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docs: reorganize research docs + add project tracker and marketing strategy

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Move historical docs from docs/ and .claude/ to research/. Add superseded
notice to research/PLAN.md. Add CHANGELOG entries for previous fixes.
New: PROJECT.md (task tracker), docs/MARKETING.md (marketing strategy).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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research/PLAN.md
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# Padelnomics — Execution Plan
> ⚠️ **Superseded.** This doc mixed technical and business/marketing tasks in sequenced phases, which imposed artificial dependencies. Use `PROJECT.md` (task tracker) and `docs/MARKETING.md` (marketing strategy) instead. Kept here as historical context.
**Date:** 2026-02-16
**Model:** Zillow for padel — open consumer tool, monetize both sides

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# Padel Market Intelligence — Data Sources Inventory
Compiled: 2026-02-21
Purpose: Identify data sources to feed a DuckDB analytics pipeline for padel business intelligence.
---
## Priority Summary Table
Sorted by Priority (High first), then by category.
| Source | Category | Access Method | Priority | Notes |
|--------|----------|---------------|----------|-------|
| OpenStreetMap / Overpass API | Court Locations | Public API | High | Free, global, `sport=padel` tag, no auth |
| Playtomic API (read-only) | Court Locations / Pricing | Public API | High | Some endpoints unauthenticated; official API needs club credentials |
| Eurostat Statistics API | Demographics | Public API | High | Free, no auth, NUTS city-level data |
| US Census Bureau API | Demographics | Public API | High | Free with API key, comprehensive |
| ONS Beta API | Demographics | Public API | High | Free, no auth, 120 req/10 s limit |
| FIP World Padel Report | Market Reports | Open Download | High | Free PDF; 2024 and 2025 editions available |
| Playtomic Global Padel Report | Market Reports | Open Download | High | Free PDF; co-produced with PwC/Strategy& |
| Sport England Active Lives | Demographics | Open Download | High | Free download; UK sports participation data |
| USPA Court Directory | Court Locations | Scrape | High | Website scrape; 100+ member clubs listed |
| DPV Standorte (Germany) | Court Locations | Scrape | High | German federation venue page, small dataset |
| LTA Padel Venue Finder | Court Locations | Scrape | High | UK venue registry; The Padel Directory also available |
| PadelAPI.org | Tournament Data | Public API | High | Free tier: 50k req, last 6 months of data |
| padelapi.org MCP server | Tournament Data | Public API | High | AI-accessible padel tournament & player stats |
| Google Maps Places API | Court Locations | Public API | Medium | $200 free/mo credit; text search for padel courts |
| Playtomic third-party API | Pricing / Bookings | Public API | Medium | Club credential required; read-only; 1 req/min |
| ImmoScout24 API | Real Estate | Public API | Medium | Developer portal; commercial use; auth required |
| Immowelt API | Real Estate | Public API | Medium | API documented; aggregator EstateSync also available |
| planning.data.gov.uk | Regulatory | Public API | Medium | UK planning data portal; some endpoints open |
| FEP (Spanish federation) | Market Reports | Manual | Medium | Annual statistics published as press releases |
| Statista (padel topic page) | Market Reports | Subscription | Low | Some charts free; full data requires subscription |
| Playskan.com | Pricing / Bookings | Scrape | Low | No public API; consumer site; ToS unclear |
| CoStar / LoopNet | Real Estate | Subscription | Low | No public API; subscription only; scraping violates ToS |
| Rightmove Commercial API | Real Estate | Subscription | Low | ADF partner program only; not open to arbitrary developers |
| JLL / CBRE Reports | Real Estate | Manual | Low | Published reports only; no API |
| Court Metrics | Pricing / Utilisation | Subscription | Low | Aggregated padel club competitive intelligence platform |
| Shovels.ai | Regulatory | Subscription | Low | US building permit intelligence; paid |
| Matchi | Court Locations | Scrape | Low | No documented public API; consumer app |
---
## 1. Court Location & Registry Data
### 1.1 OpenStreetMap — Overpass API
| Field | Value |
|-------|-------|
| URL | https://overpass-turbo.eu / https://overpass-api.de/api/ |
| Data Type | Geographic — padel court locations, geometry, names, addresses |
| Access Method | Public API |
| Update Frequency | Continuous (community-edited) |
| License / TOS | ODbL — open use with attribution |
| Priority | **High** |
OSM uses the tag `sport=padel` on `leisure=sports_centre` or `leisure=pitch` nodes. The Overpass API is free, unauthenticated, and globally scoped. Query example:
```
[out:json];
(
node["sport"="padel"];
way["sport"="padel"];
relation["sport"="padel"];
);
out body;
```
Limitations: coverage is community-driven and incomplete in newer markets (Germany, US). Spain and UK coverage is reasonable. Data can be downloaded in bulk as `.osm.pbf` files from Geofabrik for a full DuckDB load.
OSM wiki: https://wiki.openstreetmap.org/wiki/Tag:sport=padel
---
### 1.2 Playtomic API
| Field | Value |
|-------|-------|
| URL | https://third-party.playtomic.io / https://api.playtomic.io/v1 |
| Data Type | Venues (tenants), court availability, pricing slots |
| Access Method | Public API (some endpoints); club credentials (official third-party API) |
| Update Frequency | Real-time |
| License / TOS | Playtomic ToS — data may not be redistributed; read-only API |
| Priority | **High** (unauthenticated availability), **Medium** (official API) |
Two access tiers exist:
**Unauthenticated endpoints** (confirmed via reverse engineering, March 2025):
- `GET /v1/availability?sport_id=PADEL&start_min=...&start_max=...&tenant_id=...` — max 25 h window per request
- `GET /v1/tenants?sport_ids=PADEL&...` — tenant (venue) search by geo-bounds; no auth required
**Official Third-Party API** (credential-based):
- Credentials generated in Playtomic Manager → Settings → Developer Tools
- Requires Champion or Master subscription plan per tenant
- Read-only; rate limit ~1 call/minute
- Auth: `POST https://api.playtomic.io/oauth/token` with `client_id`, `client_secret`, `grant_type`
External API docs (Notion): https://playtomicio.notion.site/Playtomic-External-API-Documentation-v1-5-57430603e8324c7c9f69bb2c9327eb98
Playtomic covers 16,000+ courts globally. The platform is dominant in Spain, UK, France, Germany, and expanding in the US.
---
### 1.3 DPV — Deutscher Padel Verband Standorte
| Field | Value |
|-------|-------|
| URL | https://www.dpv-padel.de/standorte-2/ |
| Data Type | German federation-registered padel venues |
| Access Method | Scrape |
| Update Frequency | Periodic (federation-managed) |
| License / TOS | No explicit open data license; scrape for internal use only |
| Priority | **High** |
The DPV "Standorte" page lists DPV-registered venues in Germany. No API exists. The dataset is small (Germany has ~875 courts as of end 2025) and can be scraped as a one-time or periodic snapshot.
---
### 1.4 LTA Padel Venue Finder (UK)
| Field | Value |
|-------|-------|
| URL | https://www.ltapadel.org.uk/play/find-a-padel-court/ |
| Data Type | UK padel venue registry; court count, location, facilities |
| Access Method | Scrape |
| Update Frequency | Ongoing (LTA maintains registration program) |
| License / TOS | No public API or data license; scrape for internal use |
| Priority | **High** |
The LTA runs a venue registration program. As of July 2025, the UK has 1,000+ courts across 325 venues. The Padel Directory (https://www.thepadeldirectory.co.uk/) is an alternative aggregator with filtering. Neither offers a public API.
---
### 1.5 USPA US Padel Club Directory
| Field | Value |
|-------|-------|
| URL | https://padelusa.org/us-padel-clubs/ |
| Data Type | US padel club registry; name, city, state |
| Access Method | Scrape |
| Update Frequency | Periodic |
| License / TOS | No explicit license; internal use scrape |
| Priority | **High** |
The USPA lists 100+ member clubs with city/state. The dataset is small enough for a one-time scrape plus quarterly refresh. Only USPA member clubs are listed — not comprehensive for all US courts.
---
### 1.6 Google Maps Places API
| Field | Value |
|-------|-------|
| URL | https://developers.google.com/maps/documentation/places/web-service/overview |
| Data Type | Business name, address, coordinates, ratings, opening hours |
| Access Method | Public API (paid) |
| Update Frequency | Real-time |
| License / TOS | Google Maps Platform ToS — data cannot be stored beyond caching limits without a license |
| Priority | **Medium** |
Text Search (`"padel court"` + city) returns POI data including address and rating. Pricing from March 2025: Essentials tier free up to 10,000 events/month; Text Search (Basic) ~$0.04/request beyond that. Storing results in a database requires a Maps Data Export license agreement.
Use case: gap-fill where OSM or federation data is absent, particularly for US venues.
---
### 1.7 World Padel Rating
| Field | Value |
|-------|-------|
| URL | https://app.worldpadelrating.com/tournaments |
| Data Type | Player rankings, tournament venues |
| Access Method | Scrape |
| Update Frequency | After each tournament |
| License / TOS | No public API documented |
| Priority | **Low** |
Tournament venue data, not a comprehensive court registry. Limited utility for location intelligence.
---
### 1.8 Matchi (Racket Sports Booking)
| Field | Value |
|-------|-------|
| URL | https://www.matchi.se |
| Data Type | Venue listings, court availability (Scandinavia, some EU) |
| Access Method | Scrape |
| Update Frequency | Real-time |
| License / TOS | No public API; ToS prohibits scraping |
| Priority | **Low** |
Matchi is a Playtomic competitor popular in Sweden and northern Europe. Used by Playskan as a data source. No documented public API found.
---
## 2. Pricing & Revenue Data
### 2.1 Playtomic — Public Availability & Pricing
(See 1.2 above for API details.)
The unauthenticated `/v1/availability` endpoint returns time slots with prices visible to consumers. This enables per-venue, per-city price benchmarking without club credentials. Max 25 h window per request; rate limit must be respected.
---
### 2.2 Playskan.com
| Field | Value |
|-------|-------|
| URL | https://www.playskan.com |
| Data Type | Aggregated court availability + price ranges across Playtomic, Matchi, Padel Mates (UK-focused) |
| Access Method | Scrape |
| Update Frequency | Real-time (consumer UI) |
| License / TOS | No public API; built on FastAPI + DynamoDB internally; ToS unclear |
| Priority | **Low** |
Playskan is the world's first padel booking aggregator (UK + some EU), described as "Skyscanner for padel courts." The platform itself aggregates Playtomic, Matchi, and Padelmates data. It offers a calendar view with availability counts and price ranges. No public API; the backend is internal. Going directly to source APIs (Playtomic, Matchi) is preferred.
---
### 2.3 Court Metrics
| Field | Value |
|-------|-------|
| URL | https://courtmetrics.io |
| Data Type | Estimated booking revenue, pricing, utilisation signals, Google Maps reputation per club |
| Access Method | Subscription |
| Update Frequency | Ongoing |
| License / TOS | Commercial SaaS; data derived from public booking platform signals |
| Priority | **Low** |
Court Metrics is a padel-specific competitive intelligence SaaS that aggregates publicly visible pricing and availability data plus Google Maps signals. It provides estimated revenue per competitor club. Useful as a benchmark check but adds cost as a dependency. Data source is ultimately the same public Playtomic/booking signals.
---
## 3. Market Growth & Industry Reports
### 3.1 FIP World Padel Report
| Field | Value |
|-------|-------|
| URL | https://www.padelfip.com/world-padel-report-2025/ |
| Data Type | Global court counts, player numbers, federation membership by country, tournament stats |
| Access Method | Open Download (PDF) |
| Update Frequency | Annual (December) |
| License / TOS | FIP copyright; citations permitted |
| Priority | **High** |
Published annually by the International Padel Federation. The 2025 edition (released December 2025) reports 77,300 courts globally (+15.2%), 35M+ players, 100 member federations. The 2024 edition PDF is available directly from the Danish Padel Federation and other mirrors.
Direct PDF (2024): https://padelfip.com/pdf/WORLD_PADEL_REPORT_2024_FIP.pdf
---
### 3.2 Playtomic Global Padel Report
| Field | Value |
|-------|-------|
| URL | https://playtomic.com/global-padel-report |
| Data Type | Global court counts, club growth rates, booking patterns, country-level breakdowns |
| Access Method | Open Download (PDF) |
| Update Frequency | Annual |
| License / TOS | Playtomic/PwC copyright; citations permitted |
| Priority | **High** |
Co-produced with PwC's Strategy& arm. The 2025 report covers 50,000+ courts globally, 3,282 new clubs in 2024 (avg 9/day), 92% player return rate. Free download at playtomic.com/global-padel-report.
PDF mirror: https://www.padeladdict.com/wp-content/uploads/2025/07/PLAYTOMIC_GLOBAL-_PADEL_REPORT_2025.pdf
---
### 3.3 Playtomic Global Padel Report 2023 (Deloitte)
| Field | Value |
|-------|-------|
| URL | https://www.scribd.com/document/714549135/202306-Global-Padel-Report-2023 |
| Data Type | Market valuation (€1.775B global padel club market as of 2023), growth projections |
| Access Method | Open Download (PDF) |
| Update Frequency | One-time (2023 edition) |
| License / TOS | Playtomic/Deloitte copyright |
| Priority | **Medium** |
Earlier edition co-produced with Deloitte. Contains baseline market valuation data useful for DuckDB time series.
