238 lines
12 KiB
Markdown
238 lines
12 KiB
Markdown
# Competitor Pricing & Revenue Models
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## Sportstaettenrechner/sportsvenueclaculator
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| Platform | Tier | Price | What you get |
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| **sportsvenuecalculator.com** | Premium Listing | $500/yr | Directory listing, logo, backlink |
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| | Marketing Booster | $14,800/yr | + 6 content pieces/yr (video, blog, social), news publishing |
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| | Unfair Advantage | from $24,000/yr | + Lead forwarding (1,000+ monthly project owner requests) |
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| **sportstaettenrechner.de** | Basic | €600/yr | Directory listing, logo, short text, backlink |
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| | Business | €1,400/yr | + Featured listing, all categories, editorial articles |
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| | Premium | On request | + Lead forwarding, direct client contact |
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---
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## Padel-specific
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### padelfinder.de (Germany)
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**Model:** Lead-gen for court construction companies (CPL/CPC) + embedded directory licensing.
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**Scale:** 1,357 courts, 350+ locations; +43% MoM organic growth Jan–Sep 2025.
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| Stream | Price |
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| Construction company partner listings | Free to start, then CPL/CPC performance packages (not public) |
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| "Padelfinder to Go" iframe embed | Licensing fee (not public) — used by DTB (mypadel.de), Rhineland-Palatinate, Lower Saxony |
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| Amazon affiliate (equipment) | ~3–10% commission |
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**Traffic/leads:** Pure SEO — city+state landing pages for padel courts (e.g. `/padel-plaetze-in-muenchen/`). Association embed partnerships (DTB) multiply reach without paid acquisition. Instagram @padelfinder for consumer awareness.
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---
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### The Padel Directory (UK)
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**Model:** Multi-stream — player subscriptions + B2B directory listings + shared lead gen + sponsorships + annual convention + affiliate.
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**Scale:** 400,000+ users, 1,500+ venues listed.
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#### Pricing (published)
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| Tier | Price | Target |
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| Player membership | £2.39/month (30–90 day free trial) | Players |
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| Member Centre | £299 + VAT/yr | Venues/facilities |
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| Padel Coach | £109/yr (currently free first year promo) | LTA/BPCA-accredited coaches |
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| Padel Business | £299 + VAT/yr | Court builders, retailers, media, brands |
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| Sponsorship (Title: Vitality + 16 category partners) | Not public | Brands |
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| UK Padel Convention exhibitor/tickets | Not public (registration of interest only) | Industry |
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| Job board listings | Not public (email to post) | Employers |
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#### Lead gen mechanism
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"Court Installer Enquiry" form on the construction page (23 suppliers listed). Routing is ambiguous from the public UI — the copy below the form says *"submitted to our installers"* (plural) but the post-submit success message says *"submitted to the company"* (singular), suggesting TPD may route/match rather than broadcast. Above the form: *"a TPD team member will be in touch to guide you through the process"* — implies manual or semi-manual intermediation. **No pay-per-lead pricing is visible; leads appear bundled into the £299 listing fee, but exact routing mechanics are not disclosed.**
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#### Sponsorship roster
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Title: Vitality (health insurer). Category partners (16): Tenzing, Estrella Galicia, Cano Water, Consultiv Utilities, Finset (car finance), Lodders (legal), Risk HQ, Padel TV, Padel Plan, The Padel Architects, No Strings (automation), Racquetsphere International, Boxcey (print), Bakuro Marketing, Arobase Creative, Thornbury Self Storage. Breadth suggests category exclusivity sold per vertical at mid-market rates.
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#### UK Padel Convention
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2025: 750+ attendees, 45+ exhibitors. Exhibitor stand fees + tickets + event sponsorship (embedded in TPD partner packages). At modest niche-event stand rates (£500–2,000), the expo alone could generate £25K–90K/year.
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#### Other streams
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- **Affiliate/voucher**: Holiday partners (Vibra Travel, Padel Tripper, etc.) and 30+ retail brands use unique discount codes — likely referral commission on redemptions.
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- **Court booking** (nascent): Direct booking at selected venues; commission model not disclosed.
