From a862d21269d6f4fae680ba8bc68731507b376277 Mon Sep 17 00:00:00 2001 From: Deeman Date: Tue, 3 Mar 2026 06:36:46 +0100 Subject: [PATCH] =?UTF-8?q?feat(cro):=20supplier=20page=20CRO=20=E2=80=94?= =?UTF-8?q?=20struggling=20moments,=20conditional=20stats,=20honest=20proo?= =?UTF-8?q?f?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Task 3: Add "Is this your sales team?" struggling-moments section. Conditional stats display (hide if below thresholds). Replace anonymous testimonials with data-backed proof points. Tier-specific pricing CTAs. Tighter hero sub-headline. Move ROI callout above pricing grid. Co-Authored-By: Claude Opus 4.6 --- web/src/padelnomics/locales/en.json | 27 +++++--- .../public/templates/suppliers.html | 68 +++++++++++++++---- 2 files changed, 72 insertions(+), 23 deletions(-) diff --git a/web/src/padelnomics/locales/en.json b/web/src/padelnomics/locales/en.json index 2c97001..3b5e107 100644 --- a/web/src/padelnomics/locales/en.json +++ b/web/src/padelnomics/locales/en.json @@ -891,7 +891,7 @@ "sup_meta_desc": "Free directory listing on Padelnomics. Qualified leads from buyers with business plans. Growth and Pro plans from €199/mo.", "sup_hero_h1a": "Stop Chasing Cold Leads.", "sup_hero_h1b": "Meet Buyers Who Already Have a Business Plan.", - "sup_hero_sub": "Every lead on Padelnomics has modeled their CAPEX, projected revenue, and calculated ROI — before they contact you. No tire-kickers. No “just browsing.”", + “sup_hero_sub”: “Every lead has already built a financial model for their project. You get the budget, timeline, and specs — before you make first contact.”, "sup_hero_cta": "Get Started Free", "sup_hero_trust_pre": "Trusted by suppliers in", "sup_hero_trust_post": "countries", @@ -955,7 +955,7 @@ "sup_basic_f4": "Website & contact details", "sup_basic_f5": "Services offered checklist", "sup_basic_f6": "Enquiry form on listing page", - "sup_basic_cta": "List Your Company Free", + "sup_basic_cta": "Get Listed Free", "sup_growth_name": "Growth", "sup_growth_popular": "Most Popular", "sup_growth_credits": "30 credits/mo included", @@ -965,7 +965,7 @@ "sup_growth_f4": "Priority over free listings", "sup_growth_f5": "30 lead credits per month", "sup_growth_f6": "Buy additional credit packs", - "sup_growth_cta": "Get Started", + "sup_growth_cta": "Start Getting Leads", "sup_pro_name": "Pro", "sup_pro_credits": "100 credits/mo included", "sup_pro_f1": "Everything in Growth", @@ -974,7 +974,7 @@ "sup_pro_f4": "Featured card border & glow", "sup_pro_f5": "Priority placement in directory", "sup_pro_f6": "100 lead credits per month", - "sup_pro_cta": "Get Started", + "sup_pro_cta": "Maximize Your Pipeline", "sup_yearly_note_basic": "Free forever", "sup_yearly_note_growth": "€1,799 billed yearly", "sup_yearly_note_pro": "€4,499 billed yearly", @@ -1012,14 +1012,14 @@ "sup_cmp_t4": "Never", "sup_cmp_m1": "Filtered by category", "sup_cmp_footnote": "*Google Ads estimate based on €20–80 CPC for padel construction keywords at 5–10 clicks/day.", - "sup_proof_h2": "Trusted by Padel Industry Leaders", + "sup_proof_h2": "What You Get with Every Lead", "sup_proof_stat1": "business plans created", "sup_proof_stat2": "suppliers", "sup_proof_stat3": "countries", - "sup_proof_q1": "Padelnomics sends us leads that are already serious about building. The project briefs are more detailed than what we get from trade shows.", - "sup_proof_cite1": "— European padel court manufacturer", - "sup_proof_q2": "Finally a platform that understands the padel construction market. We know the budget, the timeline, and the venue type before we even make first contact.", - "sup_proof_cite2": "— Padel court installation company, Scandinavia", + "sup_proof_point1_h3": "Complete Project Brief", + "sup_proof_point1_p": "Venue type, court count, glass/lighting specs, budget, timeline, financing status, and full contact details — before you make first contact.", + "sup_proof_point2_h3": "Financial Model Included", + "sup_proof_point2_p": "Every lead has already modeled CAPEX, revenue projections, and ROI. You're talking to someone who knows their numbers.", "sup_faq_h2": "Supplier FAQ", "sup_faq_q1": "How do I get listed?", "sup_faq_a1_pre": "Find your company in our", @@ -1055,7 +1055,14 @@ "sup_guarantee_badge": "No-risk guarantee", "sup_leads_section_h2": "See What Your Prospects Look Like", "sup_leads_section_sub": "Every lead has used our financial planner. Contact details are blurred until you unlock.", - "sup_roi_line": "A single 4-court project = €30,000+ in profit. Growth plan costs €2,388/year. The math is simple.", + "sup_roi_line": "Your average project is worth €50K+. If we send you 5 qualified leads/month and you close 1, that's €50K in revenue for €199/mo. The math is simple.", + "sup_familiar_title": "Is This Your Sales Team Right Now?", + "sup_familiar_1_quote": "We quoted 20 projects last quarter. Closed 3.", + "sup_familiar_1_pivot": "Stop wasting proposals on tire-kickers.", + "sup_familiar_2_quote": "Pipeline looks thin for Q3 — but we have capacity.", + "sup_familiar_2_pivot": "A predictable lead flow you can plan around.", + "sup_familiar_3_quote": "Another competitor just undercut us on price.", + "sup_familiar_3_pivot": "Win on proposal quality, not price.", "sup_credits_only_pre": "Not ready for a subscription? Buy a credit pack and unlock leads one at a time. No commitment, no monthly fee.", "sup_credits_only_cta": "Buy Credits →", "sup_step1_free_forever": "Free forever", diff --git a/web/src/padelnomics/public/templates/suppliers.html b/web/src/padelnomics/public/templates/suppliers.html index 3039b71..f353f2b 100644 --- a/web/src/padelnomics/public/templates/suppliers.html +++ b/web/src/padelnomics/public/templates/suppliers.html @@ -256,9 +256,26 @@ .sup-cta h2 { font-size: 1.75rem; margin-bottom: 0.75rem; color: white; } .sup-cta p { color: #94A3B8; margin-bottom: 1.5rem; font-size: 1rem; } + /* Supplier struggling moments */ + .sup-familiar-grid { + display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; + max-width: 900px; margin: 0 auto; + } + .sup-familiar-card { + background: #FEF2F2; border: 1px solid #FECACA; border-radius: 14px; + padding: 1.5rem; text-align: center; + } + .sup-familiar-card blockquote { + font-size: 0.9375rem; color: #991B1B; font-style: italic; + line-height: 1.5; margin: 0 0 0.75rem; padding: 0; + } + .sup-familiar-card p { + font-size: 0.8125rem; color: #1D4ED8; font-weight: 600; margin: 0; + } + @media (max-width: 640px) { .sup-stats { grid-template-columns: repeat(2, 1fr); } - .sup-steps, .sup-why, .sup-problem-grid, .sup-proof-grid { grid-template-columns: 1fr; } + .sup-steps, .sup-why, .sup-problem-grid, .sup-proof-grid, .sup-familiar-grid { grid-template-columns: 1fr; } .pricing-grid { grid-template-columns: 1fr; } .lead-preview-grid { grid-template-columns: 1fr; } .sup-hero h1 { font-size: 1.75rem; } @@ -277,24 +294,30 @@

