b4f3baceaa
C4 articles: - scratch/articles/state-of-padel-q1-2026-de.md — German State of Padel Q1 2026 report (~2,500w); DE version front-loads Germany section; Wirtschaftsjournalismus register; FIP + Playtomic/PwC + Padelnomics pipeline data embedded - scratch/articles/state-of-padel-q1-2026-en.md — English adaptation (~2,500w); Germany as case study; international audience framing Marketing assets: - scratch/marketing/founding-member-deal.md — founding member deal structure (20 slots, €990/yr locked 3 years, Professional tier at Basic price, +rationale) - scratch/marketing/supplier-outreach-emails.md — 3 email templates × DE + EN (cold intro, founding member pitch, day-7 follow-up); Sie-register throughout - scratch/marketing/linkedin-posts-launch-week.md — 5 DE launch-week posts (<300w each, max 5 hashtags, company-page appropriate) - scratch/marketing/linkedin-approach.md — company page setup guide + engagement strategy (no personal exposure, supplier tagging, SEO backlink approach) Data sources used: FIP WPR 2024/2025, Playtomic/PwC Global Padel Report 2025, Padelnomics DuckDB pipeline (12,441 venues / 80 countries / 5,492 cities). Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
122 lines
6.3 KiB
Markdown
122 lines
6.3 KiB
Markdown
# LinkedIn Strategy for Padelnomics — Company Page Approach
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## The Core Constraint
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The founder does not want to post under a personal account (work colleagues would see). This rules out personal-profile posting but does not limit reach significantly — **company pages can reach the same audiences** through content, comments, and tags. The difference is attribution.
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---
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## Step 1: Create the Padelnomics Company Page
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**Time required:** 5–10 minutes. Free.
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1. Go to linkedin.com → click the grid icon (Work) in the top right → "Create a Company Page"
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2. Select "Small business"
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3. Fill in:
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- Company name: `Padelnomics`
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- LinkedIn public URL: `/company/padelnomics`
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- Website: `https://padelnomics.com` (or current domain)
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- Industry: "Technology, Information and Internet" (closest fit)
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- Company size: 1–10 employees
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- Logo: Upload the Padelnomics logo
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- Tagline: "Marktdaten für Padel-Investoren und Betreiber" (or EN: "Market data for padel investors and operators")
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4. Add a banner image — ideally a padel court aerial shot or the hero graphic from the landing page
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5. Add a 1–2 sentence "About" description (see below)
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**Suggested About text (DE):**
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> Padelnomics kartiert den Padelmarkt auf Stadtebene — mit Buchungsdaten, Standortdichten und bankfertigen Planungstools für Investoren und Betreiber im DACH-Raum und darüber hinaus.
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**Suggested About text (EN):**
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> Padelnomics maps the padel market at city level — booking data, venue density, and business planning tools for operators and investors in DACH and beyond.
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**Admin privacy:** Your personal LinkedIn profile is listed as Page Admin — but this is NOT publicly visible. Visitors to the company page see only the company, not the admin's name.
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---
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## Step 2: Operational Setup
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- **Post frequency:** 1–2x per week is sustainable and sufficient for an early-stage B2B product. More than that doesn't improve reach at this stage; less than 1x/week loses momentum.
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- **Best posting times (DACH B2B audience):** Tuesday–Thursday, 8–10am or 12–1pm CET
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- **Content mix (suggested ratio):**
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- 50% data insights + market research (the unique asset)
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- 25% product/tool updates
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- 25% engagement questions + industry discussion
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- **Languages:** Post in German by default (DACH primary market). For posts with international data (global market reports), consider posting in English or with a brief EN summary at the end.
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---
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## Step 3: Engagement Without Personal Exposure
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Company pages cannot send connection requests or DMs — but they can:
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- **Comment on relevant posts** from the Padelnomics company account. This extends reach without requiring personal attribution. Look for posts from padel federations, court manufacturers, sports investment funds, and industry publications.
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- **Tag supplier companies** in directory-related posts: "Wir haben [Firmenname] als Hofbauer in unserem Verzeichnis kartiert." Tagging gives them a notification and increases the chance they reshare — free distribution.
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- **Follow padel-related company pages** from the Padelnomics account: FIP, Premier Padel, national federations, major court manufacturers. LinkedIn shows "followed by Padelnomics" in those pages' follower sections — minor visibility but costs nothing.
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- **Repost industry news** with a short data-oriented comment. E.g., if FIP announces a new tournament, repost and add: "Mit 132 Turnieren in H1 2025 steigt die Mediensichtbarkeit — was erfahrungsgemäß die Erstbuchungen in neuen Märkten treibt."
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---
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## Step 4: Cross-Posting Articles for SEO Backlinks
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LinkedIn allows publishing long-form articles (LinkedIn Articles, distinct from regular posts). Use these to republish the C4 market report or other cornerstone content in abbreviated form — with a canonical link back to padelnomics.com.
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**Format:**
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- Title: identical to the article title on the website
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- First 2–3 sections: republished in full
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- End with: "Den vollständigen Bericht inklusive Stadtdaten und Verzeichnis-Links finden Sie auf Padelnomics: [Link]"
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LinkedIn Articles rank in Google — this creates a free backlink from a high-authority domain to each cornerstone article.
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---
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## Step 5: Supplier Tagging Strategy
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When adding or featuring suppliers in the directory, tag their company page in a LinkedIn post. This serves multiple purposes:
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1. **Notification to the supplier** — they may reshare or comment, exposing Padelnomics to their followers
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2. **Social proof** — "X is listed on Padelnomics" implies credibility
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3. **Algorithmic reach** — tagged companies' followers may see the post in their feed
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**Template for supplier feature posts:**
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> [Firmenname] ist jetzt auf Padelnomics gelistet — [eine kurze Beschreibung ihrer Spezialisierung]. Ihr Profil finden Investoren unter [Kategorie] in unserem Zulieferer-Verzeichnis. Zur kompletten Liste: [Link]
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Keep these posts short. The tag does the work.
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---
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## Launch Week Posting Schedule
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| Day | Post |
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|-----|------|
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| Monday | Post 1: Launch announcement (origin story) |
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| Wednesday | Post 2: Data insight — "875 Plätze für 84 Mio." |
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| Friday | Post 3: Tool demo — bankfertiger Businessplan |
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| Following Tuesday | Post 4: Supplier directory (with 2–3 supplier tags) |
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| Following Thursday | Post 5: Engagement question |
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Then move to 1x/week cadence using the content mix above.
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---
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## What Not to Do
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- **Do not** post motivational content or padel lifestyle photos — this is a data product for B2B buyers, not a sports fan account
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- **Do not** use hashtag dumps (#padel #sport #fitness #investment #tech #startup #germany...) — max 3–5 per post, choose the ones your actual buyers follow
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- **Do not** repost the same article link multiple times in the same week — repurpose the content (share a different data point, a different angle) before linking again
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- **Do not** post about fundraising, product features for their own sake, or generic "we're hiring" content until the platform has demonstrated traction
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---
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## Metrics to Track (Monthly)
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| Metric | Target (3 months post-launch) |
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|--------|-------------------------------|
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| Followers | 200+ |
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| Average post impressions | 300+ |
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| Profile visits per week | 50+ |
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| Website clicks from LinkedIn | 20+/month |
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| Supplier inquiries from LinkedIn | 2–3/month |
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These are realistic baselines for a niche B2B product with no paid promotion. Adjust upward once content starts performing.
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