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SPORTPLATZWELT_RESEARCH.md: full research report on Sportplatzwelt (Stadionwelt GmbH) — business model, audience, padel coverage, pricing, event contacts, recommendation. CUSTOMER_CHANNELS.md updates: - Verified DTB padel contacts (Zamani Badawere, Fabienne Bretz, Toralf Bitzer) - Add mypadel.de, Tennis Magazin, Sportplatzwelt as publications - Correct Padel Magazine to FR-only (not EN/ES) - All trade show dates verified: Padel World Summit May 2026, FSB 2027, ISPO moved to Amsterdam Nov 2026, FIBO Apr 2026, Sportplatzwelt LIVE Jun 2026 - Elevate Padel World Summit to Tier 1 (dedicated padel B2B event) - Update Top 10 Priority Actions with verified contacts and Padel World Summit Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
6.8 KiB
Sportplatzwelt Research Report for Padelnomics
Prepared: 2026-02-25 Purpose: Evaluate Sportplatzwelt as a partnership/advertising target for Padelnomics, a B2B SaaS platform for padel hall entrepreneurs and court builders in DACH.
1. Company Identity and Ownership
Sportplatzwelt (sportplatzwelt.de) is not a standalone brand — it is one of several platforms operated by Stadionwelt GmbH, headquartered at:
Schloßstraße 23, D-50321 Brühl, North Rhine-Westphalia, Germany
In summary: Sportplatzwelt is the grassroots/municipal sports facility brand of Stadionwelt GmbH. Stadionwelt (~23 staff) is the parent brand focused on stadiums and large arenas. Sportplatzwelt covers smaller venues: sports fields, halls, pools, ice rinks, leisure facilities, and club management.
Key contacts:
| Role | Contact |
|---|---|
| Editorial | redaktion@stadionwelt.de, +49 2232 5772-0 |
| Marketing/Sales | info@sportplatzwelt.de, +49 2232 5772-20 |
| Shop/Orders | shop@stadionwelt.de, +49 2232 5772-130 |
| Event (LIVE) | ponsar@stadionwelt.de |
| Christopher Pauer, Gabriela Garrido (Sportplatzwelt); +Ganesh Pundt, Alexander Groß, Pauline Baran (Stadionwelt) |
2. Business Model
Multi-revenue B2B media and marketplace model:
2a. Company Listings / Supplier Directory (primary)
Companies register as "Anbieter" and receive: profile page, PR/news coverage, logo in weekly newsletter (three editions: outdoor, indoor, racket sports), lead forwarding, annual print Branchenbuch inclusion, 40%+ discount on Sportplatzwelt LIVE tickets.
Pricing: Not published — request "Mediadaten" via info@sportplatzwelt.de. Estimated €1,500–€5,000/year based on comparable German B2B portals.
2b. Print and Digital Publications
- Kompendium series: handbooks for Sportplatz, Sporthalle, Freizeitanlagen (€29.90 each)
- Sportplatzwelt INSIDE magazine: thematic issues
- Specials/eBooks: e.g., "Racket Sports 2024" (54 pages, free to registered users)
- Branchenbuch 2026: annual directory of ~300 companies
2c. Events — Sportplatzwelt LIVE
- 2025: May 13, RheinEnergieSTADION Cologne, 300+ attendees
- 2026: June 23, Kölner STRASSENKICKER BASE, Cologne
- CPD credits from Architects' Chamber NRW
- Contact: ponsar@stadionwelt.de
2d. Consulting / Matching Service
"Sie suchen – wir finden!" — free facility-operator-to-supplier matching. Functions as lead-gen for listed companies.
3. Content Strategy
Topics
Full lifecycle of sports facility infrastructure: Sportplatz, Sporthalle, Schwimmbad, Eisanlagen, Freizeitanlagen. Thematic pillars: Football, Racket Sports (Tennis/Padel/Squash), Nachhaltigkeit, Förderung, Club management, digitalization.
