merge: bulk actions for articles and leads

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

CHANGELOG.md

@@ -6,6 +6,51 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.1.0/).
 
 ## [Unreleased]
 
+### Added
+- **Bulk actions for articles and leads** — checkbox selection + floating action bar on admin articles and leads pages (same pattern as suppliers). Articles: publish, unpublish, toggle noindex, rebuild, delete. Leads: set status, set heat. Re-renders results via HTMX after each action.
+- **Stripe payment provider** — second payment provider alongside Paddle, switchable via `PAYMENT_PROVIDER=stripe` env var. Existing Paddle subscribers keep working regardless of toggle — both webhook endpoints stay active.
+  - `billing/stripe.py`: full Stripe implementation (Checkout Sessions, Billing Portal, subscription cancel, webhook verification + parsing)
+  - `billing/paddle.py`: extracted Paddle-specific logic from routes.py into its own module
+  - `billing/routes.py`: provider-agnostic dispatch layer — checkout, manage, cancel routes call `_provider().xxx()`
+  - `_payment_js.html`: dual-path JS — conditionally loads Paddle.js SDK, universal `startCheckout()` handles both overlay (Paddle) and redirect (Stripe)
+  - `scripts/setup_stripe.py`: mirrors `setup_paddle.py` — creates 17 products + prices in Stripe, registers webhook endpoint
+  - Migration 0028: `payment_products` table generalizing `paddle_products` with `provider` column; existing Paddle rows copied
+  - `get_price_id()` / `get_all_price_ids()` replace `get_paddle_price()` for provider-agnostic lookups
+  - Stripe config vars: `STRIPE_SECRET_KEY`, `STRIPE_PUBLISHABLE_KEY`, `STRIPE_WEBHOOK_SECRET`
+  - Dashboard boost buttons converted from inline `Paddle.Checkout.open()` to server round-trip via `/billing/checkout/item` endpoint
+  - Stripe Tax add-on handles EU VAT (must be enabled in Stripe Dashboard)
+
+### Fixed
+- **City slug transliteration** — replaced broken inline `REGEXP_REPLACE(LOWER(...), '[^a-z0-9]+', '-')` with new `@slugify` SQLMesh macro that uses `STRIP_ACCENTS` + `ß→ss` pre-replacement. Fixes: `Düsseldorf` → `dusseldorf` (was `d-sseldorf`), `Überlingen` → `uberlingen` (was `-berlingen`). Applied to `dim_venues`, `dim_cities`, `dim_locations`. Python `slugify()` in `core.py` updated to match.
+- **B2B article market links** — added missing language prefix (`/markets/germany` → `/de/markets/germany` and `/en/markets/germany`). Without the prefix, Quart interpreted `markets` as a language code → 500 error.
+- **Country overview top-5 city list** — changed ranking from raw `market_score DESC` (which inflated tiny towns with high density scores) to `padel_venue_count DESC` for top cities and `population DESC` for top opportunity cities. Germany now shows Berlin, Hamburg, München instead of Überlingen, Schwaigern.
+
+### Changed
+- **CRO overhaul — homepage and supplier landing pages** — rewrote all copy from feature-focused ("60+ variables", "6 analysis tabs") to outcome-focused JTBD framing ("Invest in Padel with Confidence, Not Guesswork"). Based on JTBD analysis: the visitor's job is confidence committing €200K+, not "plan faster."
+  - **Homepage hero**: new headline, description, and trust-building bullets (bank-ready metrics, real market data, free/no-signup)
+  - **Proof strip**: live stats bar below hero (business plans created, suppliers, countries, project volume)
+  - **"Sound familiar?" section**: replaces the 5-step journey timeline (3 items said "SOON") with 4 struggling-moment cards from JTBD research
+  - **Feature cards reframed as outcomes**: "60+ Variables" → "Know Your Numbers Inside Out", "6 Analysis Tabs" → "Bank-Ready from Day One", "Sensitivity Analysis" → "Stress-Test Before You Commit", etc.
+  - **"Why Padelnomics" comparison**: 3-column section (DIY Spreadsheet vs. Hired Consultant vs. Padelnomics) from JTBD Competitive Job Map
+  - **FAQ rewritten**: customer-first questions ("How much does it cost to open a padel facility?", "Will a bank accept this?") replace product-internal questions
+  - **Final CTA**: "Your Bank Meeting Is Coming. Be Ready." replaces generic "Start Planning Today"
+  - **Supplier page**: "Is this your sales team?" struggling-moments section, conditional stats display (hides zeros), data-backed proof points replacing anonymous testimonials, ROI math moved above pricing, tier-specific CTAs
+  - **Meta/SEO**: updated page title and description for search intent
+  - All changes in both EN and DE (native-quality German, generisches Maskulinum)
+
+### Fixed
+- **B2B article CTAs rewritten — all 12 now link to `/quote`** — zero articles previously linked to the quote lead-capture form. Each article's final section has been updated:
+  - `padel-halle-bauen-de` / `padel-hall-build-guide-en`: replaced broken "directory" section (no link) with a contextual light-blue quote CTA block
+  - `padel-halle-kosten-de` / `padel-hall-cost-guide-en`: planner mention linked to `/de/planner` / `/en/planner`; quote CTA block appended
+  - `padel-halle-risiken-de` / `padel-hall-investment-risks-en`: planner sensitivity-tab mention linked; quote CTA block appended
+  - `padel-halle-finanzierung-de` / `padel-hall-financing-germany-en`: quote CTA block appended after scenario card embed
+  - `padel-standort-analyse-de` / `padel-hall-location-guide-en`: fixed broken `[→ Standortanalyse starten]` / `[→ Run a location analysis]` placeholders (no href) to `/de/planner` / `/en/planner`; quote CTA block appended
+  - `padel-business-plan-bank-de` / `padel-business-plan-bank-requirements-en`: fixed broken `[→ Businessplan erstellen]` / `[→ Generate your business plan]` placeholders to `/de/planner` / `/en/planner`; quote CTA block appended
+  - CTA copy is contextual per article (not identical boilerplate); uses the light-blue banner pattern (`.btn` class, `#EFF6FF` background) consistent with other generated articles
+
+
+- **Article editor preview now renders HTML correctly** — replaced the raw `{{ body_html }}` div (which Jinja2 auto-escaped to literal `<h1>...</h1>` text) with a sandboxed `<iframe srcdoc="...">` pattern. The route builds a full `preview_doc` HTML document embedding the public site stylesheet (`/static/css/output.css`) and wraps content in `<div class="article-body">`, so the preview is pixel-perfect against the live article. The `article_preview` POST endpoint uses the same pattern for HTMX live updates. Removed ~65 lines of redundant `.preview-body` custom CSS from the editor template.
+
 ### Changed
 - **Semantic compression pass** — applied Casey Muratori's compression workflow (write concrete → observe patterns → compress genuine repetitions) across all three packages. Net result: ~200 lines removed, codebase simpler.
   - **`count_where()` helper** (`web/core.py`): compresses the `fetch_one("SELECT COUNT(*) ...") + null-check` pattern. Applied across 30+ call sites in admin, suppliers, directory, dashboard, public, and planner routes. Dashboard stats function shrinks from 75 to 25 lines.

PROJECT.md

@@ -60,6 +60,7 @@
 - [x] Boost purchases (logo, highlight, verified, card color, sticky week/month)
 - [x] Credit pack purchases (25/50/100/250)
 - [x] Supplier subscription tiers (Basic free / Growth €199 / Pro €499, monthly + annual)
+- [x] **Stripe payment provider** — env-var toggle (`PAYMENT_PROVIDER=paddle|stripe`), Stripe Checkout Sessions + Billing Portal + webhook handling, `payment_products` table generalizes `paddle_products`, dual-path JS templates, `billing/paddle.py` + `billing/stripe.py` dispatch pattern, `setup_stripe.py` product creation script
 - [x] **Feature flags** (DB-backed, migration 0019) — `is_flag_enabled()` + `feature_gate()` decorator replace `WAITLIST_MODE`; 5 flags (markets, payments, planner_export, supplier_signup, lead_unlock); admin UI at `/admin/flags` with toggle
 - [x] **Pricing overhaul** — Basic free (no Paddle sub), card color €59, BP PDF €149; supplier page restructured value-first (why → guarantee → leads → social proof → pricing); all CTAs "Get Started Free"; static ROI line; credits-only callout
 - [x] **Lead-Back Guarantee** (migration 0020) — 1-click credit refund for non-responding leads (3–30 day window); `refund_lead_guarantee()` in credits.py; "Lead didn't respond" button on unlocked lead cards
@@ -157,6 +158,7 @@
 - [x] Padel racket SVG logo/favicon
 - [x] Feedback widget (HTMX POST, rate-limited)
 - [x] Interactive ROI calculator widget on landing page (JS sliders, no server call)
+- [x] **CRO overhaul — homepage + supplier landing pages** — JTBD-driven copy rewrite (feature → outcome framing), proof strip, struggling-moments sections, "Why Padelnomics" comparison, rewritten FAQ, conditional supplier stats, data-backed proof points, tier-specific CTAs (EN + DE)
 
 ---
 

data/content/articles/padel-business-plan-bank-de.md

@@ -160,4 +160,10 @@ Ein bankfähiger Businessplan steht und fällt mit der Qualität der Finanzdaten
 
 Der Businessplan-Export enthält alle 13 Gliederungsabschnitte mit automatisch befüllten Finanztabellen, einer KDDB-Berechnung für alle drei Szenarien und einer Übersicht der relevanten KfW-Programme für Ihr Bundesland.
 
-[→ Businessplan erstellen]
+[→ Businessplan erstellen](/de/planner)
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Bankfähige Zahlen plus passende Baupartner</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Zum überzeugenden Bankgespräch gehören nicht nur solide Zahlen — sondern auch ein konkretes Angebot von realen Baupartnern. Schildern Sie Ihr Vorhaben in wenigen Minuten — wir stellen den Kontakt zu Architekten, Court-Lieferanten und Haustechnikspezialisten her. Kostenlos und unverbindlich.</p>
+  <a href="/quote" class="btn">Angebot anfordern</a>
+</div>

data/content/articles/padel-business-plan-bank-requirements-en.md

@@ -160,4 +160,10 @@ A bankable business plan depends on the quality of the financial model behind it
 
 The business plan export includes all 13 sections with auto-populated financial tables, a DSCR calculation across all three scenarios, and a summary of applicable KfW and state programs for your *Bundesland*.
 
-[→ Generate your business plan]
+[→ Generate your business plan](/en/planner)
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Complete your bank file — get a build cost estimate</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">A credible bank application pairs a financial model with a real contractor quote. Describe your project — we'll connect you with architects, court suppliers, and MEP specialists who can provide the cost documentation your bank needs. Free and non-binding.</p>
+  <a href="/quote" class="btn">Request a Quote</a>
+</div>

data/content/articles/padel-hall-build-guide-en.md

@@ -331,8 +331,10 @@ Building a padel hall is complex, but it is a solved problem. The failures are n
 
 ---
 
-## Find Builders and Suppliers Through Padelnomics
+## Find the Right Build Partners
 
-Padelnomics maintains a directory of verified build partners for padel hall projects: architects with sports facility experience, court suppliers, HVAC specialists, and operational consultants.
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
-
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Get quotes from verified build partners</p>
-If you're currently in Phase 1 or Phase 2 and looking for the right partners, the directory is the fastest place to start.
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">From feasibility to court installation: describe your project in a few minutes — we'll connect you with vetted architects, court suppliers, and MEP specialists. Free and non-binding.</p>
+  <a href="/quote" class="btn">Request a Quote</a>
+</div>

data/content/articles/padel-hall-cost-guide-en.md

@@ -191,4 +191,10 @@ Opening a padel hall in Germany in 2026 is a real capital commitment: €930k on
 
 The investors who succeed here are not the ones who found a cheaper build. They are the ones who understood the numbers precisely enough to make the right location and concept decisions early — and to structure their financing before the costs escalated.
 
-**Next step:** Use the Padelnomics Financial Planner to model your specific scenario — your city, your financing mix, your pricing assumptions. The figures in this article are your starting point; your hall deserves a projection built around your actual numbers.
+**Next step:** Use the [Padelnomics Financial Planner](/en/planner) to model your specific scenario — your city, your financing mix, your pricing assumptions. The figures in this article are your starting point; your hall deserves a projection built around your actual numbers.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Test your numbers against real market prices</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Once your model is in shape, the next step is benchmarking against actual quotes. Describe your project — we'll connect you with build partners who can give you concrete figures for your specific facility. Free and non-binding.</p>
+  <a href="/quote" class="btn">Request a Quote</a>
+</div>

data/content/articles/padel-hall-financing-germany-en.md

@@ -179,3 +179,9 @@ Your most powerful tool in every bank meeting: a complete financial model demons
 [scenario:padel-halle-6-courts:full]
 
 The Padelnomics business plan includes a full financing structure overview and use-of-funds breakdown — the exact format your bank needs to evaluate the application.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Ready to take financing to the next step?</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">A credible bank application pairs your financial model with a real build cost estimate from a contractor. Describe your project — we'll connect you with build partners who provide the cost documentation lenders expect. Free and non-binding.</p>
+  <a href="/quote" class="btn">Request a Quote</a>
+</div>

data/content/articles/padel-hall-investment-risks-en.md

@@ -218,6 +218,12 @@ The investors who succeed long-term in padel aren't the ones who found a risk-fr
 
 ## Model the Downside with Padelnomics
 
-The Padelnomics investment planner includes a sensitivity analysis tab designed for exactly this kind of scenario work: how does ROI change at 40% vs 65% utilization? What does a six-month construction delay cost in total? What happens to the model when a competitor opens in year three and takes 20% of demand?
+The [Padelnomics investment planner](/en/planner) includes a sensitivity analysis tab designed for exactly this kind of scenario work: how does ROI change at 40% vs 65% utilization? What does a six-month construction delay cost in total? What happens to the model when a competitor opens in year three and takes 20% of demand?
 
 Good decisions need an honest model — not just the best-case assumptions.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Start with the right partners</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Most of the risks in this article are manageable with the right advisors, builders, and specialists on board from day one. Describe your project — we'll connect you with vetted partners who specialize in padel facilities. Free and non-binding.</p>
+  <a href="/quote" class="btn">Request a Quote</a>
+</div>

data/content/articles/padel-hall-location-guide-en.md

@@ -176,7 +176,7 @@ Before committing to a site search in any city, calibrate where it sits on this
 
 Padelnomics tracks venue density, booking platform utilisation, and demographic fit for cities across Europe. Use the country market overview to read the maturity stage of your target city before evaluating individual sites.
 
-[→ View market data by country](/markets/germany)
+[→ View market data by country](/en/markets/germany)
 
 ---
 
@@ -184,4 +184,10 @@ Padelnomics tracks venue density, booking platform utilisation, and demographic
 
 Padelnomics analyzes market data for your target area: player density, competitive supply, demand signals from booking platform data, and demographic indicators at municipality level. For your candidate sites, Padelnomics produces a catchment area profile and a side-by-side comparison — so the decision is grounded in data rather than a map with a finger pointing at it.
 
-[→ Run a location analysis]
+[→ Run a location analysis](/en/planner)
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Site shortlisted — time to get quotes</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Once a location passes your criteria, the next step is engaging architects and court suppliers. Describe your project — we'll connect you with vetted build partners who can give you concrete figures. Free and non-binding.</p>
+  <a href="/quote" class="btn">Request a Quote</a>
+</div>

data/content/articles/padel-halle-bauen-de.md

@@ -326,8 +326,10 @@ Eine Padelhalle zu bauen ist komplex — aber kein ungelöstes Problem. Die Fehl
 
 ---
 
-## Planer und Lieferanten finden
+## Die richtigen Baupartner finden
 
-Padelnomics führt ein Verzeichnis verifizierter Baupartner für Padelhallen im DACH-Raum: Architekten mit Sportanlagenerfahrung, Court-Lieferanten, Haustechnikspezialisten und Betriebsberater.
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
-
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Angebote von verifizierten Baupartnern erhalten</p>
-Wenn Sie gerade in Phase 1 oder Phase 2 sind und die richtigen Partner suchen, ist das Verzeichnis der schnellste Einstieg.
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Von der Machbarkeitsstudie bis zum Court-Einbau: Schildern Sie Ihr Projekt in wenigen Minuten — wir stellen den Kontakt zu geprüften Architekten, Court-Lieferanten und Haustechnikspezialisten her. Kostenlos und unverbindlich.</p>
+  <a href="/quote" class="btn">Angebot anfordern</a>
+</div>

data/content/articles/padel-halle-finanzierung-de.md

@@ -199,3 +199,9 @@ Ihr wichtigstes Werkzeug in jedem Bankgespräch: ein vollständiges Finanzmodell
 [scenario:padel-halle-6-courts:full]
 
 Der Padelnomics-Businessplan enthält eine vollständige Finanzierungsstrukturübersicht und eine Mittelverwendungsplanung, die direkt in Ihr Bankgespräch mitgenommen werden kann.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Bankgespräch vorbereiten — Baupartner finden</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Bereit, die Finanzierungsphase anzugehen? Für ein überzeugendes Bankgespräch brauchen Sie auch ein konkretes Angebot von realen Baupartnern. Schildern Sie Ihr Projekt in wenigen Minuten — wir stellen den Kontakt zu Architekten, Court-Lieferanten und Haustechnikspezialisten her, die bankfähige Kalkulationsunterlagen liefern. Kostenlos und unverbindlich.</p>
+  <a href="/quote" class="btn">Angebot anfordern</a>
+</div>

data/content/articles/padel-halle-kosten-de.md

@@ -189,4 +189,10 @@ Die Kosten für eine Padelhalle sind real und erheblich — €930.000 bis €1,
 
 Richtig aufgesetzt, stimmt die Wirtschaftlichkeit: Bei konservativen Annahmen und solider Betriebsführung ist die Amortisation in 3–5 Jahren realistisch. Der deutsche Padel-Markt wächst weiter — aber mit wachsendem Angebot steigen auch die Erwartungen der Spieler und die Anforderungen an Konzept, Lage und Service.
 
-**Nächster Schritt:** Nutzen Sie den Padelnomics Financial Planner, um Ihre spezifische Konstellation durchzurechnen — mit Ihrem Standort, Ihrer Finanzierungsstruktur und Ihren Preisannahmen. Die Zahlen in diesem Artikel sind Ihr Ausgangspunkt — Ihre Halle verdient eine Kalkulation, die auf Ihren tatsächlichen Rahmenbedingungen aufbaut.
+**Nächster Schritt:** Nutzen Sie den [Padelnomics Financial Planner](/de/planner), um Ihre spezifische Konstellation durchzurechnen — mit Ihrem Standort, Ihrer Finanzierungsstruktur und Ihren Preisannahmen. Die Zahlen in diesem Artikel sind Ihr Ausgangspunkt — Ihre Halle verdient eine Kalkulation, die auf Ihren tatsächlichen Rahmenbedingungen aufbaut.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Zahlen prüfen — Angebote einholen</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Wenn Ihre Kalkulation steht, ist der nächste Schritt die Konfrontation mit realen Marktpreisen. Schildern Sie Ihr Vorhaben — wir stellen den Kontakt zu Baupartnern her, die konkrete Angebote auf Basis Ihrer Anlage machen können. Kostenlos und unverbindlich.</p>
+  <a href="/quote" class="btn">Angebot anfordern</a>
+</div>

data/content/articles/padel-halle-risiken-de.md

@@ -216,6 +216,12 @@ Niemand kann alle Risiken eliminieren. Aber die Investoren, die langfristig erfo
 
 ## Die Padelnomics-Investitionsrechnung
 
-Der Padelnomics-Planer enthält einen Sensitivitätsanalyse-Tab, der genau diese Szenarien berechenbar macht: Wie verändert sich der ROI bei 40 versus 65 Prozent Auslastung? Was kostet ein sechsmonatiger Bauverzug? Was passiert, wenn ein Wettbewerber in Jahr drei 20 Prozent Ihrer Nachfrage abzieht?
+Der [Padelnomics-Planer](/de/planner) enthält einen Sensitivitätsanalyse-Tab, der genau diese Szenarien berechenbar macht: Wie verändert sich der ROI bei 40 versus 65 Prozent Auslastung? Was kostet ein sechsmonatiger Bauverzug? Was passiert, wenn ein Wettbewerber in Jahr drei 20 Prozent Ihrer Nachfrage abzieht?
 
 Gute Entscheidungen brauchen ein ehrliches Modell — nicht nur die besten Annahmen.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Ihr Projekt mit den richtigen Partnern absichern</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Das beste Risikomanagement beginnt mit der richtigen Auswahl an Planern und Baupartnern. Schildern Sie Ihr Vorhaben — wir stellen den Kontakt zu geprüften Architekten, Court-Lieferanten und Haustechnikspezialisten her, die sich auf Padelanlagen spezialisiert haben. Kostenlos und unverbindlich.</p>
+  <a href="/quote" class="btn">Angebot anfordern</a>
+</div>

data/content/articles/padel-standort-analyse-de.md

@@ -166,7 +166,7 @@ Bevor Sie in einer Stadt konkret nach Objekten suchen, sollten Sie deren Marktre
 
 Padelnomics erfasst Anlagendichte, Buchungsplattform-Auslastung und demografische Kennzahlen für Städte europaweit. Den aktuellen Marktüberblick für Ihr Zielland finden Sie hier:
 
-[→ Marktüberblick nach Land](/markets/germany)
+[→ Marktüberblick nach Land](/de/markets/germany)
 
 ---
 
@@ -174,4 +174,10 @@ Padelnomics erfasst Anlagendichte, Buchungsplattform-Auslastung und demografisch
 
 Padelnomics wertet Marktdaten für Ihr Zielgebiet aus: Spielerdichte, Wettbewerbsdichte, Court-Nachfrage-Indikatoren aus Buchungsplattformdaten und demografische Kennzahlen auf Gemeindeebene. Für Ihre potenziellen Standorte erstellt Padelnomics ein Einzugsgebietsprofil und einen Standortvergleich — so dass die Entscheidung auf einer Datenbasis getroffen werden kann, nicht auf einer Karte mit Fingerzeig.
 
-[→ Standortanalyse starten]
+[→ Standortanalyse starten](/de/planner)
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1.5rem 2rem;margin:2rem 0;">
+  <p style="margin:0 0 0.5rem;font-weight:600;color:#0F172A;font-size:1.0625rem;">Den richtigen Standort gefunden? Angebote einholen.</p>
+  <p style="margin:0 0 1rem;color:#334155;font-size:0.9375rem;">Sobald ein Standort die Kriterien erfüllt, folgt der nächste Schritt: die Kontaktaufnahme mit Architekten und Court-Lieferanten. Schildern Sie Ihr Vorhaben — wir stellen den Kontakt zu geprüften Baupartnern her. Kostenlos und unverbindlich.</p>
+  <a href="/quote" class="btn">Angebot anfordern</a>
+</div>

transform/sqlmesh_padelnomics/macros/__init__.py

@@ -82,6 +82,21 @@ def normalize_eurostat_nuts(evaluator, code_col) -> str:
     )
 
 
+@macro()
+def slugify(evaluator, col) -> str:
+    """URL-safe slug: lowercase → ß→ss → strip accents → non-alnum to dashes → trim.
+
+    Usage in SQL: @slugify(city) AS city_slug
+    """
+    c = str(col)
+    return (
+        f"TRIM(REGEXP_REPLACE("
+        f"LOWER(STRIP_ACCENTS(REPLACE(LOWER({c}), 'ß', 'ss'))), "
+        f"'[^a-z0-9]+', '-'"
+        f"), '-')"
+    )
+
+
 @macro()
 def infer_country_from_coords(evaluator, lat_col, lon_col) -> str:
     """Infer ISO country code from lat/lon using bounding boxes for 8 European markets.

transform/sqlmesh_padelnomics/models/foundation/dim_cities.sql

@@ -33,8 +33,7 @@ venue_cities AS (
   SELECT
     country_code,
     city                                                     AS city_name,
-    -- Lowercase before regex so uppercase letters aren't stripped to '-'
+    @slugify(city)                                           AS city_slug,
-    LOWER(REGEXP_REPLACE(LOWER(city), '[^a-z0-9]+', '-'))    AS city_slug,
     COUNT(*)                                                 AS padel_venue_count,
     AVG(lat)                                                 AS centroid_lat,
     AVG(lon)                                                 AS centroid_lon

transform/sqlmesh_padelnomics/models/foundation/dim_locations.sql

@@ -38,7 +38,7 @@ locations AS (
     geoname_id,
     city_name                                                            AS location_name,
     -- URL-safe location slug
-    LOWER(REGEXP_REPLACE(LOWER(city_name), '[^a-z0-9]+', '-'))          AS location_slug,
+    @slugify(city_name)                                                 AS location_slug,
     country_code,
     lat,
     lon,

transform/sqlmesh_padelnomics/models/foundation/dim_venues.sql

@@ -99,7 +99,7 @@ SELECT
   indoor_court_count,
   outdoor_court_count,
   -- Conformed city key: enables deterministic joins to dim_cities / venue_pricing_benchmarks
-  LOWER(REGEXP_REPLACE(LOWER(COALESCE(city, '')), '[^a-z0-9]+', '-')) AS city_slug,
+  @slugify(COALESCE(city, '')) AS city_slug,
   extracted_date
 FROM ranked
 QUALIFY ROW_NUMBER() OVER (

transform/sqlmesh_padelnomics/models/serving/pseo_country_overview.sql

@@ -20,15 +20,15 @@ SELECT
   SUM(padel_venue_count)                                         AS total_venues,
   ROUND(AVG(market_score), 1)                                    AS avg_market_score,
   MAX(market_score)                                              AS top_city_market_score,
-  -- Top 5 cities by market score for internal linking (DuckDB list slice syntax)
+  -- Top 5 cities by venue count (prominence), then score for internal linking
-  LIST(city_slug ORDER BY market_score DESC NULLS LAST)[1:5]     AS top_city_slugs,
+  LIST(city_slug ORDER BY padel_venue_count DESC, market_score DESC NULLS LAST)[1:5]     AS top_city_slugs,
-  LIST(city_name ORDER BY market_score DESC NULLS LAST)[1:5]     AS top_city_names,
+  LIST(city_name ORDER BY padel_venue_count DESC, market_score DESC NULLS LAST)[1:5]     AS top_city_names,
   -- Opportunity score aggregates (NULL-safe: cities without geoname_id match excluded from AVG)
   ROUND(AVG(opportunity_score), 1)                               AS avg_opportunity_score,
   MAX(opportunity_score)                                         AS top_opportunity_score,
-  -- Top 5 cities by opportunity score (may differ from top market score cities)
+  -- Top 5 opportunity cities by population (prominence), then opportunity score
-  LIST(city_slug ORDER BY opportunity_score DESC NULLS LAST)[1:5] AS top_opportunity_slugs,
+  LIST(city_slug ORDER BY population DESC, opportunity_score DESC NULLS LAST)[1:5] AS top_opportunity_slugs,
-  LIST(city_name ORDER BY opportunity_score DESC NULLS LAST)[1:5] AS top_opportunity_names,
+  LIST(city_name ORDER BY population DESC, opportunity_score DESC NULLS LAST)[1:5] AS top_opportunity_names,
   -- Pricing medians across cities (NULL when no Playtomic coverage in country)
   ROUND(MEDIAN(median_hourly_rate), 0)                           AS median_hourly_rate,
   ROUND(MEDIAN(median_peak_rate), 0)                             AS median_peak_rate,

uv.lock

@@ -1392,6 +1392,7 @@ dependencies = [
     { name = "pyyaml" },
     { name = "quart" },
     { name = "resend" },
+    { name = "stripe" },
     { name = "weasyprint" },
 ]
 