---
### 3.4 Statista — Padel Topic Page
| Field | Value |
|-------|-------|
| URL | https://www.statista.com/topics/12528/padel/ |
| Data Type | Market size, equipment revenue, country stats, consumer survey results |
| Access Method | Subscription (some charts free) |
| Update Frequency | Irregular |
| License / TOS | Statista commercial license required for data export |
| Priority | **Low** |
The padel topic page aggregates third-party data (FIP, Playtomic, national federations). The underlying data is available from primary sources for free; Statista adds presentation but no original data collection.
---
### 3.5 Padel Biz Magazine Newsletter
| Field | Value |
|-------|-------|
| URL | https://newsletter.padelbusinessmagazine.com |
| Data Type | Market statistics digests, court count updates, industry news |
| Access Method | Open (newsletter / web) |
| Update Frequency | Weekly |
| License / TOS | Editorial content; no API |
| Priority | **Medium** |
Regularly aggregates and re-publishes FIP/Playtomic data with added context. Useful for tracking new report releases. No structured data.
---
### 3.6 Misitrano Consulting — State of Padel in the US 2025
| Field | Value |
|-------|-------|
| URL | https://www.misitranoconsulting.com/us-padel-report |
| Data Type | US market size, court counts by state, investment trends |
| Access Method | Manual (form download) |
| Update Frequency | Annual |
| License / TOS | Commercial consulting report |
| Priority | **Medium** |
US-specific market sizing. Gated but free download. Useful supplement to FIP for the US segment.
---
## 4. Commercial Real Estate Data
### 4.1 ImmoScout24 API (Germany)
| Field | Value |
|-------|-------|
| URL | https://api.immobilienscout24.de |
| Data Type | Commercial property listings; rent/price per sqm by location |
| Access Method | Public API (requires registration + commercial use agreement) |
| Update Frequency | Real-time (listings) |
| License / TOS | Commercial use only; API ToS prohibits redistribution |
| Priority | **Medium** |
ImmoScout24 has a documented developer portal with Import/Export API, search API, and a Market Data endpoint. Sandbox access is available via registration. The Market Data API provides price/rent indices. Authentication via OAuth 1.0/2.0. Primarily targets real estate agents and portals, but market data endpoints are accessible to analytics users with a commercial account.
---
### 4.2 Immowelt API (Germany)
| Field | Value |
|-------|-------|
| URL | https://www.immowelt.de/anbieten/gewerbe/apitechdoku |
| Data Type | Commercial rental listings; warehouse and industrial space |
| Access Method | Public API (requires partner registration) |
| Update Frequency | Real-time |
| License / TOS | Partner/commercial agreement required |
| Priority | **Medium** |
Immowelt documents an API for commercial listings. EstateSync (https://estatesync.com/en/) provides a wrapper REST API for both ImmoScout24 and Immowelt. Useful for tracking warehouse/industrial rental rates as a proxy for padel hall fit-out costs.
---
### 4.3 Rightmove Commercial Listings API (UK)
| Field | Value |
|-------|-------|
| URL | https://api-docs.rightmove.co.uk/docs/property-feed-api-product/1/overview |
| Data Type | Commercial property listings; rents, sizes, locations |
| Access Method | Subscription (ADF partner program) |
| Update Frequency | Real-time |
| License / TOS | Rightmove ADF partner agreement; not open to arbitrary developers |
| Priority | **Low** |
Rightmove's API (ADF format) is restricted to partner estate agents and portals. Contact adfsupport@rightmove.co.uk for access. Not practically accessible for a startup analytics pipeline without a commercial relationship.
---
### 4.4 LoopNet / CoStar (US + UK)
| Field | Value |
|-------|-------|
| URL | https://www.loopnet.com / https://www.costar.com |
| Data Type | Commercial real estate listings, market analytics |
| Access Method | Subscription |
| Update Frequency | Real-time |
| License / TOS | Proprietary; no public API; scraping violates ToS |
| Priority | **Low** |
CoStar acquired LoopNet and operates both as subscription services. No public API exists. A previous government-mandated data sharing arrangement (post-LoopNet acquisition) with Xceligent collapsed after copyright violations. For US commercial rent benchmarks, manual extraction or a CoStar institutional subscription is the only legitimate path.
---
### 4.5 JLL / CBRE Market Reports
| Field | Value |
|-------|-------|
| URL | https://www.jll.com/en-de/insights / https://www.cbre.com/insights |
| Data Type | Commercial real estate market indices; industrial/warehouse rents; European market outlook |
| Access Method | Manual (PDF reports) |
| Update Frequency | Quarterly |
| License / TOS | Copyright; no API; PDF/HTML reports only |
| Priority | **Low** |
JLL and CBRE publish free quarterly market reports for Germany, UK, and other EU markets covering industrial/warehouse rents. These are manually downloaded PDFs — no structured data export. Useful for one-time benchmarks to seed DuckDB reference tables.
JLL Germany Q4 2025 Investment Market: https://www.jll.com/en-de/insights/market-dynamics/germany-investment
---
## 5. Demographics & Socioeconomics
### 5.1 Eurostat Statistics API
| Field | Value |
|-------|-------|
| URL | https://ec.europa.eu/eurostat/web/user-guides/data-browser/api-data-access/api-introduction |
| Data Type | Population, income, sports participation (EHIS), NUTS city-level |
| Access Method | Public API |
| Update Frequency | Annual to multi-year (survey-dependent) |
| License / TOS | CC BY 4.0 — free use with attribution |
| Priority | **High** |
Eurostat's Statistics API (SDMX 3.0 + REST) is free and unauthenticated. Base URL: `https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/{datasetCode}`.
Key datasets:
- `sprt_pcs` — sport participation by country (from EHIS; wave 4 expected 2025/26)
- `urb_cpop1` — city population statistics (NUTS LAU)
- `ilc_di03` — median equivalised net income by NUTS2
The R `eurostat` package and Python `eurostat` library provide typed wrappers. Data is queryable at NUTS2/NUTS3 and city level using `geoLevel=city`.
---
### 5.2 US Census Bureau API
| Field | Value |
|-------|-------|
| URL | https://www.census.gov/data/developers.html |
| Data Type | Population, income, age distribution (ACS 5-year), geographic boundaries |
| Access Method | Public API (free API key) |
| Update Frequency | Annual (ACS) |
| License / TOS | Public domain (US federal government data) |
| Priority | **High** |
The American Community Survey (ACS) API provides city and tract-level demographics. Free API key required (no cost). Endpoint pattern: `https://api.census.gov/data/2023/acs/acs5?get=B01003_001E,NAME&for=place:*&in=state:12`.
Relevant for US market expansion analysis.
---
### 5.3 ONS Beta API (UK)
| Field | Value |
|-------|-------|
| URL | https://developer.ons.gov.uk |
| Data Type | UK city/MSOA demographics, income, population |
| Access Method | Public API |
| Update Frequency | Annual |
| License / TOS | Open Government Licence v3 — free use |
| Priority | **High** |
The ONS Beta API at `https://api.beta.ons.gov.uk/v1` is open and unauthenticated. Rate limit: 120 requests/10 s, 200/min. Datasets include population estimates, deprivation indices, and 2021 census variables at MSOA/LAD level. Sports participation specifically comes from Sport England (see 5.4), not ONS directly.
---
### 5.4 Sport England — Active Lives Survey
| Field | Value |
|-------|-------|
| URL | https://www.sportengland.org/research-and-data/data/active-lives |
| Data Type | UK sports participation rates by sport, age, geography (local authority level) |
| Access Method | Open Download (CSV/Excel) |
| Update Frequency | Annual (April publication) |
| License / TOS | Open Government Licence v3 |
| Priority | **High** |
Active Lives is the UK's primary sports participation survey (~200,000 respondents/year). The November 2023–24 report was published April 2025. Data tables are downloadable from Sport England's website. The UK Data Service also holds microdata for detailed analysis. Sports classification does not yet include padel as a standalone category, but racket sports and physical activity levels at local authority level are relevant for site selection.
Interactive explorer: https://activelives.sportengland.org/
---
### 5.5 Statista (Sports Market Data)
(See 3.4 above — same platform, subscription required for export.)
---
## 6. Regulatory & Zoning
### 6.1 UK Planning Data Portal
| Field | Value |
|-------|-------|
| URL | https://www.planning.data.gov.uk |
| Data Type | Planning applications, permissions, land use data (England) |
| Access Method | Public API |
| Update Frequency | Ongoing |
| License / TOS | Open Government Licence v3 |
| Priority | **Medium** |
MHCLG's Planning Data service provides an API for planning applications across England. The API documentation is at https://www.planning.data.gov.uk/docs. Third-party services like Landhawk (https://www.landhawk.uk/api/planning-application-data/) and Searchland provide enhanced APIs with historical data back to 1990. The London Planning Datahub (https://www.london.gov.uk/programmes-strategies/planning/digital-planning/planning-london-datahub) provides London-specific real-time planning data.
Use case: identify commercial/industrial sites with planning permission for sports use, or track padel-related applications.
---
### 6.2 GovData — Germany Open Data Portal
| Field | Value |
|-------|-------|
| URL | https://www.govdata.de |
| Data Type | German federal/state open data (CKAN catalog); building permits at aggregate level |
| Access Method | Public API (CKAN REST) |
| Update Frequency | Varies by dataset |
| License / TOS | CKAN ODbL / individual dataset licenses |
| Priority | **Medium** |
GovData hosts 1,200+ high-value datasets from German federal, state, and local governments. Building permit data is available at aggregate statistical level (monthly counts by type, from Destatis). Individual permit records are not centralised — they remain with local Bauämter (building offices). The CEIC database publishes aggregated Germany Building Permits indicators: https://www.ceicdata.com/en/indicator/germany/building-permits.
---
### 6.3 Shovels.ai (US Building Permits)
| Field | Value |
|-------|-------|
| URL | https://www.shovels.ai |
| Data Type | US building permit records; commercial construction activity |
| Access Method | Subscription |
| Update Frequency | Ongoing |
| License / TOS | Commercial SaaS |
| Priority | **Low** |
Shovels aggregates US local building permit databases into a searchable API. Relevant for tracking new sports facility construction in the US. Paid subscription; pricing not publicly listed.
---
## 7. Tournament & Professional Circuit Data
### 7.1 PadelAPI.org
| Field | Value |
|-------|-------|
| URL | https://padelapi.org / https://docs.padelapi.org |
| Data Type | Professional tournament draws, results, player stats, rankings (Premier Padel + WPT archive) |
| Access Method | Public API |
| Update Frequency | Real-time during tournaments |
| License / TOS | Free tier available (50k requests, last 6 months); paid tiers for full history |
| Priority | **High** |
Token-based REST API. Free tier includes 50k requests/month and last 6 months of match data. Covers Premier Padel and 2023 WPT events. Includes an MCP server for AI assistant integration. Useful for correlating major tournament venues with local market demand signals.
---
## 8. DuckDB Integration Notes
### Recommended ingestion patterns
| Source | Ingestion Pattern |
|--------|------------------|
| Eurostat API | `httpfs` + JSON → staging table; run weekly |
| Overpass API / OSM | Bulk `.osm.pbf` download via Geofabrik → DuckDB spatial extension; run monthly |
| Playtomic unauthenticated API | Paginated scraper per city bounding box → Parquet; run nightly |
| FIP / Playtomic PDFs | Manual parse → CSV seed files; run annually |
| US Census ACS | `httpfs` REST → staging; run annually |
| ONS Beta API | `httpfs` REST → staging; run annually |
| Sport England CSV | Manual download → seed file; run annually |
| ImmoScout24 / Immowelt | API → staging (requires partner account); run monthly |
| planning.data.gov.uk | REST API → staging; run weekly for new permissions |
### Key technical constraints
- **Playtomic**: availability endpoint limited to 25 h windows per call; ~1 req/min recommended on the official API. The unauthenticated tenant search endpoint has no documented rate limit but should be throttled (1 req/2 s).
- **Eurostat**: no rate limit documented for the Statistics API; the SDMX API supports bulk dataset downloads.
- **ONS Beta API**: 120 req/10 s hard limit; back off on 429.
- **Google Maps Places**: storage of query results beyond the caching window requires a Maps Data Export license.
- **CoStar/LoopNet/Rightmove**: no legitimate automated access path without partner agreements. Avoid scraping — ToS explicitly prohibit it and CoStar has a history of pursuing copyright enforcement.
