padelnomics/docs/gtm-day-one.md

GTM — Day One Action Plan

Created: 2026-03-04. Do these in order. Total time: ~4–5 hours.

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Right Now (1–2 hours, highest leverage)

1. Submit sitemap to Google Search Console + Bing Webmaster Tools

You have 80 programmatic city articles sitting unindexed. Every day without indexing is wasted compound time.

• search.google.com/search-console → Add property → Submit sitemap
• bing.com/webmasters (Bing also feeds DuckDuckGo, Ecosia, Yahoo)
• Your SEO hub already supports both — just add the env vars

2. Publish SEO articles on prod

Run seed_content --generate from admin or CLI. Those 80 city pages (40 cities × EN+DE) are the primary organic traffic engine. Until they're live and crawlable, they generate zero value.

3. Index the planner in Google

Make sure /en/calculator and /de/rechner are in the sitemap and crawlable. This is the #1 free tool — the entire PLG funnel starts here. Check canonical tags and hreflang are correct.

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This Afternoon (2–3 hours, seed distribution)

4. First LinkedIn post

Data-driven insight from the pipeline. See docs/social-posts.md for the full post.

5. Post in Reddit communities

• r/padel: Free calculator angle — genuinely useful tool
• r/entrepreneur: Indie maker angle — "built this with real market data"
• r/smallbusiness: Business planning tool angle
• r/tennis: Cross-sport angle — tennis clubs adding padel courts

See docs/social-posts.md for all posts ready to copy-paste.

6. Share in 2–3 Facebook padel business groups

Same angle as Reddit — free tool, no hard sell. Search for:

• "Padel Business" groups
• "Padel Club Owners" groups
• "Padel Deutschland" / "Padel Germany" groups

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This Evening (1 hour, set up compounding assets)

7. Verify Resend production API key

Test a real magic link email. Until email works in prod, you can't capture traffic.

8. Wipe test suppliers

Delete the 5 example.com entries. Empty directory with "Be the first to list" > obviously fake data.

9. Request indexing for top 5 city pages

After GSC is set up, use "Request Indexing" manually for highest-value pages:

• /de/markets/berlin, /de/markets/muenchen, /de/markets/hamburg
• /en/markets/london, /en/markets/madrid

Google prioritizes manually requested URLs — can appear in search within days vs. weeks.

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What NOT to do today

• "State of Padel" report — multi-day effort
• Supplier outreach — site needs to be live + articles indexed first
• Copy/CRO optimization — premature, get traffic first
• Paid ads — excluded in channel strategy

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Expected outcome

If you do steps 1–9 today:

• 80 pages submitted for indexing (organic traffic starts in 1–3 weeks)
• 3–5 social posts seeding traffic immediately
• Planner discoverable and shareable
• Email capture working for when traffic arrives

Single highest-leverage action: publish the articles + submit the sitemap. Everything else is distribution on top of that foundation.