Files

Deeman b4f3baceaa content: add C4 market report + launch marketing assets

C4 articles:
- scratch/articles/state-of-padel-q1-2026-de.md — German State of Padel Q1 2026
  report (~2,500w); DE version front-loads Germany section; Wirtschaftsjournalismus
  register; FIP + Playtomic/PwC + Padelnomics pipeline data embedded
- scratch/articles/state-of-padel-q1-2026-en.md — English adaptation (~2,500w);
  Germany as case study; international audience framing

Marketing assets:
- scratch/marketing/founding-member-deal.md — founding member deal structure
  (20 slots, €990/yr locked 3 years, Professional tier at Basic price, +rationale)
- scratch/marketing/supplier-outreach-emails.md — 3 email templates × DE + EN
  (cold intro, founding member pitch, day-7 follow-up); Sie-register throughout
- scratch/marketing/linkedin-posts-launch-week.md — 5 DE launch-week posts
  (<300w each, max 5 hashtags, company-page appropriate)
- scratch/marketing/linkedin-approach.md — company page setup guide + engagement
  strategy (no personal exposure, supplier tagging, SEO backlink approach)

Data sources used: FIP WPR 2024/2025, Playtomic/PwC Global Padel Report 2025,
Padelnomics DuckDB pipeline (12,441 venues / 80 countries / 5,492 cities).

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

2026-02-26 00:09:36 +01:00

6.3 KiB

Raw Blame History

LinkedIn Strategy for Padelnomics — Company Page Approach

The Core Constraint

The founder does not want to post under a personal account (work colleagues would see). This rules out personal-profile posting but does not limit reach significantly — company pages can reach the same audiences through content, comments, and tags. The difference is attribution.

Step 1: Create the Padelnomics Company Page

Time required: 5–10 minutes. Free.

Go to linkedin.com → click the grid icon (Work) in the top right → "Create a Company Page"
Select "Small business"
Fill in:
- Company name: Padelnomics
- LinkedIn public URL: /company/padelnomics
- Website: https://padelnomics.com (or current domain)
- Industry: "Technology, Information and Internet" (closest fit)
- Company size: 1–10 employees
- Logo: Upload the Padelnomics logo
- Tagline: "Marktdaten für Padel-Investoren und Betreiber" (or EN: "Market data for padel investors and operators")
Add a banner image — ideally a padel court aerial shot or the hero graphic from the landing page
Add a 1–2 sentence "About" description (see below)

Suggested About text (DE):

Padelnomics kartiert den Padelmarkt auf Stadtebene — mit Buchungsdaten, Standortdichten und bankfertigen Planungstools für Investoren und Betreiber im DACH-Raum und darüber hinaus.

Suggested About text (EN):

Padelnomics maps the padel market at city level — booking data, venue density, and business planning tools for operators and investors in DACH and beyond.

Admin privacy: Your personal LinkedIn profile is listed as Page Admin — but this is NOT publicly visible. Visitors to the company page see only the company, not the admin's name.

Step 2: Operational Setup

Post frequency: 1–2x per week is sustainable and sufficient for an early-stage B2B product. More than that doesn't improve reach at this stage; less than 1x/week loses momentum.
Best posting times (DACH B2B audience): Tuesday–Thursday, 8–10am or 12–1pm CET
Content mix (suggested ratio):
- 50% data insights + market research (the unique asset)
- 25% product/tool updates
- 25% engagement questions + industry discussion
Languages: Post in German by default (DACH primary market). For posts with international data (global market reports), consider posting in English or with a brief EN summary at the end.

Step 3: Engagement Without Personal Exposure

Company pages cannot send connection requests or DMs — but they can:

Comment on relevant posts from the Padelnomics company account. This extends reach without requiring personal attribution. Look for posts from padel federations, court manufacturers, sports investment funds, and industry publications.
Tag supplier companies in directory-related posts: "Wir haben [Firmenname] als Hofbauer in unserem Verzeichnis kartiert." Tagging gives them a notification and increases the chance they reshare — free distribution.
Follow padel-related company pages from the Padelnomics account: FIP, Premier Padel, national federations, major court manufacturers. LinkedIn shows "followed by Padelnomics" in those pages' follower sections — minor visibility but costs nothing.
Repost industry news with a short data-oriented comment. E.g., if FIP announces a new tournament, repost and add: "Mit 132 Turnieren in H1 2025 steigt die Mediensichtbarkeit — was erfahrungsgemäß die Erstbuchungen in neuen Märkten treibt."

Step 4: Cross-Posting Articles for SEO Backlinks

LinkedIn allows publishing long-form articles (LinkedIn Articles, distinct from regular posts). Use these to republish the C4 market report or other cornerstone content in abbreviated form — with a canonical link back to padelnomics.com.

Format:

Title: identical to the article title on the website
First 2–3 sections: republished in full
End with: "Den vollständigen Bericht inklusive Stadtdaten und Verzeichnis-Links finden Sie auf Padelnomics: [Link]"

LinkedIn Articles rank in Google — this creates a free backlink from a high-authority domain to each cornerstone article.

Step 5: Supplier Tagging Strategy

When adding or featuring suppliers in the directory, tag their company page in a LinkedIn post. This serves multiple purposes:

Notification to the supplier — they may reshare or comment, exposing Padelnomics to their followers
Social proof — "X is listed on Padelnomics" implies credibility
Algorithmic reach — tagged companies' followers may see the post in their feed

Template for supplier feature posts:

[Firmenname] ist jetzt auf Padelnomics gelistet — [eine kurze Beschreibung ihrer Spezialisierung]. Ihr Profil finden Investoren unter [Kategorie] in unserem Zulieferer-Verzeichnis. Zur kompletten Liste: [Link]

Keep these posts short. The tag does the work.

Launch Week Posting Schedule

Day	Post
Monday	Post 1: Launch announcement (origin story)
Wednesday	Post 2: Data insight — "875 Plätze für 84 Mio."
Friday	Post 3: Tool demo — bankfertiger Businessplan
Following Tuesday	Post 4: Supplier directory (with 2–3 supplier tags)
Following Thursday	Post 5: Engagement question

Then move to 1x/week cadence using the content mix above.

What Not to Do

Do not post motivational content or padel lifestyle photos — this is a data product for B2B buyers, not a sports fan account
Do not use hashtag dumps (#padel #sport #fitness #investment #tech #startup #germany...) — max 3–5 per post, choose the ones your actual buyers follow
Do not repost the same article link multiple times in the same week — repurpose the content (share a different data point, a different angle) before linking again
Do not post about fundraising, product features for their own sake, or generic "we're hiring" content until the platform has demonstrated traction

Metrics to Track (Monthly)

Metric	Target (3 months post-launch)
Followers	200+
Average post impressions	300+
Profile visits per week	50+
Website clicks from LinkedIn	20+/month
Supplier inquiries from LinkedIn	2–3/month

These are realistic baselines for a niche B2B product with no paid promotion. Adjust upward once content starts performing.

6.3 KiB Raw Blame History Unescape Escape