite sources. Show sample sizes. This is what Bloomberg does — the data is only valuable if people trust it.
**4. Builders don't just want leads — they want intelligence.**
The subscription that retains builders long-term isn't "X leads per month" (that's transactional and they'll churn when leads dry up). It's "here's where the market is going" — demand heatmaps, pipeline visibility, pricing trends. That's ongoing value that justifies ongoing payment even in slow months.
**5. The struggling moment for operators IS the moment you acquire them.**
An operating venue owner doesn't think about benchmarking until something goes wrong — a competitor opens, utilization drops, or an investor asks a hard question. Your marketing for the Operate stage should target these crisis moments: "New competitor opening nearby? See how it will affect your market." This is Google Ads gold — high intent, high anxiety, high willingness to pay for answers.
**6. Lenders as a distribution moat.**
If you can get 2-3 banks to recommend Padelnomics business plans as part of their loan application process, you've created a pull mechanism that competitors can't replicate. The entrepreneur doesn't choose Padelnomics — their bank requires it. This turns a push marketing challenge into a pull distribution advantage.
---
## Implications Matrix
| Insight | Product Implication | Marketing Implication | Pricing Implication |
|---------|--------------------|-----------------------|--------------------|
| The job is confidence, not calculation | Every screen should reinforce "you're making a smart decision" — green/red indicators, benchmark comparisons, risk flags | Lead with "Make confident decisions" not "Calculate your ROI" | Anchor to consulting fees avoided (€5K), not to software cost |
| Social job is underserved | Business plan PDF export must be beautiful and bank-ready — this is the #1 premium feature | Show before/after: amateur spreadsheet vs. Padelnomics output | Business plan export alone justifies €39-79/mo |
| Anxiety about data kills DaaS | Show methodology everywhere, cite sources, display sample sizes, add "data freshness" indicators | Testimonials should focus on "I trusted the data and it was right" stories | Offer money-back guarantee anchored to data accuracy |
| Builders want intelligence, not just leads | Build market intelligence dashboard, not just a lead inbox | Sell "unfair market advantage" not "leads" | Tiered pricing by intelligence depth, not lead count |
| Operator struggling moments = acquisition triggers | Build "Competitive Threat Alert" as a hook product — free, email-gated | Google Ads on "new padel competitor opened" / "padel utilization dropping" | Initial month free, then €79-199/mo once they see the data |
| Lender distribution moat | Make the PDF export specifically answer lender due diligence questions (DSCR, comps, sensitivity) | Cold-pitch 5 banks: "When padel loan apps come in, recommend they use Padelnomics" | Consider free tier for bank-referred users (bank pays, not entrepreneur) |
---
## Recommended Switch Interviews
To validate and refine this analysis, talk to these 3 groups:
**Group 1: People who recently built a padel facility (8-10 interviews)**
Focus on their planning journey. "Take me back to when you first decided to seriously pursue this. What did you use to model the financials? What was the hardest part? What almost made you give up? What did you show the bank?"
**Group 2: People who considered building but didn't (5-8 interviews)**
The most valuable group. "What stopped you? Was it the numbers? Uncertainty? Couldn't get financing? What would have changed your mind?" These reveal the exact anxieties and habits you need to overcome.
**Group 3: Builders who receive leads from various sources (5 interviews)**
"What makes a good lead vs. a bad lead? How do you currently find projects? What's the worst part of your sales process? If you could know one thing about the market that you don't know today, what would it be?"
These interviews aren't for validating willingness to pay — they're for understanding existing behavior and refining your job statements. Willingness to pay gets validated through the landing page, calculator usage, and builder outreach you're already doing.
---
## Landing Page Rewrite (Based on JTBD)
Current headline: "Plan Your Padel Business in Minutes, Not Months"
This is good but functional. Here's a JTBD-informed version:
```
HEADLINE: Make your padel investment with confidence, not guesswork
SUBHEADLINE: The financial planning platform that helps padel entrepreneurs
build investor-ready business cases in minutes
PUSH: "Stop second-guessing your spreadsheet. Stop paying €5K for
a consultant's static PDF. Stop relying on builder sales reps
to tell you the numbers work."
PULL: "60+ variables. Sensitivity analysis. Bank-ready metrics.
Real market benchmarks. All updated as the market moves."
SOCIAL PROOF: "Used by X entrepreneurs to plan €Xm+ in padel investments"
(even if X is small — "47 entrepreneurs" is more credible
than no number at all)
ANXIETY FIX: "Start free. No credit card. Your data stays private."
CTA: "Start Your Plan — Free"
```

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# Padelnomics — Master Strategy Document
*Everything we've discussed, synthesized into one reference. February 2026.*
---
## Table of Contents
1. What Padelnomics Is
2. Origin & Strategic Context
3. Positioning & Competitive Landscape
4. The 7-Stage Customer Journey (Full Product Vision)
5. Jobs-to-Be-Done Analysis
6. Blue Ocean Strategy Canvas
7. Wardley Map & Build vs. Buy
8. Lean Canvas
9. Demand-Side Sales & Buying Timeline
10. Beachhead & Crossing the Chasm
11. RICE Feature Prioritization
12. Data Architecture & Flywheel
13. Monetization Model
14. Free Tool Flywheel (Finanzfluss Model)
15. Internationalization Strategy
16. Sportstaettenrechner Competitive Intelligence
17. Builder Acquisition Strategy
18. Ungating Strategy
19. Revenue Projections & Path to Profitability
20. Execution Roadmap
21. Decision Log
22. Reference Models & Inspirations
---
## 1. What Padelnomics Is
Padelnomics is a DaaS + SaaS intelligence platform for padel court entrepreneurs. It helps anyone considering building, financing, or operating a padel facility make confident, data-driven decisions across the entire lifecycle — from first idea to scaled portfolio.
**One-line positioning:**
> "The only platform that helps you plan, fund, and build a padel facility with real market data — not guesswork."
**What we are NOT:** A booking platform (that's Playtomic), a player-side app, or a generic sports facility tool (that's Sportstaettenrechner). We serve the supply side of the padel industry exclusively — the people investing €200K-2M+ to build and run padel businesses.
**Current state (Feb 2026):**
- padelnomics.io is live with a 60+ variable financial planner
- Quick ROI estimate on homepage (6 inputs)
- Journey framing: Plan → Finance → Build → Operate
- Professional metrics: IRR, MOIC, DSCR, cash-on-cash yield
- No paying customers yet
- No free public-facing tools (calculator requires signup)
- No builder partnerships yet
- No scraped market data yet
---
## 2. Origin & Strategic Context
**Starting point:** Evaluated multiple padel business ideas through a DaaS lens using Kpler (commodity intelligence platform) as the reference model. Kpler bootstrapped for 8 years before taking €200M, was cashflow-positive in its first quarter, and grew to €100M+ ARR by aggregating 500+ data sources for commodity traders.
**Key strategic decisions made:**
- Avoid competing with Playtomic (player-side booking platform)
- Target supply-side entrepreneurs and builders instead
- Start with a calculator/lead gen tool (proven by Sportstaettenrechner model)
- Layer market intelligence on top over time
- Build the "Bloomberg for padel entrepreneurs" serving the full lifecycle
**Why DaaS + SaaS hybrid works for padel:**
- High-stakes decisions: Building courts = €200K-2M+ investment
- Information asymmetry: Market data (utilization, pricing, density) is fragmented across Playtomic, Google Maps, and anecdotes
- Willingness to pay: B2B customers making six-figure decisions will pay for decision support
- Data compounds: Every calculator use, every scrape, every builder quote generates intelligence that makes the platform smarter
---
## 3. Positioning & Competitive Landscape
### Direct Competitors
**Padelfinder (padelfinder.de)**
- Germany's leading padel court directory
- Connects entrepreneurs with builders via lead gen
- Does NOT help with planning, financial modeling, or market intelligence
- Has SEO authority and builder relationships
- Padelnomics differentiates by: intelligence over directory, planning over matching
**Sportstaettenrechner (sportstaettenrechner.de)**
- Generic sports facility calculator + builder directory
- Covers all sports (padel, tennis, football, etc.) — not padel-specific
- Proven model: 40,000+ project starters since 2016, 492 monthly inquiries, 19,800 monthly visitors
- Three-tier builder pricing: Basic (€600/yr), Business (€1,400/yr), Premium (price on request with lead forwarding)
- Their padel calculator output is a 5-line cost estimate with no revenue projections, ROI, or intelligence
- Padelnomics differentiates by: padel-only depth, financial modeling, market data, full lifecycle
**Padelonomics (padelonomics.com)**
- French padel consulting brand (coaching + consulting)
- Not a software/data platform
- Potential brand confusion if expanding to France
- Different product entirely — no conflict for now
### Indirect Competitors
**DIY spreadsheets** — Free, flexible, but takes weeks, no benchmarks, looks amateur to banks
**Hired consultants (€3-10K)** — Expert output but expensive, slow, static PDF you can't tweak
**Builder sales reps** — Fast and free but biased (they always say "yes, build!")
**Doing nothing** — Safe but costs opportunity as competitors move
### Blue Ocean Positioning
Nobody combines: deep financial modeling + real market data + speed + professional output + padel-specific + affordable. That combination is the blue ocean.
**Four Actions Framework:**
- ELIMINATE: Hands-on consulting, generic sports coverage
- REDUCE: Builder matching complexity (simple lead forwarding, not full marketplace)
- RAISE: Market data accuracy, speed to output, professional output quality, objectivity/trust
- CREATE: Market intelligence layer, lifecycle continuity (plan → operate), self-improving defaults
**One-sentence positioning:**
> "Unlike consultants who charge €5K for a static PDF, and unlike Padelfinder which skips planning entirely, Padelnomics gives padel entrepreneurs a self-serve intelligence platform to plan, fund, and build their facility with real market data — in minutes, not months."
---
## 4. The 7-Stage Customer Journey
The full product vision maps to a padel entrepreneur's sequential decision process. Each stage has features, monetization, and data flywheel connections.
### Stage 1: EXPLORE (Status: Building)
**User question:** "Should I build? Where? Is there room in this market?"
**Features:**
- Padel Market Map — Interactive map of every court in Europe (from Playtomic/Matchi scraping)
- Location Scorer — 0-100 Padel Opportunity Score for any address
- Market Reports — Quarterly State of Padel reports
- Competitor Monitor — Track nearby venues' pricing, availability, utilization
- Demand Trends — Google Trends + Playtomic search volume by region
**Monetization:** Free public tools (SEO driver) + premium intelligence subscription (€49-149/mo) + data licensing to brands/investors
**Revenue potential at scale:** €5K-20K/mo
### Stage 2: PLAN (Status: Live)
**User question:** "What will it cost? What returns can I expect?"
**Features:**
- Quick ROI Calculator — 5-input public calculator (free, shareable)
- Full Financial Planner — 60+ variables, 6 analysis tabs (live)
- Scenario Comparison — Save/compare unlimited scenarios (live)
- Business Plan Generator — Auto-generate bank-ready PDF (planned)
- Market-Informed Defaults — Pre-fill with real market data by region (planned)
- AI Scenario Advisor — Risk flagging, optimization suggestions (future)
