diff --git a/padelnomics/src/padelnomics/directory/templates/directory.html b/padelnomics/src/padelnomics/directory/templates/directory.html
index 87bad7f..bd5dd65 100644
--- a/padelnomics/src/padelnomics/directory/templates/directory.html
+++ b/padelnomics/src/padelnomics/directory/templates/directory.html
@@ -1,17 +1,11 @@
 {% extends "base.html" %}
 
-{% block title %}{% if lang == 'de' %}Padel-Platz Anbieterverzeichnis - {{ config.APP_NAME }}{% else %}Padel Court Supplier Directory - {{ config.APP_NAME }}{% endif %}{% endblock %}
+{% block title %}{{ t.dir_page_title }} - {{ config.APP_NAME }}{% endblock %}
 
 {% block head %}
-{% if lang == 'de' %}
-<meta name="description" content="Über {{ total_suppliers }}+ Anbieter aus {{ total_countries }} Ländern. Hersteller, Baufirmen, Kunstrasenproduzenten, Beleuchtung und Software. Den richtigen Partner für dein Projekt finden.">
-<meta property="og:title" content="Padel-Platz Anbieterverzeichnis - {{ config.APP_NAME }}">
-<meta property="og:description" content="Über {{ total_suppliers }}+ Anbieter aus {{ total_countries }} Ländern. Hersteller, Baufirmen, Kunstrasenproduzenten, Beleuchtung und Software.">
-{% else %}
-<meta name="description" content="Browse {{ total_suppliers }}+ padel court suppliers across {{ total_countries }} countries. Manufacturers, builders, turf, lighting, and software. Find the right partner for your project.">
-<meta property="og:title" content="Padel Court Supplier Directory - {{ config.APP_NAME }}">
-<meta property="og:description" content="Browse {{ total_suppliers }}+ padel court suppliers across {{ total_countries }} countries. Manufacturers, builders, turf, lighting, and software.">
-{% endif %}
+<meta name="description" content="{{ t.dir_page_meta_desc | tformat(count=total_suppliers, countries=total_countries) }}">
+<meta property="og:title" content="{{ t.dir_page_title }} - {{ config.APP_NAME }}">
+<meta property="og:description" content="{{ t.dir_page_og_desc | tformat(count=total_suppliers, countries=total_countries) }}">
 <style>
   :root {
     --dir-green:      #15803D;
@@ -305,7 +299,7 @@
 <main class="container-page">
   <div class="dir-hero">
     <h1>{{ t.dir_heading }}</h1>
-    <p>{% if lang == 'de' %}Über {{ total_suppliers }}+ Anbieter aus {{ total_countries }} Ländern. Hersteller, Baufirmen und Spezialisten für dein Projekt.{% else %}Browse {{ total_suppliers }}+ suppliers across {{ total_countries }} countries. Find manufacturers, builders, and specialists for your project.{% endif %}</p>
+    <p>{{ t.dir_subheading | tformat(n=total_suppliers, c=total_countries) }}</p>
     <div class="dir-stats">
       <span><strong>{{ total_suppliers }}</strong> {{ t.dir_stat_suppliers }}</span>
       <span><strong>{{ total_countries }}</strong> {{ t.dir_stat_countries }}</span>
diff --git a/padelnomics/src/padelnomics/directory/templates/partials/enquiry_result.html b/padelnomics/src/padelnomics/directory/templates/partials/enquiry_result.html
index f04a072..68ad0c8 100644
--- a/padelnomics/src/padelnomics/directory/templates/partials/enquiry_result.html
+++ b/padelnomics/src/padelnomics/directory/templates/partials/enquiry_result.html
@@ -4,9 +4,9 @@
   <p style="font-weight:700;color:#16A34A;margin-bottom:4px">{{ t.enquiry_success_title }}</p>
   <p style="font-size:0.8125rem;color:#166534">
     {% if supplier and supplier.contact_email %}
