merge: pricing-overhaul — Basic free, card color €59, BP PDF €149, supplier page CRO, lead-back guarantee

CHANGELOG.md

@@ -151,6 +151,19 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.1.0/).
   2. Worker count auto-detected from proxy count (drops `EXTRACT_WORKERS`).
   3. True crash resumption via `.partial.jsonl` sidecar: progress flushed every 50 venues,
      resume skips already-fetched venues and merges prior results into the final file.
+- **Lead-Back Guarantee** — suppliers can claim credits back for non-responding leads
+  with one click after 3 business days. Route `POST /suppliers/leads/<id>/guarantee-claim`,
+  `refund_lead_guarantee()` in credits.py, "Lead didn't respond" button on unlocked
+  lead cards (visible 3–30 days after unlock). Migration 0020 adds `guarantee_claimed_at`
+  and `guarantee_contact_method` columns to `lead_forwards`.
+- **Supplier page CRO restructure** — `/suppliers` page reordered to lead with value
+  before pricing (Why Padelnomics → Lead-Back Guarantee → lead preview → social proof
+  → pricing). All CTAs changed from "See Plans & Pricing" to "Get Started Free".
+- **Static ROI line** — one-sentence ROI callout near pricing grounded in
+  `research/padel-hall-economics.md` data (4-court project = €30K+ contractor profit).
+- **Credits-only callout** — below pricing grid: "Not ready for a subscription? Buy
+  a credit pack and unlock leads one at a time."
+
 
 ### Fixed
 - **`datetime.utcnow()` deprecation warnings** — replaced all 94 occurrences
@@ -1197,6 +1210,17 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.1.0/).
 - Pico CSS CDN dependency
 - `custom.css` (replaced by Tailwind `input.css` with `@layer components`)
 - JetBrains Mono font (replaced by self-hosted Commit Mono)
+- **Basic tier is now free** — `supplier_basic` monthly/yearly price → €0. No Paddle
+  subscription required for Basic. Signup wizard shows "Free forever" instead of €39.
+- **Card color boost** — price corrected €19/mo → €59/mo (aligns with MARKETING.md).
+- **Business plan PDF** — price raised €99 → €149 (KfW-ready document supporting
+  €200K+ investment decision).
+- **Hero and final CTA** — links changed from `#pricing` anchor to direct signup URL.
+- **Comparison table** — €1,799/yr annotated with "(yearly plan)" for clarity.
+- **EN+DE translations** — `sup_meta_desc` updated (removed "from €39/mo"); all
+  Basic-tier strings updated to reflect free tier; FAQ updated with guarantee mention.
+- **`setup_paddle.py`** — Basic subscription products commented out (no longer needed);
+  `boost_card_color` 1900 → 5900 cents; `business_plan` 9900 → 14900 cents.
 
 ### Fixed
 - Empty env vars (e.g. `SECRET_KEY=`) now fall back to defaults instead of silently using `""` — fixes 500 on every request when `.env` has blank values

PROJECT.md

@@ -59,8 +59,10 @@
 - [x] Business Plan PDF purchase flow (Paddle one-time → webhook → async generation)
 - [x] Boost purchases (logo, highlight, verified, card color, sticky week/month)
 - [x] Credit pack purchases (25/50/100/250)
-- [x] Supplier subscription tiers (Basic free / Growth €149 / Pro €399, monthly + annual)
+- [x] Supplier subscription tiers (Basic free / Growth €199 / Pro €499, monthly + annual)
 - [x] **Feature flags** (DB-backed, migration 0019) — `is_flag_enabled()` + `feature_gate()` decorator replace `WAITLIST_MODE`; 5 flags (markets, payments, planner_export, supplier_signup, lead_unlock); admin UI at `/admin/flags` with toggle
+- [x] **Pricing overhaul** — Basic free (no Paddle sub), card color €59, BP PDF €149; supplier page restructured value-first (why → guarantee → leads → social proof → pricing); all CTAs "Get Started Free"; static ROI line; credits-only callout
+- [x] **Lead-Back Guarantee** (migration 0020) — 1-click credit refund for non-responding leads (3–30 day window); `refund_lead_guarantee()` in credits.py; "Lead didn't respond" button on unlocked lead cards
 - [x] **Python supervisor** (`src/padelnomics/supervisor.py`) + `workflows.toml` — replaces `supervisor.sh`; topological wave scheduling; croniter-based `is_due()`; systemd service updated
 - [x] **Proxy rotation** (`extract/padelnomics_extract/proxy.py`) — round-robin + sticky hash-based selector via `PROXY_URLS` env var
 - [x] Resend email integration (transactional: magic link, welcome, quote verify, lead forward, enquiry)
@@ -266,3 +268,6 @@
 | 2026-02-22 | No soft email gate on planner | Planner already captures emails at natural points (scenario save → login, quote wizard step 9). Gate would add friction without meaningful list value. Revisit if data shows a gap. |
 | 2026-02-22 | Wipe test suppliers before launch | 5 `example.com` entries from seed_dev_data.py — empty directory with "Be the first" CTA is better than obviously fake data |
 | 2026-02-24 | Split market score into two branded scores | Marktreife-Score (existing market maturity, cities with ≥1 venue) vs Marktpotenzial-Score (greenfield opportunity, all GeoNames locations globally). SERP analysis confirmed zero competition for hyperlocal Gemeinde-level market intelligence pages. |
+| 2026-02-26 | Basic tier free, no Paddle subscription | Simplest onboarding — signup without payment flow; MARKETING.md already said free, code said €39 |
+| 2026-02-26 | Lead-Back Guarantee: supplier-initiated, credits back (not cash) | Risk reduction beats ROI projection (competitor research: #1 complaint is paying for silent leads). Credits-only keeps cash while removing the psychological barrier. |
+| 2026-02-26 | Static ROI line, not interactive calculator | No lead marketplace uses inline ROI calcs; B2B SaaS trend away from them (Zendesk, Intercom, Gong all removed theirs). One bold number grounded in research beats a widget. |

web/src/padelnomics/credits.py

@@ -5,6 +5,8 @@ All balance mutations go through this module to keep credit_ledger (source of tr
 and suppliers.credit_balance (denormalized cache) in sync within a single transaction.
 """
 
+from datetime import UTC, datetime
+
 from .core import execute, fetch_all, fetch_one, transaction, utcnow_iso
 
 # Credit cost per heat tier
@@ -202,3 +204,92 @@ async def get_ledger(supplier_id: int, limit: int = 50) -> list[dict]:
            ORDER BY cl.created_at DESC, cl.id DESC LIMIT ?""",
         (supplier_id, limit),
     )
+
+
+class GuaranteeAlreadyClaimed(Exception):
+    """Raised when supplier tries to claim guarantee twice for the same lead."""
+
+
+class GuaranteeWindowClosed(Exception):
+    """Raised when the 3-30 day guarantee window has passed."""
+
+
+async def refund_lead_guarantee(
+    supplier_id: int,
+    forward_id: int,
+    contact_method: str,
+) -> int:
+    """Refund credits for a non-responding lead. Returns new balance.
+
+    Preconditions:
+    - forward must exist, belong to supplier_id, status='sent'
+    - guarantee_claimed_at must be NULL (not already claimed)
+    - created_at must be 3–30 days ago (calendar days)
+    - contact_method must be one of: 'email', 'phone', 'both'
+
+    The refund is a ledger credit entry (event_type='guarantee_refund') referencing
+    the forward_id. lead_forwards.status is updated to 'no_response'.
+    We keep the cash — only credits are returned to the supplier balance.
+    """
+    assert contact_method in ("email", "phone", "both"), (
+        f"Invalid contact_method: {contact_method!r}"
+    )
+
+    forward = await fetch_one(
+        "SELECT * FROM lead_forwards WHERE id = ? AND supplier_id = ?",
+        (forward_id, supplier_id),
+    )
+    assert forward is not None, f"Forward {forward_id} not found for supplier {supplier_id}"
+
+    if forward["guarantee_claimed_at"] is not None:
+        raise GuaranteeAlreadyClaimed(
+            f"Guarantee already claimed for forward {forward_id}"
+        )
+
+    # Check 3–30 day window (calendar days)
+    created = datetime.fromisoformat(forward["created_at"].replace("Z", "+00:00"))
+    now = datetime.now(UTC)
+    age_days = (now - created).days
+
+    if age_days < 3 or age_days > 30:
+        raise GuaranteeWindowClosed(
+            f"Guarantee window closed: forward is {age_days} days old (must be 3–30)"
+        )
+
+    refund_amount = forward["credit_cost"]
+    now_iso = datetime.utcnow().isoformat()
+
+    async with transaction() as db:
+        row = await db.execute_fetchall(
+            "SELECT credit_balance FROM suppliers WHERE id = ?", (supplier_id,)
+        )
+        current = row[0][0] if row else 0
+        new_balance = current + refund_amount
+
+        await db.execute(
+            """INSERT INTO credit_ledger
+               (supplier_id, delta, balance_after, event_type, reference_id, note, created_at)
+               VALUES (?, ?, ?, 'guarantee_refund', ?, ?, ?)""",
+            (
+                supplier_id,
+                refund_amount,
+                new_balance,
+                forward_id,
+                f"Lead-back guarantee refund for forward #{forward_id}",
+                now_iso,
+            ),
+        )
+        await db.execute(
+            "UPDATE suppliers SET credit_balance = ? WHERE id = ?",
+            (new_balance, supplier_id),
+        )
+        await db.execute(
+            """UPDATE lead_forwards
+               SET status = 'no_response',
+                   guarantee_claimed_at = ?,
+                   guarantee_contact_method = ?
+               WHERE id = ?""",
+            (now_iso, contact_method, forward_id),
+        )
+
+    return new_balance

