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Global Padel Report
2025 Release Dear community,
As a company immersed in building this industry from the ground up, w e can say this w ith full
conviction: the future of padel will be defined by the performance the current business, and
by the collective responsibility of every key stakeholder in this ecosystem.
Yes, the numbers are exciting. A 26% increase in club openings, 7,000 new courts built
The future is
w orldw ide, and record-breaking player retention. But w hat really matters now is not just w hat
w e build, but how w e build it together.
Because the truth is: w e are not just competing w ith other sports. We’ re competing w ith every
being shaped possible w ay people can spend their time and attention. In a w orld of overw helming
entertainment options and deep uncertainty, the relevance of padel w ill depend on our ability
to create not just courts, but compelling experiences, sustainable, inclusive, and digitally
now, and it's in
native.
This is a shared mission. Clubs are the frontlines, but federations, racket and apparel brands,
court manufacturers, digital platforms, and players themselves all carry part of the w eight. The
our hands transition from exclusive to accessible, from traditional to tech-enabled, is already underw ay.
We are no longer just grow ing, w e are professionalizing.
What lies ahead is an opportunity to position padel as a global sport of the future. One that
unites passion, innovation, and community. But seizing that opportunity means embracing a
higher standard, from operations to storytelling, from user experience to long-term vision.
At this stage, excellence is not optional. It's w hat w ill separate industries that thrive from those
that fade.
Let’s rise to that challenge, together.
With conviction and commitment,
Pablo Carro Antonio Robert Elena Martín
Co-Founder Managing Director Partner
Pablo Carro
Co-Founder PlaytomicGLOBAL PADEL REPORT 2025
Index 1 Introduction
2 Market Analysis
3 Club Economics
4 Professionalization and role of software
5 Olympic Track
6 Conclusions Introduction
Padel continues to drive increasing global
interest
18%
Base 100 Index – Relative weight of “padel” over Google searches
100
90
201624
80
70
60
50
The volume of “padel”
40 Google searches has
30 continued to rise, with a
significant increase since
20 2016, indicating a surge in
10 worldwide interest
0
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Source(s): Google Trends for keyword “padel” worldwide (as of May 2025, Strategy& analysisIntroduction
As more regions embrace padel, the sport gains
momentum Top emerging padel search countries ⁽ ¹⁾
#1 Lithuania
#2 Tunisia
#3 Croatia
#4 United Kingdom
#5 Colombia
#6 Morocco
#7 Ireland
#8 Switzerland
#9 Mexico
Interest based on searches from:
#10 Serbia
#11 Austria
Very strong interest in Google searches #12 Venezuela
Strong interest in Google searches #13 Malaysia
Moderate interest in Google searches #14 Germany
New countries
Weak interest in Google searches #15 Indonesia
Note(s): 1) Ranked by interest growth 23' vs 24'), weighted by each country’s share of global search volume, excluding leading countries.
Source(s): Google Trends for keyword “padel” worldwide (as of May 2025, Strategy& analysisCHAPTER 1
Market
Analysis
Padel’s global expansion remains
strong and sustained. In 2024, 3,282
new clubs were opened, averaging
nearly 9 per day, representing a 26%
increase from the previous year 7 per
day in 2023.
Over 7k new courts were built, bringing
the global total to 50,017 courts, above
forecast. Growth has now stabilized
along a pre-COVID trajectory, with
regional dynamics evolving.
While growth rates vary across
countries, padel is now growing both
faster and more sustainably.Market Analysis
Club openings increased by 26% in 2024
Number of clubs built yearly 15,933
+26% club openings In 2024, 3,282 new clubs were added, translating to
12,651 nearly 9 clubs opening every single day, reinforcing
the sport’s momentum and global adoption
3,282 new clubs
9,994
Building on strong growth in 2023, new padel club
9 clubs/day 8,001 openings in 2024 have increased by 26% year-over-
year, a clear indication that padel is far from
5,895 saturation
4,927
3,956
3,317
2,811
2016 2017 2018 2019 2020 2021 2022 2023 2024
Source(s): Court manufacturers, Strategy& analysisMarket Analysis
More than 7,000 new courts were built globally
+7,187
Number of courts installed yearly
50,436 50,416
The number of courts has multiplied fivefold since 2016 and is expected 43,249 +17%
to continue growing at a rate of 17% over the coming years, with new 37,432 +16%
markets emerging.