**Monetization:** Free calculator (top of funnel) + freemium planner + business plan export (€39-79/mo or €299 one-time)
**Revenue potential at scale:** €3K-10K/mo
### Stage 3: FINANCE (Status: Started)
**User question:** "How do I fund this? What terms can I expect?"
**Features:**
- Financing Marketplace — Match with banks, leasing companies, investors
- Grant & Subsidy Finder — Database of sports facility grants by country/region
- Loan Calculator — Model different financing structures
- Investor-Ready Package — One-click export of complete deal package
- Financing Benchmarks — Average rates, LTV ratios, deal sizes by region
**Monetization:** Lender lead gen (€200-500/lead) + financing partner subscriptions (€299-499/mo) + grant database
**Revenue potential at scale:** €5K-15K/mo
### Stage 4: BUILD (Status: Started)
**User question:** "Who should build my courts? What should I pay?"
**Features:**
- Supplier Directory — Verified padel court builders and equipment suppliers
- Quote Request System — Submit details, receive matched quotes
- Builder Profiles — Portfolio, certifications, reviews, response times
- Cost Benchmarks — Real construction costs by type, region, specification
- Project Tracker — Timeline management, milestones, contractor communication
- Reviews & Ratings — Verified reviews from completed projects
**Monetization:** Builder subscriptions (€99-499/mo tiered) + quote commissions (per-lead or success fee) + equipment affiliate
**Revenue potential at scale:** €5K-25K/mo
### Stage 5: LAUNCH (Status: Future)
**User question:** "How do I price? How do I fill courts from day one?"
**Features:**
- Pricing Strategy Tool — Optimal pricing based on local market data
- Launch Playbook — Pre-opening marketing, grand opening events
- Booking System Guide — Platform comparison (Playtomic, Matchi)
- Marketing Templates — Social media, email, press releases
- Community Playbook — League setup, events, retention
**Monetization:** Included in Pro plan (extends LTV) + booking platform referral commissions
**Revenue potential at scale:** €2K-5K/mo
### Stage 6: OPERATE (Status: Future — the long-term cash cow)
**User question:** "How am I doing vs. the market?"
**Features:**
- Performance Dashboard — Utilization, revenue per court, peak/off-peak
- Market Benchmarking — "Your utilization is 48% vs 62% regional average"
- Pricing Optimizer — Dynamic pricing recommendations
- Competitive Radar — Monitor nearby venues
- Revenue Alerts — Notifications when metrics deviate from plan
- Seasonal Forecasting — Predict demand patterns
**Monetization:** Operator subscription (€79-199/mo per location) + multi-location plans (€149-399/mo) + integration fees
**Revenue potential at scale:** €10K-30K/mo
### Stage 7: SCALE (Status: Future)
**User question:** "Should I expand? Where?"
**Features:**
- Expansion Planner — Model new locations with portfolio-level projections
- Site Scoring (Advanced) — AI-powered location scoring
- Portfolio Dashboard — Cross-venue analytics
- M&A Intelligence — Signals that venues might be for sale
- Franchise Toolkit — Standardized reporting across franchisees
**Monetization:** Enterprise subscription (€399-999/mo) + M&A advisory referrals + franchise licensing
**Revenue potential at scale:** €5K-15K/mo
**Total revenue potential across all 7 stages at scale: €35K-120K/mo**
---
## 5. Jobs-to-Be-Done Analysis
*(Full analysis in separate document: padelnomics-jtbd-analysis.md)*
### Primary Segment: The Padel Entrepreneur
**Core Job Statement:**
> When I'm seriously considering investing €200K-2M+ in a padel facility, I want to validate the opportunity with real data and build a credible financial case, so I can make a confident go/no-go decision and secure the funding I need.
**Three Job Layers:**
- **Functional:** Figure out if building courts will generate positive returns — costs, revenue, break-even
- **Emotional:** Feel like a smart, diligent investor who did their homework — not someone who gambled on hype
- **Social:** Look professional and thorough to bank/investors/spouse — not like someone who built a plan in Excel at midnight
**Key Insight:** The job is never "I need a calculator." It's "I need to feel confident committing €200K+." Confidence is the product. The calculator is the vehicle.
**Struggling Moments (triggers that send people searching):**
1. "I've been talking about this for months and need to decide"
2. "The bank asked for a business plan and I don't know what to put in it"
3. "I found conflicting cost information and don't know what to trust"
4. "A competitor just opened nearby — is there still room?"
5. "My partner/spouse is skeptical and I need proof this isn't crazy"
**Four Forces of Switching:**
- PUSH: "My spreadsheet keeps changing and I don't trust my own numbers"
- PULL: "60+ variables, instant recalculation, bank-ready metrics — this is what I was trying to build"
- ANXIETY: "Can I trust these numbers? What if the model has wrong assumptions?"
- HABIT: "I already started my own spreadsheet and put 20 hours into it"
**Critical action:** Reducing Anxiety is the #1 priority. Show methodology, cite data sources, display sample sizes. One bad number destroys trust forever.
### Secondary Segments:
**Court Builders:** Job = "Get a reliable stream of qualified prospects who are seriously planning to build, so I can focus on closing deals instead of chasing cold leads." Padelnomics leads are uniquely valuable because they come with full financial models attached.
**Operating Venue Owners (future):** Job = "Know if my performance is good or bad compared to similar venues, so I can identify what to fix and price optimally." This is where Playtomic scraping data becomes mission-critical.
**Financing Partners (ancillary):** Job = "Assess risk accurately on padel facility loans without becoming a padel expert." If lenders start recommending Padelnomics plans as part of due diligence, that's a distribution moat.
### Competitive Job Map:
Padelnomics occupies the ideal quadrant: strong on functional (60+ variable model, real metrics) AND strong on emotional/social (professional, credible to banks, reduces anxiety). DIY spreadsheets and builder sales reps are the most vulnerable competitors.
---
## 6. Blue Ocean Strategy Canvas
*(Full analysis in separate document: padelnomics-strategy-stack.md)*
**Competing factors scored across 6 competitors on 10 dimensions.** Key finding: all competitors cluster predictably — consultants are deep but expensive/slow, DIY is cheap but amateur, Padelfinder skips planning entirely. Nobody offers deep modeling + real data + speed + professional output + padel-specific + affordable.
---
## 7. Wardley Map & Build vs. Buy
**Build (Genesis/Custom — your differentiation):**
- Padel market intelligence (aggregated data from scraping) — #1 strategic investment
- Padel-specific financial model — already built
- Business plan PDF generation — build next
- Builder lead matching — manual first, systematize later
**Use (Product/Commodity — don't reinvent):**
- Web scraping frameworks (Scrapy, Playwright) → commodity
- Auth (Clerk, Supabase) → commodity
- Payments (Stripe) → commodity
- Hosting (Vercel, Railway) → commodity
- Charting libraries → commodity
- PDF generation → product-stage
**Key insight:** Your entire technical moat lives in two components: the data aggregation pipeline and the padel-specific intelligence layer. Everything else is assembled from off-the-shelf parts.
**Evolution watch:** Padel-specific calculators with real market data are still Genesis. Window is 2-3 years before someone else builds this. Move fast on the data moat.
---
## 8. Lean Canvas
*(Full canvas in padelnomics-strategy-stack.md)*
**Most critical assumptions to validate:**
1. "Builders will pay for leads from Padelnomics" — validate in week 1 with 5 builder outreach emails
2. "SEO can drive meaningful traffic to a padel planning tool" — check keyword volumes immediately
**Biggest risk on the canvas:** Channels. SEO strategy is clear but unproven for this specific domain.
---
## 9. Demand-Side Sales & Buying Timeline
**The buying timeline for padel entrepreneurs:**
```
PASSIVE (3-12 months) ACTIVE (2-8 weeks) DECIDING (1-4 weeks) CONSUMING (ongoing)
"Padel is booming, "OK I'm serious, "I need to choose a "Am I getting value?
I wonder about what does it cost? tool, find a builder, Is my plan on track?"
investing..." What's the ROI?" approach the bank."
```
**Critical gap identified:** Padelnomics only serves Active Looking and Deciding phases. Nothing for Passive Looking (6+ months before they're serious). Fix: content marketing that names the struggle before they're ready to plan.
**Three articles to write immediately:**
1. "Is Padel Still a Good Investment in 2026? The Data Says..." (Passive phase)
2. "How Much Does It Cost to Open a Padel Hall in Germany?" (Active phase)
3. "What Banks Want to See in a Padel Business Plan" (Deciding phase)
**Demand-side pricing validation:**
- Consultant costs: €5,000-10,000
- DIY time value: €5,000+ (100+ hours × €50/hr)
- Sportstaettenrechner: €600-1,400/yr
- Padelnomics at €39-99/mo = 4-10% of consultant cost → obvious buy
- Consider starting at €99/mo, not €39 — a customer risking €500K doesn't blink at €99/mo for decision support
---
## 10. Beachhead & Crossing the Chasm
### Pin 1 (Now): Tennis/sports club owners in Germany adding 2-4 outdoor padel courts
**Why this beachhead:**
- Hair on fire: seeing padel demand from members, competitors adding courts
- Small enough to dominate: ~500-1,000 tennis clubs considering padel in Germany
- Talk to each other: DTB, regional federations, strong word-of-mouth
- Fastest decision cycle: club board vote, not investor pitch
### Bowling Pin Sequence:
```
Pin 1 (Now): Tennis club owners in Germany adding outdoor courts
Pin 2 (M6-12): First-time padel facility entrepreneurs in Germany
Pin 3 (M12-18): Multi-facility operators and real estate developers in DACH
Pin 4 (M18-24): Padel entrepreneurs across Europe (UK, France, Nordics)
Mainstream: Default platform for anyone building padel in Europe
```
### Whole Product for Pin 1:
- Core: Financial planner with club-specific defaults + scenario comparison
- Must-have: Business plan PDF for club board + 2-3 builder quotes + financing options
- Nice-to-have: Member survey template, case study, basic market data
**What you DON'T need for Pin 1:** Operator dashboards, M&A tools, franchise features, AI advisor. Kill these from mental roadmap for 6 months.
---
## 11. RICE Feature Prioritization
### Build Now (Highest RICE):
| Priority | Feature | RICE Score |
|----------|---------|-----------|
| 1 | Public free calculator (no signup, shareable URL) | 1,350 |
| 2 | Open Tabs 1+2 of planner publicly | 1,280 |
| 3 | SEO content article | 840 |
| 4 | "Get Builder Quotes" CTA + manual lead forwarding | 480 |
| 5 | Playtomic scraping pipeline (strategic, compounds) | 210 |
### Build Next (Weeks 3-8):
| Priority | Feature | RICE Score |
|----------|---------|-----------|
| 6 | Padel Market Map (interactive, from scraped data) | 187 |
| 7 | Email nurture sequence | 150 |
| 8 | Programmatic SEO city pages | 90 |
| 9 | Business Plan PDF export | 80 |
| 10 | Builder directory page | 48 |
### Park (Months 6+):
Everything in Operate and Scale stages. Operator dashboards, AI advisors, franchise tools — don't even think about these until 50+ paying customers.
---
## 12. Data Architecture & Flywheel
### Playtomic Scraping Strategy
**Validated API endpoints (confirmed by existing projects: Playskan.com, GitHub CLI tools):**
- `/api/v1/tenants` — All venue locations + metadata (coordinates, sport type, court count)
- `/v1/availability` — Real-time slot availability per venue
**Intelligence extractable:**
- All venue locations + court counts → Market Map, density analysis, whitespace identification
- Real-time availability → Utilization benchmarks (% booked by time/region/venue type)
- Pricing per slot → Pricing intelligence (charges by hour/day/region, peak vs off-peak)
- New venues appearing → Market growth tracking
- Venues disappearing → Failure signals
**Legal risk:** Playtomic ToS likely prohibits scraping. Mitigation: Don't brand as "Playtomic data," brand as "aggregated market intelligence." Long-term: approach Playtomic as data partner ("we drive entrepreneurs to build courts that end up on your platform").
### Data Flywheel
Every stage generates data that enriches every other stage:
- Explore → Plan: Market data pre-fills calculator defaults
- Plan → Finance: Plan data becomes loan application
- Plan → Build: Project specs enable builder matching
- Build → Operate: Completed projects become tracked venues
- Operate → Explore: Operating data = best market intelligence
- Scale → Finance: Portfolio data enables better lending terms
- Calculator inputs → Explore: Aggregate demand signals by city
**The moat:** More users → better defaults → better plans → more users. This compounds and becomes impossible to replicate.
---
## 13. Monetization Model
### Revenue Streams (by timeline):
**Immediate (Months 1-3):**
- Builder lead fees: €100-300/lead (manual forwarding)
- Target: 10-15 leads/month = €1,000-4,500/mo
**Short-term (Months 3-6):**
- Builder subscriptions: €99-499/mo tiered (leads + market intelligence)
- Business plan PDF export: €39-79/mo or €299 one-time
- Target: 3-5 builders × €199/mo + 15-30 plan subs × €49/mo = €1,300-3,450/mo
**Medium-term (Months 6-12):**
- Financing lead gen: €200-500/lead
- Market reports: email-gated (authority builder, not direct revenue)
- Operator subscriptions begin: €79-199/mo
**Long-term (Year 2+):**
- Enterprise/franchise plans: €399-999/mo
- Data licensing to equipment brands, investors, associations
- M&A advisory referrals
### Builder SaaS Tiers ("Padelnomics for Suppliers"):
- Starter (€99/mo): 5 leads/mo, 1 country, basic heatmap
- Growth (€249/mo): 15 leads/mo, 3 countries, full intelligence dashboard
- Enterprise (€499/mo): Unlimited leads, all markets, API access
### Entrepreneur SaaS ("Padelnomics Pro"):
- Free: Full calculator, basic market map
- Pro (€49-99/mo): Save scenarios, business plan PDF, builder quotes, market benchmarks
- Lifecycle model: subscription evolves from planning → building → operating
---
## 14. Free Tool Flywheel (Finanzfluss Model)
**Reference:** Finanzfluss.de pulls 2.8M monthly visitors using free calculators (ETF-Rechner, Zinsrechner, Sparplanrechner) + topic cluster SEO + content hub architecture. Monetized through affiliate marketing (broker signups).
