feat(pseo): add German language + expanded content + FAQPage schema to country-overview

Subtask 5: Bilingual country-overview template with schema_type fix.

Schema fix:
- Changed schema_type from [Article] to [Article, FAQPage] — enables
  FAQ rich results for existing FAQ content.

German variant:
- Full German prose: "Padel in {{ country_name_en }} — Marktüberblick"
- German stats-strip labels (Anlagen gesamt, Erfasste Städte, Ø Market Score,
  Median Spitzenpreis)
- German market landscape analysis, pricing overview, FAQ (5 questions)
- German CTAs: "Zum Finanzplaner" throughout
- Peak/off-peak spread commentary for German readers

English expansion (~500 → ~1300 words):
- New "Market Landscape" section with market maturity analysis
  (conditional on avg_market_score ranges)
- Expanded "Top Cities" with ranking methodology context
- Expanded "Pricing Overview" with peak/off-peak spread commentary
  and utilization management implications
- Expanded "Build Your Business Plan" with more persuasive copy
- 2 new FAQ questions: "How fast is padel growing?" and "Which cities
  have the best pricing data?"
- Planner links in FAQ answers + second CTA at bottom
- Language-prefixed internal links: /{{ language }}/markets/...

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

web/src/padelnomics/content/templates/country-overview.md.jinja

@@ -6,12 +6,103 @@ data_table: serving.pseo_country_overview
 natural_key: country_slug
 languages: [en, de]
 url_pattern: "/markets/{{ country_slug }}"
-title_pattern: "Padel in {{ country_name_en }} — Market Overview {{ 'now' | datetimeformat('%Y') }}"
+title_pattern: "{% if language == 'de' %}Padel in {{ country_name_en }} — Marktüberblick {{ 'now' | datetimeformat('%Y') }}{% else %}Padel in {{ country_name_en }} — Market Overview {{ 'now' | datetimeformat('%Y') }}{% endif %}"
-meta_description_pattern: "{{ total_venues }} padel venues across {{ city_count }} cities in {{ country_name_en }}. Market scores, pricing data, and investment analysis for each city."
+meta_description_pattern: "{% if language == 'de' %}{{ total_venues }} Padelanlagen in {{ city_count }} Städten in {{ country_name_en }}. Market Scores, Preisdaten und Investmentanalysen für jede Stadt.{% else %}{{ total_venues }} padel venues across {{ city_count }} cities in {{ country_name_en }}. Market scores, pricing data, and investment analysis for each city.{% endif %}"
-schema_type: [Article]
+schema_type: [Article, FAQPage]
 priority_column: total_venues
 ---
 
