diff --git a/transform/sqlmesh_padelnomics/models/foundation/dim_cities.sql b/transform/sqlmesh_padelnomics/models/foundation/dim_cities.sql
index ff46204..b6e35f8 100644
--- a/transform/sqlmesh_padelnomics/models/foundation/dim_cities.sql
+++ b/transform/sqlmesh_padelnomics/models/foundation/dim_cities.sql
@@ -55,6 +55,56 @@ SELECT
   LOWER(REGEXP_REPLACE(
     COALESCE(vc.city, ec.city_slug_raw), '[^a-z0-9]+', '-'
   ))                                             AS city_slug,
+  -- Human-readable country name for pSEO templates and internal linking
+  CASE ec.country_code
+    WHEN 'DE' THEN 'Germany'
+    WHEN 'ES' THEN 'Spain'
+    WHEN 'GB' THEN 'United Kingdom'
+    WHEN 'FR' THEN 'France'
+    WHEN 'IT' THEN 'Italy'
+    WHEN 'PT' THEN 'Portugal'
+    WHEN 'AT' THEN 'Austria'
+    WHEN 'CH' THEN 'Switzerland'
+    WHEN 'NL' THEN 'Netherlands'
+    WHEN 'BE' THEN 'Belgium'
+    WHEN 'SE' THEN 'Sweden'
+    WHEN 'NO' THEN 'Norway'
+    WHEN 'DK' THEN 'Denmark'
+    WHEN 'FI' THEN 'Finland'
+    WHEN 'US' THEN 'United States'
+    WHEN 'AR' THEN 'Argentina'
+    WHEN 'MX' THEN 'Mexico'
+    WHEN 'AE' THEN 'UAE'
+    WHEN 'AU' THEN 'Australia'
+    WHEN 'IE' THEN 'Ireland'
+    ELSE ec.country_code
+  END                                            AS country_name_en,
+  -- URL-safe country slug derived from country_name_en
+  LOWER(REGEXP_REPLACE(
+    CASE ec.country_code
+      WHEN 'DE' THEN 'Germany'
+      WHEN 'ES' THEN 'Spain'
+      WHEN 'GB' THEN 'United Kingdom'
+      WHEN 'FR' THEN 'France'
+      WHEN 'IT' THEN 'Italy'
+      WHEN 'PT' THEN 'Portugal'
+      WHEN 'AT' THEN 'Austria'
+      WHEN 'CH' THEN 'Switzerland'
+      WHEN 'NL' THEN 'Netherlands'
+      WHEN 'BE' THEN 'Belgium'
+      WHEN 'SE' THEN 'Sweden'
+      WHEN 'NO' THEN 'Norway'
+      WHEN 'DK' THEN 'Denmark'
+      WHEN 'FI' THEN 'Finland'
+      WHEN 'US' THEN 'United States'
+      WHEN 'AR' THEN 'Argentina'
+      WHEN 'MX' THEN 'Mexico'
+      WHEN 'AE' THEN 'UAE'
+      WHEN 'AU' THEN 'Australia'
+      WHEN 'IE' THEN 'Ireland'
+      ELSE ec.country_code
+    END, '[^a-zA-Z0-9]+', '-'
+  ))                                             AS country_slug,
   COALESCE(vc.centroid_lat, 0::DOUBLE)           AS lat,
   COALESCE(vc.centroid_lon, 0::DOUBLE)           AS lon,
   ec.population,
diff --git a/transform/sqlmesh_padelnomics/models/serving/city_market_profile.sql b/transform/sqlmesh_padelnomics/models/serving/city_market_profile.sql
index ef0a740..fde68cd 100644
--- a/transform/sqlmesh_padelnomics/models/serving/city_market_profile.sql
+++ b/transform/sqlmesh_padelnomics/models/serving/city_market_profile.sql
@@ -17,6 +17,8 @@ WITH base AS (
   SELECT
     c.city_code,
     c.country_code,
+    c.country_name_en,
+    c.country_slug,
     c.city_name,
     c.city_slug,
     c.lat,
@@ -55,6 +57,8 @@ scored AS (
 SELECT
   s.city_code,
   s.country_code,
+  s.country_name_en,
+  s.country_slug,
   s.city_name,
   s.city_slug,
   s.lat,