-    {% if lang == 'de' %}Deine Nachricht wurde an {{ supplier.name }} weitergeleitet. Der Anbieter meldet sich direkt bei dir.{% else %}We've forwarded your message to {{ supplier.name }}. They'll be in touch directly.{% endif %}
+    {{ t.enquiry_forwarded_msg | tformat(name=supplier.name) }}
     {% else %}
-    {% if lang == 'de' %}Deine Nachricht wurde empfangen. Das Team meldet sich in Kürze bei dir.{% else %}Your message has been received. The team will be in touch shortly.{% endif %}
+    {{ t.enquiry_received_msg }}
     {% endif %}
   </p>
 </div>
diff --git a/padelnomics/src/padelnomics/directory/templates/partials/results.html b/padelnomics/src/padelnomics/directory/templates/partials/results.html
index f183912..4192790 100644
--- a/padelnomics/src/padelnomics/directory/templates/partials/results.html
+++ b/padelnomics/src/padelnomics/directory/templates/partials/results.html
@@ -1,5 +1,5 @@
 <p style="font-size:0.8125rem;color:#64748B;margin-bottom:1rem">
-  {% if lang == 'de' %}{{ suppliers|length }} von {{ total }} Anbieter{% if total != 1 %}n{% endif %}{% else %}Showing {{ suppliers|length }} of {{ total }} supplier{{ 's' if total != 1 }}{% endif %}
+  {% if total != 1 %}{{ t.dir_results_count_plural | tformat(shown=suppliers|length, total=total) }}{% else %}{{ t.dir_results_count_singular | tformat(shown=suppliers|length, total=total) }}{% endif %}
   {% if page > 1 %} (page {{ page }}){% endif %}
 </p>
 
@@ -38,19 +38,19 @@
       <div class="ph-grid"></div>
       <div class="example-icon">
         <svg width="28" height="28" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="1.5"><rect x="3" y="3" width="18" height="18" rx="2"/><circle cx="8.5" cy="8.5" r="1.5"/><polyline points="21 15 16 10 5 21"/></svg>
-        <p>{% if lang == 'de' %}Dein Projektfoto{% else %}Your project photo{% endif %}</p>
+        <p>{{ t.dir_ex_photo }}</p>
       </div>
-      <div class="dir-card__featured" style="background:#3B82F6">{% if lang == 'de' %}Beispiel{% else %}Example{% endif %}</div>
-      <div class="dir-card__cat dir-card__cat--example">{% if lang == 'de' %}Deine Kategorie{% else %}Your Category{% endif %}</div>
+      <div class="dir-card__featured" style="background:#3B82F6">{{ t.dir_ex_badge }}</div>
+      <div class="dir-card__cat dir-card__cat--example">{{ t.dir_ex_category }}</div>
     </div>
     <div class="dir-card__body">
       <div class="dir-card__logo-wrap">
         <div class="dir-card__logo-ph">?</div>
       </div>
-      <h3 class="dir-card__name">{% if lang == 'de' %}Dein Unternehmen{% else %}Your Company{% endif %}</h3>
+      <h3 class="dir-card__name">{{ t.dir_ex_company }}</h3>
       <p class="dir-card__loc">
         <svg width="11" height="11" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><path d="M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0118 0z"/><circle cx="12" cy="10" r="3"/></svg>
-        {% if lang == 'de' %}Deine Stadt, Land{% else %}Your City, Country{% endif %}
+        {{ t.dir_ex_location }}
       </p>
       <div class="dir-card__stats">
         <span class="dir-card__stat dir-card__stat--verified">
@@ -59,10 +59,10 @@
         </span>
         <span class="dir-card__stat">12 projects · 8 yrs</span>
       </div>
