padelnomics/marketing/linkedin-approach.md

LinkedIn Strategy for Padelnomics — Company Page Approach

The Core Constraint

The founder does not want to post under a personal account (work colleagues would see). This rules out personal-profile posting but does not limit reach significantly — company pages can reach the same audiences through content, comments, and tags. The difference is attribution.

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Step 1: Create the Padelnomics Company Page

Time required: 5–10 minutes. Free.

1. Go to linkedin.com → click the grid icon (Work) in the top right → "Create a Company Page"
2. Select "Small business"
3. Fill in:
   • Company name: Padelnomics
   • LinkedIn public URL: /company/padelnomics
   • Website: https://padelnomics.com (or current domain)
   • Industry: "Technology, Information and Internet" (closest fit)
   • Company size: 1–10 employees
   • Logo: Upload the Padelnomics logo
   • Tagline: "Marktdaten für Padel-Investoren und Betreiber" (or EN: "Market data for padel investors and operators")
4. Add a banner image — ideally a padel court aerial shot or the hero graphic from the landing page
5. Add a 1–2 sentence "About" description (see below)

Suggested About text (DE):

Padelnomics kartiert den Padelmarkt auf Stadtebene — mit Buchungsdaten, Standortdichten und bankfertigen Planungstools für Investoren und Betreiber im DACH-Raum und darüber hinaus.

Suggested About text (EN):

Padelnomics maps the padel market at city level — booking data, venue density, and business planning tools for operators and investors in DACH and beyond.

Admin privacy: Your personal LinkedIn profile is listed as Page Admin — but this is NOT publicly visible. Visitors to the company page see only the company, not the admin's name.

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Step 2: Operational Setup

• Post frequency: 1–2x per week is sustainable and sufficient for an early-stage B2B product. More than that doesn't improve reach at this stage; less than 1x/week loses momentum.

• Best posting times (DACH B2B audience): Tuesday–Thursday, 8–10am or 12–1pm CET

• Content mix (suggested ratio):

  • 50% data insights + market research (the unique asset)
  • 25% product/tool updates
  • 25% engagement questions + industry discussion

• Languages: Post in German by default (DACH primary market). For posts with international data (global market reports), consider posting in English or with a brief EN summary at the end.

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Step 3: Engagement Without Personal Exposure

Company pages cannot send connection requests or DMs — but they can:

• Comment on relevant posts from the Padelnomics company account. This extends reach without requiring personal attribution. Look for posts from padel federations, court manufacturers, sports investment funds, and industry publications.
• Tag supplier companies in directory-related posts: "Wir haben [Firmenname] als Hofbauer in unserem Verzeichnis kartiert." Tagging gives them a notification and increases the chance they reshare — free distribution.
• Follow padel-related company pages from the Padelnomics account: FIP, Premier Padel, national federations, major court manufacturers. LinkedIn shows "followed by Padelnomics" in those pages' follower sections — minor visibility but costs nothing.
• Repost industry news with a short data-oriented comment. E.g., if FIP announces a new tournament, repost and add: "Mit 132 Turnieren in H1 2025 steigt die Mediensichtbarkeit — was erfahrungsgemäß die Erstbuchungen in neuen Märkten treibt."

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Step 4: Cross-Posting Articles for SEO Backlinks

LinkedIn allows publishing long-form articles (LinkedIn Articles, distinct from regular posts). Use these to republish the C4 market report or other cornerstone content in abbreviated form — with a canonical link back to padelnomics.com.

Format:

• Title: identical to the article title on the website
• First 2–3 sections: republished in full
• End with: "Den vollständigen Bericht inklusive Stadtdaten und Verzeichnis-Links finden Sie auf Padelnomics: [Link]"

LinkedIn Articles rank in Google — this creates a free backlink from a high-authority domain to each cornerstone article.

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Step 5: Supplier Tagging Strategy

When adding or featuring suppliers in the directory, tag their company page in a LinkedIn post. This serves multiple purposes:

1. Notification to the supplier — they may reshare or comment, exposing Padelnomics to their followers
2. Social proof — "X is listed on Padelnomics" implies credibility
3. Algorithmic reach — tagged companies' followers may see the post in their feed

Template for supplier feature posts:

[Firmenname] ist jetzt auf Padelnomics gelistet — [eine kurze Beschreibung ihrer Spezialisierung]. Ihr Profil finden Investoren unter [Kategorie] in unserem Zulieferer-Verzeichnis. Zur kompletten Liste: [Link]

Keep these posts short. The tag does the work.

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Launch Week Posting Schedule

Day	Post
Monday	Post 1: Launch announcement (origin story)
Wednesday	Post 2: Data insight — "875 Plätze für 84 Mio."
Friday	Post 3: Tool demo — bankfertiger Businessplan
Following Tuesday	Post 4: Supplier directory (with 2–3 supplier tags)
Following Thursday	Post 5: Engagement question

Then move to 1x/week cadence using the content mix above.

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What Not to Do

• Do not post motivational content or padel lifestyle photos — this is a data product for B2B buyers, not a sports fan account
• Do not use hashtag dumps (#padel #sport #fitness #investment #tech #startup #germany...) — max 3–5 per post, choose the ones your actual buyers follow
• Do not repost the same article link multiple times in the same week — repurpose the content (share a different data point, a different angle) before linking again
• Do not post about fundraising, product features for their own sake, or generic "we're hiring" content until the platform has demonstrated traction

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Metrics to Track (Monthly)

Metric	Target (3 months post-launch)
Followers	200+
Average post impressions	300+
Profile visits per week	50+
Website clicks from LinkedIn	20+/month
Supplier inquiries from LinkedIn	2–3/month

These are realistic baselines for a niche B2B product with no paid promotion. Adjust upward once content starts performing.