+{% if language == "de" %}
+# Padel in {{ country_name_en }} — Marktüberblick
+
+<div class="stats-strip">
+  <div class="stats-strip__item">
+    <div class="stats-strip__label">Anlagen gesamt</div>
+    <div class="stats-strip__value">{{ total_venues }}</div>
+  </div>
+  <div class="stats-strip__item">
+    <div class="stats-strip__label">Erfasste Städte</div>
+    <div class="stats-strip__value">{{ city_count }}</div>
+  </div>
+  <div class="stats-strip__item">
+    <div class="stats-strip__label">Ø Market Score</div>
+    <div class="stats-strip__value">{{ avg_market_score }}<span class="stats-strip__unit">/100</span></div>
+  </div>
+  <div class="stats-strip__item">
+    <div class="stats-strip__label">Median Spitzenpreis</div>
+    <div class="stats-strip__value">{% if median_peak_rate %}{{ median_peak_rate | int }}{% else %}—{% endif %}<span class="stats-strip__unit">{% if median_peak_rate and price_currency %}{{ price_currency }}/Std{% endif %}</span></div>
+  </div>
+</div>
+
+In {{ country_name_en }} erfassen wir aktuell **{{ total_venues }} Padelanlagen** in **{{ city_count }} Städten**. Der durchschnittliche Market Score liegt bei **{{ avg_market_score }}/100**{% if avg_market_score >= 65 %} — ein starker Markt mit breiter Infrastruktur und belastbaren Preisdaten{% elif avg_market_score >= 40 %} — ein wachsender Markt mit guter Abdeckung{% else %} — ein aufstrebender Markt, in dem Früheinsteiger noch Premiumstandorte sichern können{% endif %}.
+
+## Marktlandschaft
+
+Padel wächst in {{ country_name_en }} mit bemerkenswertem Tempo. Unsere Daten zeigen {{ total_venues }} erfasste Anlagen — eine Zahl, die angesichts nicht auf Buchungsplattformen gelisteter Clubs vermutlich noch höher liegt. Der durchschnittliche Market Score von {{ avg_market_score }}/100 über {{ city_count }} Städte spiegelt sowohl die Marktreife als auch die Datenverfügbarkeit wider.
+
+{% if avg_market_score >= 65 %}Märkte mit Scores über 65 weisen in der Regel eine etablierte Spielerbasis, belastbare Preisdaten und berechenbare Nachfragemuster auf — entscheidend für eine solide Finanzplanung. Dennoch bleiben viele Städte unterversorgt: Selbst in reifen Märkten variiert die Anlagendichte pro 100.000 Einwohner erheblich.{% elif avg_market_score >= 40 %}Ein Score im mittleren Bereich deutet auf eine Wachstumsphase hin: Die Nachfrage ist nachweisbar, die Anlageninfrastruktur baut sich auf, und Preise haben sich noch nicht vollständig auf Wettbewerbsniveau eingependelt. Das eröffnet Chancen für gut positionierte Neueintritte.{% else %}Aufstrebende Märkte bieten First-Mover-Vorteile — weniger direkte Konkurrenz, potenziell attraktivere Mietkonditionen und die Möglichkeit, eine loyale Spielerbasis aufzubauen, bevor sich der Markt verdichtet.{% endif %}
+
+## Top-Städte in {{ country_name_en }}
+
+Die Rangfolge basiert auf dem Market Score — einem Komposit aus Bevölkerungsgröße, Anlagendichte und Datenqualität. Städte mit höherem Score bieten in der Regel größere adressierbare Märkte und belastbarere Benchmarks für die Finanzplanung.
+
+| Stadt | Marktanalyse |
+|-------|-------------|
+{% for i in range(top_city_names | length) %}| [{{ top_city_names[i] }}](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | [Investmentanalyse ansehen →](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) |
+{% endfor %}
+
+Jede Stadtseite enthält detaillierte Preisdaten, eine Kosten-Nutzen-Analyse und einen vorkonfigurierten Finanzplaner mit lokalen Marktdaten als Ausgangswerte.
+
+## Preisüberblick
+
+{% if median_peak_rate %}
+Die Mietpreise für Padel-Courts in {{ country_name_en }} basieren auf Live-Daten von Playtomic:
+
+| Zeitfenster | Median |
+|------------|--------|
+| Hauptzeit | {{ median_peak_rate | int }} {{ price_currency }}/Std |
+| Nebenzeit | {% if median_offpeak_rate %}{{ median_offpeak_rate | int }} {{ price_currency }}/Std{% else %}Keine Daten{% endif %} |
+| Ø Stundenpreis | {% if median_hourly_rate %}{{ median_hourly_rate | int }} {{ price_currency }}/Std{% else %}Keine Daten{% endif %} |
+