---
## Sources
- [Reverse Engineering Playtomic](https://mattrighetti.com/2025/03/03/reverse-engineering-playtomic)
- [Playtomic Third Party API](https://third-party.playtomic.io/)
- [Playtomic External API Documentation v1.5](https://playtomicio.notion.site/Playtomic-External-API-Documentation-v1-5-57430603e8324c7c9f69bb2c9327eb98)
- [Playtomic API Complete Guide](https://helpmanager.playtomic.com/hc/en-gb/articles/38836515997073-Playtomic-API-Complete-Guide)
- [Global Padel Report 2025 — Playtomic](https://playtomic.com/global-padel-report)
- [Global Padel Report 2025 PDF](https://www.padeladdict.com/wp-content/uploads/2025/07/PLAYTOMIC_GLOBAL-_PADEL_REPORT_2025.pdf)
- [FIP World Padel Report 2025](https://www.padelfip.com/world-padel-report-2025/)
- [FIP World Padel Report 2024 PDF](https://padelfip.com/pdf/WORLD_PADEL_REPORT_2024_FIP.pdf)
- [DPV Standorte](https://www.dpv-padel.de/standorte-2/)
- [LTA Padel Court Finder](https://www.ltapadel.org.uk/play/find-a-padel-court/)
- [The Padel Directory UK](https://www.thepadeldirectory.co.uk/)
- [USPA Club Directory](https://padelusa.org/us-padel-clubs/)
- [Playskan — World's First Padel Booking Aggregator (Medium)](https://medium.com/@henrihapponen/we-built-the-worlds-first-padel-booking-aggregator-33c6511e212e)
- [PadelAPI.org](https://padelapi.org)
- [PadelAPI.org Documentation](https://docs.padelapi.org/)
- [OSM Tag: sport=padel](https://wiki.openstreetmap.org/wiki/Tag:sport=padel)
- [Overpass API](https://wiki.openstreetmap.org/wiki/Overpass_API)
- [Eurostat Statistics API](https://ec.europa.eu/eurostat/web/user-guides/data-browser/api-data-access/api-introduction)
- [Eurostat Sport Participation Dataset (sprt_pcs)](https://ec.europa.eu/eurostat/cache/metadata/en/sprt_pcs_esms.htm)
- [US Census Bureau API](https://www.census.gov/data/developers.html)
- [ONS Developer Hub](https://developer.ons.gov.uk/)
- [Sport England Active Lives](https://www.sportengland.org/research-and-data/data/active-lives)
- [Google Maps Places API](https://developers.google.com/maps/documentation/places/web-service/overview)
- [ImmoScout24 API Developer Portal](https://api.immobilienscout24.de/)
- [Immowelt API Documentation](https://www.immowelt.de/anbieten/gewerbe/apitechdoku)
- [Rightmove Commercial Listings API](https://api-docs.rightmove.co.uk/docs/property-feed-api-product/1/overview)
- [planning.data.gov.uk](https://www.planning.data.gov.uk/)
- [GovData Germany](https://www.govdata.de/)
- [Court Metrics](https://courtmetrics.io/)
- [Shovels.ai](https://www.shovels.ai/)
- [Statista Padel](https://www.statista.com/topics/12528/padel/)
- [JLL Germany Insights](https://www.jll.com/en-de/insights/market-dynamics/germany-investment)
- [CBRE Insights](https://www.cbre.com/insights)
- [Padel Biz Magazine](https://newsletter.padelbusinessmagazine.com)
- [Misitrano — State of Padel US 2025](https://www.misitranoconsulting.com/us-padel-report)

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# Padel Club Financial Model — Market Research Report
**February 2026 · Germany / United Kingdom / United States**
> Currency conversions used throughout: **£1 = €1.20 · $1 = €0.95**
> All values converted to EUR to match the financial model (EUR-only).
---
## How to Use This Report
This report maps directly to the per-city override fields in `seed_content.py`:
| Field | Unit | Section |
|---|---|---|
| `ratePeak` | EUR/hr per court | §2–4 Court Hire Rates |
| `rateOffPeak` | EUR/hr per court | §2–4 Court Hire Rates |
| `rentSqm` | EUR/sqm/month | §5 Commercial Rent |
| `electricity` | EUR/month (facility total) | §6 Operating Costs |
| `heating` | EUR/month (facility total) | §6 Operating Costs |
| `staff` | EUR/month (total employer cost) | §6 Operating Costs |
| `permitsCompliance` | EUR one-time | §7 CAPEX & Permits |
| `utilTarget` | % (e.g. 0.30 = 30%) | §8 Recommended Values |
Country-level CAPEX benchmarks (court construction, hall build cost, land) are documented for reference but are not city-specific model inputs in V1.
---
## 2. Court Hire Rates — Germany
Rates are per court per hour (full court, 4 players). Off-peak = weekday daytime before ~17:00; peak = evenings and weekends.
| City | Off-Peak (€/hr) | Peak (€/hr) | Confidence | Key Venue / Source |
|---|---|---|---|---|
| Berlin | €33 | €46 | ✅ High | Playskan city avg; Padel Berlin outdoor €37/indoor €46 |
| Munich | €30 | €42 | ⚠️ Est. | No public pricing; estimated from city market position |
| Hamburg | €26 | €36 | ✅ Medium | Padelon: double court €30 flat; single court €20 |
| Frankfurt | €24 | €28 | ✅ High | Padel Frankfurt: €24 off-peak / €28 peak (confirmed) |
| Cologne | €22 | €27 | ✅ High | Padel Walls: €22 daytime / €26 evening (confirmed) |
| Düsseldorf | €30 | €42 | ⚠️ Est. | TG Nord guest €48 (members club outlier); commercial est. |
| Stuttgart | €26 | €38 | ✅ Medium | Stuttgart Padel 45-min slots: €34/€44 per 4 players = €45/€59/hr; adjusted down for typical 60-min model |
| Leipzig | €18 | €26 | ⚠️ Est. | PadelCity Leipzig (Nov 2024 opening); app-only pricing |
**Industry context:** Playtomic Global Padel Report 2025 shows Germany average GMV per court rose 48% YoY to **€4,000/month**. At 30% utilisation and ~450 bookable slots/month, this implies a blended rate of ~€30/hr — consistent with the figures above.
**Sources:** [Playskan](https://www.playskan.com/), [Padelberlin.de](https://padelberlin.de/pricing/), [Padelon Hamburg](https://www.padel-test.de/en/padel-locations-2/padel-hamburg-rahlstedt/), [Padel Frankfurt / padelfinder.de](https://padelfinder.de/en/paddle-court/padel-frankfurt/), [Padel Walls Cologne](https://www.padel-test.de/en/padel-locations-2/padel-koeln-walls/), [Stuttgart Padel](https://www.stuttgart-padel.com/), [Playtomic Global Padel Report 2025](https://playtomic.com/global-padel-report)
---
## 3. Court Hire Rates — United Kingdom
Rates confirmed from aggregators (Playskan, TimeOut), direct venue pages, and Powerleague data. Listed in GBP first, then EUR.
| City | Off-Peak (£/hr) | Peak (£/hr) | Off-Peak (€/hr) | Peak (€/hr) | Source |
|---|---|---|---|---|---|
| London | £25–35 | £45–60 | €30–42 | €54–72 | TimeOut map (Mar 2025); Rocket Padel £20, Padel Social Club £50, The Padel Yard £60 |
| Manchester | £30 | £45 | €36 | €54 | Powerleague Ardwick; DesignMyNight avg £38 blended |
| Birmingham | £22 | £35 | €26 | €42 | Powerleague Birmingham (Jul 2024); Playskan avg £31 |
| Edinburgh | £18 | £28 | €22 | €34 | LTA Padel Edinburgh; Playskan avg £24 blended |
**Notes:**
- London range is extremely wide (£20 suburban Zone 4 → £60 premium Zone 1). Model values use a mid-market estimate (not budget, not flagship).
- Indoor courts cost 15–25% more than outdoor across all UK cities.
- Off-peak/peak price gap is typically 10–30%; the figures above use the midpoint of reported ranges.
**Sources:** [TimeOut London Padel Map (March 2025)](https://www.timeout.com/london/news/a-comprehensive-map-of-londons-padel-courts-with-pricing-031925), [Playskan UK](https://www.playskan.com/play-padel), [Powerleague Padel Birmingham](https://www.powerleague.com/padel-birmingham), [Powerleague Manchester](https://www.powerleague.com/padel-manchester), [LTA Padel Edinburgh](https://www.ltapadel.org.uk/play/padel-in-your-area/padel-in-edinburgh/)
---
## 4. Court Hire Rates — United States
Listed in USD first, then EUR (×0.95). US padel is emerging but already price-leading globally in gateway cities.
| City | Off-Peak ($/hr) | Peak ($/hr) | Off-Peak (€/hr) | Peak (€/hr) | Source |
|---|---|---|---|---|---|
| Miami | $40 | $60 | €38 | €57 | Ultra Padel: $25/player/90 min outdoor; One Padel Indoor ~$56/court |
| New York | $60 | $110 | €57 | €105 | Padel Haus Brooklyn: $55/person/hr peak (4 players = $220/court); off-peak ~$60 |
| Los Angeles | $60 | $100 | €57 | €95 | The Padel Courts Hollywood: $100/hr Premier; $50 Mini |
| Dallas | $20 | $30 | €19 | €28 | Padel39: $30/90-min drop-in (~$20/hr full court) |
| Austin | $20 | $30 | €19 | €28 | Padel39 Austin: $30/90 min |
| Chicago | $28 | $42 | €27 | €40 | Union Padel Club: $35/hr non-member (opened Jan 2026) |
**Notes:**
- NYC pricing is the highest in the world for a commercial club. Padel Haus's $55/person rate is for 4-player courts → $220/court/hour at peak. This is real pricing for this venue, but the model uses a more conservative estimate of $110/hr peak to reflect market positioning for a hypothetical new entrant.
- Ultra Padel Miami (26 courts, largest US facility) charges ~$45–50/court/hour; smaller indoor clubs charge more.
- Sun Belt cities (Dallas, Austin, Miami) see strong outdoor padel demand; Chicago and NYC are predominantly indoor.
**Sources:** [Ultra Padel Miami](https://ultrapadelclub.com/play), [Padel Haus Brooklyn](https://www.padel.haus/), [The Padel Courts LA](https://thepadelcourts.com/prices), [Padel39](https://www.padel39.com), [Union Padel Club Chicago](https://www.unionpadelclub.com/court-booking)
---
## 5. Commercial Rent by City
Padel clubs typically occupy 800–2,000 sqm of industrial/warehouse/sports hall space (not retail). Rents are for that category unless noted.
### Germany — Industrial/Warehouse Rent (€/sqm/month)
Data from Realogis H1 2024 Mietpreiskarte and Statista.
| City | Rent (€/sqm/mo) | Range | Notes |
|---|---|---|---|
| Munich | €10.50 | €9.00–12.00 | Top-tier logistics market; prime rents at record high |
| Berlin | €10.50 | €9.00–12.00 | Comparable to Munich; strong demand |
| Hamburg | €9.00 | €8.00–10.50 | Key northern port logistics hub |
| Frankfurt | €7.95 | €7.00–9.50 | Realogis confirmed 2024 |
| Cologne | €8.25 | €7.50–9.00 | prim logistics corridor |
| Düsseldorf | €7.50 | €7.00–8.25 | Realogis H1 2024 |
| Stuttgart | €8.00 | €7.50–8.50 | Realogis H1 2024 |
| Leipzig | €5.90 | €5.00–7.00 | Eastern Germany discount |
**Source:** [Realogis Mietpreiskarte H1 2024](https://www.realogis.de/unternehmen/aktuelles/artikel/realogis-mietpreiskarte-h1-2024-spitzenmieten-fuer-logistikneubauten-in-deutschland-auf-hoechstniveau), [Statista DE industrial rents](https://de.statista.com/statistik/daten/studie/536669/umfrage/mietpreis-fuer-lager-und-logistikflaechen-in-koeln/)
### United Kingdom — Industrial/Commercial Rent (EUR/sqm/month)
UK rents are published in £/sqft/year; converted here. 1 sqft = 0.093 sqm → 1 sqft/year = 10.76 sqm/year.
| City | £/sqft/year | £/sqm/month | €/sqm/month | Notes |
|---|---|---|---|---|
| London (inner) | £25–35 | £22–31 | €26–37 | M25 industrial prime; padel clubs use Zone 3–5 space at lower end |
| London (model) | £22 | £20 | **€24** | Mid-market Zone 3–4 warehouse; used in model |
| Manchester | £7–9 | £6.3–8.1 | **€8** | Powerleague Ardwick-style industrial |
| Birmingham | £6–8 | £5.4–7.2 | **€7** | Midlands Golden Triangle |
| Edinburgh | £4–6 | £3.6–5.4 | **€5** | Scotland discount; less dense logistics market |
**Source:** [Lambert Smith Hampton Industrial Land Values 2022](https://content.knightfrank.com/research/2504/documents/en/industrial-land-values-research-2022-9242.pdf), [Statista UK Industrial Construction Cost 2024](https://www.statista.com/statistics/601846/industrial-building-cost-uk-2016/)
### United States — Industrial Lease Rates (EUR/sqm/month)
US rents are published in $/sqft/year; converted. Data from CommercialEdge and CoStar.
| City | $/sqft/year | $/sqm/month | €/sqm/month | Notes |
|---|---|---|---|---|
| Miami | $21.00 | $18.8 | **€18** | CommercialEdge Q2 2025 avg gross lease; South Florida +9.6% YoY |
| New York | $25–30 | $22.4–26.8 | **€23** | NYC/NJ industrial proxy; Brooklyn commercial median high |
| Los Angeles | $14–17 | $12.5–15.3 | **€13** | CommercialEdge; 11.6% YoY growth |
| Dallas | $7–11 | $6.3–9.8 | **€8** | Low-cost Texas industrial |
| Austin | $8–12 | $7.2–10.8 | **€9** | Slightly above Dallas (tech hub premium) |
| Chicago | $8–12 | $7.2–10.8 | **€8** | Midwest moderate |
**Source:** [CommercialEdge National Industrial Report Aug 2024](https://www.commercialedge.com/blog/national-industrial-report-august-2024/), [Built World Advisors Miami Q4 2025](https://builtworldadvisors.com/q4-2025-miami-industrial-market-update-a-submarket-by-submarket-breakdown/)
---
## 6. Operating Costs by Country
### Electricity
**Germany** — Gewerbestrom (commercial electricity, <100,000 kWh/year tier):
| Consumption tier | Rate (ct/kWh) | Year |
|---|---|---|
| Small commercial (10,000 kWh/yr) | 31.1 ct | 2025 |
| Medium commercial (50 MWh/yr) | 30.5 ct | Apr 2024 |
| New contracts, mid-size (100,000 kWh/yr) | 25.0 ct | Mid 2024 |
| Industrial (20–70 GWh/yr) | 15.8 ct | 2025 |
A 4–6 court indoor facility consumes ~100,000–200,000 kWh/year → commercial-tier rate **~€0.25–0.30/kWh**. Monthly electricity cost: **€2,000–€4,500**.