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- **Merchandise**: `padeldirectory.store` — TPD-branded clothing, discounted for members.
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#### What they don't do
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- No tiered venue plans (no "Pro" or analytics upgrade beyond £299 flat)
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- Lead routing mechanism not disclosed (may be matched/manual, not necessarily broadcast)
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- No analytics dashboard for venues
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- No self-serve job/event posting (requires emailing the team)
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#### Estimated revenue ranking
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1. Sponsorships (negotiated, likely highest single source)
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2. UK Padel Convention (exhibitor fees + tickets, annual spike)
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3. B2B directory listings (£299 × N businesses, recurring)
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4. Player memberships (£2.39/mo × player base, volume-dependent)
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5. Affiliate/voucher commissions (passive)
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6. Job board + merchandise (minor)
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**Traffic/leads:** Community-first flywheel — forums, player directory, coach directory, tournament/event listings, holiday packages, job board, weekly giveaways all drive player sign-ups. Players attract venue listings. Venues attract sponsors and court builders. Vitality title sponsorship provides mainstream credibility. Court booking integration (Playtomic/Bookaball) adds utility stickiness.
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---
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### playtomic.com (Spain/Global) — dominant infrastructure layer
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**Model:** B2B SaaS for clubs + marketplace booking commissions.
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**Scale:** €346M gross transaction value (+51% YoY), €29M net revenue, 6,700+ clubs, 4.7M+ players.
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| Tier | Price/month |
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| Standard | $59–349 |
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| Professional | $89–396 |
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| Champion (most popular) | $139–588 |
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| Master | $279–1,188 |
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| Player booking fee | 5–15% per transaction |
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**Traffic/leads:** App-first flywheel (more players → more clubs → more data). Acquired GotCourts in 2022 to enter DACH market (300,000 players). Many directory competitors aggregate from Playtomic's booking data.
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---
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### courtmetrics.io (Europe) — analytics SaaS
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**Model:** B2B SaaS competitive intelligence for padel operators.
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| Tier | Price/month |
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| Professional | €79 (up to 3 clubs, 2 seats) |
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| Premium | €159 (up to 30 clubs, unlimited seats) |
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| Enterprise | Custom |
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**Traffic/leads:** SEO + direct outreach to multi-location operators and chains. 14-day free trial, no credit card. Aggregates public booking data (revenue, pricing, availability, Google reputation) on competing clubs. No direct analog exists for the investor/demand side.
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---
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### padello.de (Germany) — full-service construction advisor
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**Model:** Construction consulting + club management SaaS + affiliate.
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| Stream | Price |
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| Court construction advisory | Not public (consulting fees) |
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| Club management app | Not public (SaaS) |
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| Amazon affiliate shop | ~3–10% commission |
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| Profitability calculator (Rentabilitätsrechner) | Free (lead-gen funnel) |
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**Traffic/leads:** SEO via free profitability calculator and construction guides. Webinars and consulting funnel. Positions as full-service padel partner for court investors.
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### padelbusinessmagazine.com (UK) — B2B trade newsletter
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**Model:** Substack newsletter advertising + sponsorships targeting padel industry decision-makers.
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| Stream | Price |
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| Free newsletter tier | Free |
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| Paid subscriber tier | Standard Substack (est. $5–10/mo) |
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| Thought leadership / sponsor placements | Not public |
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**Traffic/leads:** Newsletter distribution to padel facility builders and investors. Positioned as "world's only business-focused editorial platform" for the padel industry.
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### playskan.com (UK) — booking aggregator
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**Model:** Aggregates availability from Playtomic, MATCHi, Padel Mates. Likely referral commissions.
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**Traffic/leads:** SEO on city + "padel courts" queries. Blog with booking system comparisons. Currently UK-only.
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### padelcourtsfinder.com (US)
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**Model:** Early-stage US padel court directory (120+ clubs, 525+ courts). "List Your Court" present — monetization not yet active.
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**Traffic/leads:** SEO-first content play targeting US padel searchers.
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## Sports facility (US market)
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### athleticbusiness.com
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**Model:** Free-to-reader B2B trade media (35,750+ verified subscribers: college, high school, parks, military, health clubs) + AB Show trade event.