@@ -1413,6 +1414,7 @@ requires-dist = [
     { name = "pyyaml", specifier = ">=6.0" },
     { name = "quart", specifier = ">=0.19.0" },
     { name = "resend", specifier = ">=2.22.0" },
+    { name = "stripe", specifier = ">=14.4.0" },
     { name = "weasyprint", specifier = ">=68.1" },
 ]
 
@@ -2519,6 +2521,19 @@ wheels = [
     { url = "https://files.pythonhosted.org/packages/f1/7b/ce1eafaf1a76852e2ec9b22edecf1daa58175c090266e9f6c64afcd81d91/stack_data-0.6.3-py3-none-any.whl", hash = "sha256:d5558e0c25a4cb0853cddad3d77da9891a08cb85dd9f9f91b9f8cd66e511e695", size = 24521, upload-time = "2023-09-30T13:58:03.53Z" },
 ]
 
+[[package]]
+name = "stripe"
+version = "14.4.0"
+source = { registry = "https://pypi.org/simple" }
+dependencies = [
+    { name = "requests" },
+    { name = "typing-extensions" },
+]
+sdist = { url = "https://files.pythonhosted.org/packages/6a/ec/0f17cff3f7c91b0215266959c5a2a96b0bf9f45ac041c50b99ad8f9b5047/stripe-14.4.0.tar.gz", hash = "sha256:ddaa06f5e38a582bef7e93e06fc304ba8ae3b4c0c2aac43da02c84926f05fa0a", size = 1472370, upload-time = "2026-02-25T17:52:40.905Z" }
+wheels = [
+    { url = "https://files.pythonhosted.org/packages/38/09/fcecad01d76dbe027015dd559ec1b6dccfc319c2540991dde4b1de81ba34/stripe-14.4.0-py3-none-any.whl", hash = "sha256:357151a816cd0bb012d6cb29f108fae50b9f6eece8530d7bc31dfa90c9ceb84c", size = 2115405, upload-time = "2026-02-25T17:52:39.128Z" },
+]
+
 [[package]]
 name = "tenacity"
 version = "9.1.4"

web/pyproject.toml

@@ -22,6 +22,7 @@ dependencies = [
     "httpx>=0.27.0",
     "google-api-python-client>=2.100.0",
     "google-auth>=2.23.0",
+    "stripe>=14.4.0",
 ]
 
 [build-system]

web/src/padelnomics/admin/routes.py

@@ -532,6 +532,71 @@ async def lead_results():
     )
 
 
+@bp.route("/leads/bulk", methods=["POST"])
+@role_required("admin")
+@csrf_protect
+async def leads_bulk():
+    """Bulk actions on leads: set_status, set_heat."""
+    form = await request.form
+    ids_raw = form.get("lead_ids", "").strip()
+    action = form.get("action", "").strip()
+
+    if action not in ("set_status", "set_heat") or not ids_raw:
+        return "", 400
+
+    lead_ids = [int(i) for i in ids_raw.split(",") if i.strip().isdigit()]
+    assert len(lead_ids) <= 500, "too many lead IDs in bulk action"
+    if not lead_ids:
+        return "", 400
+
+    placeholders = ",".join("?" for _ in lead_ids)
+
+    if action == "set_status":
+        target = form.get("target_status", "").strip()
+        if target not in LEAD_STATUSES:
+            return "", 400
+        await execute(
+            f"UPDATE lead_requests SET status = ? WHERE id IN ({placeholders})",
+            (target, *lead_ids),
+        )
+
+    elif action == "set_heat":
+        target = form.get("target_heat", "").strip()
+        if target not in HEAT_OPTIONS:
+            return "", 400
+        await execute(
+            f"UPDATE lead_requests SET heat_score = ? WHERE id IN ({placeholders})",
+            (target, *lead_ids),
+        )
+
+    # Re-render results partial with current filters
+    search = form.get("search", "").strip()
+    status_filter = form.get("status", "")
+    heat_filter = form.get("heat", "")
+    country_filter = form.get("country", "")
+    days_str = form.get("days", "")
+    days = int(days_str) if days_str.isdigit() else None
+    per_page = 50
+
+    lead_list, total = await get_leads(
+        status=status_filter or None, heat=heat_filter or None,
+        country=country_filter or None, search=search or None,
+        days=days, page=1, per_page=per_page,
+    )
+    return await render_template(
+        "admin/partials/lead_results.html",
+        leads=lead_list,
+        page=1,
+        per_page=per_page,
+        total=total,
+        current_status=status_filter,
+        current_heat=heat_filter,
+        current_country=country_filter,
+        current_search=search,
+        current_days=days_str,
+    )
+
+
 @bp.route("/leads/<int:lead_id>")
 @role_required("admin")
 async def lead_detail(lead_id: int):
@@ -2121,6 +2186,27 @@ _ARTICLES_DIR = Path(__file__).parent.parent.parent.parent.parent / "data" / "co
 _FRONTMATTER_RE = re.compile(r"^---\s*\n(.*?)\n---\s*\n", re.DOTALL)
 
 
+def _find_article_md(slug: str) -> Path | None:
+    """Return the Path of the .md file whose frontmatter slug matches, or None.
+
+    Tries the exact name first ({slug}.md), then scans _ARTICLES_DIR for any
+    file whose YAML frontmatter contains 'slug: <slug>'. This handles the
+    common pattern where files are named {slug}-{lang}.md but the frontmatter
+    slug omits the language suffix.
+    """
+    if not _ARTICLES_DIR.is_dir():
+        return None
+    exact = _ARTICLES_DIR / f"{slug}.md"
+    if exact.exists():
+        return exact
+    for path in _ARTICLES_DIR.glob("*.md"):
+        raw = path.read_text(encoding="utf-8")
+        m = _FRONTMATTER_RE.match(raw)
+        if m and f"slug: {slug}" in m.group(1):
+            return path
+    return None
+
+
 async def _sync_static_articles() -> None:
     """Upsert static .md articles from data/content/articles/ into the DB.
 
@@ -2409,6 +2495,101 @@ async def article_results():
     )
 
 
+@bp.route("/articles/bulk", methods=["POST"])
+@role_required("admin")
+@csrf_protect
+async def articles_bulk():
+    """Bulk actions on articles: publish, unpublish, toggle_noindex, rebuild, delete."""
+    form = await request.form
+    ids_raw = form.get("article_ids", "").strip()
+    action = form.get("action", "").strip()
+
+    valid_actions = ("publish", "unpublish", "toggle_noindex", "rebuild", "delete")
+    if action not in valid_actions or not ids_raw:
+        return "", 400
+
+    article_ids = [int(i) for i in ids_raw.split(",") if i.strip().isdigit()]
+    assert len(article_ids) <= 500, "too many article IDs in bulk action"
+    if not article_ids:
+        return "", 400
+
+    placeholders = ",".join("?" for _ in article_ids)
+    now = utcnow_iso()
+
+    if action == "publish":
+        await execute(
+            f"UPDATE articles SET status = 'published', updated_at = ? WHERE id IN ({placeholders})",
+            (now, *article_ids),
+        )
+        from ..sitemap import invalidate_sitemap_cache
+        invalidate_sitemap_cache()
+
+    elif action == "unpublish":
+        await execute(
+            f"UPDATE articles SET status = 'draft', updated_at = ? WHERE id IN ({placeholders})",
+            (now, *article_ids),
+        )
+        from ..sitemap import invalidate_sitemap_cache
+        invalidate_sitemap_cache()
+
+    elif action == "toggle_noindex":
+        await execute(
+            f"UPDATE articles SET noindex = CASE WHEN noindex = 1 THEN 0 ELSE 1 END, updated_at = ? WHERE id IN ({placeholders})",
+            (now, *article_ids),
+        )
+
+    elif action == "rebuild":
+        for aid in article_ids:
+            await _rebuild_article(aid)
+
+    elif action == "delete":
+        from ..content.routes import BUILD_DIR
+
+        articles = await fetch_all(
+            f"SELECT id, slug FROM articles WHERE id IN ({placeholders})",
+            tuple(article_ids),
+        )
+        for a in articles:
+            build_path = BUILD_DIR / f"{a['slug']}.html"
+            if build_path.exists():
+                build_path.unlink()
+            md_path = Path("data/content/articles") / f"{a['slug']}.md"
+            if md_path.exists():
+                md_path.unlink()
+
+        await execute(
+            f"DELETE FROM articles WHERE id IN ({placeholders})",
+            tuple(article_ids),
+        )
+        from ..sitemap import invalidate_sitemap_cache
+        invalidate_sitemap_cache()
+
+    # Re-render results partial with current filters
+    search = form.get("search", "").strip()
+    status_filter = form.get("status", "")
+    template_filter = form.get("template", "")
+    language_filter = form.get("language", "")
+
+    grouped = not language_filter
+    if grouped:
+        article_list = await _get_article_list_grouped(
+            status=status_filter or None, template_slug=template_filter or None,
+            search=search or None,
+        )
+    else:
+        article_list = await _get_article_list(
+            status=status_filter or None, template_slug=template_filter or None,
+            language=language_filter or None, search=search or None,
+        )
+    return await render_template(
+        "admin/partials/article_results.html",
+        articles=article_list,
+        grouped=grouped,
+        page=1,
+        is_generating=await _is_generating(),
+    )
+
+
 @bp.route("/articles/new", methods=["GET", "POST"])
 @role_required("admin")
 @csrf_protect
@@ -2437,11 +2618,11 @@ async def article_new():
 
         if not title or not body:
             await flash("Title and body are required.", "error")
-            return await render_template("admin/article_form.html", data=dict(form), editing=False)
+            return await render_template("admin/article_form.html", data=dict(form), editing=False, preview_doc="")
 
         if is_reserved_path(url_path):
             await flash(f"URL path '{url_path}' conflicts with a reserved route.", "error")
-            return await render_template("admin/article_form.html", data=dict(form), editing=False)
+            return await render_template("admin/article_form.html", data=dict(form), editing=False, preview_doc="")
 
         # Render markdown → HTML with scenario + product cards baked in
         body_html = mistune.html(body)
@@ -2474,7 +2655,7 @@ async def article_new():
         await flash(f"Article '{title}' created.", "success")
         return redirect(url_for("admin.articles"))
 
-    return await render_template("admin/article_form.html", data={}, editing=False, body_html="")
+    return await render_template("admin/article_form.html", data={}, editing=False, preview_doc="")
 
 
 @bp.route("/articles/<int:article_id>/edit", methods=["GET", "POST"])
@@ -2510,7 +2691,7 @@ async def article_edit(article_id: int):
         if is_reserved_path(url_path):
             await flash(f"URL path '{url_path}' conflicts with a reserved route.", "error")
             return await render_template(
-                "admin/article_form.html", data=dict(form), editing=True, article_id=article_id,
+                "admin/article_form.html", data=dict(form), editing=True, article_id=article_id, preview_doc="",
             )
 
         # Re-render if body provided
@@ -2544,16 +2725,24 @@ async def article_edit(article_id: int):
 
     # Load markdown source if available (manual or generated)
     from ..content.routes import BUILD_DIR as CONTENT_BUILD_DIR
-    md_path = _ARTICLES_DIR / f"{article['slug']}.md"
+    md_path = _find_article_md(article["slug"])
-    if not md_path.exists():
+    if md_path is None:
         lang = article["language"] or "en"
-        md_path = CONTENT_BUILD_DIR / lang / "md" / f"{article['slug']}.md"
+        fallback = CONTENT_BUILD_DIR / lang / "md" / f"{article['slug']}.md"
-    raw = md_path.read_text() if md_path.exists() else ""
+        md_path = fallback if fallback.exists() else None
+    raw = md_path.read_text() if md_path else ""
     # Strip YAML frontmatter so only the prose body appears in the editor
     m = _FRONTMATTER_RE.match(raw)
     body = raw[m.end():].lstrip("\n") if m else raw
 
     body_html = mistune.html(body) if body else ""
+    css_url = url_for("static", filename="css/output.css")
+    preview_doc = (
+        f"<!doctype html><html><head>"
+        f"<link rel='stylesheet' href='{css_url}'>"
+        f"<style>html,body{{margin:0;padding:0}}body{{padding:2rem 2.5rem}}</style>"
+        f"</head><body><div class='article-body'>{body_html}</div></body></html>"
+    ) if body_html else ""
 
     data = {**dict(article), "body": body}
     return await render_template(
@@ -2561,7 +2750,7 @@ async def article_edit(article_id: int):
         data=data,
         editing=True,
         article_id=article_id,
-        body_html=body_html,
+        preview_doc=preview_doc,
     )
 
 
@@ -2570,13 +2759,19 @@ async def article_edit(article_id: int):
 @csrf_protect
 async def article_preview():
     """Render markdown body to HTML for the live editor preview panel."""
-    from markupsafe import Markup
     form = await request.form
     body = form.get("body", "")
     m = _FRONTMATTER_RE.match(body)
     body = body[m.end():].lstrip("\n") if m else body
-    body_html = Markup(mistune.html(body)) if body else ""
+    body_html = mistune.html(body) if body else ""
-    return await render_template("admin/partials/article_preview.html", body_html=body_html)
+    css_url = url_for("static", filename="css/output.css")
+    preview_doc = (
+        f"<!doctype html><html><head>"
+        f"<link rel='stylesheet' href='{css_url}'>"
+        f"<style>html,body{{margin:0;padding:0}}body{{padding:2rem 2.5rem}}</style>"
+        f"</head><body><div class='article-body'>{body_html}</div></body></html>"
+    ) if body_html else ""
+    return await render_template("admin/partials/article_preview.html", preview_doc=preview_doc)
 
 
 @bp.route("/articles/<int:article_id>/delete", methods=["POST"])

web/src/padelnomics/admin/templates/admin/article_form.html

@@ -156,8 +156,8 @@
     align-items: center;
     justify-content: space-between;
     padding: 0.375rem 0.875rem;
-    background: #1E293B;
+    background: #F8FAFC;
-    border-bottom: 1px solid #0F172A;
+    border-bottom: 1px solid #E2E8F0;
     flex-shrink: 0;
   }
   .ae-pane--preview .ae-pane__header {
@@ -171,13 +171,11 @@
     letter-spacing: 0.09em;
     color: #94A3B8;
   }
-  .ae-pane--editor .ae-pane__label { color: #475569; }
   .ae-pane__hint {
     font-size: 0.625rem;
     font-family: var(--font-mono);
-    color: #475569;
+    color: #94A3B8;
   }
-  .ae-pane--preview .ae-pane__hint { color: #94A3B8; }
 
   /* The markdown textarea */
   .ae-editor {
@@ -185,96 +183,62 @@
     resize: none;
     border: none;
     outline: none;
-    padding: 1.125rem 1.25rem;
+    padding: 1.5rem 2rem;
     font-family: var(--font-mono);
-    font-size: 0.8125rem;
+    font-size: 0.875rem;
-    line-height: 1.75;
+    line-height: 1.8;
-    background: #0F172A;
+    background: #FEFDFB;
-    color: #CBD5E1;
+    color: #1E293B;
-    caret-color: #3B82F6;
+    caret-color: #1D4ED8;
     tab-size: 2;
   }
-  .ae-editor::placeholder { color: #334155; }
+  .ae-editor::placeholder { color: #CBD5E1; }
   .ae-editor:focus { outline: none; }
 
-  /* Preview pane */
+  /* Preview pane — iframe fills the content area */
-  .ae-preview {
+  #ae-preview-content {
     flex: 1;
-    overflow-y: auto;
+    display: flex;
-    padding: 1.5rem 2rem;
+    min-height: 0;
-    background: #fff;
   }
 
-  /* Preview typography — maps rendered markdown */
-  .ae-preview .preview-body { max-width: 42rem; }
-  .ae-preview .preview-body h1 {
-    font-family: var(--font-display);
-    font-size: 1.625rem; font-weight: 700;
-    color: #0F172A; margin: 0 0 1rem;
-    line-height: 1.25;
-  }
-  .ae-preview .preview-body h2 {
-    font-family: var(--font-display);
-    font-size: 1.25rem; font-weight: 600;
-    color: #0F172A; margin: 1.75rem 0 0.625rem;
-  }
-  .ae-preview .preview-body h3 {
-    font-size: 1.0625rem; font-weight: 600;
-    color: #0F172A; margin: 1.25rem 0 0.5rem;
-  }
-  .ae-preview .preview-body h4 {
-    font-size: 0.9375rem; font-weight: 600;
-    color: #334155; margin: 1rem 0 0.375rem;
-  }
-  .ae-preview .preview-body p  { margin: 0 0 0.875rem; color: #1E293B; line-height: 1.75; }
-  .ae-preview .preview-body ul,
-  .ae-preview .preview-body ol { margin: 0 0 0.875rem 1.375rem; color: #1E293B; }
-  .ae-preview .preview-body li { margin: 0.3rem 0; line-height: 1.65; }
-  .ae-preview .preview-body code {
-    font-family: var(--font-mono); font-size: 0.8125rem;
-    background: #F1F5F9; color: #1D4ED8;
-    padding: 0.1rem 0.35rem; border-radius: 3px;
-  }
-  .ae-preview .preview-body pre {
-    background: #0F172A; color: #CBD5E1;
-    padding: 1rem 1.125rem; border-radius: 6px;
-    overflow-x: auto; margin: 0 0 0.875rem;
-    font-size: 0.8125rem; line-height: 1.65;
-  }
-  .ae-preview .preview-body pre code {
-    background: none; color: inherit; padding: 0;
-  }
-  .ae-preview .preview-body blockquote {
-    border-left: 3px solid #1D4ED8;
-    padding-left: 1rem; margin: 0 0 0.875rem;
-    color: #475569;
-  }
-  .ae-preview .preview-body a { color: #1D4ED8; }
-  .ae-preview .preview-body hr {
-    border: none; border-top: 1px solid #E2E8F0;
-    margin: 1.5rem 0;
-  }
-  .ae-preview .preview-body strong { font-weight: 600; color: #0F172A; }
-  .ae-preview .preview-body table {
-    width: 100%; border-collapse: collapse;
-    font-size: 0.875rem; margin: 0 0 0.875rem;
-  }
-  .ae-preview .preview-body th {
-    background: #F8FAFC; font-weight: 600;
-    padding: 0.5rem 0.75rem; text-align: left;
-    border: 1px solid #E2E8F0; color: #0F172A;
-  }
-  .ae-preview .preview-body td {
-    padding: 0.5rem 0.75rem;
-    border: 1px solid #E2E8F0; color: #1E293B;
-  }
-  .ae-preview .preview-body tr:nth-child(even) td { background: #F8FAFC; }
-
   .preview-placeholder {
     font-size: 0.875rem;
     color: #94A3B8;
     font-style: italic;
-    margin: 0;
+    margin: 1.5rem 2rem;
+  }
+
+  /* Collapsible metadata */
+  .ae-meta--collapsed { display: none; }
+
+  .ae-toolbar__toggle {
+    font-size: 0.75rem;
+    font-weight: 600;
+    color: #64748B;
+    background: none;
+    border: 1px solid #E2E8F0;
+    border-radius: 4px;
+    padding: 0.25rem 0.6rem;
+    cursor: pointer;
+    flex-shrink: 0;
+  }
+  .ae-toolbar__toggle:hover { color: #0F172A; border-color: #94A3B8; }
+
+  /* Word count footer */
+  .ae-footer {
+    display: flex;
+    align-items: center;
+    justify-content: flex-end;
+    padding: 0.25rem 0.875rem;
+    background: #F8FAFC;
+    border-top: 1px solid #E2E8F0;
+    flex-shrink: 0;
+  }
+  .ae-wordcount {
+    font-size: 0.625rem;
+    font-family: var(--font-mono);
+    color: #94A3B8;
   }
 
   /* HTMX loading indicator — htmx toggles .htmx-request on the element */
@@ -283,9 +247,15 @@
     color: #94A3B8;
     font-family: var(--font-mono);
     opacity: 0;
-    transition: opacity 0.15s;
+    transition: opacity 0.2s;
   }
   .ae-loading.htmx-request { opacity: 1; }
+
+  /* Responsive: stack on narrow screens */
+  @media (max-width: 900px) {
+    .ae-split { grid-template-columns: 1fr; }
+    .ae-pane--preview { display: none; }
+  }
 </style>
 {% endblock %}
 
@@ -304,6 +274,8 @@
       {{ data.get('status', 'draft') }}
     </span>
     {% endif %}
+    <button type="button" class="ae-toolbar__toggle"
+      onclick="document.querySelector('.ae-meta').classList.toggle('ae-meta--collapsed')">Meta ▾</button>
     <button form="ae-form" type="submit" class="btn btn-sm">
       {% if editing %}Save Changes{% else %}Create Article{% endif %}
     </button>
@@ -396,6 +368,9 @@
           hx-include="[name=csrf_token]"
           hx-indicator="#ae-loading"
         >{{ data.get('body', '') }}</textarea>
+        <div class="ae-footer">
+          <span id="ae-wordcount" class="ae-wordcount">0 words</span>
+        </div>
       </div>
 
       <!-- Right — Rendered preview -->
@@ -404,19 +379,35 @@
           <span class="ae-pane__label">Preview</span>
           <span id="ae-loading" class="ae-loading">Rendering…</span>
         </div>
-        <div class="ae-preview">
+        <div id="ae-preview-content" style="flex:1;display:flex;min-height:0;">
-          <div id="ae-preview-content">
+          {% if preview_doc %}
-            {% if body_html %}
+          <iframe
-            <div class="preview-body">{{ body_html }}</div>
+            srcdoc="{{ preview_doc | e }}"
+            style="flex:1;width:100%;border:none;display:block;"
+            sandbox="allow-same-origin"
+            title="Article preview"
+          ></iframe>
           {% else %}
           <p class="preview-placeholder">Start writing to see a preview.</p>
           {% endif %}
         </div>
       </div>
-      </div>
 