**Sources:** [Strom-Report Gewerbestrom](https://strom-report.com/strompreis-gewerbe/), [BDEW Strompreisanalyse](https://www.bdew.de/service/daten-und-grafiken/bdew-strompreisanalyse/), [GlobalPetrolPrices Germany](https://www.globalpetrolprices.com/Germany/electricity_prices/)
**United Kingdom** — Non-domestic electricity:
| Period | Rate (p/kWh) |
|---|---|
| Q4 2024 Ofgem non-domestic average | 26.0p |
| April 2025 range | 25.7–27.5p |
| Fixed 1-year contracts, June 2025 | 21.7–23.9p |
Monthly estimate for 4–6 court indoor UK facility: **£2,100–£3,900/month** (8,000–15,000 kWh/month at 25p).
**Source:** [Business Energy Deals Feb 2026](https://www.businessenergydeals.co.uk/business-electricity-prices/), [Utility4Business 2025](https://utility4business.com/blogs/business-electricity-costs-2025-uk)
**United States** — Commercial electricity by state (EIA, 2024 avg):
| State | Rate (ct/kWh) | Monthly bill (20,000 kWh) | EUR equiv. |
|---|---|---|---|
| Texas | 9.0¢ | $1,800 | €1,710 |
| Florida | 12.0¢ | $2,400 | €2,280 |
| Illinois | 11.0¢ | $2,200 | €2,090 |
| New York | 17.0¢ | $3,400 | €3,230 |
| California | 22.0¢ | $4,400 | €4,180 |
**Source:** [EIA Electric Power Monthly 2024](https://www.eia.gov/electricity/monthly/epm_table_grapher.php?t=epmt_5_6_a), [ElectricChoice.com by State Feb 2026](https://www.electricchoice.com/electricity-prices-by-state/)
---
### Staff Costs
**Germany** — Key wage benchmarks (2025):
| Role | Basis | Gross monthly | Employer cost (+22% social) |
|---|---|---|---|
| Minimum wage | €12.82/hr × 173 hrs | €2,218 | €2,706 |
| Cleaner (Gebäudereinigung tariff) | €14.25/hr, 20 hrs/week | €1,235 | €1,507 |
| Reception staff | National avg full-time | €2,051 | €2,502 |
| Fitness/sports trainer | Avg full-time | €2,800 | €3,416 |
| **Total: lean 4-court club** | 2 reception + 1 coach + 1 cleaner | €8,109 gross | **~€9,900/month** |
| **Total: full 6-court club** | + manager | €11,609 gross | **~€14,200/month** |
**Sources:** [Mindestlohn 2025 / Fairgueten.de](https://fairgueten.de/wissen/mindestlohn-deutschland-2025/), [Reinigungskraft tariff / Blink.de](https://www.blink.de/blog/mindestlohn-reinigungskraft-2025/), [Stepstone Empfangsbereich 2025](https://www.stepstone.de/gehalt/Mitarbeiter-in-Empfangsbereich.html)
**United Kingdom** — Key wage benchmarks (2025):
| Role | Rate | Monthly cost |
|---|---|---|
| National Living Wage (21+) | £12.21/hr | — |
| Receptionist (sports/leisure) | £12–17.50/hr | £2,080–£3,033 |
| Padel coach | £26–40/hr; avg ~£35/hr | £4,550 full-time |
| Cleaner | £13–15/hr | £1,127 (20 hrs/wk) |
| **Total: lean 4-court club wages** | 2 reception + 2 coaches + 1 cleaner | **~£12,740/month** |
| **Total employer cost (+ NI 15% + pension 3%)** | | **~£15,200/month = €18,240** |
**Sources:** [GOV.UK NLW 2025](https://www.gov.uk/national-minimum-wage-rates), [Glassdoor UK Padel Coach](https://www.glassdoor.co.uk/Hourly-Pay/We-are-padel-Sports-Coach-Hourly-Pay-E8567625_D_KO13,25.htm)
**United States** — Key wage benchmarks (2025):
| State | Min wage | Gym receptionist avg | Padel coach avg | Cleaner (BLS median) |
|---|---|---|---|---|
| Federal | $7.25 | — | — | — |
| Florida | $14.00 | $18.22/hr | $19.70/hr | $17.27/hr |
| California | $16.90 | $18.22/hr | $40.71/hr (Hi Padel) | $17.27/hr |
| Texas | $7.25 | $18.22/hr | $19.70/hr | $17.27/hr |
| Illinois | $15.00 | $18.22/hr | $19.70/hr | $17.27/hr |
| New York (NYC) | $17.00 | $18.22/hr | $19.70/hr | $17.27/hr |
**Total monthly payroll benchmark (6-court US club, 6.5 FTE staff):** ~$23,700/month ≈ **€22,515/month**
**Sources:** [ZipRecruiter Padel Coach Salary Dec 2025](https://www.ziprecruiter.com/Salaries/Padel-Coach-Salary), [BLS Janitors & Cleaners OES 2023](https://www.bls.gov/oes/2023/may/oes372011.htm), [BusinessDojo Padel Club Operating Expenses 2026](https://dojobusiness.com/blogs/news/padel-center-costs-maintenance-equipment)
---
## 7. CAPEX Benchmarks by Country
### Court Construction Cost (per double court)
| Market | Range | Typical | Notes |
|---|---|---|---|
| Germany (structure only) | €25,000–€35,000 | €30,000 | Outdoor; panoramic glass adds ~30% |
| Germany (complete outdoor incl. foundation) | €50,000–€80,000 | €65,000 | Site prep, lighting, fencing included |
| Europe (supply-only entry-level) | €18,000–€25,000 | €20,000 | ex-works, no installation |
| Europe (WPT-spec panoramic) | €35,000–€45,000 | €40,000 | Premium finish |
| United States | $24,000–$65,000 | $45,000 | Higher installation labour |
| United Kingdom | £18,000–£35,000 | £25,000 | Comparable to European rates |
**Sources:** [Padel-Test.de court costs](https://www.padel-test.de/en/padel-knowledge/paddle-court-costs/), [Sports Venue Calculator cost guide](https://sportsvenuecalculator.com/knowledge/padel-courts/padel-court-construction-cost/), [TennisTraveller.net build special](https://www.tennistraveller.net/en/blog/1261)
### Hall/Building Construction Cost (per sqm)
| Country | Range (€/sqm) | Notes |
|---|---|---|
| Germany (steel sports hall) | €700–€1,100/sqm | BKI 2024; Gymnastikhalle ~€950/sqm base |
| Germany (new purpose-built, full fit-out) | €1,900–€2,250/sqm | BKI data for Sporthallen with tribune |
| United Kingdom (new-build sports hall) | €1,200–€1,800/sqm | £1,000–1,500/sqm; Sport England benchmarks |
| United States (commercial/sports) | €513–€713/sqm | $50–70/sqft Arrant Construction; lower fit-out spec |
**Sources:** [BKI Kostenrahmen Sporthallen 2024](https://imageserver.stadionwelt.de/Image/6/6/299c845739d0c7173521a9e9bbd4ed7ed6d2bd7b0764c8e464d51caf9bbbd5/Kostenrahmen_Sporthalle_BKI-2024.pdf), [Arrant Construction Sports Facility Texas 2026](https://www.arrantconstruction.com/sports-facility-construction-texas-complete-guide/)
### Permits & Compliance Budget
| Country | Method | Typical amount |
|---|---|---|
| Germany | 0.5% of construction value + plan-check + statutory inspections | €15,000–€37,500 for a €1.5–2.5M build |
| Germany (change-of-use only) | Nutzungsänderung flat fee | €500–€5,000 |
| United Kingdom | £635/75sqm band (1,000–3,750sqm building); plus noise survey, planning consultant | €12,000–€22,000 total |
| USA (Florida/Broward) | 1.85% of job valuation (RS Means) + DCA 1.5% surcharge | €20,000–€35,000 |
| USA (NYC) | $100 + $13 per $1,000 of construction cost | €15,000–€30,000 |
| USA (CA) | 1–5% of project value | €20,000–€50,000 |
| USA (Texas) | 0.5–2% of project value | €12,000–€25,000 |
**Sources:** [Ofina.de Bauantrag Kosten](https://www.ofina.de/baufinanzierung/bauantrag-kosten/), [GOV.UK planning fees from April 2025](https://www.gov.uk/guidance/fees-for-planning-applications), [Broward County Fee Schedule PDF](https://www.broward.org/Building/Forms/Documents/BCSD%20Fee%20Schedule.pdf), [NYC DOB Permit Fee Structure](https://www.nyc.gov/assets/buildings/pdf/new_permit_fee_structure.pdf), [HomeGuide Building Permit Costs 2026](https://homeguide.com/costs/building-permit-cost)
---
## 8. Recommended Seed Script Values per City
The table below provides recommended values for each input field, ready to plug into `seed_content.py`. All values are in **EUR** (or unitless for ratios). Values marked ⚠️ are estimates where direct data is sparse; verify before production use.
### Germany — 8 Cities
| City | `ratePeak` | `rateOffPeak` | `rentSqm` | `electricity` | `heating` | `staff` | `permitsCompliance` | `utilTarget` |
|---|---|---|---|---|---|---|---|---|
| Berlin | **46** | **33** | **10.50** | **3,000** | **1,200** | **11,000** | **28,000** | **0.35** |
| Munich | **42** | **30** | **10.50** | **3,200** | **1,500** | **12,000** | **30,000** | **0.35** |
| Hamburg | **36** | **26** | **9.00** | **2,800** | **1,200** | **10,500** | **25,000** | **0.33** |
| Frankfurt | **28** | **24** | **7.95** | **2,700** | **1,100** | **10,000** | **25,000** | **0.30** |
| Cologne | **27** | **22** | **8.25** | **2,700** | **1,100** | **10,000** | **24,000** | **0.30** |
| Düsseldorf | **42** ⚠️ | **30** ⚠️ | **7.50** | **2,700** | **1,100** | **10,000** | **24,000** | **0.30** |
| Stuttgart | **38** | **26** | **8.00** | **2,800** | **1,300** | **10,500** | **26,000** | **0.28** |
| Leipzig | **26** ⚠️ | **18** ⚠️ | **5.90** | **2,500** | **1,100** | **9,000** | **20,000** | **0.28** |
### United Kingdom — 4 Cities
| City | `ratePeak` | `rateOffPeak` | `rentSqm` | `electricity` | `heating` | `staff` | `permitsCompliance` | `utilTarget` |
|---|---|---|---|---|---|---|---|---|
| London | **72** | **36** | **24** | **4,200** | **1,200** | **18,000** | **24,000** | **0.40** |
| Manchester | **54** | **36** | **8** | **3,600** | **1,000** | **15,000** | **18,000** | **0.33** |
| Birmingham | **42** | **26** | **7** | **3,500** | **1,000** | **14,500** | **17,000** | **0.30** |
| Edinburgh | **34** | **22** | **5** | **3,200** | **1,100** | **14,000** | **17,000** | **0.30** |
### United States — 6 Cities
| City | `ratePeak` | `rateOffPeak` | `rentSqm` | `electricity` | `heating` | `staff` | `permitsCompliance` | `utilTarget` |
|---|---|---|---|---|---|---|---|---|
| Miami | **57** | **38** | **18** | **2,300** | **200** | **16,000** | **22,000** | **0.35** |
| New York | **105** | **57** | **23** | **3,400** | **400** | **22,000** | **28,000** | **0.38** |
| Los Angeles | **95** | **57** | **13** | **4,200** | **300** | **20,000** | **26,000** | **0.35** |
| Dallas | **28** | **19** | **8** | **1,800** | **500** | **14,500** | **18,000** | **0.30** |
| Austin | **28** | **19** | **9** | **1,800** | **400** | **15,000** | **18,000** | **0.30** |
| Chicago | **40** | **27** | **8** | **2,200** | **700** | **17,000** | **21,000** | **0.30** |
---
## 9. Land Price Reference (context only — not a model input field)
Padel clubs almost always **lease** rather than purchase land. Land prices are included here as context for investors evaluating lease vs. buy, or for purpose-built developments.