**Padelnomics applies the same model:**
### Free Public Tools (Traffic Generators):
1. **Padel ROI Rechner** (`/rechner` or `/calculator`)
- Free, no signup, shareable URLs
- SEO targets: "padel court ROI," "padel business plan," "padel court kosten"
- Monetization trigger: "Want full 60-variable model? Sign up" + "Get builder quotes"
2. **Padel Market Map** (`/map` or `/courts`)
- Interactive map of every court from Playtomic + Matchi scraping
- Programmatic SEO: `/courts/germany`, `/courts/berlin`, `/courts/munich`
- Monetization trigger: "Thinking of building here? Run the numbers →"
3. **Location Scorer** (`/score`)
- Enter address → 0-100 Padel Opportunity Score
- Monetization trigger: "Score looks good. Plan your investment →"
4. **Padel Market Report** (`/reports/q1-2026`)
- Quarterly "State of Padel" — free to view, email-gated for PDF
- Authority builder — media, investors, industry insiders will cite it
5. **Unit Economics Benchmarks** (`/benchmarks`)
- What does a "good" padel venue look like?
- Derived from scraped + aggregated data
### The Flywheel:
```
Free tools (Map, Calculator, Scorer, Benchmarks)
↓ SEO traffic + social sharing
↓ Users explore, experience data quality
↓ "Want to plan for real?" → Sign up for Planner
↓ Planner usage generates MORE data (inputs, scenarios)
↓ Combined with scraped data → better Market Reports
↓ Reports get cited → more backlinks → more SEO
↓ More traffic → more tool usage → repeat
```
### Topic Cluster SEO Structure (modeled on Finanzfluss):
```
Hub: /padel-business/ Hub: /rechner/
└ /padel-court-kosten/ └ /padel-roi-rechner/
└ /padel-rechner/ └ /padel-kosten-rechner/
└ /padel-markt-karte/ └ /padel-finanzierung/
└ /padel-standort-check/ └ /padel-breakeven/
└ /padel-business-plan/
Hub: /markt/
└ /markt/berlin/
└ /markt/münchen/
└ /markt/hamburg/
└ /markt/köln/
```
**Advantage over Finanzfluss:** Dramatically less keyword competition. "ETF Rechner" has thousands of competitors. "Padel Court ROI Rechner" has basically zero. Can rank page 1 in weeks, not years.
---
## 15. Internationalization Strategy
### URL Structure: Subdirectories (permanent decision)
```
padelnomics.io/de/rechner/ ← German
padelnomics.io/en/calculator/ ← English
padelnomics.io/de/markt/berlin/ ← German market page
padelnomics.io/en/market/london/ ← English market page
```
Subdirectories keep all domain authority on one domain. Subdomains or separate domains split SEO.
### What Needs Localization Per Market:
1. **Language** — UI strings, tool descriptions, SEO content (medium effort)
2. **Financial defaults** — Currency, tax rates, construction costs, hourly pricing, utilization norms, financing terms (HIGH effort — needs real research per market)
3. **Market data** — Playtomic scraping covers all of Europe already (low effort for raw data)
4. **Builder network** — Need separate partnerships per country (HIGH effort, bottleneck for monetization)
### Phased Rollout:
**Phase 1 (Now): German-first, English-aware**
- Build i18n architecture from day one (`/de/`, `/en/` paths, `hreflang` tags, translatable strings)
- Fully build out German with proper defaults, content, builder partnerships
- English as lightweight "catch net" — calculator works with manual country selection (UK/NL/SE presets), market map is pan-European, 2-3 core articles
**Phase 2 (Month 3-6): English expansion based on signal**
- Look at analytics — if 30% traffic is English, prioritize; if 5%, stay German-focused
- Pick ONE English market to go deep (probably UK)
- Research proper defaults, UK-specific content, recruit 2-3 UK builders
**Phase 3 (Month 6-12): Add languages by opportunity**
- Priority 1: Spanish (Spain is THE padel country, but most competitive)
- Priority 2: French (booming, less competition)
- Priority 3: Swedish (most mature per capita, but most speak English)
- Priority 4: Dutch (growing fast, most Google in English anyway)
- Priority 5: Italian (big market, needs native language)
### Technical Implementation:
- Locale files per language (`/locales/de/`, `/locales/en/`)
- Country-specific financial defaults separate from language (Austrian uses German but needs Austrian tax rates)
- `hreflang` tags on every page, English as `x-default`
- Market map is international secret weapon — works pan-European from day one without localization
---
## 16. Sportstaettenrechner Competitive Intelligence
**What they do:** Generic sports facility calculator + builder directory since 2016.
**Their numbers:** 40,000+ project starters, 492 monthly inquiries, 19,800 monthly visitors.
**Their model:** Builder subscriptions (€600-2,500/yr) + lead forwarding at Premium tier.
**What their padel calculator actually outputs:** A 5-line cost table. Four line items (court structure, turf, lighting, transport/installation), net/gross totals, and a disclaimer saying "talk to experts." No revenue projections, no ROI, no operating model, no break-even, no intelligence.
**Their real product is the lead, not the calculator.** Pre-selected opt-in checkbox: "I want to save time, use the quote service, and receive quotes from selected providers for comparison." The calculator is a lead capture form disguised as a tool.
**Padelnomics advantage:**
- Your 60+ variable planner with 6 analysis tabs is in a different universe from a 5-line cost table
- Your leads come with full financial models (budget, timeline, location, utilization assumptions, ROI projections)
- A builder receiving a Padelnomics lead can write a targeted proposal in an hour vs. 3 calls to qualify a vague Sportstaettenrechner inquiry
- Their cost data is suspect (€22,990/court — no foundation, HVAC, permits, architect, contingency)
**Positioning angle:**
> "Sportstaettenrechner tells you what courts cost. Padelnomics tells you whether you should build them."
> "Eine Kostenschätzung ist kein Business Plan. Bevor Sie mit Herstellern sprechen, sollten Sie wissen, ob sich Ihre Investition rechnet."
---
## 17. Builder Acquisition Strategy
### Phase 1: Free partnerships (Now → Month 3)
No leverage to charge yet. Pitch: "I send you qualified leads who've already modeled positive ROI. No cost, just confirm 48hr response time."
**Where to find builders:**
- Padelfinder partner list
- Sportstaettenrechner padel listings
- Google "padel court bau/hersteller/supplier europe"
- LinkedIn search
- FSB Cologne trade show
### Phase 2: Prove value, then charge (Month 3-6)
After sending 5-10 leads and 1-2 converting to projects (€25K-100K+ each):
"I've sent you X leads worth €Z. Moving to partner model: €500/yr listing or €200-300/qualified lead."
### Phase 3: Tiered subscriptions (Month 6-12)
Once traffic reaches 500+ calculator uses/month:
- Listed: Free (name + link)
- Partner: €800-1,200/yr (highlighted, shown in results)
- Premium: €1,500-2,500/yr or per-lead (direct forwarding, featured in reports)
### Lead Management:
Don't give out contact data directly. Review and forward leads to 2-3 relevant builders. Track: lead → quote → conversion (proves ROI to builders). This enables per-lead pricing and quality control.
---
## 18. Ungating Strategy
**Decision: Ungate the complete calculator.**
The calculator isn't the product — it's the distribution. Revenue comes from builder leads (AFTER someone uses the calculator), PDF exports (ON TOP of calculator), and market intelligence (separate product). None require the calculator to be gated.
**What stays free (no signup):**
- Full 6-tab calculator with all metrics
- Shareable plan URLs
- Market map browsing
- Basic benchmarks
**What requires email signup:**
- Saving multiple scenarios
- Email alerts on market changes
- Quote request flow (need contact info anyway)
- Monthly market updates
**What requires payment:**
- Business plan PDF export
- Market-informed defaults
- Competitive analysis for specific location
- Operator benchmarking
**Why this works:** A soft capture point after plan completion ("Want to save this? Enter email.") converts better than a hard gate at the front door. Someone who spent 20 minutes tweaking 60 variables WANTS to save their work. And every ungated plan completion is a potential SEO backlink, social share, and data point.
**The Zillow/Finanzfluss model:** Give away the intelligence for free. Monetize the moments of escalation.
---
## 19. Revenue Projections & Path to Profitability
### Path to €3K MRR (Ramen Profitability) — 6 months
| Source | Unit Economics | Volume | Revenue |
|--------|---------------|--------|---------|
| Builder lead fees | €150/lead avg | 10 leads/mo | €1,500/mo |
| Builder subscriptions | €199/mo avg | 3 builders | €597/mo |
| Business plan export | €49/mo avg | 15 subs | €735/mo |
| **Total** | | | **€2,832/mo** |
### Longer-term trajectory:
- Month 1-2: €0-500/mo (builder lead fees, testing)
- Month 3-4: €500-1,500/mo (builder subs + lead fees + first plan exports)
- Month 5-6: €1,500-3,000/mo (ramen profitable, data moat accelerating)
- Month 7-12: €3,000-8,000/mo (operator subs begin, geographic expansion starts)
- Month 12-24: €8,000-20,000/mo (platform effects, multiple revenue streams)
### Cost structure:
- Hosting: ~€50/mo
- Domain + tools: ~€50/mo
- 12-month runway at €0 revenue: ~€600-1,200 cash
- Primary cost: founder's time
---
## 20. Execution Roadmap
### This Week (Priority Order):
1. **Ungate entire calculator** — make all 6 tabs public, no signup required (2 hours)
2. **Add "Get Builder Quotes" button** in planner results — capture name, email, location, courts, budget, timeline (3 hours)
3. **Email 5 builders** with free partnership pitch (1 hour)
4. **Check keyword volumes** for "padel court kosten," "padel ROI rechner," etc. (1 hour)
5. **Write SEO article:** "How Much Does It Cost to Open a Padel Hall in Germany in 2026?" (4 hours)
### Weeks 2-3:
- Launch public free calculator at /rechner with shareable URLs
- Set up Playtomic scraping pipeline (tenants + availability, daily cron)
- Post calculator in 5+ padel communities
- Set up email nurture sequence
### Weeks 4-6:
- Launch Padel Market Map using scraped data
- Programmatic SEO city pages
- Track calculator → quote request conversion rate
- Write 3-5 more SEO articles
### Weeks 7-10:
- Build Business Plan PDF export (first premium feature)
- Launch builder directory page
- Introduce first paid builder partnerships
### Weeks 11-14:
- Publish "State of Padel Q1 2026" market report
- Email-gate PDF, promote everywhere
- Evaluate English market traction in analytics
### Month 5+:
- Location Scorer
- Market-informed defaults
- Operator benchmarking (if demand signal exists)
- Geographic expansion decision
---
## 21. Decision Log
| Decision | Rationale | Revisit When |
|----------|-----------|-------------|
| Beachhead = German tennis clubs | Smaller deals but faster cycle, strong WoM networks | If conversion <2% after 3 months |
| Ungate entire calculator | Distribution > lead capture; Finanzfluss/Zillow model | If zero conversions after 1,000 uses |
| Builder revenue before entrepreneur revenue | Higher per-unit value, less volume needed | If builders refuse after free trial |
| Scrape Playtomic before premium features | Data moat compounds — every day missed is lost data | If Playtomic blocks scraping |
| Don't build operator dashboard for 6+ months | RICE = 4.5 vs 1,350 for calculator | If 5+ venue owners spontaneously ask |
| Price at €49-99/mo entry, not €19-29 | Demand-side pricing; low price signals low quality | If conversion <1% at €49, test €29 |
| Content-first distribution, paid ads later | Zero budget, SEO compounds, builds authority | If organic <500/mo after 3 months |
| Subdirectory i18n (/de/, /en/) | Keeps domain authority unified | Never — this is permanent |
| German-first, English catch net | Focus resources, validate in one market | When analytics show >20% English traffic |
---
## 22. Reference Models & Inspirations
| Company | What They Do | Lesson for Padelnomics |
|---------|-------------|----------------------|
| **Kpler** | Commodity trading intelligence. Bootstrapped 8 years, €100M+ ARR. Aggregates 500+ sources. | DaaS playbook: start narrow (LNG), build data moat, expand to 40+ commodities. "We sell unfair advantages to traders." |
| **Finanzfluss** | German financial education. 2.8M monthly visitors via free calculators + topic cluster SEO. | Free tool flywheel: give away calculators, monetize through affiliate/premium. Hub-and-spoke content architecture. |
| **Sportstaettenrechner** | Generic sports facility calculator + builder directory. 40K+ starters, 492 inquiries/mo. | Proven lead gen model for your exact market. Three-tier builder pricing. But their calculator output is laughably thin — you're 10x better. |
| **Zillow** | Real estate intelligence. Free Zestimate drives 200M visits/mo, monetizes via agent leads. | Give away the intelligence for free. The tool IS the distribution. Monetize the high-intent moments. |
| **Podscan.fm** | Podcast analytics. Uses own data to build free SEO tools that drive traffic to paid product. | Marketing flywheel: use your proprietary data to build small free tools that each drive traffic back to the core product. |
| **Bloomberg** | Financial data terminal. Started with bond data, became the industry standard. | Long-term North Star: become the industry backbone. "If it's not in Bloomberg, it didn't happen." Padelnomics should become "if you're building padel, you start here." |
| **Padelfinder** | German padel court directory + builder lead gen. | Direct competitor on lead gen. Differentiate through intelligence, not directory. They list builders; you tell people whether to build. |
---
## Pretotyping Tests (Before Building)
For each major unbuilt feature, the cheapest validation test:
| Feature | Test Type | How | Success Signal |
|---------|-----------|-----|---------------|
| Business Plan PDF | Fake Door | Show export button after plan → "Launching soon, enter email" | 10%+ click, 30%+ leave email |
| Location Scorer | Mechanical Turk | Landing page → user enters address → you manually research → email 1-page score in 24hrs | 20+ submissions in first week |
| Operator Benchmarking | One-Night Stand | Find 5 venue owners, manually create competitive analysis, deliver free, ask "€99/mo for monthly updates?" | 3/5 say yes AND ask for next update |
| Builder Subscriptions | Infiltrator | Email 10 builders with free 3-month leads, convert to paid after proving value | 3+ builders continue AND pay |
| Market Reports | Pinocchio | Write Q1 2026 report with available data, email-gate, promote on LinkedIn | 200+ downloads, 5+ shares, 1+ media citation |
---
*This document represents the synthesized strategic plan for Padelnomics as of February 2026. It should be treated as a living document — revisit monthly as real-world data validates or invalidates assumptions. The most important thing remains: ship the free calculator and get builder revenue this month. Everything else follows from that.*

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# Padelnomics — Full Strategy Stack
Building on the JTBD analysis, this document layers 7 additional strategic frameworks to answer: Where to play, what to build next, how to differentiate, how to sell, and how to grow.
