docs(marketing): add GTM, social posts, Reddit plan, and SEO calendar
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Deeman
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docs/reddit-communities.md
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docs/reddit-communities.md
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# Reddit Communities — Padelnomics Distribution
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> Permanent reference for Reddit distribution. Subreddits ranked by relevance + size.
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> Created: 2026-03-04. Review monthly — subreddit rules change.
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---
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## Tier 1 — Post Here First
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High relevance, receptive to tools/data, proven padel or business-planning interest.
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| Subreddit | Size | Angle | Notes |
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|-----------|------|-------|-------|
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| r/padel | ~20K | Free calculator, data insights, answer existing biz threads | Player community — lead with the sport, not the product. Helpful tone only. |
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| r/sweatystartup | ~56-81K | "Best brick-and-mortar sports opportunity" with unit economics | Loves concrete P&L numbers. Show CAPEX/OPEX/payback, not vision. |
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| r/tennis | ~2M | Tennis club court conversion trends + data | Huge audience. Angle: "your club is probably already thinking about this." |
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| r/smallbusiness | ~2.2M | Free business planning tool for sports facilities | Practical, no-hype tone. Lead with the tool, not the market thesis. |
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---
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## Tier 2 — Test With One Post Each
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Potentially high-value but less proven fit. Post once, measure engagement, double down if it works.
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| Subreddit | Size | Angle | Notes |
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|-----------|------|-------|-------|
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| r/entrepreneur | ~4.8M | "Bloomberg for padel" indie builder story | Loves "I built X" posts with real data. Show the data pipeline, not just the product. |
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| r/CommercialRealEstate | ~44K | Sports venue site selection as niche CRE | Small but highly targeted. Angle: alternative asset class with data backing. |
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| r/realestateinvesting | ~1.2M | Alternative commercial RE asset class | Broader audience. Frame padel as "the new self-storage" — boring but profitable. |
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| r/pickleball | ~30K | Padel vs pickleball facility economics comparison | Comparative angle works. Don't trash pickleball — frame as "here's what the padel side looks like." |
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| r/gymowners | Small | Cross-reference gym location frameworks with padel data | Niche. Test if gym owners see padel as a complementary or competing asset. |
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| r/padelUSA | <5K | US-specific demand data | Tiny but highly relevant. US padel market is nascent — early authority opportunity. |
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---
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## Tier 3 — Monitor Only
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Read these for trends and conversations. Don't post unless a specific thread is a perfect fit for a data-backed comment.
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- r/business — too generic, self-promo gets buried
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- r/startups — SaaS-focused, padel doesn't fit the narrative
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- r/SaaS — pure software community, facility business is off-topic
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- r/venturecapital — wrong audience for bootstrapped niche tool
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- r/sports — massive, low engagement on niche content
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---
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## Key Gap
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No subreddit exists for padel facility operators or business owners. If community forms organically around Padelnomics content (comments like "where can I discuss this more?"), consider creating **r/padelbusiness** later. Don't force it — let demand signal the timing.
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---
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## Posting Rules
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1. **One link per post, at the end.** Never in the title.
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2. **Engage with every comment for 24 hours** after posting. This is where the real value is.
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3. **No cross-posting.** Each post is unique to the subreddit's culture and tone.
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4. **If a post gets removed, don't repost.** Move to the next subreddit. Respect mod decisions.
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5. **Read each subreddit's rules before posting.** Some ban self-promotion entirely. Some require flair. Some have minimum account age/karma requirements.
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6. **Never post more than one subreddit per day.** Spread it out. Reddit's spam detection flags rapid multi-sub posting.
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7. **Comment on existing threads first.** Build karma and presence in a sub before dropping your own post.
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---
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## UTM Tracking Format
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All Reddit links use this format:
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```
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https://padelnomics.io/<path>?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_<subreddit>
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```
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Examples:
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- `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_padel`
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- `https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_sweatystartup`
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- `https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_cre`
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---
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## Measuring Success
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| Metric | Good | Great |
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|--------|------|-------|
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| Post upvotes | 10+ | 50+ |
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| Comments | 5+ | 20+ |
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| UTM clicks (GA) | 20+ per post | 100+ per post |
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| Planner completions from Reddit | 5+ per post | 20+ per post |
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| Email captures from Reddit | 2+ per post | 10+ per post |
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Track weekly in a simple spreadsheet. Drop subreddits that produce zero clicks after 2 posts.
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