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feat(templates): consolidate to single Padelnomics Score in pSEO articles

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Phase C: Replace dual Market Score / Opportunity Score display with
single "Padelnomics Score" (backed by opportunity_score column) across
city-cost-de, city-pricing, and country-overview templates.
Remove dual-score FAQ sections, update threshold-based copy.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
Deeman
2026-03-09 12:07:29 +01:00
parent 6d44c116aa
commit cd95ff7b6c
3 changed files with 32 additions and 116 deletions
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56
web/src/padelnomics/content/templates/city-cost-de.md.jinja
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@@ -7,7 +7,7 @@ natural_key: city_key
languages: [de, en] languages: [de, en]
url_pattern: "/markets/{{ country_slug }}/{{ city_slug }}" url_pattern: "/markets/{{ country_slug }}/{{ city_slug }}"
title_pattern: "{% if language == 'de' %}Padel in {{ city_name }} — Investitionskosten & Marktanalyse {{ 'now' | datetimeformat('%Y') }}{% else %}Padel in {{ city_name }} — Investment Costs & Market Analysis {{ 'now' | datetimeformat('%Y') }}{% endif %}" title_pattern: "{% if language == 'de' %}Padel in {{ city_name }} — Investitionskosten & Marktanalyse {{ 'now' | datetimeformat('%Y') }}{% else %}Padel in {{ city_name }} — Investment Costs & Market Analysis {{ 'now' | datetimeformat('%Y') }}{% endif %}"
meta_description_pattern: "{% if language == 'de' %}Lohnt sich eine Padelhalle in {{ city_name }}? {{ padel_venue_count }} Anlagen, padelnomics Market Score {{ market_score | round(1) }}/100 und ein vollständiges Finanzmodell. Stand {{ 'now' | datetimeformat('%B %Y') }}.{% else %}Is {{ city_name }} worth building a padel center in? {{ padel_venue_count }} venues, padelnomics Market Score {{ market_score | round(1) }}/100, and a full financial model. Updated {{ 'now' | datetimeformat('%B %Y') }}.{% endif %}" meta_description_pattern: "{% if language == 'de' %}Lohnt sich eine Padelhalle in {{ city_name }}? {{ padel_venue_count }} Anlagen, Padelnomics Score {{ opportunity_score | round(1) }}/100 und ein vollständiges Finanzmodell. Stand {{ 'now' | datetimeformat('%B %Y') }}.{% else %}Is {{ city_name }} worth building a padel center in? {{ padel_venue_count }} venues, Padelnomics Score {{ opportunity_score | round(1) }}/100, and a full financial model. Updated {{ 'now' | datetimeformat('%B %Y') }}.{% endif %}"
schema_type: [Article, FAQPage] schema_type: [Article, FAQPage]
priority_column: population priority_column: population
--- ---
@@ -20,15 +20,9 @@ priority_column: population
<div class="stats-strip__value">{{ padel_venue_count }}</div> <div class="stats-strip__value">{{ padel_venue_count }}</div>
</div> </div>
<div class="stats-strip__item"> <div class="stats-strip__item">
<div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</div> <div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</div>
<div class="stats-strip__value" style="color:{% if market_score >= 55 %}#16A34A{% elif market_score >= 35 %}#D97706{% else %}#DC2626{% endif %}">{{ market_score | round(1) }}<span class="stats-strip__unit">/100</span></div>
</div>
{% if opportunity_score %}
<div class="stats-strip__item">
<div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score</div>
<div class="stats-strip__value" style="color:{% if opportunity_score >= 65 %}#16A34A{% elif opportunity_score >= 40 %}#D97706{% else %}#DC2626{% endif %}">{{ opportunity_score | round(1) }}<span class="stats-strip__unit">/100</span></div> <div class="stats-strip__value" style="color:{% if opportunity_score >= 65 %}#16A34A{% elif opportunity_score >= 40 %}#D97706{% else %}#DC2626{% endif %}">{{ opportunity_score | round(1) }}<span class="stats-strip__unit">/100</span></div>
</div> </div>
{% endif %}
<div class="stats-strip__item"> <div class="stats-strip__item">
<div class="stats-strip__label">Spitzenpreis</div> <div class="stats-strip__label">Spitzenpreis</div>
<div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | round(0) | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate %}{{ price_currency }}/Std{% endif %}</span></div> <div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | round(0) | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate %}{{ price_currency }}/Std{% endif %}</span></div>
@@ -41,7 +35,7 @@ priority_column: population
<div id="city-map" data-country-slug="{{ country_slug }}" data-city-slug="{{ city_slug }}" data-lat="{{ lat }}" data-lon="{{ lon }}" style="height:300px; border-radius:12px; margin-bottom:1.5rem;"></div> <div id="city-map" data-country-slug="{{ country_slug }}" data-city-slug="{{ city_slug }}" data-lat="{{ lat }}" data-lon="{{ lon }}" style="height:300px; border-radius:12px; margin-bottom:1.5rem;"></div>
{{ city_name }} erreicht einen **<a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</a> von {{ market_score | round(1) }}/100** — damit liegt die Stadt{% if market_score >= 55 %} unter den stärksten Padel-Märkten in {{ country_name_en }}{% elif market_score >= 35 %} im soliden Mittelfeld der Padel-Märkte in {{ country_name_en }}{% else %} in einem frühen Padel-Markt mit Wachstumspotenzial{% endif %}. Aktuell gibt es **{{ padel_venue_count }} Padelanlagen** für {% if population >= 1000000 %}{{ (population / 1000000) | round(1) }}M{% else %}{{ (population / 1000) | round(0) | int }}K{% endif %} Einwohner — das entspricht {{ venues_per_100k | round(1) }} Anlagen pro 100.000 Einwohner.{% if opportunity_score %} Der **<a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score</a> von {{ opportunity_score | round(1) }}/100** bewertet das Investitionspotenzial — Versorgungslücken, Einzugsgebiet und Sportaffinität der Region:{% if opportunity_score >= 65 and market_score < 40 %} überschaubare Konkurrenz trifft auf starkes Standortpotenzial{% elif opportunity_score >= 65 %} hohes Potenzial trotz bereits aktivem Marktumfeld{% elif opportunity_score >= 40 %} solides Potenzial, der Markt beginnt sich zu verdichten{% else %} der Standort ist vergleichsweise gut versorgt, Differenzierung wird zum Schlüssel{% endif %}.{% endif %} {{ city_name }} erreicht einen **<a href="/{{ language }}/padelnomics-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</a> von {{ opportunity_score | round(1) }}/100** — der Score bewertet Investitionspotenzial anhand von Versorgungslücken, Einzugsgebiet, Marktreife und Sportaffinität der Region. {% if opportunity_score >= 65 %}Damit zählt {{ city_name }} zu den vielversprechendsten Standorten in {{ country_name_en }}{% elif opportunity_score >= 40 %}Solides Potenzial — der Markt bietet noch Raum für neue Anlagen{% else %}Der Standort ist vergleichsweise gut versorgt; Differenzierung wird zum Schlüssel{% endif %}. Aktuell gibt es **{{ padel_venue_count }} Padelanlagen** für {% if population >= 1000000 %}{{ (population / 1000000) | round(1) }}M{% else %}{{ (population / 1000) | round(0) | int }}K{% endif %} Einwohner — das entspricht {{ venues_per_100k | round(1) }} Anlagen pro 100.000 Einwohner.