web/src/padelnomics/locales/de.json

@@ -888,11 +888,11 @@
   "month_nov": "Nov",
   "month_dec": "Dez",
   "sup_meta_title": "Für Anbieter – Erreiche Padel-Unternehmer",
-  "sup_meta_desc": "Werde auf Padelnomics gelistet. Erreiche Unternehmer, die bereits einen Finanzplan für ihr Padel-Projekt erstellt haben. Basic, Growth und Pro ab €39/Monat.",
+  "sup_meta_desc": "Kostenloser Verzeichniseintrag auf Padelnomics. Qualifizierte Leads von Interessenten mit fertigem Businessplan. Growth- und Pro-Pläne ab €199/Monat.",
   "sup_hero_h1a": "Kein Kaltakquise mehr.",
   "sup_hero_h1b": "Triff Käufer, die bereits einen Businessplan haben.",
   "sup_hero_sub": "Jeder Lead auf Padelnomics hat CAPEX, Umsatz und ROI bereits modelliert – bevor er dich kontaktiert. Keine Zeitverschwender. Kein „ich schau mich nur um.“",
-  "sup_hero_cta": "Pläne & Preise ansehen",
+  "sup_hero_cta": "Kostenlos starten",
   "sup_hero_trust_pre": "Vertrauen von Anbietern in",
   "sup_hero_trust_post": "Ländern",
   "sup_stat_plans": "erstellte Businesspläne",
@@ -932,7 +932,7 @@
   "sup_lead_timeline": "Zeitplan",
   "sup_lead_contact": "Kontakt",
   "sup_leads_unlock_pre": "Vollständige Kontaktdaten und Projektspezifikationen mit Credits freischalten.",
-  "sup_leads_unlock_cta": "Jetzt starten →",
+  "sup_leads_unlock_cta": "Leads freischalten →",
   "sup_leads_example": "Dies sind Beispiel-Leads. Echte Leads erscheinen, sobald Unternehmer Angebotsanfragen einreichen.",
   "sup_why_h2": "Warum Padelnomics-Leads anders sind",
   "sup_why_sub": "Jeder Lead hat bereits ein Finanzmodell für sein Projekt erstellt.",
@@ -948,14 +948,14 @@
   "sup_billing_yearly": "Jährlich",
   "sup_billing_save": "Bis zu 26% sparen",
   "sup_basic_name": "Basic",
-  "sup_basic_dir": "Verzeichniseintrag",
+  "sup_basic_dir": "Dauerhaft kostenlos",
   "sup_basic_f1": "Verifiziert ✓ Badge",
   "sup_basic_f2": "Firmenlogo",
   "sup_basic_f3": "Vollständige Beschreibung & Slogan",
   "sup_basic_f4": "Website & Kontaktdaten",
   "sup_basic_f5": "Checkliste der angebotenen Leistungen",
   "sup_basic_f6": "Kontaktformular auf der Listing-Seite",
-  "sup_basic_cta": "Jetzt listen",
+  "sup_basic_cta": "Unternehmen kostenlos eintragen",
   "sup_growth_name": "Growth",
   "sup_growth_popular": "Beliebtester Plan",
   "sup_growth_credits": "30 Credits/Monat inklusive",
@@ -975,11 +975,11 @@
   "sup_pro_f5": "Bevorzugte Platzierung im Verzeichnis",
   "sup_pro_f6": "100 Lead-Credits pro Monat",
   "sup_pro_cta": "Jetzt starten",
-  "sup_yearly_note_basic": "€349 jährlich",
+  "sup_yearly_note_basic": "Dauerhaft kostenlos",
   "sup_yearly_note_growth": "€1.799 jährlich",
   "sup_yearly_note_pro": "€4.499 jährlich",
   "sup_boosts_h3": "Boost Add-Ons",
-  "sup_boosts_sub": "Mit jedem kostenpflichtigen Plan verfügbar. Im Dashboard verwalten.",
+  "sup_boosts_sub": "Für jeden Plan verfügbar. Im Dashboard verwalten. Kartenfarbe ab €59/Monat.",
   "sup_boost_logo": "Logo",
   "sup_boost_highlight": "Hervorhebung",
   "sup_boost_verified": "Verifiziert-Badge",
@@ -1026,13 +1026,13 @@
   "sup_faq_a1_post": "und klicke auf „Ist das Dein Unternehmen?“ Wir prüfen Deine Identität und geben Dir Zugang, um einen Plan auszuwählen und Dein Profil zu aktualisieren.",
   "sup_faq_dir_link": "Verzeichnis",
   "sup_faq_q2": "Wie viel kostet es?",
-  "sup_faq_a2": "Wir bieten drei Pläne an: Basic (€39/Monat) für einen verifizierten Verzeichniseintrag mit Kontaktformular; Growth (€199/Monat, 30 Credits) mit vollem Lead-Zugang und Prioritätsplatzierung; und Pro (€499/Monat, 100 Credits) für maximale Sichtbarkeit und Lead-Volumen. Jährliche Abrechnung spart bis zu 26 % – Basic bei €349/Jahr, Growth bei €1.799/Jahr, Pro bei €4.499/Jahr. Optionale Boost-Add-Ons sind zusätzlich erhältlich.",
+  "sup_faq_a2": "Basic ist kostenlos – verifizierter Verzeichniseintrag mit Kontaktformular, kein Abo nötig. Growth (€199/Monat, 30 Credits) bietet vollen Lead-Zugang und Prioritätsplatzierung. Pro (€499/Monat, 100 Credits) maximiert Sichtbarkeit und Lead-Volumen. Jährliche Abrechnung spart bis zu 25 %: Growth bei €1.799/Jahr, Pro bei €4.499/Jahr. Optionale Boost-Add-Ons sind für jeden Plan verfügbar.",
   "sup_faq_q3": "Was macht Padelnomics-Leads anders als andere Plattformen?",
   "sup_faq_a3": "Jeder Lead auf Padelnomics hat unser Finanzplanungstool genutzt, um sein Projekt zu modellieren – CAPEX, Umsatzprognosen, ROI und Schuldendienstdeckung – bevor er sich meldet. Das bedeutet: sie sind ernst, haben ein realistisches Budget und sind bereit, mit Anbietern zu sprechen. Du bekommst keine Kaltanfragen, sondern vorqualifizierte Projektbriefings.",
   "sup_faq_q4": "Wie sieht der Preisvergleich mit Alternativen aus?",
   "sup_faq_a4": "Eine Messepräsenz kostet €10.000+ pro Veranstaltung und liefert meist nur Browsing-Kontakte. Google Ads für Padel-Baukeywords kosten €20–80 pro Klick – das sind €5.000+/Jahr, bevor du mit einem einzigen Interessenten sprichst. Ein typischer Kaltverzeichniseintrag kostet ~€600/Jahr ohne einen einzigen Lead. Padelnomics Growth bei €1.799/Jahr beinhaltet 30 Lead-Credits pro Monat mit vollständigen Projektbriefings.",
-  "sup_faq_q5": "Wie funktionieren Credits?",
+  "sup_faq_q5": "Wie funktionieren Credits – und was ist die Lead-Back-Garantie?",
-  "sup_faq_a5": "Mit Credits schaltest du die Kontaktdaten von Leads frei. Jeder Plan beinhaltet monatliche Credits (Growth: 30, Pro: 100). Heiße Leads kosten 35 Credits, warme 20 und coole 8. Du kannst jederzeit zusätzliche Credit-Pakete über dein Dashboard kaufen. Ungenutzte Credits werden auf den nächsten Monat übertragen.",
+  "sup_faq_a5": "Credits schalten die Kontaktdaten von Leads frei. Growth enthält 30 Credits/Monat, Pro 100. Heiße Leads kosten 35 Credits, warme 20, coole 8. Credit-Pakete sind auch ohne Abo erhältlich. Ungenutzte Credits werden übertragen. Wenn ein Lead nicht antwortet, klickst du nach 3 Werktagen auf „Lead hat nicht geantwortet“ – die Credits werden sofort zurückgebucht, ohne Support-Ticket.",
   "sup_faq_q6": "Welche Informationen enthalten Leads?",
   "sup_faq_a6": "Jeder Lead enthält: Anlagentyp (innen/außen), Court-Anzahl, Glas- und Beleuchtungsvorlieben, Land und Stadt, Budgetschätzung, Projektphase, Zeitplan, Finanzierungsstatus, Stakeholder-Typ, benötigte Leistungen und vollständige Kontaktdaten.",
   "sup_faq_q7": "Wie werden Leads Anbietern zugeordnet?",
@@ -1560,23 +1560,22 @@
   "bp_lbl_confidential": "Vertraulich",
   "bp_lbl_table_of_contents": "Inhaltsverzeichnis",
 