| Market | Land price range | Notes |
|---|---|---|
| Munich (commercial) | €500–700/sqm | Urban commercial; logistics on city periphery cheaper |
| Berlin | €300–500/sqm | Growing gap between inner and outer districts |
| Frankfurt / Hamburg | €300–500/sqm | Prime commercial; logistics parks far lower |
| Cologne / Düsseldorf | €200–350/sqm | Rhine corridor; good logistics but not gateway-premium |
| Stuttgart | €250–400/sqm | Baden-Württemberg premium |
| Leipzig | €80–150/sqm | Eastern Germany discount |
| London (industrial) | £1,050–1,915/sqm (€1,260–2,300) | Constrained supply; M25 inside premium |
| Birmingham / Midlands | £247+/sqm (€296+) | Golden Logistics Triangle; strong demand |
| Manchester / Edinburgh | £100–200/sqm (€120–240) | Below London but rising |
| Miami-Dade (industrial) | $74/sqft = $797/sqm (€757) | +76% YoY in H1 2025 — highly volatile |
| NYC metro | $1,000+/sqm | Very constrained; Brooklyn industrial extremely expensive |
| Los Angeles | $500–800/sqm | SoCal logistics constrained |
| Dallas (commercial) | $12–49/sqm | Wide range; urban vs suburban |
| Austin | $50–120/sqm (urban core) | Tech-hub premium vs suburban |
| Chicago | $50–100/sqm | Midwest moderate |
**Sources:** [Statista UK industrial land by market](https://www.statista.com/statistics/1263353/industrial-land-value-united-kingdom-by-market/), [Miami Realtors South Florida Land Sales H1 2025](https://www.miamirealtors.com/2025/07/10/south-florida-land-sales-surge-leading-indicator-of-future-real-estate-development/), [Texas Real Estate Research Center Q3 2024](https://trerc.tamu.edu/article/texaslandmarket-2268/)
---
## 10. Methodology & Caveats
**Data collection:** Web searches conducted February 2026 using Playtomic booking pages, aggregators (Playskan, TimeOut, Padel Map USA), official planning authority documents, EIA electricity data, BLS wage surveys, Realogis/CommercialEdge real estate reports, and industry publications (DPV, Playtomic Global Padel Report 2025).
**Currency conversions** use approximate February 2026 mid-market rates: £1 = €1.20, $1 = €0.95. Apply a ±5% buffer for live transactions.
**Key limitations:**
1. **German city rates** — the majority of clubs price via Playtomic or proprietary apps without public web pages. Berlin has the most confirmed data; Munich and Leipzig are estimated.
2. **Electricity figures** — facility-level consumption estimates assume a 4-double-court indoor facility running 12 hours/day, 30 days/month. Actual consumption depends on HVAC spec, LED vs halogen, building insulation, and climate.
3. **Staff costs** — Germany and UK employer on-costs (+22% and +18% respectively) are included in the model values. US figures represent gross payroll only; add ~15% for FICA and workers' comp.
4. **US permits** — extremely jurisdiction-dependent. The Broward 1.85% is well-documented; NYC formula is clearly published. For Texas jurisdictions, the 0.5–2% national range is the only reliable guidance — verify with the local building department.
5. **US land prices (Miami especially)** — Miami-Dade industrial land rose 76% YoY in H1 2025. Any figures in this report will be stale for site-specific underwriting. Get a current broker appraisal.
6. **Utilisation targets** are planning estimates for a new club's first operating year. Mature clubs in established markets (Berlin, London, Miami) target 50–60%+ utilisation. The seed values use conservative 28–40% to model realistic break-even timelines.
---
*Report compiled from parallel web research, February 2026. For live underwriting, verify rates through Playtomic or direct venue enquiry.*
---
## 11. Demand-Side City Profiles
Data sources: national statistics offices, Wikipedia city infoboxes, Padelinsider.de / Padelfinder.de venue counts (cross-checked Feb 2026), LTA padel venue registry, USPA court directory, FIP World Padel Report 2025.
> **Court density** = registered courts ÷ population (city proper) × 100,000. Court counts are venue-aggregated estimates from Padelinsider / Playtomic / LTA / USPA as of early 2026; rapid growth means these figures may be understated within months.
### Germany — 8 Cities
| City | Population (city proper) | GDP/cap proxy | Courts (approx.) | Courts / 100k pop | Climate zone | Notes |
|---|---|---|---|---|---|---|
| Berlin | 3,590,000 ✅ | €38,000 ⚠️ | ~50 ⚠️ | ~1.4 | Cfb — humid continental, cold winters | Largest DE market; fastest venue growth; Padel FC (9 courts), PBC (6), Mitte (5), Lankwitz (4) among key venues |
| Munich | 1,490,000 ✅ | €65,300 ✅ | ~28 ⚠️ | ~1.9 | Dfb — continental, heavy winter snow | Highest income city in DE; PadelCity Munich, Padel Seasons (8 courts), Casa Padel network |
| Hamburg | 1,940,000 ✅ | €64,000 ✅ | ~35 ⚠️ | ~1.8 | Cfb — oceanic, wet and mild | Hanse Padel (16 courts), Padelon Hamburg-Hummelsbüttel (11 courts) anchor the market |
| Frankfurt | 770,000 ✅ | €83,400 ✅ | ~18 ⚠️ | ~2.3 | Cfb — oceanic | Highest GDP/cap in DE (financial hub); relatively small city footprint inflates density |
| Cologne | 1,090,000 ✅ | ~€40,000 ⚠️ | ~20 ⚠️ | ~1.8 | Cfb — oceanic | 5 locations, ~18–22 courts; Padel Walls Cologne is key operator |
| Düsseldorf | 640,000 ✅ | ~€45,000 ⚠️ | ~22 ⚠️ | ~3.4 | Cfb — oceanic | High-income Rhine corridor; We Are Padel franchise present; 4 locations, ~20 courts |
| Stuttgart | 640,000 ✅ | ~€50,000 ⚠️ | ~12 ⚠️ | ~1.9 | Cfb — slightly warmer | Baden-Württemberg industrial hub; Padeldir lists 17 clubs but many share courts; net courts lower |
| Leipzig | 630,000 ✅ | ~€28,000 ⚠️ | ~8 ⚠️ | ~1.3 | Dfb — continental | Lowest income Eastern city; PadelCity Leipzig (7 courts) dominant operator; nascent market |
**Germany total context:** DPV and FIP estimate Germany at 550+ padel locations / ~2,000+ courts nationally by end-2025, representing ~130% growth YoY in 2024. ⚠️ City-level court counts are aggregated from venue directories, not official DPV registrations.
### United Kingdom — 4 Cities
| City | Population (city proper) | GDP/cap proxy | Courts (approx.) | Courts / 100k pop | Climate zone | Notes |
|---|---|---|---|---|---|---|
| London | 9,650,000 ✅ | £69,000 (~€83k) ✅ | ~250 ⚠️ | ~2.6 | Cfb — oceanic, mild | LTA: GB reached 1,000 courts in July 2025 across 325 venues; London estimated ~25% share. Stratford (9), Rocket Padel (4), Padel Social Club (7), The Padel Yard (3) are notable venues |
| Manchester | 560,000 ✅ | £65,591 (~€79k) ✅ | ~60 ⚠️ | ~10.7 | Cfb — oceanic, wet | First city in Britain to develop a local padel plan (LTA + Manchester City Council). High density relative to city-proper population; metro area 2.8M |
| Birmingham | 1,150,000 ✅ | ~£30,000 (~€36k) ⚠️ | ~45 ⚠️ | ~3.9 | Cfb — oceanic | Powerleague multi-court facility key operator; below-average income vs London but growing padel market |
| Edinburgh | 530,000 ✅ | ~£35,000 (~€42k) ⚠️ | ~15 ⚠️ | ~2.8 | Cfb — cool oceanic | LTA Edinburgh page confirms ~2 clubs; Powerleague Scotland venues; cold winters reduce outdoor demand |
**UK total context:** LTA confirmed 1,000 courts across 325 venues in July 2025, up from 763 at end-2024 (+31% in 6 months). UK leads globally on GMV per court (€9,700/month, +74% YoY per Playtomic 2025 report). ⚠️ City-level splits are estimates based on proportional venue count from LTA venue map.
### United States — 6 Cities
| City | Population (city proper) | Median HH income | Courts (approx.) | Courts / 100k pop | Climate zone | Notes |
|---|---|---|---|---|---|---|
| Miami | 460,000 ✅ | ~$62,000 ⚠️ | ~80 ⚠️ | ~17.4 | Aw — tropical savanna | Ultra Padel (26 courts) alone makes Miami highest-density US market; outdoor-dominant, year-round play |
| New York | 8,340,000 ✅ | ~$70,000 ⚠️ | ~45 ⚠️ | ~0.5 | Cfa — humid subtropical | Very low density for city size; indoor-only due to climate/space constraints; Padel Haus Brooklyn anchor |
| Los Angeles | 3,900,000 ✅ | ~$80,000 ⚠️ | ~40 ⚠️ | ~1.0 | BSk/Csb — semi-arid | The Padel Courts Hollywood; year-round outdoor possible; courts concentrated in West Side / Hollywood |
| Dallas | 1,300,000 ✅ | ~$58,000 ⚠️ | ~25 ⚠️ | ~1.9 | Cfa — humid subtropical | Padel39 flagship market; hot summers drive indoor preference Jul–Sep |
| Austin | 980,000 ✅ | ~$72,000 ⚠️ | ~18 ⚠️ | ~1.8 | Cfa — humid subtropical | Tech hub; above-average income; Padel39 Austin; strong growth trajectory |
| Chicago | 2,700,000 ✅ | ~$62,000 ⚠️ | ~20 ⚠️ | ~0.7 | Dfa — humid continental | Cold winters require indoor-only; Union Padel Club (opened Jan 2026); emerging market |
**US total context:** USPA reports ~688 courts in operation across 31 states as of Q2 2025, with ~352 new courts built in 2024. Florida, California, and Texas lead in court count; Northeast/Midwest growing fastest. ⚠️ City-level counts are aggregated from USPA directory, Padel Dynasty (2024), and operator websites.
**Sources:** [Padelinsider.de city pages](https://padelinsider.de/), [LTA 1,000 courts milestone](https://www.ltapadel.org.uk/news/padels-rapid-rise-great-britain-reaches-1000-padel-courts/), [USPA court directory](https://padelusa.org/us-padel-clubs/), [FIP World Padel Report 2025](https://thepadelpaper.com/fip-world-padel-report-2025/), [Worldpopulationreview Germany cities](https://worldpopulationreview.com/cities/germany), [List of German cities by GDP — Wikipedia](https://en.wikipedia.org/wiki/List_of_German_cities_by_GDP), [House of Commons London GDP briefing](https://commonslibrary.parliament.uk/research-briefings/cdp-2025-0153/), [Padel Business Magazine USPA growth](https://newsletter.padelbusinessmagazine.com/p/global-growth-accelerates-padel-courts-worldwide-exceed-70-000)
---
## 12. CAPEX Breakdown by Component
All prices are per double court (10m × 20m playing surface) unless noted. Installation labour is included unless stated as supply-only (ex-works).
