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chore: update CHANGELOG.md and PROJECT.md for CRO overhaul

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Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Deeman
2026-03-03 06:44:19 +01:00
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CHANGELOG.md
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@@ -6,6 +6,19 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.1.0/).
## [Unreleased]
### Changed
- **CRO overhaul — homepage and supplier landing pages** — rewrote all copy from feature-focused ("60+ variables", "6 analysis tabs") to outcome-focused JTBD framing ("Invest in Padel with Confidence, Not Guesswork"). Based on JTBD analysis: the visitor's job is confidence committing €200K+, not "plan faster."
- **Homepage hero**: new headline, description, and trust-building bullets (bank-ready metrics, real market data, free/no-signup)
- **Proof strip**: live stats bar below hero (business plans created, suppliers, countries, project volume)
- **"Sound familiar?" section**: replaces the 5-step journey timeline (3 items said "SOON") with 4 struggling-moment cards from JTBD research
- **Feature cards reframed as outcomes**: "60+ Variables" → "Know Your Numbers Inside Out", "6 Analysis Tabs" → "Bank-Ready from Day One", "Sensitivity Analysis" → "Stress-Test Before You Commit", etc.
- **"Why Padelnomics" comparison**: 3-column section (DIY Spreadsheet vs. Hired Consultant vs. Padelnomics) from JTBD Competitive Job Map
- **FAQ rewritten**: customer-first questions ("How much does it cost to open a padel facility?", "Will a bank accept this?") replace product-internal questions
- **Final CTA**: "Your Bank Meeting Is Coming. Be Ready." replaces generic "Start Planning Today"
- **Supplier page**: "Is this your sales team?" struggling-moments section, conditional stats display (hides zeros), data-backed proof points replacing anonymous testimonials, ROI math moved above pricing, tier-specific CTAs
- **Meta/SEO**: updated page title and description for search intent
- All changes in both EN and DE (native-quality German, generisches Maskulinum)
### Fixed
- **B2B article CTAs rewritten — all 12 now link to `/quote`** — zero articles previously linked to the quote lead-capture form. Each article's final section has been updated:
- `padel-halle-bauen-de` / `padel-hall-build-guide-en`: replaced broken "directory" section (no link) with a contextual light-blue quote CTA block

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PROJECT.md
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@@ -157,6 +157,7 @@
- [x] Padel racket SVG logo/favicon
- [x] Feedback widget (HTMX POST, rate-limited)
- [x] Interactive ROI calculator widget on landing page (JS sliders, no server call)
- [x] **CRO overhaul — homepage + supplier landing pages** — JTBD-driven copy rewrite (feature → outcome framing), proof strip, struggling-moments sections, "Why Padelnomics" comparison, rewritten FAQ, conditional supplier stats, data-backed proof points, tier-specific CTAs (EN + DE)
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