-
   "email_magic_link_heading": "Bei {app_name} anmelden",
   "email_magic_link_body": "Hier ist dein Anmeldelink. Er läuft in {expiry_minutes} Minuten ab.",
   "email_magic_link_btn": "Anmelden →",
   "email_magic_link_fallback": "Wenn der Button nicht funktioniert, kopiere diese URL in deinen Browser:",
-  "email_magic_link_ignore": "Falls Du das nicht angefordert hast, kannst Du diese E-Mail ignorieren.",
+  "email_magic_link_ignore": "Wenn du das nicht angefordert hast, kannst du diese E-Mail ignorieren.",
   "email_magic_link_subject": "Dein Anmeldelink für {app_name}",
   "email_magic_link_preheader": "Dieser Link läuft in {expiry_minutes} Minuten ab",
   "email_quote_verify_heading": "Bestätige deine E-Mail für Angebote",
   "email_quote_verify_greeting": "Hallo {first_name},",
   "email_quote_verify_body": "Danke für deine Angebotsanfrage. Bestätige deine E-Mail, um deine Anfrage zu aktivieren und dein {app_name}-Konto zu erstellen.",
   "email_quote_verify_project_label": "Dein Projekt:",
-  "email_quote_verify_urgency": "Verifizierte Anfragen werden von unserem Anbieternetzwerk bevorzugt bearbeitet.",
+  "email_quote_verify_urgency": "Verifizierte Anfragen werden von unserem Anbieternetzwerk bevorzugt behandelt.",
   "email_quote_verify_btn": "Bestätigen & Aktivieren →",
   "email_quote_verify_expires": "Dieser Link läuft in 60 Minuten ab.",
   "email_quote_verify_fallback": "Wenn der Button nicht funktioniert, kopiere diese URL in deinen Browser:",
-  "email_quote_verify_ignore": "Falls Du das nicht angefordert hast, kannst Du diese E-Mail ignorieren.",
+  "email_quote_verify_ignore": "Wenn du das nicht angefordert hast, kannst du diese E-Mail ignorieren.",
   "email_quote_verify_subject": "Bestätige deine E-Mail — Anbieter sind bereit für Angebote",
   "email_quote_verify_preheader": "Ein Klick, um deine Angebotsanfrage zu aktivieren",
   "email_quote_verify_preheader_courts": "Ein Klick, um dein {court_count}-Court-Projekt zu aktivieren",
@@ -1588,7 +1587,7 @@
   "email_welcome_link_markets": "Marktdaten — erkunde die Padel-Nachfrage nach Stadt",
   "email_welcome_link_quotes": "Angebote einholen — verbinde dich mit verifizierten Anbietern",
   "email_welcome_btn": "Jetzt planen →",
-  "email_welcome_subject": "Du bist dabei — so fängst Du an",
+  "email_welcome_subject": "Du bist dabei — so fängst du an",
   "email_welcome_preheader": "Dein Padel-Planungstoolkit ist bereit",
   "email_waitlist_supplier_heading": "Du stehst auf der Anbieter-Warteliste",
   "email_waitlist_supplier_body": "Danke für dein Interesse am <strong>{plan_name}</strong>-Plan. Wir bauen eine Plattform, die dich mit qualifizierten Leads von Padel-Unternehmern verbindet, die aktiv Projekte planen.",
@@ -1607,12 +1606,11 @@
   "email_waitlist_general_perk_1": "Frühen Zugang vor dem öffentlichen Launch",
   "email_waitlist_general_perk_2": "Exklusive Launch-Preise",
   "email_waitlist_general_perk_3": "Prioritäts-Onboarding und Support",
-  "email_waitlist_general_outro": "Wir melden uns in Kürze.",
+  "email_waitlist_general_outro": "Wir melden uns bald.",
   "email_waitlist_general_subject": "Du stehst auf der Liste — wir benachrichtigen dich zum Launch",
   "email_waitlist_general_preheader": "Früher Zugang + exklusive Launch-Preise",
   "email_lead_forward_heading": "Neues Projekt-Lead",
-  "email_lead_forward_urgency": "Dieses Lead wurde gerade freigeschaltet. Anbieter, die innerhalb von 24 Stunden antworten, gewinnen das Projekt 3× häufiger.",
+  "email_lead_forward_urgency": "Dieses Lead wurde gerade freigeschaltet. Anbieter, die innerhalb von 24 Stunden antworten, gewinnen das Projekt 3× häufiger.",  "email_lead_forward_section_brief": "Projektbeschreibung",
-  "email_lead_forward_section_brief": "Projektbeschreibung",
   "email_lead_forward_section_contact": "Kontakt",
   "email_lead_forward_lbl_facility": "Anlage",
   "email_lead_forward_lbl_courts": "Plätze",
@@ -1631,15 +1629,15 @@
   "email_lead_forward_preheader_suffix": "Kontaktdaten enthalten",
   "email_lead_matched_heading": "Ein Anbieter möchte dein Projekt besprechen",
   "email_lead_matched_greeting": "Hallo {first_name},",
-  "email_lead_matched_body": "Gute Neuigkeit — ein verifizierter Anbieter wurde mit Deinem Padel-Projekt abgeglichen. Er hat Dein Projektbriefing und Deine Kontaktdaten.",
+  "email_lead_matched_body": "Gute Nachrichten — ein verifizierter Anbieter wurde mit deinem Padel-Projekt abgeglichen. Er hat deine Projektbeschreibung und Kontaktdaten.",
   "email_lead_matched_context": "Du hast eine Angebotsanfrage für eine {facility_type}-Anlage mit {court_count} Plätzen in {country} eingereicht.",
   "email_lead_matched_next_heading": "Was passiert als Nächstes",
-  "email_lead_matched_next_body": "Der Anbieter hat Dein Projektbriefing und Deine Kontaktdaten erhalten. Die meisten Anbieter melden sich innerhalb von 24–48 Stunden per E-Mail oder Telefon.",
+  "email_lead_matched_next_body": "Der Anbieter hat deine Projektbeschreibung und Kontaktdaten erhalten. Die meisten Anbieter melden sich innerhalb von 24–48 Stunden per E-Mail oder Telefon.",
-  "email_lead_matched_tip": "Tipp: Wer schnell auf Anbieter-Kontaktaufnahmen reagiert, erhöht seine Chancen auf wettbewerbsfähige Angebote.",
+  "email_lead_matched_tip": "Tipp: Schnelles Reagieren auf Anbieter-Kontaktaufnahmen erhöht deine Chance auf wettbewerbsfähige Angebote.",
   "email_lead_matched_btn": "Zum Dashboard →",
-  "email_lead_matched_note": "Du erhältst diese Benachrichtigung jedes Mal, wenn ein neuer Anbieter Deine Projektdetails freischaltet.",
+  "email_lead_matched_note": "Du erhältst diese Benachrichtigung jedes Mal, wenn ein neuer Anbieter deine Projektdetails freischaltet.",
   "email_lead_matched_subject": "{first_name}, ein Anbieter möchte dein Projekt besprechen",
-  "email_lead_matched_preheader": "Der Anbieter meldet sich direkt bei Dir — das erwartet Dich",
+  "email_lead_matched_preheader": "Der Anbieter wird sich direkt bei dir melden — das erwartet dich",
   "email_enquiry_heading": "Neue Anfrage von {contact_name}",
   "email_enquiry_body": "Du hast eine neue Anfrage über deinen <strong>{supplier_name}</strong>-Verzeichniseintrag.",
   "email_enquiry_lbl_from": "Von",
@@ -1647,8 +1645,7 @@
   "email_enquiry_respond_fast": "Antworte innerhalb von 24 Stunden für den besten ersten Eindruck.",
   "email_enquiry_reply": "Antworte direkt an <a href=\"mailto:{contact_email}\" style=\"color:#1D4ED8;\">{contact_email}</a>.",
   "email_enquiry_subject": "Neue Anfrage von {contact_name} über deinen Verzeichniseintrag",
-  "email_enquiry_preheader": "Antworte, um mit diesem potenziellen Kunden in Kontakt zu kommen",
+  "email_enquiry_preheader": "Antworte, um mit diesem potenziellen Kunden in Kontakt zu treten",  "email_business_plan_heading": "Dein Businessplan ist fertig",
-  "email_business_plan_heading": "Dein Businessplan ist fertig",
   "email_business_plan_body": "Dein Padel-Businessplan wurde als PDF erstellt und steht zum Download bereit.",
   "email_business_plan_includes": "Dein Plan enthält Investitionsübersicht, Umsatzprognosen und Break-Even-Analyse.",
   "email_business_plan_btn": "PDF herunterladen →",
@@ -1730,5 +1727,26 @@
   "mscore_faq_q6": "Was ist der Unterschied zwischen dem padelnomics Marktreife-Score und dem padelnomics Marktpotenzial-Score?",
   "mscore_faq_a6": "Der padelnomics Marktreife-Score misst, wie etabliert und ausgereift ein bestehender Padel-Markt ist — er gilt nur für Städte mit mindestens einer Anlage. Der padelnomics Marktpotenzial-Score bewertet Investitionschancen in noch unbestellten Märkten und erfasst alle Standorte weltweit. Angebotslücken und unterversorgte Einzugsgebiete fließen positiv ein — auch dort, wo es noch gar keine Anlagen gibt.",
   "mscore_faq_q7": "Warum hat mein Ort einen hohen padelnomics Marktpotenzial-Score, aber keine Padelanlagen?",
-  "mscore_faq_a7": "Genau darum geht es. Ein hoher padelnomics Marktpotenzial-Score signalisiert einen unterversorgten Standort: solide Bevölkerungsbasis, wirtschaftliche Kaufkraft, kein bestehendes Angebot und weite Entfernung zur nächsten Anlage. Das sind genau die Signale, die auf eine Pionierchance hinweisen — kein Zeichen für einen schwachen Markt."
+  "mscore_faq_a7": "Genau darum geht es. Ein hoher padelnomics Marktpotenzial-Score signalisiert einen unterversorgten Standort: solide Bevölkerungsbasis, wirtschaftliche Kaufkraft, kein bestehendes Angebot und weite Entfernung zur nächsten Anlage. Das sind genau die Signale, die auf eine Pionierchance hinweisen — kein Zeichen für einen schwachen Markt.",
-}
+  "sup_cta_btn": "Kostenlos starten",
+  "sup_basic_free_label": "Kostenlos",
+  "sup_pricing_eur_note": "Alle Preise in EUR",
+  "sup_guarantee_h2": "Lead-Back-Garantie",
+  "sup_guarantee_p": "Wenn ein Lead nicht antwortet, Credits per Klick zurückbuchen. Kein Support-Ticket, kein Warten – nach 3 Werktagen einfach im Dashboard auf „Lead hat nicht geantwortet“ klicken.",
+  "sup_guarantee_badge": "Garantie ohne Risiko",
+  "sup_leads_section_h2": "So sehen deine Interessenten aus",
+  "sup_leads_section_sub": "Jeder Lead hat unseren Finanzplaner genutzt. Kontaktdaten werden nach dem Freischalten sichtbar.",
+  "sup_roi_line": "Ein einziges 4-Court-Projekt = <strong>€30.000+ Gewinn</strong>. Growth-Plan: €2.388/Jahr. Die Rechnung ist einfach.",
+  "sup_credits_only_pre": "Noch nicht bereit für ein Abo? Kaufe ein Credit-Paket und schalte Leads einzeln frei. Keine Bindung, keine Monatsgebühr.",
+  "sup_credits_only_cta": "Credits kaufen →",
+  "sup_step1_free_forever": "Dauerhaft kostenlos",
+  "sd_guarantee_btn": "Lead hat nicht geantwortet",
+  "sd_guarantee_contact_label": "Wie hast du versucht, den Lead zu erreichen?",
+  "sd_guarantee_contact_email": "E-Mail",
+  "sd_guarantee_contact_phone": "Telefon",
+  "sd_guarantee_contact_both": "Beides – E-Mail und Telefon",
+  "sd_guarantee_submit": "Credits zurückbuchen",
+  "sd_guarantee_success": "Credits wurden deinem Guthaben gutgeschrieben.",
+  "sd_guarantee_window_error": "Garantiezeitraum abgelaufen (nur 3–30 Tage nach dem Freischalten verfügbar).",
+  "sd_guarantee_already_claimed": "Du hast für diesen Lead bereits eine Rückerstattung beantragt."
+}