+{% if median_offpeak_rate %}Die Spanne zwischen Haupt- und Nebenzeit ({{ median_peak_rate | int }} vs. {{ median_offpeak_rate | int }} {{ price_currency }}) zeigt das Umsatzpotenzial einer optimierten Belegungssteuerung: Mitgliedschaftsmodelle, Firmenbuchungen in Randzeiten und flexible Preisgestaltung können die Auslastung außerhalb der Spitzenzeiten deutlich heben.{% endif %}
+
+Die Preise variieren erheblich zwischen Städten — Großstädte mit hoher Nachfrage erzielen Premiumpreise. Auf den einzelnen Stadtseiten findest Du stadtspezifische Benchmarks.
+{% else %}
+Detaillierte Preisdaten von Playtomic liegen für {{ country_name_en }} noch nicht aggregiert vor. Auf den Stadtseiten findest Du lokale Daten, sofern verfügbar.
+{% endif %}
+
+## Businessplan für {{ country_name_en }} erstellen
+
+Jede Stadt hat andere Kostenstrukturen, Wettbewerbsbedingungen und Zielgruppen. Der Padelnomics-Finanzplaner modelliert eine Padelhalle mit realen lokalen Marktdaten als Ausgangswerte — jede Annahme lässt sich an Dein konkretes Vorhaben anpassen.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;">
+  Businessplan für eine Padelhalle in {{ country_name_en }} erstellen →
+  <a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Zum Finanzplaner</a>
+</div>
+
+## FAQ
+
+**Wie viele Padel-Courts gibt es in {{ country_name_en }}?**
+Wir erfassen aktuell **{{ total_venues }} Padelanlagen** in **{{ city_count }} Städten** in {{ country_name_en }}. Unsere Daten stammen von Playtomic und aus Overpass/OpenStreetMap. Die tatsächliche Zahl liegt vermutlich höher, da unabhängige Clubs ohne Buchungsplattform nicht immer erfasst werden.
+
+**Welche Stadt in {{ country_name_en }} eignet sich am besten für eine Padelhalle?**
+Unsere Spitzenstadt nach Market Score ist **{{ top_city_names[0] }}** (Score: {{ top_city_market_score }}/100). Der Score kombiniert Bevölkerungsgröße, Anlagendichte und Datenqualität. Eine hohe Punktzahl deutet auf einen großen adressierbaren Markt mit validierten Preisdaten hin. Die beste Stadt für *Dein* Vorhaben hängt aber von Faktoren wie Flächenverfügbarkeit, lokalem Wettbewerb und Deiner Zielgruppe ab. Nutze den <a href="/{{ language }}/planner">Finanzplaner</a>, um verschiedene Standorte durchzurechnen.
+
+**Was kostet eine Stunde Padel in {{ country_name_en }}?**
+{% if median_peak_rate %}Laut Live-Daten von Playtomic liegt der Median-Hauptzeitpreis in {{ country_name_en }} bei **{{ median_peak_rate | int }} {{ price_currency }}/Std**, Nebenzeit bei **{% if median_offpeak_rate %}{{ median_offpeak_rate | int }}{% else %}—{% endif %} {{ price_currency }}/Std**. Die Preise variieren stark zwischen Städten — auf den jeweiligen Stadtseiten findest Du lokale Benchmarks.{% else %}Aggregierte Preisdaten sind für {{ country_name_en }} noch nicht verfügbar. Prüfe die einzelnen Stadtseiten für lokale Daten.{% endif %}
+
+**Wie schnell wächst Padel in {{ country_name_en }}?**
+Padel gehört zu den am schnellsten wachsenden Racketsportarten in Europa. Mit {{ total_venues }} erfassten Anlagen in {{ city_count }} Städten zeigt {{ country_name_en }} {% if avg_market_score >= 65 %}bereits eine reife Infrastruktur — Wachstum kommt hier vor allem aus steigender Spielfrequenz und Premiumangeboten{% elif avg_market_score >= 40 %}eine klare Wachstumsdynamik mit steigender Nachfrage und neuen Anlagen{% else %}ein frühes Wachstumsstadium mit großem Potenzial für Neueintritte{% endif %}. Die Sportart profitiert von niedriger Einstiegshürde, hohem Spaßfaktor und starker Mund-zu-Mund-Verbreitung.
+
+**Welche Städte haben die besten Preisdaten?**
+Städte mit höherem Market Score (wie {{ top_city_names[0] }}) haben in der Regel die umfassendsten Preisdaten, weil dort mehr Anlagen auf Playtomic gelistet sind. In unserem <a href="/{{ language }}/markets/{{ country_slug }}">{{ country_name_en }}-Marktüberblick</a> findest Du alle Städte nach Market Score sortiert.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;">
+  Du überlegst, eine Padelhalle in {{ country_name_en }} zu eröffnen? Rechne Dein Vorhaben mit echten Marktdaten durch →
+  <a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Zum Finanzplaner</a>
+</div>
+
+{% else %}
 # Padel in {{ country_name_en }} — Market Overview
 