---
## 1. Lean Canvas
One-page business model with every assumption made explicit.
```
┌─────────────────────────┬─────────────────────────┬─────────────────────────┐
│ 2. PROBLEM │ 4. SOLUTION │ 1. CUSTOMER SEGMENTS │
│ │ │ │
│ P1: Planning a padel │ S1: 60+ variable │ PRIMARY: │
│ facility requires │ financial planner with │ First-time padel │
│ €5K+ consultant or │ instant scenario │ entrepreneurs in DACH │
│ weeks of DIY │ comparison │ investing €200K-2M │
│ spreadsheet work │ │ │
│ │ S2: Bank-ready business │ EARLY ADOPTER: │
│ P2: No single source │ plan PDF export with │ Tennis/sports club │
│ of truth for padel │ market benchmarks │ owners adding padel │
│ market data — pricing, │ │ courts to existing │
│ utilization, density │ S3: Builder marketplace │ facilities in Germany │
│ are all fragmented │ with qualified lead │ │
│ │ matching (entrepreneurs │ SECONDARY: │
│ P3: Court builders │ who've already modeled │ Court builders/ │
│ waste time on │ positive ROI) │ suppliers needing │
│ unqualified leads │ │ qualified leads │
│ ├─────────────────────────┤ │
│ EXISTING ALTERNATIVES: │ 3. UNIQUE VALUE PROP │ FUTURE: │
│ • DIY spreadsheets │ │ Operating venue owners │
│ • €5-10K consultants │ "The only platform that │ wanting market │
│ • Padelfinder (leads │ helps you plan, fund, │ benchmarks │
│ only, no planning) │ and build a padel │ │
│ • Sportstaettenrechner │ facility with real │ │
│ (generic, not padel- │ market data — not │ │
│ specific) │ guesswork." │ │
│ • Builder sales reps │ │ │
│ (biased) │ 10-word: Plan your padel│ │
│ │ investment with data, │ │
│ │ not gut feel. │ │
├─────────────────────────┼─────────────────────────┼─────────────────────────┤
│ 8. KEY METRICS │ 5. CHANNELS │ 6. REVENUE STREAMS │
│ │ │ │
│ THE ONE NUMBER: │ OWNED (today): │ NEAR-TERM: │
│ # of completed plans │ • SEO: free calculator, │ • Builder lead fees │
│ per month │ market map, city pages│ (€100-300/lead) │
│ (= demand signal, │ • Content: "Cost to │ • Business plan export │
│ lead gen input, │ build padel in DE" │ (€39-79/mo) │
│ data generation) │ articles │ │
│ │ │ MID-TERM: │
│ SUPPORTING: │ EARNED: │ • Builder subscriptions │
│ • Calculator → signup │ • Padel Facebook groups │ (€99-499/mo) │
│ conversion rate │ • LinkedIn padel │ • Financing lead gen │
│ • Plans → quote │ community │ (€200-500/lead) │
│ request rate │ • Industry press/ │ │
│ • Builder response rate │ associations (DPV) │ LONG-TERM: │
│ • Monthly site visitors │ │ • Operator subs │
│ │ PAID (later): │ (€79-199/mo/venue) │
│ │ • Google Ads on "padel │ • Data licensing │
│ │ court ROI" keywords │ • Enterprise/franchise │
│ │ • Trade show presence │ plans (€399-999/mo) │
│ │ (FSB Cologne) │ │
├─────────────────────────┴─────────────────────────┼─────────────────────────┤
│ 7. COST STRUCTURE │ 9. UNFAIR ADVANTAGE │
│ │ │
│ FIXED: Hosting (~€50/mo), domain, scraping infra │ TODAY: │
│ VARIABLE: Playtomic API costs (if any), support │ • Domain expertise │
│ │ (padel + finance) │
│ 12-month runway at €0 revenue: ~€600-1,200 │ • Live product already │
│ (extremely capital-efficient — this is your edge) │ (60+ var planner) │
│ │ │
│ Note: Time is the main cost. As a solo founder, │ BUILDING TOWARD: │
│ your hours are the real investment — not cash. │ • Aggregated market │
│ │ data (Playtomic │
│ │ scraping → moat) │
│ │ • Network effects │
│ │ (more plans = better │
│ │ defaults = better │
│ │ plans) │
│ │ • Lender relationships │
│ │ (if banks recommend │
│ │ you, competitors │
│ │ can't replicate) │
└─────────────────────────────────────────────────────┴─────────────────────────┘
```
### Canvas Stress Test
| Block | Confidence | Risk | Validation Needed |
|-------|-----------|------|-------------------|
| Customer Segments | HIGH — Sportstaettenrechner proves 40K+ project starters exist | Low | Already validated by proxy |
| Problem | HIGH — you've lived it, competitors exist but serve it poorly | Low | Confirmed by market existence |
| UVP | MEDIUM — clear vs. spreadsheets, unclear vs. future competitors | Medium | Does the positioning resonate? Test landing page copy |
| Solution | HIGH — planner is live and functional | Low | Need usage data to confirm value |
| Channels | MEDIUM — SEO strategy clear but unproven for your domain | High | **This is the biggest risk.** Can you actually drive traffic? |
| Revenue | LOW — no paying customers yet | High | **Must validate.** Get 1 builder paying per-lead in next 2 weeks |
| Costs | HIGH — extremely lean, near-zero cash burn | Low | Non-issue |
| Key Metrics | MEDIUM — metric chosen but no baseline yet | Medium | Need 30 days of data to set targets |
| Unfair Advantage | LOW today, HIGH potential — data moat doesn't exist yet | Medium | Start scraping immediately to build the moat |
**#1 assumption to kill first:** "Builders will pay for leads from Padelnomics." If builders won't pay, the entire revenue model needs restructuring. Validate this in week 1, before anything else.
**#2 assumption to kill:** "SEO can drive meaningful traffic to a padel planning tool." If organic search volume is too low, you need to pivot to community/outbound distribution. Check keyword volumes this week.
---
## 2. Blue Ocean Strategy Canvas
### Competing Factors
What does the padel entrepreneur consider when choosing how to plan their facility?
1. **Financial model depth** — How many variables? Sensitivity analysis? IRR/MOIC?
2. **Market data accuracy** — Real benchmarks vs. guesses vs. "industry averages"
3. **Speed to usable output** — Minutes vs. weeks to get a plan you can act on
4. **Professional presentation** — Can I show this to a bank/investor?
5. **Price** — How much does this cost me? (Low score = expensive)
6. **Padel specificity** — Is this built for padel or generic "sports facility"?
7. **Builder/supplier matching** — Does it connect me with people who can build it?
8. **Ongoing value** — Is there a reason to come back after I've made my plan?
9. **Objectivity/trust** — Is the source unbiased? Or trying to sell me something?
10. **Hands-on support** — Do I get human help or is it self-serve only?
### Competitor Scoring (1 = low, 5 = high)
```
Factor │ DIY │ Hired │ Padel- │ Sportst.- │ Builder │ PADEL-
│ Spread- │ Consul- │ finder │ rechner │ Sales │ NOMICS
│ sheet │ tant │ │ │ Rep │
────────────────────────┼───────────┼────────────┼───────────┼───────────┼──────────┼────────
Financial model depth │ 2 │ 5 │ 0 │ 3 │ 1 │ 5
Market data accuracy │ 1 │ 3 │ 2 │ 2 │ 2 │ 4
Speed to usable output │ 1 │ 1 │ n/a │ 3 │ 4 │ 5
Professional output │ 1 │ 5 │ n/a │ 2 │ 1 │ 4
Price (5 = affordable) │ 5 │ 1 │ 5 │ 3 │ 5 │ 4
Padel specificity │ 3 │ 3 │ 4 │ 1 │ 5 │ 5
Builder matching │ 0 │ 1 │ 4 │ 4 │ n/a │ 3
Ongoing value │ 1 │ 0 │ 2 │ 1 │ 2 │ 4
Objectivity / trust │ 4 │ 3 │ 3 │ 3 │ 1 │ 5
Hands-on support │ 0 │ 5 │ 1 │ 2 │ 3 │ 1
```
### Value Curve Insight
All competitors cluster in predictable ways. Consultants score high on depth and presentation but catastrophically low on speed and price. DIY spreadsheets are the inverse — cheap and flexible but slow and unprofessional. Padelfinder and Sportstaettenrechner serve builder matching but completely ignore the planning job. Builder sales reps are fast but biased.
**Nobody offers the combination of: deep financial modeling + real market data + speed + professional output + padel-specific + affordable.** That's the blue ocean.