web/src/padelnomics/locales/en.json

@@ -888,11 +888,11 @@
   "month_nov": "Nov",
   "month_dec": "Dec",
   "sup_meta_title": "For Suppliers - Reach Padel Entrepreneurs",
-  "sup_meta_desc": "Get listed on Padelnomics. Reach entrepreneurs who've already built a financial model for their padel project. Basic, Growth and Pro plans from €39/mo.",
+  "sup_meta_desc": "Free directory listing on Padelnomics. Qualified leads from buyers with business plans. Growth and Pro plans from €199/mo.",
   "sup_hero_h1a": "Stop Chasing Cold Leads.",
   "sup_hero_h1b": "Meet Buyers Who Already Have a Business Plan.",
   "sup_hero_sub": "Every lead on Padelnomics has modeled their CAPEX, projected revenue, and calculated ROI — before they contact you. No tire-kickers. No “just browsing.”",
-  "sup_hero_cta": "See Plans & Pricing",
+  "sup_hero_cta": "Get Started Free",
   "sup_hero_trust_pre": "Trusted by suppliers in",
   "sup_hero_trust_post": "countries",
   "sup_stat_plans": "Business plans created",
@@ -932,7 +932,7 @@
   "sup_lead_timeline": "Timeline",
   "sup_lead_contact": "Contact",
   "sup_leads_unlock_pre": "Unlock full contact details and project specs with credits.",
-  "sup_leads_unlock_cta": "Get started →",
+  "sup_leads_unlock_cta": "Start Getting Leads",
   "sup_leads_example": "These are example leads. Real leads appear as entrepreneurs submit quote requests.",
   "sup_why_h2": "Why Padelnomics Leads Are Different",
   "sup_why_sub": "Every lead has already built a financial model for their project.",
@@ -948,14 +948,14 @@
   "sup_billing_yearly": "Yearly",
   "sup_billing_save": "Save up to 26%",
   "sup_basic_name": "Basic",
-  "sup_basic_dir": "Directory listing",
+  "sup_basic_dir": "Free forever",
   "sup_basic_f1": "Verified ✓ badge",
   "sup_basic_f2": "Company logo",
   "sup_basic_f3": "Full description & tagline",
   "sup_basic_f4": "Website & contact details",
   "sup_basic_f5": "Services offered checklist",
   "sup_basic_f6": "Enquiry form on listing page",
-  "sup_basic_cta": "Get Listed",
+  "sup_basic_cta": "List Your Company Free",
   "sup_growth_name": "Growth",
   "sup_growth_popular": "Most Popular",
   "sup_growth_credits": "30 credits/mo included",
@@ -975,11 +975,11 @@
   "sup_pro_f5": "Priority placement in directory",
   "sup_pro_f6": "100 lead credits per month",
   "sup_pro_cta": "Get Started",
-  "sup_yearly_note_basic": "€349 billed yearly",
+  "sup_yearly_note_basic": "Free forever",
   "sup_yearly_note_growth": "€1,799 billed yearly",
   "sup_yearly_note_pro": "€4,499 billed yearly",
   "sup_boosts_h3": "Boost Add-Ons",
-  "sup_boosts_sub": "Available with any paid plan. Manage from your dashboard.",
+  "sup_boosts_sub": "Available on any plan. Manage from your dashboard. Card color from €59/mo.",
   "sup_boost_logo": "Logo",
   "sup_boost_highlight": "Highlight",
   "sup_boost_verified": "Verified Badge",
@@ -1026,13 +1026,13 @@
   "sup_faq_a1_post": "and click “Is this your company?” We’ll verify your identity and give you access to choose a plan and upgrade your profile.",
   "sup_faq_dir_link": "directory",
   "sup_faq_q2": "How much does it cost?",
-  "sup_faq_a2": "We offer three plans: Basic (€39/mo) for a verified directory listing with enquiry form; Growth (€199/mo, 30 credits) with full lead access and priority placement; and Pro (€499/mo, 100 credits) for maximum visibility and lead volume. Yearly billing saves up to 26% — Basic at €349/yr, Growth at €1,799/yr, Pro at €4,499/yr. Optional boost add-ons are available on top.",
+  "sup_faq_a2": "Basic is free — a verified directory listing with an enquiry form, no subscription required. Growth (€199/mo, 30 credits) gives full lead access and priority placement. Pro (€499/mo, 100 credits) adds maximum visibility and lead volume. Yearly billing saves up to 25%: Growth at €1,799/yr, Pro at €4,499/yr. Optional boost add-ons are available on any plan.",
   "sup_faq_q3": "What makes Padelnomics leads different from other platforms?",
   "sup_faq_a3": "Every lead on Padelnomics has used our financial planning tool to model their project — CAPEX, revenue projections, ROI, and debt service coverage — before reaching out. This means they’re serious, they have a realistic budget, and they’re ready to talk to suppliers. You’re not getting cold enquiries; you’re getting pre-qualified project briefs.",
   "sup_faq_q4": "How does pricing compare to alternatives?",
   "sup_faq_a4": "A trade show booth costs €10,000+ per event and delivers mostly browsing contacts. Google Ads for padel construction keywords run €20–80 per click — that’s €5,000+/yr before you talk to a single prospect. A typical cold directory listing charges ~€600/yr with no leads at all. Padelnomics Growth at €1,799/yr includes 30 lead credits per month with full project briefs.",
-  "sup_faq_q5": "How do credits work?",
+  "sup_faq_q5": "How do credits work — and what's the Lead-Back Guarantee?",
-  "sup_faq_a5": "Credits are how you unlock lead contact details. Each plan includes monthly credits (Growth: 30, Pro: 100). Hot leads cost 35 credits, warm leads 20, and cool leads 8. You can buy additional credit packs anytime from your dashboard. Unused credits roll over month to month.",
+  "sup_faq_a5": "Credits unlock lead contact details. Growth includes 30 credits/mo; Pro includes 100. Hot leads cost 35 credits, warm leads 20, cool leads 8. You can also buy credit packs without a subscription. Unused credits roll over. If a lead doesn't respond, click \"Lead didn't respond\" on the card after 3 business days and your credits are instantly returned to your balance — no support ticket, no waiting.",
   "sup_faq_q6": "What information do leads include?",
   "sup_faq_a6": "Every lead includes: facility type (indoor/outdoor), court count, glass and lighting preferences, country and city, budget estimate, project phase, timeline, financing status, stakeholder type, services needed, and full contact details.",
   "sup_faq_q7": "How are leads matched to suppliers?",
@@ -1047,6 +1047,27 @@
   "sup_faq_a10_post": "with your company details and we’ll add you to the directory within 48 hours.",
   "sup_cta_h2": "Your Next Client Is Already Building a Business Plan",
   "sup_cta_p": "They’ve modeled the ROI. They know their budget. They’re looking for a supplier like you.",
+  "sup_cta_btn": "Get Started Free",
+  "sup_basic_free_label": "Free",
+  "sup_pricing_eur_note": "All prices in EUR",
+  "sup_guarantee_h2": "Lead-Back Guarantee",
+  "sup_guarantee_p": "If a lead doesn’t respond, claim your credits back with one click. No support tickets, no waiting — just click \"Lead didn’t respond\" in your dashboard after 3 business days.",
+  "sup_guarantee_badge": "No-risk guarantee",
+  "sup_leads_section_h2": "See What Your Prospects Look Like",
+  "sup_leads_section_sub": "Every lead has used our financial planner. Contact details are blurred until you unlock.",
+  "sup_roi_line": "A single 4-court project = <strong>€30,000+ in profit</strong>. Growth plan costs €2,388/year. The math is simple.",
+  "sup_credits_only_pre": "Not ready for a subscription? Buy a credit pack and unlock leads one at a time. No commitment, no monthly fee.",
+  "sup_credits_only_cta": "Buy Credits →",
+  "sup_step1_free_forever": "Free forever",
+  "sd_guarantee_btn": "Lead didn’t respond",
+  "sd_guarantee_contact_label": "How did you try to reach them?",
+  "sd_guarantee_contact_email": "Email",
+  "sd_guarantee_contact_phone": "Phone",
+  "sd_guarantee_contact_both": "Both email and phone",
+  "sd_guarantee_submit": "Claim credits back",
+  "sd_guarantee_success": "Credits returned to your balance.",
+  "sd_guarantee_window_error": "Guarantee window has closed (only available 3–30 days after unlock).",
+  "sd_guarantee_already_claimed": "You’ve already claimed a refund for this lead.",
   "scenario_cta_try_numbers": "Try with your own numbers →",
   "scenario_payback_label": "Payback",
   "scenario_months_unit": "months",
@@ -1731,4 +1752,4 @@
   "mscore_faq_a6": "The padelnomics Marktreife-Score measures how established and mature an existing padel market is — it only applies to cities with at least one venue. The padelnomics Marktpotenzial-Score measures greenfield investment opportunity and covers all locations globally, rewarding supply gaps and underserved catchment areas where no courts exist yet.",
   "mscore_faq_q7": "Why does my town have a high padelnomics Marktpotenzial-Score but no padel courts?",
   "mscore_faq_a7": "That is exactly the point. A high padelnomics Marktpotenzial-Score indicates an underserved location: strong demographics, economic purchasing power, no existing supply, and distance from the nearest court. These are precisely the signals that suggest a greenfield opportunity — not a sign of a weak market."
-}
+}

