updates

CHANGELOG.md

@@ -6,6 +6,38 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.1.0/).
 
 ## [Unreleased]
 
+### Added
+- SEO defaults in `base.html`: canonical, og:url, og:type, og:image (logo fallback), og:title, og:description, twitter:card — every page gets these automatically, child templates override as needed
+- `robots.txt` route: disallows `/admin/`, `/auth/`, `/dashboard/`, `/billing/`, `/directory/results`; includes Sitemap reference
+- Meta descriptions and OG tags on all public pages: about, terms, privacy, pricing, features, suppliers, directory, supplier detail
+- `og:image` on landing and features pages pointing to planner screenshot
+- JSON-LD Organization schema on homepage and supplier detail pages
+- JSON-LD FAQPage schema on homepage (5 FAQ entries)
+- JSON-LD Article schema on article detail pages
+- Sitemap supplier slugs: all supplier detail pages now indexed
+- Sitemap `<lastmod>` on all entries (static pages: today, articles: `COALESCE(updated_at, published_at)`, suppliers: `created_at`)
+- `rel="preconnect"` for Google Fonts to reduce font-load latency
+- `X-Robots-Tag: noindex` header on `/directory/results` HTMX partial
+
+### Fixed
+- Render-blocking Paddle.js: added `defer` attribute and wrapped `Paddle.Initialize` in `DOMContentLoaded` listener
+- Render-blocking Chart.js on planner page: added `defer` attribute
+- Broken `og:image` on planner page (`og-planner.png` → `planner-screenshot.png`)
+- Homepage meta description trimmed to under 155 characters
+- Duplicate `og:url` and `canonical` tags removed from landing, markets, and article detail pages
+
+### Changed
+- Rewrote supplier page hero: pain-first headline ("Stop Chasing Cold Leads"), differentiator copy, micro-proof under CTA
+- Added "Problem With Finding Padel Clients Today" section with trade show / Google Ads / cold outreach pain points
+- Tightened "How It Works" step titles: "Claim Your Listing", "Browse Pre-Qualified Leads", "Win Projects Faster"
+- Added Basic tier (€39/mo / €29/mo yearly) to public pricing section on suppliers page
+- Pricing section now shows 3-column grid (Basic / Growth / Pro) with CSS-only billing period toggle (monthly / yearly, no JS)
+- Added "How We Compare" table: Padelnomics vs trade show / Google Ads / cold directory
+- Upgraded social proof section: two testimonial cards with decorative quote mark, stat bar in subtitle
+- Updated supplier FAQ: three tiers with correct prices (€39/€199/€499), two new entries (what makes leads different, pricing vs alternatives), removed stale €149/€399 figures
+- Strengthened final CTA: "Your Next Client Is Already Building a Business Plan"
+- Fixed stale prices in landing page FAQ: Basic €39/mo, Growth €199/mo, Pro €499/mo (was €149/€399)
+
 ### Changed
 - Redesigned directory cards: image-first 16:9 layout with cover photos, frosted category badge, CSS court/grid placeholders, and logo avatar straddling the media/body border
 - 4-tier visual ladder: Free (62% opacity, grey placeholder, unverified chip) → Basic (full opacity, green placeholder, verified chip, description, "View Listing →") → Growth (green placeholder, Growth chip + stats, "Request Quote →") → Pro (green 2.5px top border, CSS court media, full stats, green hover glow)