### Four Actions Framework
| Action | What | Why |
|--------|------|-----|
| **ELIMINATE** | Hands-on consulting/support (don't try to be a consultant) | You're one person. Consulting doesn't scale. Let the tool do the work. |
| **ELIMINATE** | Generic sports facility coverage (don't be Sportstaettenrechner) | Padel-only focus is a feature, not a limitation. Depth > breadth. |
| **REDUCE** | Builder matching complexity (start with simple lead forwarding, not a full marketplace) | Don't over-build the marketplace. Manual curation beats a complex matching algorithm at this stage. |
| **RAISE** | Market data accuracy (from "guesses" to "benchmarked against 500+ venues") | This is the moat. Nobody else has aggregated padel-specific data. Scraping Playtomic is the strategic investment. |
| **RAISE** | Speed to output (from weeks to minutes) | The planner already does this. Lean into it. "Plan in 15 minutes" is a killer differentiator vs. consultant or DIY. |
| **RAISE** | Professional output quality (bank-ready PDFs) | The social job. Make the export beautiful. This alone justifies the price. |
| **RAISE** | Objectivity and trust (methodology transparency, no conflict of interest) | You don't sell courts. You don't have a builder bias. Make this explicit in positioning. |
| **CREATE** | Market intelligence layer (utilization benchmarks, pricing data, competitive density) | Nobody has this for padel. This is the DaaS moat that turns a planning tool into an intelligence platform. |
| **CREATE** | Lifecycle continuity (plan → finance → build → operate) | Every competitor serves ONE stage. You serve the entire journey. This creates switching costs and extends LTV. |
| **CREATE** | Self-improving defaults (more users = better data = better defaults for next user) | Network effect. Every plan created makes the platform smarter. This compounds. |
### One-Sentence Positioning
> "Unlike consultants who charge €5K for a static PDF, and unlike Padelfinder which skips planning entirely, Padelnomics gives padel entrepreneurs a self-serve intelligence platform to plan, fund, and build their facility with real market data — in minutes, not months."
---
## 3. Wardley Map (Simplified)
Where to build vs. buy. What's commoditizing vs. what's still novel.
```
Genesis Custom Product Commodity
(novel) (bespoke) (off-shelf) (utility/API)
│ │ │ │
User Need ─────────┤ │ │ │
"Confident │ │ │ │
investment │ │ │ │
decision" │ │ │ │
│ │ │ │
Padel Market ─────■──────────── │ │ │
Intelligence │ ← BUILD THIS │ │ │
(utilization, │ (your moat) │ │ │
pricing, density) │ │ │ │
│ │ │ │
Padel-Specific ────┤────────■─── │ │ │
Financial Model │ │ │ │ │
(60+ var, IRR, │ ← BUILT │ │ │
DSCR, scenarios) │ (live) │ │ │
│ │ │ │
Business Plan ────┤────■──────── │ │ │
PDF Generator │ │ │ │ │
│ ← BUILD NEXT │ │ │
│ │ │ │
Builder Lead ────┤───■───────── │ │ │
Matching │ │ │ │ │
│ ← BUILD NEXT │ │ │
│ │ │ │
Web Scraping ────┤ │ ─────■─── │ │
Framework │ │ │ │ │
│ │ ← USE │ │
│ │ (Scrapy, │ │
│ │ Playwright) │ │
│ │ │ │
Financial Calc ────┤ │ ─────■─── │ │
Libraries │ │ │ │ │
│ │ ← USE │ │
│ │ │ │
Auth / Payments ───┤ │ │ ────────■ │
│ │ │ │ │
│ │ │ ← USE │
│ │ │ (Clerk, │
│ │ │ Stripe) │
│ │ │ │
Hosting ───────────┤ │ │ ─────────■ │
│ │ │ │ │
│ │ │ ← USE │
│ │ │ (Vercel)│
```
### Strategic Reads
**Build what's Genesis/Custom (left side) — that's your differentiation:**
- Padel market intelligence (aggregated, padel-specific data from scraping) → **#1 priority to build.** Nobody has this. It's the moat.
- Padel-specific financial model → **Already built.** Your existing advantage.
- Business plan PDF generation → **Build next.** Custom for padel, bank-ready format.
- Builder lead matching → **Build next.** Manual first, systematize later.
**Use what's Product/Commodity (right side) — don't reinvent:**
- Web scraping frameworks (Scrapy, Playwright, Puppeteer) → commodity
- Charting/visualization libraries → commodity
- Auth (Clerk, Supabase Auth) → commodity
- Payments (Stripe) → commodity
- Hosting (Vercel, Railway) → commodity
- PDF generation libraries → product-stage
**Key insight:** Your entire technical moat lives in two components: the data aggregation pipeline (scraping + processing) and the padel-specific intelligence layer (what the data means). Everything else is assembled from off-the-shelf parts. This is correct for an indie hacker — don't build infrastructure, build intelligence.
**Evolution watch:** Financial calculators in general are moving toward commodity (many generic tools exist). But padel-specific calculators with real market data are still Genesis. Your window is 2-3 years before someone else builds this. Move fast on the data moat — it compounds over time and becomes impossible to replicate.
---
## 4. Demand-Side Sales — The Buying Timeline
How does a padel entrepreneur actually go from "hmm, padel is interesting" to "take my money"?
### The Timeline
```
PASSIVE LOOKING ACTIVE LOOKING DECIDING CONSUMING
(3-12 months) (2-8 weeks) (1-4 weeks) (ongoing)
"Padel is booming. "OK, I'm serious. "I need to choose "Am I getting
I play twice a week. Let me figure out a planning tool, value from this?
I wonder if building the numbers. What find a builder, Is my plan on
courts would be a does it actually cost? and approach track? Do I need
good investment..." What's the ROI?" the bank." to adjust?"
↓ ↓ ↓ ↓
TRIGGER EVENT: TRIGGER EVENT: TRIGGER EVENT: TRIGGER EVENT:
• Played at packed • Found a property/site • Bank meeting • Construction
venue, thought "I • Partner said "let's scheduled starts
could do this" do this" • Lease deadline • Venue opens
• Read about padel • Saw competitor approaching • First month
boom in news building nearby • Budget confirmed of operations
• Friend opened a • Received inheritance/ • Competitor
club, doing well investment capital opens nearby
```
### Padelnomics Presence at Each Phase
| Phase | What They Need | Where They Look | Padelnomics Play | Content/Feature |
|-------|---------------|-----------------|------------------|-----------------|
| **Passive Looking** | Recognition: "This is a real opportunity, not just a fantasy" | Google: "padel business opportunity," padel Facebook groups, LinkedIn, industry news | **Be the authority they encounter.** Thought leadership, market reports, social content | "State of Padel 2026" report (email-gated). Blog posts: "Is Now the Right Time to Invest in Padel?" LinkedIn articles sharing market data. |
| **Active Looking** | Education: "What are the real numbers? What will it actually cost?" | Google: "padel court cost," "padel court ROI," "padel business plan," comparison sites | **Be the tool they find.** SEO-optimized free calculator, cost breakdowns, city-specific pages | Free calculator at /calculator targeting "padel court ROI calculator." Article: "How Much Does It Cost to Open a Padel Hall in Germany in 2026?" City pages: /markets/berlin, /markets/munich |
| **Deciding** | Confidence: "This plan is solid. I can trust these numbers. My bank will take this seriously." | Direct product use, case studies, peer validation | **Be the complete solution.** Full planner, business plan export, builder matching, financing connections | Full planner with all 6 tabs. Business plan PDF export. "Used by X entrepreneurs" social proof. Builder quote flow. Methodology transparency page. |
| **Consuming** | Validation: "My plan is working. I'm on track. I'm not missing anything." | Their own analytics, market data, benchmarking | **Be the ongoing intelligence source.** Benchmarks, competitive radar, performance tracking | Operate dashboard with Playtomic-powered benchmarks. Revenue alerts. Competitive monitoring. (Future — this is the retention product.) |
### The Critical Insight: You're Missing the Passive Phase
Right now Padelnomics only serves Active Looking and Deciding. There's nothing for the person who's 6 months away from being serious. But this person is your future customer, and the Passive phase is where brand loyalty forms.
**Fix: Content marketing that names the struggle before they're ready to plan.**
Three articles to write this month:
1. "Is Padel Still a Good Investment in 2026? The Data Says..." (Passive Looking → captures people googling the question)
2. "How Much Does It Cost to Open a Padel Hall in Germany?" (Active Looking → SEO keyword play, links to calculator)
3. "What Banks Want to See in a Padel Business Plan" (Deciding → positions you as the expert, links to planner)
Each article ends with a CTA to the free calculator. The calculator captures their email. The email sequence nurtures them from Passive → Active → Deciding.
### Demand-Side Pricing Validation
```
WHAT DOES FAILING AT THIS JOB COST THEM?
• Bad investment decision on €200K-2M project = €200K-2M at risk
• Hiring a consultant to build the business plan = €3,000-10,000
• Months of DIY spreadsheet time (100+ hours × €50/hr) = €5,000+
• Bank rejection due to weak business plan = project delayed 3-6 months
WHAT ARE THEY CURRENTLY SPENDING?
• Consultant: €5,000-10,000 (one-time)
• Sportstaettenrechner: €600-1,400/yr
• DIY: €5,000+ in time value
YOUR PRICE SHOULD FEEL LIKE A BARGAIN:
• €39-79/mo for business plan export → 4-10% of consultant cost ✓
• €99-249/mo for builder subscription → 1 closed deal = 100x+ ROI ✓
• €79-199/mo for operator benchmarks → one pricing optimization easily worth 10x ✓
All prices are easily justified on demand side. If anything, you're probably underpricing.
Consider: €99/mo entry (not €39). The customer risking €500K doesn't blink at €99/mo for
decision support. The lower price might actually signal "this isn't serious enough."
```
---
## 5. Crossing the Chasm — Beachhead Strategy
You don't need this framework yet (you're pre-chasm — still finding early adopters), but you need to plan for it now so you don't accidentally build for everyone and delight no one.
### Your Beachhead: Pin 1
**Segment:** Tennis/sports club owners in Germany adding 2-4 outdoor padel courts to their existing facility.
**Why this beachhead?**
| Criterion | Score | Reasoning |
|-----------|-------|-----------|
| Hair on fire? | HIGH | They're seeing padel demand from members NOW. Competitors are adding courts. They're under pressure to act fast or lose members. |
| Small enough to dominate? | YES | ~500-1,000 tennis clubs in Germany are actively considering padel. Manageable for one person. |
| Members talk to each other? | YES | Tennis club owner associations, Deutscher Tennis Bund (DTB), regional sports federations. Strong word-of-mouth networks. |
| Willing to pay premium? | MEDIUM | Club budgets are real but not huge. €39-79/mo is accessible. They understand professional planning tools. |
| Reference for adjacent segments? | YES | A club owner who planned successfully with Padelnomics tells their industry peers, real estate developer friends, and the builder they used. |
### Bowling Pin Sequence
```
PIN 1 (NOW):
Tennis/sports club owners in Germany adding outdoor padel courts
• Easiest to reach (associations, LinkedIn groups, trade shows)
• Smallest investment size (€50-200K typically)
• Fastest decision cycle (club board vote, not investor pitch)
• Already understand sports facility economics
↓ (reference: "My tennis club used this to plan our padel courts")
PIN 2 (MONTHS 6-12):
First-time padel facility entrepreneurs in Germany
• Larger investments (€200K-1M)
• Need financing help (connects to Finance stage)
• Triggered by seeing successful club conversions from Pin 1
↓ (reference: "I used this for my first facility, now expanding")
PIN 3 (MONTHS 12-18):
Multi-facility operators and real estate developers in DACH
• Largest investments (€500K-2M+)
• Enterprise pricing tier
• Need portfolio analytics (connects to Scale stage)
↓ (reference: "The industry standard for padel planning in Europe")
PIN 4 (MONTHS 18-24+):
Padel entrepreneurs across Europe (Spain, France, UK, Nordics, Benelux)
• Geographic expansion using same playbook
• Localized market data per country
• Data moat becomes pan-European — virtually unreplicable
↓
MAINSTREAM:
The default planning and intelligence platform for anyone
building padel courts anywhere in Europe.
```
### Whole Product for Pin 1 (Tennis Club Owners)
What does a tennis club owner need to feel completely served?
```
CORE PRODUCT (what you build):
✅ Financial planner with club-specific defaults (existing facility, adding courts)
✅ Scenario comparison (2 courts vs. 4, outdoor vs. covered)
⬜ Business plan PDF they can present to their club board
MUST-HAVE COMPLEMENTS (orchestrate, don't build):
⬜ 2-3 builder quotes from verified suppliers
⬜ Financing options (leasing for club budgets)
⬜ Simple guide: "How to present this to your club board"
NICE-TO-HAVE (builds loyalty):
⬜ Template: club member survey ("Would you play padel?")