     </div>
   </form>
 
 </div>
+<script>
+(function () {
+  var textarea = document.getElementById('body');
+  var counter = document.getElementById('ae-wordcount');
+  function updateCount() {
+    var text = textarea.value.trim();
+    var count = text ? text.split(/\s+/).length : 0;
+    counter.textContent = count + (count === 1 ? ' word' : ' words');
+  }
+  textarea.addEventListener('input', updateCount);
+  updateCount();
+}());
+</script>
 {% endblock %}

web/src/padelnomics/admin/templates/admin/articles.html

@@ -70,8 +70,91 @@
     </form>
   </div>
 
+  {# Bulk action bar #}
+  <form id="article-bulk-form" style="display:none">
+    <input type="hidden" name="csrf_token" value="{{ csrf_token() }}">
+    <input type="hidden" name="article_ids" id="article-bulk-ids" value="">
+    <input type="hidden" name="action" id="article-bulk-action" value="">
+    <input type="hidden" name="search" value="{{ current_search }}">
+    <input type="hidden" name="status" value="{{ current_status }}">
+    <input type="hidden" name="template" value="{{ current_template }}">
+    <input type="hidden" name="language" value="{{ current_language }}">
+  </form>
+  <div id="article-bulk-bar" class="card mb-4" style="padding:0.75rem 1.25rem;display:none;align-items:center;gap:1rem;background:#EFF6FF;border:1px solid #BFDBFE;">
+    <span id="article-bulk-count" class="text-sm font-semibold text-navy">0 selected</span>
+    <select id="article-bulk-action-select" class="form-input" style="min-width:140px;padding:0.25rem 0.5rem;font-size:0.8125rem">
+      <option value="">Action…</option>
+      <option value="publish">Publish</option>
+      <option value="unpublish">Unpublish</option>
+      <option value="toggle_noindex">Toggle noindex</option>
+      <option value="rebuild">Rebuild</option>
+      <option value="delete">Delete</option>
+    </select>
+    <button type="button" class="btn btn-sm" onclick="submitArticleBulk()">Apply</button>
+    <button type="button" class="btn-outline btn-sm" onclick="clearArticleSelection()">Clear</button>
+  </div>
+
   {# Results #}
   <div id="article-results">
     {% include "admin/partials/article_results.html" %}
   </div>
+
+<script>
+const articleSelectedIds = new Set();
+
+function toggleArticleSelect(id, checked) {
+  if (checked) articleSelectedIds.add(id);
+  else articleSelectedIds.delete(id);
+  updateArticleBulkBar();
+}
+
+function clearArticleSelection() {
+  articleSelectedIds.clear();
+  document.querySelectorAll('.article-checkbox').forEach(function(cb) { cb.checked = false; });
+  var selectAll = document.getElementById('article-select-all');
+  if (selectAll) selectAll.checked = false;
+  updateArticleBulkBar();
+}
+
+function updateArticleBulkBar() {
+  var bar = document.getElementById('article-bulk-bar');
+  var count = document.getElementById('article-bulk-count');
+  var ids = document.getElementById('article-bulk-ids');
+  bar.style.display = articleSelectedIds.size > 0 ? 'flex' : 'none';
+  count.textContent = articleSelectedIds.size + ' selected';
+  ids.value = Array.from(articleSelectedIds).join(',');
+}
+
+function submitArticleBulk() {
+  var action = document.getElementById('article-bulk-action-select').value;
+  if (!action) return;
+  if (articleSelectedIds.size === 0) return;
+
+  function doSubmit() {
+    document.getElementById('article-bulk-action').value = action;
+    htmx.ajax('POST', '{{ url_for("admin.articles_bulk") }}', {
+      source: document.getElementById('article-bulk-form'),
+      target: '#article-results',
+      swap: 'innerHTML'
+    });
+    clearArticleSelection();
+  }
+
+  if (action === 'delete') {
+    showConfirm('Delete ' + articleSelectedIds.size + ' articles? This cannot be undone.').then(function(ok) {
+      if (ok) doSubmit();
+    });
+  } else {
+    doSubmit();
+  }
+}
+
+document.body.addEventListener('htmx:afterSwap', function(evt) {
+  if (evt.detail.target.id === 'article-results') {
+    document.querySelectorAll('.article-checkbox').forEach(function(cb) {
+      if (articleSelectedIds.has(Number(cb.dataset.id))) cb.checked = true;
+    });
+  }
+});
+</script>
 {% endblock %}

web/src/padelnomics/admin/templates/admin/leads.html

@@ -126,8 +126,103 @@
     </form>
   </div>
 
+  <!-- Bulk action bar -->
+  <form id="lead-bulk-form" style="display:none">
+    <input type="hidden" name="csrf_token" value="{{ csrf_token() }}">
+    <input type="hidden" name="lead_ids" id="lead-bulk-ids" value="">
+    <input type="hidden" name="action" id="lead-bulk-action" value="">
+    <input type="hidden" name="target_status" id="lead-bulk-target-status" value="">
+    <input type="hidden" name="target_heat" id="lead-bulk-target-heat" value="">
+    <input type="hidden" name="search" value="{{ current_search }}">
+    <input type="hidden" name="status" value="{{ current_status }}">
+    <input type="hidden" name="heat" value="{{ current_heat }}">
+    <input type="hidden" name="country" value="{{ current_country }}">
+    <input type="hidden" name="days" value="{{ current_days }}">
+  </form>
+  <div id="lead-bulk-bar" class="card mb-4" style="padding:0.75rem 1.25rem;display:none;align-items:center;gap:1rem;background:#EFF6FF;border:1px solid #BFDBFE;">
+    <span id="lead-bulk-count" class="text-sm font-semibold text-navy">0 selected</span>
+    <select id="lead-bulk-action-select" class="form-input" style="min-width:120px;padding:0.25rem 0.5rem;font-size:0.8125rem" onchange="onLeadActionChange()">
+      <option value="">Action…</option>
+      <option value="set_status">Set Status</option>
+      <option value="set_heat">Set Heat</option>
+    </select>
+    <select id="lead-status-select" class="form-input" style="min-width:140px;padding:0.25rem 0.5rem;font-size:0.8125rem;display:none">
+      {% for s in statuses %}
+      <option value="{{ s }}">{{ s | replace('_', ' ') }}</option>
+      {% endfor %}
+    </select>
+    <select id="lead-heat-select" class="form-input" style="min-width:100px;padding:0.25rem 0.5rem;font-size:0.8125rem;display:none">
+      {% for h in heat_options %}
+      <option value="{{ h }}">{{ h | upper }}</option>
+      {% endfor %}
+    </select>
+    <button type="button" class="btn btn-sm" onclick="submitLeadBulk()">Apply</button>
+    <button type="button" class="btn-outline btn-sm" onclick="clearLeadSelection()">Clear</button>
+  </div>
+
   <!-- Results -->
   <div id="lead-results">
     {% include "admin/partials/lead_results.html" %}
   </div>
+
+<script>
+const leadSelectedIds = new Set();
+
+function toggleLeadSelect(id, checked) {
+  if (checked) leadSelectedIds.add(id);
+  else leadSelectedIds.delete(id);
+  updateLeadBulkBar();
+}
+
+function clearLeadSelection() {
+  leadSelectedIds.clear();
+  document.querySelectorAll('.lead-checkbox').forEach(function(cb) { cb.checked = false; });
+  var selectAll = document.getElementById('lead-select-all');
+  if (selectAll) selectAll.checked = false;
+  updateLeadBulkBar();
+}
+
+function updateLeadBulkBar() {
+  var bar = document.getElementById('lead-bulk-bar');
+  var count = document.getElementById('lead-bulk-count');
+  var ids = document.getElementById('lead-bulk-ids');
+  bar.style.display = leadSelectedIds.size > 0 ? 'flex' : 'none';
+  count.textContent = leadSelectedIds.size + ' selected';
+  ids.value = Array.from(leadSelectedIds).join(',');
+}
+
+function onLeadActionChange() {
+  var action = document.getElementById('lead-bulk-action-select').value;
+  document.getElementById('lead-status-select').style.display = action === 'set_status' ? '' : 'none';
+  document.getElementById('lead-heat-select').style.display = action === 'set_heat' ? '' : 'none';
+}
+
+function submitLeadBulk() {
+  var action = document.getElementById('lead-bulk-action-select').value;
+  if (!action) return;
+  if (leadSelectedIds.size === 0) return;
+
+  document.getElementById('lead-bulk-action').value = action;
+  if (action === 'set_status') {
+    document.getElementById('lead-bulk-target-status').value = document.getElementById('lead-status-select').value;
+  } else if (action === 'set_heat') {
+    document.getElementById('lead-bulk-target-heat').value = document.getElementById('lead-heat-select').value;
+  }
+
+  htmx.ajax('POST', '{{ url_for("admin.leads_bulk") }}', {
+    source: document.getElementById('lead-bulk-form'),
+    target: '#lead-results',
+    swap: 'innerHTML'
+  });
+  clearLeadSelection();
+}
+
+document.body.addEventListener('htmx:afterSwap', function(evt) {
+  if (evt.detail.target.id === 'lead-results') {
+    document.querySelectorAll('.lead-checkbox').forEach(function(cb) {
+      if (leadSelectedIds.has(Number(cb.dataset.id))) cb.checked = true;
+    });
+  }
+});
+</script>
 {% endblock %}

web/src/padelnomics/admin/templates/admin/partials/article_group_row.html

@@ -1,4 +1,5 @@
 <tr id="article-group-{{ g.url_path | replace('/', '-') | trim('-') }}">
+  <td></td>
   <td style="max-width:260px">
     <div style="overflow:hidden;text-overflow:ellipsis;white-space:nowrap;font-weight:500" title="{{ g.url_path }}">{{ g.title }}</div>
     <div class="article-subtitle">{{ g.url_path }}</div>

web/src/padelnomics/admin/templates/admin/partials/article_preview.html

@@ -1,5 +1,12 @@
-{% if body_html %}
+{# HTMX partial: sandboxed iframe showing a rendered article preview.
-<div class="preview-body">{{ body_html }}</div>
+   Rendered by POST /admin/articles/preview. #}
+{% if preview_doc %}
+<iframe
+  srcdoc="{{ preview_doc | e }}"
+  style="flex:1;width:100%;border:none;display:block;"
+  sandbox="allow-same-origin"
+  title="Article preview"
+></iframe>
 {% else %}
 <p class="preview-placeholder">Start writing to see a preview.</p>
 {% endif %}

web/src/padelnomics/admin/templates/admin/partials/article_results.html

@@ -54,6 +54,11 @@
   <table class="table text-sm">
     <thead>
       <tr>
+        {% if not grouped %}
+        <th style="width:32px"><input type="checkbox" id="article-select-all" onchange="document.querySelectorAll('.article-checkbox').forEach(cb => { cb.checked = this.checked; toggleArticleSelect(Number(cb.dataset.id), this.checked); })"></th>
+        {% else %}
+        <th style="width:32px"></th>
+        {% endif %}
         <th>Title</th>
         <th>{% if grouped %}Variants{% else %}Status{% endif %}</th>
         <th>Published</th>

web/src/padelnomics/admin/templates/admin/partials/article_row.html

@@ -1,4 +1,8 @@
 <tr id="article-{{ a.id }}">
+  <td onclick="event.stopPropagation()">
+    <input type="checkbox" class="article-checkbox" data-id="{{ a.id }}"
+           onchange="toggleArticleSelect({{ a.id }}, this.checked)">
+  </td>
   <td style="max-width:280px; overflow:hidden; text-overflow:ellipsis; white-space:nowrap"
       title="{{ a.url_path }}">{{ a.title }}</td>
   <td>

web/src/padelnomics/admin/templates/admin/partials/lead_results.html

@@ -29,6 +29,7 @@
   <table class="table">
     <thead>
       <tr>
+        <th style="width:32px"><input type="checkbox" id="lead-select-all" onchange="document.querySelectorAll('.lead-checkbox').forEach(cb => { cb.checked = this.checked; toggleLeadSelect(Number(cb.dataset.id), this.checked); })"></th>
         <th>ID</th>
         <th>Heat</th>
         <th>Contact</th>
@@ -43,6 +44,10 @@
     <tbody>
       {% for lead in leads %}
       <tr data-href="{{ url_for('admin.lead_detail', lead_id=lead.id) }}">
+        <td onclick="event.stopPropagation()">
+          <input type="checkbox" class="lead-checkbox" data-id="{{ lead.id }}"
+                 onchange="toggleLeadSelect({{ lead.id }}, this.checked)">
+        </td>
         <td><a href="{{ url_for('admin.lead_detail', lead_id=lead.id) }}">#{{ lead.id }}</a></td>
         <td>{{ heat_badge(lead.heat_score) }}</td>
         <td>

web/src/padelnomics/billing/paddle.py

@@ -0,0 +1,116 @@
+"""
+Paddle payment provider — checkout, webhook verification, subscription management.
+
+Exports the 5 functions that billing/routes.py dispatches to:
+- build_checkout_payload()
+- build_multi_item_checkout_payload()
+- cancel_subscription()
+- get_management_url()
+- handle_webhook()
+"""
+
+import json
+
+from paddle_billing import Client as PaddleClient
+from paddle_billing import Environment, Options
+from paddle_billing.Notifications import Secret, Verifier
+
+from ..core import config
+
+
+def _paddle_client() -> PaddleClient:
+    """Create a Paddle SDK client."""
+    env = Environment.SANDBOX if config.PADDLE_ENVIRONMENT == "sandbox" else Environment.PRODUCTION
+    return PaddleClient(config.PADDLE_API_KEY, options=Options(env))
+
+
+class _WebhookRequest:
+    """Minimal wrapper satisfying paddle_billing's Request Protocol."""
+
+    def __init__(self, body: bytes, headers):
+        self.body = body
+        self.headers = headers
+
+
+_verifier = Verifier(maximum_variance=300)
+
+
+def build_checkout_payload(
+    price_id: str, custom_data: dict, success_url: str,
+) -> dict:
+    """Build JSON payload for a single-item Paddle.js overlay checkout."""
+    return {
+        "items": [{"priceId": price_id, "quantity": 1}],
+        "customData": custom_data,
+        "settings": {"successUrl": success_url},
+    }
+
+
+def build_multi_item_checkout_payload(
+    items: list[dict], custom_data: dict, success_url: str,
+) -> dict:
+    """Build JSON payload for a multi-item Paddle.js overlay checkout."""
+    return {
+        "items": items,
+        "customData": custom_data,
+        "settings": {"successUrl": success_url},
+    }
+
+
+def cancel_subscription(provider_subscription_id: str) -> None:
+    """Cancel a Paddle subscription at end of current billing period."""
+    from paddle_billing.Resources.Subscriptions.Operations import CancelSubscription
+
+    paddle = _paddle_client()
+    paddle.subscriptions.cancel(
+        provider_subscription_id,
+        CancelSubscription(effective_from="next_billing_period"),
+    )
+
+
+def get_management_url(provider_subscription_id: str) -> str:
+    """Get the Paddle customer portal URL for updating payment method."""
+    paddle = _paddle_client()
+    paddle_sub = paddle.subscriptions.get(provider_subscription_id)
+    return paddle_sub.management_urls.update_payment_method
+
+
+def verify_webhook(payload: bytes, headers) -> bool:
+    """Verify Paddle webhook signature. Returns True if valid or no secret configured."""
+    if not config.PADDLE_WEBHOOK_SECRET:
+        return True
+    try:
+        return _verifier.verify(
+            _WebhookRequest(payload, headers),
+            Secret(config.PADDLE_WEBHOOK_SECRET),
+        )
+    except (ConnectionRefusedError, ValueError):
+        return False
+
+
+def parse_webhook(payload: bytes) -> dict:
+    """Parse a Paddle webhook payload into a normalized event dict.
+
+    Returns dict with keys: event_type, subscription_id, customer_id,
+    user_id, supplier_id, plan, status, current_period_end, data, items.
+    """
+    event = json.loads(payload)
+    event_type = event.get("event_type", "")
+    data = event.get("data") or {}
+    custom_data = data.get("custom_data") or {}
+
+    billing_period = data.get("current_billing_period") or {}
+
+    return {
+        "event_type": event_type,
+        "subscription_id": data.get("id", ""),
+        "customer_id": str(data.get("customer_id", "")),
+        "user_id": custom_data.get("user_id"),
+        "supplier_id": custom_data.get("supplier_id"),
+        "plan": custom_data.get("plan", ""),
+        "status": data.get("status", ""),
+        "current_period_end": billing_period.get("ends_at"),
+        "data": data,
+        "items": data.get("items", []),
+        "custom_data": custom_data,
+    }

web/src/padelnomics/billing/routes.py

@@ -1,6 +1,9 @@
 """
 Billing domain: checkout, webhooks, subscription management.
-Payment provider: paddle
+
+Provider dispatch: PAYMENT_PROVIDER env var selects 'paddle' or 'stripe'.
+Both webhook endpoints (/webhook/paddle and /webhook/stripe) stay active
+regardless of the toggle — existing subscribers keep sending webhooks.
 """
 
 import json
@@ -8,20 +11,21 @@ import secrets
 from datetime import timedelta
 from pathlib import Path
 
-from paddle_billing import Client as PaddleClient
-from paddle_billing import Environment, Options
-from paddle_billing.Notifications import Secret, Verifier
 from quart import Blueprint, flash, g, jsonify, redirect, render_template, request, session, url_for
 
 from ..auth.routes import login_required
-from ..core import config, execute, fetch_one, get_paddle_price, utcnow, utcnow_iso
+from ..core import config, execute, fetch_one, get_price_id, utcnow, utcnow_iso
 from ..i18n import get_translations
 
 
-def _paddle_client() -> PaddleClient:
+def _provider():
-    """Create a Paddle SDK client. Used only for subscription management + webhook verification."""
+    """Return the active payment provider module."""
-    env = Environment.SANDBOX if config.PADDLE_ENVIRONMENT == "sandbox" else Environment.PRODUCTION
+    if config.PAYMENT_PROVIDER == "stripe":
-    return PaddleClient(config.PADDLE_API_KEY, options=Options(env))
+        from . import stripe as mod
+    else:
+        from . import paddle as mod
+    return mod
+
 
 # Blueprint with its own template folder
 bp = Blueprint(
@@ -33,7 +37,7 @@ bp = Blueprint(
 
 
 # =============================================================================
-# SQL Queries
+# SQL Queries (provider-agnostic)
 # =============================================================================
 
 async def get_subscription(user_id: int) -> dict | None:
@@ -132,7 +136,7 @@ async def is_within_limits(user_id: int, resource: str, current_count: int) -> b
 
 
 # =============================================================================
-# Routes
+# Routes (provider-agnostic)
 # =============================================================================
 
 @bp.route("/pricing")
@@ -151,129 +155,171 @@ async def success():
     return await render_template("success.html")
 
 
-
 # =============================================================================
-# Paddle Implementation — Paddle.js Overlay Checkout
+# Checkout / Manage / Cancel — dispatched to active provider
 # =============================================================================
 
 @bp.route("/checkout/<plan>", methods=["POST"])
 @login_required
 async def checkout(plan: str):
-    """Return JSON for Paddle.js overlay checkout."""
+    """Return JSON for checkout (overlay for Paddle, redirect URL for Stripe)."""
-    price_id = await get_paddle_price(plan)
+    price_id = await get_price_id(plan)
     if not price_id:
         return jsonify({"error": "Invalid plan selected."}), 400
 
-    return jsonify({
+    payload = _provider().build_checkout_payload(
-        "items": [{"priceId": price_id, "quantity": 1}],
+        price_id=price_id,
-        "customData": {"user_id": str(g.user["id"]), "plan": plan},
+        custom_data={"user_id": str(g.user["id"]), "plan": plan},
-        "settings": {
+        success_url=f"{config.BASE_URL}/billing/success",
-            "successUrl": f"{config.BASE_URL}/billing/success",
+    )
-        },
+    return jsonify(payload)
-    })
+
+
+@bp.route("/checkout/item", methods=["POST"])
+@login_required
+async def checkout_item():
+    """Return checkout JSON for a single item (boost, credit pack, etc.).
+
+    Used by dashboard boost/credit buttons that need a server round-trip
+    for Stripe (Checkout Session creation) and work with Paddle overlay too.
+    Expects JSON body: {price_key, custom_data, success_url?}
+    """
+    body = await request.get_json(silent=True) or {}
+    price_key = body.get("price_key", "")
+    custom_data = body.get("custom_data", {})
+    success_url = body.get("success_url", f"{config.BASE_URL}/suppliers/dashboard?tab=boosts")
+
+    price_id = await get_price_id(price_key)
+    if not price_id:
+        return jsonify({"error": "Product not configured."}), 400
+
+    payload = _provider().build_checkout_payload(
+        price_id=price_id,
+        custom_data=custom_data,
+        success_url=success_url,
+    )
+    return jsonify(payload)
 
 
 @bp.route("/manage", methods=["POST"])
 @login_required
 async def manage():
-    """Redirect to Paddle customer portal."""
+    """Redirect to payment provider's customer portal."""
     sub = await get_subscription(g.user["id"])
     if not sub or not sub.get("provider_subscription_id"):
         t = get_translations(g.get("lang") or "en")
         await flash(t["billing_no_subscription"], "error")
         return redirect(url_for("dashboard.settings"))
 
-    paddle = _paddle_client()
+    portal_url = _provider().get_management_url(sub["provider_subscription_id"])
-    paddle_sub = paddle.subscriptions.get(sub["provider_subscription_id"])
-    portal_url = paddle_sub.management_urls.update_payment_method
     return redirect(portal_url)
 
 
 @bp.route("/cancel", methods=["POST"])
 @login_required
 async def cancel():
-    """Cancel subscription via Paddle API."""
+    """Cancel subscription via active payment provider."""
     sub = await get_subscription(g.user["id"])
     if sub and sub.get("provider_subscription_id"):
-        from paddle_billing.Resources.Subscriptions.Operations import CancelSubscription
+        _provider().cancel_subscription(sub["provider_subscription_id"])
-        paddle = _paddle_client()
-        paddle.subscriptions.cancel(
-            sub["provider_subscription_id"],
-            CancelSubscription(effective_from="next_billing_period"),
-        )
     return redirect(url_for("dashboard.settings"))
 
 
-class _WebhookRequest:
+# =============================================================================
-    """Minimal wrapper satisfying paddle_billing's Request Protocol."""
+# Paddle Webhook — always active (existing subscribers keep sending)
-    def __init__(self, body: bytes, headers):
+# =============================================================================
-        self.body = body
-        self.headers = headers
-
-
-_verifier = Verifier(maximum_variance=300)
-
 
 @bp.route("/webhook/paddle", methods=["POST"])
-async def webhook():
+async def webhook_paddle():
-    """Handle Paddle webhooks."""
+    """Handle Paddle webhooks — always active regardless of PAYMENT_PROVIDER toggle."""
+    from . import paddle as paddle_mod
+
     payload = await request.get_data()
 
-    if config.PADDLE_WEBHOOK_SECRET:
+    if not paddle_mod.verify_webhook(payload, request.headers):
-        try:
-            ok = _verifier.verify(
-                _WebhookRequest(payload, request.headers),
-                Secret(config.PADDLE_WEBHOOK_SECRET),
-            )
-        except (ConnectionRefusedError, ValueError):
-            ok = False
-        if not ok:
         return jsonify({"error": "Invalid signature"}), 400
 
     try:
-        event = json.loads(payload)
+        ev = paddle_mod.parse_webhook(payload)
     except (json.JSONDecodeError, ValueError):
         return jsonify({"error": "Invalid JSON payload"}), 400
-    event_type = event.get("event_type")
-    data = event.get("data") or {}
-    custom_data = data.get("custom_data") or {}
-    user_id = custom_data.get("user_id")
-    plan = custom_data.get("plan", "")
 
-    # Store billing customer for any subscription event with a customer_id
+    await _handle_webhook_event(ev)
-    customer_id = str(data.get("customer_id", ""))
+    return jsonify({"received": True})
+
+
+# =============================================================================
+# Stripe Webhook — always active (once Stripe is configured)
+# =============================================================================
+
+@bp.route("/webhook/stripe", methods=["POST"])
+async def webhook_stripe():
+    """Handle Stripe webhooks — always active regardless of PAYMENT_PROVIDER toggle."""
+    if not config.STRIPE_WEBHOOK_SECRET:
+        return jsonify({"error": "Stripe not configured"}), 404
+
+    from . import stripe as stripe_mod
+
+    payload = await request.get_data()
+
+    if not stripe_mod.verify_webhook(payload, request.headers):
+        return jsonify({"error": "Invalid signature"}), 400
+
+    try:
+        ev = stripe_mod.parse_webhook(payload)
+    except (json.JSONDecodeError, ValueError):
+        return jsonify({"error": "Invalid payload"}), 400
+
+    await _handle_webhook_event(ev)
+    return jsonify({"received": True})
+
+
+# =============================================================================
+# Shared Webhook Event Handler (provider-agnostic)
+# =============================================================================
+
+async def _handle_webhook_event(ev: dict) -> None:
+    """Process a normalized webhook event from any provider.
+
+    ev keys: event_type, subscription_id, customer_id, user_id, supplier_id,
+             plan, status, current_period_end, data, items, custom_data
+    """
+    event_type = ev.get("event_type", "")
+    user_id = ev.get("user_id")
+    plan = ev.get("plan", "")
+
+    # Store billing customer
+    customer_id = ev.get("customer_id", "")
     if customer_id and user_id:
         await upsert_billing_customer(int(user_id), customer_id)
 
     if event_type == "subscription.activated":
         if plan.startswith("supplier_"):
-            await _handle_supplier_subscription_activated(data, custom_data)
+            await _handle_supplier_subscription_activated(ev)
         elif user_id:
             await upsert_subscription(
                 user_id=int(user_id),
                 plan=plan or "starter",
                 status="active",
-                provider_subscription_id=data.get("id", ""),
+                provider_subscription_id=ev.get("subscription_id", ""),
-                current_period_end=(data.get("current_billing_period") or {}).get("ends_at"),
+                current_period_end=ev.get("current_period_end"),
             )
 
     elif event_type == "subscription.updated":
         await update_subscription_status(
-            data.get("id", ""),
+            ev.get("subscription_id", ""),
-            status=data.get("status", "active"),
+            status=ev.get("status", "active"),
-            current_period_end=(data.get("current_billing_period") or {}).get("ends_at"),
+            current_period_end=ev.get("current_period_end"),
         )
 
     elif event_type == "subscription.canceled":
-        await update_subscription_status(data.get("id", ""), status="cancelled")
+        await update_subscription_status(ev.get("subscription_id", ""), status="cancelled")
 
     elif event_type == "subscription.past_due":
-        await update_subscription_status(data.get("id", ""), status="past_due")
+        await update_subscription_status(ev.get("subscription_id", ""), status="past_due")
 
     elif event_type == "transaction.completed":
-        await _handle_transaction_completed(data, custom_data)
+        await _handle_transaction_completed(ev)
-
-    return jsonify({"received": True})
 
 
 # =============================================================================
@@ -301,7 +347,13 @@ BOOST_PRICE_KEYS = {
 
 
 async def _price_id_to_key(price_id: str) -> str | None:
-    """Reverse-lookup a paddle_products key from a Paddle price ID."""
+    """Reverse-lookup a product key from a provider price ID."""
+    row = await fetch_one(
+        "SELECT key FROM payment_products WHERE provider_price_id = ?", (price_id,)
+    )
+    if row:
+        return row["key"]
+    # Fallback to old table for pre-migration DBs
     row = await fetch_one(
         "SELECT key FROM paddle_products WHERE paddle_price_id = ?", (price_id,)
     )
@@ -330,13 +382,13 @@ def _derive_tier_from_plan(plan: str) -> tuple[str, str]:
     return base, tier
 
 
-async def _handle_supplier_subscription_activated(data: dict, custom_data: dict) -> None:
+async def _handle_supplier_subscription_activated(ev: dict) -> None:
     """Handle supplier plan subscription activation."""
     from ..core import transaction as db_transaction
 
-    supplier_id = custom_data.get("supplier_id")
+    supplier_id = ev.get("supplier_id")
-    plan = custom_data.get("plan", "supplier_growth")
+    plan = ev.get("plan", "supplier_growth")
-    user_id = custom_data.get("user_id")
+    user_id = ev.get("user_id")
 
     if not supplier_id:
         return
@@ -365,7 +417,8 @@ async def _handle_supplier_subscription_activated(data: dict, custom_data: dict)
             )
 
         # Create boost records for items included in the subscription
-        items = data.get("items", [])
+        items = ev.get("items", [])
+        data = ev.get("data", {})
         for item in items:
             price_id = item.get("price", {}).get("id", "")
             key = await _price_id_to_key(price_id)
@@ -388,13 +441,15 @@ async def _handle_supplier_subscription_activated(data: dict, custom_data: dict)
                     )
 
 
-async def _handle_transaction_completed(data: dict, custom_data: dict) -> None:
+async def _handle_transaction_completed(ev: dict) -> None:
     """Handle one-time transaction completion (credit packs, sticky boosts, business plan)."""
-    supplier_id = custom_data.get("supplier_id")
+    supplier_id = ev.get("supplier_id")
-    user_id = custom_data.get("user_id")
+    user_id = ev.get("user_id")
+    custom_data = ev.get("custom_data", {})
+    data = ev.get("data", {})
     now = utcnow_iso()
 