### Component Cost Matrix — per Double Court
| Component | Germany (€) | UK (£ → €) | USA ($ → €) | Confidence | Notes |
|---|---|---|---|---|---|
| **Steel frame / structure** | €8,000–12,000 | £7,000–10,000 (→€8,400–12,000) | $8,000–14,000 (→€7,600–13,300) | ⚠️ Est. | Q235 hot-dip galvanised; includes uprights and horizontal rails. Supply-only ex-works China ~€4,000; European-assembled ~€10,000 |
| **Panoramic glass walls** | €9,500–16,000 | £9,000–14,000 (→€10,800–16,800) | $9,500–11,500 (→€9,000–10,900) | ✅ High | 10–12mm tempered glass; panoramic (360°) costs ~20% more than standard back-glass-only. Prices confirmed from Fortune Padel, MejorSet, Padel Hispania quotes |
| **Artificial turf (surface)** | €4,500–8,000 | £4,200–7,500 (→€5,000–9,000) | $5,000–9,500 (→€4,750–9,000) | ✅ High | Court footprint = 200 sqm. FIP-approved: 8–12mm pile, sand-rubber infill. €12–22/sqm supply + lay in Europe; €14–22/sqm in North America. Annual maintenance ~€2–3/sqm |
| **LED sports lighting** | €4,000–7,000 | £3,500–6,500 (→€4,200–7,800) | $3,500–6,500 (→€3,300–6,200) | ✅ High | 8 × 200W fixtures per court = 1.6 kW total. Fixtures: €1,800–3,000; poles/brackets/wiring: €1,000–2,000; installation labour: €1,200–2,000. Full LED vs halogen saves 50–75% on electricity |
| **Foundation & site prep** | €5,000–10,000 | £5,000–12,000 (→€6,000–14,400) | $5,000–15,000 (→€4,750–14,250) | ✅ High | Excavation, drainage, compaction, concrete slab. Varies heavily by ground conditions |
| **Fencing / mesh panels** | €2,000–4,000 | £1,800–3,500 (→€2,200–4,200) | $2,500–5,000 (→€2,400–4,750) | ✅ High | Hot-dip galvanised wire mesh for non-glass sections |
| **Subtotal: outdoor double court (supply + install)** | **€33,000–57,000** | **£30,000–53,500 (→€36,000–64,200)** | **$33,500–61,500 (→€31,800–58,400)** | ✅ High | Consistent with §7 benchmarks; outdoor only, no enclosure |
### Indoor-Only Additional Costs (per facility, not per court)
| Component | Germany (€) | UK (£ → €) | USA ($ → €) | Confidence | Notes |
|---|---|---|---|---|---|
| **Steel portal frame hall** (per sqm of GFA) | €350–550/sqm | £300–480/sqm (→€360–576/sqm) | $180–300/sqm (→€171–285/sqm) | ⚠️ Est. | A 4-court facility needs ~1,200–1,500 sqm of gross floor area (including service areas). US lower due to lighter spec and lower labour |
| **Roof + cladding** (single-skin membrane) | €80–130/sqm | £70–120/sqm (→€84–144/sqm) | $50–100/sqm (→€48–95/sqm) | ⚠️ Est. | Included in portal frame quote by many contractors; separated here for clarity |
| **HVAC / climate system** (4-court hall) | €80,000–150,000 | £70,000–130,000 (→€84,000–156,000) | $60,000–120,000 (→€57,000–114,000) | ⚠️ Est. | Heating + ventilation mandatory for indoor; A/C adds ~40% in hot climates (US South, Texas). Condensation control critical to protect turf. HVAC typically 70% of ongoing climate cost |
| **Changing rooms & showers** (4-court standard) | €40,000–80,000 | £35,000–70,000 (→€42,000–84,000) | $30,000–70,000 (→€28,500–66,500) | ⚠️ Est. | Male/female changing rooms, showers, lockers, WC. Upscale finish doubles this budget |
| **Reception / lobby fit-out** | €20,000–40,000 | £18,000–35,000 (→€21,600–42,000) | $15,000–35,000 (→€14,250–33,250) | ⚠️ Est. | Desk, point-of-sale, waiting area, equipment storage/retail |
### Total Facility CAPEX Ranges (indicative)
| Facility type | Courts | Germany (€) | UK (£ → €) | USA ($ → €) | Confidence |
|---|---|---|---|---|---|
| Outdoor club (courts + lighting + foundation) | 4 | €200,000–350,000 | £160,000–280,000 (→€192,000–336,000) | $180,000–320,000 (→€171,000–304,000) | ✅ High |
| Indoor club (courts + hall + HVAC + fit-out) | 4 | €700,000–1,200,000 | £600,000–1,050,000 (→€720,000–1,260,000) | $500,000–950,000 (→€475,000–903,000) | ✅ High |
| Indoor club (courts + hall + HVAC + fit-out) | 6 | €1,000,000–1,700,000 | £850,000–1,500,000 (→€1,020,000–1,800,000) | $750,000–1,400,000 (→€713,000–1,330,000) | ⚠️ Est. |
**Notes on regional variation:**
- Germany: Higher construction labour and engineering compliance (BauO, TÜV inspections) add 10–20% vs equivalent UK spec.
- UK: LTA construction guidance note (2025) quotes £45,000–£80,000 per indoor single court all-in.
- USA: Lower labour costs in Texas/Florida; higher in California (+30%) and New York (+40%) due to Davis-Bacon / local union rules.
- Indoor courts are typically 20–40% more expensive than outdoor equivalent.
**Sources:** [Sports Venue Calculator CAPEX guide](https://sportsvenuecalculator.com/knowledge/padel-courts/padel-court-construction-cost/), [BusinessDojo Padel Court Build 2025](https://dojobusiness.com/blogs/news/how-much-build-padel-court), [Padel One Courts US breakdown](https://www.padelonecourts.com/post/how-much-does-a-padel-court-cost-in-the-u-s), [WePadel 2025 installation cost](https://www.wepadel.com/blog/2025-padel-court-installation-cost), [Padel.fyi build guide 2024](https://www.padel.fyi/articles/padel-court-cost/), [Sports Venue Calculator LED lighting guide](https://sportsvenuecalculator.com/knowledge/led-sports-lighting/padel-court-lighting/), [Mighty Grass turf cost guide](https://www.mightygrass.com/how-much-does-a-padel-turf-court-cost/), [LTA padel construction guidance 2025](https://www.lta.org.uk/siteassets/padel/lta-padel-court-construction-guidance-note-2025.pdf), [FinancialModelsLab Padel Center CAPEX](https://financialmodelslab.com/blogs/startup-costs/padel-center), [Swegon HVAC padel halls guide](https://www.swegon.com/siteassets/4-guides/application-guides/sports-facilities/good-indoor-climate-in-padel-halls-swegon.pdf)
---
## 13. Insurance Cost Benchmarks
Insurance for padel clubs is still an emerging product category. Brokers generally classify padel as a hybrid of tennis (enclosed court) and squash (high-impact enclosed environment). Data from UK specialist brokers is most mature; German and US figures are partially estimated.
### Coverage Types Required for a Commercial Padel Club
| Coverage type | What it covers | Typical limit |
|---|---|---|
| Public liability (PL) | Injury to players, spectators, visitors on premises | £/€/$2–10M per occurrence |
| Employer's liability (EL) | Claims by employees injured at work | £10M (UK statutory minimum) |
| Property / contents | Building structure, glass walls, turf, fixtures | Replacement value of facility |
| Equipment / court surfaces | Specific cover for glass panels, turf replacement | Per court or per facility |
| Business interruption | Revenue lost if courts are unusable (flood, fire, damage) | 12–24 months revenue |
| Professional indemnity | Claims from coaching malpractice or inadequate instruction | £1–2M (optional for clubs with in-house coaching) |
### UK Insurance Cost Benchmarks
| Facility size | Public liability | Property/contents | Employer's liab. | Approx. total/year | Confidence |
|---|---|---|---|---|---|
| 2-court outdoor club | £900–1,500/year | £1,500–3,000/year | £500–800/year | **£3,000–5,300/year** | ⚠️ Est. |
| 4-court indoor club | £1,800–4,000/year | £5,000–12,000/year | £800–1,500/year | **£7,600–17,500/year** | ⚠️ Est. |
| 6-court indoor club | £2,500–6,000/year | £8,000–18,000/year | £1,200–2,500/year | **£11,700–26,500/year** | ⚠️ Est. |
**UK notes:**
- Public liability insurance for padel venues: ~£900–1,500 per annum per court (Insure24 benchmark, 2025).
- LTA via Howden Group provides packaged tennis/padel club insurance; policy limit up to £60M per year.
- Specialist padel brokers: Lime Street Brokers, Ascott Insurance, Howden Group.
- Employers' liability is compulsory for any club with paid staff (Employers' Liability Act 1969).
- Buildings insurance premium depends on rebuild value; glass wall elements require specialist glass cover.
### Germany Insurance Cost Benchmarks
| Coverage | Mechanism | Approx. annual cost | Confidence |
|---|---|---|---|
| Vereinshaftpflicht (club PL) | Association framework contract or standalone; Haftpflicht covers personal injury + property damage | €800–3,000/year | ⚠️ Est. |
| Sachversicherung (property/contents) | Covers artificial turf, glass, steel frame against fire, storm, flood, vandalism | €2,000–6,000/year | ⚠️ Est. |
| Betriebsunterbrechung (business interruption) | Optional; required by lenders if facility is financed | €500–2,000/year | ⚠️ Est. |
| **4–6 court indoor facility total** | | **€3,300–11,000/year** | ⚠️ Est. |
**Germany notes:**
- German sports clubs typically obtain PL via Landessportbund framework (cheaper; DPV membership may include basic PL cover).
- Commercial padel operators (GmbH / UG) must purchase standalone Gewerbehaftpflicht, not club rates.
- ARAG and Sportversicherung provider via Bernhard Assekuranz are active in this space.
- Premium set by replacement value and location; no padel-specific published tariff found in public sources.
### USA Insurance Cost Benchmarks
| Coverage | Mechanism | Approx. annual cost | Confidence |
|---|---|---|---|
| General liability (per occurrence) | $1M–2M per occurrence; $2M–4M aggregate | $3,500–8,000/year | ⚠️ Est. |
| Commercial property | Building + contents at replacement value | $2,000–10,000/year | ⚠️ Est. |
| Workers' compensation | Varies by state; ~$3–5 per $100 payroll in sports sector | $3,000–7,000/year | ⚠️ Est. |
| **4–6 court indoor facility total** | | **$8,500–25,000/year (→€8,100–23,750)** | ⚠️ Est. |
**USA notes:**
- Minimum premium for sports complex programs (K&K Insurance): $3,500/year.
- Pickleball/padel-specific bundled program available (PIP Program — Property, Liability, Liquor, Assault in one package).
- State variance is high: California workers' comp and litigation risk adds ~20–30% to total insurance budget vs Texas or Florida.
- USPA recommends consulting Dustin Decker at RedNil Brokers for padel-specific coverage.
### Recommended Model Allowances (EUR/year)
| Facility | Germany | UK | USA |
|---|---|---|---|
| 4-court indoor club | **€5,000–8,000** | **€9,600–18,000** | **€8,500–19,000** |
| 6-court indoor club | **€7,000–11,000** | **€14,000–26,000** | **€12,000–24,000** |
> Insurance is not currently a separate model field in `seed_content.py`. It is recommended to account for it within a general `operatingOverhead` line or as a fixed annual addition to the cost model. A conservative seed value for a 4-court indoor club across all markets is **€10,000/year (€835/month)**.
**Sources:** [Insure24 Padel Court Insurance guide](https://www.insure24.co.uk/blog/padel-court-insurance-complete-guide-for-court-operators-in-the-uk/), [Lime Street Brokers Padel](https://limestreetbrokers.com/products/sports-leisure/padel/), [Howden Group / LTA insurance](https://www.howdengroup.com/uk-en/lawn-tennis-association/clubs-and-venues), [K&K Insurance Sports Complex](https://www.kandkinsurance.com/programs/sports-insurance/sports-complex-insurance), [USPA FAQs insurance](https://padelusa.org/faqs/), [ARAG Sportversicherung](https://www.arag.de/vereinsversicherung/sportversicherung/), [Bernhard Assekuranz sports](https://bernhard-assekuranz.com/sportversicherungen/), [Thepadeldirectory.co.uk UK step guide](https://www.thepadeldirectory.co.uk/post/how-to-open-a-padel-facility-in-the-uk---step-by-step-guide-with-costs)
---
## 14. Seasonal Utilisation Patterns
### Overview: Indoor vs. Outdoor Demand by Season
| Season | Outdoor demand | Indoor demand | Key driver |
|---|---|---|---|
| Winter (Dec–Feb) | Very low (Nordic/UK/DE/US North); High (Miami, LA, Texas) | Very high in cold climates; High everywhere | Daylight, temperature, precipitation |
| Spring (Mar–May) | Rising; weather variable in DE/UK | Still high until outdoor season peaks | Transition period; most volatile |
| Summer (Jun–Aug) | Peak for outdoor (DE/UK/Nordic); Reduced (Miami heat, TX sun) | Drops in Nordic/UK markets; Stays high in hot climates (AC) | Heat drives indoor in Sun Belt; warmth drives outdoor in Northern Europe |
| Autumn (Sep–Nov) | Declining; good weather window Sep–Oct | Rising sharply from Oct | Back-to-sport season; corporate memberships renew |
### Nordic / UK / German Markets (Dfb/Cfb Climate Zones)
- Indoor padel facilities in these zones show an **inverted seasonal pattern**: peak utilisation December–January, trough June–July.
- The pattern mirrors broader indoor sports demand: school terms drive autumn/spring peaks; summer holidays suppress demand.
- Source: machine-learning occupancy study (DiVA portal, Sweden) found indoor padel facilities peak in Dec–Jan and trough Jun–Jul. ✅
- In the UK, clubs offering membership plus additional services (clinics, social play) report year-round occupancy above 60%, while outdoor-only operators see utilisation fall to 20–30% in winter.
- Germany: outdoor courts in Berlin and Hamburg are typically unusable November–March due to frost and precipitation; operators either close outdoor courts or add temporary bubble/tent covers.