⬜ Case study: "How TC Musterstadt added 4 padel courts"
⬜ Basic market data: "X courts within 30km of your location"
= WHOLE PRODUCT for Pin 1
```
**What you DON'T need for Pin 1:** Full market intelligence dashboard, operator benchmarks, M&A tools, franchise features, AI advisor. Kill those from your mental roadmap for the next 6 months. They're Pin 3/4 features.
---
## 6. RICE Scoring — Feature Prioritization
Scoring every major feature from the 7-stage product vision. Reach = estimated quarterly users affected. Impact = core job centrality (3=massive, 2=high, 1=medium, 0.5=low). Confidence = evidence level. Effort = weeks of solo dev work.
### Tier 1: Build Now (Top RICE)
| # | Feature | Reach | Impact | Conf. | Effort | RICE | Stage |
|---|---------|:-----:|:------:|:-----:|:------:|:----:|-------|
| 1 | **Public free calculator** (no signup, shareable URL, SEO-indexed) | 500 | 3 | 90% | 1 wk | **1,350** | Plan |
| 2 | **"Get Builder Quotes" CTA** in planner results → manual lead forwarding | 100 | 3 | 80% | 0.5 wk | **480** | Build |
| 3 | **Playtomic scraping pipeline** (venues + availability, daily cron) | 300 | 2 | 70% | 2 wk | **210** | Explore |
| 4 | **Open Tabs 1+2** of planner publicly (Assumptions + ROI Summary) | 400 | 2 | 80% | 0.5 wk | **1,280** | Plan |
| 5 | **SEO content: "Cost to open padel hall in Germany"** | 300 | 2 | 70% | 0.5 wk | **840** | Marketing |
### Tier 2: Build Next (Weeks 3-8)
| # | Feature | Reach | Impact | Conf. | Effort | RICE | Stage |
|---|---------|:-----:|:------:|:-----:|:------:|:----:|-------|
| 6 | **Padel Market Map** (interactive, from scraped data) | 400 | 2 | 70% | 3 wk | **187** | Explore |
| 7 | **Business Plan PDF export** (bank-ready, auto-generated) | 100 | 3 | 80% | 3 wk | **80** | Plan |
| 8 | **Builder directory page** (simple profiles, contact flow) | 80 | 2 | 60% | 2 wk | **48** | Build |
| 9 | **Programmatic SEO city pages** (/markets/berlin, /markets/munich) | 300 | 1 | 60% | 2 wk | **90** | Explore |
| 10 | **Email nurture sequence** (calculator → planner → quote request) | 150 | 2 | 50% | 1 wk | **150** | Marketing |
### Tier 3: Build Later (Months 3-6)
| # | Feature | Reach | Impact | Conf. | Effort | RICE | Stage |
|---|---------|:-----:|:------:|:-----:|:------:|:----:|-------|
| 11 | **Location Scorer** (0-100 score for any address) | 200 | 2 | 50% | 3 wk | **67** | Explore |
| 12 | **Market-informed defaults** (pre-fill planner with regional data) | 100 | 2 | 60% | 2 wk | **60** | Plan |
| 13 | **Grant & subsidy database** (Germany first) | 50 | 2 | 50% | 2 wk | **25** | Finance |
| 14 | **Quarterly market report** (State of Padel Q1 2026) | 200 | 1 | 60% | 2 wk | **60** | Explore |
| 15 | **Quote management dashboard** (status tracking for entrepreneurs) | 60 | 1 | 50% | 2 wk | **15** | Build |
### Tier 4: Park (Months 6+, or validate demand first)
| # | Feature | Reach | Impact | Conf. | Effort | RICE | Stage |
|---|---------|:-----:|:------:|:-----:|:------:|:----:|-------|
| 16 | Operator performance dashboard | 30 | 3 | 30% | 6 wk | **4.5** | Operate |
| 17 | Market benchmarking (vs. anonymized peers) | 30 | 2 | 30% | 4 wk | **4.5** | Operate |
| 18 | Pricing optimizer | 20 | 2 | 30% | 4 wk | **3** | Operate |
| 19 | Competitive radar / alerts | 40 | 1 | 30% | 3 wk | **4** | Operate |
| 20 | Expansion planner (multi-site) | 10 | 2 | 20% | 4 wk | **1** | Scale |
| 21 | M&A intelligence | 5 | 2 | 10% | 4 wk | **0.25** | Scale |
| 22 | AI scenario advisor | 50 | 1 | 30% | 4 wk | **3.75** | Plan |
| 23 | Franchise toolkit | 5 | 1 | 10% | 6 wk | **0.08** | Scale |
### The Verdict
**Your next 6 weeks in order:**
| Week | Build | Why |
|------|-------|-----|
| 1 | Open Tabs 1+2 publicly (RICE: 1,280) + "Get Builder Quotes" CTA (RICE: 480) | Instant traffic unlock + first revenue test. Zero new features, just ungating + adding a button. |
| 1-2 | Public free calculator with shareable URLs (RICE: 1,350) | SEO flywheel starts. Every completed calculation is a potential backlink. |
| 2 | SEO article: "Cost to Open a Padel Hall in Germany 2026" (RICE: 840) | Quick content win, links to calculator, tests organic demand |
| 2-3 | Playtomic scraping pipeline (RICE: 210 but strategic value is 10x) | The moat-building starts. Even if RICE is "low," this is THE strategic investment. |
| 3-5 | Padel Market Map using scraped data (RICE: 187) | Visual, shareable, SEO goldmine. Every city gets a page. |
| 5-6 | Business Plan PDF export (RICE: 80, but revenue = high) | First premium feature. Directly monetizable at €39-79/mo. |
**Everything in Tiers 3-4 gets parked.** Don't even think about operator dashboards, AI advisors, or franchise tools until you have 50+ paying customers.
---
## 7. Impact Map — Revenue Focus
Goal: **€3K MRR within 6 months** (ramen profitability in DACH)
```
WHY? WHO? HOW? WHAT?
€3K MRR → Padel Complete a plan → • Public calculator (awareness)
in 6 months entrepreneurs and request quotes • Open planner tabs (conversion)
(DE/AT/CH) through Padelnomics • SEO content (traffic)
• Email capture + nurture
→ Court builders Subscribe to receive → • "Get Quotes" CTA after plan
(10-15 targets) qualified leads • Manual lead forwarding
• Builder partnership pitch
• Tiered subscriptions (month 3+)
→ Repeat visitors Return monthly for → • Market map updates
/ planners market intelligence • Monthly market snapshot email
• New city data pages
• Business plan export (paid)
```
### Revenue Math to €3K MRR
| Revenue Source | Unit Economics | Volume Needed | Timeline |
|---------------|---------------|---------------|----------|
| Builder lead fees | €150/lead avg | 10 leads/mo | Month 2-3 |
| Builder subscriptions | €199/mo avg | 3-5 builders | Month 3-6 |
| Business plan export | €49/mo avg | 15-30 subs | Month 4-6 |
| **Total at month 6** | | | **€2.5-4.5K MRR** |
The most likely path: 3 builders at €199/mo (€597) + 10 leads at €150 (€1,500) + 15 plan subs at €49/mo (€735) = **€2,832 MRR.** That's ramen profitable.
### Behavior Changes Required
| Actor | Current Behavior | Target Behavior | Biggest Barrier | Feature That Fixes It |
|-------|-----------------|-----------------|-----------------|----------------------|
| Entrepreneur | Googles "padel court cost," reads random articles, builds spreadsheet | Finds calculator → completes plan → requests quotes through Padelnomics | Doesn't know Padelnomics exists | SEO content + public calculator |
| Entrepreneur | Asks builder friends directly, skips financial planning | Uses planner BEFORE contacting builders, sends plan with quote request | "I don't need a plan, I just need a builder" | Position planner as prerequisite: "Builders take you more seriously with a financial model" |
| Builder | Gets leads from trade shows, Padelfinder, cold inbound | Subscribes to Padelnomics for qualified leads with financial context | "Why would I pay for leads?" | Free trial period, show lead quality difference (these leads have budgets and timelines) |
| Builder | Treats Padelnomics lead same as cold lead | Responds within 48 hours, provides detailed quote | Low urgency, no accountability | Track response times, show builders their metrics, eventually factor into rankings |
---
## 8. Pretotyping Plan — Validate Before Building
For each major unbuilt feature, the cheapest possible validation test.
### Business Plan PDF Export (€39-79/mo)
**Test: Fake Door**
```
After someone completes a plan, show:
┌─────────────────────────────────────────────┐
│ 📄 Export Bank-Ready Business Plan │
│ │
│ Professional PDF with: │
│ • Executive summary │
│ • Full financial projections │
│ • Market analysis for your location │
│ • Sensitivity analysis │
│ • Funding requirements │
│ │
│ [Download PDF — €49/mo] [One-time €299] │
└─────────────────────────────────────────────┘
If they click → "Launching March 2026. Enter email for 30% early bird."
Track: click rate on export button, email conversion after click.
Success: 10%+ of completed plans click export, 30%+ of those leave email
Failure: <5% click → the PDF isn't the monetization path
Timeline: Add this button in 1 day, measure for 2 weeks
```
### Location Scorer (0-100)
**Test: Mechanical Turk**
```
Landing page: "Enter your target address. Get a Padel Opportunity Score."
User enters address. You manually research:
- Population density (Google)
- Existing courts within 30km (Playtomic data you've scraped)
- Competition density
- Demographics
Email them a simple 1-page PDF score within 24 hours.
Success: 20+ people submit addresses in first week, 3+ ask "how much for more detail?"
Failure: <5 submissions → low demand for this specific tool
Timeline: Build form in 1 day, manually deliver for 2 weeks
```
### Operator Benchmarking Dashboard
**Test: One-Night Stand**
```
Find 3-5 padel venue owners (LinkedIn, Facebook groups).
Offer: "I'll create a free competitive analysis of your venue vs. your market."
Manually pull their Playtomic data + nearby competitors.
Build a 1-page report showing:
- Their estimated utilization vs. area average
- Their pricing vs. competitors
- Number of courts within 30km and growth rate
Deliver via email. Ask: "If I updated this monthly for €99/mo, would you pay?"
Success: 3/5 say "yes" AND ask for the next update before you offer it
Failure: Polite thank-yous but no follow-up → nice-to-have, not must-have
Timeline: Find 5 owners in week 1, deliver reports in week 2
```
### Builder Subscriptions
**Test: Infiltrator**
```
Don't build a subscription product. Instead:
1. Email 10 builders: "I run a padel planning platform. I have entrepreneurs
who've modeled positive ROI and want builder quotes. I'll send you qualified
leads for free for 3 months. Just confirm 48hr response time."
2. Send them real leads from planner users.
3. After month 1, ask: "You've received X leads. Y had budgets over €200K.
Would you pay €199/mo for continued access?"
Success: 3+ builders want to continue AND will pay
Failure: Builders don't respond to leads, or respond but won't pay
Timeline: Start sending leads immediately, conversion conversation at month 1-2
```
### Market Reports
**Test: Pinocchio + Infiltrator**
```
1. Write "State of Padel in Germany — Q1 2026" (even with limited data,
use what you have from scraping + public sources + planner insights)
2. Gate behind email on your site
3. ALSO post on LinkedIn: "Published our first padel market report.
Key finding: [insert most interesting data point]. Full report: [link]"
4. ALSO email to 20 industry contacts (builders, associations, journalists)
Success: 200+ downloads in first month, 5+ people share it, 1+ media citation
Failure: <50 downloads despite promotion → content isn't compelling enough
Timeline: Write in 1 week, promote and measure for 4 weeks
```
---
## Synthesis: The Strategic Narrative
Here's the story all these frameworks tell when combined:
**You've built the hardest part** (the 60+ variable financial planner). Most founders would still be planning. You have a live product that solves a real job. That's your edge.
**But you've built a locked room.** The planner sits behind a signup wall. Nobody can find it via Google. No free tools drive traffic. No content captures people in the Passive Looking phase. You've built a great Deciding-phase tool but have no pipeline feeding it.
**The unlock is ungating + SEO + builder revenue:**
1. **Ungate** Tabs 1+2 + launch free calculator → traffic can now flow in
2. **Content** → SEO articles + market map → captures Active and Passive Lookers
3. **Builder CTA** → monetizes the traffic that already exists through the planner → first revenue
4. **Scraping** → builds the data moat that turns a calculator into an intelligence platform → long-term defensibility
5. **PDF export** → premium feature that monetizes the entrepreneur directly → second revenue stream
**The beachhead is German tennis clubs adding padel courts.** Dominate this niche. Make it so every Tennisverein considering padel hears "use Padelnomics first." Then expand outward.