Die entscheidende Frage für Investoren: Was bringt ein Padel-Investment bei den aktuellen Preisen, Auslastungsraten und Baukosten tatsächlich? Das Finanzmodell unten rechnet mit echten Marktdaten aus {{ city_name }}. Die entscheidende Frage für Investoren: Was bringt ein Padel-Investment bei den aktuellen Preisen, Auslastungsraten und Baukosten tatsächlich? Das Finanzmodell unten rechnet mit echten Marktdaten aus {{ city_name }}.
@@ -95,16 +89,15 @@ Eine detaillierte Preisanalyse mit Preisspannen und Vergleichsdaten findest Du a
|----------|------| |----------|------|
| Anlagen | {{ padel_venue_count }} | | Anlagen | {{ padel_venue_count }} |
| Anlagen pro 100K Einwohner | {{ venues_per_100k | round(1) }} | | Anlagen pro 100K Einwohner | {{ venues_per_100k | round(1) }} |
| <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score | {{ market_score | round(1) }}/100 | | <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score | {{ opportunity_score | round(1) }}/100 |
{% if opportunity_score %}| <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score | {{ opportunity_score | round(1) }}/100 | | Datenqualität | {{ (data_confidence * 100) | round(0) | int }}% |
{% endif %}| Datenqualität | {{ (data_confidence * 100) | round(0) | int }}% |
## FAQ ## FAQ
<details> <details>
<summary>Ist {{ city_name }} ein guter Standort für eine Padelhalle?</summary> <summary>Ist {{ city_name }} ein guter Standort für eine Padelhalle?</summary>
{{ city_name }} erreicht **{{ market_score | round(1) }}/100** auf dem <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score, der Anlagendichte, Bevölkerungsgröße und Datenqualität berücksichtigt. {% if market_score >= 55 %}Ein Score über 55 signalisiert einen starken Markt: etablierte Anlagendichte, wachsende Spielerbasis und belastbare Preisdaten. {% elif market_score >= 35 %}Ein mittlerer Score bedeutet solide Grundlagen, aber einen teils stärker umkämpften oder datenlimitierten Markt. {% else %}Ein niedrigerer Score spricht für einen Markt im frühen Aufbau — was gleichzeitig weniger Wettbewerb und First-Mover-Vorteile bedeuten kann. {% endif %}Mit dem [Finanzplaner](/{{ language }}/planner) kannst Du Deine eigenen Annahmen durchrechnen. {{ city_name }} erreicht **{{ opportunity_score | round(1) }}/100** auf dem <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score, der Versorgungslücken, Einzugsgebiet, Marktreife und Sportaffinität der Region bewertet. {% if opportunity_score >= 65 %}Ein Score über 65 signalisiert hohes Investitionspotenzial: relevantes Einzugsgebiet, Versorgungslücken und eine sportaffine Bevölkerung. {% elif opportunity_score >= 40 %}Ein mittlerer Score steht für solides Potenzial — der Markt bietet Raum, erfordert aber sorgfältige Standortwahl. {% else %}Ein niedrigerer Score deutet auf einen bereits gut versorgten Markt — Differenzierung über Lage, Qualität oder Preisgestaltung wird hier entscheidend. {% endif %}Mit dem [Finanzplaner](/{{ language }}/planner) kannst Du Deine eigenen Annahmen durchrechnen.
</details> </details>
<details> <details>
@@ -134,17 +127,9 @@ Das Gesamtinvestment hängt vom Hallentyp (Indoor vs. Outdoor), Grundstückskost
<details> <details>
<summary>Wie schneidet {{ city_name }} im Vergleich zu anderen Städten in {{ country_name_en }} ab?</summary> <summary>Wie schneidet {{ city_name }} im Vergleich zu anderen Städten in {{ country_name_en }} ab?</summary>
Der <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score von {{ market_score | round(1) }}/100 zeigt {{ city_name }}s Position unter den erfassten Städten in {{ country_name_en }}. In der [Marktübersicht für {{ country_name_en }}](/{{ language }}/markets/{{ country_slug }}) findest Du den Vergleich aller Städte. Der <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score von {{ opportunity_score | round(1) }}/100 zeigt {{ city_name }}s Investitionspotenzial im Vergleich zu anderen Städten in {{ country_name_en }}. In der [Marktübersicht für {{ country_name_en }}](/{{ language }}/markets/{{ country_slug }}) findest Du den Vergleich aller Städte.
</details> </details>
{% if opportunity_score %}
<details>
<summary>Was ist der Unterschied zwischen Market Score und Opportunity Score?</summary>
Der **Market Score ({{ market_score | round(1) }}/100)** misst die *Marktreife*: Bevölkerungsgröße, bestehende Anlagendichte und Datenqualität. Ein hoher Wert steht für einen etablierten Markt mit belastbaren Preisdaten — und oft auch für mehr Wettbewerb. Der **Opportunity Score ({{ opportunity_score | round(1) }}/100)** dreht die Logik um: Er bewertet *Investitionspotenzial* anhand von Versorgungslücken, Entfernung zur nächsten Anlage und der Tennisinfrastruktur als Proxy für Racket-Sport-Affinität. Hoher Opportunity Score bei niedrigem Market Score — das ist das klassische White-Space-Signal. Hoher Wert in beiden — bewiesene Nachfrage mit noch offenen Standorten.