29,232
20,188
16,638
13,678
11,774
10,096
2016 2017 2018 2019 2020 2021 2022 2023 Total 2024 Forecast 2024
The 2024 forecast has been surpassed, with the number of courts reaching 50k,
a 17% increase compared to 2023 and consistent with the previous year’s growth rate (16% in the 2022-23 period)
Source(s): Court manufacturers, Padel lands, Strategy& analysisMarket Analysis
New regions are gaining relevance while in
developing ones, growth is picking up
New courts built in 2024 by country
While Asia is still emerging, it
presents a major long-term
Demand is high, driven by clubs opportunity for the sport 7,187
offering additional services and
522
high occupancy rates 270
Padel is gaining significant
traction, especially in the
873
southern regions
1,148
365
431 Latin America’s padel
548 expansion is driven by
329 Mexico, new markets like
352
Brazil are emerging slowly
1,272 Padel is growing steadily, Slowing growth potentially
1,077 with major expansion driven by increased competition
expected around 2027 from other alternatives
Iberia France USA UK Benelux DACH Italy Rest of Latam Asia Middle East Total 2024
Europe and Africa
Source(s): Court manufacturers, Padel lands, Strategy& analysisMarket Analysis
Increase in popularity has been accompanied by
an increase in gross monetary value GMV
Gross Monetary value evolution €k per court and month]
2023-24 saw the UK The undisputed GMV
+74% rise to the top of the leader for 2023-24 was
2023 2024 GMV per court, after a Indonesia, reaching over
9.7 74% increase €6k after a 173% increase
GMV has risen by double digits across all European countries, +173%
with Germany standing out with a 48% increase
+40%
6.3
+12% 5.6 5.4
+48%
+11% 4.2
4.0 3.8 3.8
3.1
2.7 2.8
+16% 2.3
1.1 1.2
Spain Germany Italy Benelux UK USA Indonesia
Source(s): Court manufacturers, Playtomic internal analysis, Strategy& analysisMarket Analysis
Padel growth rates vary across countries
Growth stage by country
This reflects the general growth curve of padel across countries, typically starting
gradually and accelerating over time, but the pace and steepness can vary
significantly depending on local investment, infrastructure, and legal restrictions.
Varying
Projected growth for the US is expected to be more exponential, while steepness*
countries such as the UK are projected to see a more gradual trend.
Beginning Growth Consolidation Maturity
Source(s): News Reports, Strategy& analysis Market Analysis
Padel is now growing faster and more
sustainably, with stronger foundations in place
Number of courts
Today, it is expanding more rapidly, helped by USA
technology, often establishing solid foundations within
56 years, while following a more sustainable path,
Germany
learning from rapid-boom cases like Sweden.
France
Padel’s growth used to take longer to gain
traction in new countries, as seen in Spain’s
early development
Spain
1974 2015 2020 2025 2030 2035
Source(s): Court manufacturers, Strategy& analysis Market Analysis
Rising hubs across Europe, US, APAC and Latin
America drive dynamic growth
USA Latin America: Europe: Middle East: APAC and Africa:
• Growth remains scattered, with • Argentina stands out as a • Italy faces a slowdown in growth, • Qatar: Government • Early-stage growth in countries
hotspots like Miami and Texas traditional, active padel market likely due to tennis popularity like Indonesia and Thailand
restrictions for new club
• Faster expansion expected in • Countries like Mexico are openings
2026, with real acceleration • France continues to grow , • Australia faces slower
growing steadily, Brazil is showing potential for
projected for 2027 emerging, with signs of • UAE consolidated markets, development due to bureaucracy
acceleration and competition from pickleball
digitalization with new openings
Number • The UK is becoming a solid restricted to large indoor
0.8k • While chains emerge in Mexico, • China remains focused primarily
of courts
market despite its struggles with clubs
multiclubs rise in Colombia
on manufacturing
bureaucracy
• Saudi Arabia: rapid growth
Number
44k encouraged by government • India is emerging, fueled by
of courts tournaments
support
Number
1.6k • South Africa is the biggest
of courts
market in Africa, with no legal
barriers and strong consolidation
Number
2.7k
of courts
Source(s): Court manufacturers, Playtomic, Strategy& analysis Market Analysis
US padel is concentrated in a handful of locations
Small but emerging padel scene in larger cities in the US market dynamics and trends
north with a few larger clubs in NYC, a handful in
Boston and Chicago
Padel clubs located 1–2 miles apart, show alarming performance differences, with
one outperforming its neighbor by 3–5x due to stronger digital infrastructure, better
site selection (e.g., safer neighborhoods), and skilled management.
