docs: reorganize research docs + add project tracker and marketing strategy
Move historical docs from docs/ and .claude/ to research/. Add superseded notice to research/PLAN.md. Add CHANGELOG entries for previous fixes. New: PROJECT.md (task tracker), docs/MARKETING.md (marketing strategy). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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PROJECT.md
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# Padelnomics — Project Tracker
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> Move tasks across columns as you work. Add new tasks at the top of the relevant column.
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> Last updated: 2026-02-22.
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---
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## Done ✅
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> Confirmed by full code audit (2026-02-22). More is built than the original strategy docs assumed.
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### Infrastructure & Deploy
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- [x] UV workspace monorepo structure (web/, transform/, extract/ members)
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- [x] Docker + docker-compose production deploy
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- [x] Litestream R2 backup (1-year retention, auto-restore on startup)
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- [x] CI pipeline (GitLab, env vars, health check gated deploys)
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- [x] Pre-migration DB backup + auto-restore on failed deploy
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- [x] Nginx router config
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### Auth & Users
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- [x] Magic link auth (signup + login)
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- [x] User accounts + sessions
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- [x] RBAC (admin role, supplier role)
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- [x] User dashboard (stats, settings, account deletion)
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- [x] Admin impersonation (login as any user, return to admin)
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### Planner / Calculator
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- [x] Full 60-var financial planner — **fully open, no login required**
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- [x] HTMX refactor (server-rendered tabs, ~200 line JS)
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- [x] Planner i18n (EN + DE, all strings translated)
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- [x] Currency formatting by country (€ / £ / $)
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- [x] Market data endpoint (`/planner/api/market-data`) — city-specific defaults from DuckDB
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- [x] Scenario save/load (requires login)
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- [x] "Get Supplier Quotes" button linking to quote wizard
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### Leads / Quote Flow
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- [x] 9-step quote wizard — no login required, heat scoring, email verification
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- [x] Lead heat scoring (hot 35 credits / warm 20 / cool 8)
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- [x] Guest email verification (magic link sent before lead activates)
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- [x] Admin lead management (list, detail, status transitions, manual forwarding)
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- [x] Supplier credit-based lead unlock (atomic credit spend + email notification to both sides)
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- [x] i18n for full quote flow
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### Supplier Directory & Dashboard
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- [x] Directory — fully public, search/FTS/filter/pagination/detail/enquiry
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- [x] Tier-based ordering (sticky > pro > growth > basic > free)
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- [x] Boost badges on directory cards
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- [x] Supplier signup wizard (4-step, plan selection, Paddle checkout, waitlist-gatable)
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- [x] Supplier dashboard (4 tabs: overview, leads feed, listing editor, boosts)
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- [x] Listing editor with live HTMX preview, logo/cover upload
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- [x] Boost purchase from dashboard (Paddle checkout)
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- [x] Credit pack purchase from dashboard
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- [x] i18n for directory + supplier pages
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### Billing & Credits
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- [x] Paddle billing (SDK, 18 products, webhooks, checkout, subscription lifecycle)
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- [x] Credit system (balance, ledger, atomic unlock, monthly refill on 1st of month)
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- [x] Business Plan PDF purchase flow (Paddle one-time → webhook → async generation)
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- [x] Boost purchases (logo, highlight, verified, card color, sticky week/month)
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- [x] Credit pack purchases (25/50/100/250)
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- [x] Supplier subscription tiers (Basic free / Growth €149 / Pro €399, monthly + annual)
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- [x] `WAITLIST_MODE` toggle — gates supplier signup + export on GET (default: false)
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- [x] Resend email integration (transactional: magic link, welcome, quote verify, lead forward, enquiry)
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- [x] Auto-create Resend audiences per blueprint (waitlist, planner nurture)
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### Business Plan PDF Export
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- [x] Full WeasyPrint PDF pipeline (not just a CTA — actually generates PDFs)
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- [x] Paddle checkout for PDF purchase
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- [x] Async generation via worker queue, email on completion
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- [x] PDF content: executive summary, CAPEX, OPEX, 5-year P&L, financing, IRR/MOIC/payback/DSCR
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- [x] EN + DE PDF localization
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### CMS / Programmatic SEO
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- [x] Article template engine (Jinja2 Markdown + `[scenario:slug:section]` markers)
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- [x] Seed script (`seed_content.py`) — 40 cities × EN + DE = 80 articles
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- [x] City coverage: DE (8), US (6), UK (4), ES (5), FR (3), IT (2), NL, AT, CH, SE, PT (2), BE, AE, AU (2), IE
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- [x] Per-city financial model overrides (rates, rent, utilities, permits, court config)
