diff --git a/data/content/articles/padel-hall-build-guide-en.md b/data/content/articles/padel-hall-build-guide-en.md
index 4f7d7a7..1235b86 100644
--- a/data/content/articles/padel-hall-build-guide-en.md
+++ b/data/content/articles/padel-hall-build-guide-en.md
@@ -31,7 +31,7 @@ Steps 1–5        Steps 6–11       Steps 12–16       Steps 17–20     Step
 
 ## Phase 1: Feasibility and Concept (Months 1–3)
 
-This is the most important phase and the one where projects most often go wrong in one of two directions: either stopping too early because the first obstacle looks daunting, or moving too fast because enthusiasm outpaces analysis. Rigorous work here prevents expensive corrections later.
+This is the most important phase — and where projects most often go wrong in one of two directions: stopping too early because the first obstacle looks daunting, or moving too fast because enthusiasm outpaces analysis. Rigorous work here prevents expensive corrections later.
 
 ### Step 1: Market Research
 
@@ -49,7 +49,7 @@ Good market research won't guarantee success, but it will protect you from the m
 
 Your market research should drive your concept. How many courts? Which customer segments — competitive recreational players, club training, corporate wellness, broad community use? What service level — a pure booking facility or a full-concept venue with lounge, bar, pro shop, and coaching program?
 
-Every decision here cascades into investment requirements, operating costs, and revenue potential. Nail this down before moving to site selection.
+Every decision here cascades into investment requirements, operating costs, and revenue potential. Nail the concept before moving to site selection.
 
 ### Step 3: Location Scouting
 
@@ -125,7 +125,7 @@ Approach lenders with your full business plan. Typical capital structure for pad
 - 50–70% debt (bank loan)
 - 30–50% equity (own funds, silent partners, shareholder loans)
 
-What lenders will require: a credible financial model, collateral, your track record, and — almost universally for single-asset leisure facilities — personal guarantees from principal shareholders. See the companion article on investment risks for a full treatment of personal guarantee exposure.
+What lenders will require: a credible financial model, collateral, your track record, and — almost universally for single-asset leisure facilities — personal guarantees from principal shareholders. The companion article on investment risks covers personal guarantee exposure in full.
 
 Investigate public funding programs: development bank loans, regional sports infrastructure grants, and municipal co-investment schemes can reduce either equity requirements or interest burden. This research is worth several hours of your time.
 
@@ -256,6 +256,8 @@ Patterns emerge when you observe padel hall projects across a market over time.
 
 **Projects that succeed long-term** treat all three phases — planning, build, and opening — with equal rigor, and invest early and consistently in community and repeat customers.
 
+Building a padel hall is complex, but it is a solved problem. The failures are nearly always the same failures. So are the successes.
+
 ---
 
 ## Find Builders and Suppliers Through Padelnomics