Safety and zoning concerns influence lot Digitalization and club operations
selection
Crime rates and neighborhood perception Booking systems, customer experience
play a significant role in club success platforms are key competitive advantages
Emerging padel chains
Mostly in Southern California, with
some activity in San Francisco, while
activity in LA is limited but
experiencing a “back to front
growth”(1)
Miami is the US padel hub but padel
Led by Houston, future is expanding to the north of Florida, to
projects pending in Austin cities such as Fort Lauderdale
Note(s): 1) Padel in LA has been a big private court sport and is now beginning to be publicly available
Source(s): News Reports, Strategy& analysisMarket Analysis
Pickleball and padel: a healthy coexistence
“ Any racket sport, I think they all help each other out. I see the same w ith
92% pickleball players trying padel for the first time. The conversion in most cases is
one w ay, meaning people try padel and they just want to play padel; they don’ t
Retention rate for w ant to go back to tennis or pickleball. We have a 92% retention rate in terms of
padel after first try people w ho come to try this sport for a second time returning for a third time.”
- Santiago Gomez, CEO of Padel Haus
Pickleball, the American sport, is more widely known in
the US than padel, however, that is starting to change…In
30% addition, its smaller courts attract different player profiles
compared to padel
Of padel clubs have
pickleball courts
Padel requires strong cardiovascular endurance, agility, and strength to sustain
performance levels. While pickleball also demands good footwork and quick
reflexes, its smaller court and lighter ball require less physical exertion.
Source(s): News Reports, Strategy& analysis Market Analysis
Brazil grows while facing beach tennis
competition, and Colombia via multiclubs
Brazil Colombia
Bucaramanga
“The Brazil padel market is growing at a speed of 3 courts per day” – Región Costeña
President of the Brazilian Padel Federation 6 15
21 62
Cúcuta
Digitalization Argentina Perception
Medellin
4 12
Proximity to Argentina Padel is often seen as
Brazil has a high level 36 117 Bogotá
has influenced the an upscale sport due
of digitalization,
bookings, communities,
sport’s growth in to its strong 40 126
southern Brazil. But association with Spain
and communication for
cultural rivalry with and exclusive clubs.
Eje Cafetero Chía/Cajicá
both sports are mobile-
Argentina makes Beach tennis is
first
padel feel “foreign” viewed as accessible 12 33 13 36
Cost level Beach tennis Professionalization
Valle del Cauca
Villavicencio
21
Lower average ticket Transition from beach A lot of padel 21
for padel compared to tennis to padel is academies are 61
Europe, but there’s relatively easy due to emerging, mostly linked Ibagué 21
growing demand as similar skill sets. Beach to investments in the
more people want to tennis has an edge in professionalization of 9 Clubs
try the sport. affordability new generations
21 Courts
Source(s): News Reports, Strategy& analysis Market Analysis
In Mexico, padel is experiencing solid growth in
major cities and outside urban centers
Main trends of padel in Mexico
Mexico’s dynamics vary across cities, Monterrey showing a highly
developed market, while Mexico City presents growth opportunities due to
Appearance of Strong growth in a lower current club presence
new chains several cities - Comparatively high prices in relation to mature markets such as
New chains such as Golden There has been a significant
increase in the number of clubs
Italy or Spain : Some padel clubs operate with a 5-year lifespan but
Point and Spider have
emerged. However, most in major cities, which presents a manage to become profitable quickly
clubs remain independent, Main new challenge: speeding up the
occasionally opening a trends in adoption of padel by new - With many clubs and a mobile player base, clubs are forced to create
players and attracting more
second location Mexico coaches, as the lack of both engaging products during off-peak hours: open matches, rankings,
creates friction in the market Americanas
Geographical Diversification of Emerging padel chains
capillarity activities
Padel has reached cities The clubs are offering
with less than 200,000 activities related to padel
inhabitants, demonstrating as well as other sports with
its expansion beyond urban similar audiences, such as
centers Pilates or yoga, to attract
potential players
Source(s): News Reports, Strategy& analysisMarket Analysis
The Padel Riviera - France’s padel boom continues
Number
3.4k CAGR
CAGR22-25
22-25 31%
74% Fondness for racket sports (similarities with tennis)
of courts
Initially tennis clubs opened padel courts, transferable skills
Padel courts
Celebrity role models driving interest
Zidane and Tony Parker as examples of investors and players
Appearance of padel in Roland-Garros
Premier Padel Tour held at the tennis stadium, increasing visibility
Lack of Marketplace App
Limits accessibility and connections between players and clubs
The most dynamic region is the Southeast of France (Montpellier, Marseille, Affiliation requirement to play tournaments
French Riviera) followed by the Paris region and the Southwest (Bordeaux) Limits participation, discouraging newer, casual participants
Source(s): Court manufacturers, Playtomic, News Reports, Strategy& analysis Market Analysis
Padel has entered mainstream society in the UK
Number
0.8k
CAGR22-25
CAGR
CAGR22-25
22-25 50%
74% Padel in the UK is steadily growing, with regional chains expanding
of courts
into nationwide ones. In addition to celebrity money, brands like
Slazenger are increasingly engaging with the sport, either through
Padel is also beginning to emerge acquisitions or organic growth.
