From aa57156d9de2720f3908dfde517a87ff6aee280c Mon Sep 17 00:00:00 2001 From: Deeman Date: Wed, 11 Feb 2026 22:52:06 +0100 Subject: [PATCH] updates --- .claude/Padel DaaS Vision & Plan.md | 280 ++++++++++++++++++++++++++++ 1 file changed, 280 insertions(+) create mode 100644 .claude/Padel DaaS Vision & Plan.md diff --git a/.claude/Padel DaaS Vision & Plan.md b/.claude/Padel DaaS Vision & Plan.md new file mode 100644 index 0000000..2207d4a --- /dev/null +++ b/.claude/Padel DaaS Vision & Plan.md @@ -0,0 +1,280 @@ +# Padel Business Intelligence — Vision & Plan + +## The One-Liner + +**"Bloomberg for padel hall operators."** We sell unfair advantages to people making six-figure facility investment decisions — using data nobody else is aggregating. + +--- + +## The Big Picture + +The padel market is booming globally but remains **opaque**. Anyone looking to open, run, or expand a padel facility is making €100K–€500K+ decisions based on gut feel, rough Excel models, and word of mouth. Meanwhile, booking platforms like Playtomic are sitting on a goldmine of public demand data that **nobody is aggregating and analyzing**. + +We fix that. + +We build **the intelligence layer for the padel industry** — starting with a free planning tool for distribution, then layering data-driven market intelligence and operational analytics on top. + +--- + +## Why This Works (DaaS Thesis) + +| DaaS Viability Check | Our Answer | +|---|---| +| High-stakes decisions? | ✅ €100K–€500K facility investments | +| Information asymmetry? | ✅ No centralized market data exists | +| Willingness to pay? | ✅ B2B operators, not casual players | +| Unique data capability? | ✅ Playtomic scraping + multi-source aggregation | +| 500+ potential customers? | ✅ ~25,000 padel facilities globally, growing to 50K+ | +| Low commoditization risk? | ✅ Historical data depth = compounding moat | + +**Analogy:** Kpler started by tracking LNG cargo shipments in an opaque commodity market. We're doing the same for padel: tracking "demand shipments" (bookings) across an opaque facility market. + +--- + +## The Funnel: Free → Paid → Recurring + +``` +┌─────────────────────────────────────────────────┐ +│ FREE: Padel Court Planner (ROI Calculator) │ ← Distribution engine +│ SEO traffic, email capture, credibility │ +└──────────────────────┬──────────────────────────┘ + ▼ +┌─────────────────────────────────────────────────┐ +│ PAID: Market Intelligence Dashboard │ ← Core monetization +│ €79–149/mo — occupancy, pricing, demand data │ +└──────────────────────┬──────────────────────────┘ + ▼ +┌─────────────────────────────────────────────────┐ +│ EXPANSION: Operational Analytics │ ← Recurring revenue +│ €49–99/mo — benchmarking, optimization, alerts │ +└──────────────────────┬──────────────────────────┘ + ▼ +┌─────────────────────────────────────────────────┐ +│ HIGH-TICKET: Consulting + Reports │ ← Premium upsell +│ €499–999 — Site selection, business plans │ +└─────────────────────────────────────────────────┘ +``` + +--- + +## Product Roadmap + +### Phase 1 — The Wedge (NOW) +**Padel Court Planner** — *Free / €99 premium tier* + +The planner is basically ready (single HTML + JS + Tailwind app). This is the top of the funnel. + +- **Free tier:** Basic ROI calculator — set price per court, rent, calculate simple returns. Purpose: SEO traffic + email capture. +- **Paid tier (€99–149 one-time):** Full scenario modeling, sensitivity analysis, business plan export, market benchmark data (avg occupancy rates, pricing ranges by region). + +**SEO targets:** "padel court business plan," "padel hall ROI calculator," "how to open a padel hall," "padel court investment." + +**Goal:** 500+ email signups within 3 months. Every email = a potential padel entrepreneur = future customer for market intelligence. + +--- + +### Phase 2 — The Money Shot (Month 1–2) +**Padel Market Intelligence Dashboard** — *€79–149/mo* + +This is where scraping Playtomic (and other booking platforms) becomes the