### Sun Belt USA / Miami Climate (Aw/Cfa)
- Miami and South Florida: outdoor courts are **year-round viable**. Peak booking demand September–May (when northern snowbirds arrive and heat subsides).
- Summer (Jun–Sep): extreme heat and afternoon thunderstorms suppress outdoor demand 15:00–19:00; indoor air-conditioned courts see **premium pricing** in summer.
- Texas (Dallas, Austin): brutal summers (Jun–Aug, 38°C+) drive a strong indoor preference. Clubs report outdoor utilisation dropping 30–40% in July–August peak heat.
- Chicago/NYC: winter-only indoor markets. Courts open late 2023–2026 are exclusively indoor; outdoor seasonal pop-up courts viable May–October only.
### Seasonal Utilisation Index (Estimated, Indoor Facility)
Index = 100 at annual average; values above/below show monthly relative demand.
| Month | Berlin/Hamburg/London (indoor) | Miami/Dallas (indoor) | Chicago/NYC (indoor) |
|---|---|---|---|
| Jan | 125 | 90 | 120 |
| Feb | 120 | 85 | 115 |
| Mar | 110 | 85 | 105 |
| Apr | 95 | 90 | 95 |
| May | 80 | 95 | 85 |
| Jun | 70 | 110 | 80 |
| Jul | 65 | 120 | 85 |
| Aug | 65 | 125 | 90 |
| Sep | 90 | 110 | 100 |
| Oct | 110 | 100 | 110 |
| Nov | 120 | 90 | 115 |
| Dec | 130 | 85 | 120 |
> ⚠️ Est. — Index values are estimated from seasonal demand descriptions in industry sources (DiVA academic study, Legendsports.com, Superbpadel.com, Padel Magazine France/UK). No publicly available granular Playtomic monthly booking dataset was found.
### Pricing and Revenue Seasonal Impact
- France data (industry report): average indoor reservation €32, outdoor €24 — a 33% indoor premium. ✅
- USA: indoor/outdoor gap is more pronounced — $90 indoor vs $60 outdoor average (~50% premium). ✅
- Outdoor operators in cold climates (Berlin, Hamburg, Edinburgh) should model **October–March as 60–70% of average monthly revenue** and April–September as **110–130%** to reflect seasonal swing.
- Indoor operators in the same markets should use a flatter curve (±20% monthly variance) but plan for a summer marketing push to fill the trough months.
### Climate Zone Summary for the 18 Model Cities
| City | Climate (Köppen) | Outdoor viability | Indoor critical? | Peak season |
|---|---|---|---|---|
| Munich | Dfb | Apr–Oct | Yes | Oct–Mar |
| Berlin | Cfb | Apr–Oct | Yes | Oct–Mar |
| Hamburg | Cfb | Apr–Oct | Yes | Oct–Mar |
| Frankfurt | Cfb | Apr–Oct | Yes | Oct–Mar |
| Cologne | Cfb | Apr–Oct | Yes | Oct–Mar |
| Düsseldorf | Cfb | Apr–Oct | Yes | Oct–Mar |
| Stuttgart | Cfb | Apr–Oct | Yes | Oct–Mar |
| Leipzig | Dfb | Apr–Sep | Yes | Oct–Mar |
| London | Cfb | Apr–Oct | Yes | Oct–Mar |
| Manchester | Cfb | May–Sep | Yes | Oct–Mar |
| Edinburgh | Cfb | May–Sep | Yes | Oct–Apr |
| Birmingham | Cfb | Apr–Oct | Yes | Oct–Mar |
| Miami | Aw | Year-round | Beneficial (AC) | Sep–May |
| New York | Cfa | May–Oct | Yes | Oct–Apr |
| Los Angeles | BSk/Csb | Year-round | Beneficial (AC) | Year-round even |
| Dallas | Cfa | Oct–May | Yes (Jun–Sep) | Oct–May |
| Austin | Cfa | Oct–May | Yes (Jun–Sep) | Oct–May |
| Chicago | Dfa | May–Sep | Yes | Oct–Apr |
**Sources:** [DiVA machine-learning padel occupancy study (Sweden)](https://www.diva-portal.org/smash/get/diva2:1712822/FULLTEXT01.pdf), [Legendsports Indoor vs Outdoor ROI](https://www.legendsports.com/industry-news/indoor-vs-outdoor-padel-courts-maximizing-roi-and-year-round-profitability/), [Superbpadel indoor design guide](https://superbpadel.com/how-to-design-a-profitable-indoor-padel-court-for-year-round-operation/), [Padel Magazine FR indoor/outdoor balance](https://padel-magazine.co.uk/terrains-indoor-vs-outdoor-un-equilibre-delicat-entre-meteo-prix-et-rentabilite/), [Reform Sports indoor vs outdoor guide](https://en.reformsports.com/should-a-padel-court-be-indoor-or-outdoor/), [PadelMagic UK pros/cons](https://www.padelmagic.co.uk/padel-news/playing-padel-indoors-vs-outdoors-pros-and-cons-for-facility-managers)
---
## 15. Playtomic & Platform Market Data
### Platform Overview
Playtomic is the dominant global padel booking platform, operating in 60+ countries and serving as the primary data source for industry benchmarks. Its annual Global Padel Report (2025 edition produced with PwC) is the most cited primary source in the industry.
### GMV per Court by Country (Playtomic Global Padel Report 2025)
GMV = Gross Monetary Value = monthly court rental revenue booked through the platform.
| Country | GMV per court/month (2024) | YoY growth vs 2023 | Confidence |
|---|---|---|---|
| United Kingdom | **€9,700/month** | **+74%** | ✅ High — Playtomic 2025 report |
| Germany | **€4,000/month** | **+48%** | ✅ High — Playtomic 2025 report |
| Spain | ~€3,500/month (est.) | +16% | ✅ Mature market; lowest growth, highest base volume |
| Italy | ~€3,200/month (est.) | +11% | ✅ Maturing; court glut in some cities |
| Benelux | ~€3,100/month (est.) | +12% | ✅ |
| Indonesia | ❓ | +173% | ✅ High growth; small base |
| USA | ❓ Unavailable | ❓ | ❓ US data not published in 2025 report summary |
**Implied model check (Germany):** At €4,000 GMV/month and ~30% utilisation (450 bookable slot-hours/month), the implied blended rate is ~€29/hr — consistent with the §2 data showing €25–42/hr across DE cities.
**Implied model check (UK):** At €9,700 GMV/month and ~35% utilisation, the implied blended rate is ~€62/hr — consistent with London peak rates of €54–72/hr pulling the national average up significantly.
### Court Growth & Global Market Scale
| Metric | Value | Source | Confidence |
|---|---|---|---|
| Global courts (end 2024, Playtomic dataset) | 50,000+ | Playtomic Global Padel Report 2025 | ✅ |
| Global courts (end 2025, FIP World Padel Report) | 77,300 | FIP World Padel Report 2025 (Dec 2025) | ✅ |
| Global clubs | 24,600+ | FIP 2025 | ✅ |
| New courts built in 2025 | ~14,355 | FIP 2025 | ✅ |
| Global padel players | 35+ million | FIP 2025 | ✅ |
| New court opening rate | Every 2.5 hours worldwide | Playtomic / FIP 2025 | ✅ |
| Player return rate (after first session) | 92% | Playtomic 2025 | ✅ |
| UK courts (end 2024) | 763 | LTA | ✅ |
| UK courts (July 2025) | 1,000+ | LTA | ✅ |
| Germany courts (locations, 2025) | 550+ | FIP/DPV | ✅ |
| US courts (Q2 2025) | 688 | USPA | ✅ |
### Booking Pattern Data
| Metric | Value | Confidence | Source |
|---|---|---|---|
| Peak demand window | 17:00–23:00 weekdays, all weekend | ✅ | BusinessDojo / industry consensus |
| Peak hour occupancy (mature markets) | 80–90% | ✅ | Industry operators, BusinessDojo |
| Off-peak occupancy (weekday daytime) | 20–40% | ✅ | Industry operators |
| Prime-time booking lead time | 7–10 days in advance | ✅ | BusinessDojo |
| Off-peak booking lead time | 0–48 hours | ✅ | BusinessDojo |
| Last-minute bookings share (off-peak) | Frequent; rare at peak | ✅ | BusinessDojo |
| Cancellation / no-show rate | 5–10% per day | ✅ | Operator benchmarks |
| Weekend price premium vs weekday | +20–50% | ✅ | Industry consensus |
| Digital vs non-digital club revenue gap | 3–5× outperformance | ⚠️ Est. | Playtomic 2025 (marketing claim) |
### Revenue KPI Benchmarks for Financial Modelling
| KPI | Benchmark | Notes |
|---|---|---|
| Target annual utilisation (new club, yr 1) | 28–40% | §8 seed values; conservative for break-even modelling |
| Target annual utilisation (mature club, yr 3+) | 50–65% | Industry operator benchmark |
| Target peak-hour utilisation | 70–85% (max 90%) | Above 90% creates access scarcity and churn |
| GMV per court (UK leader) | €9,700/month | Playtomic 2025; highest globally |
| GMV per court (Germany emerging) | €4,000/month | Playtomic 2025; +48% YoY; growing fast |
| Padel clubs using Playtomic vs not | 3–5× revenue outperformance claimed | Playtomic marketing; treat as directional only |
| Booking type mix (mature market, e.g. Spain) | 80–90% open matches; 10–20% classes/events | Revenue per hour higher for open matches |
| Booking type mix (emerging market, e.g. US, DE) | Classes/social events dominant in early phase | Coaching and intro sessions critical to customer acquisition |
### Market Size Projections
| Market | 2025 value | Projected (2035) | CAGR | Confidence |
|---|---|---|---|---|
| Global padel sports market | $248M | $661M | 10.3% | ⚠️ Est. (market research firm; methodology opaque) |
| Global court construction market | Growing at ~39% annually | — | — | ✅ FIP 2025 |
| Padel retail equipment market | Growing at ~47% annually | — | — | ✅ FIP 2025 |
**Sources:** [Playtomic Global Padel Report 2025](https://playtomic.com/global-padel-report), [The Bandeja Playtomic 2025 summary](https://thebandeja.com/playtomic-global-padel-report-2025/), [The Padel Paper Playtomic 2025](https://thepadelpaper.com/playtomic-global-padel-report-2025/), [Padel Business Magazine: 50,000 courts](https://newsletter.padelbusinessmagazine.com/p/playtomic-report-global-padel-courts-top-50-000-up-17-in-2024), [FIP World Padel Report 2025](https://thepadelpaper.com/fip-world-padel-report-2025/), [FIP 77,000 courts announcement](https://newsletter.padelbusinessmagazine.com/p/fip-report-global-padel-courts-exceed-77-000-up-15-2-in-2025), [LTA 1,000 courts milestone](https://www.ltapadel.org.uk/news/padels-rapid-rise-great-britain-reaches-1000-padel-courts/), [BusinessDojo padel KPIs](https://financialmodelslab.com/blogs/kpi-metrics/padel-center), [BusinessDojo daily bookings](https://dojobusiness.com/blogs/news/padel-center-daily-bookings-profit), [Squash Facilities: Playtomic 2025 key findings](https://www.squashfacilities.com/post/padel-goes-global-key-findings-from-the-2025-playtomic-report), [Padeltelegraph statistics 2025](https://padeltelegraph.com/padel-statistics/), [USPA clubs directory](https://padelusa.org/us-padel-clubs/)
---
*Sections 11–15 appended February 2026 via parallel web research. Data confidence markers: ✅ High (confirmed source), ⚠️ Est. (extrapolated or aggregated from proxies), ❓ Unavailable (not found in public sources).*

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# Padel Business Intelligence — Vision & Plan
> ⚠️ **Superseded.** Content consolidated into `docs/MARKETING.md` (strategy + positioning + timelines). Kept here as historical context and for the naming candidates section.
## The One-Liner
**"Bloomberg for padel hall operators."** We sell unfair advantages to people making six-figure facility investment decisions — using data nobody else is aggregating.
---
## The Big Picture
The padel market is booming globally but remains **opaque**. Anyone looking to open, run, or expand a padel facility is making €100K–€500K+ decisions based on gut feel, rough Excel models, and word of mouth. Meanwhile, booking platforms like Playtomic are sitting on a goldmine of public demand data that **nobody is aggregating and analyzing**.
We fix that.
We build **the intelligence layer for the padel industry** — starting with a free planning tool for distribution, then layering data-driven market intelligence and operational analytics on top.
---
## Why This Works (DaaS Thesis)
| DaaS Viability Check | Our Answer |
|---|---|
| High-stakes decisions? | ✅ €100K–€500K facility investments |
| Information asymmetry? | ✅ No centralized market data exists |
| Willingness to pay? | ✅ B2B operators, not casual players |
| Unique data capability? | ✅ Playtomic scraping + multi-source aggregation |
| 500+ potential customers? | ✅ ~25,000 padel facilities globally, growing to 50K+ |
| Low commoditization risk? | ✅ Historical data depth = compounding moat |
**Analogy:** Kpler started by tracking LNG cargo shipments in an opaque commodity market. We're doing the same for padel: tracking "demand shipments" (bookings) across an opaque facility market.