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- [x] Admin CMS (template CRUD, data row management, bulk CSV upload, bulk generate, publish toggle, rebuild)
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- [x] Markets hub (`/<lang>/markets`) — article listing with FTS + country/region filters
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- [x] DuckDB refresh script (`refresh_from_daas.py`)
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### Data Pipeline (DaaS)
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- [x] Overpass API extractor (OSM padel courts)
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- [x] Eurostat extractor (city demographics)
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- [x] Playtomic unauthenticated tenant search extractor
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- [x] SQLMesh 3-layer DuckDB pipeline (staging → foundation → serving)
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- [x] `dim_venues` (OSM + Playtomic deduped), `dim_cities` (Eurostat population)
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- [x] `city_market_profile` (market score OBT), `planner_defaults` (per-city calculator pre-fill)
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- [x] DuckDB analytics reader in app lifecycle
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### i18n
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- [x] Full i18n across entire app (EN + DE)
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- [x] URL prefixes (`/en/`, `/de/`) on all public blueprints
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- [x] Language detection (cookie + Accept-Language header)
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- [x] `tformat` Jinja2 filter for parameterized translations
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- [x] German copy: informal "Du/Dein" throughout
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- [x] hreflang tags + `x-default`
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### Admin Panel
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- [x] Comprehensive admin: users, tasks, leads, suppliers, CMS templates, scenarios, articles, feedback
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- [x] Task queue management (list, retry, delete)
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- [x] Lead funnel stats on admin dashboard
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### SEO & Legal
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- [x] Sitemap (both language variants, `<lastmod>` on all entries)
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- [x] robots.txt
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- [x] JSON-LD schemas (Organization, FAQPage, Article)
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- [x] OG tags + canonical on all pages
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- [x] German legal pages (Impressum, Datenschutz, AGB — DSGVO compliant)
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- [x] English legal pages (GDPR, proper controller identity)
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- [x] Cookie consent banner (functional/A/B categories, 1-year cookie)
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- [x] Virtual office address on imprint
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### Other
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- [x] A/B testing framework (`@ab_test` decorator + Umami `data-tag`)
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- [x] Mobile nav (hamburger < 900px, full overlay panel)
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- [x] Padel racket SVG logo/favicon
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- [x] Feedback widget (HTMX POST, rate-limited)
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- [x] Interactive ROI calculator widget on landing page (JS sliders, no server call)
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---
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## In Progress 🔄
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_Move here when you start working on it._
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---
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## Next Up 📋
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> Two independent tracks — pick from either at any time, no sequencing between them.
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> Tech tasks can be shipped in hours. Business tasks depend on other people and run in parallel.
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### Go-Live (config, not code)
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| 🛠 Tech | 📣 Business |
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|--------|------------|
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| Paddle: set production env vars + run `setup_paddle` against prod | First 3–5 supplier outreach emails |
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| Publish SEO articles: run `seed_content --generate` on prod (or trigger from admin) | First LinkedIn post |
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| Wipe 5 test suppliers (`example.com` entries from `seed_dev_data.py`) | |
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| Verify Resend production API key — test magic link email | |
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| Submit sitemap to Google Search Console | Set up Google Search Console + Bing Webmaster Tools |
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| Verify Litestream R2 backup running on prod | |
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### Week 1–2 — First Revenue
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| 🛠 Tech | 📣 Business |
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|--------|------------|
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| Email nurture sequence (3-email drip for planner users who save scenarios — Resend infra ready, just need content + scheduling) | 30–50 supplier outreach emails |
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| | 2–3 founding member deals (free leads for 3 months) |
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| | "State of Padel Q1 2026" report written + published |
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| | First 3 priority SEO articles (see `docs/MARKETING.md` for titles) |
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| | LinkedIn: 5 posts published |
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### Week 2–4 — Market Map
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| 🛠 Tech | 📣 Business |
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|--------|------------|
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| Market map UI (geographic visualization over DuckDB city data — no map exists yet) | Follow up on founding member outreach |
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| | More SEO articles |
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### Month 2 — Market Intelligence
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| 🛠 Tech | 📣 Business |
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|--------|------------|
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| Market Intelligence Dashboard (city analytics, occupancy estimates, demand map) | Explorer tier (€79/mo) promoted to email list |
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| Explorer tier paywall (€79/mo subscription gate) | Email drip running |
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---
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## Backlog 🗂️
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> Validated ideas not yet scheduled. Pick up when capacity allows.