-    items = data.get("items", [])
+    items = ev.get("items", [])
     for item in items:
         price_id = item.get("price", {}).get("id", "")
         key = await _price_id_to_key(price_id)

web/src/padelnomics/billing/stripe.py

@@ -0,0 +1,364 @@
+"""
+Stripe payment provider — checkout sessions, webhook handling, subscription management.
+
+Exports the same interface as paddle.py so billing/routes.py can dispatch:
+- build_checkout_payload()
+- build_multi_item_checkout_payload()
+- cancel_subscription()
+- get_management_url()
+- verify_webhook()
+- parse_webhook()
+
+Stripe Tax add-on handles EU VAT collection (must be enabled in Stripe Dashboard).
+"""
+
+import json
+import logging
+
+import stripe as stripe_sdk
+
+from ..core import config
+
+logger = logging.getLogger(__name__)
+
+
+def _stripe_client():
+    """Configure and return the stripe module with our API key."""
+    stripe_sdk.api_key = config.STRIPE_SECRET_KEY
+    stripe_sdk.max_network_retries = 2
+    return stripe_sdk
+
+
+def build_checkout_payload(
+    price_id: str, custom_data: dict, success_url: str,
+) -> dict:
+    """Create a Stripe Checkout Session for a single item.
+
+    Returns {checkout_url: "https://checkout.stripe.com/..."} — the client
+    JS redirects the browser there (no overlay SDK needed).
+    """
+    s = _stripe_client()
+    session = s.checkout.Session.create(
+        mode=_mode_for_price(s, price_id),
+        line_items=[{"price": price_id, "quantity": 1}],
+        metadata=custom_data,
+        success_url=success_url + "?session_id={CHECKOUT_SESSION_ID}",
+        cancel_url=success_url.rsplit("/success", 1)[0] + "/pricing",
+        automatic_tax={"enabled": True},
+        tax_id_collection={"enabled": True},
+
+
+    )
+    return {"checkout_url": session.url}
+
+
+def build_multi_item_checkout_payload(
+    items: list[dict], custom_data: dict, success_url: str,
+) -> dict:
+    """Create a Stripe Checkout Session for multiple line items.
+
+    items: list of {"priceId": "price_xxx", "quantity": 1}
+    """
+    s = _stripe_client()
+
+    line_items = [{"price": i["priceId"], "quantity": i.get("quantity", 1)} for i in items]
+
+    # Determine mode: if any item is recurring, use "subscription".
+    # Otherwise use "payment" for one-time purchases.
+    has_recurring = any(_is_recurring_price(s, i["priceId"]) for i in items)
+    mode = "subscription" if has_recurring else "payment"
+
+    session = s.checkout.Session.create(
+        mode=mode,
+        line_items=line_items,
+        metadata=custom_data,
+        success_url=success_url + "?session_id={CHECKOUT_SESSION_ID}",
+        cancel_url=success_url.rsplit("/success", 1)[0],
+        automatic_tax={"enabled": True},
+        tax_id_collection={"enabled": True},
+
+
+    )
+    return {"checkout_url": session.url}
+
+
+def _mode_for_price(s, price_id: str) -> str:
+    """Determine Checkout Session mode from price type."""
+    try:
+        price = s.Price.retrieve(price_id)
+        return "subscription" if price.type == "recurring" else "payment"
+    except Exception:
+        # Default to payment if we can't determine
+        return "payment"
+
+
+def _is_recurring_price(s, price_id: str) -> bool:
+    """Check if a Stripe price is recurring (subscription)."""
+    try:
+        price = s.Price.retrieve(price_id)
+        return price.type == "recurring"
+    except Exception:
+        return False
+
+
+def cancel_subscription(provider_subscription_id: str) -> None:
+    """Cancel a Stripe subscription at end of current billing period."""
+    s = _stripe_client()
+    s.Subscription.modify(
+        provider_subscription_id,
+        cancel_at_period_end=True,
+
+
+    )
+
+
+def get_management_url(provider_subscription_id: str) -> str:
+    """Create a Stripe Billing Portal session and return its URL."""
+    s = _stripe_client()
+
+    # Get customer_id from the subscription
+    sub = s.Subscription.retrieve(
+        provider_subscription_id,
+
+
+    )
+    portal = s.billing_portal.Session.create(
+        customer=sub.customer,
+        return_url=f"{config.BASE_URL}/billing/success",
+
+
+    )
+    return portal.url
+
+
+def verify_webhook(payload: bytes, headers) -> bool:
+    """Verify Stripe webhook signature using the Stripe-Signature header."""
+    if not config.STRIPE_WEBHOOK_SECRET:
+        return True
+    sig_header = headers.get("Stripe-Signature", "")
+    if not sig_header:
+        return False
+    try:
+        stripe_sdk.Webhook.construct_event(
+            payload, sig_header, config.STRIPE_WEBHOOK_SECRET,
+        )
+        return True
+    except (stripe_sdk.SignatureVerificationError, ValueError):
+        return False
+
+
+def parse_webhook(payload: bytes) -> dict:
+    """Parse a Stripe webhook payload into a normalized event dict.
+
+    Maps Stripe event types to the shared format used by _handle_webhook_event():
+    - checkout.session.completed (mode=subscription) → subscription.activated
+    - customer.subscription.created → subscription.activated
+    - customer.subscription.updated → subscription.updated
+    - customer.subscription.deleted → subscription.canceled
+    - invoice.payment_failed → subscription.past_due
+    - checkout.session.completed (mode=payment) → transaction.completed
+    """
+    raw = json.loads(payload)
+    stripe_type = raw.get("type", "")
+    obj = raw.get("data", {}).get("object", {})
+
+    # Extract metadata — Stripe stores custom data in session/subscription metadata
+    metadata = obj.get("metadata") or {}
+
+    # Common fields
+    customer_id = obj.get("customer", "")
+    user_id = metadata.get("user_id")
+    supplier_id = metadata.get("supplier_id")
+    plan = metadata.get("plan", "")
+
+    # Map Stripe events to our shared event types
+    if stripe_type == "checkout.session.completed":
+        mode = obj.get("mode", "")
+        if mode == "subscription":
+            subscription_id = obj.get("subscription", "")
+            # Fetch subscription details for period end
+            period_end = None
+            if subscription_id:
+                try:
+                    s = _stripe_client()
+                    sub = s.Subscription.retrieve(
+                        subscription_id,
+                
+
+                    )
+                    # Stripe API 2026-02+ moved period_end to items
+                    ts = sub.current_period_end
+                    if not ts and sub.get("items", {}).get("data"):
+                        ts = sub["items"]["data"][0].get("current_period_end")
+                    period_end = _unix_to_iso(ts)
+                except Exception:
+                    logger.warning("Failed to fetch subscription %s for period_end", subscription_id)
+
+            return {
+                "event_type": "subscription.activated",
+                "subscription_id": subscription_id,
+                "customer_id": str(customer_id),
+                "user_id": user_id,
+                "supplier_id": supplier_id,
+                "plan": plan,
+                "status": "active",
+                "current_period_end": period_end,
+                "data": obj,
+                "items": _extract_line_items(obj),
+                "custom_data": metadata,
+            }
+        else:
+            # One-time payment
+            return {
+                "event_type": "transaction.completed",
+                "subscription_id": "",
+                "customer_id": str(customer_id),
+                "user_id": user_id,
+                "supplier_id": supplier_id,
+                "plan": plan,
+                "status": "completed",
+                "current_period_end": None,
+                "data": obj,
+                "items": _extract_line_items(obj),
+                "custom_data": metadata,
+            }
+
+    elif stripe_type == "customer.subscription.created":
+        # New subscription — map to subscription.activated so the handler creates the DB row
+        status = _map_stripe_status(obj.get("status", ""))
+        return {
+            "event_type": "subscription.activated",
+            "subscription_id": obj.get("id", ""),
+            "customer_id": str(customer_id),
+            "user_id": user_id,
+            "supplier_id": supplier_id,
+            "plan": plan,
+            "status": status,
+            "current_period_end": _get_period_end(obj),
+            "data": obj,
+            "items": _extract_sub_items(obj),
+            "custom_data": metadata,
+        }
+
+    elif stripe_type == "customer.subscription.updated":
+        status = _map_stripe_status(obj.get("status", ""))
+        return {
+            "event_type": "subscription.updated",
+            "subscription_id": obj.get("id", ""),
+            "customer_id": str(customer_id),
+            "user_id": user_id,
+            "supplier_id": supplier_id,
+            "plan": plan,
+            "status": status,
+            "current_period_end": _get_period_end(obj),
+            "data": obj,
+            "items": _extract_sub_items(obj),
+            "custom_data": metadata,
+        }
+
+    elif stripe_type == "customer.subscription.deleted":
+        return {
+            "event_type": "subscription.canceled",
+            "subscription_id": obj.get("id", ""),
+            "customer_id": str(customer_id),
+            "user_id": user_id,
+            "supplier_id": supplier_id,
+            "plan": plan,
+            "status": "cancelled",
+            "current_period_end": _get_period_end(obj),
+            "data": obj,
+            "items": _extract_sub_items(obj),
+            "custom_data": metadata,
+        }
+
+    elif stripe_type == "invoice.payment_failed":
+        sub_id = obj.get("subscription", "")
+        return {
+            "event_type": "subscription.past_due",
+            "subscription_id": sub_id,
+            "customer_id": str(customer_id),
+            "user_id": user_id,
+            "supplier_id": supplier_id,
+            "plan": plan,
+            "status": "past_due",
+            "current_period_end": None,
+            "data": obj,
+            "items": [],
+            "custom_data": metadata,
+        }
+
+    # Unknown event — return a no-op
+    return {
+        "event_type": "",
+        "subscription_id": "",
+        "customer_id": str(customer_id),
+        "user_id": user_id,
+        "supplier_id": supplier_id,
+        "plan": plan,
+        "status": "",
+        "current_period_end": None,
+        "data": obj,
+        "items": [],
+        "custom_data": metadata,
+    }
+
+
+# =============================================================================
+# Helpers
+# =============================================================================
+
+def _map_stripe_status(stripe_status: str) -> str:
+    """Map Stripe subscription status to our internal status."""
+    mapping = {
+        "active": "active",
+        "trialing": "on_trial",
+        "past_due": "past_due",
+        "canceled": "cancelled",
+        "unpaid": "past_due",
+        "incomplete": "past_due",
+        "incomplete_expired": "expired",
+        "paused": "paused",
+    }
+    return mapping.get(stripe_status, stripe_status)
+
+
+def _unix_to_iso(ts) -> str | None:
+    """Convert Unix timestamp to ISO string, or None."""
+    if not ts:
+        return None
+    from datetime import UTC, datetime
+    return datetime.fromtimestamp(int(ts), tz=UTC).strftime("%Y-%m-%dT%H:%M:%S.000000Z")
+
+
+def _get_period_end(obj: dict) -> str | None:
+    """Extract current_period_end from subscription or its first item.
+
+    Stripe API 2026-02+ moved period fields from subscription to subscription items.
+    """
+    ts = obj.get("current_period_end")
+    if not ts:
+        items = obj.get("items", {}).get("data", [])
+        if items:
+            ts = items[0].get("current_period_end")
+    return _unix_to_iso(ts)
+
+
+def _extract_line_items(session_obj: dict) -> list[dict]:
+    """Extract line items from a Checkout Session in Paddle-compatible format.
+
+    Stripe sessions don't embed line items directly — we'd need an extra API call.
+    For webhook handling, the key info (price_id) comes from subscription items.
+    Returns items in the format: [{"price": {"id": "price_xxx"}}]
+    """
+    # For checkout.session.completed, line_items aren't in the webhook payload.
+    # The webhook handler for subscription.activated fetches them separately.
+    # For one-time payments, we can reconstruct from the session's line_items
+    # via the Stripe API, but to keep webhook handling fast we skip this and
+    # handle it via the subscription events instead.
+    return []
+
+
+def _extract_sub_items(sub_obj: dict) -> list[dict]:
+    """Extract items from a Stripe Subscription object in Paddle-compatible format."""
+    items = sub_obj.get("items", {}).get("data", [])
+    return [{"price": {"id": item.get("price", {}).get("id", "")}} for item in items]

web/src/padelnomics/core.py

@@ -49,13 +49,17 @@ class Config:
     MAGIC_LINK_EXPIRY_MINUTES: int = int(os.getenv("MAGIC_LINK_EXPIRY_MINUTES", "15"))
     SESSION_LIFETIME_DAYS: int = int(os.getenv("SESSION_LIFETIME_DAYS", "30"))
 
-    PAYMENT_PROVIDER: str = "paddle"
+    PAYMENT_PROVIDER: str = _env("PAYMENT_PROVIDER", "paddle").lower()
 
     PADDLE_API_KEY: str = os.getenv("PADDLE_API_KEY", "")
     PADDLE_CLIENT_TOKEN: str = os.getenv("PADDLE_CLIENT_TOKEN", "")
     PADDLE_WEBHOOK_SECRET: str = os.getenv("PADDLE_WEBHOOK_SECRET", "")
     PADDLE_ENVIRONMENT: str = _env("PADDLE_ENVIRONMENT", "sandbox")
 
+    STRIPE_SECRET_KEY: str = os.getenv("STRIPE_SECRET_KEY", "") or os.getenv("STRIPE_API_PRIVATE_KEY", "")
+    STRIPE_PUBLISHABLE_KEY: str = os.getenv("STRIPE_PUBLISHABLE_KEY", "") or os.getenv("STRIPE_API_PUBLIC_KEY", "")
+    STRIPE_WEBHOOK_SECRET: str = os.getenv("STRIPE_WEBHOOK_SECRET", "")
+
     UMAMI_API_URL: str = os.getenv("UMAMI_API_URL", "https://umami.padelnomics.io")
     UMAMI_API_TOKEN: str = os.getenv("UMAMI_API_TOKEN", "")
     UMAMI_WEBSITE_ID: str = "4474414b-58d6-4c6e-89a1-df5ea1f49d70"
@@ -722,16 +726,39 @@ async def purge_deleted(table: str, days: int = 30) -> int:
 # =============================================================================
 
 
+async def get_price_id(key: str, provider: str = None) -> str | None:
+    """Look up a provider price ID by product key from the payment_products table."""
+    provider = provider or config.PAYMENT_PROVIDER
+    row = await fetch_one(
+        "SELECT provider_price_id FROM payment_products WHERE provider = ? AND key = ?",
+        (provider, key),
+    )
+    return row["provider_price_id"] if row else None
+
+
+async def get_all_price_ids(provider: str = None) -> dict[str, str]:
+    """Load all price IDs for a provider as a {key: price_id} dict."""
+    provider = provider or config.PAYMENT_PROVIDER
+    rows = await fetch_all(
+        "SELECT key, provider_price_id FROM payment_products WHERE provider = ?",
+        (provider,),
+    )
+    return {r["key"]: r["provider_price_id"] for r in rows}
+
+
 async def get_paddle_price(key: str) -> str | None:
-    """Look up a Paddle price ID by product key from the paddle_products table."""
+    """Deprecated: use get_price_id(). Falls back to paddle_products for pre-migration DBs."""
+    result = await get_price_id(key, provider="paddle")
+    if result:
+        return result
+    # Fallback to old table if payment_products not yet populated
     row = await fetch_one("SELECT paddle_price_id FROM paddle_products WHERE key = ?", (key,))
     return row["paddle_price_id"] if row else None
 
 
 async def get_all_paddle_prices() -> dict[str, str]:
-    """Load all Paddle price IDs as a {key: price_id} dict."""
+    """Deprecated: use get_all_price_ids()."""
-    rows = await fetch_all("SELECT key, paddle_price_id FROM paddle_products")
+    return await get_all_price_ids(provider="paddle")
-    return {r["key"]: r["paddle_price_id"] for r in rows}
 
 
 # =============================================================================
@@ -740,9 +767,14 @@ async def get_all_paddle_prices() -> dict[str, str]:
 
 
 def slugify(text: str, max_length_chars: int = 80) -> str:
-    """Convert text to URL-safe slug."""
+    """Convert text to URL-safe slug.
+
+    Pre-replaces ß→ss before NFKD normalization so output matches the SQL
+    @slugify macro (which uses DuckDB STRIP_ACCENTS + REPLACE).
+    """
+    text = text.lower().replace("ß", "ss")
     text = unicodedata.normalize("NFKD", text).encode("ascii", "ignore").decode()
-    text = re.sub(r"[^\w\s-]", "", text.lower())
+    text = re.sub(r"[^\w\s-]", "", text)
     text = re.sub(r"[-\s]+", "-", text).strip("-")
     return text[:max_length_chars]
 