web/src/padelnomics/migrations/versions/0020_lead_guarantee_columns.py

@@ -0,0 +1,16 @@
+"""Add lead-back guarantee columns to lead_forwards.
+
+guarantee_claimed_at: ISO timestamp when supplier claimed the guarantee refund.
+guarantee_contact_method: how the supplier tried to reach the lead (email/phone/both).
+Status 'no_response' added to lead_forwards.status by convention (no CHECK constraint change
+needed — existing status TEXT column accepts any value).
+"""
+
+
+def up(conn):
+    conn.execute(
+        "ALTER TABLE lead_forwards ADD COLUMN guarantee_claimed_at TEXT"
+    )
+    conn.execute(
+        "ALTER TABLE lead_forwards ADD COLUMN guarantee_contact_method TEXT"
+    )

web/src/padelnomics/planner/templates/export.html

@@ -43,7 +43,7 @@
       <p>{{ t.export_subtitle }}</p>
     </div>
 
-    <div class="exp-price">&euro;99 <span>one-time</span></div>
+    <div class="exp-price">&euro;149 <span>one-time</span></div>
 
     <ul class="exp-features">
       {% for key in ['planner_export_f1','planner_export_f2','planner_export_f3','planner_export_f4','planner_export_f5','planner_export_f6','planner_export_f7','planner_export_f8'] %}

web/src/padelnomics/public/templates/suppliers.html

@@ -44,38 +44,35 @@
     margin-top: 1.5rem; font-weight: 500;
   }
 
-  /* How it works */
+  /* Why section */
-  .sup-steps {
+  .sup-why { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
-    display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem;
+  .sup-why-card {
-    max-width: 800px; margin: 0 auto;
+    border: 1px solid #E2E8F0; border-radius: 14px; padding: 1.25rem;
+    text-align: center; box-shadow: 0 1px 3px rgba(0,0,0,0.04);
   }
-  .sup-step { text-align: center; }
+  .sup-why-card h3 { font-size: 0.9375rem; margin-bottom: 0.25rem; }
-  .sup-step__num {
+  .sup-why-card p { font-size: 0.8125rem; color: #64748B; }
-    display: inline-flex; align-items: center; justify-content: center;
-    width: 48px; height: 48px; border-radius: 50%;
-    background: #EFF6FF; color: #1D4ED8; font-weight: 700; font-size: 1.25rem;
-    margin-bottom: 0.75rem;
-  }
-  .sup-step h3 { font-size: 1rem; margin-bottom: 0.25rem; }
-  .sup-step p { font-size: 0.8125rem; color: #64748B; }
 
-  /* Credit explainer */
+  /* Lead-back guarantee */
-  .credit-explainer {
+  .sup-guarantee {
-    background: #F8FAFC; border: 1px solid #E2E8F0; border-radius: 16px;
+    background: linear-gradient(135deg, #F0FDF4 0%, #ECFDF5 100%);
-    padding: 1.5rem; max-width: 600px; margin: 2rem auto 0;
+    border: 2px solid #16A34A; border-radius: 20px; padding: 2rem;
+    max-width: 680px; margin: 0 auto; text-align: center;
   }
-  .credit-explainer h3 { font-size: 1rem; margin-bottom: 1rem; text-align: center; }
+  .sup-guarantee__icon {
-  .credit-tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0.75rem; }
+    font-size: 2.5rem; margin-bottom: 0.5rem; display: block; line-height: 1;
-  .credit-tier {
+  }
-    text-align: center; padding: 0.75rem; background: white;
+  .sup-guarantee h2 {
-    border: 1px solid #E2E8F0; border-radius: 10px;
+    font-size: 1.375rem; color: #14532D; margin-bottom: 0.5rem; text-align: center;
+  }
+  .sup-guarantee p {
+    color: #166534; font-size: 0.9375rem; line-height: 1.65; max-width: 520px; margin: 0 auto;
+  }
+  .sup-guarantee__badge {
+    display: inline-block; background: #16A34A; color: white; font-size: 0.6875rem;
+    font-weight: 700; padding: 4px 12px; border-radius: 999px; margin-top: 1rem;
+    text-transform: uppercase; letter-spacing: 0.04em;
   }
-  .credit-tier .tier-heat { font-weight: 700; font-size: 0.875rem; margin-bottom: 4px; }
-  .credit-tier .tier-cost { font-size: 1.25rem; font-weight: 800; color: #1D4ED8; }
-  .credit-tier .tier-label { font-size: 0.6875rem; color: #64748B; }
-  .heat-hot { color: #DC2626; }
-  .heat-warm { color: #D97706; }
-  .heat-cool { color: #3B82F6; }
 
   /* Lead preview */
   .sup-lead-preview {
@@ -100,14 +97,39 @@
   .lead-preview-card dd { color: #1E293B; font-weight: 500; margin: 0; }
   .lead-preview-card .lp-blur { color: transparent; text-shadow: 0 0 8px rgba(30,41,59,0.5); user-select: none; }
 
-  /* Why section */
+  /* How it works */
-  .sup-why { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
+  .sup-steps {
-  .sup-why-card {
+    display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem;
-    border: 1px solid #E2E8F0; border-radius: 14px; padding: 1.25rem;
+    max-width: 800px; margin: 0 auto;
-    text-align: center; box-shadow: 0 1px 3px rgba(0,0,0,0.04);
   }
-  .sup-why-card h3 { font-size: 0.9375rem; margin-bottom: 0.25rem; }
+  .sup-step { text-align: center; }
-  .sup-why-card p { font-size: 0.8125rem; color: #64748B; }
+  .sup-step__num {
+    display: inline-flex; align-items: center; justify-content: center;
+    width: 48px; height: 48px; border-radius: 50%;
+    background: #EFF6FF; color: #1D4ED8; font-weight: 700; font-size: 1.25rem;
+    margin-bottom: 0.75rem;
+  }
+  .sup-step h3 { font-size: 1rem; margin-bottom: 0.25rem; }
+  .sup-step p { font-size: 0.8125rem; color: #64748B; }
+
+  /* Social proof */
+  .sup-proof-grid {
+    display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem;
+    max-width: 720px; margin: 0 auto;
+  }
+  .sup-proof-card {
+    background: #F8FAFC; border: 1px solid #E2E8F0; border-radius: 16px;
+    padding: 1.75rem; text-align: left; position: relative;
+  }
+  .sup-proof-card::before {
+    content: "\201C"; font-size: 4rem; color: #DBEAFE; line-height: 1;
+    position: absolute; top: 1rem; left: 1.25rem; font-family: Georgia, serif;
+  }
+  .sup-proof-card blockquote {
+    font-size: 0.9375rem; color: #334155; font-style: italic;
+    line-height: 1.6; margin: 1.5rem 0 0.75rem; padding: 0;
+  }
+  .sup-proof-card cite { font-size: 0.8125rem; color: #94A3B8; font-style: normal; }
 