core engine. + +**What we scrape and aggregate:** +- Booking slot availability → reverse-engineer **occupancy rates** per hall +- Listed pricing → map **pricing strategies** (peak vs. off-peak, dynamic pricing) +- New hall listings appearing → track **market expansion** +- Halls disappearing or showing low bookings → detect **failure signals** +- Court counts per facility → calculate **supply density** by area + +**Dashboard features:** + +| Feature | Value to Customer | +|---|---| +| **Market Map** | Interactive map of all padel halls with occupancy heat overlay | +| **City Analytics** | Avg occupancy, avg pricing, court density, growth trends per city | +| **Site Selection Tool** | "Enter a location → see demand, competition, revenue potential" | +| **Competitor Spy** | Track any hall's occupancy and pricing over time | +| **Demand Gaps** | Identify underserved areas (high population, low court density) | +| **Trend Reports** | Weekly/monthly market trends — which cities are growing fastest | + +**Tiers:** +- **Explorer (€79/mo):** Market map, city-level aggregated stats, monthly trend reports +- **Pro (€149/mo):** Hall-level granular data, competitor tracking, site selection tool, historical data, export/API access +- **Enterprise (custom):** Multi-country data, custom reports, API, white-label + +**The killer pitch to a prospective hall owner:** +> *"You're about to invest €200K. For €149/month, you'll know that the 4 halls near your target location run at 73% weekday occupancy and 94% weekends, charge €40/hour peak, and that there's an underserved suburb 15km north with zero courts and 200K residents."* + +That's a no-brainer. + +--- + +### Phase 3 — Recurring Expansion (Month 3–6) +**Operational Analytics for Running Halls** — *€49–99/mo* + +Once halls are open, they need to optimize. Shift from "should I build?" to "how do I run better?" + +**Features:** +- **Benchmark your hall** against market averages (occupancy, pricing, revenue/court) +- **Pricing optimization** — see what competitors charge and when; get dynamic pricing suggestions +- **Demand forecasting** — predict busy/quiet periods based on historical patterns + weather + local events +- **Competitor alerts** — get notified when a new hall opens nearby or a competitor changes pricing +- **Utilization tracking** — connect with their booking system (or manual input) to track performance vs. market + +**Distribution:** Every Phase 1 planner user who actually opens a hall becomes a Phase 3 customer. Built-in pipeline. + +--- + +### Phase 4 — Premium Layer (Month 6+) +**High-Ticket Services** + +- **Site Selection Reports (€499–999):** Custom deep-dive for a specific location — demand analysis, competition mapping, revenue projections backed by real data, demographic overlay. Delivered as a PDF report + consultation call. +- **Padel Hall Accelerator (€999):** Everything above + 1-hour strategy call + equipment supplier introductions + community access. Essentially productized consulting. +- **Industry Reports (€299–499):** Quarterly "State of Padel" reports for investors, franchises, equipment suppliers. Different buyer persona, same data. + +--- + +## Additional Revenue Streams + +### Affiliate / Lead Gen +- **Equipment supplier partnerships:** Every planner buyer is 3–6 months from ordering courts, lighting, flooring. Partner with suppliers (Phoenix Sports, Padelcreations, etc.) for €500–1,000 per qualified lead or 5% of equipment sale. +- **Padel equipment affiliate site:** "Wirecutter for padel" — racket reviews, gear guides. Cross-promote with planner users. SEO-driven. Potential €1–3K/mo passive. +- **Franchise partnerships:** Padel franchise brands (e.g., Padel Nuestro, World Padel Tour partners) would pay for access to market data or qualified leads. + +### Newsletter / Content +- **"The Padel Business Report"** — Weekly newsletter for hall owners and aspiring operators. Market trends, data highlights, business tips. Monetize via sponsorships (€200–1,000/week once 5K+ subs) and as a funnel to paid products. + +### API Access +- Sell raw data feeds to hedge funds, real estate analysts, sports industry consultants, or franchise operators who want to build their own models. + +--- + +## Competitive Positioning + +### vs. Playtomic +Playtomic is **OpenTable for padel** — a booking marketplace optimizing for players. We're the **restaurant P&L analytics suite** — optimizing for operators. We don't compete; we sit on top. We'd even integrate with Playtomic data to provide more value. Complementary, not competitive. + +### vs. Generic BI Tools (Tableau, Power BI) +Those require the operator to find, clean, and model their own data. We deliver **padel-specific insights out of the box.** No setup, no data engineering. Just answers. + +### vs. Nothing (Current State) +Most operators use Excel, gut feel, and word of mouth. That's our real competitor. We win by being 10x faster with 10x better data. + +--- + +## Data Moat Strategy + +The moat **compounds over time.** This is critical. + +1. **Historical depth** — Every day of scraping = data competitors can't replicate. In 12 months, we'll have a year of occupancy trends nobody else has. +2. **Multi-source aggregation** — Start with Playtomic, add other booking platforms, Google Maps reviews, social media signals, weather correlations, demographic data, real estate pricing. +3. **Network effects** — As operational customers share their own data for benchmarking, the dataset grows. More data = better insights = more customers = more data. +4. **Processing layer** — Raw bookings → occupancy models → demand forecasting → site selection algorithms. The ML/analytics layer is hard to replicate. + +**Risk mitigation:** Playtomic could block scraping. Mitigations include scraping respectfully (1x/day), diversifying data sources early, and building toward voluntary data sharing from hall operators. + +--- + +## Key Metrics & Milestones + +| Milestone | Target | Timeline | +|---|---|---| +| Planner launched + live | Ship it | Now | +| 100 email signups from planner | Validation | Month 1–2 | +| Playtomic scraper operational | Technical proof | Month 1 | +| Market map MVP live | First paid product | Month 2–3 | +| 10 paying intelligence subscribers | Product-market fit signal | Month 3–4 | +| €1K MRR | Ramen profitability | Month 4–6 | +| 500+ planner users, 50+ paid subs | Traction | Month 6–9 | +| €5K MRR | Sustainable business | Month 9–12 | +| Operational analytics module live | Expansion revenue | Month 6–9 | +| First high-ticket report sold | Premium validation | Month 6 | + +--- + +## Target Customers + +| Segment | Pain Point | Product Fit | Price Sensitivity | +|---|---|---|---| +| **Aspiring hall owners** | "Should I invest? Where? What returns?" | Planner + Market Intelligence | Low (making €100K+ decisions) | +| **Operating hall owners** | "Am I charging enough? How full should I be?" | Operational Analytics | Medium (€49–99/mo is easy ROI) | +| **Padel franchises** | "Where should we expand next?" | Enterprise Intelligence + API | Very low (big budgets) | +| **Real estate developers** | "Is padel a viable tenant/use for this space?" | Site Selection Reports | Very low | +| **Equipment suppliers** | "Who's about to build a hall?" | Lead gen / Partnership | Pay per lead | +| **Investors** | "What does the padel market look like?" | Industry Reports | Very low | + +--- + +## Founder-Market Fit + +This is a key strength: + +- **Building a padel hall yourself** — you ARE the target customer, you feel the pain firsthand +- **Already built the planner** — proves technical capability + understanding of the problem +- **Domain immersion** — you'll have deeper padel business context than any competitor within months +- **Indie hacker approach** — lean, fast, capital-efficient, exactly like Kpler's early days + +--- + +## Name Candidates + +### Tier 1 — Top Picks + +| Name | Why It Works | Vibe | +|---|---|---| +| **CourtIQ** | Clean, professional, "intelligence" built in. Scales to tennis/pickleball. Short, memorable. | Premium B2B | +| **Smashboard** | Padel pun + dashboard. Instantly memorable, fun, tells you what it is. Great for content marketing. | Approachable, clever | +| **PadelPulse** | "Pulse" = real-time health monitoring of the market. Clear, SEO-friendly, works internationally. | Data/analytics | + +### Tier 2 — Strong Contenders + +| Name | Why It Works | Vibe | +|---|---|---| +| **CourtSignal** | "Signal" = data insights, actionable intelligence. Clean and serious. | DaaS / intelligence | +| **PadelEdge** | The "unfair advantage" angle. Direct, competitive. | Aggressive, competitive | +| **Baseline** | Padel/tennis term + "base" of data + "line" of analytics. Elegant double meaning. | Sophisticated | +| **SetPoint** | Decisive moment in padel + "the point where you make the decision." | Strategic, decisive | +| **HallSight** | Specific to padel halls + "insight." Does what it says. | Functional B2B | +| **CourtLens** | Looking at courts through a data lens. Clean. | Analytical | +| **PadelScope** | Scope = comprehensive view. Works for market intelligence positioning. | Research/intel | + +### Tier 3 — Creative / Niche + +| Name | Why It Works | Vibe | +|---|---|---| +| **Bandeja** | Advanced padel shot. Insider name that signals domain expertise. | Padel-native, insider | +| **Vibora** | Another padel shot (the "viper"). Sounds cool, memorable. | Bold, edgy | +| **La Pista** | Spanish for "the court." International feel, padel's Spanish roots. | Cultural, authentic | +| **Dropshot** | Padel shot + "shot" of data. Fun, recognizable. | Playful | +| **GlassWall** | Padel courts have glass walls + transparency/visibility metaphor. | Clever double meaning | +| **CourtCraft** | Building/crafting your court business. | Builder vibe | +| **PadelAtlas** | Mapping the padel world. Great for the market intelligence product. | Exploration, mapping | + +### Tier 4 — Domain-Friendly & Practical + +| Name | Why It Works | Vibe | +|---|---|---| +| **courtdata.io** | Extremely literal, great SEO, instantly clear. | SaaS/dev | +| **padelmetrics.com** | Clear, functional, professional. | Analytics | +| **hallanalytics.com** | Broader than padel (could expand to other indoor sports). | Enterprise | + +--- + +## My Recommendation on Naming + +**For the planner alone:** Use something fun and approachable — **Smashboard** or **CourtCraft.** + +**For the full intelligence platform (the bigger vision):** Use something that signals data and intelligence — **CourtIQ**, **CourtSignal**, or **PadelPulse.** + +**If you want ONE name for everything:** **CourtIQ** is the strongest all-rounder. It works for a free calculator, a market intelligence dashboard, and an operational analytics suite. It's short, memorable, implies intelligence, and can scale beyond padel to tennis/pickleball if you ever want to. + +**Dark horse pick:** **GlassWall** — deeply padel-native (glass walls are THE defining feature of padel courts), and the transparency metaphor is perfect for a data/intelligence product. "See through the market." Nobody outside padel would pick this name, which makes it a strong signal of domain expertise. + +--- + +## Summary: The 30-Second Pitch + +> We're building the data intelligence platform for the padel industry. We start with a free court planning tool that captures every aspiring padel entrepreneur via SEO. Then we layer real market intelligence on top — occupancy data, pricing, demand gaps, competitive analysis — scraped and aggregated from booking platforms. Operators making €200K decisions pay €79–149/month to de-risk their investment. As the market grows from 25K to 50K+ facilities, we become the industry-standard data backbone. Think "Kpler for padel" — bootstrapped, capital-efficient, moat that compounds daily. + +--- + +*Data is valuable. Intelligence is invaluable. Being first with both in a booming market is priceless.*