5.1 KiB
5.1 KiB
Reddit Posting Plan — Launch Sequence
Day-by-day posting schedule. One post per day, engage for 24 hours after each. Created: 2026-03-04. See
docs/reddit-communities.mdfor full subreddit research.
Posting Sequence
| Day | Subreddit | Post Title | Angle | UTM |
|---|---|---|---|---|
| 1 | r/padel | "I built a free padel court ROI calculator — feedback welcome" | Free tool, genuinely helpful | utm_content=r_padel |
| 2 | r/sweatystartup | "25K venues analyzed — which cities are undersupplied for padel" | Unit economics, brick-and-mortar opportunity | utm_content=r_sweatystartup |
| 3 | r/entrepreneur | "I'm building the 'Bloomberg for padel' — tracking 10,127 facilities across 17 countries" | Indie builder story with real data | utm_content=r_entrepreneur |
| 4 | r/tennis | "Data on padel facility economics — useful for tennis clubs considering adding courts" | Tennis club conversion data | utm_content=r_tennis |
| 5 | r/smallbusiness | "Free business planning tool for anyone looking at opening a sports facility" | Practical tool for real decisions | utm_content=r_smallbusiness |
| 7 | r/pickleball | "Padel vs pickleball facility economics — a data comparison" | Comparative, respectful of pickleball | utm_content=r_pickleball |
| 10 | r/CommercialRealEstate | "Sports venue site selection — data on underserved markets" | Alternative CRE asset class | utm_content=r_cre |
Day 6 and days 8-9 are rest days for engaging with comments on previous posts.
Full UTM Format
Every Reddit link follows this exact format:
https://padelnomics.io/<path>?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=<value>
| Subreddit | utm_content value |
|---|---|
| r/padel | r_padel |
| r/sweatystartup | r_sweatystartup |
| r/entrepreneur | r_entrepreneur |
| r/tennis | r_tennis |
| r/smallbusiness | r_smallbusiness |
| r/pickleball | r_pickleball |
| r/CommercialRealEstate | r_cre |
Post Content
Full post text is in docs/social-posts.md. Before posting, replace [LINK] placeholders with the correct UTM-tagged URL:
| Post | Link to |
|---|---|
| r/padel | https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_padel |
| r/sweatystartup | https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_sweatystartup |
| r/entrepreneur | https://padelnomics.io/en/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_entrepreneur |
| r/tennis | https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_tennis |
| r/smallbusiness | https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_smallbusiness |
| r/pickleball | https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_pickleball |
| r/CommercialRealEstate | https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_cre |
Rules
- One link per post, at the end. Never in the title.
- Engage with every comment for 24 hours after posting.
- No cross-posting. Each post is written uniquely for its subreddit's culture.
- If a post gets removed, don't repost. Move to the next subreddit.
- Read subreddit rules before posting. Check for self-promotion policies, flair requirements, minimum karma.
- Comment on 2-3 existing threads in a subreddit before making your own post (builds credibility).
- Never mention other posts. Each community should feel like they're getting a unique share.
Engagement Playbook
When you get comments:
- "How accurate is this?" — Share methodology: real market data from OpenStreetMap, Playtomic, Eurostat. Not generic assumptions.
- "What about [city]?" — Run the planner for their city, share the numbers. This is high-value personalized engagement.
- "I'm actually looking at opening a facility" — Offer to walk through the planner with them. Ask about their timeline, location, budget. This is a lead.
- "This is just an ad" — Don't get defensive. Say "Fair point — I built this and wanted feedback. The tool is free with no signup, so figured it might be useful here."
- "What's your business model?" — Be transparent: "Free calculator, paid market intelligence for serious investors, supplier directory for builders."
When a post gets traction (50+ upvotes):
- Reply with additional data points to keep the thread alive
- Answer every question, even late ones
- Don't edit the original post to add more links
Tracking
After each post, log:
| Field | Example |
|---|---|
| Date posted | 2026-03-04 |
| Subreddit | r/padel |
| Post URL | reddit.com/r/padel/... |
| Upvotes (24hr) | 15 |
| Comments (24hr) | 7 |
| UTM clicks (GA, 7d) | 42 |
| Planner starts (7d) | 12 |
| Emails captured (7d) | 3 |
| Removed? | No |
Review after Day 10. Double down on subreddits that drove clicks. Drop ones that didn't.