-      <p class="dir-card__desc">{% if lang == 'de' %}Verifizierte Einträge enthalten Titelfoto, Projektstatistiken und einen direkten Anfragebutton — sie erscheinen über nicht verifizierten Anbietern in den Suchergebnissen.{% else %}Verified listings include cover photo, project stats, and a direct quote button — placed above unverified suppliers in search results.{% endif %}</p>
+      <p class="dir-card__desc">{{ t.dir_ex_desc }}</p>
       <div class="dir-card__foot">
         <span></span>
-        <span class="dir-card__action dir-card__action--example">{% if lang == 'de' %}Eintrag erstellen →{% else %}Get listed →{% endif %}</span>
+        <span class="dir-card__action dir-card__action--example">{{ t.dir_ex_cta }}</span>
       </div>
     </div>
   </a>
diff --git a/padelnomics/src/padelnomics/directory/templates/supplier_detail.html b/padelnomics/src/padelnomics/directory/templates/supplier_detail.html
index 02178d8..a7f80ab 100644
--- a/padelnomics/src/padelnomics/directory/templates/supplier_detail.html
+++ b/padelnomics/src/padelnomics/directory/templates/supplier_detail.html
@@ -1,5 +1,5 @@
 {% extends "base.html" %}
-{% block title %}{% if lang == 'de' %}{{ supplier.name }} - Anbieterverzeichnis - {{ config.APP_NAME }}{% else %}{{ supplier.name }} - Supplier Directory - {{ config.APP_NAME }}{% endif %}{% endblock %}
+{% block title %}{{ supplier.name }} - {{ t.dir_page_title }} - {{ config.APP_NAME }}{% endblock %}
 
 {% block head %}
 {% set _sup_country = country_labels.get(supplier.country_code, supplier.country_code) %}
@@ -361,7 +361,7 @@
           <div class="sp-enquiry-field">
             <label class="sp-enquiry-label">{{ t.sp_enquiry_message }} <span style="color:#EF4444">*</span></label>
             <textarea name="message" class="sp-enquiry-input sp-enquiry-textarea" required
-                      placeholder="{% if lang == 'de' %}Erzähl {{ supplier.name }} von Deinem Projekt…{% else %}Tell {{ supplier.name }} about your project…{% endif %}"></textarea>
+                      placeholder="{{ t.sp_enquiry_placeholder | tformat(name=supplier.name) }}"></textarea>
           </div>
           <button type="submit" class="sp-enquiry-submit">{{ t.sp_enquiry_submit }}</button>
         </form>
@@ -461,10 +461,10 @@
   <div class="sp-cta-strip">
     <div class="sp-cta-strip__text">
       <h3>{{ t.sp_cta_basic_h3 }}</h3>
-      <p>{% if lang == 'de' %}Upgrade auf Growth, um in unserer Anbieter-Vermittlung zu erscheinen und qualifizierte Projekt-Leads zu erhalten.{% else %}Upgrade to Growth to appear in our supplier matching and receive qualified project leads.{% endif %}</p>
+      <p>{{ t.sp_cta_basic_desc }}</p>
     </div>
     <a href="{{ url_for('suppliers.signup') }}" class="sp-cta-strip__btn">
-      {% if lang == 'de' %}Auf Growth upgraden &rarr;{% else %}Upgrade to Growth &rarr;{% endif %}
+      {{ t.sp_cta_basic_btn }}
     </a>
   </div>
   {% elif supplier.tier == 'growth' %}
@@ -500,7 +500,7 @@
         <div class="sp-locked-popover" id="locked-popover" role="tooltip">
           <p class="sp-locked-popover__title">{{ t.sp_locked_popover_title }}</p>
           <p class="sp-locked-popover__body">
-            {% if lang == 'de' %}Dieser Anbieter hat seinen Eintrag noch nicht verifiziert. Nutze unseren Angebotsassistenten und wir vermitteln dich mit verifizierten Anbietern in Deiner Region.{% else %}This supplier hasn't verified their listing yet. Use our quote wizard and we'll match you with verified suppliers in your region.{% endif %}
