107 lines
5.1 KiB
Markdown
107 lines
5.1 KiB
Markdown
# Reddit Posting Plan — Launch Sequence
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> Day-by-day posting schedule. One post per day, engage for 24 hours after each.
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> Created: 2026-03-04. See `docs/reddit-communities.md` for full subreddit research.
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---
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## Posting Sequence
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| Day | Subreddit | Post Title | Angle | UTM |
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|-----|-----------|-----------|-------|-----|
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| 1 | r/padel | "I built a free padel court ROI calculator — feedback welcome" | Free tool, genuinely helpful | `utm_content=r_padel` |
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| 2 | r/sweatystartup | "25K venues analyzed — which cities are undersupplied for padel" | Unit economics, brick-and-mortar opportunity | `utm_content=r_sweatystartup` |
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| 3 | r/entrepreneur | "I'm building the 'Bloomberg for padel' — tracking 10,127 facilities across 17 countries" | Indie builder story with real data | `utm_content=r_entrepreneur` |
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| 4 | r/tennis | "Data on padel facility economics — useful for tennis clubs considering adding courts" | Tennis club conversion data | `utm_content=r_tennis` |
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| 5 | r/smallbusiness | "Free business planning tool for anyone looking at opening a sports facility" | Practical tool for real decisions | `utm_content=r_smallbusiness` |
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| 7 | r/pickleball | "Padel vs pickleball facility economics — a data comparison" | Comparative, respectful of pickleball | `utm_content=r_pickleball` |
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| 10 | r/CommercialRealEstate | "Sports venue site selection — data on underserved markets" | Alternative CRE asset class | `utm_content=r_cre` |
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Day 6 and days 8-9 are rest days for engaging with comments on previous posts.
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---
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## Full UTM Format
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Every Reddit link follows this exact format:
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```
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https://padelnomics.io/<path>?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=<value>
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```
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| Subreddit | utm_content value |
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|-----------|-------------------|
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| r/padel | `r_padel` |
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| r/sweatystartup | `r_sweatystartup` |
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| r/entrepreneur | `r_entrepreneur` |
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| r/tennis | `r_tennis` |
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| r/smallbusiness | `r_smallbusiness` |
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| r/pickleball | `r_pickleball` |
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| r/CommercialRealEstate | `r_cre` |
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---
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## Post Content
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Full post text is in `docs/social-posts.md`. Before posting, replace `[LINK]` placeholders with the correct UTM-tagged URL:
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| Post | Link to |
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|------|---------|
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| r/padel | `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_padel` |
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| r/sweatystartup | `https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_sweatystartup` |
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| r/entrepreneur | `https://padelnomics.io/en/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_entrepreneur` |
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| r/tennis | `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_tennis` |
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| r/smallbusiness | `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_smallbusiness` |
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| r/pickleball | `https://padelnomics.io/en/planner/?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_pickleball` |
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| r/CommercialRealEstate | `https://padelnomics.io/en/markets?utm_source=reddit&utm_medium=social&utm_campaign=launch&utm_content=r_cre` |
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---
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## Rules
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1. **One link per post, at the end.** Never in the title.
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2. **Engage with every comment for 24 hours** after posting.
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3. **No cross-posting.** Each post is written uniquely for its subreddit's culture.
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4. **If a post gets removed, don't repost.** Move to the next subreddit.
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5. **Read subreddit rules before posting.** Check for self-promotion policies, flair requirements, minimum karma.
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6. **Comment on 2-3 existing threads** in a subreddit before making your own post (builds credibility).
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7. **Never mention other posts.** Each community should feel like they're getting a unique share.
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---
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## Engagement Playbook
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### When you get comments:
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- **"How accurate is this?"** — Share methodology: real market data from OpenStreetMap, Playtomic, Eurostat. Not generic assumptions.
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- **"What about [city]?"** — Run the planner for their city, share the numbers. This is high-value personalized engagement.
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- **"I'm actually looking at opening a facility"** — Offer to walk through the planner with them. Ask about their timeline, location, budget. This is a lead.
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- **"This is just an ad"** — Don't get defensive. Say "Fair point — I built this and wanted feedback. The tool is free with no signup, so figured it might be useful here."
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- **"What's your business model?"** — Be transparent: "Free calculator, paid market intelligence for serious investors, supplier directory for builders."
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### When a post gets traction (50+ upvotes):
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- Reply with additional data points to keep the thread alive
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- Answer every question, even late ones
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- Don't edit the original post to add more links
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---
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## Tracking
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After each post, log:
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| Field | Example |
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|-------|---------|
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| Date posted | 2026-03-04 |
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| Subreddit | r/padel |
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| Post URL | reddit.com/r/padel/... |
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| Upvotes (24hr) | 15 |
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| Comments (24hr) | 7 |
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| UTM clicks (GA, 7d) | 42 |
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| Planner starts (7d) | 12 |
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| Emails captured (7d) | 3 |
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| Removed? | No |
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Review after Day 10. Double down on subreddits that drove clicks. Drop ones that didn't.
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