 <div class="stats-strip">
@@ -35,15 +126,23 @@ priority_column: total_venues
 
 {{ country_name_en }} has **{{ total_venues }} padel venues** tracked across **{{ city_count }} cities**. The average market score across tracked cities is **{{ avg_market_score }}/100**{% if avg_market_score >= 65 %} — a strong market with widespread venue penetration and solid pricing data{% elif avg_market_score >= 40 %} — a growing market with healthy city coverage{% else %} — an emerging market where early entrants can still capture prime locations{% endif %}.
 
+## Market Landscape
+
+Padel is growing rapidly across {{ country_name_en }}. Our data tracks {{ total_venues }} venues — a figure that likely understates the true count given independent clubs not listed on booking platforms. The average market score of {{ avg_market_score }}/100 across {{ city_count }} cities reflects both market maturity and data availability.
+
+{% if avg_market_score >= 65 %}Markets scoring above 65 typically show an established player base, reliable pricing data, and predictable demand patterns — all critical for sound financial planning. Yet even in mature markets, venue density per 100,000 residents varies significantly between cities, pointing to pockets of underserved demand.{% elif avg_market_score >= 40 %}A mid-range score signals a growth phase: demand is proven, venue infrastructure is building, and pricing hasn't fully settled to competitive levels. This creates opportunities for well-positioned new entrants who can secure good locations before the market matures.{% else %}Emerging markets offer first-mover advantages — less direct competition, potentially better lease terms, and the opportunity to build a loyal player base before the market fills out. The trade-off is less pricing data and more uncertainty in demand projections.{% endif %}
+
 ## Top Cities in {{ country_name_en }}
 
-The cities below are ranked by market score — a composite of population size, venue density, and data quality.
+Cities are ranked by market score — a composite of population size, venue density, and data quality. Higher-scoring cities generally offer larger addressable markets and more reliable benchmarks for financial planning.
 
 | City | Market Analysis |
 |------|----------------|
-{% for i in range(top_city_names | length) %}| [{{ top_city_names[i] }}](/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | [View investment analysis →](/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) |
+{% for i in range(top_city_names | length) %}| [{{ top_city_names[i] }}](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) | [View investment analysis →](/{{ language }}/markets/{{ country_slug }}/{{ top_city_slugs[i] }}) |
 {% endfor %}
 
+Each city page includes detailed pricing data, a cost-benefit analysis, and a pre-configured financial planner seeded with local market data.
+
 ## Pricing Overview
 
 {% if median_peak_rate %}
@@ -55,6 +154,8 @@ Court rental rates across {{ country_name_en }} cities (median from Playtomic li
 | Off-peak hours | {% if median_offpeak_rate %}{{ median_offpeak_rate | int }} {{ price_currency }}/hr{% else %}No data{% endif %} |
 | Average hourly | {% if median_hourly_rate %}{{ median_hourly_rate | int }} {{ price_currency }}/hr{% else %}No data{% endif %} |
 
+{% if median_offpeak_rate %}The spread between peak and off-peak rates ({{ median_peak_rate | int }} vs. {{ median_offpeak_rate | int }} {{ price_currency }}) reveals the revenue upside of smart utilization management: membership models, corporate bookings during shoulder hours, and dynamic pricing can meaningfully lift off-peak occupancy.{% endif %}
+
 Prices vary significantly by city — larger cities with higher demand command premium rates. See individual city pages for city-specific benchmarks.
 {% else %}
 Detailed pricing data from Playtomic is not yet available for {{ country_name_en }} cities in aggregate. Visit individual city pages for the latest data where available.
@@ -62,11 +163,11 @@ Detailed pricing data from Playtomic is not yet available for {{ country_name_en
 
