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SPORTPLATZWELT_RESEARCH.md: full research report on Sportplatzwelt (Stadionwelt GmbH) — business model, audience, padel coverage, pricing, event contacts, recommendation. CUSTOMER_CHANNELS.md updates: - Verified DTB padel contacts (Zamani Badawere, Fabienne Bretz, Toralf Bitzer) - Add mypadel.de, Tennis Magazin, Sportplatzwelt as publications - Correct Padel Magazine to FR-only (not EN/ES) - All trade show dates verified: Padel World Summit May 2026, FSB 2027, ISPO moved to Amsterdam Nov 2026, FIBO Apr 2026, Sportplatzwelt LIVE Jun 2026 - Elevate Padel World Summit to Tier 1 (dedicated padel B2B event) - Update Top 10 Priority Actions with verified contacts and Padel World Summit Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
143 lines
6.8 KiB
Markdown
143 lines
6.8 KiB
Markdown
# Sportplatzwelt Research Report for Padelnomics
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**Prepared:** 2026-02-25
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**Purpose:** Evaluate Sportplatzwelt as a partnership/advertising target for Padelnomics, a B2B SaaS platform for padel hall entrepreneurs and court builders in DACH.
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---
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## 1. Company Identity and Ownership
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Sportplatzwelt (sportplatzwelt.de) is **not a standalone brand** — it is one of several platforms operated by **Stadionwelt GmbH**, headquartered at:
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**Schloßstraße 23, D-50321 Brühl, North Rhine-Westphalia, Germany**
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**In summary:** Sportplatzwelt is the grassroots/municipal sports facility brand of Stadionwelt GmbH. Stadionwelt (~23 staff) is the parent brand focused on stadiums and large arenas. Sportplatzwelt covers smaller venues: sports fields, halls, pools, ice rinks, leisure facilities, and club management.
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**Key contacts:**
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| Role | Contact |
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|------|---------|
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| Editorial | redaktion@stadionwelt.de, +49 2232 5772-0 |
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| Marketing/Sales | info@sportplatzwelt.de, +49 2232 5772-20 |
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| Shop/Orders | shop@stadionwelt.de, +49 2232 5772-130 |
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| Event (LIVE) | ponsar@stadionwelt.de |
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| LinkedIn | Christopher Pauer, Gabriela Garrido (Sportplatzwelt); +Ganesh Pundt, Alexander Groß, Pauline Baran (Stadionwelt) |
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---
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## 2. Business Model
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Multi-revenue B2B media and marketplace model:
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### 2a. Company Listings / Supplier Directory (primary)
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Companies register as "Anbieter" and receive: profile page, PR/news coverage, logo in weekly newsletter (three editions: outdoor, indoor, racket sports), lead forwarding, annual print Branchenbuch inclusion, 40%+ discount on Sportplatzwelt LIVE tickets.
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**Pricing:** Not published — request "Mediadaten" via info@sportplatzwelt.de. Estimated **€1,500–€5,000/year** based on comparable German B2B portals.
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### 2b. Print and Digital Publications
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- **Kompendium** series: handbooks for Sportplatz, Sporthalle, Freizeitanlagen (€29.90 each)
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- **Sportplatzwelt INSIDE** magazine: thematic issues
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- **Specials/eBooks**: e.g., "Racket Sports 2024" (54 pages, free to registered users)
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- **Branchenbuch 2026**: annual directory of ~300 companies
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### 2c. Events — Sportplatzwelt LIVE
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- **2025:** May 13, RheinEnergieSTADION Cologne, 300+ attendees
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- **2026:** June 23, Kölner STRASSENKICKER BASE, Cologne
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- CPD credits from Architects' Chamber NRW
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- Contact: ponsar@stadionwelt.de
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### 2d. Consulting / Matching Service
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"Sie suchen – wir finden!" — free facility-operator-to-supplier matching. Functions as lead-gen for listed companies.
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---
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## 3. Content Strategy
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### Topics
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Full lifecycle of sports facility infrastructure: Sportplatz, Sporthalle, Schwimmbad, Eisanlagen, Freizeitanlagen. Thematic pillars: Football, Racket Sports (Tennis/Padel/Squash), Nachhaltigkeit, Förderung, Club management, digitalization.