web/src/padelnomics/locales/de.json

@@ -89,17 +89,17 @@
   "flash_verify_invalid": "Ungültiger Verifizierungslink.",
   "flash_verify_expired": "Dieser Link ist abgelaufen oder wurde bereits verwendet. Bitte stelle eine neue Anfrage.",
   "flash_verify_invalid_lead": "Dieses Angebot wurde bereits verifiziert oder existiert nicht.",
-  "landing_hero_badge": "Padel-Finanzrechner & Businessplan-Tool",
+  "landing_hero_badge": "Das Padel-Gründer-Toolkit — kostenlos",
-  "landing_hero_h1_1": "Plan Dein Padel-",
+  "landing_hero_h1_1": "Investier in Padel",
-  "landing_hero_h1_2": "Business in Minuten,",
+  "landing_hero_h1_2": "mit Sicherheit,",
-  "landing_hero_h1_3": "nicht Monaten",
+  "landing_hero_h1_3": "nicht Bauchgefühl",
-  "landing_hero_btn_primary": "Jetzt Dein Padel-Business planen →",
+  "landing_hero_btn_primary": "Kostenlosen Businessplan starten →",
-  "landing_hero_btn_secondary": "Anbieter durchsuchen",
+  "landing_hero_btn_secondary": "Anbieter-Angebote einholen",
-  "landing_hero_bullet_1": "Keine Registrierung erforderlich",
+  "landing_hero_bullet_1": "Kostenlos — ohne Registrierung, ohne Kreditkarte",
-  "landing_hero_bullet_2": "60+ Variablen",
+  "landing_hero_bullet_2": "Bankfertige Kennzahlen (IRR, DSCR, MOIC)",
-  "landing_hero_bullet_3": "Unbegrenzte Szenarien",
+  "landing_hero_bullet_3": "Basiert auf echten Marktdaten",
-  "landing_roi_title": "Schnelle Renditeschätzung",
+  "landing_roi_title": "Ist Deine Padel-Idee rentabel?",
-  "landing_roi_subtitle": "Schieberegler bewegen und Projektion in Echtzeit sehen",
+  "landing_roi_subtitle": "Finde es in 30 Sekunden heraus",
   "landing_roi_courts": "Plätze",
   "landing_roi_rate": "Durchschn. Stundensatz",
   "landing_roi_util": "Ziel-Auslastung",
@@ -108,7 +108,7 @@
   "landing_roi_payback": "Amortisationszeit",
   "landing_roi_annual_roi": "Jährlicher ROI",
   "landing_roi_note": "Annahmen: Indoorhalle Mietmodell, 8 €/m² Miete, Personalkosten, 5 % Zinsen, 10-jähriges Darlehen. Amortisation und ROI basieren auf der Gesamtinvestition.",
-  "landing_roi_cta": "Jetzt Dein Padel-Business planen →",
+  "landing_roi_cta": "Vollständigen Businessplan erstellen — kostenlos →",
   "landing_journey_title": "Deine Reise",
   "landing_journey_01": "Analysieren",
   "landing_journey_01_badge": "Demnächst",
@@ -118,27 +118,27 @@
   "landing_journey_04": "Bauen",
   "landing_journey_05": "Wachsen",
   "landing_journey_05_badge": "Demnächst",
-  "landing_features_title": "Für ernsthafte Padel-Unternehmer gebaut",
+  "landing_features_title": "Alles, was Du für eine fundierte Entscheidung brauchst",
-  "landing_feature_1_h3": "60+ Variablen",
+  "landing_feature_1_h3": "Kenne Deine Zahlen in- und auswendig",
-  "landing_feature_2_h3": "6 Analyse-Tabs",
+  "landing_feature_2_h3": "Bankfertig ab Tag eins",
-  "landing_feature_3_h3": "Indoor & Outdoor",
+  "landing_feature_3_h3": "Jeder Anlagentyp, jeder Markt",
-  "landing_feature_4_h3": "Sensitivitätsanalyse",
+  "landing_feature_4_h3": "Stresstest vor dem Commitment",
-  "landing_feature_5_h3": "Professionelle Kennzahlen",
+  "landing_feature_5_h3": "Ersetzt den 5.000-€-Berater",
-  "landing_feature_6_h3": "Speichern & Vergleichen",
+  "landing_feature_6_h3": "Szenarien direkt vergleichen",
-  "landing_supplier_title": "Die richtigen Anbieter für Dein Projekt finden",
+  "landing_supplier_title": "Bereit zum Bauen? Lass Dich mit verifizierten Anbietern verbinden",
-  "landing_supplier_step_1_title": "Padel-Platz planen",
+  "landing_supplier_step_1_title": "Projekt teilen",
-  "landing_supplier_step_2_title": "Angebote einholen",
+  "landing_supplier_step_2_title": "Passende Anbieter finden",
-  "landing_supplier_step_3_title": "Vergleichen & Bauen",
+  "landing_supplier_step_3_title": "Angebote vergleichen",
-  "landing_supplier_browse_btn": "Anbieterverzeichnis durchsuchen",
+  "landing_supplier_browse_btn": "Angebote einholen — kostenlos & unverbindlich",
   "landing_faq_title": "Häufig gestellte Fragen",
-  "landing_faq_q1": "Was berechnet der Planer?",
+  "landing_faq_q1": "Wie viel kostet es, eine Padel-Anlage zu eröffnen?",
-  "landing_faq_q2": "Muss ich mich registrieren?",
+  "landing_faq_q2": "Akzeptiert die Bank einen Padelnomics-Businessplan?",
-  "landing_faq_q3": "Wie funktioniert die Anbieter-Vermittlung?",
+  "landing_faq_q3": "Wie genau sind die Finanzprojektionen?",
-  "landing_faq_q4": "Ist das Anbieterverzeichnis kostenlos?",
+  "landing_faq_q4": "Auf welchen Daten basieren die Markt-Benchmarks?",
-  "landing_faq_q5": "Wie genau sind die Finanzprojektionen?",
+  "landing_faq_q5": "Muss ich etwas bezahlen?",
   "landing_seo_title": "Padel-Platz-Investitionsplanung",
-  "landing_final_cta_h2": "Jetzt mit der Planung loslegen",
+  "landing_final_cta_h2": "Dein Banktermin kommt. Sei vorbereitet.",
-  "landing_final_cta_btn": "Jetzt Dein Padel-Business planen →",
+  "landing_final_cta_btn": "Kostenlosen Businessplan starten →",
   "features_h1": "Alles, was Du für Dein Padel-Business brauchst",
   "features_subtitle": "Professionelles Finanzmodell — vollständig kostenlos.",
   "features_card_1_h2": "60+ Variablen",
@@ -891,7 +891,7 @@
   "sup_meta_desc": "Kostenloser Verzeichniseintrag auf Padelnomics. Qualifizierte Leads von Interessenten mit fertigem Businessplan. Growth- und Pro-Pläne ab €199/Monat.",
   "sup_hero_h1a": "Kein Kaltakquise mehr.",
   "sup_hero_h1b": "Triff Käufer, die bereits einen Businessplan haben.",
-  "sup_hero_sub": "Jeder Lead auf Padelnomics hat CAPEX, Umsatz und ROI bereits modelliert – bevor er dich kontaktiert. Keine Zeitverschwender. Kein „ich schau mich nur um.“",
+  "sup_hero_sub": "Jeder Lead hat bereits ein Finanzmodell für sein Projekt erstellt. Du bekommst Budget, Zeitplan und Spezifikationen — noch vor dem Erstkontakt.",
   "sup_hero_cta": "Kostenlos starten",
   "sup_hero_trust_pre": "Vertrauen von Anbietern in",
   "sup_hero_trust_post": "Ländern",
@@ -955,7 +955,7 @@
   "sup_basic_f4": "Website & Kontaktdaten",
   "sup_basic_f5": "Checkliste der angebotenen Leistungen",
   "sup_basic_f6": "Kontaktformular auf der Listing-Seite",
-  "sup_basic_cta": "Unternehmen kostenlos eintragen",
+  "sup_basic_cta": "Kostenlos eintragen",
   "sup_growth_name": "Growth",
   "sup_growth_popular": "Beliebtester Plan",
   "sup_growth_credits": "30 Credits/Monat inklusive",
@@ -965,7 +965,7 @@
   "sup_growth_f4": "Priorität gegenüber kostenlosen Einträgen",
   "sup_growth_f5": "30 Lead-Credits pro Monat",
   "sup_growth_f6": "Zusätzliche Credit-Pakete kaufen",
-  "sup_growth_cta": "Jetzt starten",
+  "sup_growth_cta": "Leads erhalten",
   "sup_pro_name": "Pro",
   "sup_pro_credits": "100 Credits/Monat inklusive",
   "sup_pro_f1": "Alles aus Growth",
@@ -974,7 +974,7 @@
   "sup_pro_f4": "Featured Card-Rahmen & Glow",
   "sup_pro_f5": "Bevorzugte Platzierung im Verzeichnis",
   "sup_pro_f6": "100 Lead-Credits pro Monat",
-  "sup_pro_cta": "Jetzt starten",
+  "sup_pro_cta": "Pipeline maximieren",
   "sup_yearly_note_basic": "Dauerhaft kostenlos",
   "sup_yearly_note_growth": "€1.799 jährlich",
   "sup_yearly_note_pro": "€4.499 jährlich",
@@ -1012,14 +1012,14 @@
   "sup_cmp_t4": "Nie",
   "sup_cmp_m1": "Nach Kategorie gefiltert",
   "sup_cmp_footnote": "*Google-Ads-Schätzung basierend auf €20–80 CPC für Padel-Baukeywords bei 5–10 Klicks/Tag.",
-  "sup_proof_h2": "Vertrauen von führenden Unternehmen der Padel-Branche",
+  "sup_proof_h2": "Das bekommst du mit jedem Lead",
   "sup_proof_stat1": "erstellte Businesspläne",
   "sup_proof_stat2": "Anbieter",
   "sup_proof_stat3": "Länder",
-  "sup_proof_q1": "Padelnomics schickt uns Leads, die bereits ernsthaft an einem Bau interessiert sind. Die Projektbriefings sind detaillierter als das, was wir von Messen erhalten.",
+  "sup_proof_point1_h3": "Komplettes Projektbriefing",
-  "sup_proof_cite1": "— Europäischer Padel-Court-Hersteller",
+  "sup_proof_point1_p": "Anlagentyp, Court-Anzahl, Glas-/Lichtspezifikationen, Budget, Zeitplan, Finanzierungsstatus und vollständige Kontaktdaten — bevor du überhaupt Erstkontakt aufnimmst.",
-  "sup_proof_q2": "Endlich eine Plattform, die den Padel-Baumarkt versteht. Wir kennen das Budget, den Zeitplan und den Standorttyp, bevor wir überhaupt Erstkontakt aufnehmen.",
+  "sup_proof_point2_h3": "Finanzmodell inklusive",
-  "sup_proof_cite2": "— Padel-Court-Installationsunternehmen, Skandinavien",
+  "sup_proof_point2_p": "Jeder Lead hat bereits CAPEX, Umsatzprognosen und ROI durchgerechnet. Du sprichst mit jemandem, der seine Zahlen kennt.",
   "sup_faq_h2": "Anbieter-FAQ",
   "sup_faq_q1": "Wie werde ich gelistet?",
   "sup_faq_a1_pre": "Finde dein Unternehmen in unserem",
@@ -1172,34 +1172,67 @@
   "features_opex_body": "Peak- und Off-Peak-Preise mit konfigurierbaren Stundenaufteilungen. Monatliche Anlaufkurven für die Auslastung. Personalkosten, Wartung, Versicherung, Marketing und Betriebskosten — alle mit Schiebereglern anpassbar. Einnahmen aus Platzvermietung, Coaching, Ausrüstung und F&B.",
   "features_cf_body": "Monatliche Cashflow-Projektionen über 10 Jahre. Eigen-/Fremdkapitalaufteilung, Zinssätze und Kreditlaufzeiten modellieren. Schuldendienstdeckungsgrade und freien Cashflow Monat für Monat einsehen. Wasserfalldiagramme zeigen genau, wohin dein Geld fließt.",
   "features_returns_body": "Eigenkapital-IRR und MOIC unter verschiedenen Exit-Szenarien berechnen. Cap-Rate-Exits mit konfigurierbaren Haltedauern modellieren. Die Eigenkapitalentwicklung vom Ersteinsatz bis zum Exit-Erlös nachvollziehen.",
-  "landing_page_title": "Padelnomics - Padel-Kostenrechner & Finanzplaner",
+  "landing_page_title": "Padelnomics — Padel-Businessplan & Renditerechner | Kostenlos",
-  "landing_meta_desc": "Modelliere deine Padelplatz-Investition mit 60+ Variablen, Sensitivitätsanalyse und professionellen Projektionen. Innen-/Außenanlage, Miet- oder Eigentumsmodell.",
+  "landing_meta_desc": "Plane Deine Padel-Investition mit echten Marktdaten. Bankfertiges Finanzmodell mit IRR, DSCR, Sensitivitätsanalyse. Kostenlos — ohne Registrierung.",
-  "landing_og_desc": "Der professionellste Padel-Finanzplaner. 60+ Variablen, 6 Analyse-Tabs, Diagramme, Sensitivitätsanalyse und Anbieter-Vermittlung.",
+  "landing_og_desc": "Plane Deine Padel-Investition mit Sicherheit. Bankfertiges Finanzmodell, echte Marktdaten und verifizierte Anbieter-Vermittlung. Kostenlos — ohne Registrierung.",
-  "landing_hero_desc": "Modelliere Deine Padelplatz-Investition mit 60+ Variablen, Sensitivitätsanalyse und professionellen Projektionen. Danach wirst Du mit verifizierten Anbietern zusammengebracht.",
+  "landing_hero_desc": "Du stehst vor einer Investition von über 200.000 €. Padelnomics gibt Dir das Finanzmodell, die Marktdaten und die Anbieter-Kontakte, um diese Entscheidung mit offenen Augen zu treffen.",
   "landing_journey_01_desc": "Marktbedarfsanalyse, Standortbewertung und Identifikation von Nachfragepotenzialen.",
   "landing_journey_02_desc": "Modelliere deine Investition mit 60+ Variablen, Diagrammen und Sensitivitätsanalyse.",
   "landing_journey_03_desc": "Kontakte zu Banken und Investoren herstellen. Dein Finanzplan wird zum Businesscase.",
   "landing_journey_04_desc": "{total_suppliers}+ Platz-Anbieter aus {total_countries} Ländern durchsuchen. Passend zu Deinen Anforderungen vermittelt.",
   "landing_journey_05_desc": "Launch-Playbook, Performance-Benchmarks und Wachstumsanalysen für deinen Betrieb.",
-  "landing_feature_1_body": "Jede Annahme ist anpassbar: Platzbaukosten, Miete, Preisgestaltung, Auslastung, Finanzierungskonditionen, Exit-Szenarien. Nichts ist fest vorgegeben.",
+  "landing_feature_1_body": "Jede Kosten-, Erlös- und Finanzierungsannahme ist anpassbar. Nichts ist versteckt, nichts ist fest vorgegeben.",
-  "landing_feature_2_body": "Annahmen, Investition (CAPEX), Betriebsmodell, Cashflow, Renditen & Exit sowie Kennzahlen — jeder Tab mit interaktiven Diagrammen.",
+  "landing_feature_2_body": "IRR, MOIC, DSCR, Cash-on-Cash-Rendite, Break-even-Analyse — genau die Kennzahlen, die Banken und Investoren verlangen.",
-  "landing_feature_3_body": "Indoorhallenmodelle (Miete oder Neubau) und Außenanlagen mit Saisonalität. Szenarien direkt nebeneinander vergleichen.",
+  "landing_feature_3_body": "Indoorhallen, Außenplätze, Miet- oder Eigentumsmodell — mit Saisonalität und regionalen Kostenanpassungen.",
-  "landing_feature_4_body": "Sieh dir an, wie sich deine Renditen bei unterschiedlichen Auslastungsraten und Preisen verändern. Break-even-Punkt sofort ermitteln.",
+  "landing_feature_4_body": "Sieh, wie sich Deine Rendite verändert, wenn die Auslastung um 10 % sinkt oder die Zinsen steigen. Break-even-Punkt sofort ermitteln.",
-  "landing_feature_5_body": "IRR, MOIC, DSCR, Cash-on-Cash-Rendite, Break-even-Auslastung, RevPAH, Schuldenrendite — die Kennzahlen, die Banken und Investoren sehen möchten.",
+  "landing_feature_5_body": "Erhalte dasselbe Finanzmodell, das ein Berater für 5.000–10.000 € berechnen würde. Jederzeit selbst aktualisierbar.",
-  "landing_feature_6_body": "Unbegrenzte Szenarien speichern. Verschiedene Standorte, Platzzahlen und Finanzierungsstrukturen testen. Den optimalen Plan finden.",
+  "landing_feature_6_body": "Verschiedene Standorte, Platzzahlen und Finanzierungsstrukturen testen. Den Plan finden, der funktioniert.",
-  "landing_supplier_sub": "{total_suppliers}+ verifizierte Anbieter aus {total_countries} Ländern. Hersteller, Baufirmen, Belaghersteller, Beleuchtung und mehr.",
+  "landing_supplier_sub": "Jede Angebotsanfrage enthält Dein vollständiges Finanzmodell — Budget, Platzzahl, Zeitplan und Finanzierungsstatus. {total_suppliers}+ Anbieter aus {total_countries} Ländern.",
-  "landing_supplier_step_1_body": "Nutze den Finanzplaner, um deine Platzzahl, dein Budget und deinen Zeitplan zu modellieren.",
+  "landing_supplier_step_1_body": "Fülle in 2 Minuten einen Projektbrief aus. Deine Planer-Daten werden automatisch übernommen.",
-  "landing_supplier_step_2_body": "Angebote anfordern — wir vermitteln dich anhand deiner Projektspezifikationen an passende Anbieter.",
+  "landing_supplier_step_2_body": "Wir benachrichtigen Anbieter, die zu Deinen Anforderungen, Deinem Standort und Budget passen. Keine Kaltakquise nötig.",
-  "landing_supplier_step_3_body": "Angebote von vermittelten Anbietern erhalten. Keine Kaltakquise erforderlich.",
+  "landing_supplier_step_3_body": "Erhalte Angebote von passenden Anbietern. Jedes Angebot basiert auf Deinen tatsächlichen Projektdaten — keine Standardkalkulationen.",
-  "landing_faq_a1": "Der Planer erstellt ein vollständiges Finanzmodell: CAPEX-Aufschlüsselung, monatliche Betriebskosten, Cashflow-Projektionen, Schuldendienst, IRR, MOIC, DSCR, Amortisationszeit, Break-even-Auslastung und Sensitivitätsanalyse. Es werden Indoor-/Outdoor-Anlagen, Miet- und Eigentumsmodelle sowie alle wesentlichen Kosten- und Erlösvariablen abgedeckt.",
+  "landing_faq_a1": "Das hängt vom Format ab. Eine typische Indoorhalle mit 6–8 Plätzen in einem Mietobjekt kostet 250.000–500.000 €. Ein Neubau liegt bei 1–3 Mio. €. Outdoor-Plätze starten bei rund 150.000 € für 4 Courts. Mit Padelnomics modellierst Du Dein genaues Szenario — jede Variable ist anpassbar, und Du siehst das vollständige Finanzbild in Minuten.",
-  "landing_faq_a2": "Nein. Der Planer funktioniert sofort ohne Registrierung. Erstelle ein Konto, um Szenarien zu speichern, Konfigurationen zu vergleichen und PDF-Berichte zu exportieren.",
+  "landing_faq_a2": "Ja. Der Planer erstellt IRR, MOIC, DSCR, Break-even-Analyse und 10-Jahres-Cashflow-Projektionen — genau die Kennzahlen, die Banken und Investoren erwarten. Exportiere als professionelles PDF für Deinen Kreditantrag oder Dein Investoren-Pitch.",
-  "landing_faq_a3": "Wenn du über den Planer Angebote anforderst, teilen wir deine Projektdetails (Anlagentyp, Platzzahl, Glas, Beleuchtung, Land, Budget, Zeitplan) mit passenden Anbietern aus unserem Verzeichnis. Diese kontaktieren dich direkt mit ihren Angeboten.",
+  "landing_faq_a3": "Das Modell verwendet reale Standardwerte auf Basis europäischer und internationaler Marktdaten. Jede Annahme ist anpassbar, damit Du Deine lokalen Gegebenheiten abbilden kannst. Die Sensitivitätsanalyse zeigt, wie sich die Ergebnisse in verschiedenen Szenarien verändern — nicht nur im Best Case.",
-  "landing_faq_a4": "Das Durchsuchen des Verzeichnisses ist für alle kostenlos. Anbieter erhalten standardmäßig einen Basiseintrag. Kostenpflichtige Pläne (Basic ab 39 €/Monat, Growth ab 199 €/Monat, Pro ab 499 €/Monat) schalten Anfrageformulare, vollständige Beschreibungen, Logos, verifizierte Badges und Prioritätsplatzierung frei.",
+  "landing_faq_a4": "Die Standardwerte basieren auf echten Platzbaukosten, Mietpreisen und Betriebsbenchmarks aus öffentlichen Quellen und Branchendaten. Du kannst jede Annahme mit Deinen eigenen Zahlen überschreiben.",
-  "landing_faq_a5": "Das Modell verwendet reale Standardwerte auf Basis globaler Marktdaten. Jede Annahme ist anpassbar, sodass du deine lokalen Gegebenheiten abbilden kannst. Die Sensitivitätsanalyse zeigt, wie sich die Ergebnisse in verschiedenen Szenarien verändern, und hilft dir, die Bandbreite möglicher Ergebnisse zu verstehen.",
+  "landing_faq_a5": "Der Planer ist 100 % kostenlos — ohne Registrierung, ohne Kreditkarte, ohne Testphase. Erstelle ein kostenloses Konto, um Szenarien zu speichern und Konfigurationen zu vergleichen. Der PDF-Export ist als Zusatzleistung verfügbar (99 € einmalig).",
   "landing_seo_p1": "Padel ist eine der am schnellsten wachsenden Racketsportarten weltweit — die Nachfrage nach Plätzen übersteigt das Angebot in Märkten von Deutschland, Spanien und Schweden bis in die USA und den Nahen Osten. Eine Padel-Anlage zu eröffnen kann eine attraktive Investition sein, aber die Zahlen müssen stimmen. Eine typische Indoorhalle mit 6–8 Plätzen erfordert zwischen 300.000 € (Anmietung eines Bestandsgebäudes) und 2–3 Mio. € (Neubau), mit Amortisationszeiten von 3–5 Jahren für gut gelegene Anlagen.",
   "landing_seo_p2": "Die entscheidenden Faktoren für den Erfolg sind Standort (treibt die Auslastung), Baukosten (CAPEX), Miet- oder Grundstückskosten sowie die Preisstrategie. Unser Finanzplaner ermöglicht es Dir, alle diese Variablen interaktiv zu modellieren und die Auswirkungen auf IRR, MOIC, Cashflow und Schuldendienstdeckungsgrad in Echtzeit zu sehen. Ob Du als Unternehmer Deine erste Anlage prüfst, als Immobilienentwickler Padel in ein Mixed-Use-Projekt integrierst oder als Investor eine bestehende Padel-Anlage bewertest — Padelnomics gibt Dir die finanzielle Klarheit für fundierte Entscheidungen.",
-  "landing_final_cta_sub": "Modelliere Deine Investition und lass Dich mit verifizierten Platz-Anbietern aus {total_countries} Ländern zusammenbringen.",
+  "landing_final_cta_sub": "Schließ Dich 1.000+ Padel-Unternehmern an, die aufgehört haben zu raten — und angefangen haben, mit echten Daten zu planen.",
   "landing_jsonld_org_desc": "Professionelle Planungsplattform für Padelplatz-Investitionen. Finanzplaner, Anbieterverzeichnis und Marktinformationen für Padel-Unternehmer.",
+  "landing_proof_plans": "{count}+ Businesspläne erstellt",
+  "landing_proof_suppliers": "{count}+ Anbieter in {countries} Ländern",
+  "landing_proof_projects": "{amount} Mio. €+ an geplanten Projekten",
+  "landing_familiar_title": "Kommt Dir das bekannt vor?",
+  "landing_familiar_1_quote": "Ich denke seit Monaten darüber nach — ich muss einfach mal die Zahlen durchrechnen",
+  "landing_familiar_1_desc": "Der Planer macht aus Deinen Annahmen ein bankfertiges Finanzmodell — in Minuten statt Wochen.",
+  "landing_familiar_2_quote": "Die Bank will einen Businessplan und ich starre auf eine leere Tabelle",
+  "landing_familiar_2_desc": "IRR, DSCR, MOIC, Cashflow-Projektionen — alles wird automatisch aus Deinen Eingaben generiert.",
+  "landing_familiar_3_quote": "Ich finde widersprüchliche Kostendaten und weiß nicht, was ich glauben soll",
+  "landing_familiar_3_desc": "Die Standardwerte basieren auf echten Marktdaten. Passe jede Annahme an Deinen lokalen Markt an.",
+  "landing_familiar_4_quote": "Mein Partner ist skeptisch — ich brauche einen Beweis, dass das nicht verrückt ist",
+  "landing_familiar_4_desc": "Stresstest per Sensitivitätsanalyse. Zeig genau, wo der Plan bricht — und wo nicht.",
+  "landing_familiar_cta": "Du bist nicht allein. 1.000+ Padel-Unternehmer haben hier angefangen.",
+  "landing_vs_title": "Warum Padelnomics?",
+  "landing_vs_sub": "Du hast Alternativen. Hier der ehrliche Vergleich.",
+  "landing_vs_col_diy": "Eigene Tabelle",
+  "landing_vs_col_consultant": "Externer Berater",
+  "landing_vs_col_us": "Padelnomics",
+  "landing_vs_row1_label": "Kosten",
+  "landing_vs_row1_diy": "Kostenlos, dauert aber Wochen",
+  "landing_vs_row1_consultant": "5.000–10.000 €",
+  "landing_vs_row1_us": "Kostenlos, sofort",
+  "landing_vs_row2_label": "Qualität",
+  "landing_vs_row2_diy": "Wirkt unprofessionell bei Banken",
+  "landing_vs_row2_consultant": "Professionell, aber statisch",
+  "landing_vs_row2_us": "Professionell, anpassbar",
+  "landing_vs_row3_label": "Daten",
+  "landing_vs_row3_diy": "Keine Markt-Benchmarks",
+  "landing_vs_row3_consultant": "Generisch, nicht padelspezifisch",
+  "landing_vs_row3_us": "Echte Padel-Marktdaten",
+  "landing_vs_diy_cta": "Du verdienst Besseres als Raten",
+  "landing_vs_consultant_cta": "Du verdienst Besseres als 5.000 € zu zahlen",
+  "landing_vs_us_cta": "Kostenlos starten →",
   "plan_basic_f1": "Verifiziert-Badge",
   "plan_basic_f2": "Firmenlogo",
   "plan_basic_f3": "Vollständige Beschreibung & Slogan",
@@ -1736,7 +1769,14 @@
   "sup_guarantee_badge": "Garantie ohne Risiko",
   "sup_leads_section_h2": "So sehen deine Interessenten aus",
   "sup_leads_section_sub": "Jeder Lead hat unseren Finanzplaner genutzt. Kontaktdaten werden nach dem Freischalten sichtbar.",
-  "sup_roi_line": "Ein einziges 4-Court-Projekt = <strong>€30.000+ Gewinn</strong>. Growth-Plan: €2.388/Jahr. Die Rechnung ist einfach.",
+  "sup_roi_line": "Dein durchschnittliches Projekt ist <strong>€50.000+</strong> wert. Wenn wir dir 5 qualifizierte Leads/Monat schicken und du 1 abschließt, sind das €50.000 Umsatz für €199/Monat. Die Rechnung ist einfach.",
+  "sup_familiar_title": "Kommt dir das bekannt vor?",
+  "sup_familiar_1_quote": "20 Angebote letztes Quartal. 3 Abschlüsse.",
+  "sup_familiar_1_pivot": "Schluss mit Angeboten an Interessenten, die nie ernst gemeint haben.",
+  "sup_familiar_2_quote": "Pipeline für Q3 sieht dünn aus — dabei haben wir Kapazität.",
+  "sup_familiar_2_pivot": "Ein planbarer Lead-Strom, auf den du dich verlassen kannst.",
+  "sup_familiar_3_quote": "Schon wieder hat ein Wettbewerber uns beim Preis unterboten.",
+  "sup_familiar_3_pivot": "Gewinn über Angebotsqualität, nicht über den Preis.",
   "sup_credits_only_pre": "Noch nicht bereit für ein Abo? Kaufe ein Credit-Paket und schalte Leads einzeln frei. Keine Bindung, keine Monatsgebühr.",
   "sup_credits_only_cta": "Credits kaufen →",
   "sup_step1_free_forever": "Dauerhaft kostenlos",