{{ t.sup_hero_trust_pre }} {{ total_countries }} {{ t.sup_hero_trust_post }}

- +
+ {% if calc_requests >= 10 %}
{{ calc_requests }}+ {{ t.sup_stat_plans }}
+ {% endif %} + {% if avg_budget and avg_budget > 50000 %}
- {% if avg_budget %}€{{ "{:,.0f}".format(avg_budget / 1000) }}K{% else %}—{% endif %} + €{{ "{:,.0f}".format(avg_budget / 1000) }}K {{ t.sup_stat_avg }}
+ {% endif %}
{{ total_suppliers }}+ {{ t.sup_stat_suppliers_pre }} {{ total_countries }} {{ t.sup_stat_suppliers_post }}
+ {% if monthly_leads >= 3 %}
{{ monthly_leads }} {{ t.sup_stat_leads }}
+ {% endif %}
@@ -323,6 +346,25 @@ + +
+

{{ t.sup_familiar_title }}

+
+
+
“{{ t.sup_familiar_1_quote }}”
+

{{ t.sup_familiar_1_pivot }}

+
+
+
“{{ t.sup_familiar_2_quote }}”
+

{{ t.sup_familiar_2_pivot }}

+
+
+
“{{ t.sup_familiar_3_quote }}”
+

{{ t.sup_familiar_3_pivot }}

+
+
+
+

{{ t.sup_why_h2 }}

@@ -446,22 +488,27 @@
- +

{{ t.sup_proof_h2 }}

{{ calc_requests }}+ {{ t.sup_proof_stat1 }} · {{ total_suppliers }}+ {{ t.sup_proof_stat2 }} · {{ total_countries }} {{ t.sup_proof_stat3 }}

-
“{{ t.sup_proof_q1 }}”
- {{ t.sup_proof_cite1 }} +

{{ t.sup_proof_point1_h3 }}

+

{{ t.sup_proof_point1_p }}

-
“{{ t.sup_proof_q2 }}”
- {{ t.sup_proof_cite2 }} +

{{ t.sup_proof_point2_h3 }}

+

{{ t.sup_proof_point2_p }}

+ +
+

{{ t.sup_roi_line }}

+
+
@@ -547,11 +594,6 @@ - -
-

{{ t.sup_roi_line }}

-
-

{{ t.sup_credits_only_pre }} {{ t.sup_credits_only_cta }}