+            {{ t.sp_locked_popover_desc }}
           </p>
           <a href="{{ url_for('leads.quote_request', country=supplier.country_code) }}"
              class="sp-locked-popover__link">{{ t.sp_locked_popover_link }}</a>
@@ -514,7 +514,7 @@
     <div class="sp-cta-strip">
       <div class="sp-cta-strip__text">
         <h3>{{ t.sp_cta_claim_h3 }}</h3>
-        <p>{% if lang == 'de' %}Beanspruche und verifiziere diesen Eintrag, um Projektanfragen von Padel-Entwicklern zu erhalten.{% else %}Claim and verify this listing to start receiving project enquiries from padel developers.{% endif %}</p>
+        <p>{{ t.sp_cta_claim_desc }}</p>
       </div>
       <a href="{{ url_for('suppliers.claim', slug=supplier.slug) }}" class="sp-cta-strip__btn sp-cta-strip__btn--green">
         {{ t.sp_cta_claim_btn }}
diff --git a/padelnomics/src/padelnomics/locales/de.json b/padelnomics/src/padelnomics/locales/de.json
index 8235d82..ace243e 100644
--- a/padelnomics/src/padelnomics/locales/de.json
+++ b/padelnomics/src/padelnomics/locales/de.json
@@ -259,6 +259,9 @@
   "scenario_updated": "Aktualisiert",
   "scenario_created": "Erstellt",
   "dir_heading": "Padelplatz-Hersteller, Platzbauer & Anbieter",
+  "dir_page_title": "Padel-Platz Anbieterverzeichnis",
+  "dir_page_meta_desc": "Über {count}+ Anbieter aus {countries} Ländern. Hersteller, Baufirmen, Kunstrasenproduzenten, Beleuchtung und Software. Den richtigen Partner für dein Projekt finden.",
+  "dir_page_og_desc": "Über {count}+ Anbieter aus {countries} Ländern. Hersteller, Baufirmen, Kunstrasenproduzenten, Beleuchtung und Software.",
   "dir_subheading": "Über {n} Anbieter aus {c} Ländern. Hersteller, Platzbauer und schlüsselfertige Lösungen für Deinen Padelplatz.",
   "dir_stat_suppliers": "Anbieter",
   "dir_stat_countries": "Länder",
@@ -281,6 +284,15 @@
   "dir_empty_heading": "Keine Anbieter gefunden",
   "dir_empty_sub": "Passe Deine Suche oder Filter an.",
   "dir_empty_clear": "Alle Filter zurücksetzen",
+  "dir_results_count_singular": "{shown} von {total} Anbieter",
+  "dir_results_count_plural": "{shown} von {total} Anbietern",
+  "dir_ex_photo": "Dein Projektfoto",
+  "dir_ex_badge": "Beispiel",
+  "dir_ex_category": "Deine Kategorie",
+  "dir_ex_company": "Dein Unternehmen",
+  "dir_ex_location": "Deine Stadt, Land",
+  "dir_ex_desc": "Verifizierte Einträge enthalten Titelfoto, Projektstatistiken und einen direkten Anfragebutton — sie erscheinen über nicht verifizierten Anbietern in den Suchergebnissen.",
+  "dir_ex_cta": "Eintrag erstellen →",
   "dir_cat_manufacturer": "Hersteller",
   "dir_cat_turnkey": "Generalunternehmer",
   "dir_cat_consultant": "Berater",
@@ -352,8 +364,15 @@
   "sp_locked_popover_title": "Direkte Anfragen nicht verfügbar",
   "sp_locked_popover_link": "Angebotsassistent nutzen →",
   "sp_locked_popover_dismiss": "Schließen",
+  "sp_enquiry_placeholder": "Erzähl {name} von Deinem Projekt…",
+  "sp_cta_basic_desc": "Upgrade auf Growth, um in unserer Anbieter-Vermittlung zu erscheinen und qualifizierte Projekt-Leads zu erhalten.",
+  "sp_cta_basic_btn": "Auf Growth upgraden →",
+  "sp_locked_popover_desc": "Dieser Anbieter hat seinen Eintrag noch nicht verifiziert. Nutze unseren Angebotsassistenten und wir vermitteln dich mit verifizierten Anbietern in Deiner Region.",