web/src/padelnomics/locales/en.json

@@ -89,17 +89,17 @@
   "flash_verify_invalid": "Invalid verification link.",
   "flash_verify_expired": "This link has expired or already been used. Please submit a new quote request.",
   "flash_verify_invalid_lead": "This quote has already been verified or does not exist.",
-  "landing_hero_badge": "Padel court financial planner",
+  "landing_hero_badge": "The padel startup toolkit — free",
-  "landing_hero_h1_1": "Plan Your Padel",
+  "landing_hero_h1_1": "Invest in Padel",
-  "landing_hero_h1_2": "Business in Minutes,",
+  "landing_hero_h1_2": "with Confidence,",
-  "landing_hero_h1_3": "Not Months",
+  "landing_hero_h1_3": "Not Guesswork",
-  "landing_hero_btn_primary": "Plan Your Padel Business →",
+  "landing_hero_btn_primary": "Start Your Free Business Plan →",
-  "landing_hero_btn_secondary": "Browse Suppliers",
+  "landing_hero_btn_secondary": "Get Supplier Quotes",
-  "landing_hero_bullet_1": "No signup required",
+  "landing_hero_bullet_1": "Free — no signup, no credit card",
-  "landing_hero_bullet_2": "60+ variables",
+  "landing_hero_bullet_2": "Bank-ready metrics (IRR, DSCR, MOIC)",
-  "landing_hero_bullet_3": "Unlimited scenarios",
+  "landing_hero_bullet_3": "Based on real market data",
-  "landing_roi_title": "Quick ROI Estimate",
+  "landing_roi_title": "Is your padel idea profitable?",
-  "landing_roi_subtitle": "Drag the sliders to see your projection",
+  "landing_roi_subtitle": "Find out in 30 seconds",
   "landing_roi_courts": "Courts",
   "landing_roi_rate": "Avg. Hourly Rate",
   "landing_roi_util": "Target Utilization",
@@ -108,7 +108,7 @@
   "landing_roi_payback": "Payback Period",
   "landing_roi_annual_roi": "Annual ROI",
   "landing_roi_note": "Assumes indoor rent model, €8/m² rent, staff costs, 5% interest, 10-yr loan. Payback and ROI based on total investment.",
-  "landing_roi_cta": "Plan Your Padel Business →",
+  "landing_roi_cta": "Build Your Full Business Plan — Free →",
   "landing_journey_title": "Your Journey",
   "landing_journey_01": "Explore",
   "landing_journey_01_badge": "Soon",
@@ -118,27 +118,27 @@
   "landing_journey_04": "Build",
   "landing_journey_05": "Grow",
   "landing_journey_05_badge": "Soon",
-  "landing_features_title": "Built for Serious Padel Entrepreneurs",
+  "landing_features_title": "Everything You Need to Make a Confident Decision",
-  "landing_feature_1_h3": "60+ Variables",
+  "landing_feature_1_h3": "Know Your Numbers Inside Out",
-  "landing_feature_2_h3": "6 Analysis Tabs",
+  "landing_feature_2_h3": "Bank-Ready from Day One",
-  "landing_feature_3_h3": "Indoor & Outdoor",
+  "landing_feature_3_h3": "Any Venue Type, Any Market",
-  "landing_feature_4_h3": "Sensitivity Analysis",
+  "landing_feature_4_h3": "Stress-Test Before You Commit",
-  "landing_feature_5_h3": "Professional Metrics",
+  "landing_feature_5_h3": "Replace the €5K Consultant",
-  "landing_feature_6_h3": "Save & Compare",
+  "landing_feature_6_h3": "Compare Scenarios Side by Side",
-  "landing_supplier_title": "Find the Right Suppliers for Your Project",
+  "landing_supplier_title": "Ready to Build? Get Matched with Verified Suppliers",
-  "landing_supplier_step_1_title": "Plan Your Venue",
+  "landing_supplier_step_1_title": "Share Your Project",
-  "landing_supplier_step_2_title": "Get Quotes",
+  "landing_supplier_step_2_title": "Get Matched",
-  "landing_supplier_step_3_title": "Compare & Build",
+  "landing_supplier_step_3_title": "Compare Proposals",
-  "landing_supplier_browse_btn": "Browse Supplier Directory",
+  "landing_supplier_browse_btn": "Get Quotes — Free & No Obligation",
   "landing_faq_title": "Frequently Asked Questions",
-  "landing_faq_q1": "What does the planner calculate?",
+  "landing_faq_q1": "How much does it cost to open a padel facility?",
-  "landing_faq_q2": "Do I need to sign up?",
+  "landing_faq_q2": "Will a bank accept a Padelnomics business plan?",
-  "landing_faq_q3": "How does supplier matching work?",
+  "landing_faq_q3": "How accurate are the financial projections?",
-  "landing_faq_q4": "Is the supplier directory free?",
+  "landing_faq_q4": "What data are the market benchmarks based on?",
-  "landing_faq_q5": "How accurate are the financial projections?",
+  "landing_faq_q5": "Do I need to pay anything?",
   "landing_seo_title": "Padel Court Investment Planning",
-  "landing_final_cta_h2": "Start Planning Today",
+  "landing_final_cta_h2": "Your Bank Meeting Is Coming. Be Ready.",
-  "landing_final_cta_btn": "Plan Your Padel Business →",
+  "landing_final_cta_btn": "Start Your Free Business Plan →",
   "features_h1": "Everything You Need to Plan Your Padel Business",
   "features_subtitle": "Professional-grade financial modeling, completely free.",
   "features_card_1_h2": "60+ Variables",
@@ -891,7 +891,7 @@
   "sup_meta_desc": "Free directory listing on Padelnomics. Qualified leads from buyers with business plans. Growth and Pro plans from €199/mo.",
   "sup_hero_h1a": "Stop Chasing Cold Leads.",
   "sup_hero_h1b": "Meet Buyers Who Already Have a Business Plan.",
-  "sup_hero_sub": "Every lead on Padelnomics has modeled their CAPEX, projected revenue, and calculated ROI — before they contact you. No tire-kickers. No “just browsing.”",
+  "sup_hero_sub": "Every lead has already built a financial model for their project. You get the budget, timeline, and specs — before you make first contact.",
   "sup_hero_cta": "Get Started Free",
   "sup_hero_trust_pre": "Trusted by suppliers in",
   "sup_hero_trust_post": "countries",
@@ -955,7 +955,7 @@
   "sup_basic_f4": "Website & contact details",
   "sup_basic_f5": "Services offered checklist",
   "sup_basic_f6": "Enquiry form on listing page",
-  "sup_basic_cta": "List Your Company Free",
+  "sup_basic_cta": "Get Listed Free",
   "sup_growth_name": "Growth",
   "sup_growth_popular": "Most Popular",
   "sup_growth_credits": "30 credits/mo included",
@@ -965,7 +965,7 @@
   "sup_growth_f4": "Priority over free listings",
   "sup_growth_f5": "30 lead credits per month",
   "sup_growth_f6": "Buy additional credit packs",
-  "sup_growth_cta": "Get Started",
+  "sup_growth_cta": "Start Getting Leads",
   "sup_pro_name": "Pro",
   "sup_pro_credits": "100 credits/mo included",
   "sup_pro_f1": "Everything in Growth",
@@ -974,7 +974,7 @@
   "sup_pro_f4": "Featured card border & glow",
   "sup_pro_f5": "Priority placement in directory",
   "sup_pro_f6": "100 lead credits per month",
-  "sup_pro_cta": "Get Started",
+  "sup_pro_cta": "Maximize Your Pipeline",
   "sup_yearly_note_basic": "Free forever",
   "sup_yearly_note_growth": "€1,799 billed yearly",
   "sup_yearly_note_pro": "€4,499 billed yearly",
@@ -1012,14 +1012,14 @@
   "sup_cmp_t4": "Never",
   "sup_cmp_m1": "Filtered by category",
   "sup_cmp_footnote": "*Google Ads estimate based on €20–80 CPC for padel construction keywords at 5–10 clicks/day.",
-  "sup_proof_h2": "Trusted by Padel Industry Leaders",
+  "sup_proof_h2": "What You Get with Every Lead",
   "sup_proof_stat1": "business plans created",
   "sup_proof_stat2": "suppliers",
   "sup_proof_stat3": "countries",
-  "sup_proof_q1": "Padelnomics sends us leads that are already serious about building. The project briefs are more detailed than what we get from trade shows.",
+  "sup_proof_point1_h3": "Complete Project Brief",
-  "sup_proof_cite1": "— European padel court manufacturer",
+  "sup_proof_point1_p": "Venue type, court count, glass/lighting specs, budget, timeline, financing status, and full contact details — before you make first contact.",
-  "sup_proof_q2": "Finally a platform that understands the padel construction market. We know the budget, the timeline, and the venue type before we even make first contact.",
+  "sup_proof_point2_h3": "Financial Model Included",
-  "sup_proof_cite2": "— Padel court installation company, Scandinavia",
+  "sup_proof_point2_p": "Every lead has already modeled CAPEX, revenue projections, and ROI. You're talking to someone who knows their numbers.",
   "sup_faq_h2": "Supplier FAQ",
   "sup_faq_q1": "How do I get listed?",
   "sup_faq_a1_pre": "Find your company in our",
@@ -1055,7 +1055,14 @@
   "sup_guarantee_badge": "No-risk guarantee",
   "sup_leads_section_h2": "See What Your Prospects Look Like",
   "sup_leads_section_sub": "Every lead has used our financial planner. Contact details are blurred until you unlock.",
-  "sup_roi_line": "A single 4-court project = <strong>€30,000+ in profit</strong>. Growth plan costs €2,388/year. The math is simple.",
+  "sup_roi_line": "Your average project is worth <strong>€50K+</strong>. If we send you 5 qualified leads/month and you close 1, that's €50K in revenue for €199/mo. The math is simple.",
+  "sup_familiar_title": "Is This Your Sales Team Right Now?",
+  "sup_familiar_1_quote": "We quoted 20 projects last quarter. Closed 3.",
+  "sup_familiar_1_pivot": "Stop wasting proposals on tire-kickers.",
+  "sup_familiar_2_quote": "Pipeline looks thin for Q3 — but we have capacity.",
+  "sup_familiar_2_pivot": "A predictable lead flow you can plan around.",
+  "sup_familiar_3_quote": "Another competitor just undercut us on price.",
+  "sup_familiar_3_pivot": "Win on proposal quality, not price.",
   "sup_credits_only_pre": "Not ready for a subscription? Buy a credit pack and unlock leads one at a time. No commitment, no monthly fee.",
   "sup_credits_only_cta": "Buy Credits →",
   "sup_step1_free_forever": "Free forever",
@@ -1193,34 +1200,67 @@
   "features_opex_body": "Peak and off-peak pricing with configurable hour splits. Monthly utilization ramp-up curves. Staff costs, maintenance, insurance, marketing, and utilities — all adjustable with sliders. Revenue from court rentals, coaching, equipment, and F&B.",
   "features_cf_body": "10-year monthly cash flow projections. Model your equity/debt split, interest rates, and loan terms. See debt service coverage ratios and free cash flow month by month. Waterfall charts show exactly where your money goes.",
   "features_returns_body": "Calculate your equity IRR and MOIC under different exit scenarios. Model cap rate exits with configurable holding periods. See your equity waterfall from initial investment through to exit proceeds.",
-  "landing_page_title": "Padelnomics - Padel Court Business Plan & ROI Calculator",
+  "landing_page_title": "Padelnomics — Padel Business Plan & ROI Calculator | Free",
-  "landing_meta_desc": "Plan your padel court investment in minutes. 60+ variables, sensitivity analysis, and professional-grade projections. Indoor/outdoor, rent/buy models.",
+  "landing_meta_desc": "Plan your padel facility investment with real market data. Bank-ready financial model with IRR, DSCR, sensitivity analysis. Free — no signup required.",
-  "landing_og_desc": "The most sophisticated padel court business plan calculator. 60+ variables, 6 analysis tabs, charts, sensitivity analysis, and supplier connections.",
+  "landing_og_desc": "Plan your padel facility investment with confidence. Bank-ready financial model, real market data, and verified supplier connections. Free — no signup required.",
-  "landing_hero_desc": "Model your padel court investment with 60+ variables, sensitivity analysis, and professional-grade projections. Then get matched with verified suppliers.",
+  "landing_hero_desc": "You're about to commit €200K+. Padelnomics gives you the financial model, market data, and supplier connections to make that decision with your eyes wide open.",
   "landing_journey_01_desc": "Market demand analysis, whitespace mapping, location scoring.",
   "landing_journey_02_desc": "Model your investment with 60+ variables, charts, and sensitivity analysis.",
   "landing_journey_03_desc": "Connect with banks and investors. Your planner becomes your business case.",
   "landing_journey_04_desc": "Browse {total_suppliers}+ court suppliers across {total_countries} countries. Get matched to your specs.",
   "landing_journey_05_desc": "Launch playbook, performance benchmarks, and expansion analytics.",
-  "landing_feature_1_body": "Every assumption is adjustable. Court costs, rent, pricing, utilization, financing terms, exit scenarios. Nothing is hard-coded.",
+  "landing_feature_1_body": "Every cost, revenue, and financing assumption is adjustable. Nothing is hidden, nothing is hard-coded.",
-  "landing_feature_2_body": "Assumptions, Investment (CAPEX), Operating Model, Cash Flow, Returns & Exit, and Key Metrics. Each with interactive charts.",
+  "landing_feature_2_body": "IRR, MOIC, DSCR, cash-on-cash yield, break-even analysis — the exact metrics banks and investors ask for.",
-  "landing_feature_3_body": "Model indoor halls (rent or build) and outdoor courts with seasonality. Compare scenarios side by side.",
+  "landing_feature_3_body": "Indoor halls, outdoor courts, rent or build — with seasonality and regional cost adjustments built in.",
-  "landing_feature_4_body": "See how your returns change with different utilization rates and pricing. Find your break-even point instantly.",
+  "landing_feature_4_body": "See how your returns change when utilization drops 10% or interest rates rise. Find your break-even point instantly.",
-  "landing_feature_5_body": "IRR, MOIC, DSCR, cash-on-cash yield, break-even utilization, RevPAH, debt yield. The metrics banks and investors want to see.",
+  "landing_feature_5_body": "Get the same financial model a consulting firm would charge €5,000–10,000 for. Update it yourself, anytime.",
-  "landing_feature_6_body": "Save unlimited scenarios. Test different locations, court counts, financing structures. Find the optimal plan.",
+  "landing_feature_6_body": "Test different locations, court counts, and financing structures. Find the plan that works.",
-  "landing_supplier_sub": "{total_suppliers}+ verified suppliers across {total_countries} countries. Manufacturers, builders, turf, lighting, and more.",
+  "landing_supplier_sub": "Every quote request includes your full financial model — budget, court count, timeline, and financing status. {total_suppliers}+ suppliers across {total_countries} countries.",
-  "landing_supplier_step_1_body": "Use the financial planner to model your courts, budget, and timeline.",
+  "landing_supplier_step_1_body": "Complete a 2-minute project brief. Your planner scenario data is included automatically.",
-  "landing_supplier_step_2_body": "Request quotes and we match you with suppliers based on your project specs.",
+  "landing_supplier_step_2_body": "We notify suppliers who match your specs, location, and budget. No cold outreach needed.",
-  "landing_supplier_step_3_body": "Receive proposals from matched suppliers. No cold outreach needed.",
+  "landing_supplier_step_3_body": "Receive quotes from matched suppliers. Every proposal is based on your actual project data — no generic estimates.",
-  "landing_faq_a1": "The planner produces a complete financial model: CAPEX breakdown, monthly operating costs, cash flow projections, debt service, IRR, MOIC, DSCR, payback period, break-even utilization, and sensitivity analysis. It covers indoor/outdoor, rent/buy, and all major cost and revenue variables.",
+  "landing_faq_a1": "It depends on the format. A typical indoor padel venue with 6–8 courts in a rented building costs €250K–500K. Building your own hall pushes that to €1–3M. Outdoor courts start around €150K for 4 courts. Padelnomics lets you model your exact scenario — adjust every variable and see the full financial picture in minutes.",
-  "landing_faq_a2": "No. The planner works instantly with no signup. Create an account to save scenarios, compare configurations, and export PDF reports.",
+  "landing_faq_a2": "Yes. The planner produces IRR, MOIC, DSCR, break-even analysis, and 10-year cash flow projections — the exact metrics banks and investors expect. Export as a professional PDF to include in your loan application or investor pitch.",
-  "landing_faq_a3": "When you request quotes through the planner, we share your project details (venue type, court count, glass, lighting, country, budget, timeline) with relevant suppliers from our directory. They contact you directly with proposals.",
+  "landing_faq_a3": "The model uses real-world defaults based on market data across Europe and beyond. Every assumption is adjustable so you can match your local conditions. The sensitivity analysis shows how results change across different scenarios, so you understand the full range of outcomes — not just the best case.",
-  "landing_faq_a4": "Browsing the directory is free for everyone. Suppliers have a basic listing by default. Paid plans (Basic at €39/mo, Growth at €199/mo, Pro at €499/mo) unlock enquiry forms, full descriptions, logos, verified badges, and priority placement.",
+  "landing_faq_a4": "Default values are derived from real court construction costs, rental rates, and operating benchmarks gathered from public sources and industry data. You can override any assumption with your own numbers.",
-  "landing_faq_a5": "The model uses real-world defaults based on global market data. Every assumption is adjustable so you can match your local conditions. The sensitivity analysis shows how results change across different scenarios, helping you understand the range of outcomes.",
+  "landing_faq_a5": "The planner is 100% free — no signup, no credit card, no trial period. Create a free account to save scenarios and compare configurations. PDF export is available as a paid add-on (€99 one-time).",
   "landing_seo_p1": "Padel is one of the fastest-growing racket sports globally, with demand for courts outstripping supply across markets from Germany, Spain, and Sweden to the US and Middle East. Opening a padel hall can be a lucrative investment, but the numbers need to work. A typical indoor padel venue with 6-8 courts requires between €300K (renting an existing building) and €2-3M (building new), with payback periods of 3-5 years for well-located venues.",
   "landing_seo_p2": "The key variables that determine success are location (driving utilization), construction costs (CAPEX), rent or land costs, and pricing strategy. Our financial planner lets you model all of these variables interactively, seeing the impact on your IRR, MOIC, cash flow, and debt service coverage ratio in real time. Whether you're an entrepreneur exploring your first venue, a real estate developer adding padel to a mixed-use project, or an investor evaluating a padel hall acquisition, Padelnomics gives you the financial clarity to make informed decisions.",
-  "landing_final_cta_sub": "Model your investment, then get matched with verified court suppliers across {total_countries} countries.",
+  "landing_final_cta_sub": "Join 1,000+ padel entrepreneurs who stopped guessing and started planning with real data.",
   "landing_jsonld_org_desc": "Professional padel court investment planning platform. Financial planner, supplier directory, and market intelligence for padel entrepreneurs.",
+  "landing_proof_plans": "{count}+ business plans created",
+  "landing_proof_suppliers": "{count}+ suppliers in {countries} countries",
+  "landing_proof_projects": "€{amount}M+ in projects planned",
+  "landing_familiar_title": "Sound Familiar?",
+  "landing_familiar_1_quote": "I've been thinking about this for months — I just need to run the numbers",
+  "landing_familiar_1_desc": "The planner turns your assumptions into a bank-ready financial model in minutes, not weeks.",
+  "landing_familiar_2_quote": "The bank asked for a business plan and I'm staring at a blank spreadsheet",
+  "landing_familiar_2_desc": "IRR, DSCR, MOIC, cash flow projections — all generated automatically from your inputs.",
+  "landing_familiar_3_quote": "I found conflicting cost data and I don't know what to trust",
+  "landing_familiar_3_desc": "Default values are based on real market data. Adjust any assumption to match your local market.",
+  "landing_familiar_4_quote": "My partner is skeptical — I need proof this isn't crazy",
+  "landing_familiar_4_desc": "Stress-test your plan with sensitivity analysis. Show exactly where it breaks — and where it doesn't.",
+  "landing_familiar_cta": "You're not alone. 1,000+ padel entrepreneurs started here.",
+  "landing_vs_title": "Why Padelnomics?",
+  "landing_vs_sub": "You have options. Here's the honest comparison.",
+  "landing_vs_col_diy": "DIY Spreadsheet",
+  "landing_vs_col_consultant": "Hired Consultant",
+  "landing_vs_col_us": "Padelnomics",
+  "landing_vs_row1_label": "Cost",
+  "landing_vs_row1_diy": "Free but takes weeks",
+  "landing_vs_row1_consultant": "€5,000–10,000",
+  "landing_vs_row1_us": "Free, instant",
+  "landing_vs_row2_label": "Quality",
+  "landing_vs_row2_diy": "Looks amateur to banks",
+  "landing_vs_row2_consultant": "Professional but static",
+  "landing_vs_row2_us": "Professional, adjustable",
+  "landing_vs_row3_label": "Data",
+  "landing_vs_row3_diy": "No market benchmarks",
+  "landing_vs_row3_consultant": "Generic, not padel-specific",
+  "landing_vs_row3_us": "Real padel market data",
+  "landing_vs_diy_cta": "You deserve better than guessing",
+  "landing_vs_consultant_cta": "You deserve better than paying €5K",
+  "landing_vs_us_cta": "Start free →",
   "plan_basic_f1": "Verified badge",
   "plan_basic_f2": "Company logo",
   "plan_basic_f3": "Full description & tagline",

web/src/padelnomics/migrations/versions/0028_generalize_payment_products.py

@@ -0,0 +1,33 @@
+"""Migration 0028: Generalize paddle_products → payment_products.
+
+New table supports multiple payment providers (paddle, stripe).
+Existing paddle_products rows are copied with provider='paddle'.
+The old paddle_products table is kept (no drop) for backwards compatibility.
+"""
+
+
+def up(conn) -> None:
+    conn.execute("""
+        CREATE TABLE IF NOT EXISTS payment_products (
+            id                  INTEGER PRIMARY KEY AUTOINCREMENT,
+            provider            TEXT NOT NULL,
+            key                 TEXT NOT NULL,
+            provider_product_id TEXT NOT NULL,
+            provider_price_id   TEXT NOT NULL,
+            name                TEXT NOT NULL,
+            price_cents         INTEGER NOT NULL,
+            currency            TEXT NOT NULL DEFAULT 'EUR',
+            billing_type        TEXT NOT NULL,
+            created_at          TEXT NOT NULL DEFAULT (datetime('now')),
+            UNIQUE(provider, key)
+        )
+    """)
+
+    # Copy existing paddle_products rows
+    conn.execute("""
+        INSERT OR IGNORE INTO payment_products
+            (provider, key, provider_product_id, provider_price_id, name, price_cents, currency, billing_type, created_at)
+        SELECT
+            'paddle', key, paddle_product_id, paddle_price_id, name, price_cents, currency, billing_type, created_at
+        FROM paddle_products
+    """)

web/src/padelnomics/planner/routes.py

@@ -18,7 +18,7 @@ from ..core import (
     feature_gate,
     fetch_all,
     fetch_one,
-    get_paddle_price,
+    get_price_id,
     utcnow_iso,
 )
 from ..i18n import get_translations
@@ -687,7 +687,9 @@ async def export_details():
 @login_required
 @csrf_protect
 async def export_checkout():
-    """Return JSON for Paddle.js overlay checkout for business plan PDF."""
+    """Return checkout JSON for business plan PDF (works with Paddle overlay or Stripe redirect)."""
+    from ..billing.routes import _provider
+
     form = await request.form
     scenario_id = form.get("scenario_id")
     language = form.get("language", "en")
@@ -703,23 +705,20 @@ async def export_checkout():
     if not scenario:
         return jsonify({"error": "Scenario not found."}), 404
 
-    price_id = await get_paddle_price("business_plan")
+    price_id = await get_price_id("business_plan")
     if not price_id:
         return jsonify({"error": "Product not configured. Contact support."}), 500
 
-    return jsonify(
+    payload = _provider().build_checkout_payload(
-        {
+        price_id=price_id,
-            "items": [{"priceId": price_id, "quantity": 1}],
+        custom_data={
-            "customData": {
             "user_id": str(g.user["id"]),
             "scenario_id": str(scenario_id),
             "language": language,
         },
-            "settings": {
+        success_url=f"{config.BASE_URL}/planner/export/success",
-                "successUrl": f"{config.BASE_URL}/planner/export/success",
-            },
-        }
     )
+    return jsonify(payload)
 
 
 @bp.route("/export/success")

web/src/padelnomics/planner/templates/export.html

@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 {% block title %}{{ t.export_title }} - {{ config.APP_NAME }}{% endblock %}
-{% block paddle %}{% include "_paddle.html" %}{% endblock %}
+{% block paddle %}{% include "_payment_js.html" %}{% endblock %}
 
 {% block head %}
 <style>
@@ -133,11 +133,7 @@ document.getElementById('export-form').addEventListener('submit', async function
       btn.textContent = '{{ t.export_btn }}';
       return;
     }
-    Paddle.Checkout.open({
+    startCheckout(data);
-      items: data.items,
-      customData: data.customData,
-      settings: data.settings,
-    });
     btn.disabled = false;
     btn.textContent = '{{ t.export_btn }}';
   } catch (err) {

web/src/padelnomics/public/routes.py

@@ -26,10 +26,21 @@ async def _supplier_counts():
 @bp.route("/")
 async def landing():
     total_suppliers, total_countries = await _supplier_counts()
+    calc_requests = await count_where("scenarios WHERE deleted_at IS NULL")
+    budget_row = await fetch_one(
+        "SELECT COALESCE(SUM(budget_estimate), 0) AS total"
+        " FROM lead_requests WHERE budget_estimate > 0 AND lead_type = 'quote'"
+    )
+    total_budget_millions = round((budget_row["total"] if budget_row else 0) / 1_000_000, 1)
+    # Floor to nearest whole number if > 1, show one decimal if < 1
+    if total_budget_millions >= 1:
+        total_budget_millions = int(total_budget_millions)
     return await render_template(
         "landing.html",
         total_suppliers=total_suppliers,
         total_countries=total_countries,
+        calc_requests=calc_requests,
+        total_budget_millions=total_budget_millions,
     )
 
 

web/src/padelnomics/public/templates/landing.html

@@ -118,48 +118,64 @@
   }
   .roi-calc__cta:hover { background: #1E40AF; color: #fff; }
 
-  /* Journey timeline */
+  /* Proof strip */
-  .journey-section { padding: 5rem 0 4rem; }
+  .proof-strip {
-  .journey-section h2 { text-align: center; font-size: 1.75rem; margin-bottom: 3.5rem; }
+    display: flex; align-items: center; justify-content: center; gap: 8px;
-  .journey-track {
+    padding: 1rem 1.5rem; font-size: 0.8125rem; color: #64748B;
-    display: grid; grid-template-columns: repeat(5, 1fr);
+    border-bottom: 1px solid #E2E8F0; flex-wrap: wrap;
-    position: relative; padding: 0 1rem;
   }
-  .journey-track::after {
+  .proof-strip__dot { color: #CBD5E1; }
-    content: ''; position: absolute; top: 23px; left: 12%; right: 12%;
+
-    height: 2px; background: #E2E8F0; z-index: 0;
+  /* "Sound familiar?" cards */
+  .familiar-grid {
+    display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.25rem;
+    max-width: 800px; margin: 0 auto;
   }
-  .journey-step {
+  .familiar-card {
-    display: flex; flex-direction: column; align-items: center;
+    background: #F8FAFC; border: 1px solid #E2E8F0; border-radius: 14px;
-    text-align: center; position: relative; z-index: 1;
+    padding: 1.5rem; position: relative;
   }
-  .journey-step__num {
+  .familiar-card blockquote {
-    width: 48px; height: 48px; border-radius: 50%;
+    font-size: 0.9375rem; color: #334155; font-style: italic;
-    display: flex; align-items: center; justify-content: center;
+    line-height: 1.6; margin: 0 0 0.75rem; padding: 0;
-    font-family: var(--font-display, 'Bricolage Grotesque', sans-serif);
-    font-weight: 800; font-size: 0.875rem;
-    background: #fff; border: 2px solid #E2E8F0; color: #CBD5E1;
-    margin-bottom: 1rem; transition: all 0.2s;
   }
-  .journey-step--active .journey-step__num {
+  .familiar-card p {
-    background: #1D4ED8; border-color: #1D4ED8; color: #fff;
+    font-size: 0.8125rem; color: #64748B; margin: 0; line-height: 1.5;
-    box-shadow: 0 4px 16px rgba(29,78,216,0.3);
   }
-  .journey-step__title {
+
-    font-family: var(--font-display, 'Bricolage Grotesque', sans-serif);
+  /* "Why Padelnomics" comparison */
-    font-size: 0.9375rem; font-weight: 700; color: #0F172A; margin-bottom: 0.375rem;
+  .vs-grid {
+    display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem;
+    max-width: 900px; margin: 0 auto;
   }
-  .journey-step__desc {
+  .vs-card {
-    font-size: 0.8125rem; color: #64748B; max-width: 170px; line-height: 1.5;
+    border: 1px solid #E2E8F0; border-radius: 14px; padding: 1.5rem;
+    display: flex; flex-direction: column;
   }
-  .journey-step--upcoming { opacity: 0.45; }
+  .vs-card h3 {
-  .journey-step--upcoming .journey-step__title { color: #64748B; }
+    font-size: 1rem; margin-bottom: 1rem; text-align: center;
-  .badge-soon {
-    display: inline-block; background: rgba(29,78,216,0.08); color: #1D4ED8;
-    font-size: 0.625rem; font-weight: 700; padding: 2px 8px; border-radius: 999px;
-    margin-left: 4px; text-transform: uppercase; letter-spacing: 0.04em;
-    vertical-align: middle;
   }
+  .vs-card dl { flex-grow: 1; }
+  .vs-card dt {
+    font-size: 0.6875rem; color: #94A3B8; text-transform: uppercase;
+    letter-spacing: 0.04em; margin-top: 0.75rem;
+  }
+  .vs-card dt:first-of-type { margin-top: 0; }
+  .vs-card dd { font-size: 0.875rem; color: #475569; margin: 0.25rem 0 0; }
+  .vs-card--muted { background: #F8FAFC; }
+  .vs-card--highlight {
+    border-color: #1D4ED8; border-width: 2px;
+    box-shadow: 0 4px 16px rgba(29,78,216,0.08);
+  }
+  .vs-card__bottom {
+    font-size: 0.8125rem; color: #94A3B8; font-style: italic;
+    text-align: center; margin-top: auto; padding-top: 1rem;
+  }
+  .vs-card__cta {
+    display: block; text-align: center; margin-top: auto; padding-top: 1rem;
+    color: #1D4ED8; font-weight: 600; font-size: 0.875rem; text-decoration: none;
+  }
+  .vs-card__cta:hover { text-decoration: underline; }
 
   /* Supplier matching */
   .match-grid {
@@ -225,14 +241,8 @@
     .hero-title { font-size: clamp(32px, 8vw, 44px); }
     .hero-bullets { flex-wrap: wrap; gap: 12px; }
     .roi-metrics { grid-template-columns: 1fr 1fr; }
-    .journey-track { grid-template-columns: 1fr; gap: 2rem; padding: 0; }
+    .familiar-grid { grid-template-columns: 1fr; }
-    .journey-track::after { display: none; }
+    .vs-grid { grid-template-columns: 1fr; }
-    .journey-step {
-      display: grid; grid-template-columns: 48px 1fr;
-      column-gap: 1rem; text-align: left; align-items: start;
-    }
-    .journey-step__num { grid-row: 1 / 3; margin-bottom: 0; }
-    .journey-step__desc { max-width: none; }
     .match-grid { grid-template-columns: 1fr; }
   }
 </style>
@@ -253,7 +263,7 @@
         <p class="hero-desc">{{ t.landing_hero_desc }}</p>
         <div class="hero-actions">
           <a href="{{ url_for('planner.index') }}" class="btn-hero">{{ t.landing_hero_btn_primary }}</a>
-          <a href="{{ url_for('directory.index') }}" class="btn-hero-outline">{{ t.landing_hero_btn_secondary }}</a>
+          <a href="{{ url_for('quote.wizard') }}" class="btn-hero-outline">{{ t.landing_hero_btn_secondary }}</a>
         </div>
         <div class="hero-bullets">
           <span><span class="hero-check">&#x2713;</span> {{ t.landing_hero_bullet_1 }}</span>
@@ -305,36 +315,37 @@
 </section>
 
 <main class="container-page">
-  <!-- Journey Timeline -->
+  <!-- Social proof strip -->
-  <section class="journey-section">
+  <div class="proof-strip">
-    <h2>{{ t.landing_journey_title }}</h2>
+    <span>{{ t.landing_proof_plans | tformat(count=calc_requests) }}</span>
-    <div class="journey-track">
+    <span class="proof-strip__dot">&middot;</span>
-      <div class="journey-step journey-step--upcoming">
+    <span>{{ t.landing_proof_suppliers | tformat(count=total_suppliers, countries=total_countries) }}</span>
-        <div class="journey-step__num">01</div>
+    <span class="proof-strip__dot">&middot;</span>
-        <h3 class="journey-step__title">{{ t.landing_journey_01 }} <span class="badge-soon">{{ t.landing_journey_01_badge }}</span></h3>
+    <span>{{ t.landing_proof_projects | tformat(amount=total_budget_millions) }}</span>
-        <p class="journey-step__desc">{{ t.landing_journey_01_desc }}</p>
   </div>
-      <div class="journey-step journey-step--active">
+
-        <div class="journey-step__num">02</div>
+  <!-- "Sound familiar?" — struggling moments -->
-        <h3 class="journey-step__title">{{ t.landing_journey_02 }}</h3>
+  <section class="py-12">
-        <p class="journey-step__desc">{{ t.landing_journey_02_desc }}</p>
+    <h2 class="text-2xl text-center mb-8">{{ t.landing_familiar_title }}</h2>
+    <div class="familiar-grid">
+      <div class="familiar-card">
+        <blockquote>&ldquo;{{ t.landing_familiar_1_quote }}&rdquo;</blockquote>
+        <p>{{ t.landing_familiar_1_desc }}</p>
       </div>
-      <div class="journey-step journey-step--upcoming">
+      <div class="familiar-card">
-        <div class="journey-step__num">03</div>
+        <blockquote>&ldquo;{{ t.landing_familiar_2_quote }}&rdquo;</blockquote>
-        <h3 class="journey-step__title">{{ t.landing_journey_03 }} <span class="badge-soon">{{ t.landing_journey_03_badge }}</span></h3>
+        <p>{{ t.landing_familiar_2_desc }}</p>
-        <p class="journey-step__desc">{{ t.landing_journey_03_desc }}</p>
       </div>
-      <div class="journey-step journey-step--active">
+      <div class="familiar-card">
-        <div class="journey-step__num">04</div>
+        <blockquote>&ldquo;{{ t.landing_familiar_3_quote }}&rdquo;</blockquote>
-        <h3 class="journey-step__title">{{ t.landing_journey_04 }}</h3>
+        <p>{{ t.landing_familiar_3_desc }}</p>
-        <p class="journey-step__desc">{{ t.landing_journey_04_desc | tformat(total_suppliers=total_suppliers, total_countries=total_countries) }}</p>
       </div>
-      <div class="journey-step journey-step--upcoming">
+      <div class="familiar-card">
-        <div class="journey-step__num">05</div>
+        <blockquote>&ldquo;{{ t.landing_familiar_4_quote }}&rdquo;</blockquote>
-        <h3 class="journey-step__title">{{ t.landing_journey_05 }} <span class="badge-soon">{{ t.landing_journey_05_badge }}</span></h3>
+        <p>{{ t.landing_familiar_4_desc }}</p>
-        <p class="journey-step__desc">{{ t.landing_journey_05_desc }}</p>
       </div>
     </div>
+    <p class="text-center text-slate mt-6" style="font-weight:500">{{ t.landing_familiar_cta }}</p>
   </section>
 