</details>
{% endif %}
<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;"> <div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;">
Bereit für Deine eigene Kalkulation? → Bereit für Deine eigene Kalkulation? →
<a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Businessplan erstellen</a> <a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Businessplan erstellen</a>
@@ -162,15 +147,9 @@ Der **Market Score ({{ market_score | round(1) }}/100)** misst die *Marktreife*:
<div class="stats-strip__value">{{ padel_venue_count }}</div> <div class="stats-strip__value">{{ padel_venue_count }}</div>
</div> </div>
<div class="stats-strip__item"> <div class="stats-strip__item">
<div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</div> <div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</div>
<div class="stats-strip__value" style="color:{% if market_score >= 55 %}#16A34A{% elif market_score >= 35 %}#D97706{% else %}#DC2626{% endif %}">{{ market_score | round(1) }}<span class="stats-strip__unit">/100</span></div>
</div>
{% if opportunity_score %}
<div class="stats-strip__item">
<div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score</div>
<div class="stats-strip__value" style="color:{% if opportunity_score >= 65 %}#16A34A{% elif opportunity_score >= 40 %}#D97706{% else %}#DC2626{% endif %}">{{ opportunity_score | round(1) }}<span class="stats-strip__unit">/100</span></div> <div class="stats-strip__value" style="color:{% if opportunity_score >= 65 %}#16A34A{% elif opportunity_score >= 40 %}#D97706{% else %}#DC2626{% endif %}">{{ opportunity_score | round(1) }}<span class="stats-strip__unit">/100</span></div>
</div> </div>
{% endif %}
<div class="stats-strip__item"> <div class="stats-strip__item">
<div class="stats-strip__label">Peak Rate</div> <div class="stats-strip__label">Peak Rate</div>
<div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | round(0) | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate %}{{ price_currency }}/hr{% endif %}</span></div> <div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | round(0) | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate %}{{ price_currency }}/hr{% endif %}</span></div>
@@ -183,7 +162,7 @@ Der **Market Score ({{ market_score | round(1) }}/100)** misst die *Marktreife*:
<div id="city-map" data-country-slug="{{ country_slug }}" data-city-slug="{{ city_slug }}" data-lat="{{ lat }}" data-lon="{{ lon }}" style="height:300px; border-radius:12px; margin-bottom:1.5rem;"></div> <div id="city-map" data-country-slug="{{ country_slug }}" data-city-slug="{{ city_slug }}" data-lat="{{ lat }}" data-lon="{{ lon }}" style="height:300px; border-radius:12px; margin-bottom:1.5rem;"></div>
{{ city_name }} has a **<a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</a> of {{ market_score | round(1) }}/100** — placing it{% if market_score >= 55 %} among the strongest padel markets in {{ country_name_en }}{% elif market_score >= 35 %} in the mid-tier of {{ country_name_en }}'s padel markets{% else %} in an early-stage padel market with room for growth{% endif %}. The city currently has **{{ padel_venue_count }} padel venues** serving a population of {% if population >= 1000000 %}{{ (population / 1000000) | round(1) }}M{% else %}{{ (population / 1000) | round(0) | int }}K{% endif %} residents — a density of {{ venues_per_100k | round(1) }} venues per 100,000 people.{% if opportunity_score %} The **<a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score</a> of {{ opportunity_score | round(1) }}/100** scores investment potential — supply gaps, catchment reach, and sports culture as a demand proxy:{% if opportunity_score >= 65 and market_score < 40 %} limited competition meets strong location fundamentals{% elif opportunity_score >= 65 %} strong potential despite an already active market{% elif opportunity_score >= 40 %} solid potential as the market starts to fill in{% else %} the area is comparatively well-served; differentiation is the key lever{% endif %}.{% endif %} {{ city_name }} has a **<a href="/{{ language }}/padelnomics-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</a> of {{ opportunity_score | round(1) }}/100** — the score evaluates investment potential based on supply gaps, catchment reach, market maturity, and sports culture. {% if opportunity_score >= 65 %}This places {{ city_name }} among the most promising locations in {{ country_name_en }}{% elif opportunity_score >= 40 %}Solid potential — the market still has room for new facilities{% else %}The area is comparatively well-served; differentiation becomes the key lever{% endif %}. The city currently has **{{ padel_venue_count }} padel venues** serving a population of {% if population >= 1000000 %}{{ (population / 1000000) | round(1) }}M{% else %}{{ (population / 1000) | round(0) | int }}K{% endif %} residents — a density of {{ venues_per_100k | round(1) }} venues per 100,000 people.
The question that matters: given current pricing, occupancy, and build costs, what does a padel investment in {{ city_name }} actually return? The financial model below works with real local market data. The question that matters: given current pricing, occupancy, and build costs, what does a padel investment in {{ city_name }} actually return? The financial model below works with real local market data.
@@ -237,16 +216,15 @@ For a detailed pricing breakdown with price ranges and venue comparisons, see th
|--------|-------| |--------|-------|
| Venues | {{ padel_venue_count }} | | Venues | {{ padel_venue_count }} |
| Venues per 100K residents | {{ venues_per_100k | round(1) }} | | Venues per 100K residents | {{ venues_per_100k | round(1) }} |
| <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score | {{ market_score | round(1) }}/100 | | <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score | {{ opportunity_score | round(1) }}/100 |
{% if opportunity_score %}| <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score | {{ opportunity_score | round(1) }}/100 | | Data Confidence | {{ (data_confidence * 100) | round(0) | int }}% |
{% endif %}| Data Confidence | {{ (data_confidence * 100) | round(0) | int }}% |
## FAQ ## FAQ
<details> <details>
<summary>Is {{ city_name }} a good location for a padel center?</summary> <summary>Is {{ city_name }} a good location for a padel center?</summary>
{{ city_name }} scores **{{ market_score | round(1) }}/100** on the <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score, which primarily reflects venue density alongside population size and data completeness. {% if market_score >= 55 %}A score above 55 indicates a strong market: established venue density, a growing player base, and solid pricing data. {% elif market_score >= 35 %}A mid-range score means decent fundamentals but a more competitive or data-limited market. {% else %}A lower score reflects an early-stage market — which can also mean lower competition and first-mover advantage. {% endif %}Use the [Padelnomics planner](/{{ language }}/planner) to model your specific assumptions. {{ city_name }} scores **{{ opportunity_score | round(1) }}/100** on the <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score, which evaluates investment potential based on supply gaps, catchment reach, market maturity, and sports culture. {% if opportunity_score >= 65 %}A score above 65 signals strong investment potential: meaningful catchment area, supply gaps, and a sports-oriented population. {% elif opportunity_score >= 40 %}A mid-range score means solid potential — the market has room, but requires careful site selection. {% else %}A lower score indicates a well-served market — differentiation through location, quality, or pricing becomes critical. {% endif %}Use the [Padelnomics planner](/{{ language }}/planner) to model your specific assumptions.
</details> </details>
<details> <details>
@@ -276,17 +254,9 @@ Total investment depends on venue type (indoor vs outdoor), land costs, and loca
<details> <details>
<summary>How does {{ city_name }} compare to other {{ country_name_en }} cities?</summary> <summary>How does {{ city_name }} compare to other {{ country_name_en }} cities?</summary>
{{ city_name }}'s <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score of {{ market_score | round(1) }}/100 reflects its ranking among tracked {{ country_name_en }} cities. See the [{{ country_name_en }} market overview](/{{ language }}/markets/{{ country_slug }}) for a full comparison across cities. {{ city_name }}'s <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score of {{ opportunity_score | round(1) }}/100 reflects its investment potential among tracked {{ country_name_en }} cities. See the [{{ country_name_en }} market overview](/{{ language }}/markets/{{ country_slug }}) for a full comparison across cities.
</details> </details>
{% if opportunity_score %}
<details>
<summary>What is the difference between Market Score and Opportunity Score?</summary>
The **Market Score ({{ market_score | round(1) }}/100)** measures *market maturity*: population size, existing venue density, and data quality. A high score signals an established market with reliable pricing data — and typically more competition. The **Opportunity Score ({{ opportunity_score | round(1) }}/100)** inverts that logic: it scores *investment potential* based on supply gaps, distance to the nearest facility, and tennis infrastructure as a proxy for racket sport demand. High Opportunity Score with a low Market Score is the classic white-space signal. High on both means proven demand with open locations still available.