   /* Billing toggle — CSS-only via radio sibling trick */
   input[name="billing"] { position: absolute; opacity: 0; pointer-events: none; width: 1px; height: 1px; }
@@ -167,6 +189,23 @@
   }
   .pricing-card li::before { content: "\2713"; color: #16A34A; font-weight: 700; flex-shrink: 0; }
   .pricing-card .btn, .pricing-card .btn-outline { width: 100%; text-align: center; margin-top: auto; }
+  .pricing-card__eur-note { font-size: 0.6875rem; color: #94A3B8; text-align: center; margin-top: 0.5rem; }
+
+  /* ROI callout */
+  .sup-roi {
+    background: #0F172A; border-radius: 14px; padding: 1.25rem 2rem;
+    text-align: center; max-width: 720px; margin: 1.75rem auto 0;
+  }
+  .sup-roi p { color: #E2E8F0; font-size: 1rem; font-weight: 600; margin: 0; line-height: 1.5; }
+  .sup-roi strong { color: #34D399; }
+
+  /* Credits-only callout */
+  .sup-credits-only {
+    background: #F8FAFC; border: 1px solid #E2E8F0; border-radius: 14px;
+    padding: 1.25rem 1.5rem; text-align: center; max-width: 640px; margin: 1.5rem auto 0;
+  }
+  .sup-credits-only p { font-size: 0.875rem; color: #475569; margin: 0; }
+  .sup-credits-only a { color: #1D4ED8; font-weight: 600; }
 
   /* Boosts */
   .boost-grid {
@@ -198,25 +237,6 @@
     margin: 0.75rem auto 0; max-width: 560px;
   }
 
-  /* Social proof */
-  .sup-proof-grid {
-    display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem;
-    max-width: 720px; margin: 0 auto;
-  }
-  .sup-proof-card {
-    background: #F8FAFC; border: 1px solid #E2E8F0; border-radius: 16px;
-    padding: 1.75rem; text-align: left; position: relative;
-  }
-  .sup-proof-card::before {
-    content: "\201C"; font-size: 4rem; color: #DBEAFE; line-height: 1;
-    position: absolute; top: 1rem; left: 1.25rem; font-family: Georgia, serif;
-  }
-  .sup-proof-card blockquote {
-    font-size: 0.9375rem; color: #334155; font-style: italic;
-    line-height: 1.6; margin: 1.5rem 0 0.75rem; padding: 0;
-  }
-  .sup-proof-card cite { font-size: 0.8125rem; color: #94A3B8; font-style: normal; }
-
   /* FAQ */
   .sup-faq { max-width: 640px; margin: 0 auto; }
   .sup-faq details { border-bottom: 1px solid #E2E8F0; padding: 1rem 0; }
@@ -240,7 +260,6 @@
     .sup-stats { grid-template-columns: repeat(2, 1fr); }
     .sup-steps, .sup-why, .sup-problem-grid, .sup-proof-grid { grid-template-columns: 1fr; }
     .pricing-grid { grid-template-columns: 1fr; }
-    .credit-tiers { grid-template-columns: 1fr; }
     .lead-preview-grid { grid-template-columns: 1fr; }
     .sup-hero h1 { font-size: 1.75rem; }
   }
@@ -254,7 +273,7 @@
   <div class="sup-hero">
     <h1>{{ t.sup_hero_h1a }}<br>{{ t.sup_hero_h1b }}</h1>
     <p>{{ t.sup_hero_sub }}</p>
-    <a href="#pricing" class="btn">{{ t.sup_hero_cta }}</a>
+    <a href="{{ url_for('suppliers.signup') }}" class="btn">{{ t.sup_hero_cta }}</a>
     <p class="sup-hero__proof">{{ t.sup_hero_trust_pre }} {{ total_countries }} {{ t.sup_hero_trust_post }}</p>
   </div>
 
@@ -304,54 +323,40 @@
     </div>
   </section>
 
-  <!-- How it works -->
+  <!-- Why Padelnomics — moved above lead preview -->
   <section class="sup-section">
-    <h2>{{ t.sup_how_h2 }}</h2>
+    <h2>{{ t.sup_why_h2 }}</h2>
-    <p class="sub">{{ t.sup_how_sub }}</p>
+    <p class="sub">{{ t.sup_why_sub }}</p>
-    <div class="sup-steps">
+    <div class="sup-why">
-      <div class="sup-step">
+      <div class="sup-why-card">
-        <div class="sup-step__num">1</div>
+        <h3>{{ t.sup_why_card1_h3 }}</h3>
-        <h3>{{ t.sup_how_step1_h3 }}</h3>
+        <p>{{ t.sup_why_card1_p }}</p>
-        <p>{{ t.sup_how_step1_p }}</p>
       </div>
-      <div class="sup-step">
+      <div class="sup-why-card">
-        <div class="sup-step__num">2</div>
+        <h3>{{ t.sup_why_card2_h3 }}</h3>
-        <h3>{{ t.sup_how_step2_h3 }}</h3>
+        <p>{{ t.sup_why_card2_p }}</p>
-        <p>{{ t.sup_how_step2_p }}</p>
       </div>
-      <div class="sup-step">
+      <div class="sup-why-card">
-        <div class="sup-step__num">3</div>
+        <h3>{{ t.sup_why_card3_h3 }}</h3>
-        <h3>{{ t.sup_how_step3_h3 }}</h3>
+        <p>{{ t.sup_why_card3_p }}</p>
-        <p>{{ t.sup_how_step3_p }}</p>
       </div>
     </div>
+  </section>
 
-    <!-- Credit explainer -->
+  <!-- Lead-Back Guarantee -->
-    <div class="credit-explainer">
+  <section class="sup-section">
-      <h3>{{ t.sup_credits_h3 }}</h3>
+    <div class="sup-guarantee">
-      <p style="text-align:center;font-size:0.8125rem;color:#64748B;margin-bottom:1rem">
+      <span class="sup-guarantee__icon">&#x1F6E1;&#xFE0F;</span>
-        {{ t.sup_credits_sub }}
+      <h2>{{ t.sup_guarantee_h2 }}</h2>
-      </p>
+      <p>{{ t.sup_guarantee_p }}</p>
-      <div class="credit-tiers">
+      <span class="sup-guarantee__badge">{{ t.sup_guarantee_badge }}</span>
-        <div class="credit-tier">
-          <div class="tier-heat heat-hot">{{ t.sup_credits_hot }}</div>
-          <div class="tier-cost">35</div>
-          <div class="tier-label">{{ t.sup_credits_hot_label }}</div>
-        </div>
-        <div class="credit-tier">
-          <div class="tier-heat heat-warm">{{ t.sup_credits_warm }}</div>
-          <div class="tier-cost">20</div>
-          <div class="tier-label">{{ t.sup_credits_warm_label }}</div>
-        </div>
-        <div class="credit-tier">
-          <div class="tier-heat heat-cool">{{ t.sup_credits_cool }}</div>
-          <div class="tier-cost">8</div>
-          <div class="tier-label">{{ t.sup_credits_cool_label }}</div>
-        </div>
-      </div>
     </div>
+  </section>
 
-    <!-- Live lead preview -->
+  <!-- Live lead preview -->
+  <section class="sup-section">
+    <h2>{{ t.sup_leads_section_h2 }}</h2>
+    <p class="sub">{{ t.sup_leads_section_sub }}</p>
     <div class="sup-lead-preview">
       <h4>{{ t.sup_leads_heading }}</h4>
       {% if preview_leads %}
@@ -376,7 +381,7 @@
       </div>
       <p style="text-align:center;margin-top:1rem;font-size:0.8125rem;color:#64748B">
         {{ t.sup_leads_unlock_pre }}
-        <a href="#pricing" style="color:#1D4ED8;font-weight:600">{{ t.sup_leads_unlock_cta }}</a>
+        <a href="{{ url_for('suppliers.signup') }}" style="color:#1D4ED8;font-weight:600">{{ t.sup_leads_unlock_cta }}</a>
       </p>
       {% else %}
       <div class="lead-preview-grid">
@@ -418,22 +423,41 @@
     </div>
   </section>
 