 ## Build Your Business Plan for {{ country_name_en }}
 
-Every city has a different cost structure, competitive landscape, and customer base. The Padelnomics financial planner lets you model a padel center with real local market data as defaults — then adjust every assumption to match your specific site.
+Every city has a different cost structure, competitive landscape, and customer base. The Padelnomics financial planner lets you model a padel center with real local market data as defaults — then adjust every assumption to match your specific site. From construction costs and court count to revenue projections and payback period, get a data-driven view of your investment before committing capital.
 
 <div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;">
   Build your business plan for a {{ country_name_en }} padel center →
-  <a href="/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Open the Planner</a>
+  <a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Open the Planner</a>
 </div>
 
 ## FAQ
@@ -75,7 +176,20 @@ Every city has a different cost structure, competitive landscape, and customer b
 We currently track **{{ total_venues }} padel venues** across **{{ city_count }} cities** in {{ country_name_en }}. This covers venues listed on Playtomic and venues identified through our Overpass/OpenStreetMap data source. The actual total may be higher as independent clubs not listed on booking platforms are not always captured.
 
 **Which city in {{ country_name_en }} is best for a padel center?**
-Our top-ranked city by market score is **{{ top_city_names[0] }}** (score: {{ top_city_market_score }}/100). Market score combines population size, existing venue density, and data quality — a high score indicates a large addressable market with validated pricing data. However, the best city for *you* depends on land availability, local competition, and your target customer profile.
+Our top-ranked city by market score is **{{ top_city_names[0] }}** (score: {{ top_city_market_score }}/100). Market score combines population size, existing venue density, and data quality — a high score indicates a large addressable market with validated pricing data. However, the best city for *you* depends on land availability, local competition, and your target customer profile. Use the <a href="/{{ language }}/planner">financial planner</a> to model different locations side by side.
 
 **What are typical padel court prices in {{ country_name_en }}?**
 {% if median_peak_rate %}Based on live Playtomic data, median peak rates across {{ country_name_en }} cities are **{{ median_peak_rate | int }} {{ price_currency }}/hr** and off-peak rates are around **{% if median_offpeak_rate %}{{ median_offpeak_rate | int }}{% else %}—{% endif %} {{ price_currency }}/hr**. Individual cities vary — see each city's page for local benchmarks.{% else %}Pricing data is not yet available in aggregate for {{ country_name_en }}. Check individual city pages where Playtomic data is available.{% endif %}
+
+**How fast is padel growing in {{ country_name_en }}?**
+Padel is one of the fastest-growing racquet sports in Europe. With {{ total_venues }} venues tracked across {{ city_count }} cities, {{ country_name_en }} shows {% if avg_market_score >= 65 %}a mature infrastructure — growth here comes mainly from increasing play frequency and premium offerings{% elif avg_market_score >= 40 %}clear growth momentum with rising demand and new venues opening{% else %}early-stage growth with significant potential for new entrants{% endif %}. The sport benefits from a low barrier to entry, high enjoyment factor, and strong word-of-mouth growth among players.
+
+**Which cities have the best pricing data?**
+Cities with higher market scores (like {{ top_city_names[0] }}) typically have the most comprehensive pricing data, because more venues are listed on Playtomic. Browse our <a href="/{{ language }}/markets/{{ country_slug }}">{{ country_name_en }} market overview</a> to see all cities ranked by market score.
+
+<div style="background:#EFF6FF;border:1px solid #BFDBFE;border-radius:12px;padding:1rem 1.25rem;margin:1.5rem 0;">
+  Considering a padel center in {{ country_name_en }}? Model your investment with real market data →
+  <a href="/{{ language }}/planner" style="font-weight:600;color:#1D4ED8;margin-left:0.25rem;">Open the Planner</a>
+</div>
+
+{% endif %}