+  "sp_cta_claim_desc": "Beanspruche und verifiziere diesen Eintrag, um Projektanfragen von Padel-Entwicklern zu erhalten.",
   "enquiry_success_title": "Anfrage gesendet!",
   "enquiry_error_title": "Bitte korrigiere Folgendes:",
+  "enquiry_forwarded_msg": "Deine Nachricht wurde an {name} weitergeleitet. Der Anbieter meldet sich direkt bei dir.",
+  "enquiry_received_msg": "Deine Nachricht wurde empfangen. Das Team meldet sich in Kürze bei dir.",
   "q_btn_next": "Weiter →",
   "q_btn_back": "← Zurück",
   "q_btn_submit": "Absenden & Angebote erhalten →",
diff --git a/padelnomics/src/padelnomics/locales/en.json b/padelnomics/src/padelnomics/locales/en.json
index 5488cd3..9fb492c 100644
--- a/padelnomics/src/padelnomics/locales/en.json
+++ b/padelnomics/src/padelnomics/locales/en.json
@@ -259,6 +259,9 @@
   "scenario_updated": "Updated",
   "scenario_created": "Created",
   "dir_heading": "Padel Court Supplier Directory",
+  "dir_page_title": "Padel Court Supplier Directory",
+  "dir_page_meta_desc": "Browse {count}+ padel court suppliers across {countries} countries. Manufacturers, builders, turf, lighting, and software. Find the right partner for your project.",
+  "dir_page_og_desc": "Browse {count}+ padel court suppliers across {countries} countries. Manufacturers, builders, turf, lighting, and software.",
   "dir_subheading": "Browse {n}+ suppliers across {c} countries. Find manufacturers, builders, and specialists for your project.",
   "dir_stat_suppliers": "suppliers",
   "dir_stat_countries": "countries",
@@ -281,6 +284,15 @@
   "dir_empty_heading": "No suppliers found",
   "dir_empty_sub": "Try adjusting your search or filters.",
   "dir_empty_clear": "Clear all filters",
+  "dir_results_count_singular": "Showing {shown} of {total} supplier",
+  "dir_results_count_plural": "Showing {shown} of {total} suppliers",
+  "dir_ex_photo": "Your project photo",
+  "dir_ex_badge": "Example",
+  "dir_ex_category": "Your Category",
+  "dir_ex_company": "Your Company",
+  "dir_ex_location": "Your City, Country",
+  "dir_ex_desc": "Verified listings include cover photo, project stats, and a direct quote button — placed above unverified suppliers in search results.",
+  "dir_ex_cta": "Get listed →",
   "dir_cat_manufacturer": "Manufacturer",
   "dir_cat_turnkey": "Turnkey Provider",
   "dir_cat_consultant": "Consultant",
@@ -352,8 +364,15 @@
   "sp_locked_popover_title": "Direct quotes unavailable",
   "sp_locked_popover_link": "Use Quote Wizard →",
   "sp_locked_popover_dismiss": "Dismiss",
+  "sp_enquiry_placeholder": "Tell {name} about your project…",
+  "sp_cta_basic_desc": "Upgrade to Growth to appear in our supplier matching and receive qualified project leads.",
+  "sp_cta_basic_btn": "Upgrade to Growth →",
+  "sp_locked_popover_desc": "This supplier hasn't verified their listing yet. Use our quote wizard and we'll match you with verified suppliers in your region.",
+  "sp_cta_claim_desc": "Claim and verify this listing to start receiving project enquiries from padel developers.",
   "enquiry_success_title": "Enquiry sent!",
   "enquiry_error_title": "Please fix the following:",
+  "enquiry_forwarded_msg": "We've forwarded your message to {name}. They'll be in touch directly.",
+  "enquiry_received_msg": "Your message has been received. The team will be in touch shortly.",
   "q_btn_next": "Next →",
   "q_btn_back": "← Back",
   "q_btn_submit": "Submit & Get Quotes →",