docs(marketing): add GTM, social posts, Reddit plan, and SEO calendar

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

docs/seo-content-calendar.md

@@ -0,0 +1,150 @@
+# SEO Content Calendar — First 30 Days
+
+> 4-week content plan covering programmatic SEO deployment, cornerstone articles, and data-driven content.
+> Created: 2026-03-04.
+
+---
+
+## Week 1 — Foundation (March 4-10)
+
+Get the existing 80 pages indexed and write the first cornerstone article.
+
+| Day | Task | Owner | State |
+|-----|------|-------|-------|
+| Mon | Publish 80 programmatic city articles (40 cities x EN+DE) | Deploy | [ ] |
+| Mon | Submit sitemap to Google Search Console | Manual | [ ] |
+| Mon | Submit sitemap to Bing Webmaster Tools | Manual | [ ] |
+| Tue | Request manual indexing for top 10 pages in GSC | Manual | [ ] |
+| Tue | Verify hreflang tags and canonical URLs on all city pages | Audit | [ ] |
+| Wed-Fri | Write Article #1: "Is Padel Still a Good Investment in 2026?" | Editorial | [ ] |
+| Fri | Publish Article #1, add to sitemap | Deploy | [ ] |
+
+**Top 10 pages for manual indexing:**
+1. `/de/markets/berlin`
+2. `/de/markets/muenchen`
+3. `/de/markets/hamburg`
+4. `/en/markets/london`
+5. `/en/markets/madrid`
+6. `/en/calculator`
+7. `/de/rechner`
+8. `/en/markets/paris`
+9. `/de/markets/frankfurt`
+10. `/de/markets/koeln`
+
+---
+
+## Week 2 — Cornerstone Content (March 11-17)
+
+Two high-value articles targeting decision-stage keywords. Internal linking pass connects everything.
+
+| Day | Task | Owner | State |
+|-----|------|-------|-------|
+| Mon-Tue | Write Article #2: "How Much Does It Cost to Open a Padel Hall in Germany?" | Editorial | [ ] |
+| Wed | Publish Article #2 | Deploy | [ ] |
+| Thu-Fri | Write Article #3: "What Banks Want to See in a Padel Business Plan" | Editorial | [ ] |
+| Fri | Publish Article #3 | Deploy | [ ] |
+| Sat | Internal linking pass: city articles -> cornerstone articles -> planner | Technical | [ ] |
+
+### Article #2 — Target Keywords
+- "padel halle kosten" / "padel court cost germany"
+- "padel halle eroeffnen kosten" / "how much to open padel hall"
+- "padel anlage investition"
+
+### Article #3 — Target Keywords
+- "padel business plan" / "padel halle business plan"
+- "padel halle finanzierung" / "padel financing"
+- "bank business plan padel"
+
+### Internal Linking Structure
+```
+City article (e.g., /markets/berlin)
+  -> "How much does it cost?" (Article #2)
+  -> "Plan your facility" (/calculator)
+
+Article #2 (Cost breakdown)
+  -> "Build your business plan" (/calculator)
+  -> "What banks want to see" (Article #3)
+  -> City-specific examples (/markets/muenchen, /markets/hamburg)
+
+Article #3 (Bank requirements)
+  -> "Generate your business plan" (/calculator)
+  -> "Check market data for your city" (/markets)
+```
+
+---
+
+## Week 3 — Data-Driven Content (March 18-24)
+
+Leverage the pipeline data for unique content nobody else can produce.
+
+| Day | Task | Owner | State |
+|-----|------|-------|-------|
+| Mon-Wed | Write "Top 50 Underserved Locations for Padel in Europe" | Editorial | [ ] |
+| Wed | Publish Top 50 article | Deploy | [ ] |
+| Thu-Fri | Build Gemeinde-level pSEO template (targets "Padel in [Ort]") | Technical | [ ] |
+| Fri | Generate first batch of Gemeinde pages (top 20 locations) | Deploy | [ ] |
+
+### Top 50 Article
+- Source data from `location_opportunity_profile` in the serving layer
+- Rank by opportunity score, filter to locations with zero existing facilities
+- Include mini-profiles: population, income level, nearest existing facility, opportunity score
+- Embed interactive map if possible, otherwise static top-50 table
+- Target keywords: "where to open padel", "best locations padel europe", "padel market gaps"
+
+### Gemeinde-Level pSEO
+- Template targets: "Padel in [Ort]" / "Padel [Gemeinde]"
+- Zero SERP competition confirmed for most German municipalities
+- Content: local demographics, nearest facilities, opportunity score, CTA to planner
+- Start with top 20 highest-opportunity Gemeinden, expand weekly
+
+---
+
+## Week 4 — Authority Building (March 25-31)
+
+Establish Padelnomics as the data authority. Begin email-gated content for list building.
+
+| Day | Task | Owner | State |
+|-----|------|-------|-------|
+| Mon-Wed | Write "State of Padel Q1 2026" report | Editorial | [ ] |
+| Wed | Design PDF layout (WeasyPrint or similar) | Technical | [ ] |
+| Thu | Publish report landing page (email-gated download) | Deploy | [ ] |
+| Thu | Promote Market Score methodology page via social | Social | [ ] |
+| Fri | Begin link building via Reddit/LinkedIn engagement | Social | [ ] |
+| Ongoing | Monitor GSC for indexing progress, fix crawl errors | Technical | [ ] |
+
+### State of Padel Q1 2026 Report
+- Executive summary of European padel market
+- Facility count by country (from pipeline data)
+- Growth trends (year-over-year where data exists)
+- Top opportunity markets (from opportunity scoring)
+- Investment economics summary (from planner defaults)
+- Email-gated: free download in exchange for email address
+- Promote via LinkedIn, Reddit, and direct outreach to industry contacts
+
+---
+
+## Content Inventory (End of Month 1)
+
+| Type | Count | State |
+|------|-------|-------|
+| Programmatic city articles (EN+DE) | 80 | Deployed Week 1 |
+| Cornerstone articles | 3 | Published Weeks 1-2 |
+| Data-driven article (Top 50) | 1 | Published Week 3 |
+| Gemeinde-level pSEO pages | 20+ | Started Week 3 |
+| Gated report (State of Padel) | 1 | Published Week 4 |
+| **Total indexable pages** | **105+** | |
+
+---
+
+## SEO KPIs — End of Month 1
+
+| Metric | Target |
+|--------|--------|
+| Pages indexed (GSC) | 80+ of 105 |
+| Organic impressions | 500+ |
+| Organic clicks | 50+ |
+| Average position (target keywords) | Top 50 |
+| Email captures from gated report | 50+ |
+| Backlinks acquired | 3+ |
+
+These are conservative baselines. Programmatic pages in zero-competition niches can index and rank faster than typical content.