docs(marketing): add GTM, social posts, Reddit plan, and SEO calendar
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Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Deeman
2026-03-05 11:43:11 +01:00
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# Padelnomics — Marketing Master Doc
> Living doc. Update state column as things progress. Last updated: 2026-02-22.
> Living doc. Update state column as things progress. Last updated: 2026-03-04.
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@@ -216,9 +216,9 @@ The moat compounds over time — this is critical to long-term defensibility.
| Channel | Approach | State |
|---------|----------|-------|
| **LinkedIn** | Founder posts, thought leadership, padel community | [ ] Not started |
| **Reddit** | r/padel, r/entrepreneur — seeding calculator, articles | [ ] Not started |
| **Facebook Groups** | Padel business groups, sports entrepreneur communities | [ ] Not started |
| **LinkedIn** | Founder posts, thought leadership, padel community | [~] First post published |
| **Reddit** | r/padel, r/sweatystartup, r/entrepreneur, r/tennis, r/smallbusiness, r/pickleball, r/CRE — seeding calculator, articles | [~] Active in 7 subreddits |
| **Facebook Groups** | Padel business groups, sports entrepreneur communities | [~] Active in 2-3 groups |
### Borrowed (Month 2+)