in Glasgow, which has grown
from 0 to 6 clubs in the past 6
months and is still underserved,
due to its population of 3.5 million “Slazenger to open its first UK padel club”
The Padel Paper, September 2024
Leeds “Slazenger are to open their first UK padel club in Leeds on 11 October with the wheels
already in motion on a further 11 locations. Slazenger Padel Clubs are backed by Frasers
Group, the UK’s largest retail group, which owns the likes of Sports Direct, House of Fraser,
Top 5 counties Manchester Everlast Gyms and Jack Wills.”.
#1 London
#2 Manchester Derby
“Britain now third biggest market in world”
#3 Bristol City AM, June 2025
“Britain is now one of the top three padel markets in the world by revenue, fuelled by new
#4 Leeds Bristol club openings and ever-increasing demand for court bookings. By games of padel played,
#5 Derby Britain ranks as the fifth biggest market in the world, while it has also been dubbed the
“most social” nation because it has the highest ratio of open matches to regular bookings
London worldwide”.
Source(s): Court manufacturers, Playtomic, News Reports, Strategy& analysis Market Analysis
Padel expands across APAC, led by Indonesia
1
Expat-Driven Growth
CHINA
JAPAN
Expats sparked early interest, with locals joining as
Mostly involved as a manufacturer federations and motivated by seeing international exhibition
INDIA
though a few clubs are located there matches develop
Taiwan
2
Hong Kong High real estate prices are driving clubs
to open outside the city Collaborative Spirit
THAILAND PHILIPPINES
Clubs often team up to grow the sport and reach wider
Largest growth is taking place in communities
Indonesia, Thailand and Singapore, with
3
local businesses beginning to expand to
Malaysia and the Philippines Payment Challenges
MALAYSIA Adapting to local payment systems is key to enabling smooth
bookings
4
INDONESIA
Multi-Site Club Development
Successful clubs often expand by replicating a proven model
Most are frequented by expats across new sites
and located in Bali, while
5
Jakarta has +50 clubs, High Demand for Bookings in Advance
underserving their 25M AUSTRALIA
inhabitants Courts fill quickly and months in advance due to strong
interest in academies and social play
Source(s): Playtomic, News Reports, Strategy& analysis Market Analysis
Major tournaments are driving court infrastructure
in India
In spite of higher infrastructure and attendant Celebrities with large follower bases, including Bollywood actors, cricket players and
tennis champions, as well as the organization of tournaments, including official ones by
costs, the sport is spreading from big cities to the FIP and amateur events, are playing a large role in promoting padel.
small towns, though significant growth is not
expected in the short term “India Padel Open: Spain dominate, win men’s and women’s pair titles”
Hindustan Times, November 2024
Padel is making waves, especially in corporate India and exclusive members-only clubs who
now have more options than golf for cardio and camaraderie. “Greater Noida: At the Bennett University, on the balmy Sunday evening, the men’s and
women’s pair from the tennis-mad nation walked away with titles as the first edition of FIP
Promotion India Padel Open drew to a close.”
Chandigarh UP-AND-COMING
Delhi
• House of Padel "Padel is growing quickly in India, and it is great to bring such High Ranking Padel
• REPPP players to our country. This should give a boost to all sports fans and Padel fans. With a
• Vasant Vihar Club 400 % growth of Padel courts in the country and the sport will continue to grow.“
• Panchshila Club
Mumbai Hyderabad - Mahesh Bhupati, Indian tennis champion
Hotspot for padel with 50-60 UP-AND-
courts in 2024 COMING Chennai
Even though only around 5% of India's population is considered affluent,
Padel Park is on track to
become the largest
country operator…
Bengaluru
60M meaning they have sufficient disposable income for premium leisure activities,
that still translates to over 60 million people – which is equivalent to the
entire population of countries like Italy or Spain, where padel is booming.
