# Reddit Posting Plan — Launch Sequence

> Day-by-day posting schedule. One post per day, engage for 24 hours after each.
> Created: 2026-03-04. See `docs/reddit-communities.md` for full subreddit research.

---

## Posting Sequence

| Day | Subreddit | Post Title | Angle | UTM |
|-----|-----------|-----------|-------|-----|
| 1 | r/padel | "I built a free padel court ROI calculator — feedback welcome" | Free tool, genuinely helpful | `utm_content=r_padel` |
| 2 | r/sweatystartup | "25K venues analyzed — which cities are undersupplied for padel" | Unit economics, brick-and-mortar opportunity | `utm_content=r_sweatystartup` |
| 3 | r/entrepreneur | "I'm building the 'Bloomberg for padel' — tracking 10,127 facilities across 17 countries" | Indie builder story with real data | `utm_content=r_entrepreneur` |
| 4 | r/tennis | "Data on padel facility economics — useful for tennis clubs considering adding courts" | Tennis club conversion data | `utm_content=r_tennis` |
| 5 | r/smallbusiness | "Free business planning tool for anyone looking at opening a sports facility" | Practical tool for real decisions | `utm_content=r_smallbusiness` |
| 7 | r/pickleball | "Padel vs pickleball facility economics — a data comparison" | Comparative, respectful of pickleball | `utm_content=r_pickleball` |
| 10 | r/CommercialRealEstate | "Sports venue site selection — data on underserved markets" | Alternative CRE asset class | `utm_content=r_cre` |

Day 6 and days 8-9 are rest days for engaging with comments on previous posts.

---

## Full UTM Format

Every Reddit link follows this exact format:

```
https://padelnomics.io/<path>?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=<value>
```

| Subreddit | utm_content value |
|-----------|-------------------|
| r/padel | `r_padel` |
| r/sweatystartup | `r_sweatystartup` |
| r/entrepreneur | `r_entrepreneur` |
| r/tennis | `r_tennis` |
| r/smallbusiness | `r_smallbusiness` |
| r/pickleball | `r_pickleball` |
| r/CommercialRealEstate | `r_cre` |

---

## Post Content

Full post text is in `docs/social-posts.md`. Before posting, replace `[LINK]` placeholders with the correct UTM-tagged URL:

| Post | Link to |
|------|---------|
| r/padel | `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_padel` |
| r/sweatystartup | `https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_sweatystartup` |
| r/entrepreneur | `https://padelnomics.io/en/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_entrepreneur` |
| r/tennis | `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_tennis` |
| r/smallbusiness | `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_smallbusiness` |
| r/pickleball | `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_pickleball` |
| r/CommercialRealEstate | `https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_cre` |

---

## Rules

1. **One link per post, at the end.** Never in the title.
2. **Engage with every comment for 24 hours** after posting.
3. **No cross-posting.** Each post is written uniquely for its subreddit's culture.
4. **If a post gets removed, don't repost.** Move to the next subreddit.
5. **Read subreddit rules before posting.** Check for self-promotion policies, flair requirements, minimum karma.
6. **Comment on 2-3 existing threads** in a subreddit before making your own post (builds credibility).
7. **Never mention other posts.** Each community should feel like they're getting a unique share.

---

## Engagement Playbook

### When you get comments:

- **"How accurate is this?"** — Share methodology: real market data from OpenStreetMap, Playtomic, Eurostat. Not generic assumptions.
- **"What about [city]?"** — Run the planner for their city, share the numbers. This is high-value personalized engagement.
- **"I'm actually looking at opening a facility"** — Offer to walk through the planner with them. Ask about their timeline, location, budget. This is a lead.
- **"This is just an ad"** — Don't get defensive. Say "Fair point — I built this and wanted feedback. The tool is free with no signup, so figured it might be useful here."
- **"What's your business model?"** — Be transparent: "Free calculator, paid market intelligence for serious investors, supplier directory for builders."

### When a post gets traction (50+ upvotes):

- Reply with additional data points to keep the thread alive
- Answer every question, even late ones
- Don't edit the original post to add more links

---

## Tracking

After each post, log:

| Field | Example |
|-------|---------|
| Date posted | 2026-03-04 |
| Subreddit | r/padel |
| Post URL | reddit.com/r/padel/... |
| Upvotes (24hr) | 15 |
| Comments (24hr) | 7 |
| UTM clicks (GA, 7d) | 42 |
| Planner starts (7d) | 12 |
| Emails captured (7d) | 3 |
| Removed? | No |

Review after Day 10. Double down on subreddits that drove clicks. Drop ones that didn't.