**The moat is the data.** Every plan created generates inputs. Every scraped venue generates benchmarks. Every builder quote generates pricing intelligence. The more people use the platform, the more valuable it becomes for the next person. This flywheel takes 6-12 months to spin up, but once it does, it's nearly impossible to replicate.
**Revenue trajectory:**
- Month 1-2: €0-500/mo (builder lead fees, testing)
- Month 3-4: €500-1,500/mo (builder subs + lead fees + first paid plan exports)
- Month 5-6: €1,500-3,000/mo (ramen profitable — data moat accelerating)
- Month 7-12: €3,000-8,000/mo (operator subs begin, geographic expansion starts)
- Month 12-24: €8,000-20,000/mo (platform effects, multiple revenue streams compounding)
---
## Decision Log
| Decision | Rationale | Revisit When |
|----------|-----------|-------------|
| Beachhead = German tennis clubs, not greenfield entrepreneurs | Smaller deals but faster cycle, strong word-of-mouth networks, easier to reach via associations | If tennis club conversion rate <2% after 3 months |
| Builder revenue before entrepreneur revenue | Builders pay more per unit, need less volume, validate the marketplace model | If builders refuse to pay after free trial ends |
| Scrape Playtomic before building premium features | Data moat compounds over time — every day you don't scrape is data you'll never have | If Playtomic blocks scraping and you need a new data strategy |
| Don't build operator dashboard for 6+ months | Low reach, low confidence, high effort (RICE = 4.5 vs 1,350 for free calculator) | If 5+ venue owners spontaneously ask for benchmarking |
| Price at €49-99/mo entry, not €19-29/mo | Demand-side pricing says €49 is 1% of consultant cost. Low price signals low quality for a €200K+ decision. | If conversion rate is <1% at €49, test €29 |
| Content-first distribution, paid ads later | Zero budget, SEO compounds, content establishes authority | If organic traffic <500/mo after 3 months of content |
---
## What to Do Monday Morning
Literally your to-do list for this week, in priority order:
1. **Ungate Tabs 1+2** of the planner. Make Assumptions + ROI Summary viewable without signup. Keep the other 4 tabs gated. (2 hours)
2. **Add "Get Builder Quotes" button** in the planner results. When clicked, capture: name, email, location, court count, budget range, timeline. You manually forward these to builders. (3 hours)
3. **Email 5 builders** with the free partnership pitch: "I send you qualified leads who've already modeled positive ROI. No cost for 3 months. Just respond within 48 hours." (1 hour)
4. **Check keyword volumes** for "padel court kosten," "padel court ROI rechner," "padel halle business plan," "padel court bauen kosten" using free tools (Google Keyword Planner, Ubersuggest). Validate SEO assumption. (1 hour)
5. **Start writing** "How Much Does It Cost to Open a Padel Hall in Germany in 2026?" — publish this week, link to calculator at the end. (4 hours)
Everything else can wait. These 5 tasks test your two biggest assumptions (builders will pay + SEO can drive traffic) while costing zero dollars and one week of effort.

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<table class="min-w-full border-collapse text-sm leading-[1.7] whitespace-normal"><thead class="text-left"><tr><th class="text-text-100 border-b-0.5 border-border-300/60 py-2 pr-4 align-top font-bold">Stage</th><th class="text-text-100 border-b-0.5 border-border-300/60 py-2 pr-4 align-top font-bold">Question They Ask</th><th class="text-text-100 border-b-0.5 border-border-300/60 py-2 pr-4 align-top font-bold">Your Product</th><th class="text-text-100 border-b-0.5 border-border-300/60 py-2 pr-4 align-top font-bold">Monetization</th></tr></thead><tbody><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Explore</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"Is padel viable in my area?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Market demand calculator, whitespace analysis</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Free → lead capture</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Plan</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"How many courts? Indoor/outdoor? What will it cost?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">ROI calculator, construction cost estimator</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Builder lead gen (€500-2K/lead)</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Finance</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"How do I fund this?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Financing marketplace, business plan generator</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Financing lead gen / broker fees</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Build</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"Who builds it? What equipment?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Vetted builder marketplace, supplier directory</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Referral commissions</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Launch</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"How do I price? What's my marketing plan?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Pricing benchmarks, launch playbook</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Subscription (€100-300/mo)</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Run</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"How am I performing vs. market?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Benchmarking dashboard, operational KPIs</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Subscription</td></tr><tr><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top"><strong>Scale</strong></td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">"Should I add courts? Open location #2?"</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Expansion analytics, new site scoring</td><td class="border-b-0.5 border-border-300/30 py-2 pr-4 align-top">Premium subscription / advisory</td></tr></tbody></table>

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# Padelnomics — Platform Vision & Research Summary
*February 16, 2026*
---
## What We Set Out To Do
We researched the entire landscape of padel-related online businesses, then zoomed deep into the "calculator → lead gen → supplier revenue" model to understand exactly how it works, who's doing it, what they earn, and how we can build a better, more automated version.
---
## Part 1: The Padel Online Business Landscape
We mapped 35+ international padel digital businesses across 11 categories:
**Dominant players:** Playtomic (booking marketplace, €147M raised, 10M+ users), Padel Nuestro (e-commerce, ~€60M revenue), GameCam (AI video analytics). The market is booming — Playtomic's 2025 report cites 26% increase in club openings, 7,000 new courts built worldwide, and the sport is expected to continue growing at 17%+ annually.
**Key gap identified:** Nobody has built the *intelligence and lead generation layer* for people planning and building padel facilities. Playtomic serves players. Nobody serves the facility builders, planners, and suppliers in a structured, data-driven way.
---
## Part 2: The Calculator Lead Gen Model — Deep Dive
### Two sites doing this today
We identified only two independent platforms worldwide running the "free calculator → email capture → supplier connection" playbook:
**Sportstättenrechner (sportstaettenrechner.de)** — Germany, founded August 2016 by Jan Prümper in Cologne. 18,400 unique users/month, 90+ calculators, 140+ SEO articles, covers all sports facility types. Revenue from tiered supplier directory (Basic €600/yr, Business €1,400/yr, Premium on request) plus manual lead forwarding ("Angebotsservice") to paying suppliers.
**Sports Venue Calculator (sportsvenuecalculator.com)** — USA, founded May 2021 by the same team (Jan + co-founders Antti and Tommi). 40,000+ users/month, 1,000+ calculator requests/month, 300,000+ project owners reached in past 12 months. Higher pricing: Premium Listing from $500/yr, Marketing Booster from $14,800/yr, Unfair Advantage from $24,000/yr (full lead forwarding with contact details).
### Same operation, confirmed
Both sites are run by the same people. Jan Prümper is the sole owner listed in every Impressum. US entity: Calculator Group LLC, Sheridan, Wyoming. The co-founders (Antti: marketing/sales; Tommi: former pro athlete/fighter pilot, sales) handle the international side.
### Jan's full empire — 8 sites, same WordPress template
We found every site in the network, all running the identical playbook:
| Site | Niche | Founded |
|---|---|---|
| sportstaettenrechner.de | Sports facility construction (DE) | Aug 2016 |
| sportsvenuecalculator.com | Sports facility construction (US) | May 2021 |
| event-rechner.de | Event planning costs (DE) | Jul 2018 |
| sportstaetten-finanzierung.de | Sports facility crowdfunding (DE) | ~2019 |
| spielplatzrechner.de | Playground construction costs (DE) | ~2020 |
| swimmingpool-rechner.de | Swimming pool costs (DE) | ~2021 |
| sportnetzwerk-fsb.de | FSB trade show networking (DE) | ~2019 |
| directory.sportsvenuecalculator.com | US supplier directory | ~2023 |
All share the same Impressum, same address, same tax ID (USt-ID: DE305156863), same WordPress CMS (confirmed via `wp-content` in source code). He literally copy-pastes the same WP site into new niches, swaps the content, and lets SEO do the work.
### Revenue estimate for the entire operation
| Revenue stream | Estimated annual |
|---|---|
| SVC US — Unfair Advantage tier (~10 clients × $24K+) | $240K–$290K |
| SVC US — Marketing Booster (~15 × $14.8K) | ~$220K |
| SVC US — Premium Listings (~15 × $500) | ~$8K |
| Sportstättenrechner DE — supplier directory (~25 × ~€5K avg) | ~€125K |
| Event-rechner DE | €20K–€40K |
| Spielplatzrechner DE (JV) | €10K–€30K |
| Swimmingpool-rechner DE | €5K–€15K |
| SPORTNETZWERK.FSB trade show sponsorships | €30K–€60K |
| **Total estimated** | **~€500K–€750K/yr (€40K–€60K MRR)** |
Almost pure margin — WordPress hosting costs nothing, content is written once and compounds via SEO, team is only 3 founders.
### The current lead process (manual)
1. Someone googles "padel court cost" → lands on calculator page
2. Fills in project specs (courts, indoor/outdoor, surface type, location)
3. Email gate — must enter email to see results
4. Gets cost estimate by email + option to "request real quotes"
5. If they opt in: provide phone + address for supplier contact
6. Jan's team manually reviews the inquiry, matches it to 2-3 Premium suppliers, forwards the lead via email
7. Supplier (paying €1,400+/yr) receives warm lead with full project specs
Key stat: Sportstättenrechner forwards 492 inquiries/month to Premium partners. SVC processes 1,000+ calculator requests/month.
### Massive geographic gaps
The sportstaettenrechner model has NOT been replicated in: France, Italy, Netherlands, Sweden, Belgium, Austria, Portugal, UAE/Middle East, Mexico/Latin America, or the UK (properly). These are all major or fast-growing padel markets with zero equivalent platform.
---
## Part 3: How We Make It Better — The Automated Platform
### The problem with Jan's model
It works, but it's manual. One guy in Cologne reading forms and CC'ing suppliers. It doesn't scale, can't handle real-time lead matching, and leaves money on the table because there's no self-serve mechanism for suppliers to buy leads.
### Three proven automated lead models we studied
**Model A — Pay-per-lead (Angi/HomeAdvisor):** Suppliers pay $15–$100 per lead, which gets blasted to 3-5 contractors simultaneously. Massive scale ($1.47B revenue at Angi) but terrible reputation for lead quality. FTC fined HomeAdvisor $7.2M for deceptive lead marketing. Contractors hate paying for shared, often low-quality leads.
**Model B — Credit system (Bark):** Suppliers buy credits upfront, then browse anonymized project briefs and spend credits to unlock contact details. A lead costs 3-20 credits ($5–$36) depending on job value. Suppliers self-select which leads they want — feels fairer. But still complaints about lead quality and credit pricing opacity.
**Model C — Dynamic marketplace (Thumbtack):** Pay-per-lead with no annual fees. Lead prices are dynamic based on job size, location, and competition. More automated matching but suppliers report costs of $50–$75/lead with low conversion rates.
### The RemoteOK upsell playbook (Pieter Levels)
RemoteOK (job board, $3.4M revenue in 2024) pioneered stacking micro-upsells on directory listings. When Levels added upsells like logo display (+$49), yellow highlight (+$49), custom brand color (+$89), sticky post for 1 week (+$99) or 1 month (+$299), average price paid jumped from $310 to $484 overnight — a 25% revenue increase.
Key psychological tricks: options come pre-selected (loss aversion — unselecting feels like losing an advantage), each upsell shows a "X% more views" counter to make the ROI tangible, and pricing is dynamic based on demand.
---
## Part 4: Our Platform Design — Padelnomics
### The hybrid model (four layers)
**Layer 1 — Free directory (supplier acquisition top-of-funnel)**
Any supplier can create a free basic listing: name, description, link. Seeds the directory with content and makes it look active. Zero barrier to entry.