</details>
{% endif %}
<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;"> <div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;">
Ready to run the numbers for {{ city_name }}? → Ready to run the numbers for {{ city_name }}? →
<a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Build your business plan</a> <a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Build your business plan</a>

4
web/src/padelnomics/content/templates/city-pricing.md.jinja
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@@ -55,7 +55,7 @@ Die Preisspanne von {{ hourly_rate_p25 | round(0) | int }} bis {{ hourly_rate_p7
## Wie steht {{ city_name }} im Vergleich da? ## Wie steht {{ city_name }} im Vergleich da?
{{ city_name }} hat {{ padel_venue_count }} Padelanlagen für {% if population >= 1000000 %}{{ (population / 1000000) | round(1) }}M{% else %}{{ (population / 1000) | round(0) | int }}K{% endif %} Einwohner ({{ venues_per_100k | round(1) }} Anlagen pro 100K Einwohner). {% if market_score >= 55 %}Mit einem <a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</a> von {{ market_score | round(1) }}/100 gehört {{ city_name }} zu den stärksten Padel-Märkten in {{ country_name_en }} — höhere Auslastung und Preise sind typisch für dichte, etablierte Märkte. {% elif market_score >= 35 %}Ein Market Score von {{ market_score | round(1) }}/100 steht für einen Markt im Aufbau: genug Angebot für marktgerechte Preise, aber Raum für neue Anlagen. {% else %}Ein Market Score von {{ market_score | round(1) }}/100 deutet auf einen Markt in der Frühphase hin, in dem sich Preise und Auslastung mit dem Wachstum des Sports noch deutlich entwickeln können. {% endif %} {{ city_name }} hat {{ padel_venue_count }} Padelanlagen für {% if population >= 1000000 %}{{ (population / 1000000) | round(1) }}M{% else %}{{ (population / 1000) | round(0) | int }}K{% endif %} Einwohner ({{ venues_per_100k | round(1) }} Anlagen pro 100K Einwohner). {% if opportunity_score >= 65 %}Mit einem <a href="/{{ language }}/padelnomics-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</a> von {{ opportunity_score | round(1) }}/100 zählt {{ city_name }} zu den vielversprechendsten Standorten in {{ country_name_en }}. {% elif opportunity_score >= 40 %}Ein <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score von {{ opportunity_score | round(1) }}/100 steht für solides Investitionspotenzial: genug Markt für faire Preise, aber Raum für neue Anlagen. {% else %}Ein <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score von {{ opportunity_score | round(1) }}/100 spricht für einen bereits gut versorgten Markt — Differenzierung über Qualität und Lage wird entscheidend. {% endif %}
Die Anlagendichte von {{ venues_per_100k | round(1) }} pro 100K Einwohner beeinflusst die Preisgestaltung direkt: {% if venues_per_100k >= 3.0 %}Höhere Dichte bedeutet mehr Wettbewerb, was die Preise eher stabilisiert oder senkt.{% elif venues_per_100k >= 1.0 %}Moderate Dichte ermöglicht marktgerechte Preise bei gleichzeitigem Wachstumsspielraum.{% else %}Niedrige Dichte gibt Betreibern mehr Preissetzungsmacht — vorausgesetzt, die Nachfrage ist da.{% endif %} Die Anlagendichte von {{ venues_per_100k | round(1) }} pro 100K Einwohner beeinflusst die Preisgestaltung direkt: {% if venues_per_100k >= 3.0 %}Höhere Dichte bedeutet mehr Wettbewerb, was die Preise eher stabilisiert oder senkt.{% elif venues_per_100k >= 1.0 %}Moderate Dichte ermöglicht marktgerechte Preise bei gleichzeitigem Wachstumsspielraum.{% else %}Niedrige Dichte gibt Betreibern mehr Preissetzungsmacht — vorausgesetzt, die Nachfrage ist da.{% endif %}
@@ -168,7 +168,7 @@ The P25–P75 price range of {{ hourly_rate_p25 | round(0) | int }} to {{ hourly
## How Does {{ city_name }} Compare? ## How Does {{ city_name }} Compare?
{{ city_name }} has {{ padel_venue_count }} padel venues for a population of {% if population >= 1000000 %}{{ (population / 1000000) | round(1) }}M{% else %}{{ (population / 1000) | round(0) | int }}K{% endif %} ({{ venues_per_100k | round(1) }} venues per 100K residents). {% if market_score >= 55 %}With a <a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</a> of {{ market_score | round(1) }}/100, {{ city_name }} is one of the stronger padel markets in {{ country_name_en }} — higher occupancy and pricing typically follow dense, competitive markets. {% elif market_score >= 35 %}A market score of {{ market_score | round(1) }}/100 reflects a mid-tier market: enough supply to have competitive pricing, but room for new venues to grow. {% else %}A market score of {{ market_score | round(1) }}/100 indicates an early-stage market where pricing and occupancy benchmarks may shift as the sport grows. {% endif %} {{ city_name }} has {{ padel_venue_count }} padel venues for a population of {% if population >= 1000000 %}{{ (population / 1000000) | round(1) }}M{% else %}{{ (population / 1000) | round(0) | int }}K{% endif %} ({{ venues_per_100k | round(1) }} venues per 100K residents). {% if opportunity_score >= 65 %}With a <a href="/{{ language }}/padelnomics-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</a> of {{ opportunity_score | round(1) }}/100, {{ city_name }} is among the most promising investment locations in {{ country_name_en }}. {% elif opportunity_score >= 40 %}A <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score of {{ opportunity_score | round(1) }}/100 reflects solid investment potential: enough market for competitive pricing, but room for new venues. {% else %}A <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score of {{ opportunity_score | round(1) }}/100 indicates a well-served market — differentiation through quality and location becomes critical. {% endif %}