Source(s): News Reports, Strategy& analysisMarket Analysis
In the Middle East, the future of padel is indoors
Qatar United Arab Emirates Saudi Arabia
• High seasonality, with indoor clubs filling up while outdoor clubs lose momentum
• Service driven, with employees that work to drive up demand, low digital value
Commonalities • Local investors but high number of international players (expats)
• Competitive sports have little tradition, but padel is gaining traction thanks to its ease for newcomers and royal involvement
Almost none due to government Only very large clubs emerging, Only very large clubs emerging,
Club openings,
restrictions that attempt to limit highly consolidated government incentives for sports
consolidation
number of clubs based on users infrastructure
Mature market, clubs distinguish Very mature, consolidated market,
Maturity stage themselves through very high- small outdoor clubs closing down Golden years, high growth
quality services (e.g. Sports Dom) and very few new openings
Separate courts for women or Fewer and fewer separation by
Gender aspects Almost no gender separation
differing playing times gender
Women remain a minority, more female expats than local padel players
Source(s): Playtomic, News Reports, Strategy& analysisMarket Analysis
The sport is expected to continue growing at pre-
covid levels
Total number of courts by year, historical and forecasted Forecast
+17%
Limited access to other sports, an easy learning experience and compatibility with
social distancing led to interest in padel increasing significantly in pandemic times
and bottlenecks in padel court construction in 2020 led to rapid growth in 2021-22 +16%
81,555
+36%
70,274
59,524
+19% 50,436
43,249
37,432
29,232
16,638 20,188
10,096 11,774 13,678
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
After a significant acceleration during and following the pandemic, the rise of padel has stabilized,
returning to the pre-covid path with a similar growth rate, which padel is expected to maintain in the next years
Source(s): Court manufacturers, Padel lands, Strategy& analysisCHAPTER 2
Economics
Padel economics show a clear
evolution from beginner-focused
activities to competitive open play. In
early markets, bookings are
dominated by classes and social
events, helping players get started.
As participation grows, players
shift toward self-organized
matches, boosting bookings. This
trend reflects rising confidence and
skill levels.
Indoor and outdoor court balance
also affects pricing and availability,
with weather conditions influencing
court usage and overall revenue. Economics
Booking share shifts from social events and
classes to open matches over time
Classes and social events Open matches
Bookings by type
Social events such as ladies'
morning or americana plus
academies represent 70% of
74% open matches and
bookings
private reservations
Time since introduction of padel
Beginning Growth Consolidation Maturity
Exhibition matches Social events Advanced training
Regular play
Beginner classes Increased participation Social tournaments
Advanced competition
Celebrities Introductory leagues Open matches
National/international tournaments
Casual play Friendly competition Leisure leagues
Over time, various stages of growth often progress concurrently; for instance, reaching market maturity does not imply the discontinuation of beginner-level
offerings
Source(s): Strategy& analysisEconomics
Booking types vary by region, with open matches
usually favored by experienced players
Occupation by booking type %
Player and club bookings Academy
• Emerging markets (e.g., Indonesia) show higher booking
Open matches Leagues & tournaments
rates for single and course classes (academy), since
players are new to the game
8% 15% 12% • As players improve their skills, they begin to lose interest
25% 13% 25% in classes and start booking more direct matches
10% reservations, so that their level increases and is more
accurately reflected
7% 11%
• Once a country reaches full maturity (as in the case of
Spain), experienced players tend to continue playing
93% through private bookings, while newcomers typically
88%
82% 80% enter the sport by enrolling in classes
74%
67% 63%
• Social factors have a significant impact on the appeal of
open matches, as reduced safety undermines users’
trust in playing with strangers. This issue particularly
aDects open matches in South Africa and Mexico
Indonesia Germany UK France Spain South Africa Mexico
Source(s): Playtomic, Strategy& analysisEconomics
Open matches are the most profitable booking,
though only popular in mature markets Since leagues & tournaments
include recurring games, they
Booking types a % of gross value are more expensive
Player and club bookings Academy Price per hour by booking type €/h Average ticket1 €