Publishing Frequency
Multiple articles per week across all sections. Active and continuously updated.
Content Format
- Short news articles (200–400 words) on facility openings and product launches
- Technical planning guides and cost examples
- Case studies with supplier attribution
- Advertorial/sponsored content embedded in editorial flow — Padelnomics should target this format
4. Audience
- Municipal sports officials (Sportämter) — confirmed through 10-year ADS partnership
- Sports club board members and treasurers
- Sports facility planners and architects
- Construction companies and contractors
- Equipment and surface suppliers (primary paying customers)
- Sports facility operators
Estimated reach: 5,000–25,000 unique monthly visitors, 2,000–8,000 newsletter subscribers. Highly targeted, low-volume, high-value B2B audience.
LinkedIn: 1,637 followers (Sportplatzwelt), 7,933 (Stadionwelt parent brand).
5. Padel Coverage
Dedicated section at /themenwelt/padel/ with 16+ articles:
Content Quality
Infrastructure- and construction-focused. Short facility-opening announcements (200–300 words) tied to court suppliers. No coverage of padel as an ongoing business (operations, booking software, revenue optimization, yield management) — the exact gap Padelnomics fills.
Listed Padel Companies (Anbieter)
- P4U GmbH – Padel 4 U
- PADELCREATIONS INTERNATIONAL (dominant in news articles)
- Real Padel GmbH
- Courtwall International Holding AG
- SuperSub Sportsystems B.V.
- Sportbeleuchtung Deutschland GmbH
- Oostendorp Flutlicht Systeme GmbH
- Street Racket
All 8 are hardware/construction suppliers. Zero SaaS, analytics, or operations management software. Padelnomics would be the only software company in the padel section.
6. Newsletter
Three editions: Outdoor, Indoor, Racket Sports. Weekly frequency (inferred from LinkedIn cadence). Subscriber count not disclosed. The Racket Sports newsletter edition directly reaches tennis/padel/squash facility decision-makers — Padelnomics's exact target.
7. Relationship: Sportplatzwelt ↔ Stadionwelt
They are the same company. Same address, phone, email infrastructure, shared e-commerce shop, shared employees. Sportplatzwelt = grassroots brand; Stadionwelt = stadium/arena brand. One call/email (info@sportplatzwelt.de) reaches both.
8. Recommendation
Priority: HIGH — editorial entry point first
Why it matters:
- Reaches construction-phase buyers: tennis clubs and municipal officials evaluating padel court builds
- Zero software competition in the padel Anbieter section
- Credibility transfer into German sports infrastructure sector
Recommended Entry Sequence
Step 1 — Editorial pitch (free): Contact redaktion@stadionwelt.de with a case study pitch: "Digitale Tools für Padel-Betreiber: Wie Data-Driven Management Padel-Anlagen profitabler macht." A real customer story using Padelnomics data to optimize pricing/occupancy. Fits their advertorial model. Gets published in news feed + newsletter.
Step 2 — Listing package: Contact info@sportplatzwelt.de (+49 2232 5772-20) for Mediadaten. Target: company profile in padel Anbieter section + Racket Sports newsletter placement. Budget: €1,500–€4,000/year.
Step 3 — Branchenbuch: Included in listing. ~300 companies, distributed November. Only software company among hardware suppliers — clear differentiation.
Step 4 — Sportplatzwelt LIVE 2026 (June 23, Cologne): 300 highly qualified attendees (facility decision-makers, architects earning CPD credits). Exhibition table or speaking slot on "digitalization for padel clubs." Contact: ponsar@stadionwelt.de.
What NOT to do
- Don't lead with banner advertising (weak ROI in niche B2B media)
- Don't target the Stadionwelt brand (large arenas, wrong audience)
- Don't expect high inbound volume — this is brand-building and credibility, not lead gen
Overall
Low cost (€1,500–4,000/year), unique positioning (only software company), precisely right audience. Start with editorial pitch, convert to paid listing once the case study runs.