diff --git a/web/src/padelnomics/admin/pseo_routes.py b/web/src/padelnomics/admin/pseo_routes.py
index 2200930..183684d 100644
--- a/web/src/padelnomics/admin/pseo_routes.py
+++ b/web/src/padelnomics/admin/pseo_routes.py
@@ -169,7 +169,6 @@ async def pseo_generate_gaps(slug: str):
         "template_slug": slug,
         "start_date": date.today().isoformat(),
         "articles_per_day": 500,
-        "limit": 500,
     })
     await flash(
         f"Queued generation for {len(gaps)} missing articles in '{config['name']}'.",
diff --git a/web/src/padelnomics/admin/routes.py b/web/src/padelnomics/admin/routes.py
index 59335be..71fd52b 100644
--- a/web/src/padelnomics/admin/routes.py
+++ b/web/src/padelnomics/admin/routes.py
@@ -1865,7 +1865,7 @@ async def template_preview(slug: str, row_key: str):
 @csrf_protect
 async def template_generate(slug: str):
     """Generate articles from template + DuckDB data."""
-    from ..content import fetch_template_data, load_template
+    from ..content import count_template_data, load_template
 
     try:
         config = load_template(slug)
@@ -1873,8 +1873,7 @@ async def template_generate(slug: str):
         await flash("Template not found.", "error")
         return redirect(url_for("admin.templates"))
 
-    data_rows = await fetch_template_data(config["data_table"], limit=501)
-    row_count = len(data_rows)
+    row_count = await count_template_data(config["data_table"])
 
     if request.method == "POST":
         form = await request.form
@@ -1888,7 +1887,6 @@ async def template_generate(slug: str):
             "template_slug": slug,
             "start_date": start_date.isoformat(),
             "articles_per_day": articles_per_day,
-            "limit": 500,
         })
         await flash(
             f"Article generation queued for '{config['name']}'. "
@@ -1923,7 +1921,6 @@ async def template_regenerate(slug: str):
         "template_slug": slug,
         "start_date": date.today().isoformat(),
         "articles_per_day": 500,
-        "limit": 500,
     })
     await flash("Regeneration queued. The worker will process it in the background.", "success")
     return redirect(url_for("admin.template_detail", slug=slug))
@@ -2729,7 +2726,6 @@ async def rebuild_all():
             "template_slug": t["slug"],
             "start_date": date.today().isoformat(),
             "articles_per_day": 500,
-            "limit": 500,
         })
 
     # Manual articles still need inline rebuild
diff --git a/web/src/padelnomics/content/__init__.py b/web/src/padelnomics/content/__init__.py
index 2c16f8c..49d3e5c 100644
--- a/web/src/padelnomics/content/__init__.py
+++ b/web/src/padelnomics/content/__init__.py
@@ -123,17 +123,19 @@ async def get_table_columns(data_table: str) -> list[dict]:
 async def fetch_template_data(
     data_table: str,
     order_by: str | None = None,
-    limit: int = 500,
+    limit: int = 0,
 ) -> list[dict]:
-    """Fetch all rows from a DuckDB serving table."""
+    """Fetch rows from a DuckDB serving table. limit=0 means all rows."""
     assert "." in data_table, "data_table must be schema-qualified"
     _validate_table_name(data_table)
 
     order_clause = f"ORDER BY {order_by} DESC" if order_by else ""
-    return await fetch_analytics(
-        f"SELECT * FROM {data_table} {order_clause} LIMIT ?",
-        [limit],
-    )
+    if limit:
+        return await fetch_analytics(
+            f"SELECT * FROM {data_table} {order_clause} LIMIT ?",
+            [limit],
+        )
+    return await fetch_analytics(f"SELECT * FROM {data_table} {order_clause}")
 
 
 async def count_template_data(data_table: str) -> int:
@@ -290,7 +292,7 @@ async def generate_articles(
     start_date: date,
     articles_per_day: int,
     *,
-    limit: int = 500,
+    limit: int = 0,
     base_url: str = "https://padelnomics.io",
     task_id: int | None = None,
 ) -> int:
diff --git a/web/src/padelnomics/worker.py b/web/src/padelnomics/worker.py
index 8ef4381..faf4f87 100644
--- a/web/src/padelnomics/worker.py
+++ b/web/src/padelnomics/worker.py
@@ -745,7 +745,7 @@ async def handle_generate_articles(payload: dict) -> None:
     slug = payload["template_slug"]
     start_date = date_cls.fromisoformat(payload["start_date"])
     articles_per_day = payload.get("articles_per_day", 3)
-    limit = payload.get("limit", 500)
+    limit = payload.get("limit", 0)
     task_id = payload.get("_task_id")
 
     count = await generate_articles(