-  <!-- Why Padelnomics -->
+  <!-- How it works -->
   <section class="sup-section">
-    <h2>{{ t.sup_why_h2 }}</h2>
+    <h2>{{ t.sup_how_h2 }}</h2>
-    <p class="sub">{{ t.sup_why_sub }}</p>
+    <p class="sub">{{ t.sup_how_sub }}</p>
-    <div class="sup-why">
+    <div class="sup-steps">
-      <div class="sup-why-card">
+      <div class="sup-step">
-        <h3>{{ t.sup_why_card1_h3 }}</h3>
+        <div class="sup-step__num">1</div>
-        <p>{{ t.sup_why_card1_p }}</p>
+        <h3>{{ t.sup_how_step1_h3 }}</h3>
+        <p>{{ t.sup_how_step1_p }}</p>
       </div>
-      <div class="sup-why-card">
+      <div class="sup-step">
-        <h3>{{ t.sup_why_card2_h3 }}</h3>
+        <div class="sup-step__num">2</div>
-        <p>{{ t.sup_why_card2_p }}</p>
+        <h3>{{ t.sup_how_step2_h3 }}</h3>
+        <p>{{ t.sup_how_step2_p }}</p>
       </div>
-      <div class="sup-why-card">
+      <div class="sup-step">
-        <h3>{{ t.sup_why_card3_h3 }}</h3>
+        <div class="sup-step__num">3</div>
-        <p>{{ t.sup_why_card3_p }}</p>
+        <h3>{{ t.sup_how_step3_h3 }}</h3>
+        <p>{{ t.sup_how_step3_p }}</p>
+      </div>
+    </div>
+  </section>
+
+  <!-- Social proof — moved before pricing -->
+  <section class="sup-section">
+    <h2>{{ t.sup_proof_h2 }}</h2>
+    <p class="sub">{{ calc_requests }}+ {{ t.sup_proof_stat1 }} &middot; {{ total_suppliers }}+ {{ t.sup_proof_stat2 }} &middot; {{ total_countries }} {{ t.sup_proof_stat3 }}</p>
+    <div class="sup-proof-grid">
+      <div class="sup-proof-card">
+        <blockquote>&ldquo;{{ t.sup_proof_q1 }}&rdquo;</blockquote>
+        <cite>{{ t.sup_proof_cite1 }}</cite>
+      </div>
+      <div class="sup-proof-card">
+        <blockquote>&ldquo;{{ t.sup_proof_q2 }}&rdquo;</blockquote>
+        <cite>{{ t.sup_proof_cite2 }}</cite>
       </div>
     </div>
   </section>
@@ -453,15 +477,14 @@
     </div>
 
     <div class="pricing-grid">
-      <!-- Basic -->
+      <!-- Basic — Free -->
       <div class="pricing-card">
         <h3>{{ t.sup_basic_name }}</h3>
         <div class="price-monthly">
-          <div class="price">&euro;39 <span>/mo</span></div>
+          <div class="price">{{ t.sup_basic_free_label }}</div>
         </div>
         <div class="price-yearly">
-          <div class="price">&euro;29 <span>/mo</span></div>
+          <div class="price">{{ t.sup_basic_free_label }}</div>
-          <span class="yearly-note">{{ t.sup_yearly_note_basic }}</span>
         </div>
         <div class="credits-inc credits-inc--muted">{{ t.sup_basic_dir }}</div>
         <ul>
@@ -473,6 +496,7 @@
           <li>{{ t.sup_basic_f6 }}</li>
         </ul>
         <a href="{{ url_for('suppliers.signup') }}?plan=supplier_basic" class="btn-outline" style="display:block;text-align:center">{{ t.sup_basic_cta }}</a>
+        <p class="pricing-card__eur-note">{{ t.sup_pricing_eur_note }}</p>
       </div>
 
       <!-- Growth -->
@@ -496,6 +520,7 @@
           <li>{{ t.sup_growth_f6 }}</li>
         </ul>
         <a href="{{ url_for('suppliers.signup') }}?plan=supplier_growth" class="btn" style="display:block;text-align:center">{{ t.sup_growth_cta }}</a>
+        <p class="pricing-card__eur-note">{{ t.sup_pricing_eur_note }}</p>
       </div>
 
       <!-- Pro -->
@@ -518,9 +543,20 @@
           <li>{{ t.sup_pro_f6 }}</li>
         </ul>
         <a href="{{ url_for('suppliers.signup') }}?plan=supplier_pro" class="btn-outline" style="display:block;text-align:center">{{ t.sup_pro_cta }}</a>
+        <p class="pricing-card__eur-note">{{ t.sup_pricing_eur_note }}</p>
       </div>
     </div>
 
+    <!-- Static ROI line -->
+    <div class="sup-roi">
+      <p>{{ t.sup_roi_line }}</p>
+    </div>
+
+    <!-- Credits-only callout -->
+    <div class="sup-credits-only">
+      <p>{{ t.sup_credits_only_pre }} <a href="{{ url_for('suppliers.signup') }}?plan=supplier_basic#credits">{{ t.sup_credits_only_cta }}</a></p>
+    </div>
+
     <!-- Boost add-ons -->
     <h3 style="text-align:center;font-size:1rem;margin-top:2rem;margin-bottom:0.25rem">{{ t.sup_boosts_h3 }}</h3>
     <p style="text-align:center;color:#64748B;font-size:0.8125rem;margin-bottom:1rem">{{ t.sup_boosts_sub }}</p>
@@ -543,7 +579,7 @@
       </div>
       <div class="boost-card">
         <strong>{{ t.sup_boost_color }}</strong>
-        <span class="boost-price">&euro;19/mo</span>
+        <span class="boost-price">&euro;59/mo</span>
       </div>
     </div>
   </section>
@@ -566,7 +602,7 @@
         <tbody>
           <tr>
             <td>{{ t.sup_cmp_row1 }}</td>
-            <td class="col-us">&euro;1,799/yr</td>
+            <td class="col-us">&euro;1,799/yr <small style="font-weight:400;font-size:0.6875rem">(yearly plan)</small></td>
             <td>&euro;10,000+/event</td>
             <td>&euro;5,000+/yr*</td>
             <td>&euro;600/yr</td>
@@ -612,22 +648,6 @@
     <p class="comparison-footnote">{{ t.sup_cmp_footnote }}</p>
   </section>
 
-  <!-- Social proof -->
-  <section class="sup-section">
-    <h2>{{ t.sup_proof_h2 }}</h2>
-    <p class="sub">{{ calc_requests }}+ {{ t.sup_proof_stat1 }} &middot; {{ total_suppliers }}+ {{ t.sup_proof_stat2 }} &middot; {{ total_countries }} {{ t.sup_proof_stat3 }}</p>
-    <div class="sup-proof-grid">
-      <div class="sup-proof-card">
-        <blockquote>&ldquo;{{ t.sup_proof_q1 }}&rdquo;</blockquote>
-        <cite>{{ t.sup_proof_cite1 }}</cite>
-      </div>
-      <div class="sup-proof-card">
-        <blockquote>&ldquo;{{ t.sup_proof_q2 }}&rdquo;</blockquote>
-        <cite>{{ t.sup_proof_cite2 }}</cite>
-      </div>
-    </div>
-  </section>
-
   <!-- FAQ -->
   <section class="sup-section">
     <h2>{{ t.sup_faq_h2 }}</h2>
@@ -679,7 +699,7 @@
   <section class="sup-cta">
     <h2>{{ t.sup_cta_h2 }}</h2>
     <p>{{ t.sup_cta_p }}</p>
-    <a href="#pricing" class="btn">{{ t.sup_hero_cta }}</a>
+    <a href="{{ url_for('suppliers.signup') }}" class="btn">{{ t.sup_cta_btn }}</a>
   </section>
 
 </main>

web/src/padelnomics/scripts/setup_paddle.py

@@ -44,23 +44,15 @@ if not PADDLE_API_KEY:
 # Maps our internal key -> product name in Paddle.
 # The name is used to match existing products on sync.
 PRODUCTS = [
-    # Subscriptions — Basic tier (new)
+    # NOTE: Basic tier is free — no Paddle subscription product needed.
-    {
+    # Suppliers select Basic during signup without a payment flow.
-        "key": "supplier_basic_monthly",
+    # These entries are kept as dead/legacy references only; do not create them.
-        "name": "Supplier Basic (Monthly)",
+    # {
-        "price": 3900,
+    #     "key": "supplier_basic_monthly",
-        "currency": CurrencyCode.EUR,
+    #     "name": "Supplier Basic (Monthly)",
-        "interval": "month",
+    #     "price": 0,
-        "billing_type": "subscription",
+    #     ...
-    },
+    # },
-    {
-        "key": "supplier_basic_yearly",
-        "name": "Supplier Basic (Yearly)",
-        "price": 34900,
-        "currency": CurrencyCode.EUR,
-        "interval": "year",
-        "billing_type": "subscription",
-    },
     # Subscriptions — Growth tier (existing monthly + new yearly)
     {
         "key": "supplier_growth",
@@ -123,7 +115,7 @@ PRODUCTS = [
     {
         "key": "boost_card_color",
         "name": "Boost: Custom Card Color",
-        "price": 1900,
+        "price": 5900,
         "currency": CurrencyCode.EUR,
         "interval": "month",
         "billing_type": "subscription",
@@ -176,7 +168,7 @@ PRODUCTS = [
     {
         "key": "business_plan",
         "name": "Padel Business Plan (PDF)",
-        "price": 9900,
+        "price": 14900,
         "currency": CurrencyCode.EUR,
         "billing_type": "one_time",
     },

web/src/padelnomics/suppliers/routes.py

@@ -36,9 +36,9 @@ bp = Blueprint(
 PLAN_FEATURES = {
     "supplier_basic": {
         "name": "Basic",
-        "monthly_price": 39,
+        "monthly_price": 0,
-        "yearly_price": 349,
+        "yearly_price": 0,
-        "yearly_monthly_equivalent": 29,
+        "yearly_monthly_equivalent": 0,
         "monthly_credits": 0,
         "paddle_key_monthly": "supplier_basic_monthly",
         "paddle_key_yearly": "supplier_basic_yearly",
@@ -112,7 +112,7 @@ BOOST_OPTIONS = [
         "key": "boost_card_color",
         "type": "card_color",
         "name_key": "sd_boost_card_color_name",
-        "price": 19,
+        "price": 59,
         "desc_key": "sd_boost_card_color_desc",
     },
 ]
@@ -535,12 +535,15 @@ async def _get_lead_feed_data(supplier, country="", heat="", timeline="", q="",
 