---
## The Funnel: Free → Paid → Recurring
```
┌─────────────────────────────────────────────────┐
│ FREE: Padel Court Planner (ROI Calculator) │ ← Distribution engine
│ SEO traffic, email capture, credibility │
└──────────────────────┬──────────────────────────┘
▼
┌─────────────────────────────────────────────────┐
│ PAID: Market Intelligence Dashboard │ ← Core monetization
│ €79–149/mo — occupancy, pricing, demand data │
└──────────────────────┬──────────────────────────┘
▼
┌─────────────────────────────────────────────────┐
│ EXPANSION: Operational Analytics │ ← Recurring revenue
│ €49–99/mo — benchmarking, optimization, alerts │
└──────────────────────┬──────────────────────────┘
▼
┌─────────────────────────────────────────────────┐
│ HIGH-TICKET: Consulting + Reports │ ← Premium upsell
│ €499–999 — Site selection, business plans │
└─────────────────────────────────────────────────┘
```
---
## Product Roadmap
### Phase 1 — The Wedge (NOW)
**Padel Court Planner** — *Free / €99 premium tier*
The planner is basically ready (single HTML + JS + Tailwind app). This is the top of the funnel.
- **Free tier:** Basic ROI calculator — set price per court, rent, calculate simple returns. Purpose: SEO traffic + email capture.
- **Paid tier (€99–149 one-time):** Full scenario modeling, sensitivity analysis, business plan export, market benchmark data (avg occupancy rates, pricing ranges by region).
**SEO targets:** "padel court business plan," "padel hall ROI calculator," "how to open a padel hall," "padel court investment."
**Goal:** 500+ email signups within 3 months. Every email = a potential padel entrepreneur = future customer for market intelligence.
---
### Phase 2 — The Money Shot (Month 1–2)
**Padel Market Intelligence Dashboard** — *€79–149/mo*
This is where scraping Playtomic (and other booking platforms) becomes the core engine.
**What we scrape and aggregate:**
- Booking slot availability → reverse-engineer **occupancy rates** per hall
- Listed pricing → map **pricing strategies** (peak vs. off-peak, dynamic pricing)
- New hall listings appearing → track **market expansion**
- Halls disappearing or showing low bookings → detect **failure signals**
- Court counts per facility → calculate **supply density** by area
**Dashboard features:**
| Feature | Value to Customer |
|---|---|
| **Market Map** | Interactive map of all padel halls with occupancy heat overlay |
| **City Analytics** | Avg occupancy, avg pricing, court density, growth trends per city |
| **Site Selection Tool** | "Enter a location → see demand, competition, revenue potential" |
| **Competitor Spy** | Track any hall's occupancy and pricing over time |
| **Demand Gaps** | Identify underserved areas (high population, low court density) |
| **Trend Reports** | Weekly/monthly market trends — which cities are growing fastest |
**Tiers:**
- **Explorer (€79/mo):** Market map, city-level aggregated stats, monthly trend reports
- **Pro (€149/mo):** Hall-level granular data, competitor tracking, site selection tool, historical data, export/API access
- **Enterprise (custom):** Multi-country data, custom reports, API, white-label
**The killer pitch to a prospective hall owner:**
> *"You're about to invest €200K. For €149/month, you'll know that the 4 halls near your target location run at 73% weekday occupancy and 94% weekends, charge €40/hour peak, and that there's an underserved suburb 15km north with zero courts and 200K residents."*
That's a no-brainer.
---
### Phase 3 — Recurring Expansion (Month 3–6)
**Operational Analytics for Running Halls** — *€49–99/mo*
Once halls are open, they need to optimize. Shift from "should I build?" to "how do I run better?"
**Features:**
- **Benchmark your hall** against market averages (occupancy, pricing, revenue/court)
- **Pricing optimization** — see what competitors charge and when; get dynamic pricing suggestions
- **Demand forecasting** — predict busy/quiet periods based on historical patterns + weather + local events
- **Competitor alerts** — get notified when a new hall opens nearby or a competitor changes pricing
- **Utilization tracking** — connect with their booking system (or manual input) to track performance vs. market
**Distribution:** Every Phase 1 planner user who actually opens a hall becomes a Phase 3 customer. Built-in pipeline.
---
### Phase 4 — Premium Layer (Month 6+)
**High-Ticket Services**
- **Site Selection Reports (€499–999):** Custom deep-dive for a specific location — demand analysis, competition mapping, revenue projections backed by real data, demographic overlay. Delivered as a PDF report + consultation call.
- **Padel Hall Accelerator (€999):** Everything above + 1-hour strategy call + equipment supplier introductions + community access. Essentially productized consulting.
- **Industry Reports (€299–499):** Quarterly "State of Padel" reports for investors, franchises, equipment suppliers. Different buyer persona, same data.
---
## Additional Revenue Streams
### Affiliate / Lead Gen
- **Equipment supplier partnerships:** Every planner buyer is 3–6 months from ordering courts, lighting, flooring. Partner with suppliers (Phoenix Sports, Padelcreations, etc.) for €500–1,000 per qualified lead or 5% of equipment sale.
- **Padel equipment affiliate site:** "Wirecutter for padel" — racket reviews, gear guides. Cross-promote with planner users. SEO-driven. Potential €1–3K/mo passive.
- **Franchise partnerships:** Padel franchise brands (e.g., Padel Nuestro, World Padel Tour partners) would pay for access to market data or qualified leads.
### Newsletter / Content
- **"The Padel Business Report"** — Weekly newsletter for hall owners and aspiring operators. Market trends, data highlights, business tips. Monetize via sponsorships (€200–1,000/week once 5K+ subs) and as a funnel to paid products.
### API Access
- Sell raw data feeds to hedge funds, real estate analysts, sports industry consultants, or franchise operators who want to build their own models.
---
## Competitive Positioning
### vs. Playtomic
Playtomic is **OpenTable for padel** — a booking marketplace optimizing for players. We're the **restaurant P&L analytics suite** — optimizing for operators. We don't compete; we sit on top. We'd even integrate with Playtomic data to provide more value. Complementary, not competitive.
### vs. Generic BI Tools (Tableau, Power BI)
Those require the operator to find, clean, and model their own data. We deliver **padel-specific insights out of the box.** No setup, no data engineering. Just answers.
### vs. Nothing (Current State)
Most operators use Excel, gut feel, and word of mouth. That's our real competitor. We win by being 10x faster with 10x better data.
---
## Data Moat Strategy
The moat **compounds over time.** This is critical.
1. **Historical depth** — Every day of scraping = data competitors can't replicate. In 12 months, we'll have a year of occupancy trends nobody else has.
2. **Multi-source aggregation** — Start with Playtomic, add other booking platforms, Google Maps reviews, social media signals, weather correlations, demographic data, real estate pricing.
3. **Network effects** — As operational customers share their own data for benchmarking, the dataset grows. More data = better insights = more customers = more data.
4. **Processing layer** — Raw bookings → occupancy models → demand forecasting → site selection algorithms. The ML/analytics layer is hard to replicate.
**Risk mitigation:** Playtomic could block scraping. Mitigations include scraping respectfully (1x/day), diversifying data sources early, and building toward voluntary data sharing from hall operators.
---
## Key Metrics & Milestones
| Milestone | Target | Timeline |
|---|---|---|
| Planner launched + live | Ship it | Now |
| 100 email signups from planner | Validation | Month 1–2 |
| Playtomic scraper operational | Technical proof | Month 1 |
| Market map MVP live | First paid product | Month 2–3 |
| 10 paying intelligence subscribers | Product-market fit signal | Month 3–4 |
| €1K MRR | Ramen profitability | Month 4–6 |
| 500+ planner users, 50+ paid subs | Traction | Month 6–9 |
| €5K MRR | Sustainable business | Month 9–12 |
| Operational analytics module live | Expansion revenue | Month 6–9 |
| First high-ticket report sold | Premium validation | Month 6 |
---
## Target Customers
| Segment | Pain Point | Product Fit | Price Sensitivity |
|---|---|---|---|
| **Aspiring hall owners** | "Should I invest? Where? What returns?" | Planner + Market Intelligence | Low (making €100K+ decisions) |
| **Operating hall owners** | "Am I charging enough? How full should I be?" | Operational Analytics | Medium (€49–99/mo is easy ROI) |
| **Padel franchises** | "Where should we expand next?" | Enterprise Intelligence + API | Very low (big budgets) |
| **Real estate developers** | "Is padel a viable tenant/use for this space?" | Site Selection Reports | Very low |
| **Equipment suppliers** | "Who's about to build a hall?" | Lead gen / Partnership | Pay per lead |
| **Investors** | "What does the padel market look like?" | Industry Reports | Very low |
---
## Founder-Market Fit
This is a key strength:
- **Building a padel hall yourself** — you ARE the target customer, you feel the pain firsthand
- **Already built the planner** — proves technical capability + understanding of the problem
- **Domain immersion** — you'll have deeper padel business context than any competitor within months
- **Indie hacker approach** — lean, fast, capital-efficient, exactly like Kpler's early days
---
## Name Candidates
### Tier 1 — Top Picks
| Name | Why It Works | Vibe |
|---|---|---|
| **CourtIQ** | Clean, professional, "intelligence" built in. Scales to tennis/pickleball. Short, memorable. | Premium B2B |
| **Smashboard** | Padel pun + dashboard. Instantly memorable, fun, tells you what it is. Great for content marketing. | Approachable, clever |
| **PadelPulse** | "Pulse" = real-time health monitoring of the market. Clear, SEO-friendly, works internationally. | Data/analytics |
### Tier 2 — Strong Contenders
| Name | Why It Works | Vibe |
|---|---|---|
| **CourtSignal** | "Signal" = data insights, actionable intelligence. Clean and serious. | DaaS / intelligence |
| **PadelEdge** | The "unfair advantage" angle. Direct, competitive. | Aggressive, competitive |
| **Baseline** | Padel/tennis term + "base" of data + "line" of analytics. Elegant double meaning. | Sophisticated |
| **SetPoint** | Decisive moment in padel + "the point where you make the decision." | Strategic, decisive |
| **HallSight** | Specific to padel halls + "insight." Does what it says. | Functional B2B |
| **CourtLens** | Looking at courts through a data lens. Clean. | Analytical |
| **PadelScope** | Scope = comprehensive view. Works for market intelligence positioning. | Research/intel |
### Tier 3 — Creative / Niche
| Name | Why It Works | Vibe |
|---|---|---|
| **Bandeja** | Advanced padel shot. Insider name that signals domain expertise. | Padel-native, insider |
| **Vibora** | Another padel shot (the "viper"). Sounds cool, memorable. | Bold, edgy |
| **La Pista** | Spanish for "the court." International feel, padel's Spanish roots. | Cultural, authentic |
| **Dropshot** | Padel shot + "shot" of data. Fun, recognizable. | Playful |
| **GlassWall** | Padel courts have glass walls + transparency/visibility metaphor. | Clever double meaning |
| **CourtCraft** | Building/crafting your court business. | Builder vibe |
| **PadelAtlas** | Mapping the padel world. Great for the market intelligence product. | Exploration, mapping |
### Tier 4 — Domain-Friendly & Practical
| Name | Why It Works | Vibe |
|---|---|---|
| **courtdata.io** | Extremely literal, great SEO, instantly clear. | SaaS/dev |
| **padelmetrics.com** | Clear, functional, professional. | Analytics |
| **hallanalytics.com** | Broader than padel (could expand to other indoor sports). | Enterprise |
---
## My Recommendation on Naming
**For the planner alone:** Use something fun and approachable — **Smashboard** or **CourtCraft.**
**For the full intelligence platform (the bigger vision):** Use something that signals data and intelligence — **CourtIQ**, **CourtSignal**, or **PadelPulse.**
**If you want ONE name for everything:** **CourtIQ** is the strongest all-rounder. It works for a free calculator, a market intelligence dashboard, and an operational analytics suite. It's short, memorable, implies intelligence, and can scale beyond padel to tennis/pickleball if you ever want to.
**Dark horse pick:** **GlassWall** — deeply padel-native (glass walls are THE defining feature of padel courts), and the transparency metaphor is perfect for a data/intelligence product. "See through the market." Nobody outside padel would pick this name, which makes it a strong signal of domain expertise.
---
## Summary: The 30-Second Pitch
> We're building the data intelligence platform for the padel industry. We start with a free court planning tool that captures every aspiring padel entrepreneur via SEO. Then we layer real market intelligence on top — occupancy data, pricing, demand gaps, competitive analysis — scraped and aggregated from booking platforms. Operators making €200K decisions pay €79–149/month to de-risk their investment. As the market grows from 25K to 50K+ facilities, we become the industry-standard data backbone. Think "Kpler for padel" — bootstrapped, capital-efficient, moat that compounds daily.
---
*Data is valuable. Intelligence is invaluable. Being first with both in a booming market is priceless.*