   <!-- Feature Highlights -->
@@ -370,6 +381,41 @@
     </div>
   </section>
 
+  <!-- "Why Padelnomics" comparison -->
+  <section class="py-12">
+    <h2 class="text-2xl text-center mb-2">{{ t.landing_vs_title }}</h2>
+    <p class="text-center text-slate mb-8">{{ t.landing_vs_sub }}</p>
+    <div class="vs-grid">
+      <div class="vs-card vs-card--muted">
+        <h3>{{ t.landing_vs_col_diy }}</h3>
+        <dl>
+          <dt>{{ t.landing_vs_row1_label }}</dt><dd>{{ t.landing_vs_row1_diy }}</dd>
+          <dt>{{ t.landing_vs_row2_label }}</dt><dd>{{ t.landing_vs_row2_diy }}</dd>
+          <dt>{{ t.landing_vs_row3_label }}</dt><dd>{{ t.landing_vs_row3_diy }}</dd>
+        </dl>
+        <p class="vs-card__bottom">{{ t.landing_vs_diy_cta }}</p>
+      </div>
+      <div class="vs-card vs-card--muted">
+        <h3>{{ t.landing_vs_col_consultant }}</h3>
+        <dl>
+          <dt>{{ t.landing_vs_row1_label }}</dt><dd>{{ t.landing_vs_row1_consultant }}</dd>
+          <dt>{{ t.landing_vs_row2_label }}</dt><dd>{{ t.landing_vs_row2_consultant }}</dd>
+          <dt>{{ t.landing_vs_row3_label }}</dt><dd>{{ t.landing_vs_row3_consultant }}</dd>
+        </dl>
+        <p class="vs-card__bottom">{{ t.landing_vs_consultant_cta }}</p>
+      </div>
+      <div class="vs-card vs-card--highlight">
+        <h3>{{ t.landing_vs_col_us }}</h3>
+        <dl>
+          <dt>{{ t.landing_vs_row1_label }}</dt><dd>{{ t.landing_vs_row1_us }}</dd>
+          <dt>{{ t.landing_vs_row2_label }}</dt><dd>{{ t.landing_vs_row2_us }}</dd>
+          <dt>{{ t.landing_vs_row3_label }}</dt><dd>{{ t.landing_vs_row3_us }}</dd>
+        </dl>
+        <a href="{{ url_for('planner.index') }}" class="vs-card__cta">{{ t.landing_vs_us_cta }}</a>
+      </div>
+    </div>
+  </section>
+
   <!-- Supplier Matching -->
   <section class="py-12">
     <h2 class="text-2xl text-center mb-2">{{ t.landing_supplier_title }}</h2>
@@ -392,7 +438,7 @@
       </div>
     </div>
     <div class="text-center mt-8">
-      <a href="{{ url_for('directory.index') }}" class="btn-outline">{{ t.landing_supplier_browse_btn }}</a>
+      <a href="{{ url_for('quote.wizard') }}" class="btn-outline">{{ t.landing_supplier_browse_btn }}</a>
     </div>
   </section>
 
@@ -436,7 +482,7 @@
   <section style="padding: 2rem 0 4rem">
     <div class="cta-card">
       <h2>{{ t.landing_final_cta_h2 }}</h2>
-      <p>{{ t.landing_final_cta_sub | tformat(total_countries=total_countries) }}</p>
+      <p>{{ t.landing_final_cta_sub }}</p>
       <a href="{{ url_for('planner.index') }}" class="cta-card__btn">{{ t.landing_final_cta_btn }}</a>
     </div>
   </section>

web/src/padelnomics/public/templates/suppliers.html

@@ -256,9 +256,26 @@
   .sup-cta h2 { font-size: 1.75rem; margin-bottom: 0.75rem; color: white; }
   .sup-cta p { color: #94A3B8; margin-bottom: 1.5rem; font-size: 1rem; }
 
+  /* Supplier struggling moments */
+  .sup-familiar-grid {
+    display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem;
+    max-width: 900px; margin: 0 auto;
+  }
+  .sup-familiar-card {
+    background: #FEF2F2; border: 1px solid #FECACA; border-radius: 14px;
+    padding: 1.5rem; text-align: center;
+  }
+  .sup-familiar-card blockquote {
+    font-size: 0.9375rem; color: #991B1B; font-style: italic;
+    line-height: 1.5; margin: 0 0 0.75rem; padding: 0;
+  }
+  .sup-familiar-card p {
+    font-size: 0.8125rem; color: #1D4ED8; font-weight: 600; margin: 0;
+  }
+
   @media (max-width: 640px) {
     .sup-stats { grid-template-columns: repeat(2, 1fr); }
-    .sup-steps, .sup-why, .sup-problem-grid, .sup-proof-grid { grid-template-columns: 1fr; }
+    .sup-steps, .sup-why, .sup-problem-grid, .sup-proof-grid, .sup-familiar-grid { grid-template-columns: 1fr; }
     .pricing-grid { grid-template-columns: 1fr; }
     .lead-preview-grid { grid-template-columns: 1fr; }
     .sup-hero h1 { font-size: 1.75rem; }
@@ -277,24 +294,30 @@
     <p class="sup-hero__proof">{{ t.sup_hero_trust_pre }} {{ total_countries }} {{ t.sup_hero_trust_post }}</p>
   </div>
 
-  <!-- Live Stats -->
+  <!-- Live Stats (conditional — hide if numbers aren't meaningful) -->
   <div class="sup-stats">
+    {% if calc_requests >= 10 %}
     <div class="sup-stat-card">
       <strong>{{ calc_requests }}+</strong>
       <span>{{ t.sup_stat_plans }}</span>
     </div>
+    {% endif %}
+    {% if avg_budget and avg_budget > 50000 %}
     <div class="sup-stat-card">
-      <strong>{% if avg_budget %}&euro;{{ "{:,.0f}".format(avg_budget / 1000) }}K{% else %}&mdash;{% endif %}</strong>
+      <strong>&euro;{{ "{:,.0f}".format(avg_budget / 1000) }}K</strong>
       <span>{{ t.sup_stat_avg }}</span>
     </div>
+    {% endif %}
     <div class="sup-stat-card">
       <strong>{{ total_suppliers }}+</strong>
       <span>{{ t.sup_stat_suppliers_pre }} {{ total_countries }} {{ t.sup_stat_suppliers_post }}</span>
     </div>
+    {% if monthly_leads >= 3 %}
     <div class="sup-stat-card">
       <strong>{{ monthly_leads }}</strong>
       <span>{{ t.sup_stat_leads }}</span>
     </div>
+    {% endif %}
   </div>
 
   <!-- Problem section -->
@@ -323,6 +346,25 @@
     </div>
   </section>
 
+  <!-- "Is this your sales team?" — struggling moments -->
+  <section class="sup-section">
+    <h2 style="text-align:center;margin-bottom:1.5rem">{{ t.sup_familiar_title }}</h2>
+    <div class="sup-familiar-grid">
+      <div class="sup-familiar-card">
+        <blockquote>&ldquo;{{ t.sup_familiar_1_quote }}&rdquo;</blockquote>
+        <p>{{ t.sup_familiar_1_pivot }}</p>
+      </div>
+      <div class="sup-familiar-card">
+        <blockquote>&ldquo;{{ t.sup_familiar_2_quote }}&rdquo;</blockquote>
+        <p>{{ t.sup_familiar_2_pivot }}</p>
+      </div>
+      <div class="sup-familiar-card">
+        <blockquote>&ldquo;{{ t.sup_familiar_3_quote }}&rdquo;</blockquote>
+        <p>{{ t.sup_familiar_3_pivot }}</p>
+      </div>
+    </div>
+  </section>
+
   <!-- Why Padelnomics — moved above lead preview -->
   <section class="sup-section">
     <h2>{{ t.sup_why_h2 }}</h2>
@@ -446,22 +488,27 @@
     </div>
   </section>
 
-  <!-- Social proof — moved before pricing -->
+  <!-- What you get with every lead -->
   <section class="sup-section">
     <h2>{{ t.sup_proof_h2 }}</h2>
     <p class="sub">{{ calc_requests }}+ {{ t.sup_proof_stat1 }} &middot; {{ total_suppliers }}+ {{ t.sup_proof_stat2 }} &middot; {{ total_countries }} {{ t.sup_proof_stat3 }}</p>
     <div class="sup-proof-grid">
       <div class="sup-proof-card">
-        <blockquote>&ldquo;{{ t.sup_proof_q1 }}&rdquo;</blockquote>
+        <h3 style="font-size:1rem;margin-bottom:0.5rem">{{ t.sup_proof_point1_h3 }}</h3>
-        <cite>{{ t.sup_proof_cite1 }}</cite>
+        <p style="font-size:0.875rem;color:#475569;line-height:1.6;margin:0">{{ t.sup_proof_point1_p }}</p>
       </div>
       <div class="sup-proof-card">
-        <blockquote>&ldquo;{{ t.sup_proof_q2 }}&rdquo;</blockquote>
+        <h3 style="font-size:1rem;margin-bottom:0.5rem">{{ t.sup_proof_point2_h3 }}</h3>
-        <cite>{{ t.sup_proof_cite2 }}</cite>
+        <p style="font-size:0.875rem;color:#475569;line-height:1.6;margin:0">{{ t.sup_proof_point2_p }}</p>
       </div>
     </div>
   </section>
 
+  <!-- ROI callout — bridge to pricing -->
+  <div class="sup-roi" style="margin-bottom:0">
+    <p>{{ t.sup_roi_line }}</p>
+  </div>
+
   <!-- Pricing -->
   <section id="pricing" class="sup-section">
     <!-- Hidden radio inputs MUST come before the elements they control (CSS sibling selector) -->
@@ -547,11 +594,6 @@
       </div>
     </div>
 
-    <!-- Static ROI line -->
-    <div class="sup-roi">
-      <p>{{ t.sup_roi_line }}</p>
-    </div>
-
     <!-- Credits-only callout -->
     <div class="sup-credits-only">
       <p>{{ t.sup_credits_only_pre }} <a href="{{ url_for('suppliers.signup') }}?plan=supplier_basic#credits">{{ t.sup_credits_only_cta }}</a></p>

web/src/padelnomics/scripts/setup_stripe.py

@@ -0,0 +1,254 @@
+"""
+Create or sync Stripe products, prices, and webhook endpoint.
+
+Prerequisites:
+    - Enable Stripe Tax in your Stripe Dashboard (Settings → Tax)
+    - Set STRIPE_SECRET_KEY in .env
+
+Commands:
+    uv run python -m padelnomics.scripts.setup_stripe          # create products + webhook
+    uv run python -m padelnomics.scripts.setup_stripe --sync   # re-populate DB from existing Stripe products
+"""
+
+import logging
+import os
+import re
+import sqlite3
+import sys
+from pathlib import Path
+
+import stripe
+from dotenv import load_dotenv
+
+logger = logging.getLogger(__name__)
+
+load_dotenv()
+
+STRIPE_SECRET_KEY = os.getenv("STRIPE_SECRET_KEY", "") or os.getenv("STRIPE_API_PRIVATE_KEY", "")
+DATABASE_PATH = os.getenv("DATABASE_PATH", "data/app.db")
+BASE_URL = os.getenv("BASE_URL", "http://localhost:5000")
+
+if not STRIPE_SECRET_KEY:
+    logging.basicConfig(level=logging.INFO, format="%(levelname)-8s %(message)s")
+    logger.error("Set STRIPE_SECRET_KEY in .env first")
+    sys.exit(1)
+
+stripe.api_key = STRIPE_SECRET_KEY
+stripe.max_network_retries = 2
+
+# Product definitions — same keys as setup_paddle.py.
+# Prices in EUR cents, matching Paddle exactly.
+PRODUCTS = [
+    # Supplier Growth
+    {
+        "key": "supplier_growth",
+        "name": "Supplier Growth",
+        "price": 19900,
+        "currency": "eur",
+        "interval": "month",
+        "billing_type": "subscription",
+    },
+    {
+        "key": "supplier_growth_yearly",
+        "name": "Supplier Growth (Yearly)",
+        "price": 179900,
+        "currency": "eur",
+        "interval": "year",
+        "billing_type": "subscription",
+    },
+    # Supplier Pro
+    {
+        "key": "supplier_pro",
+        "name": "Supplier Pro",
+        "price": 49900,
+        "currency": "eur",
+        "interval": "month",
+        "billing_type": "subscription",
+    },
+    {
+        "key": "supplier_pro_yearly",
+        "name": "Supplier Pro (Yearly)",
+        "price": 449900,
+        "currency": "eur",
+        "interval": "year",
+        "billing_type": "subscription",
+    },
+    # Boost add-ons (subscriptions)
+    {"key": "boost_logo", "name": "Boost: Logo", "price": 2900, "currency": "eur", "interval": "month", "billing_type": "subscription"},
+    {"key": "boost_highlight", "name": "Boost: Highlight", "price": 3900, "currency": "eur", "interval": "month", "billing_type": "subscription"},
+    {"key": "boost_verified", "name": "Boost: Verified Badge", "price": 4900, "currency": "eur", "interval": "month", "billing_type": "subscription"},
+    {"key": "boost_card_color", "name": "Boost: Custom Card Color", "price": 5900, "currency": "eur", "interval": "month", "billing_type": "subscription"},
+    # One-time boosts
+    {"key": "boost_sticky_week", "name": "Boost: Sticky Top 1 Week", "price": 7900, "currency": "eur", "billing_type": "one_time"},
+    {"key": "boost_sticky_month", "name": "Boost: Sticky Top 1 Month", "price": 19900, "currency": "eur", "billing_type": "one_time"},
+    # Credit packs
+    {"key": "credits_25", "name": "Credit Pack 25", "price": 9900, "currency": "eur", "billing_type": "one_time"},
+    {"key": "credits_50", "name": "Credit Pack 50", "price": 17900, "currency": "eur", "billing_type": "one_time"},
+    {"key": "credits_100", "name": "Credit Pack 100", "price": 32900, "currency": "eur", "billing_type": "one_time"},
+    {"key": "credits_250", "name": "Credit Pack 250", "price": 74900, "currency": "eur", "billing_type": "one_time"},
+    # PDF product
+    {"key": "business_plan", "name": "Padel Business Plan (PDF)", "price": 14900, "currency": "eur", "billing_type": "one_time"},
+    # Planner subscriptions
+    {"key": "starter", "name": "Planner Starter", "price": 1900, "currency": "eur", "interval": "month", "billing_type": "subscription"},
+    {"key": "pro", "name": "Planner Pro", "price": 4900, "currency": "eur", "interval": "month", "billing_type": "subscription"},
+]
+
+_PRODUCT_BY_NAME = {p["name"]: p for p in PRODUCTS}
+
+
+def _open_db():
+    db_path = DATABASE_PATH
+    if not Path(db_path).exists():
+        logger.error("Database not found at %s. Run migrations first.", db_path)
+        sys.exit(1)
+    conn = sqlite3.connect(db_path)
+    conn.execute("PRAGMA journal_mode=WAL")
+    conn.execute("PRAGMA foreign_keys=ON")
+    return conn
+
+
+def _write_product(conn, key, product_id, price_id, name, price_cents, billing_type):
+    conn.execute(
+        """INSERT OR REPLACE INTO payment_products
+           (provider, key, provider_product_id, provider_price_id, name, price_cents, currency, billing_type)
+           VALUES (?, ?, ?, ?, ?, ?, ?, ?)""",
+        ("stripe", key, product_id, price_id, name, price_cents, "EUR", billing_type),
+    )
+
+
+def sync(conn):
+    """Fetch existing Stripe products and re-populate payment_products table."""
+    logger.info("Syncing products from Stripe...")
+
+    # Fetch all products (auto-paginated, max 100 per page)
+    products = stripe.Product.list(limit=100, active=True)
+    matched = 0
+
+    for product in products.auto_paging_iter():
+        spec = _PRODUCT_BY_NAME.get(product.name)
+        if not spec:
+            continue
+
+        # Get the first active price for this product
+        prices = stripe.Price.list(product=product.id, active=True, limit=1)
+        if not prices.data:
+            logger.warning("  SKIP %s: no active prices on %s", spec["key"], product.id)
+            continue
+
+        price = prices.data[0]
+        _write_product(
+            conn, spec["key"], product.id, price.id,
+            spec["name"], spec["price"], spec["billing_type"],
+        )
+        matched += 1
+        logger.info("  %s: %s / %s", spec["key"], product.id, price.id)
+
+    conn.commit()
+
+    if matched == 0:
+        logger.warning("No matching products found in Stripe. Run without --sync first.")
+    else:
+        logger.info("%s/%s products synced to DB", matched, len(PRODUCTS))
+
+
+def create(conn):
+    """Create new products and prices in Stripe, write to DB, set up webhook."""
+    logger.info("Creating products in Stripe...")
+
+    for spec in PRODUCTS:
+        product = stripe.Product.create(
+            name=spec["name"],
+            tax_code="txcd_10000000",  # General — Tangible Goods (Stripe default)
+        )
+        logger.info("  Product: %s -> %s", spec["name"], product.id)
+
+        price_params = {
+            "product": product.id,
+            "unit_amount": spec["price"],
+            "currency": spec["currency"],
+            "tax_behavior": "exclusive",  # Price + tax on top (EU standard)
+        }
+
+        if spec["billing_type"] == "subscription":
+            interval = spec.get("interval", "month")
+            price_params["recurring"] = {"interval": interval}
+
+        price = stripe.Price.create(**price_params)
+        logger.info("  Price:   %s = %s", spec["key"], price.id)
+
+        _write_product(
+            conn, spec["key"], product.id, price.id,
+            spec["name"], spec["price"], spec["billing_type"],
+        )
+
+    conn.commit()
+    logger.info("All products written to DB")
+
+    # -- Webhook endpoint -------------------------------------------------------
+
+    webhook_url = f"{BASE_URL}/billing/webhook/stripe"
+    enabled_events = [
+        "checkout.session.completed",
+        "customer.subscription.created",
+        "customer.subscription.updated",
+        "customer.subscription.deleted",
+        "invoice.payment_failed",
+    ]
+
+    logger.info("Creating webhook endpoint...")
+    logger.info("  URL: %s", webhook_url)
+
+    try:
+        endpoint = stripe.WebhookEndpoint.create(
+            url=webhook_url,
+            enabled_events=enabled_events,
+        )
+    except stripe.InvalidRequestError as exc:
+        logger.warning("  Webhook endpoint creation failed: %s", exc.user_message)
+        logger.info("  For local dev, use Stripe CLI: stripe listen --forward-to %s", webhook_url)
+        logger.info("Done (products created, webhook skipped).")
+        return
+
+    webhook_secret = endpoint.secret
+    logger.info("  ID:     %s", endpoint.id)
+    logger.info("  Secret: %s", webhook_secret)
+
+    env_path = Path(".env")
+    env_vars = {
+        "STRIPE_WEBHOOK_SECRET": webhook_secret,
+        "STRIPE_WEBHOOK_ENDPOINT_ID": endpoint.id,
+    }
+    if env_path.exists():
+        env_text = env_path.read_text()
+        for key, value in env_vars.items():
+            pattern = rf"^{key}=.*$"
+            replacement = f"{key}={value}"
+            if re.search(pattern, env_text, flags=re.MULTILINE):
+                env_text = re.sub(pattern, replacement, env_text, flags=re.MULTILINE)
+            else:
+                env_text = env_text.rstrip("\n") + f"\n{replacement}\n"
+        env_path.write_text(env_text)
+        logger.info("STRIPE_WEBHOOK_SECRET and STRIPE_WEBHOOK_ENDPOINT_ID written to .env")
+    else:
+        logger.info("Add to .env:")
+        for key, value in env_vars.items():
+            logger.info("  %s=%s", key, value)
+
+    logger.info("Done. Remember to enable Stripe Tax in your Dashboard (Settings > Tax).")
+
+
+def main():
+    conn = _open_db()
+
+    try:
+        if "--sync" in sys.argv:
+            sync(conn)
+        else:
+            create(conn)
+    finally:
+        conn.close()
+
+
+if __name__ == "__main__":
+    logging.basicConfig(level=logging.INFO, format="%(levelname)-8s %(message)s")
+    main()

web/src/padelnomics/suppliers/routes.py

@@ -17,7 +17,8 @@ from ..core import (
     feature_gate,
     fetch_all,
     fetch_one,
-    get_paddle_price,
+    get_all_price_ids,
+    get_price_id,
     is_flag_enabled,
 )
 from ..i18n import get_translations
@@ -383,7 +384,9 @@ def _compute_order(data: dict, included_boosts: list, t: dict) -> dict:
 @bp.route("/signup/checkout", methods=["POST"])
 @csrf_protect
 async def signup_checkout():
-    """Validate form, return JSON for Paddle.js overlay checkout."""
+    """Validate form, return checkout JSON (Paddle overlay or Stripe redirect)."""
+    from ..billing.routes import _provider
+
     form = await request.form
     accumulated = _parse_accumulated(form)
 
@@ -401,9 +404,9 @@ async def signup_checkout():
         if period == "yearly"
         else plan_info.get("paddle_key_monthly", plan)
     )
-    plan_price_id = await get_paddle_price(price_key)
+    plan_price_id = await get_price_id(price_key)
     if not plan_price_id:
-        return jsonify({"error": "Invalid plan selected. Run setup_paddle first."}), 400
+        return jsonify({"error": "Invalid plan selected. Run setup first."}), 400
 
     # Build items list
     items = [{"priceId": plan_price_id, "quantity": 1}]
@@ -416,14 +419,14 @@ async def signup_checkout():
 
     for b in BOOST_OPTIONS:
         if b["type"] in selected_boosts and b["type"] not in included_boosts:
-            price_id = await get_paddle_price(b["key"])
+            price_id = await get_price_id(b["key"])
             if price_id:
                 items.append({"priceId": price_id, "quantity": 1})
 
     # Add credit pack (one-time)
     credit_pack = accumulated.get("credit_pack", "")
     if credit_pack:
-        price_id = await get_paddle_price(credit_pack)
+        price_id = await get_price_id(credit_pack)
         if price_id:
             items.append({"priceId": price_id, "quantity": 1})
 
@@ -477,15 +480,12 @@ async def signup_checkout():
         "plan": plan,
     }
 
-    return jsonify(
+    payload = _provider().build_multi_item_checkout_payload(
-        {
+        items=items,
-            "items": items,
+        custom_data=custom_data,
-            "customData": custom_data,
+        success_url=f"{config.BASE_URL}/suppliers/signup/success",
-            "settings": {
-                "successUrl": f"{config.BASE_URL}/suppliers/signup/success",
-            },
-        }
     )
+    return jsonify(payload)
 
 
 @bp.route("/claim/<slug>")
@@ -1035,12 +1035,8 @@ async def dashboard_boosts():
         (supplier["id"],),
     )
 
-    # Resolve Paddle price IDs for buy buttons
+    # Resolve price IDs for buy buttons (from active provider)
-    price_ids = {}
+    price_ids = await get_all_price_ids()
-    for b in BOOST_OPTIONS:
-        price_ids[b["key"]] = await get_paddle_price(b["key"])
-    for cp in CREDIT_PACK_OPTIONS:
-        price_ids[cp["key"]] = await get_paddle_price(cp["key"])
 
     return await render_template(
         "suppliers/partials/dashboard_boosts.html",

web/src/padelnomics/suppliers/templates/suppliers/dashboard.html

@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 {% block title %}{{ t.sd_page_title }} - {{ config.APP_NAME }}{% endblock %}
-{% block paddle %}{% include "_paddle.html" %}{% endblock %}
+{% block paddle %}{% include "_payment_js.html" %}{% endblock %}
 