**Layer 2 — RemoteOK-style upsells (predictable MRR)**
Self-serve, stackable visibility upgrades:
| Upsell | Price | Impact |
|---|---|---|
| Show company logo | €29/mo | +40% more clicks |
| Highlight listing (yellow) | €39/mo | +65% more views |
| Custom brand color | €59/mo | +80% brand recognition |
| Verified badge ✓ | €49/mo | +55% more inquiries |
| Sticky top 1 week | €79 one-time | 2× more views |
| Sticky top 1 month | €199 one-time | 6× more views |
| Featured in newsletter | €99/mo | +120 targeted impressions/wk |
| Lead feed access | €199/mo | Direct customer contact |
Pre-select the "recommended" package (logo + highlight + verified + lead access = €316/mo) so suppliers have to actively uncheck items to go cheaper.
**Layer 3 — Lead marketplace (credit-based, self-serve)**
When someone completes a padel court calculator, their project specs become an anonymized brief in a "lead feed" visible to paying suppliers. Example brief: *"Indoor padel center, 6 courts, Lower Saxony, budget €400K–€600K, timeline Q3 2026."*
Suppliers browse the feed, see project specs, heat ratings (hot/warm/cool based on timeline and completeness), and how many other suppliers have already unlocked each lead. They spend credits to unlock contact details. Credit cost scales dynamically by project value — a 2-court residential project costs 8 credits, a 10-court commercial complex costs 40 credits.
This is dramatically better than Jan's manual email forwarding because: suppliers self-select relevant leads (no wasted matches), the credit system creates a self-serve revenue engine, the anonymized feed creates urgency (seeing "0 other suppliers unlocked this" or "3 already on this"), and it scales infinitely without manual intervention.
**Layer 4 — Premium tier (enterprise, "Unfair Advantage")**
For large suppliers (court manufacturers, national installers) who want everything: all leads auto-forwarded (no credit spending), co-branded calculator pages, quarterly market intelligence reports, newsletter sponsorship included. Price on request: €500–€2,000/mo depending on category coverage.
### The prototype we built
We designed an interactive React prototype showing the supplier-facing dashboard with four views:
**Dashboard** — Welcome screen with key stats (profile views, leads unlocked, credit balance, directory rank), a notification banner for new matching leads, and a recent activity feed showing lead alerts, listing views, and newsletter features.
**Lead Feed** — The core innovation. An anonymized project brief feed with heat badges (🔥 Hot / ◐ Warm / ○ Cool), project specs (type, courts, region, budget, timeline), technical requirements as tags, a count of how many other suppliers already unlocked each lead, and a prominent "Unlock Contact — X credits" button. Clicking unlock reveals name, organization, email, and phone. A credit balance is always visible in the top-right with a "Buy More" button.
**My Listing** — Preview of how the supplier's company card appears in the directory, showing active boosts (logo, highlight, verified badge), and performance metrics for the last 30 days (views, clicks, website clicks, contact requests).
**Boost & Upsells** — The RemoteOK-style self-serve upgrade page. All upsells listed as toggle cards with checkboxes, descriptions, prices, and "+X% more views" impact badges. Pre-selected recommended items. A sticky summary sidebar shows the selected plan, monthly cost, and a real-time "view multiplier" that updates as you toggle options (e.g., "4.2× more visibility vs basic listing").
### Technical approach
The whole thing can run lean. WordPress + WooCommerce (for payments/subscriptions) + a directory plugin like ListingPro or a custom post type for the lead feed. The calculator forms capture project specs into a database, anonymize them, and display them in the lead feed. Credit purchases and unlocks are WooCommerce transactions. No fancy CRM, no complex API integrations — just like Levels runs RemoteOK on a single PHP file.
### Why this beats the competition
Sportstättenrechner/SVC proved the model works (1,000+ leads/month, €500K+ revenue). But they're manual, not internationalized, and haven't touched padel-specific intelligence. We take their proven playbook and add: automated self-serve lead matching (no manual forwarding), the RemoteOK upsell stack for predictable MRR, credit-based lead purchases that scale without human intervention, and eventually layer the DaaS market intelligence vision (occupancy data, demand analytics, pricing benchmarks) on top as a premium differentiator nobody else has.
The geographic whitespace is enormous — there's no equivalent platform in France, Italy, Netherlands, Sweden, or Latin America. First mover in any of these markets with a localized calculator + supplier directory captures the entire funnel.
---
## Files Created
| File | Contents |
|---|---|
| `Padel_Online_Business_Landscape.md` | 35+ businesses across 11 categories, detailed analysis |
| `Padel_Lead_Gen_Sites_Analysis.md` | Country-by-country breakdown of calculator/lead gen sites, business models, geographic gaps |
| `supplier-dashboard.jsx` | Interactive React prototype of the supplier portal (dashboard, lead feed, listing preview, upsell page) |
| `Padelnomics_Platform_Summary.md` | This document |

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# Product Ideas & Future Work
## Second Directory: Padel Venue Finder (player-facing)
Current directory = B2B supplier directory (for project owners finding vendors).
Future directory = consumer-facing venue finder (for players finding courts near them).
Inspiration: thepadeldirectory.co.uk runs BOTH:
- `/padel-court-construction` → B2B supplier directory (like our current one)
- `/find-padel-courts` → consumer venue finder with map + filters (court type,
facilities: parking, changing rooms, bar, equipment shop, online booking;
distance radius 5/10/25/50/100 miles; sort by name/court count)
Our B2B directory (suppliers) is already built. The venue finder would be a separate
section — `venues/` — targeting players. Monetisation: venue operators pay a listing
fee (similar to Basic tier for suppliers). Could cross-sell: padel court builders list
in B2B directory, their completed venues list in the venue finder.
Schema additions needed: `venues` table (name, address, lat/lng, court_count,
indoor/outdoor, facilities_json, booking_url, claimed_by), geocoding, map embed.
## Supplier Reviews
- Gate review submission behind verified lead completion (avoid gaming)
- After lead forwarded + 60 days → send entrepreneur an email with 1–5 star + short text form
- Store aggregate on `lead_forwards` or a new `supplier_reviews` table
- Display on directory card; only visible for paid-tier suppliers (Growth/Pro)
## Getting Actual Quotes (closing the loop post-match)
Three options in ascending build effort:
1. **Email only** (current) — supplier emails entrepreneur directly, platform never sees the quote
2. **Quote upload** (low effort, high signal) — prompt supplier to upload PDF quote in dashboard; entrepreneur confirms receipt; platform shows "X quotes received" on their dashboard
3. **In-platform messaging thread** — full messaging between entrepreneur + supplier through padelnomics; data-rich but complex
→ Start with option 2 (upload prompt in dashboard, confirmation from entrepreneur side)
## Claim Verification (currently open to anyone)
Options by friction/reliability:
| Method | Friction | Reliability |
|--------|----------|-------------|
| Email domain must match company website | Low | Medium |
| DNS TXT record | Medium | High |
| Document upload (trade reg, VAT cert) | High | High — manual review |
| Subscription (credit card) alone | Very low | Low |
Recommended path:
- Email domain check as a soft gate (warn but don't block)
- Manual review queue in admin panel for first-time claims (add "mark verified" button to admin user/supplier detail)
- Pro-tier upgrade requires document upload
## Pricing Tier Restructure
| Tier | Name | Price | What it includes |
|------|------|-------|-----------------|
| Free | — | — | Auto-imported unclaimed listing, no contact info |
| New | **Listed** | ~€299/yr (annual) | Verified badge, logo, full description, website link; no leads |
| Current Growth | **Growth** | €149/mo | Everything + 30 lead credits/mo |
| Current Pro | **Pro** | €399/mo | Everything + 100 lead credits/mo; direct quote from listing page |
Annual "Listed" tier = low-friction entry for suppliers who want visibility without monthly credit commitment. Mirrors competitor €600/yr Basic tier.
## Direct Quote from Listing Page (premium feature)
- Currently: "Request Quote" button on supplier detail goes to general wizard (country pre-filled)
- For free/unclaimed suppliers: button is greyed out + popover (implemented 2026-02-19)
- Future premium feature: route quote *directly and exclusively* to that specific supplier
- Make it **Pro-only** as a built-in perk (headline differentiator for Pro upgrade)
- Possibly also available as a paid add-on boost for Growth tier
## Supplier Reviews (implementation sketch)
- New table: `supplier_reviews (id, lead_forward_id, supplier_id, rating INT 1-5, body TEXT, created_at)`
- Email trigger: worker job checks `lead_forwards` created 60+ days ago with no review → enqueue review request email
- Submit endpoint: `POST /suppliers/<id>/review` (tokenised link in email, no login required)
- Display: aggregate on directory card (star rating + count), full list on supplier detail page (Pro only)

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List of quotes they forwarded per category:
Sportstättenrechner
Widdersdorfer Str. 246 | 50825 Köln
+49 221 999681 80
https://www.sportstaettenrechner.de | mail@sportstaettenrechner.de
Name: Maximilian Patternmann
Institution / Organisation: Unternehmen
Name der Organisation: Paddelbaumeister GmbH
Ihre Rolle in der Organisation: CEO
Straße + Hausnummer: Hahnenstrasse 9
PLZ: 50555
Stadt: Köln
Land: Deutschland
Telefon: 16062270893
E-Mail: sneakyninja@byom.de
Nachricht: Hi, bitte schickt mir eure Preise
Ich habe die Datenschutzerklärung gelesen und akzeptiert.
Sehr geehrte(r) Maximilian Patternmann ,
vielen Dank für die Nutzung des Sportstättenrechner. Im Folgenden haben wir Ihnen die Kostenschätzung Ihrer Anfrage zusammengestellt.
Bitte beachten Sie folgende Informationen:
Die Auflistung beinhaltet die Summe der Anfragen, die wir im Jahr 2022 an unsere Premium Partner weitergeleitet haben.
Daten & Fakten - Jahr 2022
Durchschnittliche Besucher / Monat: 13.563
Durchschnittlich weitergeleitete Anfragen an Premium Partner / Monat: 348
Ihr Rechner: https://rechner.sportstaettenrechner.de/rechner/anfragen-check
Details Ihrer Anfrage
In welcher Branche ist Ihr Unternehmen aktiv?: Sportplatzbau
Für welche Rubrik möchten Sie eine Übersicht der Anfragen aus 2021 erhalten?: Padel Court Bau
Möchten Sie unsere aktuellen Mediadaten inkl. Informationen zu Leistungen, Preisen und Paketen erhalten?: Ja - bitte Mediadaten 2022 zuschicken
Kostenschätzung
Pos. Leistung / Beschreibung Kosten
Pos. 1: Anzeigetafel/Scoreboard: 68 Anfragen: 1,00 €
Pos. 2: Eisbahnen (Miete/Kauf): 142 Anfragen: 1,00 €
Pos. 3: Freilufthallen: 96 Anfragen: 1,00 €
Pos. 4: Padel Court Bau: 268 Anfragen: 1,00 €
Pos. 5: Neubau/Sanierung Kunstrasenplatz: 487 Anfragen: 1,00 €
Pos. 6: Outdoor-Fitnessgeräte/Calisthenics: 237 Anfragen: 1,00 €
Pos. 7: Prallwände: 54 Anfragen: 1,00 €
Pos. 8: Pumptracks/Skateparks: 330 Anfragen: 1,00 €
Pos. 9: Soccer Courts: 284 Anfragen: 1,00 €
Pos. 10: Sportstättenberegnung: 153 Anfragen: 1,00 €
Pos. 11: Sportstättenbeleuchtung: 473 Anfragen: 1,00 €
Pos. 12: Sporthallenbeleuchtung: 48 Anfragen: 1,00 €
Pos. 13: Sportboden outdoor / Laufbahnen: 226 Anfragen: 1,00 €
Pos. 14: Sportboden indoor / Laufbahnen: 121 Anfragen: 1,00 €
Pos. 15: Sporthallenbau: 105 Anfragen: 1,00 €
Pos. 16: Sportplatzpflege Maschinen: 32 Anfragen: 1,00 €
Pos. 17: Sportgeräte: 59 Anfragen: 1,00 €
Pos. 18: Tennishallenböden: 62 Anfragen: 1,00 €
Pos. 19: Tennisplatzbau: 378 Anfragen: 1,00 €
Pos. 20: Temporäre Sporthallen: 68 Anfragen: 1,00 €
Pos. 21: Traglufthallen: 140 Anfragen: 1,00 €
Pos. 22: Videowalls / LED-Banden: 56 Anfragen: 1,00 €
Pos. 23: Zugangssysteme / Zutrittskontrolle: 38 Anfragen: 1,00 €
Zusammenfassung
Summe netto 23,00 €
Summe brutto 23,00 €