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| Channel | Price |
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| Print/digital ads | Not public — media kit required |
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| AB Show booth (10×10) | ~$2,950–3,050 |
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| Website, email, podcast, webinars | Not public |
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**Traffic/leads:** Authority editorial domain with long history. Ranks for facility management/design queries. AB Show (Baltimore 2025, 250+ exhibitors, 160k+ sq ft) is both a revenue center and lead engine. Large trade newsletter distribution.
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### nirsa.net
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**Model:** Professional association (campus recreation) — dues + expo + buyers guide + sponsored content.
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| Tier | Price |
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| Institutional membership | Enrollment-scaled (IPEDS); ~+3%/yr |
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| Associate (vendor) membership | Not public — includes Buyers Guide listing, preferred RFP status, early expo access |
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| National Campus Rec Expo booth | Not public — prospectus required |
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| Regional conference booth | $750–850 |
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**Traffic/leads:** Closed community gating — the association *is* the distribution channel. Buyers Guide drives vendor discovery. National expo (Orlando 2025) is the primary lead event for vendors selling to campus rec directors.
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### sportsfacilities.com
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**Model:** Fee-for-service B2B consulting + facility management (~$113M revenue, 90+ managed venues).
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| Service | Price |
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| Feasibility / market study | Custom (~$15K–75K+ typical) |
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| Ongoing facility management | Custom fee-for-service |
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| Development consulting | Custom |
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**Traffic/leads:** SEO content targeting "how much does it cost to build X" queries to funnel inbound consulting leads. No advertising model — 100% services.
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### campusrecmag.com
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**Model:** Free-to-reader B2B trade media targeting campus recreation directors. Revenue from vendor advertising + Leadership Summit sponsorships.
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| Channel | Price |
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| Print/digital ads | Not public — Exposure Guide PDF required |
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| Weekly e-newsletter sponsorship | Not public |
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| Podcast sponsorship | Not public |
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| Campus Rec Leadership Summit (Premier, Diamond tiers) | Not public |
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**Traffic/leads:** Long-tail editorial SEO for campus rec queries. Smaller authority than Athletic Business; niche within niche. Likely cross-promotes with NIRSA events. Contact: rico@peakemedia.com / tim@peakemedia.com.
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## Fringe / early-stage
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| Site | Country | Model | Notes |
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| padeldir.com | Global | Affiliate only (Amazon) | Free listings, no B2B monetization |
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| athleticbids.net | US | B2B procurement / bid matching | 1M+ contractors; likely freemium listings; RFP/bid notifications |
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| playskan.com | UK | Booking aggregator | Referral commissions from Playtomic/Matchi |
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| gotcourts.com | DACH | Booking SaaS + construction advisory | Acquired by Playtomic 2022; 300K DACH players |
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---
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## Revenue model archetypes
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| Model | Examples |
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| Court booking SaaS + commissions | Playtomic ($29M net revenue), GotCourts (acq.) |
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| Directory + paid vendor listings | SportsVenueCalculator, The Padel Directory |
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| Lead-gen for construction (CPL/CPC) | Padelfinder.de, Sportstaettenrechner.de |
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| Full-service consulting | SportsFacilities.com ($113M), Padello.de |
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| B2B SaaS analytics | CourtMetrics.io (€79–159/mo) |
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| Trade media + events | Athletic Business (AB Show), CampusRecMag, NIRSA |
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| Association + buyers guide | NIRSA |
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| B2B trade newsletter | Padel Business Magazine |
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| Booking aggregator | Playskan |
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| Affiliate-only / content | PadelDir.com |
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---
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## Gaps / white spaces
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- No one owns "padel construction demand calculator + lead routing" in DACH cleanly — Padelfinder.de does it but opaquely
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- Sportstaettenrechner.de is under-monetized relative to its SportsVenueCalculator.com analog
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- CourtMetrics.io does analytics for club operators; nobody does it for the investor/demand side
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- No NIRSA-style buyers guide exists specifically for padel/racket sports construction
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- The Padel Directory (UK) is the most mature directory-with-subscription model in Europe; Padelfinder.de has higher traffic but less monetization sophistication
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