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Phase 0 features: ungate planner, lead qualifier with heat scoring, quote form (migrations 0002-0003), supplier directory with FTS5 search (migration 0004), landing page redesign with ROI calculator and FAQ. Phase 1 improvements: supplier tier system with Growth/Pro paid plans (migration 0005), HTMX live directory search, three-tier card design, Zillow-style sticky nav, "Get Matched" → "Get Quotes" CTA rename, remove "Free" messaging site-wide, realistic ROI calculator defaults (~3.9yr payback / ~26% ROI), mandatory form validation with 422 errors, supplier pricing page with boost add-ons. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>