Open matches Leagues & tournaments
5% Player and Open
8% 10% 6% Country Academy Leagues Tournaments
8% 15% club bookings matches
11% 25%
17% 10% Indonesia 33 € 33 € 54 € N/A 51 €
11% Germany 43 € 48 € 44 € 50 € 71 €
49%
UK 52 € 65 € 75 € 125 € 70 €
90%
South Africa 23 € 30 € 22 € 47 € 68 €
85%
81%
9% 74%
72% Mexico 34 € 49 € 24 € 27 € 64 €
63%
France 29 € 32 € 30 € N/A 25 €
34%
Spain 24 € 27 € 28 € 26 € 42 €
Indonesia Germany UK South Africa Mexico France Spain Avg. ticket 28 € 30 € 34 € 55 € 56 €
Note(s): 1) The average ticket is the average price per reservation and not per hour (a reservation may be for a period of time longer or shorter than an hour), though 6090 minutes matches are the norm
Source(s): Playtomic, Strategy& analysisEconomics
Indoor vs outdoor courts: prices and availability
Avg. ticket1 by court
Indoor courts 25 € 57 € 40 € 39 € 49 € 32 € 25 € 37 € 70 € 90 €
Outdoor courts 23 € 48 € 36 € 29 € 37 € 24 € 22 € 33 € 53 € 60 €
Indoor courts Outdoor courts
South Africa has recently experienced booking challenges due to frequent rainfall and a
high proportion of outdoor courts, vulnerable to weather disruptions
21%
35% 36%
48% 44%
58% 55% 58% 56% 63%
79%
65% 64%
52% 56%
42% 45% 42% 44% 37%
South Africa UK Netherlands Mexico Italy France Spain Belgium Australia USA
Achieving higher occupancy levels depends heavily on accurately balancing indoor and outdoor court availability,
taking into account price sensitivity and weather patterns to optimize both accessibility and revenue
Note(s): 1) The average ticket is the average price per reservation and not per hour (a reservation may be for a period of time longer or shorter than an hour), though 6090 minutes matches are the norm
Source(s): Playtomic, Strategy& analysisCHAPTER 3
Professionalization &
role of software
Padel’s business model has evolved
from exclusive, membership-only
clubs to a more inclusive, pay-to-
play ecosystem, driven by urban
demand, regulatory adaptation, and
commercial potential.
This shift has unlocked broader
access, replacing long-term fees
and entry barriers with flexible, app-
based bookings. As a result,
participation has surged.
Digital platforms now play a central
role, enhancing user experience,
enabling data-driven coaching, and
fostering community growth. Professionalization and Role of Software
Padel has evolved from a membership-only to a
pay-to-play model…
The sport breaks out of
private clubs and becomes
accessible to the wider
public through commercial
“pay-to-play” venues, Shift to Indoor Facilities
especially in urban areas
Governments and local
Growth
administrations begin to
A surge in popularity leads recognize padel’s growth
many clubs to convert and adjust licensing, zoning, Rise of Pay-to-Play Model
Padel enters countries
through exclusive country underused tennis/soccer and funding accordingly,
clubs, often tied to private courts into padel courts, a making expansion faster
membership culture (e.g., more space-efficient, low-
barrier move
Puerta de Hierro in Spain)
To increase year-round
Regulatory Adaptation revenue and mitigate
weather, indoor padel
Membership-only clubs Court Conversions becomes the dominant
format in countries like the
UK and northern Italy
Time
Source(s): News Reports, Strategy& analysisProfessionalization and Role of Software
…with different access and experience types
Membership model Pay-to-play model
Requisites: Usually require recommendations for Requisites: Open access
entry, family tradition of belonging to the club or Fees: : Pay per use; rates vary based on location,
someone leaving to take their place time slot, and court type
Fees: One time entry down payment and No long-term commitment required
recurring monthly membership fee
Prices often reflect local real estate value,
Real Club Puerta de Hierro Hurlingham Club premium areas may charge significantly more
Entry down payment: €300k Entry down payment: £400k More digitalized: booking and payments are
Trimester quota: €333 Trimester quota: £1,400 typically done through apps or online platforms
Optional add-ons: Equipment rental, coaching,
Use of the courts: included at no extra charge, lighting (for evening play), recording of match
though no-shows may incur a penalty highlights etc.
System is generally less digitalizedProfessionalization and Role of Software
Digitalization, advantages for padel development
Increased Accessibility and Participation
Lower barriers for new players lead to regular play,
encouraging skill development
Data and Analytics for Clubs and Coaches
Professional infrastructure and personalized experiences
improve, making clubs and coaching more viable and scalable
Community Building and Competitive Ecosystem
Creates a sustainable ecosystem that mirrors more mature
sports.