Venue density of {{ venues_per_100k | round(1) }} per 100K residents directly influences pricing: {% if venues_per_100k >= 3.0 %}higher density means more competition, which tends to stabilize or compress prices.{% elif venues_per_100k >= 1.0 %}moderate density supports market-rate pricing with room for growth.{% else %}low density gives operators more pricing power — provided demand exists.{% endif %} Venue density of {{ venues_per_100k | round(1) }} per 100K residents directly influences pricing: {% if venues_per_100k >= 3.0 %}higher density means more competition, which tends to stabilize or compress prices.{% elif venues_per_100k >= 1.0 %}moderate density supports market-rate pricing with room for growth.{% else %}low density gives operators more pricing power — provided demand exists.{% endif %}

88
web/src/padelnomics/content/templates/country-overview.md.jinja
View File

@@ -7,7 +7,7 @@ natural_key: country_slug
languages: [en, de] languages: [en, de]
url_pattern: "/markets/{{ country_slug }}" url_pattern: "/markets/{{ country_slug }}"
title_pattern: "{% if language == 'de' %}Padel in {{ country_name_en }} — Marktüberblick {{ 'now' | datetimeformat('%Y') }}{% else %}Padel in {{ country_name_en }} — Market Overview {{ 'now' | datetimeformat('%Y') }}{% endif %}" title_pattern: "{% if language == 'de' %}Padel in {{ country_name_en }} — Marktüberblick {{ 'now' | datetimeformat('%Y') }}{% else %}Padel in {{ country_name_en }} — Market Overview {{ 'now' | datetimeformat('%Y') }}{% endif %}"
meta_description_pattern: "{% if language == 'de' %}{{ total_venues }} Padelanlagen in {{ city_count }} Städten in {{ country_name_en }}. padelnomics Market Score, Preisdaten und Investmentanalysen für jede Stadt.{% else %}{{ total_venues }} padel venues across {{ city_count }} cities in {{ country_name_en }}. padelnomics Market Score, pricing data, and investment analysis for each city.{% endif %}" meta_description_pattern: "{% if language == 'de' %}{{ total_venues }} Padelanlagen in {{ city_count }} Städten in {{ country_name_en }}. Padelnomics Score, Preisdaten und Investmentanalysen für jede Stadt.{% else %}{{ total_venues }} padel venues across {{ city_count }} cities in {{ country_name_en }}. Padelnomics Score, pricing data, and investment analysis for each city.{% endif %}"
schema_type: [Article, FAQPage] schema_type: [Article, FAQPage]
priority_column: total_venues priority_column: total_venues
--- ---
@@ -25,15 +25,9 @@ priority_column: total_venues
<div class="stats-strip__value">{{ city_count }}</div> <div class="stats-strip__value">{{ city_count }}</div>
</div> </div>
<div class="stats-strip__item"> <div class="stats-strip__item">
<div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</div> <div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</div>
<div class="stats-strip__value" style="color:{% if avg_market_score >= 55 %}#16A34A{% elif avg_market_score >= 35 %}#D97706{% else %}#DC2626{% endif %}">{{ avg_market_score }}<span class="stats-strip__unit">/100</span></div>
</div>
{% if avg_opportunity_score %}
<div class="stats-strip__item">
<div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score</div>
<div class="stats-strip__value" style="color:{% if avg_opportunity_score >= 65 %}#16A34A{% elif avg_opportunity_score >= 40 %}#D97706{% else %}#DC2626{% endif %}">{{ avg_opportunity_score }}<span class="stats-strip__unit">/100</span></div> <div class="stats-strip__value" style="color:{% if avg_opportunity_score >= 65 %}#16A34A{% elif avg_opportunity_score >= 40 %}#D97706{% else %}#DC2626{% endif %}">{{ avg_opportunity_score }}<span class="stats-strip__unit">/100</span></div>
</div> </div>
{% endif %}
<div class="stats-strip__item"> <div class="stats-strip__item">
<div class="stats-strip__label">Median Spitzenpreis</div> <div class="stats-strip__label">Median Spitzenpreis</div>
<div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate and price_currency %}{{ price_currency }}/Std{% endif %}</span></div> <div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate and price_currency %}{{ price_currency }}/Std{% endif %}</span></div>
@@ -42,19 +36,17 @@ priority_column: total_venues
<div id="country-map" data-country-slug="{{ country_slug }}" style="height:360px; border-radius:12px; margin-bottom:1.5rem;"></div> <div id="country-map" data-country-slug="{{ country_slug }}" style="height:360px; border-radius:12px; margin-bottom:1.5rem;"></div>
In {{ country_name_en }} erfassen wir aktuell **{{ total_venues }} Padelanlagen** in **{{ city_count }} Städten**. Der durchschnittliche <a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</a> liegt bei **{{ avg_market_score }}/100**{% if avg_market_score >= 55 %} — ein starker Markt mit breiter Infrastruktur und belastbaren Preisdaten{% elif avg_market_score >= 35 %} — ein wachsender Markt mit guter Abdeckung{% else %} — ein aufstrebender Markt, in dem Früheinsteiger noch Premiumstandorte sichern können{% endif %}. In {{ country_name_en }} erfassen wir aktuell **{{ total_venues }} Padelanlagen** in **{{ city_count }} Städten**. Der durchschnittliche <a href="/{{ language }}/padelnomics-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</a> liegt bei **{{ avg_opportunity_score }}/100** — {% if avg_opportunity_score >= 65 %}hohes Investitionspotenzial mit relevanten Versorgungslücken{% elif avg_opportunity_score >= 40 %}solides Potenzial, der Markt bietet noch Raum für neue Standorte{% else %}ein bereits gut versorgter Markt, der sorgfältige Standortwahl erfordert{% endif %}.
## Marktlandschaft ## Marktlandschaft
Padel wächst in {{ country_name_en }} mit bemerkenswertem Tempo. Unsere Daten zeigen {{ total_venues }} erfasste Anlagen — eine Zahl, die angesichts nicht auf Buchungsplattformen gelisteter Clubs vermutlich noch höher liegt. Der durchschnittliche <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score von {{ avg_market_score }}/100 über {{ city_count }} Städte spiegelt sowohl die Marktreife als auch die Datenverfügbarkeit wider. Padel wächst in {{ country_name_en }} mit bemerkenswertem Tempo. Unsere Daten zeigen {{ total_venues }} erfasste Anlagen — eine Zahl, die angesichts nicht auf Buchungsplattformen gelisteter Clubs vermutlich noch höher liegt. Der durchschnittliche <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score von {{ avg_opportunity_score }}/100 über {{ city_count }} Städte bewertet das Investitionspotenzial anhand von Versorgungslücken, Einzugsgebiet, Marktreife und Sportaffinität.