     leads = await fetch_all(
         f"""SELECT lr.*,
-            EXISTS(SELECT 1 FROM lead_forwards lf WHERE lf.lead_id = lr.id AND lf.supplier_id = ?) as is_unlocked,
+            (SELECT lf.id FROM lead_forwards lf WHERE lf.lead_id = lr.id AND lf.supplier_id = ? LIMIT 1) as forward_id,
+            (SELECT lf.created_at FROM lead_forwards lf WHERE lf.lead_id = lr.id AND lf.supplier_id = ? LIMIT 1) as forward_created_at,
+            (SELECT lf.guarantee_claimed_at FROM lead_forwards lf WHERE lf.lead_id = lr.id AND lf.supplier_id = ? LIMIT 1) as guarantee_claimed_at,
+            (SELECT lf.id FROM lead_forwards lf WHERE lf.lead_id = lr.id AND lf.supplier_id = ? LIMIT 1) IS NOT NULL as is_unlocked,
             (SELECT COUNT(*) FROM lead_forwards lf2 WHERE lf2.lead_id = lr.id) as bidder_count
             FROM lead_requests lr
             WHERE {where}
             ORDER BY lr.created_at DESC LIMIT ?""",
-        (supplier["id"], *params),
+        (supplier["id"], supplier["id"], supplier["id"], supplier["id"], *params),
     )
 
     countries = await fetch_all(
@@ -643,6 +646,57 @@ async def unlock_lead(token: str):
         supplier=updated_supplier,
         credit_cost=result["credit_cost"],
         scenario_id=scenario_id,
+        forward_id=result["forward_id"],
+    )
+
+
+@bp.route("/leads/<int:forward_id>/guarantee-claim", methods=["POST"])
+@_lead_tier_required
+@csrf_protect
+async def guarantee_claim(forward_id: int):
+    """Claim lead-back guarantee: return credits for a non-responding lead.
+
+    Validates the 3–30 day window and contact method, then calls
+    credits.refund_lead_guarantee(). Returns an updated lead card partial.
+    """
+    from ..credits import GuaranteeAlreadyClaimed, GuaranteeWindowClosed, refund_lead_guarantee
+
+    t = get_translations(g.get("lang") or "en")
+    supplier = g.supplier
+
+    form = await request.form
+    contact_method = form.get("contact_method", "")
+    if contact_method not in ("email", "phone", "both"):
+        return t["sd_guarantee_window_error"], 400
+
+    try:
+        await refund_lead_guarantee(
+            supplier["id"], forward_id, contact_method
+        )
+    except GuaranteeAlreadyClaimed:
+        return t["sd_guarantee_already_claimed"], 409
+    except GuaranteeWindowClosed:
+        return t["sd_guarantee_window_error"], 409
+    except AssertionError:
+        return "Lead not found.", 404
+
+    updated_supplier = await fetch_one(
+        "SELECT * FROM suppliers WHERE id = ?", (supplier["id"],)
+    )
+    forward = await fetch_one(
+        """SELECT lf.*, lr.*
+           FROM lead_forwards lf
+           JOIN lead_requests lr ON lf.lead_id = lr.id
+           WHERE lf.id = ?""",
+        (forward_id,),
+    )
+
+    return await render_template(
+        "suppliers/partials/lead_card_unlocked.html",
+        lead=forward,
+        supplier=updated_supplier,
+        guarantee_claimed=True,
+        guarantee_success_msg=t["sd_guarantee_success"],
     )
 
 

web/src/padelnomics/suppliers/templates/suppliers/partials/lead_card_unlocked.html

@@ -95,6 +95,52 @@
   {% if credit_cost is defined %}
   <p style="font-size:0.6875rem;color:#94A3B8;margin-top:0.5rem;text-align:center">{{ credit_cost }} {{ t.sd_unlocked_credits_used }} &middot; {{ supplier.credit_balance }} {{ t.sd_unlocked_remaining }}</p>
   {% endif %}
+
+  {# --- Lead-Back Guarantee button ---
+     Show after 3 days, hide after 30 days, hide if already claimed.
+     forward_id comes from routes (unlock response) or from lead.forward_id (dashboard feed).
+  #}
+  {% set _fid = forward_id if forward_id is defined else lead.get('forward_id') %}
+  {% set _claimed_at = (guarantee_claimed_at if guarantee_claimed_at is defined else lead.get('guarantee_claimed_at')) %}
+  {% set _forward_created = lead.get('forward_created_at') or lead.get('created_at') %}
+
+  {% if guarantee_claimed %}
+  <p style="font-size:0.8125rem;color:#16A34A;font-weight:600;margin-top:0.75rem;text-align:center">
+    &#10003; {{ guarantee_success_msg or t.sd_guarantee_success }}
+  </p>
+  {% elif _fid and not _claimed_at %}
+  {# JS calculates age client-side to avoid server-side timezone math in template #}
+  <div id="guarantee-btn-{{ _fid }}" style="margin-top:0.75rem">
+    <script>
+    (function() {
+      var fwd = "{{ _fid }}";
+      var createdAt = "{{ _forward_created }}";
+      if (!createdAt) return;
+      var ageDays = (Date.now() - new Date(createdAt).getTime()) / 86400000;
+      if (ageDays < 3 || ageDays > 30) return;
+      var container = document.getElementById("guarantee-btn-" + fwd);
+      if (!container) return;
+      container.innerHTML = '<details style="border:1px solid #D1FAE5;border-radius:10px;padding:0.75rem;">' +
+        '<summary style="cursor:pointer;font-size:0.8125rem;color:#16A34A;font-weight:600;list-style:none">' +
+        '&#x1F6E1;&#xFE0F; {{ t.sd_guarantee_btn | e }}</summary>' +
+        '<form hx-post="{{ url_for("suppliers.guarantee_claim", forward_id=0) }}'.replace("/0/", "/" + fwd + "/") +
+        '" hx-target="#lead-card-' + (typeof lead_card_id !== "undefined" ? lead_card_id : fwd) + '" hx-swap="innerHTML"' +
+        ' style="margin-top:0.75rem">' +
+        '<input type="hidden" name="csrf_token" value="{{ csrf_token() }}">' +
+        '<p style="font-size:0.8125rem;color:#475569;margin:0 0 0.5rem">{{ t.sd_guarantee_contact_label | e }}</p>' +
+        '<div style="display:flex;flex-direction:column;gap:6px;margin-bottom:0.75rem">' +
+        '<label style="font-size:0.8125rem"><input type="radio" name="contact_method" value="email" required> {{ t.sd_guarantee_contact_email | e }}</label>' +
+        '<label style="font-size:0.8125rem"><input type="radio" name="contact_method" value="phone"> {{ t.sd_guarantee_contact_phone | e }}</label>' +
+        '<label style="font-size:0.8125rem"><input type="radio" name="contact_method" value="both"> {{ t.sd_guarantee_contact_both | e }}</label>' +
+        '</div>' +
+        '<button type="submit" style="width:100%;padding:8px;font-size:0.8125rem;font-weight:600;background:#16A34A;color:white;border:none;border-radius:8px;cursor:pointer;font-family:inherit">{{ t.sd_guarantee_submit | e }}</button>' +
+        '</form></details>';
+    })();
+    </script>
+  </div>
+  {% elif _claimed_at %}
+  <p style="font-size:0.75rem;color:#94A3B8;margin-top:0.5rem;text-align:center">{{ t.sd_guarantee_already_claimed }}</p>
+  {% endif %}
 </div>
 
 {% if credit_cost is defined %}

web/src/padelnomics/suppliers/templates/suppliers/partials/signup_step_1.html

@@ -64,12 +64,22 @@
         {% if key == 'supplier_growth' %}<div class="s-plan-card__popular">{{ t.sup_step1_popular }}</div>{% endif %}
         <h3>{{ plan.name }}</h3>
         <div class="price-yearly">
+          {% if plan.yearly_price == 0 %}
+          <div class="price">{{ t.sup_basic_free_label }}</div>
+          <div style="font-size:0.6875rem;color:#16A34A;margin-top:2px">{{ t.sup_step1_free_forever }}</div>
+          {% else %}
           <div class="price">&euro;{{ plan.yearly_monthly_equivalent }} <span>/mo</span></div>
           <div style="font-size:0.6875rem;color:#94A3B8;margin-top:2px">{{ t.sup_step1_billed_yearly | tformat(price=plan.yearly_price) }}</div>
+          {% endif %}
         </div>
         <div class="price-monthly">
+          {% if plan.monthly_price == 0 %}
+          <div class="price">{{ t.sup_basic_free_label }}</div>
+          <div style="font-size:0.6875rem;color:#16A34A;margin-top:2px">{{ t.sup_step1_free_forever }}</div>
+          {% else %}
           <div class="price">&euro;{{ plan.monthly_price }} <span>/mo</span></div>
           <div style="font-size:0.6875rem;color:#94A3B8;margin-top:2px">{{ t.sup_step1_billed_monthly }}</div>
+          {% endif %}
         </div>
         <ul>
           {% for key in plan.feature_keys %}