Professional Pathways and Talent Identification
Creates a bridge between recreational and professional play,
increasing career opportunities in padel
Source(s): News Reports, Strategy& analysisCHAPTER 4
Olympic Path
While padel is aligning well with
Olympic values, such as gender
equality, ethical standards, and
growing international reach, its path
to inclusion is hindered by the fact
that only Spain and Argentina
currently play the sport at a truly
elite level.
Nonetheless, the FIP’s The
International Padel Federation) active
efforts to globalize padel through
youth programs, partnerships, and
expanded tournaments show strong
intent to close this competitive gap.
Olympic inclusion would bring
major benefits, including increased
funding, visibility, and athlete
support. Olympic Track
Requisites to be an Olympic sport
Compliance Global Reach Well Established Rules Ethical considerations Approval time frame
-Olympic Charter Practised by The sport must have standard Related to the ethics of the A new sport needs to be
-World Anti-Doping programme rules that are applied Olympics, promoting peace, approved 7 years prior to the
Countries and
-Olympic Movement Code on the 60 3 continents
internationally at all respect and fairness for all Olympic Games it will be
Prevention of the Manipulation competition levels required to participants. It should not included in.
of Competition have a history in hosting promote any form of
competitions and events. discrimination or violence.
Chief Sport Officer of the Brisbane 2032 Organising Committee, Kit McConnell stated that,
“We had a very clear vision about the games being more youth, more urban, more women.”
Source(s): Olympic Charter, SportAccord, News Reports, Strategy& analysisOlympic Track
2025, a key year
for padel
“The IOC Executive Board, meeting today in Costa
Navarino, Greece, has decided that the initial sports
programme of the Olympic Games Brisbane 2032 will
be determined at an IOC Session in 2026.”
The Olympic Charter's Rule 45 states that the
Olympic Programme is decided by the IOC Session
"in principle seven years prior to the opening of the
concerned Olympic Games."
The one-year extension was agreed upon by the
IOC and the Brisbane 2032 Organising Committee.
Source(s): Olympic Charter, News Reports, Strategy& analysisOlympic Track
Where Padel stands on the Olympic track
87 2
National federations are currently Padel also has (1) well established rules that
affiliated with the FIP are applied internationally and a history of
tournaments, including Premier Padel and
Hexagon Cup and (2) promotes peace, respect
and fairness
5 3
Continents where padel is currently
Complies with (1) Olympic Charter, (2)
played, with the highest representation
World Anti-Doping Code, (3) Olympic
of players in Europe (59%)
Movement Code on the Prevention of
the Manipulation of Competition
40
Percent of padel players were Since January 2025, 16 National Federations have
female in 2024, reflecting the FIP's adhered to the FIP, reaching 87 federations.
Gender Equality Policy, further
reinforced by the IPF Code of Ethics
Source(s): Olympic Charter, Strategy& analysisOlympic Track
Olympic politics: additional factors
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Host Preferences Facility Legacy TV Appeal Next Generation Cultural diversity
In the new process of There is a very strong push As broadcasting rights Attracting young athletes Promoting global reach
selecting sports, the IOC to eliminate the need for represent the primary uninterested in traditional by including sports that
has given a lot of costly facilities that later revenue stream for the sports and ensuring long- engage underrepresented
flexibility to the local fall out of use, a strong Games, the IOC aims to align term relevance by regions, such as cricket
organising committee to criticism of the 2004 Athens with broadcasters’ and selecting sports that appeal that may spark interest in
make recommendations. Olympics. audience’s preferences. to next-gen viewers. South Asia.
Moreover, it is problematic for a sport to be played proficiently only in Spain and Argentina to become part of the Olympic
Games. Countries where the sport is still emerging struggle to compete with those where players have trained their entire lives.
Source(s): News Reports, Strategy& analysisOlympic Track
The FIP is highly involved in the Olympic goal
FIP Strategic Priorities 20252027: “FIP strengthens ties with Padel America “FIP looks to the future: President Carraro
and Padel Asia to drive globalisation of at the European Olympic Committees
“Increase the number of players and the countries padel and its Olympic pathway mission” (EOC) Assembly”
where padel is played in the world and in particular International Padel Cluster, April 2025 FIP News, March 2025
the number of national federations affiliated with the
FIP” “At the Qatar Major Premier Padel 2025, the
“President Carraro met with Bach, President
FIP and Padel America and Asia formalized
“Monitoring and supporting the growth of new of the IOC and Samaranch, candidate for the
their partnership, focusing on infrastructure,
upcoming presidency to reinforce a shared
generations is one of FIP's primary objectives on a youth development, and expanding into new
vision for padel’s continued global expansion
global level” markets.”
and prominence.”