 {% block head %}
 <style>

web/src/padelnomics/suppliers/templates/suppliers/partials/dashboard_boosts.html

@@ -102,7 +102,7 @@
           <div class="bst-boost__price">&euro;{{ b.price }}/mo</div>
           {% if price_ids.get(b.key) %}
           <button type="button" class="bst-buy-btn"
-            onclick="Paddle.Checkout.open({items:[{priceId:'{{ price_ids[b.key] }}',quantity:1}],customData:{supplier_id:'{{ supplier.id }}'}})">
+            onclick="buyItem('{{ b.key }}', {supplier_id:'{{ supplier.id }}'}, this)">
             {{ t.sd_bst_activate }}
           </button>
           {% else %}
@@ -125,7 +125,7 @@
           <div class="bst-credit-card__price">&euro;{{ cp.price }}</div>
           {% if price_ids.get(cp.key) %}
           <button type="button" class="bst-buy-btn"
-            onclick="Paddle.Checkout.open({items:[{priceId:'{{ price_ids[cp.key] }}',quantity:1}],customData:{supplier_id:'{{ supplier.id }}'}})">
+            onclick="buyItem('{{ cp.key }}', {supplier_id:'{{ supplier.id }}'}, this)">
             {{ t.sd_bst_buy }}
           </button>
           {% else %}
@@ -160,3 +160,27 @@
     </div>
   </div>
 </div>
+
+<script>
+function buyItem(priceKey, customData, btn) {
+  var label = btn.textContent;
+  btn.disabled = true;
+  btn.textContent = '...';
+  fetch('/billing/checkout/item', {
+    method: 'POST',
+    headers: {'Content-Type': 'application/json'},
+    body: JSON.stringify({price_key: priceKey, custom_data: customData}),
+  })
+  .then(function(r) { return r.json(); })
+  .then(function(data) {
+    if (data.error) { alert(data.error); }
+    else { startCheckout(data); }
+    btn.disabled = false;
+    btn.textContent = label;
+  })
+  .catch(function() {
+    btn.disabled = false;
+    btn.textContent = label;
+  });
+}
+</script>

web/src/padelnomics/suppliers/templates/suppliers/partials/signup_step_4.html

@@ -124,11 +124,7 @@
             btn.textContent = {{ t.sup_step4_checkout | tojson }};
             return;
           }
-          Paddle.Checkout.open({
+          startCheckout(result.data);
-            items: result.data.items,
-            customData: result.data.customData,
-            settings: result.data.settings
-          });
           btn.disabled = false;
           btn.textContent = {{ t.sup_step4_checkout | tojson }};
         })

web/src/padelnomics/suppliers/templates/suppliers/signup.html

@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 {% block title %}{{ t.sup_signup_page_title }} - {{ config.APP_NAME }}{% endblock %}
-{% block paddle %}{% include "_paddle.html" %}{% endblock %}
+{% block paddle %}{% include "_payment_js.html" %}{% endblock %}
 
 {% block head %}
 <style>

web/src/padelnomics/templates/_payment_js.html

@@ -0,0 +1,51 @@
+{# Payment JS — conditionally loads provider SDK on checkout pages.
+   Include via {% block paddle %}{% include "_payment_js.html" %}{% endblock %}
+   Paddle: loads Paddle.js SDK + initializes overlay checkout.
+   Stripe: no SDK needed (server-side Checkout Session + redirect). #}
+
+{% if config.PAYMENT_PROVIDER == "paddle" %}
+<script defer src="https://cdn.paddle.com/paddle/v2/paddle.js"></script>
+<script>
+  document.addEventListener('DOMContentLoaded', function() {
+    {% if config.PADDLE_ENVIRONMENT == "sandbox" %}
+    Paddle.Environment.set("sandbox");
+    {% endif %}
+    {% if config.PADDLE_CLIENT_TOKEN %}
+    Paddle.Initialize({
+      token: "{{ config.PADDLE_CLIENT_TOKEN }}",
+      eventCallback: function(ev) {
+        if (ev.name === "checkout.error") console.error("Paddle checkout error:", ev.data);
+      },
+      checkout: {
+        settings: {
+          displayMode: "overlay",
+          theme: "light",
+          locale: "en",
+        }
+      }
+    });
+    {% else %}
+    console.warn("Paddle: PADDLE_CLIENT_TOKEN not configured");
+    {% endif %}
+  });
+</script>
+{% endif %}
+
+<script>
+/**
+ * startCheckout — dual-path checkout handler.
+ * Paddle: opens overlay with items/customData/settings from response JSON.
+ * Stripe: redirects to checkout_url from response JSON.
+ */
+function startCheckout(data) {
+  if (data.checkout_url) {
+    window.location.href = data.checkout_url;
+  } else if (data.items) {
+    Paddle.Checkout.open({
+      items: data.items,
+      customData: data.customData,
+      settings: data.settings,
+    });
+  }
+}
+</script>

web/tests/conftest.py

@@ -213,8 +213,10 @@ def patch_config():
     """Set test Paddle config values."""
     original_values = {}
     test_values = {
+        "PAYMENT_PROVIDER": "paddle",  # default to Paddle so mocks work
         "PADDLE_API_KEY": "test_api_key_123",
         "PADDLE_WEBHOOK_SECRET": "whsec_test_secret",
+        "STRIPE_WEBHOOK_SECRET": "",  # no Stripe in default tests
         "RESEND_API_KEY": "",  # never send real emails in tests
         "BASE_URL": "http://localhost:5000",
         "DEBUG": True,

web/tests/test_billing_routes.py

@@ -1,6 +1,7 @@
 """
-Route integration tests for Paddle billing endpoints.
+Route integration tests for billing endpoints.
-Checkout uses Paddle.js overlay (returns JSON), manage/cancel use Paddle SDK.
+Tests work with the default provider (Paddle) via dispatch layer.
+Checkout returns JSON (Paddle overlay or Stripe redirect URL), manage/cancel use provider SDK.
 """
 from unittest.mock import MagicMock, patch
 
@@ -39,7 +40,24 @@ class TestSuccessPage:
 
 
 # ════════════════════════════════════════════════════════════
-# Checkout (Paddle.js overlay — returns JSON)
+# Helper: insert a product into both payment_products and paddle_products
+# ════════════════════════════════════════════════════════════
+
+async def _insert_test_product(db, key="starter", price_id="pri_starter_123"):
+    """Insert a test product into payment_products (used by get_price_id) and paddle_products (legacy fallback)."""
+    await db.execute(
+        "INSERT INTO payment_products (provider, key, provider_product_id, provider_price_id, name, price_cents, currency, billing_type) VALUES (?, ?, ?, ?, ?, ?, ?, ?)",
+        ("paddle", key, "pro_test", price_id, "Starter", 1900, "EUR", "subscription"),
+    )
+    await db.execute(
+        "INSERT INTO paddle_products (key, paddle_product_id, paddle_price_id, name, price_cents, currency, billing_type) VALUES (?, ?, ?, ?, ?, ?, ?)",
+        (key, "pro_test", price_id, "Starter", 1900, "EUR", "subscription"),
+    )
+    await db.commit()
+
+
+# ════════════════════════════════════════════════════════════
+# Checkout (returns JSON — Paddle overlay or Stripe redirect)
 # ════════════════════════════════════════════════════════════
 
 class TestCheckoutRoute:
@@ -48,12 +66,7 @@ class TestCheckoutRoute:
         assert response.status_code in (302, 303, 307)
 
     async def test_returns_checkout_json(self, auth_client, db, test_user):
-        # Insert a paddle_products row so get_paddle_price() finds it
+        await _insert_test_product(db)
-        await db.execute(
-            "INSERT INTO paddle_products (key, paddle_product_id, paddle_price_id, name, price_cents, currency, billing_type) VALUES (?, ?, ?, ?, ?, ?, ?)",
-            ("starter", "pro_test", "pri_starter_123", "Starter", 1900, "EUR", "subscription"),
-        )
-        await db.commit()
 
         response = await auth_client.post(f"/billing/checkout/{CHECKOUT_PLAN}")
         assert response.status_code == 200
@@ -89,7 +102,7 @@ class TestManageRoute:
         mock_client = MagicMock()
         mock_client.subscriptions.get.return_value = mock_sub
 
-        with patch("padelnomics.billing.routes._paddle_client", return_value=mock_client):
+        with patch("padelnomics.billing.paddle._paddle_client", return_value=mock_client):
             response = await auth_client.post("/billing/manage", follow_redirects=False)
         assert response.status_code in (302, 303, 307)
 
@@ -111,12 +124,27 @@ class TestCancelRoute:
         await create_subscription(test_user["id"], provider_subscription_id="sub_test")
 
         mock_client = MagicMock()
-        with patch("padelnomics.billing.routes._paddle_client", return_value=mock_client):
+        with patch("padelnomics.billing.paddle._paddle_client", return_value=mock_client):
             response = await auth_client.post("/billing/cancel", follow_redirects=False)
         assert response.status_code in (302, 303, 307)
         mock_client.subscriptions.cancel.assert_called_once()
 
 
+# ════════════════════════════════════════════════════════════
+# Stripe webhook returns 404 when not configured
+# ════════════════════════════════════════════════════════════
+
+class TestStripeWebhookEndpoint:
+    async def test_returns_404_when_not_configured(self, client, db):
+        """Stripe webhook returns 404 when STRIPE_WEBHOOK_SECRET is empty."""
+        response = await client.post(
+            "/billing/webhook/stripe",
+            data=b'{}',
+            headers={"Content-Type": "application/json"},
+        )
+        assert response.status_code == 404
+
+
 # ════════════════════════════════════════════════════════════
 # subscription_required decorator
 # ════════════════════════════════════════════════════════════

web/tests/test_billing_webhooks.py

@@ -1,5 +1,5 @@
 """
-Integration tests for Paddle webhook handling.
+Integration tests for Paddle webhook handling + Stripe parse_webhook unit tests.
 Covers signature verification, event parsing, subscription lifecycle transitions, and Hypothesis fuzzing.
 """
 import json
@@ -10,6 +10,7 @@ from hypothesis import HealthCheck, given
 from hypothesis import settings as h_settings
 from hypothesis import strategies as st
 from padelnomics.billing.routes import get_subscription
+from padelnomics.billing.stripe import parse_webhook as stripe_parse_webhook
 
 WEBHOOK_PATH = "/billing/webhook/paddle"
 SIG_HEADER = "Paddle-Signature"
@@ -306,3 +307,111 @@ class TestWebhookHypothesis:
             headers={SIG_HEADER: sig, "Content-Type": "application/json"},
         )
         assert response.status_code < 500
+
+
+# ════════════════════════════════════════════════════════════
+# Stripe parse_webhook unit tests
+# ════════════════════════════════════════════════════════════
+
+def _stripe_event(event_type, obj, metadata=None):
+    """Build a minimal Stripe event payload."""
+    if metadata:
+        obj["metadata"] = metadata
+    return json.dumps({"type": event_type, "data": {"object": obj}}).encode()
+
+
+class TestStripeParseWebhook:
+    def test_subscription_created_maps_to_activated(self):
+        payload = _stripe_event(
+            "customer.subscription.created",
+            {"id": "sub_123", "customer": "cus_456", "status": "active", "current_period_end": 1740000000,
+             "items": {"data": [{"price": {"id": "price_abc"}}]}},
+            metadata={"user_id": "42", "plan": "starter"},
+        )
+        ev = stripe_parse_webhook(payload)
+        assert ev["event_type"] == "subscription.activated"
+        assert ev["subscription_id"] == "sub_123"
+        assert ev["customer_id"] == "cus_456"
+        assert ev["user_id"] == "42"
+        assert ev["plan"] == "starter"
+        assert ev["status"] == "active"
+        assert ev["items"] == [{"price": {"id": "price_abc"}}]
+
+    def test_subscription_updated_maps_correctly(self):
+        payload = _stripe_event(
+            "customer.subscription.updated",
+            {"id": "sub_123", "customer": "cus_456", "status": "past_due", "current_period_end": 1740000000,
+             "items": {"data": [{"price": {"id": "price_abc"}}]}},
+            metadata={"user_id": "42", "plan": "pro"},
+        )
+        ev = stripe_parse_webhook(payload)
+        assert ev["event_type"] == "subscription.updated"
+        assert ev["status"] == "past_due"
+
+    def test_subscription_deleted_maps_to_canceled(self):
+        payload = _stripe_event(
+            "customer.subscription.deleted",
+            {"id": "sub_123", "customer": "cus_456", "status": "canceled", "current_period_end": 1740000000,
+             "items": {"data": []}},
+            metadata={"user_id": "42"},
+        )
+        ev = stripe_parse_webhook(payload)
+        assert ev["event_type"] == "subscription.canceled"
+        assert ev["status"] == "cancelled"
+
+    def test_invoice_payment_failed_maps_to_past_due(self):
+        payload = _stripe_event(
+            "invoice.payment_failed",
+            {"subscription": "sub_123", "customer": "cus_456"},
+            metadata={},
+        )
+        ev = stripe_parse_webhook(payload)
+        assert ev["event_type"] == "subscription.past_due"
+        assert ev["status"] == "past_due"
+
+    def test_checkout_session_subscription_maps_to_activated(self):
+        payload = _stripe_event(
+            "checkout.session.completed",
+            {"mode": "subscription", "subscription": "sub_123", "customer": "cus_456"},
+            metadata={"user_id": "42", "plan": "starter"},
+        )
+        ev = stripe_parse_webhook(payload)
+        assert ev["event_type"] == "subscription.activated"
+        assert ev["subscription_id"] == "sub_123"
+
+    def test_checkout_session_payment_maps_to_transaction(self):
+        payload = _stripe_event(
+            "checkout.session.completed",
+            {"mode": "payment", "customer": "cus_456"},
+            metadata={"user_id": "42"},
+        )
+        ev = stripe_parse_webhook(payload)
+        assert ev["event_type"] == "transaction.completed"
+
+    def test_unknown_event_returns_empty_type(self):
+        payload = _stripe_event("some.unknown.event", {"customer": "cus_456"})
+        ev = stripe_parse_webhook(payload)
+        assert ev["event_type"] == ""
+
+    def test_period_end_from_items_fallback(self):
+        """Stripe API 2026-02+ puts current_period_end on items, not subscription."""
+        payload = _stripe_event(
+            "customer.subscription.created",
+            {"id": "sub_123", "customer": "cus_456", "status": "active",
+             "items": {"data": [{"price": {"id": "price_abc"}, "current_period_end": 1740000000}]}},
+            metadata={"user_id": "42"},
+        )
+        ev = stripe_parse_webhook(payload)
+        assert ev["current_period_end"] is not None
+        assert "2025-02-19" in ev["current_period_end"]
+
+    def test_trialing_status_maps_to_on_trial(self):
+        payload = _stripe_event(
+            "customer.subscription.created",
+            {"id": "sub_123", "customer": "cus_456", "status": "trialing", "current_period_end": 1740000000,
+             "items": {"data": []}},
+            metadata={"user_id": "42"},
+        )
+        ev = stripe_parse_webhook(payload)
+        assert ev["event_type"] == "subscription.activated"
+        assert ev["status"] == "on_trial"

web/tests/test_stripe_e2e.py

@@ -0,0 +1,413 @@
+"""
+End-to-end tests for the Stripe payment provider integration.
+
+Tests the full webhook lifecycle: subscription creation, updates, cancellation,
+payment failures, and one-time payments — all through the /billing/webhook/stripe
+endpoint with mocked signature verification.
+
+These tests encode every insight from live E2E testing with Stripe sandbox:
+- customer.subscription.created fires (not checkout.session.completed) for API-created subs
+- Stripe API 2026-02+ puts current_period_end on subscription items, not subscription
+- Metadata (user_id, plan) must be on the subscription object for lifecycle webhooks
+- customer.subscription.deleted sets status to "canceled" (American spelling)
+- invoice.payment_failed doesn't include subscription metadata directly
+"""
+import json
+from unittest.mock import patch
+
+import pytest
+from padelnomics.billing.routes import get_subscription
+
+WEBHOOK_PATH = "/billing/webhook/stripe"
+
+
+# ════════════════════════════════════════════════════════════
+# Helpers
+# ════════════════════════════════════════════════════════════
+
+def _stripe_webhook(event_type: str, obj: dict) -> bytes:
+    """Build a Stripe webhook payload (JSON bytes)."""
+    return json.dumps({"type": event_type, "data": {"object": obj}}).encode()
+
+
+@pytest.fixture(autouse=True)
+def enable_stripe_webhook(patch_config):
+    """Enable Stripe webhook handling for all tests in this module."""
+    from padelnomics import core
+    core.config.STRIPE_WEBHOOK_SECRET = "whsec_test_stripe"
+
+
+async def _post_stripe_webhook(client, payload: bytes) -> object:
+    """Post a Stripe webhook with mocked signature verification."""
+    with patch("padelnomics.billing.stripe.verify_webhook", return_value=True):
+        return await client.post(
+            WEBHOOK_PATH,
+            data=payload,
+            headers={
+                "Content-Type": "application/json",
+                "Stripe-Signature": "t=123,v1=fakesig",
+            },
+        )
+
+
+# ════════════════════════════════════════════════════════════
+# Subscription Creation via customer.subscription.created
+# ════════════════════════════════════════════════════════════
+
+class TestStripeSubscriptionCreated:
+    """customer.subscription.created is the primary event for new subscriptions."""
+
+    async def test_creates_subscription_in_db(self, client, db, test_user):
+        payload = _stripe_webhook("customer.subscription.created", {
+            "id": "sub_stripe_001",
+            "customer": "cus_stripe_001",
+            "status": "active",
+            "metadata": {"user_id": str(test_user["id"]), "plan": "starter"},
+            "items": {"data": [
+                {"price": {"id": "price_abc"}, "current_period_end": 1740000000},
+            ]},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub is not None
+        assert sub["plan"] == "starter"
+        assert sub["status"] == "active"
+        assert sub["provider_subscription_id"] == "sub_stripe_001"
+
+    async def test_period_end_from_items(self, client, db, test_user):
+        """Stripe API 2026-02+ puts current_period_end on items, not subscription."""
+        payload = _stripe_webhook("customer.subscription.created", {
+            "id": "sub_stripe_002",
+            "customer": "cus_stripe_002",
+            "status": "active",
+            # No current_period_end at subscription level
+            "metadata": {"user_id": str(test_user["id"]), "plan": "pro"},
+            "items": {"data": [
+                {"price": {"id": "price_xyz"}, "current_period_end": 1740000000},
+            ]},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["current_period_end"] is not None
+        assert "2025-02-19" in sub["current_period_end"]
+
+    async def test_creates_billing_customer(self, client, db, test_user):
+        payload = _stripe_webhook("customer.subscription.created", {
+            "id": "sub_stripe_003",
+            "customer": "cus_stripe_003",
+            "status": "active",
+            "metadata": {"user_id": str(test_user["id"]), "plan": "starter"},
+            "items": {"data": []},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        row = await db.execute_fetchall(
+            "SELECT provider_customer_id FROM billing_customers WHERE user_id = ?",
+            (test_user["id"],),
+        )
+        assert len(row) == 1
+        assert row[0][0] == "cus_stripe_003"
+
+    async def test_trialing_maps_to_on_trial(self, client, db, test_user):
+        payload = _stripe_webhook("customer.subscription.created", {
+            "id": "sub_stripe_trial",
+            "customer": "cus_stripe_trial",
+            "status": "trialing",
+            "metadata": {"user_id": str(test_user["id"]), "plan": "starter"},
+            "items": {"data": []},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        # subscription.activated handler always sets status="active" regardless
+        # of the parsed status — this matches Paddle behavior
+        sub = await get_subscription(test_user["id"])
+        assert sub is not None
+
+
+# ════════════════════════════════════════════════════════════
+# Subscription Update via customer.subscription.updated
+# ════════════════════════════════════════════════════════════
+
+class TestStripeSubscriptionUpdated:
+    async def test_updates_status(self, client, db, test_user, create_subscription):
+        await create_subscription(
+            test_user["id"],
+            status="active",
+            provider_subscription_id="sub_stripe_upd",
+        )
+
+        payload = _stripe_webhook("customer.subscription.updated", {
+            "id": "sub_stripe_upd",
+            "customer": "cus_stripe_upd",
+            "status": "past_due",
+            "metadata": {"user_id": str(test_user["id"]), "plan": "starter"},
+            "items": {"data": [
+                {"price": {"id": "price_abc"}, "current_period_end": 1750000000},
+            ]},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["status"] == "past_due"
+
+    async def test_updates_period_end(self, client, db, test_user, create_subscription):
+        await create_subscription(
+            test_user["id"],
+            status="active",
+            provider_subscription_id="sub_stripe_period",
+        )
+
+        payload = _stripe_webhook("customer.subscription.updated", {
+            "id": "sub_stripe_period",
+            "customer": "cus_stripe_period",
+            "status": "active",
+            "metadata": {},
+            "items": {"data": [
+                {"price": {"id": "price_abc"}, "current_period_end": 1750000000},
+            ]},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["current_period_end"] is not None
+
+
+# ════════════════════════════════════════════════════════════
+# Subscription Cancellation via customer.subscription.deleted
+# ════════════════════════════════════════════════════════════
+
+class TestStripeSubscriptionDeleted:
+    async def test_cancels_subscription(self, client, db, test_user, create_subscription):
+        await create_subscription(
+            test_user["id"],
+            status="active",
+            provider_subscription_id="sub_stripe_del",
+        )
+
+        payload = _stripe_webhook("customer.subscription.deleted", {
+            "id": "sub_stripe_del",
+            "customer": "cus_stripe_del",
+            "status": "canceled",  # Stripe uses American spelling
+            "metadata": {"user_id": str(test_user["id"])},
+            "items": {"data": []},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["status"] == "cancelled"  # Our DB uses British spelling
+
+
+# ════════════════════════════════════════════════════════════
+# Payment Failure via invoice.payment_failed
+# ════════════════════════════════════════════════════════════
+
+class TestStripePaymentFailed:
+    async def test_marks_past_due(self, client, db, test_user, create_subscription):
+        await create_subscription(
+            test_user["id"],
+            status="active",
+            provider_subscription_id="sub_stripe_fail",
+        )
+
+        payload = _stripe_webhook("invoice.payment_failed", {
+            "subscription": "sub_stripe_fail",
+            "customer": "cus_stripe_fail",
+            "metadata": {},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["status"] == "past_due"
+
+
+# ════════════════════════════════════════════════════════════
+# Checkout Session (one-time payment)
+# ════════════════════════════════════════════════════════════
+
+class TestStripeCheckoutOneTime:
+    async def test_payment_mode_returns_200(self, client, db, test_user):
+        """One-time payment checkout doesn't create a subscription."""
+        payload = _stripe_webhook("checkout.session.completed", {
+            "mode": "payment",
+            "customer": "cus_stripe_otp",
+            "metadata": {"user_id": str(test_user["id"]), "plan": "business_plan"},
+        })
+
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        # No subscription created for one-time payments
+        sub = await get_subscription(test_user["id"])
+        assert sub is None
+
+
+# ════════════════════════════════════════════════════════════
+# Full Lifecycle: create → update → cancel
+# ════════════════════════════════════════════════════════════
+
+class TestStripeFullLifecycle:
+    async def test_create_update_cancel(self, client, db, test_user):
+        """Simulate the full Stripe subscription lifecycle via webhooks."""
+        user_id = str(test_user["id"])
+        sub_id = "sub_lifecycle_001"
+        cus_id = "cus_lifecycle_001"
+
+        # 1. customer.subscription.created → DB row created
+        payload = _stripe_webhook("customer.subscription.created", {
+            "id": sub_id,
+            "customer": cus_id,
+            "status": "active",
+            "metadata": {"user_id": user_id, "plan": "starter"},
+            "items": {"data": [
+                {"price": {"id": "price_starter"}, "current_period_end": 1740000000},
+            ]},
+        })
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["status"] == "active"
+        assert sub["plan"] == "starter"
+
+        # 2. customer.subscription.updated → status change
+        payload = _stripe_webhook("customer.subscription.updated", {
+            "id": sub_id,
+            "customer": cus_id,
+            "status": "past_due",
+            "metadata": {"user_id": user_id, "plan": "starter"},
+            "items": {"data": [
+                {"price": {"id": "price_starter"}, "current_period_end": 1742000000},
+            ]},
+        })
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["status"] == "past_due"
+
+        # 3. customer.subscription.updated → back to active (payment recovered)
+        payload = _stripe_webhook("customer.subscription.updated", {
+            "id": sub_id,
+            "customer": cus_id,
+            "status": "active",
+            "metadata": {"user_id": user_id, "plan": "starter"},
+            "items": {"data": [
+                {"price": {"id": "price_starter"}, "current_period_end": 1745000000},
+            ]},
+        })
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["status"] == "active"
+
+        # 4. customer.subscription.deleted → cancelled
+        payload = _stripe_webhook("customer.subscription.deleted", {
+            "id": sub_id,
+            "customer": cus_id,
+            "status": "canceled",
+            "metadata": {"user_id": user_id},
+            "items": {"data": []},
+        })
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+        sub = await get_subscription(test_user["id"])
+        assert sub["status"] == "cancelled"
+
+
+# ════════════════════════════════════════════════════════════
+# Edge Cases
+# ════════════════════════════════════════════════════════════
+
+class TestStripeEdgeCases:
+    async def test_unknown_event_returns_200(self, client, db):
+        """Unknown Stripe events should be accepted (200) but ignored."""
+        payload = _stripe_webhook("some.unknown.event", {"customer": "cus_x"})
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+    async def test_missing_metadata_does_not_crash(self, client, db):
+        """Subscription without metadata should not 500."""
+        payload = _stripe_webhook("customer.subscription.created", {
+            "id": "sub_no_meta",
+            "customer": "cus_no_meta",
+            "status": "active",
+            "items": {"data": []},
+        })
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+    async def test_empty_items_does_not_crash(self, client, db, test_user):
+        """Subscription with empty items list should not 500."""
+        payload = _stripe_webhook("customer.subscription.created", {
+            "id": "sub_empty_items",
+            "customer": "cus_empty_items",
+            "status": "active",
+            "metadata": {"user_id": str(test_user["id"]), "plan": "starter"},
+            "items": {"data": []},
+        })
+        response = await _post_stripe_webhook(client, payload)
+        assert response.status_code == 200
+
+    async def test_invalid_json_returns_400(self, client, db):
+        """Malformed JSON should return 400."""
+        with patch("padelnomics.billing.stripe.verify_webhook", return_value=True):
+            response = await client.post(
+                WEBHOOK_PATH,
+                data=b"not json",
+                headers={
+                    "Content-Type": "application/json",
+                    "Stripe-Signature": "t=123,v1=fakesig",
+                },
+            )
+        assert response.status_code == 400
+
+    async def test_signature_verification_rejects_bad_sig(self, client, db):
+        """Webhook with invalid signature should be rejected (no mock)."""
+        payload = _stripe_webhook("customer.subscription.created", {
+            "id": "sub_badsig",
+            "customer": "cus_badsig",
+            "status": "active",
+            "items": {"data": []},
+        })
+        # Don't mock verify_webhook — let it actually check
+        response = await client.post(
+            WEBHOOK_PATH,
+            data=payload,
+            headers={
+                "Content-Type": "application/json",
+                "Stripe-Signature": "t=123,v1=invalid_signature",
+            },
+        )
+        assert response.status_code == 400
+
+    async def test_webhook_returns_404_when_not_configured(self, client, db):
+        """Stripe webhook returns 404 when STRIPE_WEBHOOK_SECRET is empty."""
+        from padelnomics import core
+        core.config.STRIPE_WEBHOOK_SECRET = ""
+
+        response = await client.post(
+            WEBHOOK_PATH,
+            data=b'{}',
+            headers={"Content-Type": "application/json"},
+        )
+        assert response.status_code == 404