{% if avg_market_score >= 55 %}Märkte mit Scores über 55 weisen in der Regel eine etablierte Spielerbasis, belastbare Preisdaten und berechenbare Nachfragemuster auf — entscheidend für eine solide Finanzplanung. Dennoch bleiben viele Städte unterversorgt: Selbst in reifen Märkten variiert die Anlagendichte pro 100.000 Einwohner erheblich.{% elif avg_market_score >= 35 %}Ein Score im mittleren Bereich deutet auf eine Wachstumsphase hin: Die Nachfrage ist nachweisbar, die Anlageninfrastruktur baut sich auf, und Preise haben sich noch nicht vollständig auf Wettbewerbsniveau eingependelt. Das eröffnet Chancen für gut positionierte Neueintritte.{% else %}Aufstrebende Märkte bieten First-Mover-Vorteile — weniger direkte Konkurrenz, potenziell attraktivere Mietkonditionen und die Möglichkeit, eine loyale Spielerbasis aufzubauen, bevor sich der Markt verdichtet.{% endif %} {% if avg_opportunity_score >= 65 %}Ein Durchschnittsscore über 65 signalisiert relevante Versorgungslücken bei gleichzeitig vorhandener Nachfrage. Selbst in Regionen mit etablierter Padel-Infrastruktur variiert die Anlagendichte pro 100.000 Einwohner erheblich — lokale Analyse lohnt sich.{% elif avg_opportunity_score >= 40 %}Ein Score im mittleren Bereich deutet auf eine Wachstumsphase hin: Die Nachfrage ist nachweisbar, die Anlageninfrastruktur baut sich auf, und gut positionierte Standorte bieten noch Chancen für Neueintritte.{% else %}Viele Standorte in {{ country_name_en }} sind bereits gut versorgt. Neue Projekte brauchen eine sorgfältige Standortanalyse und ein klares Differenzierungsprofil.{% endif %}
{% if avg_opportunity_score %}Der durchschnittliche **<a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score</a> von {{ avg_opportunity_score }}/100** zeigt, wie viel Investitionspotenzial in {{ country_name_en }} noch unerschlossen ist. {% if avg_opportunity_score >= 60 and avg_market_score < 40 %}Die Kombination aus hohem Opportunity Score und moderatem Market Score macht {{ country_name_en }} besonders interessant: Nachfragepotenzial und Sportaffinität sind vorhanden, die Infrastruktur noch im Aufbau — First-Mover-Konditionen für gut gewählte Standorte.{% elif avg_opportunity_score >= 60 %}Trotz eines bereits aktiven Markts gibt es noch Standorte mit erheblichem Potenzial — vor allem in mittelgroßen Städten und an der Peripherie großer Ballungsräume.{% else %}Viele Standorte in {{ country_name_en }} sind bereits gut versorgt. Neue Projekte brauchen eine sorgfältige Standortanalyse und ein klares Differenzierungsprofil.{% endif %}{% endif %}
## Top-Städte in {{ country_name_en }} ## Top-Städte in {{ country_name_en }}
Die Rangfolge basiert auf dem <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score — einem Komposit aus Bevölkerungsgröße, Anlagendichte und Datenqualität. Städte mit höherem Score bieten in der Regel größere adressierbare Märkte und belastbarere Benchmarks für die Finanzplanung. Die Rangfolge basiert auf dem <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score — einer Bewertung des Investitionspotenzials anhand von Versorgungslücken, Einzugsgebiet, Marktreife und Sportaffinität. Städte mit höherem Score bieten in der Regel die besten Standortbedingungen für neue Anlagen.
| Stadt | Marktanalyse | | Stadt | Marktanalyse |
|-------|-------------| |-------|-------------|
@@ -63,17 +55,6 @@ Die Rangfolge basiert auf dem <span style="font-family:'Bricolage Grotesque',san
Jede Stadtseite enthält detaillierte Preisdaten, eine Kosten-Nutzen-Analyse und einen vorkonfigurierten Finanzplaner mit lokalen Marktdaten als Ausgangswerte. Jede Stadtseite enthält detaillierte Preisdaten, eine Kosten-Nutzen-Analyse und einen vorkonfigurierten Finanzplaner mit lokalen Marktdaten als Ausgangswerte.
{% if top_opportunity_names and top_opportunity_names | length > 0 %}
## Top-Standorte nach Investitionspotenzial
Diese Städte erzielen die höchsten Opportunity Scores in {{ country_name_en }} — dort treffen adressierbare Nachfrage auf Versorgungslücken und starke Standortfaktoren. Sie können sich von den Top-Städten nach Market Score unterscheiden: Der Market Score belohnt bestehende Märkte, der Opportunity Score unerschlossenes Potenzial.
| Stadt | Investmentanalyse |
|-------|-------------------|
{% for i in range(top_opportunity_names | length) %}| [{{ top_opportunity_names[i] }}](/{{ language }}/markets/{{ country_slug }}/{{ top_opportunity_slugs[i] }}) | [Marktanalyse ansehen →](/{{ language }}/markets/{{ country_slug }}/{{ top_opportunity_slugs[i] }}) |
{% endfor %}
{% endif %}
## Preisüberblick ## Preisüberblick
{% if median_peak_rate %} {% if median_peak_rate %}
@@ -112,7 +93,7 @@ Wir erfassen aktuell **{{ total_venues }} Padelanlagen** in **{{ city_count }} S
<details> <details>
<summary>Welche Stadt in {{ country_name_en }} eignet sich am besten für eine Padelhalle?</summary> <summary>Welche Stadt in {{ country_name_en }} eignet sich am besten für eine Padelhalle?</summary>
Unsere Spitzenstadt nach <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score ist **{{ top_city_names[0] }}** (Score: {{ top_city_market_score }}/100). Der Score kombiniert Bevölkerungsgröße, Anlagendichte und Datenqualität. Eine hohe Punktzahl deutet auf einen großen adressierbaren Markt mit validierten Preisdaten hin. Die beste Stadt für *Dein* Vorhaben hängt aber von Faktoren wie Flächenverfügbarkeit, lokalem Wettbewerb und Deiner Zielgruppe ab. Nutze den <a href="/{{ language }}/planner">Finanzplaner</a>, um verschiedene Standorte durchzurechnen. Unsere Spitzenstadt nach <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score ist **{{ top_city_names[0] }}**. Der Score bewertet Investitionspotenzial anhand von Versorgungslücken, Einzugsgebiet, Marktreife und Sportaffinität. Die beste Stadt für *Dein* Vorhaben hängt aber von Faktoren wie Flächenverfügbarkeit, lokalem Wettbewerb und Deiner Zielgruppe ab. Nutze den <a href="/{{ language }}/planner">Finanzplaner</a>, um verschiedene Standorte durchzurechnen.
</details> </details>
<details> <details>
@@ -124,23 +105,15 @@ Unsere Spitzenstadt nach <span style="font-family:'Bricolage Grotesque',sans-ser
<details> <details>
<summary>Wie schnell wächst Padel in {{ country_name_en }}?</summary> <summary>Wie schnell wächst Padel in {{ country_name_en }}?</summary>
Padel gehört zu den am schnellsten wachsenden Racketsportarten in Europa. Mit {{ total_venues }} erfassten Anlagen in {{ city_count }} Städten zeigt {{ country_name_en }} {% if avg_market_score >= 55 %}bereits eine reife Infrastruktur — Wachstum kommt hier vor allem aus steigender Spielfrequenz und Premiumangeboten{% elif avg_market_score >= 35 %}eine klare Wachstumsdynamik mit steigender Nachfrage und neuen Anlagen{% else %}ein frühes Wachstumsstadium mit großem Potenzial für Neueintritte{% endif %}. Die Sportart profitiert von niedriger Einstiegshürde, hohem Spaßfaktor und starker Mund-zu-Mund-Verbreitung. Padel gehört zu den am schnellsten wachsenden Racketsportarten in Europa. Mit {{ total_venues }} erfassten Anlagen in {{ city_count }} Städten zeigt {{ country_name_en }} {% if avg_opportunity_score >= 65 %}noch erhebliches Wachstumspotenzial — viele Standorte sind unterversorgt{% elif avg_opportunity_score >= 40 %}eine klare Wachstumsdynamik mit steigender Nachfrage und neuen Anlagen{% else %}bereits eine gut ausgebaute Infrastruktur — Wachstum kommt hier vor allem aus steigender Spielfrequenz und Premiumangeboten{% endif %}. Die Sportart profitiert von niedriger Einstiegshürde, hohem Spaßfaktor und starker Mund-zu-Mund-Verbreitung.