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### Publishing Frequency
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Multiple articles per week across all sections. Active and continuously updated.
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### Content Format
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- Short news articles (200–400 words) on facility openings and product launches
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- Technical planning guides and cost examples
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- Case studies with supplier attribution
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- Advertorial/sponsored content embedded in editorial flow — **Padelnomics should target this format**
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---
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## 4. Audience
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1. Municipal sports officials (Sportämter) — confirmed through 10-year ADS partnership
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2. Sports club board members and treasurers
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3. Sports facility planners and architects
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4. Construction companies and contractors
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5. Equipment and surface suppliers (primary paying customers)
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6. Sports facility operators
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**Estimated reach:** 5,000–25,000 unique monthly visitors, 2,000–8,000 newsletter subscribers. Highly targeted, low-volume, high-value B2B audience.
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**LinkedIn:** 1,637 followers (Sportplatzwelt), 7,933 (Stadionwelt parent brand).
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---
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## 5. Padel Coverage
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**Dedicated section** at `/themenwelt/padel/` with 16+ articles:
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### Content Quality
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Infrastructure- and construction-focused. Short facility-opening announcements (200–300 words) tied to court suppliers. **No coverage of padel as an ongoing business** (operations, booking software, revenue optimization, yield management) — the exact gap Padelnomics fills.
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### Listed Padel Companies (Anbieter)
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1. P4U GmbH – Padel 4 U
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2. PADELCREATIONS INTERNATIONAL *(dominant in news articles)*
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3. Real Padel GmbH
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4. Courtwall International Holding AG
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5. SuperSub Sportsystems B.V.
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6. Sportbeleuchtung Deutschland GmbH
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7. Oostendorp Flutlicht Systeme GmbH
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8. Street Racket
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**All 8 are hardware/construction suppliers.** Zero SaaS, analytics, or operations management software. **Padelnomics would be the only software company in the padel section.**
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---
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## 6. Newsletter
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Three editions: Outdoor, Indoor, Racket Sports. Weekly frequency (inferred from LinkedIn cadence). Subscriber count not disclosed. The **Racket Sports newsletter edition** directly reaches tennis/padel/squash facility decision-makers — Padelnomics's exact target.
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---
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## 7. Relationship: Sportplatzwelt ↔ Stadionwelt
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**They are the same company.** Same address, phone, email infrastructure, shared e-commerce shop, shared employees. Sportplatzwelt = grassroots brand; Stadionwelt = stadium/arena brand. One call/email (info@sportplatzwelt.de) reaches both.
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---
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## 8. Recommendation
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### Priority: HIGH — editorial entry point first
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**Why it matters:**
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- Reaches construction-phase buyers: tennis clubs and municipal officials evaluating padel court builds
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- Zero software competition in the padel Anbieter section
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- Credibility transfer into German sports infrastructure sector
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### Recommended Entry Sequence
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**Step 1 — Editorial pitch (free):** Contact `redaktion@stadionwelt.de` with a case study pitch: "Digitale Tools für Padel-Betreiber: Wie Data-Driven Management Padel-Anlagen profitabler macht." A real customer story using Padelnomics data to optimize pricing/occupancy. Fits their advertorial model. Gets published in news feed + newsletter.
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**Step 2 — Listing package:** Contact `info@sportplatzwelt.de` (+49 2232 5772-20) for Mediadaten. Target: company profile in padel Anbieter section + Racket Sports newsletter placement. Budget: €1,500–€4,000/year.
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**Step 3 — Branchenbuch:** Included in listing. ~300 companies, distributed November. Only software company among hardware suppliers — clear differentiation.
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**Step 4 — Sportplatzwelt LIVE 2026 (June 23, Cologne):** 300 highly qualified attendees (facility decision-makers, architects earning CPD credits). Exhibition table or speaking slot on "digitalization for padel clubs." Contact: `ponsar@stadionwelt.de`.
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### What NOT to do
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- Don't lead with banner advertising (weak ROI in niche B2B media)
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- Don't target the Stadionwelt brand (large arenas, wrong audience)
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- Don't expect high inbound volume — this is brand-building and credibility, not lead gen
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### Overall
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Low cost (€1,500–4,000/year), unique positioning (only software company), precisely right audience. Start with editorial pitch, convert to paid listing once the case study runs.
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