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### Product
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- [ ] Market Intelligence Pro tier (€149/mo — hall-level data, competitor tracking, historical)
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- [ ] Location Scorer (mechanical turk first: form → manual PDF delivery → automate if demand)
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- [ ] Operational analytics for running venues (€49–99/mo, Phase 3 product)
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- [ ] Business Plan Pro subscription (€39/mo, saved scenarios + auto-updates)
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- [ ] Site Selection Reports (€499–999 high-ticket, productized)
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- [ ] "State of Padel" quarterly report product (€299–499, gated)
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- [ ] Enterprise / API tier (custom pricing)
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- [ ] Padel Hall Accelerator (€999 — report + call + supplier intros)
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### Data & Intelligence
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- [ ] Multi-source data aggregation (add booking platforms beyond Playtomic)
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- [ ] Google Maps signals (reviews, ratings)
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- [ ] Weather + demographic overlays
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- [ ] Voluntary data sharing from operating venues (benchmarking network effects)
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- [ ] ML/forecasting layer (demand forecasting, pricing optimization)
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- [ ] Scraping risk mitigation: rotate sources, voluntary sharing fallback
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### Bugs / Tech Debt
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- [ ] Resend audiences: two segments both using "waitlist-auth" — review audience/segment model and fix duplication
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- [ ] Transactional emails not all translated to German — some emails still sent in English regardless of user language
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- [ ] Resend inbound emails enabled — plan how to integrate (webhook routing, reply handling, support inbox?)
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- [ ] Extraction: Playtomic API only returns ~20 venues per bbox — investigate smaller/targeted bboxes
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### Marketing & Content
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- [ ] LinkedIn presence (ongoing — founder posts, thought leadership)
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- [ ] "Wirecutter for padel" affiliate site (racket reviews, gear guides)
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- [ ] "The Padel Business Report" newsletter
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- [ ] Equipment supplier affiliate partnerships (€500–1,000/lead or 5%)
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- [ ] Padel podcasts (guest appearances)
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- [ ] Sports business media outreach
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- [ ] National padel associations (DTB, LTA — co-distribution)
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- [ ] Franchise partnerships (market data / leads)
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- [ ] Lender distribution (banks recommending Padelnomics plans)
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### Geographic Expansion
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- [ ] Austria + Switzerland (language done, cities seeded — just outreach + supplier onboarding)
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- [ ] France (cities seeded in CMS)
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- [ ] Italy, Netherlands, Sweden (cities seeded)
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- [ ] UAE / Middle East (cities seeded)
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- [ ] Pan-European supplier directory
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---
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## Decisions Log
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| Date | Decision | Rationale |
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|------|----------|-----------|
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| 2026-02-22 | Two-sided marketplace framing (Side A = aspiring owners, Side B = suppliers) | Suppliers are the main revenue engine; calling them "secondary" was wrong |
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| 2026-02-22 | Tennis/sports club owner as beachhead | Faster decision cycle, talk to each other, ~500–1,000 targets, small enough to dominate |
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| 2026-02-22 | Credit system over pay-per-lead blast | Suppliers self-select → higher quality perception; scales without manual intervention |
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| 2026-02-22 | No soft email gate on planner | Planner already captures emails at natural points (scenario save → login, quote wizard step 9). Gate would add friction without meaningful list value. Revisit if data shows a gap. |
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| 2026-02-22 | Wipe test suppliers before launch | 5 `example.com` entries from seed_dev_data.py — empty directory with "Be the first" CTA is better than obviously fake data |
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