</details> </details>
<details> <details>
<summary>Welche Städte haben die besten Preisdaten?</summary> <summary>Welche Städte haben die besten Preisdaten?</summary>
Städte mit höherem <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score (wie {{ top_city_names[0] }}) haben in der Regel die umfassendsten Preisdaten, weil dort mehr Anlagen auf Playtomic gelistet sind. In unserem <a href="/{{ language }}/markets/{{ country_slug }}">{{ country_name_en }}-Marktüberblick</a> findest Du alle Städte nach Market Score sortiert. Städte mit höherem <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score (wie {{ top_city_names[0] }}) haben in der Regel die umfassendsten Preisdaten, weil dort mehr Anlagen auf Playtomic gelistet sind. In unserem <a href="/{{ language }}/markets/{{ country_slug }}">{{ country_name_en }}-Marktüberblick</a> findest Du alle Städte nach Score sortiert.
</details> </details>
{% if avg_opportunity_score %}
<details>
<summary>Was ist der Unterschied zwischen Market Score und Opportunity Score?</summary>
Der **Market Score (Ø {{ avg_market_score }}/100)** bewertet die Marktreife: Bevölkerungsgröße, bestehende Anlagendichte und Datenqualität. Der **Opportunity Score (Ø {{ avg_opportunity_score }}/100)** dreht die Logik um: Er misst Investitionspotenzial — Versorgungslücken, Einzugsgebiet und Tennisinfrastruktur als Proxy für Racket-Sport-Affinität. Für Standortentscheidungen ist die Kombination beider Scores am aussagekräftigsten: Hoher Opportunity Score bei niedrigem Market Score signalisiert White-Space-Chancen. Hoher Wert in beiden zeigt Märkte, in denen Nachfrage belegt ist und trotzdem noch offene Standorte existieren.
</details>
{% endif %}
<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;"> <div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;">
Du überlegst, eine Padelhalle in {{ country_name_en }} zu eröffnen? Rechne Dein Vorhaben mit echten Marktdaten durch → Du überlegst, eine Padelhalle in {{ country_name_en }} zu eröffnen? Rechne Dein Vorhaben mit echten Marktdaten durch →
<a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Zum Finanzplaner</a> <a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Zum Finanzplaner</a>
@@ -159,15 +132,9 @@ Der **Market Score (Ø {{ avg_market_score }}/100)** bewertet die Marktreife: Be
<div class="stats-strip__value">{{ city_count }}</div> <div class="stats-strip__value">{{ city_count }}</div>
</div> </div>
<div class="stats-strip__item"> <div class="stats-strip__item">
<div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</div> <div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</div>
<div class="stats-strip__value" style="color:{% if avg_market_score >= 55 %}#16A34A{% elif avg_market_score >= 35 %}#D97706{% else %}#DC2626{% endif %}">{{ avg_market_score }}<span class="stats-strip__unit">/100</span></div>
</div>
{% if avg_opportunity_score %}
<div class="stats-strip__item">
<div class="stats-strip__label"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score</div>
<div class="stats-strip__value" style="color:{% if avg_opportunity_score >= 65 %}#16A34A{% elif avg_opportunity_score >= 40 %}#D97706{% else %}#DC2626{% endif %}">{{ avg_opportunity_score }}<span class="stats-strip__unit">/100</span></div> <div class="stats-strip__value" style="color:{% if avg_opportunity_score >= 65 %}#16A34A{% elif avg_opportunity_score >= 40 %}#D97706{% else %}#DC2626{% endif %}">{{ avg_opportunity_score }}<span class="stats-strip__unit">/100</span></div>
</div> </div>
{% endif %}
<div class="stats-strip__item"> <div class="stats-strip__item">
<div class="stats-strip__label">Median Peak Rate</div> <div class="stats-strip__label">Median Peak Rate</div>
<div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate and price_currency %}{{ price_currency }}/hr{% endif %}</span></div> <div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate and price_currency %}{{ price_currency }}/hr{% endif %}</span></div>
@@ -176,19 +143,17 @@ Der **Market Score (Ø {{ avg_market_score }}/100)** bewertet die Marktreife: Be
<div id="country-map" data-country-slug="{{ country_slug }}" style="height:360px; border-radius:12px; margin-bottom:1.5rem;"></div> <div id="country-map" data-country-slug="{{ country_slug }}" style="height:360px; border-radius:12px; margin-bottom:1.5rem;"></div>
{{ country_name_en }} has **{{ total_venues }} padel venues** tracked across **{{ city_count }} cities**. The average <a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score</a> across tracked cities is **{{ avg_market_score }}/100**{% if avg_market_score >= 55 %} — a strong market with widespread venue penetration and solid pricing data{% elif avg_market_score >= 35 %} — a growing market with healthy city coverage{% else %} — an emerging market where early entrants can still capture prime locations{% endif %}. {{ country_name_en }} has **{{ total_venues }} padel venues** tracked across **{{ city_count }} cities**. The average <a href="/{{ language }}/padelnomics-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score</a> is **{{ avg_opportunity_score }}/100** — {% if avg_opportunity_score >= 65 %}strong investment potential with meaningful supply gaps{% elif avg_opportunity_score >= 40 %}solid potential with room for new locations{% else %}a well-served market requiring careful site selection{% endif %}.
## Market Landscape ## Market Landscape
Padel is growing rapidly across {{ country_name_en }}. Our data tracks {{ total_venues }} venues — a figure that likely understates the true count given independent clubs not listed on booking platforms. The average <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score of {{ avg_market_score }}/100 across {{ city_count }} cities reflects both market maturity and data availability. Padel is growing rapidly across {{ country_name_en }}. Our data tracks {{ total_venues }} venues — a figure that likely understates the true count given independent clubs not listed on booking platforms. The average <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score of {{ avg_opportunity_score }}/100 across {{ city_count }} cities evaluates investment potential based on supply gaps, catchment reach, market maturity, and sports culture.