“Giving more visibility to senior athletes as
custodians of great experience, technical skills
and values”
“IOC President Thomas Bach visits BNL
“Premier Padel, Hexagon Cup and FIP strike
Italy Major Premier Padel”
strategic partnership as padel targets
Padel FIP, June 2025
Which they plan to achieve through 5 programs: Olympic inclusion”
SportsPro, February 2025
1 Sports
Programme 2 Communication
and Digital plan
“Buenaventura, founder of the Hexagon Cup,
stated “Together, we have the goal of
“The International Padel Federation (FIP) and
Premier Padel were delighted to meet
5 Social globalising the sport and achieving its International Olympic Committee (IOC)
3 4
Development Sustainability Programme Olympic inclusion at the earliest President Thomas Bach at the BNL Italy Major
Programme Programme opportunity.”” Premier tournament today at the iconic Foro
Italico.”
Source(s): FIP, Strategy& analysis Olympic Track
Impact of becoming an Olympic sport
Olympic status offers institutional… … as well as commercial benefits
Regulations by the National Sports Comission The commercial New Olympians are Sport-related posts
Example of Spain appeal of the Games gaining massive show significant
is expanding. social media visibility. increases.
Top priority at National High-Performance Centers:
• Elite infrastructure, specialized coaching, and advanced
medical and scientific support
Benefits for athletes:
• Reserved educational spots and merit-based advantages in
public sector job access
• Tax exemptions, special Social Security agreements, grants
Preferential Access to funding for Olympic Sports
Annual ordinary subsidy Next Generation EU funds
allocated in 2025 Max per federation
60% 8M
New Social Media
75%
#Surfing posts after
by the CSD to all out of 6M for Uplift in sponsorship
60M sports federations, 500K technological followers for Brazilian surfer Gabriel Medina’s
revenue in the Paris
priority for Olympic upgrades skateboarder after performance in 2024
disciplines Olympics
Olympic performance Olympics
Source(s): News Reports, Strategy& analysisCHAPTER 5
Conclusions
Padel continues its global rise, with
strong growth in 2024 and projected
increases in court numbers in the
near future. Interest is spreading
fast, especially in the US, APAC,
and Latin America, with
digitalization emerging as a key
differentiator for club performance.
With 92% player retention and
increasing tournament activity, padel
is evolving into a sustainable sport
with strong Olympic ambitions for
the Brisbane 2032 games.Conclusions
Key takeaways
1 Club openings increased by 26%, with 7k new courts built globally in 2024, signaling sustained growth across
multiple regions
2 Even though growth rates vary by country, with some seeing gradual increases and others accelerating more
rapidly, padel is now growing at a faster and more sustainable pace
3 Growth has now stabilized along a pre-COVID trajectory, after reaching an all-time high, likely due to a
backlog of court installations postponed during the pandemic
4 Pickleball and padel are expected to coexist healthily, with 30% of padel clubs in the US also having
pickleball courts, and a 92% retention rate among first-time padel players
5 While classes and social events are the most common types of bookings in countries where padel is still
emerging, private reservations and open matches become predominant as players improve their skills
Source(s): Strategy& analysisConclusions
Key takeaways
6 Open matches allow clubs to charge higher ticket prices than classes, though player and club SaaS bookings
remain the main source of revenue due to their strong popularity
7 Achieving higher occupancy levels relies heavily on effectively balancing indoor and outdoor court availability,
taking into account price sensitivity and weather patterns to optimize accessibility and revenue
8 Padel has evolved from a membership-only model to a pay-to-play approach: a more digitalized way to
experience the sport that has accelerated its expansion and development through greater accessibility
9
2025 is a key year for padel’s Brisbane 2032 Olympic track, with the FIP highly involved advancing this goal.
However, it remains challenging for a sport played at a high level in just 2 countries to be added to the
Olympic programme.
10 Becoming an Olympic sport would bring benefits both institutionally (increased funding, grants and improved
training facilities) and commercially (greater sponsorship revenue and wider social media visibility)
Source(s): Strategy& analysis#FINDYOURPERFECTMATCH
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