90 lines
3.1 KiB
Markdown
90 lines
3.1 KiB
Markdown
# GTM — Day One Action Plan
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> Created: 2026-03-04. Do these in order. Total time: ~4–5 hours.
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---
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## Right Now (1–2 hours, highest leverage)
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### 1. Submit sitemap to Google Search Console + Bing Webmaster Tools
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You have 80 programmatic city articles sitting unindexed. Every day without indexing is wasted compound time.
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- [search.google.com/search-console](https://search.google.com/search-console) → Add property → Submit sitemap
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- [bing.com/webmasters](https://www.bing.com/webmasters) (Bing also feeds DuckDuckGo, Ecosia, Yahoo)
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- Your SEO hub already supports both — just add the env vars
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### 2. Publish SEO articles on prod
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Run `seed_content --generate` from admin or CLI. Those 80 city pages (40 cities × EN+DE) are the primary organic traffic engine. Until they're live and crawlable, they generate zero value.
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### 3. Index the planner in Google
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Make sure `/en/calculator` and `/de/rechner` are in the sitemap and crawlable. This is the #1 free tool — the entire PLG funnel starts here. Check canonical tags and hreflang are correct.
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---
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## This Afternoon (2–3 hours, seed distribution)
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### 4. First LinkedIn post
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Data-driven insight from the pipeline. See `docs/social-posts.md` for the full post.
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### 5. Post in Reddit communities
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- **r/padel**: Free calculator angle — genuinely useful tool
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- **r/entrepreneur**: Indie maker angle — "built this with real market data"
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- **r/smallbusiness**: Business planning tool angle
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- **r/tennis**: Cross-sport angle — tennis clubs adding padel courts
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See `docs/social-posts.md` for all posts ready to copy-paste.
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### 6. Share in 2–3 Facebook padel business groups
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Same angle as Reddit — free tool, no hard sell. Search for:
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- "Padel Business" groups
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- "Padel Club Owners" groups
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- "Padel Deutschland" / "Padel Germany" groups
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---
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## This Evening (1 hour, set up compounding assets)
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### 7. Verify Resend production API key
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Test a real magic link email. Until email works in prod, you can't capture traffic.
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### 8. Wipe test suppliers
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Delete the 5 `example.com` entries. Empty directory with "Be the first to list" > obviously fake data.
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### 9. Request indexing for top 5 city pages
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After GSC is set up, use "Request Indexing" manually for highest-value pages:
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- `/de/markets/berlin`, `/de/markets/muenchen`, `/de/markets/hamburg`
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- `/en/markets/london`, `/en/markets/madrid`
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Google prioritizes manually requested URLs — can appear in search within days vs. weeks.
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---
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## What NOT to do today
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- ~~"State of Padel" report~~ — multi-day effort
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- ~~Supplier outreach~~ — site needs to be live + articles indexed first
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- ~~Copy/CRO optimization~~ — premature, get traffic first
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- ~~Paid ads~~ — excluded in channel strategy
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---
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## Expected outcome
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If you do steps 1–9 today:
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- 80 pages submitted for indexing (organic traffic starts in 1–3 weeks)
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- 3–5 social posts seeding traffic immediately
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- Planner discoverable and shareable
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- Email capture working for when traffic arrives
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**Single highest-leverage action: publish the articles + submit the sitemap.** Everything else is distribution on top of that foundation.
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