{% if avg_market_score >= 55 %}Markets scoring above 55 typically show an established player base, reliable pricing data, and predictable demand patterns — all critical for sound financial planning. Yet even in mature markets, venue density per 100,000 residents varies significantly between cities, leaving genuine supply gaps even in established markets.{% elif avg_market_score >= 35 %}A mid-range score signals a growth phase: demand is proven, venue infrastructure is building, and pricing hasn't fully settled to competitive levels. This creates opportunities for well-positioned new entrants who can secure good locations before the market matures.{% else %}Emerging markets offer first-mover advantages — less direct competition, potentially better lease terms, and the opportunity to build a loyal player base before the market fills out. The trade-off is less pricing data and more uncertainty in demand projections.{% endif %} {% if avg_opportunity_score >= 65 %}A score above 65 signals meaningful supply gaps alongside existing demand. Even in regions with established padel infrastructure, venue density per 100,000 residents varies significantly between cities — local analysis pays off.{% elif avg_opportunity_score >= 40 %}A mid-range score signals a growth phase: demand is proven, venue infrastructure is building, and well-positioned locations still offer opportunities for new entrants.{% else %}Many locations in {{ country_name_en }} are already well-served. New projects need careful site selection and a clear differentiation strategy to compete.{% endif %}
{% if avg_opportunity_score %}The average **<a href="/{{ language }}/market-score" style="text-decoration:none"><span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Opportunity Score</a> of {{ avg_opportunity_score }}/100** shows how much investment potential remains untapped in {{ country_name_en }}. {% if avg_opportunity_score >= 60 and avg_market_score < 40 %}The combination of a high Opportunity Score and a moderate Market Score makes {{ country_name_en }} particularly attractive for new entrants: demand potential and sports culture are there, infrastructure is still building — first-mover conditions for well-chosen locations.{% elif avg_opportunity_score >= 60 %}Despite an already active market, locations with significant potential remain — particularly in mid-size cities and at the periphery of major metro areas.{% else %}Many locations in {{ country_name_en }} are already well-served. New projects need careful site selection and a clear differentiation strategy to compete.{% endif %}{% endif %}
## Top Cities in {{ country_name_en }} ## Top Cities in {{ country_name_en }}
Cities are ranked by <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score — a composite of population size, venue density, and data quality. Higher-scoring cities generally offer larger addressable markets and more reliable benchmarks for financial planning. Cities are ranked by <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score — evaluating investment potential based on supply gaps, catchment reach, market maturity, and sports culture. Higher-scoring cities generally offer the strongest conditions for new facilities.
| City | Market Analysis | | City | Market Analysis |
|------|----------------| |------|----------------|
@@ -197,17 +162,6 @@ Cities are ranked by <span style="font-family:'Bricolage Grotesque',sans-serif;f
Each city page includes detailed pricing data, a cost-benefit analysis, and a pre-configured financial planner seeded with local market data. Each city page includes detailed pricing data, a cost-benefit analysis, and a pre-configured financial planner seeded with local market data.
{% if top_opportunity_names and top_opportunity_names | length > 0 %}
## Top Locations by Investment Potential
These cities score highest on the Opportunity Score in {{ country_name_en }} — where addressable demand meets supply gaps and strong location fundamentals. They may differ from the top Market Score cities: the Market Score rewards established markets, the Opportunity Score rewards untapped potential.
| City | Market Analysis |
|------|----------------|
{% for i in range(top_opportunity_names | length) %}| [{{ top_opportunity_names[i] }}](/{{ language }}/markets/{{ country_slug }}/{{ top_opportunity_slugs[i] }}) | [View investment analysis →](/{{ language }}/markets/{{ country_slug }}/{{ top_opportunity_slugs[i] }}) |
{% endfor %}
{% endif %}
## Pricing Overview ## Pricing Overview
{% if median_peak_rate %} {% if median_peak_rate %}
@@ -246,7 +200,7 @@ We currently track **{{ total_venues }} padel venues** across **{{ city_count }}
<details> <details>
<summary>Which city in {{ country_name_en }} is best for a padel center?</summary> <summary>Which city in {{ country_name_en }} is best for a padel center?</summary>
Our top-ranked city by <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score is **{{ top_city_names[0] }}** (score: {{ top_city_market_score }}/100). The <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score combines population size, existing venue density, and data quality — a high score indicates a large addressable market with validated pricing data. However, the best city for *you* depends on land availability, local competition, and your target customer profile. Use the <a href="/{{ language }}/planner">financial planner</a> to model different locations side by side. Our top-ranked city by <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Score is **{{ top_city_names[0] }}**. The score evaluates investment potential based on supply gaps, catchment reach, market maturity, and sports culture. However, the best city for *you* depends on land availability, local competition, and your target customer profile. Use the <a href="/{{ language }}/planner">financial planner</a> to model different locations side by side.
</details> </details>
<details> <details>
@@ -258,23 +212,15 @@ Our top-ranked city by <span style="font-family:'Bricolage Grotesque',sans-serif
<details> <details>
<summary>How fast is padel growing in {{ country_name_en }}?</summary> <summary>How fast is padel growing in {{ country_name_en }}?</summary>
Padel is one of the fastest-growing racquet sports in Europe. With {{ total_venues }} venues tracked across {{ city_count }} cities, {{ country_name_en }} shows {% if avg_market_score >= 55 %}a mature infrastructure — growth here comes mainly from increasing play frequency and premium offerings{% elif avg_market_score >= 35 %}clear growth momentum with rising demand and new venues opening{% else %}early-stage growth with significant potential for new entrants{% endif %}. The sport benefits from a low barrier to entry, high enjoyment factor, and strong word-of-mouth growth among players. Padel is one of the fastest-growing racquet sports in Europe. With {{ total_venues }} venues tracked across {{ city_count }} cities, {{ country_name_en }} shows {% if avg_opportunity_score >= 65 %}significant untapped potential — many locations remain underserved{% elif avg_opportunity_score >= 40 %}clear growth momentum with rising demand and new venues opening{% else %}a well-developed infrastructure — growth comes mainly from increasing play frequency and premium offerings{% endif %}. The sport benefits from a low barrier to entry, high enjoyment factor, and strong word-of-mouth growth among players.
</details> </details>
<details> <details>
<summary>Which cities have the best pricing data?</summary> <summary>Which cities have the best pricing data?</summary>
Cities with higher <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Scores (like {{ top_city_names[0] }}) typically have the most comprehensive pricing data, because more venues are listed on Playtomic. Browse our <a href="/{{ language }}/markets/{{ country_slug }}">{{ country_name_en }} market overview</a> to see all cities ranked by <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Market Score. Cities with higher <span style="font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:#0F172A;letter-spacing:-0.02em">padelnomics</span> Scores (like {{ top_city_names[0] }}) typically have the most comprehensive pricing data, because more venues are listed on Playtomic. Browse our <a href="/{{ language }}/markets/{{ country_slug }}">{{ country_name_en }} market overview</a> to see all cities ranked by score.
</details> </details>
{% if avg_opportunity_score %}
<details>
<summary>What is the difference between Market Score and Opportunity Score?</summary>
The **Market Score (avg. {{ avg_market_score }}/100)** measures market maturity: population size, existing venue density, and data quality. The **Opportunity Score (avg. {{ avg_opportunity_score }}/100)** inverts that logic: it scores investment potential based on supply gaps, catchment reach, and tennis infrastructure as a proxy for racket sport demand. For site selection, the combination of both scores is the most informative signal. A high Opportunity Score with a low Market Score points to white-space locations. High on both means proven demand with open sites still available.
</details>
{% endif %}
<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;"> <div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;">
Considering a padel center in {{ country_name_en }}? Model your investment with real market data → Considering a padel center in {{ country_name_en }}? Model your investment with real market data →
<a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Open the Planner</a> <a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Open the Planner</a>