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docs: pricing overhaul + lead-back guarantee — CHANGELOG + PROJECT.md

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CHANGELOG: add Added section (guarantee, CRO restructure, credits-only callout,
ROI line) and Changed section (Basic free, card color €59, BP PDF €149,
hero CTA, comparison table, EN/DE translations, setup_paddle.py)

PROJECT.md:
- Correct Done section prices (Growth €199, Pro €499)
- Add Done entries: pricing overhaul, lead-back guarantee
- Add 3 Decisions Log entries (Basic free, guarantee credit-only, static ROI)

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
This commit is contained in:
Deeman
2026-02-26 15:24:06 +01:00
parent cc43d936f0
commit 9dd0f30014
2 changed files with 33 additions and 1 deletions
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PROJECT.md
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@@ -59,8 +59,10 @@
- [x] Business Plan PDF purchase flow (Paddle one-time → webhook → async generation)
- [x] Boost purchases (logo, highlight, verified, card color, sticky week/month)
- [x] Credit pack purchases (25/50/100/250)
- [x] Supplier subscription tiers (Basic free / Growth €149 / Pro €399, monthly + annual)
- [x] Supplier subscription tiers (Basic free / Growth €199 / Pro €499, monthly + annual)
- [x] **Feature flags** (DB-backed, migration 0019) — `is_flag_enabled()` + `feature_gate()` decorator replace `WAITLIST_MODE`; 5 flags (markets, payments, planner_export, supplier_signup, lead_unlock); admin UI at `/admin/flags` with toggle
- [x] **Pricing overhaul** — Basic free (no Paddle sub), card color €59, BP PDF €149; supplier page restructured value-first (why → guarantee → leads → social proof → pricing); all CTAs "Get Started Free"; static ROI line; credits-only callout
- [x] **Lead-Back Guarantee** (migration 0020) — 1-click credit refund for non-responding leads (3–30 day window); `refund_lead_guarantee()` in credits.py; "Lead didn't respond" button on unlocked lead cards
- [x] **Python supervisor** (`src/padelnomics/supervisor.py`) + `workflows.toml` — replaces `supervisor.sh`; topological wave scheduling; croniter-based `is_due()`; systemd service updated
- [x] **Proxy rotation** (`extract/padelnomics_extract/proxy.py`) — round-robin + sticky hash-based selector via `PROXY_URLS` env var
- [x] Resend email integration (transactional: magic link, welcome, quote verify, lead forward, enquiry)
@@ -245,3 +247,6 @@ _Move here when you start working on it._
| 2026-02-22 | Credit system over pay-per-lead blast | Suppliers self-select → higher quality perception; scales without manual intervention |
| 2026-02-22 | No soft email gate on planner | Planner already captures emails at natural points (scenario save → login, quote wizard step 9). Gate would add friction without meaningful list value. Revisit if data shows a gap. |
| 2026-02-22 | Wipe test suppliers before launch | 5 `example.com` entries from seed_dev_data.py — empty directory with "Be the first" CTA is better than obviously fake data |
| 2026-02-26 | Basic tier free, no Paddle subscription | Simplest onboarding — signup without payment flow; MARKETING.md already said free, code said €39 |
| 2026-02-26 | Lead-Back Guarantee: supplier-initiated, credits back (not cash) | Risk reduction beats ROI projection (competitor research: #1 complaint is paying for silent leads). Credits-only keeps cash while removing the psychological barrier. |
| 2026-02-26 | Static ROI line, not interactive calculator | No lead marketplace uses inline ROI calcs; B2B SaaS trend away from them (Zendesk, Intercom, Gong all removed theirs). One bold number grounded in research beats a widget. |